The True Cost: Who Pays the Real Price for YOUR Clothes | Investigative Documentary

00:50:55
https://www.youtube.com/watch?v=5-0zHqYGnlo

概要

TLDRThe video explores the intricate relationships between the global fashion industry, economic greed, and environmental impact. It highlights the human cost involved in producing affordable clothing, particularly focusing on cases in Bangladesh like the Rana Plaza disaster. The film criticizes the modern fast fashion model that contributes to constant consumption, immense environmental degradation, and unethical labor practices. Through interviews with industry experts and activists, it advocates for a more sustainable and fair approach to fashion, urging consumers to make conscious choices while critiquing capitalism’s relentless pursuit of profit at the expense of workers’ rights and environmental health. It calls for a systemic change and a revolution in fashion ethics and consumption habits.

収穫

  • 👗 The fashion industry is deeply interconnected globally.
  • 🛍 Fast fashion promotes overconsumption with 52 'micro-seasons' a year.
  • 📉 Outsourcing reduced U.S. clothing production from 95% to 3%.
  • 💸 Economic arguments justify sweatshops despite poor conditions.
  • 🏢 The Rana Plaza disaster exposed systemic safety negligence.
  • ♻️ Americans generate 82 pounds of textile waste per year.
  • ✊ Fair trade brands like People Tree aim for ethical production.
  • 🏭 Unsafe working conditions persist due to cost pressures.
  • 🤝 Systemic capitalism is critiqued for prioritizing profit.
  • 🌱 Call for consumers to adopt ethical clothing choices.

タイムライン

  • 00:00:00 - 00:05:00

    The film explores the story behind the clothes we wear, focusing on the global impact of the fashion industry. The filmmaker, originally unfamiliar with fashion, shares insights gained from exploring the environmental and social repercussions of the clothing industry, emphasizing their hope for viewers to reconsider their own perspectives.

  • 00:05:00 - 00:10:00

    Lucy Siegle, a journalist from the UK, discusses her interest in the social and environmental aspects of the fashion industry. She highlights how clothing serves as personal communication and expresses concern over the shift from traditional fashion seasons towards fast fashion, dominated by large businesses prioritizing profit.

  • 00:10:00 - 00:15:00

    The history of American clothing production is discussed, noting a dramatic shift from 95% domestic production in the 1960s to only 3% today. This shift has resulted in the rise of fast fashion, significantly impacting both consumer behavior and the economics of clothing manufacturing.

  • 00:15:00 - 00:20:00

    The introduction of fast fashion has altered consumer habits, leading to more clothing items being bought and disposed of at unprecedented rates. Retailers like H&M and Joe Fresh epitomize this trend, offering rapidly changing collections at low prices, altering the traditional fashion calendar.

  • 00:20:00 - 00:25:00

    The global outsourcing of fashion production often involves poor working conditions and low wages, exemplified by the competitive nature of garment manufacturing. Factories have to continually lower prices to compete, leading to unsafe practices and focusing on profit over worker safety and standards.

  • 00:25:00 - 00:30:00

    The Rana Plaza disaster in Bangladesh is highlighted as a critical moment exposing the dire conditions in garment factories. Despite workers' warnings about the building's safety, they were still forced to work, leading to massive loss of life and sparking global outrage and discussions about industry ethics.

  • 00:30:00 - 00:35:00

    The narrative frequently justifies low wages and poor working conditions, arguing that factories provide essential jobs in developing countries. Some defend sweatshops as beneficial for economic development despite their ethical implications, creating a tension between economic benefits and human rights.

  • 00:35:00 - 00:40:00

    Fair trade fashion emerges as an alternative, focusing on ethical production and fair wages. Brands like People Tree engage with local artisans to ensure social development and environmental protection, promoting a model that values fair treatment of workers throughout the supply chain.

  • 00:40:00 - 00:45:00

    The social and environmental impact of fashion is enormous, contributing significantly to waste and pollution. The film highlights the consequences of a throwaway culture driven by cheap clothing, illustrating the unsustainable nature of current consumption practices in the fashion industry.

  • 00:45:00 - 00:50:55

    The film calls for systemic change in the fashion industry, critiquing capitalism's role in perpetuating poor labor conditions and environmental degradation. It advocates for a shift in consumer mindset towards ethical fashion, urging collective action to address the industry's impact on people and the planet.

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ビデオQ&A

  • What are the main themes of the video?

    The video covers topics such as the environmental and social impacts of the fashion industry, globalization, fast fashion, and the conditions faced by workers in developing countries.

  • What historical context is provided regarding clothing production?

    The video mentions that as recently as the 1960s, most clothing was made in the U.S., with 95% of clothing being produced domestically compared to only 3% today, as production has been outsourced.

  • What significant event does the video highlight in relation to the fashion industry?

    The video discusses the Rana Plaza disaster in Bangladesh, which was a catastrophic building collapse that killed over 1,000 garment workers due to neglected safety measures.

  • How has fast fashion impacted the frequency of clothing production?

    Fast fashion has resulted in about 52 seasons per year, compared to the traditional two seasons, leading to constant demand for new products.

  • What is the economic argument discussed regarding sweatshops?

    The video presents the argument that sweatshops, despite their poor conditions, help raise living standards by creating jobs in developing countries.

  • Who is Safia Minney and what is her role?

    Safia Minney is the founder of People Tree, a fair trade fashion brand that emphasizes ethical production and the social and environmental well-being of workers.

  • What are the consequences of textile waste mentioned in the video?

    The video highlights that Americans throw away 82 pounds of textile waste per person each year, contributing significantly to landfill mass as most of this waste is non-biodegradable.

  • What systemic issues within capitalism are addressed?

    The video critiques capitalism, suggesting it prioritizes profit over human rights and environmental sustainability, and calls for systemic change.

  • How does the video suggest consumers can impact the fashion industry?

    It suggests consumers become activists by asking questions about the origins of their clothing and demanding more ethical practices from brands.

  • What vision does the video suggest for the future of fashion?

    The video envisions a shift towards more ethical production and capitalism, emphasizing human creativity and environmental stewardship.

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  • 00:00:48
    [Music]
  • 00:00:55
    this is a story about
  • 00:00:57
    clothing it's about the clothes we wear
  • 00:01:00
    the people who make these clothes and
  • 00:01:02
    the impact that it's having on our
  • 00:01:05
    [Music]
  • 00:01:07
    world it's a story about greed and fear
  • 00:01:11
    power and
  • 00:01:12
    poverty it's complex as it extends all
  • 00:01:15
    the way around the world but it's also
  • 00:01:18
    simple revealing just how connected we
  • 00:01:20
    are to the many hearts and hands behind
  • 00:01:23
    our
  • 00:01:28
    clothes I came into the story with no
  • 00:01:30
    background and fashion at all beginning
  • 00:01:33
    with nothing more than a few simple
  • 00:01:35
    questions what I've discovered has
  • 00:01:37
    forever change the way I think about the
  • 00:01:39
    things I wear and my hope is that it
  • 00:01:43
    might just do the same for
  • 00:01:48
    [Music]
  • 00:01:57
    you maybe just start and and say your
  • 00:02:00
    name and talk about how this kind of
  • 00:02:03
    began my name is Lucy seagull I am a
  • 00:02:05
    journalist and broadcaster based in the
  • 00:02:07
    UK and I have been obsessed consumed
  • 00:02:12
    with the environmental and social
  • 00:02:14
    impacts of the fashion industry for
  • 00:02:17
    about a
  • 00:02:18
    decade well I love everything about
  • 00:02:20
    clothes you know I love I love the
  • 00:02:23
    Poetry I love the fabric I love the
  • 00:02:25
    colors I love the textures I love the
  • 00:02:27
    way that they make you feel you know
  • 00:02:29
    they are
  • 00:02:30
    our chosen skin well I had the classic
  • 00:02:35
    massive closet clothes everywhere bags
  • 00:02:39
    constantly coming into my house you know
  • 00:02:41
    every day every other day with some
  • 00:02:43
    other item in and never had anything to
  • 00:02:45
    wear I could never put together a
  • 00:02:47
    coherent
  • 00:02:51
    outfit we communicate who we are to a
  • 00:02:53
    certain extent through clothing and this
  • 00:02:55
    is this is again throughout history you
  • 00:02:58
    know you have the trends at C you know
  • 00:03:00
    again Mar Antoinette making these huge
  • 00:03:03
    hats it's always been it's our personal
  • 00:03:05
    Communication in many ways that's what
  • 00:03:07
    interests me that it is fundamentally a
  • 00:03:10
    part of what um we wish to communicate
  • 00:03:14
    about
  • 00:03:20
    ourselves and we used to have a system a
  • 00:03:23
    fashion system where people would go to
  • 00:03:25
    the uh shows so they would do spring
  • 00:03:27
    summer awesome winter and those kind of
  • 00:03:29
    r like clockwork for very many years
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    okay rip that up throw it out the window
  • 00:03:34
    that has absolutely nothing to do with
  • 00:03:36
    the fashion industry today it has been
  • 00:03:39
    reinvented the shift is moving
  • 00:03:43
    ruthlessly um
  • 00:03:45
    towards a way of producing which only
  • 00:03:50
    really looks after big business
  • 00:03:55
    interest growing up I never gave much
  • 00:03:58
    thought to anything other than the price
  • 00:03:59
    price of the clothes that I bought
  • 00:04:01
    usually making choices based on the
  • 00:04:03
    style or a good
  • 00:04:04
    deal looking back I learned that for a
  • 00:04:06
    long time most of our clothing was
  • 00:04:08
    actually made right here in
  • 00:04:10
    America as recently as the 1960s we were
  • 00:04:12
    still making 95% of our clothes today we
  • 00:04:16
    only make about 3% and the other 97% is
  • 00:04:19
    outsourced to developing countries
  • 00:04:21
    around the
  • 00:04:27
    world I've been in the business for over
  • 00:04:29
    9 years now in terms of scale we got
  • 00:04:31
    about 25,000 people just on garment
  • 00:04:34
    manufacturing side we produce one in six
  • 00:04:36
    dresses sold in the
  • 00:04:40
    US if you actually go to the store and
  • 00:04:42
    you Benchmark the price of a a garment
  • 00:04:45
    over the last 20 years you will find
  • 00:04:48
    that it's actually a deflationary
  • 00:04:49
    product I the price has gone down over
  • 00:04:51
    time now has our cost gone down
  • 00:04:53
    absolutely not okay the cost has gone
  • 00:04:56
    up the more production we've outsourced
  • 00:04:59
    the cheaper prices have become on the
  • 00:05:00
    clothing we buy making way for a whole
  • 00:05:03
    new model known as fast fashion almost
  • 00:05:06
    overnight transforming the way clothing
  • 00:05:08
    is bought and sold the newest H&M store
  • 00:05:12
    on Fifth Avenue in Manhattan is the
  • 00:05:14
    company's largest ever and just one of
  • 00:05:16
    many new stores it's planning around the
  • 00:05:17
    country it's all part of a High Street
  • 00:05:20
    Revolution fast fashion instead of two
  • 00:05:22
    seasons a year we practically have 52
  • 00:05:25
    Seasons a year so we have something new
  • 00:05:27
    coming in every week and fast f has
  • 00:05:30
    created this so that it can essentially
  • 00:05:32
    shift more
  • 00:05:34
    [Music]
  • 00:05:42
    product we
  • 00:05:44
    love you can get this Fringe metallic
  • 00:05:46
    skirt for $39 at Joe Fresh a brand new
  • 00:05:49
    store in town with price tags that might
  • 00:05:51
    look a little bit more appealing to
  • 00:05:53
    budget conscious Shoppers American
  • 00:05:55
    consumers they really have grasped the
  • 00:05:57
    fashion part of H&M and we know from
  • 00:05:59
    before that American zo is are very
  • 00:06:01
    value oriented if you match these two
  • 00:06:03
    together with fashion and value then you
  • 00:06:05
    have a recipe one Japanese clothing
  • 00:06:08
    retailer it's making a Fast and Furious
  • 00:06:10
    march here in the US the price has
  • 00:06:13
    dropped the way of making that product
  • 00:06:16
    has completely completely changed and
  • 00:06:18
    you have to ask yourself at some point
  • 00:06:20
    where does it end the global Marketplace
  • 00:06:23
    is some place where we export work to
  • 00:06:26
    have happen in whatever conditions we
  • 00:06:28
    want and products come back to me cheap
  • 00:06:31
    enough to throw away without thinking
  • 00:06:33
    about
  • 00:06:35
    it well globalized production basically
  • 00:06:38
    means that all of the making of goods
  • 00:06:41
    has been outsourced to lowcost economies
  • 00:06:44
    particularly where wages are very low
  • 00:06:46
    and kept low and what that means is that
  • 00:06:49
    those at the top of the value chain they
  • 00:06:52
    get to choose where the products are
  • 00:06:54
    being made and they get to switch if for
  • 00:06:56
    example one Factory says we can't make
  • 00:06:59
    it get that cheap anymore the brand will
  • 00:07:01
    say well we're not going to come to you
  • 00:07:02
    anymore we're going to switch to another
  • 00:07:04
    place which is
  • 00:07:13
    cheaper in the west they're using
  • 00:07:16
    everyday low price so every day they're
  • 00:07:19
    hampering me and I'm hampering my
  • 00:07:21
    workers this is how it is they're
  • 00:07:23
    competing the stores are competing in
  • 00:07:25
    there when the stores are coming to us
  • 00:07:26
    for order and negotiating they're
  • 00:07:28
    telling look that particular store is
  • 00:07:31
    selling this shirt with like $5 so I
  • 00:07:34
    needed to sell it in the $4 so you
  • 00:07:37
    better squeeze your price so we are
  • 00:07:38
    squeezing then other store is coming and
  • 00:07:40
    selling hey they're selling it the $4 so
  • 00:07:43
    the Target price is three if you can
  • 00:07:45
    meet the three you are getting business
  • 00:07:46
    otherwise you are not getting because we
  • 00:07:49
    want that business so badly and we don't
  • 00:07:51
    have other options okay every time we
  • 00:07:54
    are trying to okay survive actually
  • 00:07:57
    ultimately something's going to give
  • 00:07:59
    either the price of the product has to
  • 00:08:01
    go up or manufacturers have to shut down
  • 00:08:05
    or cut Corners to make it work cutting
  • 00:08:08
    corners and disregarding safety measures
  • 00:08:10
    had become an accepted part of doing
  • 00:08:11
    business in this new model until an
  • 00:08:14
    early morning in April when an event
  • 00:08:16
    just outside of DACA Bangladesh brought
  • 00:08:18
    a hidden side of fashion to front page
  • 00:08:20
    news Well State media in Bangladesh say
  • 00:08:22
    an eight story building has collapsed
  • 00:08:25
    near the capital of Daka killing more
  • 00:08:27
    than 70 people
  • 00:08:29
    [Applause]
  • 00:08:33
    [Music]
  • 00:08:40
    rescue workers are racing Against Time
  • 00:08:42
    searching through the rubble trying to
  • 00:08:45
    find as many survivors as they can
  • 00:08:48
    hundreds are dead hundreds more might
  • 00:08:50
    still be buried alive after officials in
  • 00:08:52
    Bangladesh say Factory owners ignored
  • 00:08:54
    and ordered to evacuate some 400 dead
  • 00:08:58
    hundreds still believe to be missing
  • 00:09:00
    garment workers in Bangladesh paying the
  • 00:09:03
    price for cheap clothing a huge crowd
  • 00:09:05
    has gathered near the building side many
  • 00:09:07
    of them family members looking for loved
  • 00:09:10
    ones and they say they can still hear
  • 00:09:12
    people screaming from underneath the
  • 00:09:15
    rubble crying out for help many are
  • 00:09:18
    simply losing
  • 00:09:28
    hope
  • 00:09:54
    spech anybody who like me had written
  • 00:09:58
    about
  • 00:10:00
    problems in the supply chain
  • 00:10:02
    particularly for fast fashion and tried
  • 00:10:04
    to
  • 00:10:05
    articulate how the risk was being
  • 00:10:08
    carried by those who are most vulnerable
  • 00:10:12
    and the worst paid you try to articulate
  • 00:10:16
    that but you could never have envisaged
  • 00:10:18
    that there would be such a catastrophic
  • 00:10:20
    illustration of what you were trying to
  • 00:10:22
    say and R Plaza to me was like some
  • 00:10:26
    Horror
  • 00:10:27
    Story two weeks after the catastrophe
  • 00:10:30
    and the death toll now stands at a
  • 00:10:32
    staggering
  • 00:10:33
    931 making it the worst garment industry
  • 00:10:36
    disaster in history I think one of the
  • 00:10:39
    the the most profoundly impressing
  • 00:10:42
    things about the Runa Plaza disaster was
  • 00:10:45
    that news that the workers had already
  • 00:10:48
    pointed out to the management the cracks
  • 00:10:51
    in the building they they'd already
  • 00:10:53
    pointed out that the building was
  • 00:10:55
    structurally unsafe and yet they'd been
  • 00:10:57
    forced back in many survivors are asking
  • 00:11:00
    how they could have been forced to
  • 00:11:02
    return to work when management already
  • 00:11:04
    was aware of the cracks in the building
  • 00:11:06
    and workers concerns on the very day of
  • 00:11:08
    the collapse a lot of clothes in
  • 00:11:10
    American stores are made in Bangladesh
  • 00:11:13
    by workers who earn about $2 a day last
  • 00:11:16
    month there a garment Factory collapsed
  • 00:11:19
    killing more than 1,000 and a few months
  • 00:11:22
    before that a factory fire killed more
  • 00:11:25
    than 100 and his bodies are still being
  • 00:11:28
    pulled out of the rubble another Factory
  • 00:11:30
    in Bangladesh caught fire early this
  • 00:11:32
    morning killing eight more people as
  • 00:11:35
    story after Story of clothing Factory
  • 00:11:37
    disasters kept filling the news it was
  • 00:11:39
    now the case that three of the four
  • 00:11:41
    worst tragedies in the history of
  • 00:11:43
    fashion had all happened in the last
  • 00:11:45
    year as the death toll Rose so did the
  • 00:11:48
    profits generated the year following the
  • 00:11:51
    disaster at Rona Plaza was the
  • 00:11:52
    industry's most profitable of all time
  • 00:11:55
    the global fashion industry is now in
  • 00:11:57
    almost $3 trillion annual industry
  • 00:12:00
    Bangladesh is now the second largest
  • 00:12:02
    apparel exporter after China how well
  • 00:12:06
    unlike some of its competitors
  • 00:12:08
    Bangladeshi manufacturing remains dirt
  • 00:12:10
    cheap and unions have limited power the
  • 00:12:14
    country cornered the absolute bottom of
  • 00:12:17
    the value chain those 1,000 poor girls
  • 00:12:22
    lost their life because everybody didn't
  • 00:12:26
    bother didn't give damn [ __ ] and they
  • 00:12:29
    just wanted the cheap price and a good
  • 00:12:31
    profit it shouldn't be like that
  • 00:12:33
    everybody should take the responsibility
  • 00:12:35
    for those
  • 00:12:40
    kids that's how it
  • 00:12:43
    is and it might coming coming more sorry
  • 00:12:46
    but uh yeah you know that it's not only
  • 00:12:49
    the Press pressure it's something
  • 00:12:51
    ignoring other people's life is it's
  • 00:12:54
    it's not it should it's not right it's
  • 00:12:57
    21st century it's a global world we are
  • 00:13:00
    living and we just ignore other people's
  • 00:13:02
    life how come this
  • 00:13:05
    enormous rapacious industry that is
  • 00:13:09
    generating so much profit for a handful
  • 00:13:11
    of
  • 00:13:12
    people why is it that it is unable to
  • 00:13:16
    support millions of its workers properly
  • 00:13:19
    why is it that it is not able to
  • 00:13:22
    guarantee their safety we're talking
  • 00:13:24
    about essential human rights why is it
  • 00:13:26
    unable to guarantee that whilst
  • 00:13:28
    generating these tremendous profits is
  • 00:13:31
    it because it doesn't work properly that
  • 00:13:33
    is my
  • 00:13:35
    question Lucy's question sounds like the
  • 00:13:38
    obvious one but instead of answering it
  • 00:13:40
    everywhere I looked I found people who
  • 00:13:42
    were constantly justifying the cost
  • 00:13:44
    because of the economic benefits being
  • 00:13:46
    generated so this low-wage manufacturing
  • 00:13:49
    or so-called sweat shops they're not
  • 00:13:51
    just the least bad option workers have
  • 00:13:53
    today they're part of the very process
  • 00:13:55
    that raises living standards and leads
  • 00:13:57
    to higher wages is in better working
  • 00:13:59
    conditions over time your proximate
  • 00:14:01
    causes of development are physical
  • 00:14:03
    capital technology and human capital or
  • 00:14:06
    skills of the workers when sweat shops
  • 00:14:08
    come to these countries they bring all
  • 00:14:10
    three of those to these workers and
  • 00:14:12
    start getting that process going is it
  • 00:14:14
    possible that sweat shops are actually
  • 00:14:17
    good yes horrible awful sweat shops the
  • 00:14:20
    word itself sweat shop it evokes
  • 00:14:22
    terrible images of poor people and
  • 00:14:24
    children suffering in third world
  • 00:14:26
    countries slaving away in awful
  • 00:14:28
    conditions make products for us selfish
  • 00:14:31
    Americans thank you what does it does it
  • 00:14:34
    bother me that people are working in a
  • 00:14:37
    factory making clothes
  • 00:14:39
    for Americans or for you know Europeans
  • 00:14:43
    or that they're that's how they're
  • 00:14:44
    spending their
  • 00:14:46
    lives is that what you're kind of asking
  • 00:14:48
    me um yeah sure um no I mean you know
  • 00:14:54
    they're doing a job uh there are a lot
  • 00:14:57
    worse things that they can be doing it
  • 00:14:59
    is live television and I will ask you
  • 00:15:01
    Define sweat shops yeah I think we have
  • 00:15:03
    to be very clear what we're talking
  • 00:15:04
    about from the outset so we're talking
  • 00:15:06
    about places with very poor working
  • 00:15:08
    conditions as us normal Americans would
  • 00:15:10
    experience it very low wages by our
  • 00:15:12
    standard maybe children working places
  • 00:15:14
    that might not obey local labor laws but
  • 00:15:16
    there's a key characteristics of the
  • 00:15:18
    type of ones I want to talk to you about
  • 00:15:19
    tonight Kennedy and that's that there
  • 00:15:21
    are places where people choose to work
  • 00:15:23
    admittedly from a bad set of other
  • 00:15:25
    options well I mean there's nothing
  • 00:15:27
    intrinsically dangerous with sewing
  • 00:15:29
    clothes so so we're kind of starting out
  • 00:15:32
    with you know with a a relatively safe
  • 00:15:35
    industry it's not like coal mining or
  • 00:15:37
    natural gas mining or you know a lot of
  • 00:15:39
    things that you can that are much more
  • 00:15:41
    dangerous so sweat shops jobs look like
  • 00:15:44
    horrible working conditions and wages to
  • 00:15:46
    anybody in the west who's wealthy enough
  • 00:15:48
    to own a TV and watch your video but we
  • 00:15:52
    have to keep in mind that the
  • 00:15:53
    Alternatives available for these workers
  • 00:15:55
    aren't our own Alternatives they're much
  • 00:15:57
    worse than our alternatives and they're
  • 00:15:59
    usually much worse than the factory job
  • 00:16:01
    that the worker has low wages unsafe
  • 00:16:05
    conditions and Factory disasters are all
  • 00:16:07
    excused because of the needed jobs they
  • 00:16:09
    create for people with no
  • 00:16:11
    Alternatives this story has become the
  • 00:16:13
    narrative used to explain the way the
  • 00:16:15
    fashion industry now operates all over
  • 00:16:18
    the world but there are those who
  • 00:16:20
    believe that there must be a better way
  • 00:16:22
    of making and selling clothing that does
  • 00:16:24
    generate economic growth but without
  • 00:16:26
    taking such an enormous toll so we don't
  • 00:16:29
    know yet um how long this embroidery is
  • 00:16:32
    taking do you think you could ask chantu
  • 00:16:34
    just just roughly how long that whole
  • 00:16:37
    panel is taking because I guess we'll
  • 00:16:39
    see it later on in the fob price
  • 00:16:40
    breakdown but it would be great to know
  • 00:16:42
    wouldn't it so I'm safia mini I'm
  • 00:16:44
    founder and CEO of people tree and uh
  • 00:16:48
    people tree is a fair trade fashion
  • 00:16:49
    brand that started over 20 years ago in
  • 00:16:52
    Japan you were worried that we had a bit
  • 00:16:54
    too much Navy what are you feeling now
  • 00:16:56
    cuz we did put more black into ss4 and
  • 00:16:58
    that has worked really really well with
  • 00:17:01
    um
  • 00:17:02
    A's um designer collaboration have we
  • 00:17:05
    got enough black Print in the collection
  • 00:17:08
    uh well we've lost that abstract dust
  • 00:17:11
    print this one here in the black but I
  • 00:17:14
    think this pink be really I think it's
  • 00:17:17
    one of those prints that everyone's a
  • 00:17:18
    bit nervous of but actually will do
  • 00:17:20
    well I think most fashion brands start
  • 00:17:24
    with a a concept of a collection or a
  • 00:17:26
    look um they don't tend to think uh you
  • 00:17:32
    know who is going to make the product
  • 00:17:33
    and um how can I ensure that producers
  • 00:17:37
    or or suppliers um are going to eat um
  • 00:17:41
    so what we what we're trying to do at
  • 00:17:42
    people TR is really start with uh the
  • 00:17:45
    skills that we have at each producer
  • 00:17:47
    group and then design The Collection up
  • 00:17:49
    whilst also looking at the Integrity of
  • 00:17:52
    the collection in its
  • 00:17:54
    aesthetic I worked originally with
  • 00:17:56
    freelance designers and uh went into
  • 00:17:59
    Bangladesh Zimbabwe India Nepal the
  • 00:18:02
    Philippines and bit by bit we put
  • 00:18:04
    together you know an amazing network of
  • 00:18:07
    like-minded fair trade organizations
  • 00:18:09
    that put women's development you the
  • 00:18:12
    workers Social Development and
  • 00:18:14
    environment absolutely Central to
  • 00:18:15
    everything they
  • 00:18:22
    do 1 2 3 happy world fair trade day
  • 00:18:43
    [Music]
  • 00:18:57
    y
  • 00:19:08
    [Music]
  • 00:19:26
    thank you very
  • 00:19:29
    [Music]
  • 00:19:34
    [Music]
  • 00:19:36
    [Applause]
  • 00:19:38
    really really
  • 00:19:39
    [Music]
  • 00:19:54
    great that's beautiful fair trade is a
  • 00:19:57
    citizens response to correcting the
  • 00:20:00
    social injustice in a international
  • 00:20:01
    trading system that is largely
  • 00:20:03
    dysfunctional where uh workers and
  • 00:20:06
    farmers are not paid um a living wage a
  • 00:20:10
    and where the environment is is not
  • 00:20:12
    considered at all to make the products
  • 00:20:14
    that we buy every
  • 00:20:27
    day
  • 00:20:45
    Shima is one of about 40 million garment
  • 00:20:47
    Factory workers in the world almost 4
  • 00:20:50
    million of these workers are here in
  • 00:20:51
    Bangladesh working in almost 5,000
  • 00:20:54
    factories making clothing for major
  • 00:20:56
    Western
  • 00:20:57
    brands
  • 00:20:59
    over 85% of these workers are women and
  • 00:21:02
    with a minimum wage of less than $3 a
  • 00:21:04
    day they are among the lowest paid
  • 00:21:06
    garment workers in the
  • 00:21:27
    world
  • 00:21:40
    May
  • 00:21:57
    NAD
  • 00:22:14
    the
  • 00:22:15
    workers must not have any kind of
  • 00:22:19
    distrust on their
  • 00:22:21
    owns if they
  • 00:22:23
    have there will not be any good working
  • 00:22:27
    atmosphere in the factory they must
  • 00:22:30
    respect our owner is paying us as per
  • 00:22:35
    rule if they do not have this kind of
  • 00:22:37
    confidence you won't get the
  • 00:22:56
    result
  • 00:23:16
    foreign
  • 00:23:26
    spe
  • 00:23:33
    for it's estimated that one in every six
  • 00:23:37
    people alive in the world today work in
  • 00:23:39
    some part of the global fashion industry
  • 00:23:41
    making it the most labor dependent
  • 00:23:43
    industry on Earth most of this work is
  • 00:23:46
    done by people like Shima who have no
  • 00:23:49
    voice in the larger supply chain today
  • 00:23:52
    we purchase over 80 billion pieces of
  • 00:23:54
    new clothing each year that's 400% more
  • 00:23:57
    than the amount we bought just two
  • 00:23:59
    decades ago the way we buy clothes has
  • 00:24:01
    changed so much so fast that few people
  • 00:24:04
    have actually stepped back to understand
  • 00:24:06
    the origin of this new model or the
  • 00:24:08
    consequence of such an unprecedented
  • 00:24:10
    increase in consumption there's
  • 00:24:13
    um an article in printer Inc uh which is
  • 00:24:16
    the leading advertising trade Journal of
  • 00:24:18
    of of its day uh by a very famous
  • 00:24:21
    copywriter named Ernest Elmo Caulkins a
  • 00:24:24
    grand old man of of uh the art of
  • 00:24:27
    writing advertising and copy was an
  • 00:24:29
    article called consumptionism
  • 00:24:31
    in that article he says there are there
  • 00:24:34
    are two kinds of products okay they're
  • 00:24:37
    the kind that you
  • 00:24:40
    use like washing machines cars and so on
  • 00:24:43
    things that you buy and use for a long
  • 00:24:47
    time and then there are the things that
  • 00:24:49
    you use up like chewing gum and
  • 00:24:52
    cigarettes other
  • 00:24:53
    perishables he said uh consumptionism is
  • 00:24:57
    all about about getting people to treat
  • 00:24:59
    the things they use as the things they
  • 00:25:02
    use up with their Innovative buy 1 get
  • 00:25:05
    three free pricing a suit from Joseph A
  • 00:25:08
    Bank is effectively cheaper than paper
  • 00:25:10
    towels and now they come in these easy
  • 00:25:12
    to ous
  • 00:25:14
    dispensers with four suits for the price
  • 00:25:17
    of a modest dinner I can feel good about
  • 00:25:20
    throwing them away when I'm
  • 00:25:24
    done you just have to look at landfill
  • 00:25:27
    and you can see in landfill that the
  • 00:25:29
    amount of clothes and textiles being
  • 00:25:31
    chucked away has been increasing
  • 00:25:33
    steadily over the last 10 years um as
  • 00:25:35
    the sort of dirty shadow of the fast
  • 00:25:37
    fashion
  • 00:25:41
    industry as we get sort of closer and
  • 00:25:44
    closer to species degradation to uh
  • 00:25:48
    trashing our last remaining pristine
  • 00:25:50
    Wilderness we seem held Ben on producing
  • 00:25:53
    more and more disposable stuff it makes
  • 00:25:55
    no sense fashion should never and can
  • 00:25:58
    never be thought of as a disposable
  • 00:26:01
    product I think after any big change in
  • 00:26:03
    any industry it takes a while to sort of
  • 00:26:06
    to feel and smell the dirt that comes
  • 00:26:08
    out of something um that is that is
  • 00:26:10
    polluting so I think now there is a
  • 00:26:13
    change because you can't deny that the
  • 00:26:18
    fast fashion industry is having a
  • 00:26:20
    massive impact in developing countries
  • 00:26:22
    the average American throws away 82 lbs
  • 00:26:25
    of textile waste each year adding up to
  • 00:26:28
    more than 11 million tons of textile
  • 00:26:30
    waste from the us alone most of this
  • 00:26:33
    waste is non-biodegradable meaning it
  • 00:26:36
    sits in landfills for 200 years or more
  • 00:26:38
    while releasing harmful gases into the
  • 00:26:40
    air the sheer amount of cheap clothing
  • 00:26:45
    even though people feel perhaps
  • 00:26:48
    somehow um that they're offsetting by
  • 00:26:50
    giving to charity you know the Journey
  • 00:26:53
    of a t-shirt donated to charity is
  • 00:26:55
    unpalatable in itself
  • 00:27:01
    I love the embroidery
  • 00:27:05
    shantu the embroider is really nice
  • 00:27:07
    don't you think we should have the
  • 00:27:08
    embroidery on both sides I think we
  • 00:27:10
    should definitely add the embroidery
  • 00:27:12
    here as well I think it looks a bit mean
  • 00:27:15
    to have it just on the front so let's
  • 00:27:16
    have it on the sides
  • 00:27:18
    too it won't add much cost it's not so
  • 00:27:22
    dense is
  • 00:27:26
    it
  • 00:27:28
    swallows is a fair trade fashioned
  • 00:27:31
    business but it's also a development
  • 00:27:33
    Society so it helps more than 3,000
  • 00:27:37
    people in this
  • 00:27:39
    Village I come here every four months um
  • 00:27:42
    we we call them production trips and um
  • 00:27:45
    and we're working with the producers
  • 00:27:46
    trying to find out you know what are the
  • 00:27:48
    barriers to making a great product and
  • 00:27:50
    to to getting it to the market and we're
  • 00:27:52
    also doing Fair tray capacity building
  • 00:27:55
    so looking at you know what what are the
  • 00:27:57
    obstacles to delivering more social
  • 00:27:59
    benefit or improving you know the
  • 00:28:01
    Environmental Protection in the in these
  • 00:28:03
    areas for me this this is about
  • 00:28:05
    partnering this is about finding
  • 00:28:07
    Creative Solutions together with them
  • 00:28:09
    with the team here um and really
  • 00:28:11
    listening to what their problems are and
  • 00:28:13
    finding a way that that works
  • 00:28:24
    together I want to invite um the best
  • 00:28:28
    employee here at swallows I want to
  • 00:28:31
    invite one women one female
  • 00:28:34
    representative from swallows to come to
  • 00:28:36
    London in Autumn or next spring and I
  • 00:28:41
    would like you to think who would be
  • 00:28:42
    that best
  • 00:28:44
    representative but I want you to know
  • 00:28:46
    who your customers are and I want you to
  • 00:28:48
    really understand the marketplace and
  • 00:28:50
    come back and tell all your
  • 00:28:53
    [Music]
  • 00:28:56
    friends
  • 00:29:15
    [Applause]
  • 00:29:26
    for
  • 00:29:43
    for
  • 00:29:45
    foreign speech
  • 00:29:56
    speee
  • 00:30:10
    for the same low wages that have made
  • 00:30:12
    places like Bangladesh so attractive for
  • 00:30:14
    Brands to do business have left millions
  • 00:30:16
    of workers here working incredibly long
  • 00:30:19
    hours unable to afford to keep their
  • 00:30:21
    children with them even in the city's
  • 00:30:23
    worst slums in order to give their
  • 00:30:25
    children an education and the chance of
  • 00:30:27
    a better future than life in the
  • 00:30:29
    factories many garment workers here like
  • 00:30:31
    Shima are leaving their children to be
  • 00:30:34
    raised by family or friends in villages
  • 00:30:36
    outside the city only getting to see
  • 00:30:38
    them once or twice a
  • 00:30:56
    year
  • 00:31:00
    [Music]
  • 00:31:22
    foree fore
  • 00:31:26
    spee for
  • 00:31:28
    speech
  • 00:31:30
    speech spee fore
  • 00:31:44
    fore speech
  • 00:31:56
    fore forign speech
  • 00:32:00
    foree spech forign speech
  • 00:32:12
    for
  • 00:32:14
    foreign
  • 00:32:17
    speech
  • 00:32:26
    fore
  • 00:32:32
    fore
  • 00:32:40
    for
  • 00:32:45
    spee
  • 00:32:56
    foree
  • 00:33:11
    foreign for spee
  • 00:33:20
    for
  • 00:33:22
    spee
  • 00:33:25
    speee foreign
  • 00:33:29
    speee
  • 00:33:45
    fore
  • 00:33:47
    spe
  • 00:33:55
    spee
  • 00:34:00
    operating within a system that only
  • 00:34:01
    measures profit companies have little
  • 00:34:04
    incentive to do anything other than to
  • 00:34:06
    make this quarter better than the last
  • 00:34:08
    no matter what damage is caused along
  • 00:34:10
    the way as corporations that make up the
  • 00:34:13
    global fashion industry Major Brands as
  • 00:34:15
    well as seed and chemical companies are
  • 00:34:17
    growing today to reach unprecedented
  • 00:34:19
    Global size and power this mandate for
  • 00:34:22
    profit at all cost is beginning to stand
  • 00:34:25
    in direct opposition to the Val values
  • 00:34:27
    that we
  • 00:34:28
    share Richard wolf is an economist who
  • 00:34:31
    after graduating from Harvard Stanford
  • 00:34:33
    and Yale became convinced that the real
  • 00:34:36
    problem is within this system itself so
  • 00:34:40
    America became a peculiar country you
  • 00:34:43
    could criticize the education system to
  • 00:34:44
    make the schools better you could
  • 00:34:46
    criticize the transportation system to
  • 00:34:48
    make that work better you could CR but
  • 00:34:50
    you couldn't criticize the economic
  • 00:34:52
    system that got a free pass you couldn't
  • 00:34:56
    criticize just you know and if you don't
  • 00:34:58
    criticize something for 50 years it rots
  • 00:35:01
    it goes to seed one of the ways a
  • 00:35:03
    healthy Society works is it subjects its
  • 00:35:06
    component systems to criticism so that
  • 00:35:09
    we can debate it and hopefully fix it or
  • 00:35:12
    improve it or do better capitalism
  • 00:35:14
    couldn't be questioned capitalism is the
  • 00:35:17
    reason the fashion industry looks as it
  • 00:35:19
    does today it's the reason why workers
  • 00:35:22
    in Bangladesh have paid so little
  • 00:35:24
    because if you're operating in a
  • 00:35:26
    capitalist system system the main thing
  • 00:35:28
    you have to do is create profit and you
  • 00:35:30
    have to create more profit than your
  • 00:35:33
    competitors and this is what drives
  • 00:35:35
    companies to push wages down and down
  • 00:35:38
    and down like they don't like companies
  • 00:35:41
    don't go like fashion retailers don't go
  • 00:35:44
    to places like Bangladesh for any other
  • 00:35:46
    reason except they can get the cheapest
  • 00:35:49
    labor possible that there's no um
  • 00:35:52
    Collective rights in Bangladesh there's
  • 00:35:53
    no Trade union rights there's a very
  • 00:35:55
    very low minimum w wage there's no like
  • 00:35:57
    maternity benefits there's no pensions
  • 00:36:00
    that is why the fashion industry is in
  • 00:36:02
    Bangladesh because it can reap the
  • 00:36:04
    biggest profits out of those people that
  • 00:36:06
    are that are making the clothes for them
  • 00:36:08
    before you can solve a problem you have
  • 00:36:09
    to admit you got one and before we're
  • 00:36:12
    going to fix an economic system that's
  • 00:36:14
    working this way and producing such
  • 00:36:16
    tensions and inequalities and strains on
  • 00:36:19
    our community we have to face the real
  • 00:36:22
    scope of the problem we have and that's
  • 00:36:25
    with the system as a whole whole and at
  • 00:36:28
    the very least we have to open up a
  • 00:36:29
    national debate about it and at the most
  • 00:36:32
    I think we have to think long and hard
  • 00:36:35
    about alternative systems that might
  • 00:36:37
    work better for the environment the
  • 00:36:39
    great threat is that Capital must
  • 00:36:41
    continue to expand infinitely in order
  • 00:36:44
    to survive it it can't have any limits
  • 00:36:47
    on its expansion and its growth the
  • 00:36:49
    natural world clearly does have limits
  • 00:36:52
    there are very defined limits to how
  • 00:36:54
    much the world can sustain in terms of
  • 00:36:56
    production uction in terms of trade in
  • 00:36:58
    terms of transport and distribution and
  • 00:37:01
    it's quite clear that we've already
  • 00:37:02
    overstepped a lot of those limits which
  • 00:37:04
    is why you're seeing such stress in the
  • 00:37:07
    natural world at the moment the system
  • 00:37:09
    we live in isn't one that most people
  • 00:37:11
    want to live in I think it's a system
  • 00:37:14
    that makes most people very unhappy and
  • 00:37:16
    I don't think people want to live on a
  • 00:37:17
    slowly dying planet or to be exploiting
  • 00:37:20
    um you know their neighbors so I think I
  • 00:37:23
    think we need huge systemic change if
  • 00:37:27
    you don't change this system you're
  • 00:37:29
    leaving intact the decision making of
  • 00:37:33
    these Enterprises which means a small
  • 00:37:36
    group of Executives and shareholders are
  • 00:37:38
    going to be working in the same system
  • 00:37:41
    subject to the same pattern of rewards
  • 00:37:43
    and punishments which will sooner or
  • 00:37:45
    later make them
  • 00:37:47
    reimpose there or elsewhere the very
  • 00:37:50
    conditions you're fighting against so
  • 00:37:52
    stop this stuff about improving their
  • 00:37:54
    conditions deal with as system or else
  • 00:37:57
    you're not serious our economic system
  • 00:38:00
    is one of consumer capitalism and that's
  • 00:38:04
    why the government needs to have
  • 00:38:07
    consumption at very high levels um and
  • 00:38:09
    why of course the corporations do and
  • 00:38:11
    why at some level most people then buy
  • 00:38:13
    into it you know I can't tell you the
  • 00:38:15
    number of people I talk to who say well
  • 00:38:18
    but if we became less materialistic our
  • 00:38:21
    economy would tank well they're right in
  • 00:38:24
    some level because our economy is based
  • 00:38:28
    on materialism it's based on these kinds
  • 00:38:32
    of values that's what it needs in order
  • 00:38:35
    to survive that's part of the fuel that
  • 00:38:37
    it
  • 00:38:38
    needs the problem is that comes at a
  • 00:38:40
    really high price black Fridays here can
  • 00:38:46
    we Black Friday shopping Mania is still
  • 00:38:49
    playing out tonight at malls Across
  • 00:38:51
    America in some places across this
  • 00:38:53
    country tonight it's as if someone
  • 00:38:54
    announced were in danger of running out
  • 00:38:56
    of stuff and those who need stuff had
  • 00:38:59
    better go out and buy it now cuz it's
  • 00:39:00
    going away forever Walmart doing more
  • 00:39:03
    than 10 million transactions in the
  • 00:39:05
    first 4 hours of the frenzy a record
  • 00:39:08
    15,000 people at Macy's in New York City
  • 00:39:11
    Shoppers hung tough Black Friday will be
  • 00:39:13
    the single largest day of the retail
  • 00:39:15
    year certainly in the case of Macy's
  • 00:39:17
    we'll do more business on this day uh
  • 00:39:20
    than on any other uh day of the year
  • 00:39:22
    Nation this orgy of Christmas shopping
  • 00:39:25
    proves Amer America is back we are once
  • 00:39:28
    again
  • 00:39:30
    yes oh
  • 00:39:32
    yes we are once again spending money we
  • 00:39:36
    don't have on things we don't need to
  • 00:39:38
    give to people we don't
  • 00:39:41
    like yeah USA USA USA
  • 00:39:50
    USA
  • 00:39:52
    DN oh my
  • 00:39:55
    God
  • 00:39:58
    I've kept my grip so
  • 00:40:02
    tight I won't let anyone get in my way I
  • 00:40:07
    want beautiful things golden rings
  • 00:40:12
    golden rings and I get what I
  • 00:40:17
    want I live just to give what I want and
  • 00:40:22
    I
  • 00:40:25
    want I want it
  • 00:40:31
    all
  • 00:40:34
    now I want
  • 00:40:40
    it now you CH
  • 00:40:43
    again how how to
  • 00:40:48
    get cuz
  • 00:40:50
    [Music]
  • 00:40:51
    I I
  • 00:40:55
    want
  • 00:41:25
    my
  • 00:41:40
    spee foreign
  • 00:41:42
    speech
  • 00:41:46
    speech
  • 00:41:55
    spee
  • 00:41:59
    for
  • 00:42:13
    foree
  • 00:42:22
    [Music]
  • 00:42:25
    spee
  • 00:42:29
    [Music]
  • 00:42:36
    speech
  • 00:42:43
    speee
  • 00:42:45
    speech
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    [Music]
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    fore foreign
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    speee
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    speeech
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    [Music]
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    fore
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    this is the beginning of a turning point
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    not just for you know a responsible way
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    of doing fashion but for a new way of
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    doing capitalism for a new way of doing
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    economics I'm I'm sure that we we will
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    see a significant change over the next
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    10 years um whether it's in time or not
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    there another
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    question if you know Martin Luther King
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    Jr at a speech in a Brooklyn church he
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    said that what what the America needed
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    was a revolution of values it needed to
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    stop treating people like things needed
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    to stop treating people in ways that
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    were just about profit but instead to
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    treat people in a real and human way my
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    God we can do better than this if if
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    what we want is to spread as I would
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    argue we do spread industry around the
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    world not concentrate it in one place
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    let it let the benefits be
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    shared globally then let's do that in an
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    orderly reasonable careful way we need
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    to recognize that capital is just money
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    money is a means and people should be
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    accountable for how it's used we need to
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    celebrate the creative power of human
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    beings and we need to talk of cre
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    creative work we must stop talking about
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    Labor we need to look at the land as not
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    a
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    commodity to be speculated on and traded
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    but as the very basis of our life as
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    Mother Earth if you change all consumers
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    into activists all consumers asking
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    ethical questions all consumers asking
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    quite simple questions about where their
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    cloth are from all consumers saying I'm
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    sorry it's not acceptable for someone to
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    die in the course of a working day we
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    can't just roll over and say yes have it
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    do what you like it's too important it's
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    too significant in industry it's has too
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    much impact and effect on millions of
  • 00:45:35
    people worldwide and common
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    resources will we continue to search for
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    happiness and the consumption of
  • 00:45:49
    things will we be satisfied with a
  • 00:45:51
    system that makes us feel rich while
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    leaving our world so desperately poor
  • 00:45:57
    will we continue to turn a blind eye to
  • 00:45:59
    the lives of those behind our clothes or
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    will this be a turning point a new
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    chapter in our story when together we
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    begin to make a real change as we
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    remember that everything we wear was
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    touched by human
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    hands in the midst of all the challenges
  • 00:46:15
    facing us today for all the problems
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    that feel bigger than us and beyond our
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    control maybe we could start here with
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    clothing
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    [Music]
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    [Music]
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    [Music]
タグ
  • fashion
  • fast fashion
  • sweatshops
  • Rana Plaza
  • capitalism
  • sustainability
  • consumerism
  • textile waste