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digital
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transformation
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y'all it's a boring conversation i'm
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just gonna i'm just gonna say it right
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now this term has been in use for
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several years now digital transformation
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is your company
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digitally transforming what we found is
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that the answer is
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they're trying you're trying and we get
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it digital transformation
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is what we all know we have to do but
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what does it mean how does it work what
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does it take
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to digitally transform an organization
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first off
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it is my assumption that if you're a
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company in 2022 or whenever you're
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watching this video
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you're using technology right you're
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sending emails you're texting your staff
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you're using some chat platform you
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probably have microsoft excel
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or google docs or something that's
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helping you get your work done but the
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question is
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are you really taking advantage of a
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full opportunity of digital
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transformation now i'm not gonna lie i
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went out to just like check out on
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youtube
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what are their options or what are
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people talking about a digital
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transformation
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and it is boring y'all it's just like oh
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watching paint dry on the wall hearing
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people go through the acronyms that
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describe what digital transformation is
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and so my goal here maybe in this video
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and in future videos is to help you
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think about digital transformation as
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something that could potentially be
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exciting something that could be
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really a huge opportunity for your
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organization for your team for your
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future self but first off i wanted to
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take this first conversation around
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digital transformation and say like what
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are some of the areas that digital
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transformation can can touch inside of
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your organization short and long of it
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it can touch every piece of your
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organization but let's let's break that
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down i think there are four core areas
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that digital transformation can actually
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be
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massively introduced to your company
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either through
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purchasing a product now that might
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actually be you acquiring another
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organization it might mean you
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buying into a license of an existing
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tool
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it might mean you building your own tool
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or it might mean you renting or
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subscribing to a sas product or a
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platform as a service product something
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that already exists in the market that
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you can apply and use as an organization
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all those are true when you start
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thinking about digital transformation
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but i want to unpack real quick four
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areas that i think that it's going to
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apply in how your company depending on
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what you do
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can think about
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ways of transforming your organization
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with these four areas of digital
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transformation area number one
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people so what i mean by people is that
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when you think about digital
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transformation really what you're
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talking about is how do you serve your
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employees your current customers and
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find more customers in the future and
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actually a fourth area probably like
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vendors or your supply chain how do you
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serve those people well but with digital
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transformation really need to be focused
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on how do you think about the way that
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your teams are set up inside of your
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organization the way that you approach
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getting work done and who's going to be
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a part of supporting the technology that
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you're using now there also are tools to
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help unlock people doing their best work
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it's already mentioned a few of them
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like google docs is great email or a
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communications platform like slack or
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microsoft teams these are all tools that
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you can introduce to your organization
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to think about how can our people have
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better communication how can our people
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work in a hybrid work environment where
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some of them are on premise some of them
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are remote some of them are worldwide
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but now we have tools that allow us to
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communicate and then finally culture
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so how do you think about the fact that
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technology becomes a part of who you are
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as an organization now i want to be
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careful because some people get really
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weirded out by that idea that technology
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is changing our culture but if anyone
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spent five minutes on the internet we
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know that technology is changing our
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culture at large and that's still going
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to be true inside of our organizations
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as well so as you think about
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implementing pieces of technology inside
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your orgs inside your teams the question
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is is how will it affect your
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organization so if you put a slack in
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place how do you think about the
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channels that you're going to use and
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why they exist
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how transparent are you communicating or
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how
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do you keep information shared or siloed
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from each other
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so this is all about different ways of
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working as you evolve and adapt into
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this future that's coming at you super
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fast and you need to be ready to
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transform digitally okay so people
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culture
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that's number one number two and this
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this plays a little bit into people
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process transformation the question is
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is what are processes that you have
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going on right now that can actually
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change
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digitally what i mean by that is let's
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take for example this is a few years ago
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but domino's pizza is a perfect example
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okay i grew up in a small town in kansas
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and domino's pizza was no joke the place
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where you went to get like pizza that
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tasted the exact same as the box it came
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in so if i would have eaten the
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cardboard i wouldn't know that i was not
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eating the pizza
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but domino's did a radical
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transformation not only of their recipe
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and the way they approach making their
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their pizzas but also of their their
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process in which the people can order
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online
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that they can show people
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where their order is at in the process
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of it getting delivered that they can
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even track those orders getting to their
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house and then domino's has gone on to
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even try things like delivery drones or
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autonomous vehicles this is all a
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transformation of process
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what's true for domino's pizza is that
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they still make and deliver pizza that
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hasn't changed
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but they used technology
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new processes to digitally transform the
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organization as a whole and bring value
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to their customers which got them more
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customers but it also got them more
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loyal customers the people that were
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already buying their pizza so that's a
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great example of a process change so
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that can be again adopting technology
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that's going to help to transfer your
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process to help you offer more value to
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your customers or acquire a new customer
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base number three business model so how
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does an organization digitally transform
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their business model so again most
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organizations when they get started they
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have a product market fit right they
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have a product or service that they're
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offering to a customer base and if that
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customer base starts to buy and tell
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their friends and that grows and they
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find a market share well they have a
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business model now lots of people like
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to write these in large documents and
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try to think about what they could be
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but often times we find that those
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change over time so a perfect example of
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this
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is
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netflix netflix when it first started if
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anybody remembers back that long i
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assume some of you will have been alive
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when you used to get the dvds that was a
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little disc that you put in a player and
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it slid in
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i don't i don't even have a way to do
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that anymore they used to mail those out
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because they were replacing the
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traditional video rental store that was
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pretty transformation and disruptive
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already and there was some technology
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built into that because you could choose
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the video online that you wanted to
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receive and actually see that come
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through but were they to continue to
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digitally transform was they decided to
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adopt a new model of online streaming as
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bandwidth with up on the internet as
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video consumption went went up on the
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internet they saw a huge opportunity to
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continue to innovate digitally to the
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company we now know them as is one of
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the world's top streaming services this
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is a digital transformation right
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they still work in the movie business
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they still provide rental of videos but
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they do it now in a digitally
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transformed way so the question is as us
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as organizations we start to ask the
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question
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how might we
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look at the service that we're providing
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now
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and think about how can the thing that
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we're either doing manually or through
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manufacturing or through traditional
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processes be
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digitally enhanced automated supplied to
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our customers value increased in some
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way so that we can offer a more
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digitally enhanced value prop
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that's where the business model changes
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over the time even if the company's core
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value core purpose doesn't change number
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four
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is domain so we already talked about the
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business model transformation but what
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happens when an organization literally
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like changes the
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the thing they're offering all together
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i'm gonna go to the one the behemoth in
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the room
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amazon okay so amazon's a great example
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of an organization that went from
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selling books on a very crappy website i
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don't know i don't even think i remember
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going to the first amazon do you
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remember the first amazon
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okay i it it wasn't great but they found
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product market fit where they
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transformed as they started to look at
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how to digitally offer
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platforms for people to sell products of
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any type competing with companies like
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ebay
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or listing sites where now they can say
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we can find inventory
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we can sell that inventory we can allow
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people to sell their products on here
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they created reseller platforms so
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amazon is a fantastic organization that
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shows that
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transforming your
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domain over time allows you to go from
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being a book sale like a bookstore
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to being the largest
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retailer in the world of all products
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right and now they're even one of the
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largest distributors logistically of all
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products the largest warehouse provider
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of all products right you can see how
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their domain knowledge is expanded and
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transformed using technology as the base
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so they could do the traditional way of
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setting up a warehouse but instead they
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used robotics and dynamic inventory
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management all ways to digitally
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transform not only only their own
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business but entire market
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for how work should be done
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in retail so these four areas these are
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four common pillars that we see across
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digital transformation and most of our
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clients fit into one of these so the
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types of software that crema's built
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hiring software for people right how do
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you find the right people that fit the
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right need or the right job people
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management software for making sure that
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the people that you have are being
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supported and have great workflow
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management and can make sure they're
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getting their job done well we've built
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security software so people that are
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providing new services can make sure
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that the digital solution that now that
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they're enhancing is being kept secure
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and lots of others so almost all of our
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software being that we build mostly b2b
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software
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actually ends up fitting in one of these
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categories but let's say you don't end
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up building something custom you can go
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out to the marketplace and find a sas
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tool that does 99
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of everything that i just described
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there it may not be a perfect fit for
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what you need but it can be a great way
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to get started in a digital
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transformation now if you want to be the
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company that actually transforms your
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industry
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that transforms your space then
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oftentimes custom technology is the way
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to get that done rather than building
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buying something off the shelf we'd love
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to talk to you about that so if that's
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something that chroma can help you build
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that's what we do we help explore
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opportunities design and prototype those
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ideas and actually build them into real
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solutions and we'd love to help explore
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that with you as always if you haven't
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already make sure you subscribe like our
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videos and share them with your friends
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and we'll see you next time
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you
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