Restaurant Competetive Advantage Part 2

00:07:12
https://www.youtube.com/watch?v=cJxyDLo56zc

概要

TLDRDans cette vidéo, Ryan Gromfin, expert dans le domaine de la restauration, poursuit la discussion sur l'avantage concurrentiel, un thème qu'il a introduit dans une vidéo précédente en utilisant l'exemple d'In-N-Out, qui se distingue par son efficacité. Aujourd'hui, il introduit Mighty Fine, une chaîne de hamburgers avec un avantage concurrentiel basé sur leur incroyable capacité à former et gérer un personnel capable de préparer en interne tous les ingrédients, des galettes de viande hachée aux pains et onion rings. Gromfin souligne qu'un avantage concurrentiel ne réside pas simplement dans l'équipement ou les machine, mais dans la capacité de développer un staff compétent qui permet à leur restaurant de rester unique. Il encourage les restaurateurs à trouver leur propre avantage concurrentiel, que ce soit par l'efficacité, la créativité, ou la formation du personnel.

収穫

  • 🍔 L'avantage de Mighty Fine réside dans la qualité artisanale de leurs produits.
  • 💪 Un bon recrutement et formation du personnel sont essentiels.
  • 💎 L'avantage concurrentiel peut être un facteur de succès majeur dans la restauration.
  • 🍟 Les frites et onion rings faits maison de Mighty Fine se distinguent par leur fraîcheur.
  • 🏆 Identifiez votre avantage concurrentiel unique pour vous démarquer.
  • 🔧 Ce n'est pas l'équipement mais le personnel bien formé qui fait la différence.
  • 🎨 La créativité, combinée à l'efficacité ou au développement du personnel, peuvent servir d'avantages concurrentiels.
  • 📈 Un avantage concurrentiel fort peut rendre une entreprise difficile à imiter.
  • 🕒 La fraîcheur des ingrédients peut être un avantage compétitif important.
  • 🔍 Étudiez et apprenez des modèles réussis comme In-N-Out et Mighty Fine.

タイムライン

  • 00:00:00 - 00:07:12

    Dans cette vidéo, Ryan Gromfin poursuit sa discussion sur l'avantage concurrentiel dans le secteur de la restauration, en citant cette fois l'exemple de la chaîne de burgers Mighty Fine. Contrairement à In-N-Out qui mise sur l'efficacité, Mighty Fine se distingue par sa capacité à effectuer en interne des tâches que peu d'autres entreprises osent entreprendre, telles que moudre leur propre viande et fabriquer leur propre pain et frites. Leur véritable atout réside dans leur capacité à recruter et former du personnel de manière exceptionnelle, ce qui leur permet de maintenir cette qualité et ces procédés en interne. Ryan encourage ses auditeurs à identifier et développer leur propre avantage concurrentiel unique pour réussir dans l'industrie. Il termine la vidéo en incitant le public à s'abonner à sa chaîne, à aimer la vidéo et à commenter pour pouvoir continuer à partager des conseils gratuits avec un public plus large.

マインドマップ

ビデオQ&A

  • Qu'est-ce que l'avantage concurrentiel selon Ryan Gromfin ?

    L'avantage concurrentiel est ce qui permet à une entreprise de se démarquer et de surclasser ses concurrents.

  • Quel est l'avantage concurrentiel de Mighty Fine ?

    L'avantage concurrentiel de Mighty Fine réside dans leur capacité à former et gérer efficacement leur personnel pour préparer tout à la main, des viandes hachées aux pains cuits sur place.

  • Pourquoi Ryan Gromfin mentionne-t-il In-N-Out ?

    In-N-Out est mentionné comme exemple d'efficacité en termes d'avantage concurrentiel.

  • Comment Mighty Fine prépare-t-il ses hamburgers ?

    Mighty Fine hache leur propre viande, façonne leurs galettes plusieurs fois par jour, et cuit leurs pains et onion rings sur place.

  • Quel autre exemple de chaîne de restaurants est mentionné dans la vidéo ?

    En plus de Mighty Fine, Ryan mentionne Rudy's Country Store and Bar-B-Q, qui fait partie du même groupe.

  • Quel est le conseil principal de la vidéo ?

    Le conseil principal est de trouver et exploiter votre avantage concurrentiel pour réussir dans l'industrie.

  • Quels sont les trois types d'avantages concurrentiels mentionnés ?

    Efficacité (In-N-Out), créativité, et développement du personnel (Mighty Fine).

  • Quelle est la stratégie d'In-N-Out pour son avantage concurrentiel ?

    In-N-Out mise sur l'efficacité dans ses opérations comme avantage concurrentiel.

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  • 00:00:00
    So last week we talked about your competitive advantage.
  • 00:00:02
    I gave you one example of In-N-Out.
  • 00:00:04
    I want to give you another example that's totally different.
  • 00:00:07
    If you haven't watched last week's video, go ahead and watch it right now.
  • 00:00:11
    If you have watched last week's video, then keep going.
  • 00:00:17
    Hey everybody, my name is Ryan Gromfin.
  • 00:00:19
    I'm an author, speaker, chef, restaurateur.
  • 00:00:21
    I'm the founder of TheRestaurantBoss.com as well as ClickBacon.com and that's right.
  • 00:00:25
    If you haven't seen last week's video about In-N-Out and their competitive advantage
  • 00:00:30
    and how you need to have a competitive advantage and what a competitive advantage is...
  • 00:00:34
    Somewhere below this video or maybe up here, somewhere on the screen there'll be a button.
  • 00:00:39
    If you're watching this on YouTube, come on over to my page.
  • 00:00:43
    Below the video, there'll be a link to bring you to my website to finish watching this video
  • 00:00:46
    and there will be the link there for last week's video.
  • 00:00:49
    But, we're gonna follow up on that example and I'm gonna get right into it.
  • 00:00:52
    So we talked about In-N-Out's competitive advantage is efficiency.
  • 00:00:56
    One of my other client's competitive advantage is their creativity.
  • 00:00:59
    But I want to introduce you to another burger chain.
  • 00:01:02
    It's called Mighty Fine.
  • 00:01:03
    Hey! Mighty Fine folks, I love you!
  • 00:01:05
    If you're watching this, reach out to me.
  • 00:01:07
    Let me explain why. But seriously, it's called Mighty Fine and I want you to look it up.
  • 00:01:11
    They're part of the same group that has my favorite barbecue restaurant
  • 00:01:14
    in the world called Rudy's Country Store and Bar-B-Q but let's get into this.
  • 00:01:19
    Mighty Fine's competitive advantage is not their burger.
  • 00:01:23
    It's a fantastic burger. Don't get me wrong.
  • 00:01:26
    I love their hamburger, it's great. It's beyond great.
  • 00:01:29
    It's really, a really, really great hamburger and it's at a pretty fair price.
  • 00:01:35
    It's not at a great price. Like it's a pricey hamburger for a quick service restaurant.
  • 00:01:40
    But here's their competitive advantage.
  • 00:01:42
    See, if I told you right now
  • 00:01:44
    "Hey, let's open up a burger restaurant.
  • 00:01:46
    Let's grind our own beef in store twice a day.
  • 00:01:49
    Let's shape our own patties.
  • 00:01:50
    Let's bake our own buns.
  • 00:01:51
    Let's bread our own onion rings.
  • 00:01:54
    Let's slice and bread our own onion rings.
  • 00:01:57
    Let's cut our own fries."
  • 00:01:59
    You'd be thinking, "Oh my God! What is this guy.
  • 00:02:01
    This guy... he doesn't understand how hard the restaurant business is.
  • 00:02:04
    He doesn't understand how hard it's going to be to find people who can do that.
  • 00:02:07
    Yeah, that all sounds great.
  • 00:02:09
    But let's just buy a good burger, buy good onion rings and good fries."
  • 00:02:14
    That's what everybody does.
  • 00:02:16
    Now at Mighty Fine, they grind their own meat.
  • 00:02:19
    They have a big, what's called a mixer grinder.
  • 00:02:22
    They cut up chunks of meat, throw it in there, mixes it up, grinds it.
  • 00:02:26
    They grind it a second time, they shape their patties 2 3 4 times a day.
  • 00:02:30
    Their burgers are so bright red
  • 00:02:32
    because that meat was ground maybe 2 hours before you cooked it or before they cooked it.
  • 00:02:38
    They cut their own French fries.
  • 00:02:39
    Okay, some places do that some don't. I bet you you're not.
  • 00:02:42
    They cut their own French fries and they're pretty awesome French fries.
  • 00:02:46
    They bread their own onion rings. Who does that?
  • 00:02:49
    They bake their own buns.
  • 00:02:51
    They do all of this in their restaurant.
  • 00:02:53
    So their competitive advantage is Good Luck.
  • 00:02:57
    Good Luck competing with that.
  • 00:02:59
    See their competitive advantage isn't the machine they spent $10,000 on, the mixer grinder
  • 00:03:04
    or the $10,000 machine that breads their onion rings.
  • 00:03:07
    Their competitive advantage is that
  • 00:03:10
    they know how to hire and train staff better than you.
  • 00:03:14
    See you can try this. You can go and spend the million and a half two million bucks
  • 00:03:19
    and open up a restaurant right next door to them and they'll laugh in your face.
  • 00:03:22
    And I will too. Not because I don't want you to succeed
  • 00:03:26
    but because you probably are not going to be able to find and train a staff
  • 00:03:32
    that can do what they can do and sooner or later,
  • 00:03:36
    you're going to struggle.
  • 00:03:37
    You're going to be there day in and day out
  • 00:03:39
    and you're going to get tired and you're going to just go back to your old ways
  • 00:03:42
    and they're gonna be laughing the whole time.
  • 00:03:44
    Now, I don't mean it like that.
  • 00:03:45
    I'm sure they're great guys. I don't know them.
  • 00:03:47
    But what I mean is their competitive advantage...
  • 00:03:51
    They can do things that other restaurants can't
  • 00:03:54
    because they are so good at finding, recruiting, hiring, training and developing talent
  • 00:04:03
    that they are able to do all the things that we wish we could do
  • 00:04:08
    or you wish you could do in your restaurants but are struggling right now to find staff,
  • 00:04:12
    who could even show up on time and flip a frozen burger and cook frozen fries for you.
  • 00:04:17
    So this video is not about how we train staff.
  • 00:04:20
    I've got tons of videos up here about that.
  • 00:04:22
    This is about you, finding your competitive advantage.
  • 00:04:24
    I've given you three out there in the industry.
  • 00:04:27
    Efficiency with In-N-Out. Creativity, right.
  • 00:04:31
    Creativity, always being ahead of everybody else
  • 00:04:34
    and then the third one I gave you is staff development.
  • 00:04:37
    Training, recruiting, staff development.
  • 00:04:40
    So think about your competitive advantage
  • 00:04:43
    and think about what you could do with that competitive advantage
  • 00:04:46
    that no one else can do, so you can skyrocket in this industry.
  • 00:04:50
    And everyone will look at you and want to copy you but they won't be able to,
  • 00:04:55
    because you are so good at this one thing.
  • 00:04:59
    Hope you enjoyed this week's video.
  • 00:05:01
    I look forward to bringing you another one just like it next week. Have a wonderful day.
  • 00:05:13
    I want to thank you for watching that video.
  • 00:05:15
    If you can do me three really quick favors right now, very quick.
  • 00:05:19
    The first is, if you haven't already, will you subscribe to this channel?
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    So, whether you're watching this on my channel or on YouTube or on your phone,
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    just stick around for one second and you're gonna see a big subscribe button.
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    If you haven't already, could you please subscribe?
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    Two, if you haven't liked this video, will you go ahead and click the like button?
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    Actually, don't just click it. Will you smash that like button
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    and tell the world that you really enjoy this
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    because the way that I can continue to bring you all this great free training
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    So, again if you're watching on YouTube, there'll be a place for you to like it.
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    So smash that like button for me.
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    Sometimes it takes a little bit longer but go ahead and ask me a question, leave me a comment.
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    If you need more detail on a certain area, I can film other videos about that.
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    But if you can go ahead in a couple of seconds now, it's going to come out.
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  • 00:06:45
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  • 00:06:47
    But if you're new to my channel, if you've never seen my videos before,
  • 00:06:51
    there will also be a spot for you to watch a video that will kind of introduce you
  • 00:06:54
    to what I do here at TheRestaurantBoss and at ClickBacon.com
  • 00:06:58
    and tell you about what we do and how you can get more involved
  • 00:07:00
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  • 00:07:05
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  • 00:07:10
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タグ
  • avantage concurrentiel
  • efficacité
  • créativité
  • formation du personnel
  • In-N-Out
  • Mighty Fine
  • restaurant
  • industries alimentaires
  • gestion de personnel
  • innovations culinaires