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hello and welcome to cents business
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YouTube channel and today's lesson will
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cover motivating employees that's two
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point one I do CC business topic we'll
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talk about the importance of well
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motivated workforce why people work and
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what motivation means we will talk about
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the benefits of well motivated work
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force we'll talk about the concept of
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human needs we'll talk about key
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motivational theories and we will also
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talk about ways of motivating that
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financial and non-financial we will also
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I've also prepared present a have also
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prepared a task for you to do an
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activity for you to accomplish which
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will help you do better and exams why
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people work so why do people work people
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weren't to earn money and to fulfill
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their basic necessities and want to buy
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that car house clothes or holiday they
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want so this is why people work and to
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earn money so they can do what they want
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to do so that is one of the reason why
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people work so now what motivate what is
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motivation motivation is getting someone
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to do so getting someone to do what you
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want them to do that is something they
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want to do and take pride in
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so getting someone to work there based
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capacity and getting the best out of
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them is motivation motivation is the
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reason why employees want to work hard
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and work effectively for the business in
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its keep in mind that money is always
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the main motivator all the factors that
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may motivate a person to choose to do a
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particular job may
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include social needs esteem needs to
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feel important worthwhile job
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certification to enjoy work good work
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job security knowing that your job is
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safe and secure and that you'll get the
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pay for the job that you have done so
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what are the benefits of well motivated
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workforce when workers are well
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motivated they become highly productive
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so they become highly productive and
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effective in their work and increase the
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firm's efficiency and output leading to
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a higher profit when workers are
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motivated they work - they obey
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stability and enjoy their work
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environment they get the job done so
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that is the important part
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for example in service sector if an
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employee by the way this is an example
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this is an example of unmotivated or
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demotivated employee in the service
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sector if the employees unhappy at work
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he might act lazy and rude to the
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customer leading to low customer
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satisfaction more complaints in
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ultimately bad reputation and low profit
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so it is very important that we have
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motivated staff so benefits of well
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motivated workforce is that when staff
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are motivated in our organization there
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is high possibility of reduced
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absenteeism so people enjoy coming to
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work and they do not try to avoid it
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lost after another so people don't come
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in and go they actually stay with the
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company and they they feel motivated
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because at the end of the day nobody
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wants to work where they are bored and
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there's no pride in the job they do and
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the money is not so great so the
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turnover is extremely high in these
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companies
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so beta labor tava so motivational
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theories and their theories we'll talk
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about three of them in this lesson so
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it's one tailor to mass law and three
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harrisburg these are the three
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well-known motivation theorists so first
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of all we will talk about tailor sailor
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based his idea on assumption that
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workers were motivated by personal gains
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mainly money so increasing pay would
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increase productivity the amount of
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output produced he proposed that the
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piece rate system you need to keep that
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in mind that tailor introduced the piece
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rate system where workers get paid for
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the number of output they produce so in
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order to gain more money
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workers would produce more well there's
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one issue with this that we need to keep
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in mind this theory is not entirely true
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there are various other motivators in
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the modern workplace
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some even more important than money the
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piece rate system is not very practical
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in situation where output cannot be
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measured for example in service
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industries and where high output that
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doesn't guarantee high quality so our
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second theorist is Maslow I brought ever
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ahim Maslow he introduced the hierarchy
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of needs so he introduced this hierarchy
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which is called the hierarchy of needs
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which shows that employees are motivated
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by each level of the hierarchy going
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from bottom so from here to the top
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managers can identify their workers are
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where their workers are and then take
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the necessary action to advance them
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on to the next level so what Maslow
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suggests that
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as if we meet if as the employees here
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and we tell them that if they work
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harder they will get to this stage which
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is job security so for example you have
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agency worker so I will give you an
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example of my current job so when we
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have agents you work as they let you
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lick a wage high enough to meet their
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bills and they will have sometimes work
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sometimes no word but what we tell the
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agency worker is that if they work hard
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and if they keep coming for the period
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that we ask them to then we will give
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them a job so it brings them to here
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will give them a three month temporary
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contract and during that three months of
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contract day if they work the colleagues
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support them they find friends there
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they feel belonging to the team and they
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become in this category and they slowly
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become motivated and then after there
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are three months period they go into
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self esteem needs being recognized after
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the three months they've giving them
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another recognition and motivating them
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by giving them a full contract because
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they have done a good job in the last
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three month probationary period and then
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after that being promoted into a
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supervisor or into specialized role
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which is self actualization so do you
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see it starts from the bottom going all
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the way oh and you continue to motivate
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the staff and you could use this
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hierarchy to continue with different
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purposes and continue to improve
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employees motivation there's one
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limitation to his mass loss theory which
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is that destory is that it doesn't apply
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to every worker for example some
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employees social needs are very
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important but they would be motivated
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by recognition in appreciation for their
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work from a senior staff so if I go back
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to this theory so some people will not
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be satisfied by job security but they
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will be satisfied for getting support
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from workers and the colleagues and or a
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senior support member so there's some
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issues with that there our final
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theorist is her Berg Harrisburg he
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introduced a two-factor two-factor
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theory that states people said that
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states that people have two sets of
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needs one basic needs called hygiene
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factor and other needs that allow the
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human being to grow psychologically
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called the motivator so he introduced a
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two-factor theory called hygiene factor
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and motivating factors so this is the
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his motivating factors and this is his
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hygiene factor according to Herzberg the
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hygiene factor needs to be satisfied if
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not they will act as d-- motivators to
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the worker so what he says as these
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hygiene factors need to be satisfied or
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if not then the worker automatically
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becomes demotivated
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however the hygiene again this factors
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don't act as motivator so they don't act
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as motivators as they are affect quickly
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fade wears away so its effect quickly
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wears off so these will not really act
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as motivators motivators will truly
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motivate workers to work more
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effectively so what he suggests is that
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these motivators will truly motivate
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workers not the hygiene factors so we
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need to focus on that if you want to
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motivate our staff to the
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maximum level so now we talk about the
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motivating factors so there's a number
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of financial and non-financial
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motivational factors so we'll talk about
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the non-financial in a later slide
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so wages are a motivation of motivating
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financial motivators it can be into two
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different it can be calculated in two
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ways so we can pay our workers and
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timely or peace rate the time rate is
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based on the number of hours a person
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worked so there's no guarantee that a
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work was sincerely so the work will so
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the worker was in will work sincerely to
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produce more output they my simple waste
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time on very few output since their pay
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is based on how how long they work the
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product the predict fruit dog did an
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unproductive worker will get paid the
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same amount of money which can be
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motivate some employees peace rate on
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other hand is based on the number of
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outputs produced this doesn't ensure the
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quality of output produced is high so in
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my demotivate efficient worker so
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workers that work really hard and
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produced high quality products might be
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too motivated by workers that don't
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really care about the quality you just
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produced too many rubbish products so
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celery is a novel motivating factor in
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its paid monthly or annually Commission
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is another motivational financial
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motivator it's paid to salespeople and
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it's based on percentage the
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disadvantage to this is that if there's
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no sell being made it means no money at
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all they will not get any money for that
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period of time they have worked because
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they have not made any sales and it can
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be very stressful so again this is some
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more motivational motivating factors
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financially so bonus bonus is an
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additional amount of money paid to the
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workers what they are good for high
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productivity performance related base of
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paid based on performance or looking at
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the KPIs to measure performance and pay
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is giving based on this so profit
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sharing some companies do a scheme where
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a proportion of the company's profit is
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distributed to workers and workers will
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be motivated to work better so that
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higher profit is made so they can have a
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share of it and shared ownership so some
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companies or firms will give shares to
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their employees so that they can become
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part owners of the company
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this will increase employees loyalty to
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the company as they feel a sense of
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belonging knowing that they own part of
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the company tend to put more effort into
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work resulting in motivating staff and
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increase profit so if you know that you
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own part of the company and you know
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that the more the company makes the more
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your money you will get and the more
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shares you will get you are very likely
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to invest more time and work a little
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bit hard so now we talk about their
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known financial motivators so that can
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be company car free health care
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children's education paid for free
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accommodation free holidays trips
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discount on firms products so these are
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some non-financial motivators which will
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help motivate employees question time
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can how can companies ensure workers are
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satisfied with their job other than the
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motivators mentioned earlier I'll give
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you five seconds you can pause this
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video if you like and
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rather write your answer in the comment
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below so I can see it and mark it for
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you I'll give you five seconds okay
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times up gentle ladies and gentlemen so
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let's see what other more let's see what
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all the motivators are they're so
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motivating factors so these are again
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non-financial motivating motivating
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factors so job satisfaction could be
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promoting opportunities team involvement
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relationship with suppliers level of
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responsibility chances for training the
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working hours status of the job
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responsibilities recognition in such
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dication
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can also be motivated some people so job
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rotation so some involve the workers
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swapping around jobs and doing each
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other doing in doing each specific task
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for only a limited time and then
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changing around so some people will get
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motivated if they into a job swap for
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alloc for a limited time job enlargement
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is where extra tasks of similar level
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level of work are added to the workers
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job description so some people like to
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multitask and have more on their disk
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and they feel more motivated so that can
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be a motivator for some people job in
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Richmond involves adding tasks that
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require more skills and responsibility
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to do a job so they're learning new
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skills and mores on gaining new getting
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new responsibilities one motivate some
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people team working a group of workers
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giving responsibility for a particular
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process product or development this can
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motivate some people because not
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everybody likes to work alone and some
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people feel motivated working in that
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team so some workers will find these
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factors motivating and finally it is
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time for another activity what I want
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you to do is answer these three
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questions for me and comment them in the
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section below so I can mark it for you
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so can you recommend and justify
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appropriate method of motivation for
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your class what motivation what
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motivates them and why can you relate
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your suggestion to motivation theories
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we talked about so this is what I want
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you to do before next watching the next
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video
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thank you thank you very much for
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joining my lesson and take care for now
