4 Tips for Communicating Effectively with Executives in 2025

00:11:13

https://www.youtube.com/watch?v=pITJUJvA6jI

概要

TLDRThis video by a communications consultant outlines four essential strategies for communicating effectively with executives. Firstly, be concise, as senior leaders value brevity and efficiency in communication. Next, focus on the big picture, highlighting the impact of your work on organizational goals instead of detailing tasks. Thirdly, understand executives' priorities; aligning your communication with their interests will enhance your message's relevance. Lastly, when addressing issues, present both the problem and actionable solutions, showcasing your initiative and reliability. These tips are designed to improve communication effectiveness and enhance one’s value within the organization.

収穫

📌 Be concise: Respect the limited time of executives.
📌 Focus on big picture: Highlight results, not just tasks.
📌 Understand their priorities: Align your message to their interests.
📌 Provide solutions, not problems: Show initiative and value.

タイムライン

00:00:00 - 00:05:00
In the first segment, the communication consultant discusses the importance of being concise when communicating with executives, emphasizing their busy schedules and limited time. Key strategies include focusing on essential information, being prepared, and anticipating questions that may arise during discussions or presentations. It's critical to present the necessary points clearly and avoid unnecessary details to ensure time-efficient communication.
00:05:00 - 00:11:13
The second segment shifts to the necessity of understanding executives' priorities and thinking big picture. It highlights that executives prefer impactful results over detailed operational tasks. Communicators should align their messages with organizational goals and demonstrate how their work contributes to these broader objectives. The consultant stresses knowing the company's strategic priorities to effectively communicate value and position oneself for advancement.

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00:00:00
do you get nervous when you're trying to
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communicate with Executives or senior
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leaders in your organization do you feel
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totally unsure about how to make a great
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first impression what's the most
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effective way to communicate with them I
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am a communications consultant I have
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worked with CEOs Executives and Senior
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leaders for years and in this video I'm
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going to share my four top tips for
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communicating effectively with
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Executives these are all tried and
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tested tips that I have honed and
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practiced over the years so let's Jump
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Right In to tip number one tip number
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one when you are community ating with
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Executives be concise all of the CEOs
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and leaders I have worked with over the
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years their schedules are totally
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totally nuts they have very limited time
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to spare so bear this in mind when you
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are communicating with them they will
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appreciate brevity and they will
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appreciate efficiency in the
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communication so what does this mean
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this means don't add in loads of waffle
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please get straight to the point and if
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there's something you need them to do or
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take action on make sure you're very
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clear about that this is particularly
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true in organizations where people bill
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by the hour so it might be the case that
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literally every minute counts for your
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senior leaders because every minute is
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costing them money so how do you
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actually do this in practice a really
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good tip is to think about what do they
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need to know rather than what do you
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want to tell them cuz they might be
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totally different things so you want to
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provide essential Communication in a
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concise way you want to have key points
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that you need to deliver and you want to
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avoid giving any unnecessary details or
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loads of background or unnecessary
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context that is just just diluting your
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message so think about what they need to
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know give them that information be
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specific and be precise when you can if
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you need to give dates or timelines at
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those in think about the types of
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questions they might ask you and build
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them into your communication for that
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essential relevant information that they
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need to know so when in not child this
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piece of advice is don't waste their
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time they will really appreciate being
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concise and being brief in your
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communication and part of this is if you
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are going into a presentation the room
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full of Executives you should be fully
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briefed and prepared ahead of time you
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should not have to ask them to explain
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any parts of the project or to give you
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background or context you should already
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know that in advance and also please you
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need to make sure that you are
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practicing your presentation before you
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get into that room do it at home stand
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up and walk around as if you're really
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doing it do your presentation out loud
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it's also going to help you communicate
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more efficiently with this group if you
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think ahead of time what kind of
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questions they might ask you or what
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kind of objections they might have for
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the topic you are presenting on and if
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you're really not sure what kind of
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things they might ask you go into a tool
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like Chachi PT give them a little bit of
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context about your audience about your
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group of Executives and about your topic
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and ask Chachi PT what kind of questions
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are they likely to ask me so this can be
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really helpful when you are preparing on
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your own and you just need an outside
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perspective AI can help you with that
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okay so that's tip number one to be
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really really concise to be well
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prepared and to give give them the
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information that they need to know
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rather than all the information you
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might want to tell them tip number two
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for communicating effectively with
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Executives is to think big picture so if
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you think about the way that you might
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communicate with your team members or
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with your direct boss you probably go
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into a lot of detail right you're going
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to talk about all the projects you're
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working on all the dates all the
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deliverables all the activities all of
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the tasks so you're going to talk about
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loads of operational information lots of
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stuff that you're doing and all of the
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time when you're going to do that in and
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you've probably been trained over the
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years that this is how we communicate
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and work we tell everybody everything
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all the time because it makes us look
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very impressive and very busy but here's
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the thing that is not the way to
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communicate with Executives they do not
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want to know all the details about your
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job or your work or your tasks or your
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projects they want to think big picture
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they want to focus on results rather
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than on tasks or projects so for this
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audience when you are communicating with
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Executives they' really care how busy
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you've been they don't really care how
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much stuff you're doing they want to
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know well what does this mean for the
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company what difference is this making
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to the business so this is a very
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different way of communicating if you
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work in a Communications role for
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example maybe you're very keen to tell
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them about how many newsletter articles
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you wrote this month or how many blog
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posts you wrote or how many people
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attended a workshop that you ran but
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that's really not relevant to this
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audience so what they care about is well
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what is the result of all this activ ity
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yes you were really busy but what's the
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impact on that what difference did it
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make so this is what I mean when I think
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big picture you need to get out of the
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weeds and all the details and bring it
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up to link it to the priorities and the
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strategy of the business so say one of
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the priorities of the business is to
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reduce staff turnover so what you want
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to think about is all of this activity
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that I've done how is that having an
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impact on staff turnover is there any
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link I can draw there because that's
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what you want to communicate let's think
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through an example say you work in a
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company where one of the biggest
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priorities of the year is to save money
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and you have been working on a piece of
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work that has reduced the time that
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people have to spend in meetings by 2
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hours a week and then you can calculate
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how much time you've saved the business
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and put a dollar figure on that so you
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might be able to communicate to
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Executives well it's not that I've done
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x y and Zed to reduce the time spent in
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meetings but actually the impact of me
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doing that has saved the business 3/4 of
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a million dollars this year in Lost
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productivity so that's the angle you
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want to go out when you are
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communicating with senior leaders if you
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can communicate in this way with your
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Executives you will get yourself a
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really good reputation for delivering
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results for focusing on things that
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matter and it'll position you well for a
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promotion in the future so that's tip
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number two to think big picture now
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before I jump into tip number three if
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you are enjoying this content I invite
00:05:51
you to subscribe to my channel so tip
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number three for communicating with the
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executives is to understand their
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priorities so in tip number two we
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talked about think big picture so you
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can't communicate effectively about that
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big picture if you don't know what that
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is so you absolutely have to understand
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the priorities of your Executives in
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order to communicate with them
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effectively because what you're trying
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to do is you're trying to align your
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message to their interests so you have
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to know what their main concerns are and
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what they're focused on so you want to
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frame your Communication in a way that
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shows what you're working on aligns well
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with their priorities and the things
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that they want to achieve and this is
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the essence of good communication isn't
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it know your audience you must
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understand what did they care about
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sometimes you'll hear people say the
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question of like what keeps your CEO up
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at night this is the way of saying like
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what do they really care about how can I
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communicate about my work in a way that
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aligns with what they really care about
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because if you get a good handle on this
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then you can always tailor your message
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to that so when you're communicating
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with Executives make sure that you are
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playing to their selfish desires talk
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about how the work that you're doing is
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helping to solve their problems they
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will love you for this so make it about
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them it's about them and not about you
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so if you don't know the priorities of
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your senior Executives it's really
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important that you take the time to find
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that out most businesses will have a
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business strategy maybe it's a three or
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fiveyear plan you need to go and find
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this and read this what I really want to
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get familiar with is the vision of the
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organization the mission of the
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organization and its key priorities so
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these key priorities they might be
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called different things they might be
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called strategic objectives they might
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be called strategic priorities they
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might be called strategic pillars there
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probably going to be three four five of
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these at quite a high level and this is
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what your Executives care about so these
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might be big picture things like we want
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the company to make more money we want
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to have more market share we want to
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have higher rates of Customer Loyalty
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these are those big picture things that
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everyone in the company is driving
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towards something else you should also
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find out is the time frame of your
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organization strategy so that you could
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talk about this when you are
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communicating with your Executives in
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some companies there might just be a
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one-year plan in other ones there might
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be a three or 5year plan it's really
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useful to know this so that you can
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align your own strategy and your own
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work to these time frames that will
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position you as a strategic thinker and
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someone that is really aligned with the
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overall business strategy and you will
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be seen as someone that gets it and that
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has commercial and real deep value to
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the organization now before I jump into
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the very last tip I would love to hear
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from you any of these tips resonating
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with you do you recognize the value of
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any of these which of them is the most
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useful for you please leave me a comment
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I would love to hear it and don't forget
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subscribe to my channel so I can keep
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giving you free communications advice
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okay tip four for communicating
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effectively with Executives is to
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provide Solutions and not problems so
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maybe you're coming in to do a
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presentation to a group of Executives
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and you have spotted a glaring problem
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in the business maybe there's a risk or
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something that's not working properly
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you don't want to come into that
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presentation and just present the
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problem and make it their problem you
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want to come into that presentation and
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communicate that you understand the
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problem that you've done your research
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and that you have a potential solution
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because senior leaders will really
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appreciate people that can not only spot
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the problems in the business but that
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can propose actionable solutions to
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solve those problems so be prepared to
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discuss the problem present Your
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solution take all their questions and
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discuss it in depth this is a really
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great approach to think about when
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you're communicating with Executives it
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positions you as a problem solver with
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as somebody that has lots of initiative
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and someone that is really genuinely
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valuable to invest their time in and to
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spend time with and this kind of
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approach can actually increase your
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value to the organization over time it
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will position you very well for any
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promotions that are coming up and it
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gives you more credibility it positions
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you as somebody that can be relied upon
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to tackle all these challenges
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effectively now why this is really
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crucial for communicating with senior
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leaders is because essenti you're taking
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on the problem yourself rather than
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making it their problem so you're kind
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of taking work off their desk they will
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really really appreciate this because
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remember they're super super busy so if
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you can come into that group and
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communicate solutions that are well
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thought out that are based on data and
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research and you've kind of weighed up
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the pros and cons you will just blow
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them away and they will be really
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delighted because essentially you're
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reducing their workload of you are
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solving the problem it means that they
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don't have to so when you are
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communicating something like this make
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sure that you come are armed with a
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really good rationale make sure you have
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lots of data and evidence for why you've
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picked this solution rather than another
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one there might be an appendix you can
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email out them afterwards if they want
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to get into the nitty-gritty you can
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provide it to them as a read so there
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you have it they are my four top pieces
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of advice for communicating effectively
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with the executives or the senior
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leaders in your organization these tips
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have served me really well over the
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years they still do and I hope that
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they're useful to you too now something
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I didn't talk about in this video is all
00:10:59
the information that I wish I had known
00:11:01
before I started working in the
00:11:03
communications industry before I ever
00:11:05
got my first Communications job if you
00:11:07
want to know all the things I wish I'd
00:11:09
known at the start of my career then you
00:11:11
can watch this video next

タグ

communication
executives
leadership
tips
business
strategic communication
problem-solving