How China got too good at making batteries & EVs

00:19:51
https://www.youtube.com/watch?v=TjxKu_WQoBU

概要

TLDRAng video ay nagbibigay-liwanag sa pag-unlad ng Tsina sa industriya ng baterya at electric vehicles (EVs) na nagbigay sa bansa ng teknolohikal na kalamangan. Tinalakay ang mataas na kapasidad na produksyon ng baterya at ang mga epekto nito sa pandaigdigang merkado, partikular ang pagbagsak ng presyo ng EVs. Tinukoy ang mga subsidyo ng gobyerno bilang pangunahing salik sa mabilis na pag-aampon ng mga electric vehicle. Sa kabila ng mga pagsisikap ng ibang rehiyon, patuloy na nangingibabaw ang Tsina sa larangan ng EVs na nagbubukas ng oras para sa mga kumpanyang Tsino at nagdudulot ng hamon para sa mga tradisyunal na automaker.

収穫

  • 🔋 Tsina ang nangungunang bansa sa produksyon ng baterya.
  • 📉 Bumagsak ang mga presyo ng baterya at EVs sa pandaigdigang merkado.
  • 🇨🇳 Nagsimula ang pag-unlad ng EVs sa Tsina noong 2000.
  • 🚙 Mataas na demand para sa electric vehicles sa loob ng Tsina.
  • 💰 Ang mga subsidyo ng gobyerno ay nagtulak ng pag-aampon ng EVs.
  • 📈 Ang bansa ay may 47% na bahagi sa merkado ng EV at plug-in hybrids.
  • 🏭 Ang CATL at BYD ang mga pangunahing gumagawa ng baterya.
  • 🌎 Ang iba pang mga rehiyon ay nahuhuli sa pag-unlad ng EVs.
  • 🤖 Pinabilis ng Tsina ang kanilang pag-unlad sa teknolohiya.
  • 🔄 Ang mga tradisyunal na automaker ay nahihirapan makipagkumpetensya.

タイムライン

  • 00:00:00 - 00:05:00

    Ininisa ng video ang mga inaasahang demand para sa lithium iron batteries na maaaring umabot ng 1.6 TWh, habang ang produksiyon ng mga pabrika sa Tsina ay umaabot ng 6 TWh. Sa mga kaganapang ito, sinuri ang implikasyon ng overcapacity sa mga presyo ng baterya at electric vehicles (EV). Ang mga pagbagsak ng presyo ng baterya ay nagdudulot ng pagbagsak ng presyo ng EV, lalo na sa Tsina, kung saan ang mga presyo ng electric car ay bumababa na kahit na mayroong mga subsidyo mula sa gobyerno sa mga mamimili.

  • 00:05:00 - 00:10:00

    Tinalakay ang mabilis na pag-unlad ng Tsina sa larangan ng EVs at bateriya, kung saan ang Shenzhen, ang tahanan ng pinakamalaking electric car maker na BYD, ay nagpatupad ng 100% electric taxi at bus system. Mabilis na umabot ang Tsina sa 47% na pagbebenta ng EVs at plug-in hybrids. Ang bansa ay naging isang pangunahing pwersa sa industriya ng baterya, na nagdidikta ng merkado ng enerhiya. Sa pagbuo ng mga estratehiya at regulasyon, ang Tsina ay nagkaroon ng mga hindi mapapantayang bentahe sa larangang ito.

  • 00:10:00 - 00:19:51

    Iniugnay ang mga naganap na pagbabago sa merkado ng EV at sa pakikipagkompetensya ng mga pandaigdigang brand. Ang mga pamagat sa mga pabrika ng Tsina ay nagsisilibing pangunahing supplier ng baterya sa iba pang mga brand sa buong mundo. Habang maraming kompanya mula sa ibang bansa ang nahaharap sa mga hamon sa paglipat sa electric, ang Tsina ay malaki na ang natamo, nakakaapekto ang mga istatistika ng benta sa kanilang pandaigdigang pamilihan at nagiging sanhi ng pag-urong ng mga legacy brands na dati nang nangingibabaw sa merkado.

マインドマップ

ビデオQ&A

  • Bakit mabilis na umunlad ang sektor ng EV sa Tsina?

    Ang gobyerno ng Tsina ay nagbigay ng malaking suporta at subsidyo sa mga electric vehicle na nagbigay-daan sa mabilis na pag-unlad.

  • Ano ang epekto ng mataas na kapasidad ng produksyon ng Tsina sa merkado?

    Dahil sa sobrang kapasidad ng produksyon, bumaba ang mga presyo ng baterya na nagresulta sa pagbagsak ng presyo ng mga electric cars.

  • Bakit may mga katanungan tungkol sa mga kapasidad ng produksyon ng baterya sa ibang rehiyon?

    Kadalasan, ang mga plano ng produksiyon ay hindi naisasakatuparan at ang mga pabrika ay hindi laging tumatakbo sa 100% na kapasidad.

  • Paano kumpara ang mga electric car sa Tsina sa mga tradisyunal na sasakyan?

    Sa Tsina, ang mga electric car ay naging mas abot-kaya kaysa sa mga tradisyunal na sasakyan, na humuhubog sa merkado patungo sa EVs.

  • Paano nag-ambag ang mga subsidyo sa paglago ng EVs sa Tsina?

    Ang mga subsidyo ay nagbigay ng direktang suporta sa mga mamimili at nag-udyok sa mga kumpanya na makabuo ng higit pang mga electric vehicle.

  • Ano ang mga pangunahing kumpanya sa industriya ng baterya ng Tsina?

    Ang CATL at BYD ang mga pinakamalaking kumpanya sa industriya ng baterya sa Tsina.

  • Ano ang kasalukuyang trend ng mga presyo ng EVs sa Tsina?

    Ang mga presyo ng electric vehicles ay patuloy na bumababa, at ang mga mas murang modelo ay nagiging tanyag.

  • Ano ang mga hamon na kinakaharap ng mga lumang automaker sa Tsina?

    Ang mga lumang automaker ay nahihirapan makipagkumpetensya sa mga lokal na tatak na nagbigay ng mas murang at mas mahusay na electric vehicles.

  • Paano nakakaapekto ang demand ng baterya sa global na merkado ng EVs?

    Ang mataas na demand para sa baterya ay nagtutulak ng pagbabago sa mga presyo at availability ng electric vehicles sa buong mundo.

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  • 00:00:00
    [Music]
  • 00:00:00
    this video was sponsored by
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    S this year Bloomberg forecast Global
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    demand for lithium iron batteries to be
  • 00:00:07
    at 1.6 tatt hours meanwhile Chinese
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    firms alone have announced that they'll
  • 00:00:11
    have about 6 tatt hours of production
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    capacity built by the end of that same
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    year that is three and a half times as
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    much as the global demand forecast which
  • 00:00:20
    already assumes optimistic growth for
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    the year of course regions like Europe
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    and North America have pledged big build
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    outs of their own on top of that too
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    which while smaller than China's would
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    still be able to cover most of global
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    Demand on their own now importantly
  • 00:00:34
    plant capacity doesn't have to equal
  • 00:00:36
    actual production many plant build outs
  • 00:00:38
    end up failing even when they are built
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    plants don't always work at 100% output
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    and companies often pledge more than
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    they actually end up building especially
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    when State subsidies are on the line but
  • 00:00:49
    Chinese battery factories were already
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    running at just 51% capacity in 20122
  • 00:00:54
    and then at 43% capacity in 2023 so when
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    they promise even more over Capac going
  • 00:01:00
    forward that hardly seems out of
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    character as one might expect prices
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    have already started collapsing as a
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    result with Bloomberg reporting sell
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    prices briefly hitting just $53 per
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    kilowatt hour recently that is a price
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    that they formerly projected that we'd
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    only reach in 2030 or 2035 meaning that
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    we might be 5 to 10 years ahead of the
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    expected price curve and with batteries
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    making up somewhere between 20 to 40% of
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    the value of an electric car the
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    resulting collapse in EV prices has
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    started too while we still pay more for
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    E than their equivalent combustion
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    engine counterparts in the West in China
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    the opposite became true starting in
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    2022 already even before the various
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    purchase subsidies from the government
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    and electric car prices have only
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    dropped since affordable models cost
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    just10 to $20,000 while a nice upper
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    mid-range one like the xiaomi su7 for
  • 00:01:52
    example starts at under 30,000
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    unsurprisingly then Chinese cities
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    already have an incredibly High share of
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    them I've back to Shenzhen where I used
  • 00:02:01
    to live about 10 years ago to visit some
  • 00:02:02
    friends and seeing the change here has
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    been pretty mindblowing standing right
  • 00:02:06
    next to a massive Street and not being
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    completely drowned out by engine noise
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    is definitely not how things used to be
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    and with the massive overcapacity
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    driving prices down globally next we can
  • 00:02:16
    expect the same to start happening in
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    the rest of the world soon too
  • 00:02:19
    Volkswagen for example recently started
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    offering the electric ID3 for just
  • 00:02:24
    €249 a month on leasing here in Germany
  • 00:02:27
    which is now significantly cheaper than
  • 00:02:29
    the €400 or so that you'd have to pay
  • 00:02:31
    for an equivalent golf while this price
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    drop was partially driven by Volkswagen
  • 00:02:36
    having to meet government imposed EV
  • 00:02:37
    quilas the trend is there and it's very
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    likely that Chinese car companies could
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    already sell their electric cars in the
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    west that would undercut combustion
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    engine ones if we let them so how did
  • 00:02:48
    China become the global superpower in
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    batteries and EVs and can the rest of
  • 00:02:52
    the world catch up or should they even
  • 00:02:54
    try
  • 00:02:56
    [Music]
  • 00:03:00
    as the home of byd the country's largest
  • 00:03:02
    electric car maker and also the world's
  • 00:03:04
    second biggest battery company Shenzhen
  • 00:03:06
    has of course embraced an electric
  • 00:03:07
    future way faster than many others when
  • 00:03:09
    I left the city almost 10 years ago
  • 00:03:11
    electric taxis made by BYT were already
  • 00:03:14
    pretty common while the city with its
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    population of 18 million people actually
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    completed its transition to 100%
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    electric taxis and city buses around 5
  • 00:03:23
    to six years ago while shenen has been
  • 00:03:26
    especially quick even for Chinese
  • 00:03:27
    standards the country as a whole also
  • 00:03:29
    reached a very high 47% of EVs and
  • 00:03:32
    plug-in hybrid sales already and is
  • 00:03:34
    growing rapidly given that China is the
  • 00:03:37
    largest car market in the world by far
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    handily outselling others like the US
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    and the EU and given that batteries are
  • 00:03:43
    the most expensive component in EES it's
  • 00:03:46
    clear that just Chinese electric cars in
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    China alone have already turned
  • 00:03:50
    batteries into a huge business at energy
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    storage which is now growing even faster
  • 00:03:55
    than the category of EVs and we're
  • 00:03:57
    looking at a veritable battery boom
  • 00:03:59
    China for example more than quadrupled
  • 00:04:01
    its battery Fleet for energy storage in
  • 00:04:03
    2023 and passed policy mandates
  • 00:04:06
    requiring wind and solar plants to
  • 00:04:08
    install a certain rate of storage but
  • 00:04:10
    meanwhile batteries are now getting so
  • 00:04:12
    cheap that even Market players without
  • 00:04:14
    government support are starting huge
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    build outs of them even in places like
  • 00:04:17
    Texas and Germany and in this $ 130
  • 00:04:21
    billion battery industry China has
  • 00:04:23
    increasingly become the Undisputed
  • 00:04:24
    leader six out of the 10 biggest
  • 00:04:27
    producers in the world are Chinese
  • 00:04:28
    including the two larg largest ones by
  • 00:04:30
    far catl and byd and China dominates
  • 00:04:33
    every single process from making the
  • 00:04:35
    final sales to components and also
  • 00:04:37
    Upstream processes like Mining and
  • 00:04:39
    materials refining the energy storage
  • 00:04:41
    Market is completely dominated by
  • 00:04:43
    Chinese firms whose big focus on lowcost
  • 00:04:45
    lfp Technologies turned out to be a
  • 00:04:47
    perfect match for this segment and
  • 00:04:49
    meanwhile in EVS even Brands outside of
  • 00:04:51
    China from Ford to Tesla and Volkswagen
  • 00:04:53
    to BMW have basically agreed that they
  • 00:04:56
    have to buy at least large parts of
  • 00:04:57
    their batteries from Chinese suppliers
  • 00:04:59
    while some brands have gone even further
  • 00:05:01
    Volkswagen for example has bought shares
  • 00:05:03
    in the local EV maker xang and started
  • 00:05:06
    co-developing whole cars with them while
  • 00:05:08
    Mazda recently introduced an Eevee that
  • 00:05:10
    it called the Mazda 6E where the whole
  • 00:05:12
    car turned out to be just a reskinned
  • 00:05:14
    Chinese model called the changan deal L7
  • 00:05:17
    with some cosmetic tweaks and Mazda
  • 00:05:18
    logos it's clear to anyone in the
  • 00:05:20
    industry that China's dominance in
  • 00:05:22
    batteries and also their Associated
  • 00:05:24
    dominance NS is almost absolute and that
  • 00:05:26
    the rest of the world sort of
  • 00:05:28
    sleepwalked into a massive alliance with
  • 00:05:30
    them and how exactly we got here mixed
  • 00:05:32
    for a fascinating
  • 00:05:35
    story China's big battery story started
  • 00:05:38
    in 2000 3 years before the company Tesla
  • 00:05:41
    was founded and something like 8 to 12
  • 00:05:43
    years before the first proper EES rolled
  • 00:05:45
    off their production lines in the rest
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    of the world depending on your
  • 00:05:48
    definitions a man named wangang gave the
  • 00:05:50
    Chinese government a proposal he
  • 00:05:52
    previously studied abroad at a German
  • 00:05:53
    University and worked on research and
  • 00:05:55
    development for Audi and now he urged
  • 00:05:57
    his home country to embrace clean new
  • 00:05:59
    energy as the leap forward for the
  • 00:06:01
    country's automobile industry which the
  • 00:06:03
    state actually took seriously he was
  • 00:06:06
    invited back to China first to research
  • 00:06:08
    his idea and then in 2007 he was made
  • 00:06:10
    the country's minister of Science and
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    Technology to officially Implement his
  • 00:06:14
    plan Wong gang realized years before EES
  • 00:06:16
    were commercially proven that not only
  • 00:06:18
    would they become viable eventually but
  • 00:06:20
    also that China had three massive
  • 00:06:22
    reasons to make this happen one Chinese
  • 00:06:25
    cities were notoriously covered in Smoke
  • 00:06:27
    I moved away from Beijing in large part
  • 00:06:29
    because when I lived there we wouldn't
  • 00:06:30
    properly see the Sun for weeks at a time
  • 00:06:32
    and I had respiratory issues all the
  • 00:06:34
    time this was one of those issues that
  • 00:06:36
    regular people actually openly and
  • 00:06:38
    frequently complained about which is
  • 00:06:39
    especially dangerous for a government
  • 00:06:41
    like China two China has long been
  • 00:06:43
    critically reliant on oil imports it's
  • 00:06:45
    the world's largest importer in fact
  • 00:06:47
    then of their Imports 70 to 85% even
  • 00:06:50
    have to sail through the geopolitically
  • 00:06:52
    risky straight of Mala the country is
  • 00:06:54
    obviously nervous about this dependence
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    and three the leadership was long
  • 00:06:57
    frustrated with being simply a lowcost
  • 00:07:00
    Factory of the world but found that
  • 00:07:02
    especially with extremely complex
  • 00:07:03
    Industries like that of the combustion
  • 00:07:05
    engine it never managed to catch up to
  • 00:07:07
    the established players and their
  • 00:07:08
    essentially old leads batteries and
  • 00:07:10
    electric cars were a potential solution
  • 00:07:12
    to all three of these problems meanwhile
  • 00:07:15
    China also realized that it had huge
  • 00:07:17
    structural advantages in this
  • 00:07:18
    transformation and that much of the rest
  • 00:07:20
    of the world would also be particularly
  • 00:07:21
    vulnerable to being disrupted using a
  • 00:07:23
    Sprint and Marathon approach and if
  • 00:07:26
    you're wondering that's not some
  • 00:07:27
    official term I came up with it myself
  • 00:07:29
    but I think it describes the process
  • 00:07:30
    really well because China was so early
  • 00:07:33
    it had a unique chance to First Sprint
  • 00:07:35
    ahead and establish itself as a
  • 00:07:36
    technology leader in this field before
  • 00:07:38
    most of the rest of the world even woke
  • 00:07:40
    up and thought about seriously pushing
  • 00:07:42
    back see in the early 2000s batteries
  • 00:07:44
    were seen as a fairly uninteresting
  • 00:07:46
    industry overall especially in Europe
  • 00:07:48
    and in the US before their use in cars
  • 00:07:51
    and energy storage these were a tiny low
  • 00:07:53
    margin commodity products the associated
  • 00:07:55
    mining refining and Manufacturing often
  • 00:07:57
    also involved environmental and labor
  • 00:07:59
    issues so we are happy enough to let the
  • 00:08:01
    industry migrate to countries like Japan
  • 00:08:03
    Korea and especially China together with
  • 00:08:05
    most of electronics manufacturing and so
  • 00:08:07
    China could double down on this industry
  • 00:08:09
    without it even really registering as a
  • 00:08:11
    threat to many early on and beside
  • 00:08:13
    batteries the West also completely
  • 00:08:15
    underestimated Chinese car companies
  • 00:08:17
    that's not entirely surprising given
  • 00:08:19
    that China had famously been trying and
  • 00:08:21
    failing to build competitive car brands
  • 00:08:23
    for decades by the early 2000s they
  • 00:08:26
    forced every major International brand
  • 00:08:28
    entering the country to set up a 50/50
  • 00:08:30
    joint venture while there were also
  • 00:08:32
    massive technology sharing agreements
  • 00:08:33
    and many reported cases of Ip theft and
  • 00:08:36
    still nothing really worked the car was
  • 00:08:38
    seen as just both so technologically
  • 00:08:40
    complex and also so heavily reliant on
  • 00:08:43
    decades old Brands and the country's
  • 00:08:45
    historic performance with both was so
  • 00:08:47
    poor that Chinese Brands simply weren't
  • 00:08:49
    seen as credible threats the world
  • 00:08:51
    underestimated China's Eevee and Battery
  • 00:08:54
    Ambitions so much that wang gang for
  • 00:08:56
    example was happily invited to tour
  • 00:08:58
    argon National Labor atory in the US to
  • 00:09:00
    quote learn about chemical recipes for
  • 00:09:02
    batteries and was also invited by Nissan
  • 00:09:05
    the maker of the Nissan Leaf nobody was
  • 00:09:07
    truly wary yet while that was the case
  • 00:09:09
    China could Sprint ahead and build up a
  • 00:09:11
    critical lead
  • 00:09:14
    unnoticed kickstarting this industry
  • 00:09:16
    initially came from the government
  • 00:09:18
    simply buying EVS itself first in the
  • 00:09:20
    form of taxis buses and government
  • 00:09:22
    vehicles sure there were constant
  • 00:09:24
    complaints from taxi drivers about the
  • 00:09:26
    lack of charging infrastructure and much
  • 00:09:27
    of this was far from profitable as first
  • 00:09:29
    but it created guaranteed demand that
  • 00:09:31
    companies like byd could base their EV
  • 00:09:33
    foundations on in for context just the
  • 00:09:36
    city of Shenzhen alone had 16,000 buses
  • 00:09:39
    and 22,000 taxis when it went all
  • 00:09:42
    electric so as you might imagine the
  • 00:09:43
    whole country had plenty of government
  • 00:09:45
    vehicles to give the industry an early
  • 00:09:47
    boost with anyway once the tech was
  • 00:09:49
    developed enough the government turned
  • 00:09:50
    to the private Market with massive
  • 00:09:52
    incentives buyers of so-called new
  • 00:09:54
    energy Vehicles received Direct Cash
  • 00:09:56
    subsidies often things like priority
  • 00:09:58
    parking and most importantly these green
  • 00:10:00
    license plates which they got almost
  • 00:10:02
    immediately and pretty much for free
  • 00:10:04
    meanwhile the blue license plates for IC
  • 00:10:06
    cars in many big cities often required
  • 00:10:09
    years of waiting winning a lottery and
  • 00:10:11
    paying thousands of dollars in many
  • 00:10:13
    cases this made Eevees a no-brainer
  • 00:10:15
    almost regardless of their early
  • 00:10:17
    economics probably the master stroke in
  • 00:10:19
    this plan though was the government
  • 00:10:20
    passing laws saying that those very
  • 00:10:22
    generous subsidies would only be given
  • 00:10:24
    to EES that used batteries made in China
  • 00:10:27
    this meant that not only Chinese car
  • 00:10:29
    brands but also almost all the
  • 00:10:31
    international ones like Tesla and
  • 00:10:32
    Volkswagen adopted almost exclusively
  • 00:10:35
    domestic suppliers in China and since
  • 00:10:37
    China was by far the most important EV
  • 00:10:40
    Market in the world and also where many
  • 00:10:42
    of the international Brands built their
  • 00:10:43
    cars for export to most EVS from All
  • 00:10:47
    Brands and even the ones meant for
  • 00:10:48
    international markets got standardized
  • 00:10:50
    around Chinese batteries and meanwhile
  • 00:10:52
    last in this Sprint phase were Chinese
  • 00:10:54
    firms like catl and byd going on buying
  • 00:10:56
    spree for mining refining and other
  • 00:10:59
    Upstream battery processes they bought
  • 00:11:01
    up and built huge capacities ensuring
  • 00:11:03
    that they had stable Supply and could
  • 00:11:05
    drive prices down relentlessly and with
  • 00:11:07
    that this phase was done before anyone
  • 00:11:10
    really gave it a thought China owned
  • 00:11:11
    many battery supply chains had
  • 00:11:13
    competitive EV brands of their own and
  • 00:11:15
    had even International brands from Tesla
  • 00:11:17
    to Ford and Volkswagen standardized
  • 00:11:19
    around their batteries of course
  • 00:11:21
    eventually the rest of the world started
  • 00:11:23
    waking up to this and realized that they
  • 00:11:24
    were unhappy about their complete
  • 00:11:26
    Reliance on China so this is when we
  • 00:11:28
    enter stage to the
  • 00:11:32
    marathon in the 2010s every car brand
  • 00:11:35
    already agreed that the question was no
  • 00:11:36
    longer if EVS would eventually be
  • 00:11:39
    dominant but rather when that would
  • 00:11:40
    happen and how we'd get there the race
  • 00:11:43
    was on but luckily for China they had
  • 00:11:44
    structural advantages at this stage too
  • 00:11:47
    that allowed them to outmaneuver the
  • 00:11:48
    competition much has been talked
  • 00:11:50
    recently about researchers finding that
  • 00:11:52
    China has spent a minimum of2 to30
  • 00:11:54
    billion dollar on EV subsidies alone and
  • 00:11:57
    even more than that for batteries and
  • 00:11:58
    other related projects as well but even
  • 00:12:01
    more important to companies early on
  • 00:12:02
    than the specific subsidy amounts was
  • 00:12:05
    the confidence that the central
  • 00:12:06
    government would pick this direction and
  • 00:12:08
    stick with its overall support for it
  • 00:12:10
    for decades to come this predictability
  • 00:12:12
    gave people the confidence to establish
  • 00:12:14
    200 100 plus firms making EVS as tons of
  • 00:12:18
    entrepreneurs wanted to give the once in
  • 00:12:19
    a-lifetime Opportunity of a full
  • 00:12:21
    Automotive reboot a real try now
  • 00:12:24
    obviously 200 is just way too many
  • 00:12:26
    Brands and the first ones have already
  • 00:12:28
    started to go out of business but having
  • 00:12:30
    this government supported competitive
  • 00:12:32
    frenzy meant that China could speedrun
  • 00:12:34
    through three of the biggest problems
  • 00:12:36
    electric cars have traditionally had
  • 00:12:38
    first the brands very quickly made
  • 00:12:40
    really competitive models for every
  • 00:12:42
    segment that you can imagine from huge
  • 00:12:44
    expensive SUVs to Luxurious minivans to
  • 00:12:47
    cars that can have their battery swapped
  • 00:12:49
    in 3 minutes to Tiny compact cheap cars
  • 00:12:52
    that can drive in weird ways to ultra
  • 00:12:54
    cars that can somehow even jump using
  • 00:12:56
    air suspension every form factor and
  • 00:12:58
    price point got covered just in case
  • 00:13:00
    there was a market for it second the
  • 00:13:02
    insane competition of course
  • 00:13:03
    relentlessly drove prices down and as
  • 00:13:06
    we've discussed made EES now even
  • 00:13:08
    cheaper than combustion engine cars and
  • 00:13:10
    third it also partially fixed charging
  • 00:13:13
    ironically because these 200 plus Brands
  • 00:13:16
    now literally couldn't sell many of
  • 00:13:17
    their cars unless there were enough
  • 00:13:19
    charges for them they themselves started
  • 00:13:21
    building out their own networks much
  • 00:13:23
    like Tesla I visited a parking lot in
  • 00:13:25
    Shenzhen where I could see for example
  • 00:13:27
    exclusive rows of chargers erected by
  • 00:13:29
    the likes of Zer xang Lee Alo and more
  • 00:13:32
    plus even a Neo battery swapping station
  • 00:13:34
    all in one place these networks are a
  • 00:13:37
    big boost on top of the public
  • 00:13:38
    infrastructure in short the whole
  • 00:13:40
    country smelled opportunity and pounced
  • 00:13:42
    on it not only due to their own policies
  • 00:13:45
    but also because they realized that
  • 00:13:46
    existing car producing nations would
  • 00:13:48
    have structural disadvantages in making
  • 00:13:50
    similarly aggressive moves our car
  • 00:13:52
    companies are slower to Electrify
  • 00:13:54
    because they want to milk their existing
  • 00:13:56
    combustion engine businesses for as long
  • 00:13:58
    as possible our labor unions might end
  • 00:14:00
    up with fewer jobs in an electric future
  • 00:14:02
    so they want to slow things down too and
  • 00:14:05
    our politicians fear losing elections if
  • 00:14:07
    they push things too aggressively as a
  • 00:14:09
    result we of course kind of draged our
  • 00:14:11
    feet on the issue our EES while they are
  • 00:14:13
    getting better are just a little less
  • 00:14:15
    exciting and a little more expensive
  • 00:14:17
    while our charging networks are a little
  • 00:14:18
    too sparse compared to China's 2 and as
  • 00:14:21
    a result we're slowly falling behind
  • 00:14:23
    China in this Marathon phase 2024 sales
  • 00:14:26
    data for EVS shows the results of this
  • 00:14:28
    approach European sales actually briefly
  • 00:14:30
    declined by 3% last year as politicians
  • 00:14:33
    temporarily flip-flopped on subsidies
  • 00:14:35
    and also slapped tariffs on Chinese
  • 00:14:37
    Imports and while us and Canadian sales
  • 00:14:39
    were up a bit they are at risk of
  • 00:14:41
    slowing under Trump too meanwhile the
  • 00:14:43
    rest of the world but especially China
  • 00:14:45
    is absolutely racing ahead once again
  • 00:14:48
    with growth of 40% looking at this chart
  • 00:14:51
    showing Global sales by month and by
  • 00:14:53
    country we can see just how much Chinese
  • 00:14:55
    sales are starting to dominate and also
  • 00:14:57
    that Chinese growth on its own basically
  • 00:14:59
    made up for all the weaknesses from
  • 00:15:01
    Europe and the us this year resulting in
  • 00:15:03
    25% Global growth overall and given how
  • 00:15:07
    competitive Chinese EVS are it's easy to
  • 00:15:09
    see why while many in the west have been
  • 00:15:11
    disillusioned by their choice of EVS I
  • 00:15:13
    talked to a bunch of private ride haing
  • 00:15:15
    drivers like this guy who drove an
  • 00:15:16
    electric car from the Chinese brand Arc
  • 00:15:18
    Fox and they all said that they drove
  • 00:15:19
    electric simply because both buying and
  • 00:15:21
    operating them was that much cheaper
  • 00:15:24
    given the prices and the sheer variety
  • 00:15:26
    you really have to start explaining why
  • 00:15:28
    you drive anything else but a Chinese EV
  • 00:15:31
    in China at this point and a scary
  • 00:15:33
    thought that you might had is that well
  • 00:15:35
    sure a lot of this was achieved by
  • 00:15:36
    Decades of subsidies and government
  • 00:15:38
    support that is kind of a sunk cost by
  • 00:15:40
    now the car companies exist their
  • 00:15:43
    vehicles are great the costs are below
  • 00:15:45
    those of IC cars and it's hard to
  • 00:15:47
    imagine how this Genie would ever be put
  • 00:15:49
    back into its bottle again this of
  • 00:15:51
    course is a massive headache for legacy
  • 00:15:53
    car brands who used to completely
  • 00:15:55
    dominate the Chinese market but who have
  • 00:15:57
    all half ased their e transition
  • 00:15:59
    Volkswagen for example was the leading
  • 00:16:01
    brand in China and at some point they
  • 00:16:03
    made around 50% of their Global profits
  • 00:16:06
    Here China was Volkswagen's country to
  • 00:16:08
    lose but their weak electric lineup saw
  • 00:16:11
    them quickly lose massive share to their
  • 00:16:13
    domestic competitors that is a huge loss
  • 00:16:15
    and more important to Volkswagen's
  • 00:16:17
    bottom line than all of its other
  • 00:16:19
    International troubles combined
  • 00:16:21
    meanwhile just about every other Legacy
  • 00:16:23
    car brand saw similarly poor results as
  • 00:16:25
    they all failed to Electrify fast enough
  • 00:16:28
    for China and while Tesla did great in
  • 00:16:30
    the market initially by now they have
  • 00:16:32
    started to slip too in 2024 they fell to
  • 00:16:35
    just 2.9% market share in the country
  • 00:16:38
    and they're now far behind juggernauts
  • 00:16:40
    like BYT China is clearly the first
  • 00:16:42
    Major Market to become a big problem for
  • 00:16:44
    legacy automakers it won't be the last
  • 00:16:46
    one I'm in Bangkok Thailand right now
  • 00:16:48
    and I think this is the exact archetype
  • 00:16:50
    of a market that is flipping into the
  • 00:16:52
    favor of China right now here Japanese
  • 00:16:54
    brands have historically had about a 90%
  • 00:16:56
    market share but that started slipping
  • 00:16:58
    recently byd GAC xang and Co have all
  • 00:17:02
    started expanding rapidly Thailand
  • 00:17:04
    doesn't have domestic brands of its own
  • 00:17:06
    to protect and will therefore gladly
  • 00:17:08
    accept China subsidizing the living hell
  • 00:17:10
    out of their electric transition why
  • 00:17:12
    wouldn't they here too I've talked with
  • 00:17:14
    right haling drivers who have expressed
  • 00:17:16
    their clear economic preference for
  • 00:17:17
    Chinese Eves and the government of
  • 00:17:19
    course won't mind them either as long as
  • 00:17:21
    the Chinese firms build local car
  • 00:17:23
    factories to replace the Japanese ones
  • 00:17:25
    that they are displacing which they are
  • 00:17:27
    already doing it almost doesn't matter
  • 00:17:29
    Thailand is a large economy with 70
  • 00:17:31
    million people there are many countries
  • 00:17:33
    like Thailand and once the cost
  • 00:17:34
    advantages of Chinese EVS really start
  • 00:17:36
    hitting countries in places like South
  • 00:17:38
    America for example it's hard to imagine
  • 00:17:40
    that they'd say no to them on the long
  • 00:17:42
    term either the world is large and while
  • 00:17:44
    places like Europe and the US are now
  • 00:17:46
    protecting their own markets for now the
  • 00:17:48
    Volkswagens Toyotas and Fords of the
  • 00:17:51
    world have loads of other markets to
  • 00:17:53
    lose first now importantly of course far
  • 00:17:55
    from all developing countries are on
  • 00:17:57
    board turkey for example which has car
  • 00:17:59
    Ambitions of its own recently imposed
  • 00:18:01
    40% tariffs on their Imports while
  • 00:18:03
    Brazil passed new rules too which led to
  • 00:18:05
    Chinese Eevees clogging up Brazilian
  • 00:18:07
    ports at least temporarily and so
  • 00:18:09
    there's clearly a lot of push back to be
  • 00:18:11
    expected globally but China is betting
  • 00:18:13
    that time is on their side especially
  • 00:18:15
    when they've already reached cost-
  • 00:18:16
    Effectiveness with EVS While others are
  • 00:18:18
    still just theorizing about it and in
  • 00:18:20
    this environment having massive
  • 00:18:22
    overcapacity in things like battery
  • 00:18:24
    production is a kind of weapon wielded
  • 00:18:25
    by the country's most formidable
  • 00:18:27
    companies such as be ID a weapon that is
  • 00:18:30
    designed to both Drive weaker domestic
  • 00:18:32
    competitors out of the market eventually
  • 00:18:34
    but also one that should ensure that
  • 00:18:35
    International firms will have a
  • 00:18:37
    particularly rough time competing in a
  • 00:18:38
    market that they neglected for too long
  • 00:18:42
    okay for this video and my next I had to
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    [Music]
タグ
  • Lithium-ion batteries
  • Electric vehicles
  • China
  • EV market
  • Battery production
  • Automotive industry
  • Market competition
  • Price collapse
  • Government subsidies
  • Sustainable energy