LinkedIn Sales Navigator Ultimate Guide [2025]

00:22:12
https://www.youtube.com/watch?v=tZ7B7wQdYFk

概要

TLDRIn this video, John shares advanced strategies for using LinkedIn Sales Navigator to generate leads and convert them into clients. He discusses how to effectively source leads using both lead and account filters, and emphasizes the importance of personalized outreach. John introduces automation tools like Drify and Phantom Buster to streamline the outreach process, and provides a quick campaign strategy to secure clients within a week. The video highlights the significance of using LinkedIn ads in conjunction with Sales Navigator to enhance lead generation efforts.

収穫

  • 🚀 Master LinkedIn lead generation with Sales Navigator.
  • 🔍 Use advanced filters to find qualified leads.
  • 🤖 Automate outreach with tools like Drify.
  • 📈 Combine lead and account searches for better results.
  • 💬 Personalize your messaging to start conversations.
  • 🎯 Create effective campaigns to secure clients quickly.
  • 📊 Use Phantom Buster to extract valuable data.
  • 📝 Offer lead magnets to attract potential clients.
  • ⏳ Implement urgency in your outreach campaigns.
  • 💡 Leverage LinkedIn ads alongside Sales Navigator for maximum impact.

タイムライン

  • 00:00:00 - 00:05:00

    The video introduces strategies for effective lead generation on LinkedIn using Sales Navigator, highlighting the success of a user who generated $112,000 in business in just a week. The presenter, John, outlines the steps to source leads, convert them into clients, and implement quick-win campaigns, emphasizing the importance of using Sales Navigator effectively.

  • 00:05:00 - 00:10:00

    John explains how to utilize Sales Navigator's lead and account filters to find qualified leads. He discusses the significance of combining job functions and seniority in searches, creating tiered lists for outreach, and vetting profiles to ensure quality leads before reaching out.

  • 00:10:00 - 00:15:00

    The video transitions to the account search feature, which allows users to filter companies based on specific criteria like technology used and growth rate. John emphasizes the power of combining lead and account searches for more effective outreach and introduces automation tools to streamline the process of reaching out to leads.

  • 00:15:00 - 00:22:12

    Finally, John shares a quick campaign strategy to generate clients within a week by leveraging first-degree connections on LinkedIn. He outlines a three-message sequence that creates urgency and encourages responses, while also suggesting the integration of LinkedIn ads to enhance outreach effectiveness.

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マインドマップ

ビデオQ&A

  • What is Sales Navigator?

    Sales Navigator is a premium LinkedIn tool designed for sales professionals to find and manage leads.

  • How can I get a free trial of Sales Navigator?

    You can search for 'Sales Navigator free trial' and follow the instructions to start your trial.

  • What are the key features of Sales Navigator?

    Key features include advanced search filters, lead recommendations, and account insights.

  • How can I automate my outreach on LinkedIn?

    You can use automation tools like Drify to streamline your outreach process.

  • What is a lead magnet?

    A lead magnet is a valuable resource offered for free to attract potential clients.

  • How can I create effective messaging for outreach?

    Focus on starting a conversation rather than pitching directly, and personalize your messages.

  • What is Phantom Buster?

    Phantom Buster is an automation tool that helps extract data from LinkedIn and other platforms.

  • How can I use LinkedIn ads with Sales Navigator?

    You can upload lists of qualified companies from Sales Navigator to target them with LinkedIn ads.

  • What is the 'Five Guys campaign'?

    It's a campaign strategy that involves sending direct messages to your network about a limited-time offer.

  • How can I ensure my outreach is effective?

    Combine personalized messaging with automation and follow up strategically.

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  • 00:00:00
    have you ever wondered why some people
  • 00:00:01
    seem to get amazing results on LinkedIn
  • 00:00:04
    While others just seem to struggle well
  • 00:00:06
    the secret lies in how they using sales
  • 00:00:08
    Navigator and today I'm sharing Insider
  • 00:00:11
    hacks and tips that will help you become
  • 00:00:13
    a LinkedIn lead generation Master now
  • 00:00:16
    the strategies I cover in this video are
  • 00:00:18
    updated versions from our previous sales
  • 00:00:20
    Navigator guide which was really well
  • 00:00:22
    received and these exact strategies are
  • 00:00:24
    the same ones that helped Leah here
  • 00:00:26
    close $112,000 worth of new business
  • 00:00:29
    within 7 days
  • 00:00:30
    so in this video I'm firstly going to
  • 00:00:32
    show you how you can Source leads using
  • 00:00:34
    sales Navigator then I'm going to show
  • 00:00:36
    you how you can take those leads and
  • 00:00:38
    turn them into paying clients with
  • 00:00:39
    Advanced tactics I haven't seen
  • 00:00:41
    elsewhere such as automations and also
  • 00:00:44
    Outreach scripts and finally I'm going
  • 00:00:46
    to show you a really short quick win
  • 00:00:48
    campaign so that you can get some paying
  • 00:00:50
    clients within the next week using sales
  • 00:00:53
    Navigator and just so you know who I am
  • 00:00:55
    my name is John I'm the founder of mmax
  • 00:00:57
    Media it is my mission to create the
  • 00:00:59
    most simp effective and efficient client
  • 00:01:01
    acquisition system possible and to help
  • 00:01:04
    you by either teaching you that exact
  • 00:01:06
    system or helping you implement it
  • 00:01:08
    yourself if you want to know more about
  • 00:01:09
    that there's a link below so if you
  • 00:01:11
    haven't already used sales Navigator you
  • 00:01:12
    can get access for free for the next 30
  • 00:01:15
    days you can follow along with
  • 00:01:16
    everything I'm going to go over in this
  • 00:01:18
    video if that is the case you just need
  • 00:01:20
    to search sales Navigator free trial and
  • 00:01:22
    click on the first link up here that
  • 00:01:25
    will take you through to this page and
  • 00:01:26
    then you just need to press start your
  • 00:01:28
    core free trial then you just just sign
  • 00:01:30
    in with your personal LinkedIn profile
  • 00:01:32
    and you'll have access once you're on
  • 00:01:34
    LinkedIn if you want to navigate to
  • 00:01:35
    sales Navigator you just press the sales
  • 00:01:37
    Navigator icon in the top right and that
  • 00:01:39
    will take you through to the dashboard
  • 00:01:41
    now I'll be honest we don't use this
  • 00:01:43
    that much it's just an overview of
  • 00:01:44
    what's going on in your network the main
  • 00:01:46
    value from sales Navigator comes from
  • 00:01:48
    the search functionality which we can
  • 00:01:51
    navigate to by pressing either lead
  • 00:01:52
    filters or account filters at the top
  • 00:01:54
    here now lead uh filters relate to
  • 00:01:58
    individuals we can search on individual
  • 00:02:00
    people and accounts relates to companies
  • 00:02:03
    now the two are separate because they
  • 00:02:05
    have slightly different functionality
  • 00:02:06
    and I'm going to cover all of that in a
  • 00:02:08
    second I'm also going to give you some
  • 00:02:09
    ways that you can use the two in tandem
  • 00:02:11
    which are insanely powerful but let's
  • 00:02:13
    say that we want to find some individual
  • 00:02:15
    leads we want to make sure that at the
  • 00:02:17
    bottom here if seal filters hasn't been
  • 00:02:20
    pressed we press that because that gives
  • 00:02:21
    us access to everything that we need now
  • 00:02:23
    let's say that I want to look for SAS
  • 00:02:25
    Founders I could type SAS into the
  • 00:02:27
    search bar at the top right here and
  • 00:02:29
    that will give me some results but what
  • 00:02:31
    we then want to do is we want to add
  • 00:02:32
    filters on top of that so let's say I
  • 00:02:35
    want companies between people who work
  • 00:02:36
    at companies between 11 and 50 I need
  • 00:02:39
    them to be based uh geographically or
  • 00:02:41
    their company headquarters at the very
  • 00:02:43
    least to be in North America and I can
  • 00:02:46
    start adding things on top we also
  • 00:02:48
    probably want to add in things about
  • 00:02:49
    their job titles now if I'm searching
  • 00:02:51
    for an individual let's say I want to
  • 00:02:53
    search for CEO by all means I could just
  • 00:02:54
    type in here CEO and that'll give me
  • 00:02:57
    some results the problem is that on link
  • 00:02:59
    linked in the um text field that you use
  • 00:03:04
    to determine what your job title is is a
  • 00:03:06
    free text field so as you can see here
  • 00:03:08
    title I can change it to owner of the
  • 00:03:11
    world I already have done I mean that's
  • 00:03:14
    my ego right I could do that it's not
  • 00:03:16
    correct but I could put it in there
  • 00:03:17
    because it's free text field but you'll
  • 00:03:19
    notice when we go over to sales
  • 00:03:22
    Navigator it's pre
  • 00:03:25
    determined right so there's a disparity
  • 00:03:27
    so if you search just based on job
  • 00:03:29
    titles you might find that you miss out
  • 00:03:30
    on a whole host of people however what
  • 00:03:33
    we can do instead of that is we can
  • 00:03:34
    search based on a mix of their job
  • 00:03:37
    function and their seniority and those
  • 00:03:39
    two combined can give us a broader um
  • 00:03:42
    search or at least give us more people
  • 00:03:45
    because it's not factoring in that
  • 00:03:47
    disparity between the free text field
  • 00:03:49
    and the things we can select over here
  • 00:03:50
    now once we've done that search and
  • 00:03:52
    we've added in some filters we've got a
  • 00:03:53
    list of people who are fairly qualified
  • 00:03:55
    but we probably want to go through and
  • 00:03:58
    just vet out some additional people to
  • 00:04:00
    make sure we're not wasting time
  • 00:04:01
    reaching out to people who are
  • 00:04:02
    unqualified so what I can do is I can
  • 00:04:04
    click on someone's profile here and it
  • 00:04:06
    will give me a little bit more
  • 00:04:07
    information at a glance as to what it is
  • 00:04:08
    they do and I can check that over and I
  • 00:04:10
    say right yeah they're qualified and
  • 00:04:12
    then I can press save and I can save
  • 00:04:15
    that person to a list so I've got a list
  • 00:04:18
    here let's create a new one though let's
  • 00:04:19
    just type in SAS
  • 00:04:22
    CEOs and I can press create and save
  • 00:04:25
    here and that will create a list of
  • 00:04:27
    people what we can do is we can even
  • 00:04:29
    create te list so I've done my search
  • 00:04:31
    here but let's face it some people are
  • 00:04:33
    going to be highly qualified and some
  • 00:04:35
    yeah we could work with but they're not
  • 00:04:36
    like perfect so I create different lists
  • 00:04:39
    so an a tier list a b tier a c tier and
  • 00:04:41
    we know that our efforts need to mainly
  • 00:04:43
    be focused on the a tier but then the C
  • 00:04:45
    tier could be automated a little bit
  • 00:04:46
    more so we can create those lists so we
  • 00:04:49
    can then reach out to them and in a
  • 00:04:50
    second I'm going to show you exactly how
  • 00:04:52
    you automate the reach out and all the
  • 00:04:53
    scripts that you need to do it's going
  • 00:04:55
    to save you a whole host of time so
  • 00:04:57
    that's leads but we also have access to
  • 00:04:59
    account which is the companies but why
  • 00:05:01
    would we want to search based on the
  • 00:05:03
    company when we can search on the
  • 00:05:05
    individual well the reason is there are
  • 00:05:07
    additional search functionality within
  • 00:05:09
    the account section which we don't have
  • 00:05:11
    in the lead section the main one that
  • 00:05:13
    comes to my mind is the Technologies
  • 00:05:15
    used so let's say that I'm a web
  • 00:05:17
    developer and I can only work with
  • 00:05:19
    companies who use WordPress I can
  • 00:05:22
    specify that within the account search
  • 00:05:24
    feature over here but I can't within the
  • 00:05:27
    lead feature so I can increase the
  • 00:05:29
    quality
  • 00:05:30
    of the prospects that I'm reaching out
  • 00:05:31
    to just based on this here I can also
  • 00:05:35
    add in additional things like um the uh
  • 00:05:37
    growth rate of the company like I have
  • 00:05:39
    to work with a company that's growing at
  • 00:05:40
    least 5% a year otherwise our solution
  • 00:05:43
    just doesn't really work or that's a
  • 00:05:44
    sweet spot now again as I said before
  • 00:05:47
    there's a uh something you can do where
  • 00:05:48
    you use both of these two in Tandem and
  • 00:05:50
    I am going to walk you through that but
  • 00:05:51
    it's a bit more advanced so what I'm
  • 00:05:53
    going to do first is I'm going to walk
  • 00:05:55
    you through how we can take our list
  • 00:05:57
    that we've created of qualified
  • 00:05:58
    prospects and how we can reach out to
  • 00:06:00
    those people and start turning them into
  • 00:06:01
    paying clients so now that I've cated a
  • 00:06:03
    little list of people who are qualified
  • 00:06:05
    I want to reach out to those people but
  • 00:06:06
    I want to make it as easy as possible so
  • 00:06:09
    what I'm going to do is I'm going to
  • 00:06:10
    navigate to the lead section at the top
  • 00:06:12
    here which gives me a list of all the
  • 00:06:13
    lists that I've created and you can see
  • 00:06:15
    we've done this several times because
  • 00:06:16
    the recording didn't work twice so um I
  • 00:06:19
    navigate to that list and then I press
  • 00:06:21
    view in Search and that displays the
  • 00:06:24
    list that I've created as a search over
  • 00:06:26
    here now the reason we've done this is
  • 00:06:28
    we can now use a piece of software
  • 00:06:30
    called drify drippy is a piece of
  • 00:06:32
    automation software there's loads of
  • 00:06:34
    these things all over the place I'm sure
  • 00:06:36
    there are ones that are just as good as
  • 00:06:37
    drify there might even be some that are
  • 00:06:39
    better there's definitely a lot that are
  • 00:06:40
    worse but out of all the ones we've used
  • 00:06:42
    I personally find this the easiest to
  • 00:06:44
    use so what I can do is I can create a
  • 00:06:46
    new campaign in drify and I can I'm
  • 00:06:49
    going to show you this in a second
  • 00:06:51
    spoilers where are we boom no here I can
  • 00:06:55
    take that search that I've done I copy
  • 00:06:57
    the URL at the top there and then I
  • 00:07:00
    press add leads give it a name so let's
  • 00:07:02
    say
  • 00:07:03
    Sasso and I simply paste the search into
  • 00:07:07
    drify all right and what that's going to
  • 00:07:09
    do is it's going to be able to rip that
  • 00:07:11
    directly from LinkedIn so now we have a
  • 00:07:13
    pot of people that we can reach out to
  • 00:07:15
    and we just need to create a sequence to
  • 00:07:17
    reach out to now drify has some
  • 00:07:18
    pre-built things but I'm going to use
  • 00:07:20
    one that I made earlier um just cuz I
  • 00:07:22
    found it's quite effective so what we're
  • 00:07:24
    going to do is we're first off going to
  • 00:07:26
    send an invite to people as I said
  • 00:07:28
    before we need to be a first deegree
  • 00:07:30
    connection with someone to be able to
  • 00:07:31
    speak to them so whilst we could send in
  • 00:07:34
    mail credits and do that thing with the
  • 00:07:35
    premium if we're doing it more manually
  • 00:07:37
    we want to automate a whole host of this
  • 00:07:38
    so we send a connection request now if
  • 00:07:40
    they don't accept the the connection
  • 00:07:42
    request we want to prompt them and
  • 00:07:43
    remind them that we're there so after 5
  • 00:07:46
    days we'll just follow their profile to
  • 00:07:47
    just give us a little prompt then after
  • 00:07:49
    another 5 days we'll view their profile
  • 00:07:51
    then after another 20 days we'll like
  • 00:07:53
    one of their posts and then if they
  • 00:07:54
    still haven't um connected with us we'll
  • 00:07:57
    end the sequence and we'll also spef ify
  • 00:08:00
    that we'll withdraw the connection
  • 00:08:01
    request you can only send a limited
  • 00:08:04
    amount of connection requests on
  • 00:08:05
    LinkedIn so what we want to do is anyone
  • 00:08:07
    who's not going to connect with us which
  • 00:08:09
    is absolutely fine we want to withdraw
  • 00:08:10
    the request to open up bandwidth so we
  • 00:08:12
    can send additional connection requests
  • 00:08:14
    to other people now let's say that they
  • 00:08:17
    did accept what we're going to do is
  • 00:08:18
    we're going to wait 1 hour and then
  • 00:08:20
    we're going to endorse some skills just
  • 00:08:21
    that we're interacting with them before
  • 00:08:23
    we even message them then we're going to
  • 00:08:25
    wait another hour and we're going to
  • 00:08:26
    send them a message now I'm going to
  • 00:08:27
    send you the exact type of message that
  • 00:08:29
    you're going to send us someone but
  • 00:08:31
    here's a bit of a principle behind how
  • 00:08:33
    we should message most people get
  • 00:08:35
    spammed with messages endlessly um
  • 00:08:38
    they're in a situation whereby they've
  • 00:08:40
    been pitched on everything and as a
  • 00:08:42
    result they're kind of a bit Fed Up Now
  • 00:08:44
    if your solution is entirely blue ocean
  • 00:08:47
    like it's brand new no one else has done
  • 00:08:48
    this before and if you're pitching a
  • 00:08:50
    bunch of people who haven't been
  • 00:08:51
    relentlessly pitched for the Last 5
  • 00:08:53
    Years you can go straight in and say
  • 00:08:56
    Here's exactly what we do do you want to
  • 00:08:58
    have a call about it and they will
  • 00:09:00
    probably respond positively because
  • 00:09:02
    they're not fatigued by being pitched
  • 00:09:04
    and they haven't heard what it is you're
  • 00:09:05
    offering before however that's not the
  • 00:09:08
    case for most people for most people
  • 00:09:10
    you're pitching them with something
  • 00:09:12
    they've already been pitched on probably
  • 00:09:14
    30 times this week you're not that
  • 00:09:16
    different to them and your offer isn't
  • 00:09:18
    that unique I'll be honest so as a
  • 00:09:20
    result we have to approach this from a
  • 00:09:22
    completely different standpoint all
  • 00:09:23
    we're trying to do is start a
  • 00:09:24
    conversation with someone in a natural
  • 00:09:27
    human way so what we do is the first
  • 00:09:29
    message we send we're just going to
  • 00:09:31
    introduce oursel here's an example of
  • 00:09:33
    one of the campaigns we ran hey name
  • 00:09:35
    cheers for The Connect hope everything's
  • 00:09:36
    going well at company if you've got any
  • 00:09:38
    questions about and then you say what it
  • 00:09:40
    is you do with a little bit of proof or
  • 00:09:42
    sort of background so demand generation
  • 00:09:45
    we've managed over 2 million LinkedIn
  • 00:09:47
    ads which is true far over the questions
  • 00:09:50
    happy to help so we're not pitching them
  • 00:09:51
    anything we're just saying hello we have
  • 00:09:53
    some expertise if you think that's
  • 00:09:54
    helpful for your situation let us know
  • 00:09:57
    then we're going to wait 3 days some
  • 00:09:58
    people respond to and that's enough to
  • 00:10:00
    even book in a call but if they haven't
  • 00:10:03
    that's fine we wait 3 days and then we
  • 00:10:04
    use a lead magnet so we're not going in
  • 00:10:06
    immediately pushing a cool we're using a
  • 00:10:08
    lead magnet and a lead magnet should be
  • 00:10:11
    something of insane value that resolve
  • 00:10:13
    that resolves a very particular problem
  • 00:10:16
    related to obviously what it is you do
  • 00:10:17
    ideally one of the first steps to the
  • 00:10:20
    solution that you ultimately provide but
  • 00:10:22
    we want to resolve that problem in its
  • 00:10:23
    entirety with our lead magnet and it
  • 00:10:26
    needs to be something they would
  • 00:10:27
    actually genuinely pay for so if your
  • 00:10:28
    lead magnet magnet is just like a white
  • 00:10:30
    paper about something it's all it's very
  • 00:10:32
    mundane no one gives a crap no one's
  • 00:10:34
    going to want it but if it's something
  • 00:10:35
    of genuine value they would actually pay
  • 00:10:37
    for but you offer it to them for free it
  • 00:10:39
    will be well received so what we do is
  • 00:10:41
    we offer our lead magnet which is a
  • 00:10:43
    training around the top performing
  • 00:10:45
    funnels ads everything from LinkedIn and
  • 00:10:47
    Facebook ads so it gives them the
  • 00:10:49
    strategy saves them literally years of
  • 00:10:51
    having to figure it all out themselves
  • 00:10:53
    so we offer them that now if someone
  • 00:10:55
    responds to these messages we don't go
  • 00:10:57
    straight in for the kill and start
  • 00:10:58
    asking for a cool we just ask qualifying
  • 00:11:01
    questions so if someone responds saying
  • 00:11:03
    yeah I'm interested we might respond to
  • 00:11:04
    them and say okay cool what have you
  • 00:11:06
    been doing so far or what have you
  • 00:11:09
    wanted to do like have you been
  • 00:11:11
    struggling with certain things then we
  • 00:11:12
    ask if they actually want our help so
  • 00:11:14
    okay you've got the problem that's fine
  • 00:11:16
    are you looking for assistance with that
  • 00:11:19
    if they then say yes then we pitch them
  • 00:11:21
    the call and then we get them on the
  • 00:11:22
    call so far more human way your response
  • 00:11:24
    rates will be far higher and the
  • 00:11:26
    effectiveness of the whole thing will
  • 00:11:28
    again much greater now at the start I
  • 00:11:30
    mentioned some really Advanced tactics
  • 00:11:32
    are going to put you in the top 1% and
  • 00:11:34
    that's sort of the realm we're getting
  • 00:11:35
    into now these are things we've only
  • 00:11:36
    been using very very recently and it's
  • 00:11:39
    taken our existing processes and
  • 00:11:40
    genuinely taken processes that took
  • 00:11:42
    months and turn them into things that we
  • 00:11:44
    can do in minutes the savings is that
  • 00:11:47
    extreme so what we're going to do is
  • 00:11:50
    this is where we start using this
  • 00:11:51
    account feature in relation to the lead
  • 00:11:54
    feature at the same time I'm going to do
  • 00:11:55
    an account feature using using the
  • 00:11:57
    insanely effective filters we can use
  • 00:12:00
    only available to accounts then once
  • 00:12:03
    I've got my list I'm going to use a
  • 00:12:05
    piece of software called Phantom Buster
  • 00:12:08
    to enable me to rip company lists from
  • 00:12:12
    sales Navigator which we can use in
  • 00:12:14
    several ways I'll tell you in a minute
  • 00:12:15
    now within Phantom Buster I'm going to
  • 00:12:17
    use a phantom which is an automation
  • 00:12:19
    called sales Navigator search export and
  • 00:12:22
    I'm going to take the URL at the very
  • 00:12:24
    top of the page of the search I've done
  • 00:12:27
    in relation to those accounts and I'm
  • 00:12:29
    going to post that just in here into
  • 00:12:32
    Phantom Buster uh I'm going to press
  • 00:12:34
    save I'm going to connect to in I'm
  • 00:12:37
    going to press save and then I'm going
  • 00:12:39
    to set this to about 2,000 and again I'm
  • 00:12:42
    going to press save and we only need to
  • 00:12:45
    run this once right but what I can do is
  • 00:12:47
    this will run through that sales
  • 00:12:49
    Navigator list and then it will export
  • 00:12:51
    all of the information so it'll export
  • 00:12:52
    all the company names and it'll export
  • 00:12:55
    all the LinkedIn uh company URLs that in
  • 00:12:57
    itself I'll be honest is quite powerful
  • 00:13:00
    but we can then use that in several
  • 00:13:02
    different ways so this is an example of
  • 00:13:04
    a ripped list of a load of companies
  • 00:13:06
    that we have in here now what I can do
  • 00:13:08
    is use this list to increase the
  • 00:13:10
    effectiveness of other features on
  • 00:13:12
    LinkedIn so this is a test ad account we
  • 00:13:14
    have within LinkedIn ads and I can
  • 00:13:17
    navigate to audiences underneath plan on
  • 00:13:19
    the right hand side here I can press
  • 00:13:21
    create audience matched Audience Company
  • 00:13:24
    list here next and then I can basically
  • 00:13:27
    upload that company list into LinkedIn
  • 00:13:30
    ads and by doing that I can make sure
  • 00:13:33
    that everyone we we run ads to is highly
  • 00:13:36
    qualified there is no ability within the
  • 00:13:39
    LinkedIn ads manager for me to specify
  • 00:13:42
    companies based on the Technologies used
  • 00:13:45
    so I can take that list upload it to the
  • 00:13:47
    ads manager and make sure that those
  • 00:13:50
    very highly qualified companies see my
  • 00:13:53
    ads you can also see where this starts
  • 00:13:55
    to tie in if I'm reaching out to people
  • 00:13:58
    manually using drify as an example and
  • 00:14:02
    I'm also running ads to those exact same
  • 00:14:05
    people using the ads manager then by the
  • 00:14:08
    time I've reached out to them they are
  • 00:14:10
    no longer a cold lead they are warmed up
  • 00:14:14
    to us they've already seen us they
  • 00:14:16
    should already understand our value
  • 00:14:17
    proposition if our advertising is good
  • 00:14:19
    and therefore the effectiveness of our
  • 00:14:21
    Outreach increases and the effectiveness
  • 00:14:24
    of our ads increases everything works
  • 00:14:26
    together and Rises together so that's
  • 00:14:29
    way that we can use Phantom Buster with
  • 00:14:31
    sales navigator to increase the
  • 00:14:32
    effectiveness of other features on
  • 00:14:34
    LinkedIn but there's even more we can do
  • 00:14:36
    with that list that we have ripped so
  • 00:14:38
    I've got that list but let's say I now
  • 00:14:41
    want to reach out to on sales Navigator
  • 00:14:44
    the CEOs of people who work at these
  • 00:14:46
    companies and I also want to reach out
  • 00:14:48
    to the CMOS of people at these companies
  • 00:14:50
    now I can't do that just based on the
  • 00:14:52
    lead search because it doesn't allow me
  • 00:14:55
    to and unfortunately we can't use drify
  • 00:14:58
    in relation to a list of accounts we
  • 00:14:59
    need a list of individuals so how do I
  • 00:15:02
    get around that well it took us a long
  • 00:15:04
    time to figure this out but I finally
  • 00:15:05
    did and I'm about to reveal it to you so
  • 00:15:07
    what we're going to do is we're going to
  • 00:15:09
    open up a phantom called LinkedIn
  • 00:15:11
    company employees export then what I'm
  • 00:15:15
    going to do is select a URL I'm going to
  • 00:15:17
    make the um URL or the the Google sheet
  • 00:15:21
    I have here public I'm going to copy the
  • 00:15:23
    URL up here and I'm going to paste it
  • 00:15:26
    into Phantom buster then I'm going to
  • 00:15:30
    press save connect to LinkedIn as we did
  • 00:15:34
    before save then when it gets to this
  • 00:15:37
    stage I'm going to press Advan settings
  • 00:15:39
    now what this is going to do is it's
  • 00:15:41
    going to look through the list of
  • 00:15:43
    companies and it's going to draw out job
  • 00:15:45
    titles I specified so let's say CEO or
  • 00:15:49
    founder
  • 00:15:52
    um or
  • 00:15:56
    co-founder Etc now what we used to do is
  • 00:15:59
    we used to do this manually so we'd have
  • 00:16:01
    our search and we click on it and we go
  • 00:16:03
    into the company details here really
  • 00:16:05
    complicated find the right people add
  • 00:16:07
    them to a separate list and it took us a
  • 00:16:09
    whole host of time but with this Phantom
  • 00:16:11
    what it will do is it will go through
  • 00:16:13
    that list and it will rip out all the
  • 00:16:15
    people you need to speak to out that
  • 00:16:16
    company and put it into its own separate
  • 00:16:18
    list that list can then itself be
  • 00:16:21
    uploaded into the um LinkedIn ads
  • 00:16:24
    manager um in as a contact list instead
  • 00:16:27
    of a company list we could also use that
  • 00:16:29
    with drify so it becomes insanely
  • 00:16:31
    effective also saves us a load of time
  • 00:16:34
    but we can use this two times so let's
  • 00:16:35
    say I have a list of those companies but
  • 00:16:37
    I want to reach out to CEOs and Founders
  • 00:16:39
    and then I also want to reach out to the
  • 00:16:40
    CMOS the messaging would be different so
  • 00:16:43
    I can set up two Phantoms one to Ripple
  • 00:16:45
    the company Founders and one to riple
  • 00:16:47
    the CMOS and then I just have two lists
  • 00:16:49
    allowing me to reach out to those people
  • 00:16:51
    so those are some really Advanced
  • 00:16:53
    Techniques as to how you can get the
  • 00:16:54
    most out of sales Navigator but at the
  • 00:16:56
    start of this video I promised you a
  • 00:16:59
    really quick and effective campaign that
  • 00:17:01
    was going to get you a new client from
  • 00:17:02
    LinkedIn sales Navigator within the next
  • 00:17:04
    week and that is exactly what I'm about
  • 00:17:06
    to run you through so what we're going
  • 00:17:08
    to do is we're going to navigate to the
  • 00:17:09
    lead filter section within sales
  • 00:17:11
    Navigator and then I'm going to go to
  • 00:17:14
    connections and search on first deegree
  • 00:17:16
    connections these are people who are
  • 00:17:17
    already in our Network they should be
  • 00:17:19
    relatively warmed up to us already and
  • 00:17:21
    the advantage of them being in our
  • 00:17:23
    network is we have no restriction over
  • 00:17:25
    sending them messages cuz they're
  • 00:17:26
    already connections I want you to know
  • 00:17:28
    noticed that we can only send a maximum
  • 00:17:30
    of about 150 messages if you have a
  • 00:17:32
    LinkedIn premium account which is what
  • 00:17:34
    you have but still that's way better
  • 00:17:36
    than what we' have we have to send the
  • 00:17:37
    connection requests so we're going to
  • 00:17:39
    search based on first degree connections
  • 00:17:41
    then we're going to add in some
  • 00:17:42
    additional filters based on who our
  • 00:17:45
    exact target audience is or who we want
  • 00:17:47
    to reach out to for this really quick
  • 00:17:49
    campaign so let's say I want them again
  • 00:17:52
    for the sake of ease I want them to be
  • 00:17:53
    CEOs and I need their company um size to
  • 00:17:57
    be between 11 and 50 okay now what we do
  • 00:18:01
    is we have a list of people in our
  • 00:18:02
    Network and as you can see it's not a
  • 00:18:04
    huge amount of people so what we're
  • 00:18:05
    going to do is we're going to manually
  • 00:18:07
    go through this list and we're going to
  • 00:18:09
    save them to a separate list so I'm
  • 00:18:13
    going to create a list and I'm going to
  • 00:18:14
    call it
  • 00:18:16
    reactivator right and then I don't know
  • 00:18:18
    uh
  • 00:18:19
    July create and save we're creating a
  • 00:18:22
    new list so the reason I'm doing this is
  • 00:18:25
    yeah we have a list of people in our
  • 00:18:26
    Network and they're qualified but we
  • 00:18:28
    need to them they're people in our
  • 00:18:29
    Network we don't want to be sending what
  • 00:18:31
    I'm about to walk through with you to
  • 00:18:34
    anyone who is already working with us or
  • 00:18:36
    to someone who just in congruently the
  • 00:18:39
    offer wouldn't make sense we're already
  • 00:18:40
    in discussions with them about something
  • 00:18:41
    else so we go through and we vet the
  • 00:18:43
    list and as a result of us doing that we
  • 00:18:45
    should end up with a lead list over here
  • 00:18:48
    of qualified people within our Network
  • 00:18:50
    we're then going to do the same thing we
  • 00:18:52
    did before view in search we're then
  • 00:18:54
    going to go to drify over here we're
  • 00:18:58
    going to exactly the same thing we did
  • 00:19:00
    before copy the URL paste the URL in
  • 00:19:03
    here name
  • 00:19:06
    it move through and then we're going to
  • 00:19:08
    build out a sequence now the premise of
  • 00:19:11
    this uh campaign here is it's really
  • 00:19:15
    straightforward uh it's three messages
  • 00:19:17
    and it's a limited time offer so the
  • 00:19:20
    offer lasts for 7 days trying to count 7
  • 00:19:24
    days and it's only available to a set
  • 00:19:26
    amount of people and what we're doing is
  • 00:19:28
    we're promoting that to people in our
  • 00:19:29
    audience the way you promote this this
  • 00:19:32
    by the way is sometimes called a Five
  • 00:19:34
    Guys campaign it's been around for years
  • 00:19:36
    but you'll send DMS to people in your
  • 00:19:38
    audience you can also post this on
  • 00:19:40
    LinkedIn at the same time so you can
  • 00:19:42
    post things in your feed saying I'm
  • 00:19:44
    looking for these people and then you
  • 00:19:46
    can DM them so you can do the two in
  • 00:19:48
    tandem or you can just send the DMS but
  • 00:19:50
    for the DMS we're going to send
  • 00:19:51
    something like hey name we can have an
  • 00:19:54
    icebreaker so you can work through this
  • 00:19:56
    manually without using dri ay R fire
  • 00:19:59
    just makes it easier and more automated
  • 00:20:01
    but if you have a small amount of people
  • 00:20:03
    it's better to do it manually cuz you
  • 00:20:04
    can add in ice breakers it makes them
  • 00:20:06
    more personal but what we're going to do
  • 00:20:08
    is if we've just posted in our feed
  • 00:20:09
    we'll say I've just posted this I want
  • 00:20:11
    to give you first dibs then we start
  • 00:20:13
    explaining the offer so between now and
  • 00:20:16
    and you say the end date and it should
  • 00:20:18
    be a week away so it starts on the
  • 00:20:20
    Monday ends on the following Monday I'm
  • 00:20:22
    looking for specific number so for
  • 00:20:24
    example five CEOs of companies between
  • 00:20:27
    11 and 50 or CEOs of companies looking
  • 00:20:30
    to get a new website with
  • 00:20:33
    WordPress to help speed up their website
  • 00:20:36
    performance within the next 7 days would
  • 00:20:38
    that possibly help you out so we're just
  • 00:20:40
    saying what it is we're looking for it's
  • 00:20:42
    a bit vague as to what it is we're
  • 00:20:43
    offering we're just saying here's what
  • 00:20:45
    we're looking for who we're looking for
  • 00:20:46
    here's what we're trying to do for them
  • 00:20:48
    if they respond to that fantastic we do
  • 00:20:50
    the same thing we did previously
  • 00:20:52
    qualifying questions if they don't we
  • 00:20:53
    send them another message with a case
  • 00:20:55
    study so in reference to my last message
  • 00:20:57
    we recently help help client achieve
  • 00:21:00
    outcome in time period which resulted in
  • 00:21:02
    them and then some sort of second
  • 00:21:04
    deegree benefit of the thing that we
  • 00:21:06
    helped them achieve I they managed to
  • 00:21:08
    save loads of time would a similar
  • 00:21:10
    result be useful for you if they respond
  • 00:21:12
    to that fantastic if not the last
  • 00:21:14
    message goes on the last day and it's
  • 00:21:16
    just a reminder final reminder this is
  • 00:21:18
    the last day we're basically using fear
  • 00:21:20
    of missing out scarcity and urgency in
  • 00:21:23
    this campaign to force people to take
  • 00:21:25
    some action we just again remind them of
  • 00:21:27
    the offer we're looking for this to get
  • 00:21:29
    this result where do you want
  • 00:21:30
    information this is a limited time thing
  • 00:21:32
    now if you're using sales Navigator in
  • 00:21:34
    the ways I've just walked through you're
  • 00:21:36
    already ahead of 99 other per of people
  • 00:21:39
    on the platform but you're still only
  • 00:21:41
    using about onethird of the full
  • 00:21:43
    potential of LinkedIn so as I mentioned
  • 00:21:46
    in this video you can use LinkedIn ads
  • 00:21:48
    in conjunction with sales navigator to
  • 00:21:50
    massively boost your performance but if
  • 00:21:52
    you don't know how to use LinkedIn ads
  • 00:21:54
    properly you might find that you waste a
  • 00:21:56
    load of time and a lot of money trying
  • 00:21:58
    to out all the Kinks thankfully for you
  • 00:22:01
    I've put together this video called The
  • 00:22:02
    Ultimate Guide to LinkedIn ads which
  • 00:22:04
    covers everything you need and will
  • 00:22:07
    ensure that you can get a predictable
  • 00:22:08
    and reliable stream of customers into
  • 00:22:11
    your business
タグ
  • LinkedIn
  • Sales Navigator
  • Lead Generation
  • Automation
  • Outreach
  • Drify
  • Phantom Buster
  • Lead Magnet
  • Campaign Strategy
  • Client Acquisition