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if you currently feel like you don't
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know what direction your business is
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going or you're simply just starting out
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and you want to make sure you have the
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best chance of success possible then
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this videography business plan is going
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to help you do exactly that now no doubt
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when i say the term business plan it
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bores you to death and almost sends you
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to sleep it certainly does with me but i
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found a way to make a hybrid business
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plan that's going to be fun and exciting
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and engaging and ultimately tick all of
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those boxes that you need to have in
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your business to give you a sense of
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direction to give you the targets and
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goals in order to make your business
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successful i've been asked to do this
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video a couple of times on this channel
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already so i just thought this was a
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great opportunity to sit down and go
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through with you exactly what's in the
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business plan and how you can use it to
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your advantage i certainly found that
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with my own business perspective studios
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when i started i often just felt like i
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couldn't get to that next level and it
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wasn't until i went and saw a business
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coach and a mentor who said that i
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needed to have a business plan that i
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really understood the power of it and
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how it managed to transform our business
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and enable us to move up those various
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levels within business ultimately making
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more money and getting more clients but
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don't get me wrong i was very very
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reluctant so the fact that you're
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watching this video and you're actively
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interested in growing your business then
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you're already a couple of steps ahead
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of me when i was starting out now before
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i share my screen with you if at any
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point throughout this video you find
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something that resonates with you or you
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think it's good value for money
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obviously you're paying nothing then hit
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the subscribe button join our community
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i've made it my mission to give as much
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valuable information for free as
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possible loads of other people would
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make you pay for this stuff so if you
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want to be a part of this community
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show your support press the subscribe
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button and why not leave a comment i try
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to reply to as many people as possible
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so let's jump straight into this so as
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you can see on my screen there's not
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much other than a blank bit of paper at
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this very moment in time so this is our
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hybrid business plan it's not as boring
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and it just gets straight to the point
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ticking those boxes and this is
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effectively how it breaks down
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now if i don't spell anything right
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don't worry about that i can't spell for
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but that just goes to show you
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don't need to be smart to make money so
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let's go into how it breaks down now
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first of all we're going to start off
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with the business plan
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side of things and we're going to be
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looking at your vision
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mission
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or goals okay
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okay and then we're going to move on to
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uh what you would want to then do is
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like your organizational chart so org
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chart um and that gives you an
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understanding of uh who's going to be
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working within your business
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next up we are then going to look at
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your targets
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and then finally moving on from that
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we're then going to be doing your daily
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to-do list so to do
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and once you've got these in
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order then it makes it a lot more easier
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because you can't start your to-do list
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without knowing what direction your
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business is going in otherwise you're
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just going to keep doing what you have
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been which ultimately probably isn't
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working as well as it should do
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so let's dive into this in a little bit
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more detail right here so first of all
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is the vision
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this is
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what is the end goal for your business
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what do you want that to look like well
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my end goal is a production company with
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50 people employed making 10 million a
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year or it might be i want a business so
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i can retire and it runs itself or i can
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sell my business or whatever it is write
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down what it is is your end goal at the
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very end of all of this and if you
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haven't thought that far ahead then just
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have a little think about how far you
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know you might want to push your
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business or you might want to grow it
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too don't worry this should feel a
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little bit scary as well definitely push
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yourself outside that comfort zone be
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brave put down what you want to achieve
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because when you manifest it things
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start to happen because you're
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subconsciously making a lot of decisions
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based on what you want and to make this
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a little bit simpler for you i would
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normally do something like in four years
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where like location are you still
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working from home are you working from a
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studio from an office what does that
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look like where are you located people
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do you have any people employed in your
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business and then thirdly is the type of
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work because with the type of work
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what are you going to be doing are you
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going to be doing social media
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advertising you're going to be doing
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youtube videos are you going to be doing
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business overviews are going to be doing
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advertising for big brands like nike and
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things like that write down what type of
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work you think you're going to be doing
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in four years time and then if you
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really want to extend it we can move on
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to in 20 years and then we do exactly
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the same thing again now what's
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important for you to really dive into is
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the psychology behind why you're doing
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something so why why are you guiding
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your business in this direction write it
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down below is it to support family
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friends what is it why are you guiding
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your business towards doing that and not
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towards something else or setting up a
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business somewhere else write down the
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reasons why we'll keep coming back to
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that because that's a really vital part
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of understanding the reasons you run a
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business in the first place great so
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following on from vision we start to
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work on the mission so this is in a
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short paragraph or two what services are
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you going to offer and what is the
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mission or the purpose of your business
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so for instance nasa exists because
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initially they wanted to put man on the
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moon that was the whole mission to put
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man on the moon that wasn't necessarily
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how they did that the vision was the man
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on the moon the mission was to get the
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man onto the moon and then all of the
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to-do list stretches back from that i
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love that analogy because i think it's
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just so simple and i know businesses can
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be quite complicated but it's a really
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nice way to break it down and think
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about it that way what's your mission
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what is the purpose of your business
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then we start to think about why are you
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different and what can you offer so
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so differences
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and offering what's what's what are your
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differences what differs you to other
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businesses and what can you offer
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then we want to look at what beliefs do
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you stand by as well
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uh
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efs i think yep something like that this
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is important when you think about
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employing people because you need to
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know what you stand by as a company so
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that people can get an understanding of
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the culture now in essence this is the
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bulk of a business plan this is the
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boring stuff this is the the future set
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in but it's important to know that
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direction rather than just getting on
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that plane and hoping it goes somewhere
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you're happy with it could go somewhere
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that you're really not happy with and
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that's through no fault of your own just
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spending some time to do this and plan
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your business is moving forward so after
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this we move on to how are we going to
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get there so what are the goals that
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you're looking to achieve so
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how do
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we get there how do we get man on the
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moon how do we achieve our goals how do
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we do our mission so how do we get there
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so the goals
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and then i i label this in year one
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year two
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year three so on and so forth now don't
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be scared these things might change you
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can
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be adaptable you should revisit your
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plan every six months to you should
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revisit your business plan every six
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months to a year so don't be scared
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about putting something down it's much
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better to have some sort of an idea what
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you're looking to do
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than to have nothing at all and just use
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it all as guesswork so we're looking at
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turnover
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turnover target
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we are also looking at price ship
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pricing structure
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so how much do you charge at the moment
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how much are you going to be charging in
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year two year three because obviously
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your experience is going up your camera
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equipment's going up and all those
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things so you can probably be charging
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more so what kind of prices are you
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expecting to charge
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what types of projects
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do you expect that you'll be working on
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if you're starting out now you're
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working on smaller projects but if your
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goal is big corporate companies then how
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are you going to change the type of work
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you do over a period of a few years and
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then what do you need to do to increase
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prices so what now basically so what do
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you need to do to increase your prices
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that you can act on right now or between
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those years or what do you need to do to
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hit your target as well what's really
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nice i'm just going to add this in as a
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little bonus tip is how many projects
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now if you work on a project of let's
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say one day filming and one or two days
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editing
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times that by your day rates and that
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gives you an idea of your project rate
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now if you're saying that you want to
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make a million
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dollars or a million pound a year then
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you need to work out what is that
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project rate on average
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and then divide that by a million and
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that'll tell you how many projects you
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need to do because ultimately if that
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comes out saying you need to do 5000
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projects and you've probably
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misunderstood this and you've probably
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got it a little bit wrong so that can be
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a really good indication of knowing
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actually how many days work do you have
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to do in order to hit those targets and
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if those two don't add up then you want
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to review your prices you want to review
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where you are and where you're going as
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well and just keep coming back over
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these same questions if you're finding
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the content in this video valuable then
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make sure you are subscribed and join
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our community that way you'll be
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new video
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and worst case if you really don't like
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it you can unsubscribe later so make
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sure you hit that subscribe button right
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now so following on from this that is in
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essence everything to do with a business
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that you need to know moving forward i
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spoke about earlier on a organizational
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chart as well this is something i go
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into more detail about in my course the
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perspective academy i'll leave a link in
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the description below and there's also a
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free trainings that course on how to
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create retainer systems to give you a
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predictable consistent cash flow so you
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know how much money is coming in every
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single month if you've ever been in a
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position where you don't know where your
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next job's coming from then definitely
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check out that training then all you
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would need to do is you would take this
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look at year one where you said you want
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to be by the end of next year or
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whenever and then backwards engineer it
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understand what you need to do right now
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today in order to start making steps
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towards that end goal will smith has an
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absolutely amazing analogy about him
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building a wall and in this case the
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wall represents your end goal your
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business and it can often feel
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overwhelming if you have to build a
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whole wall but your job is just to lay
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the next brick as perfectly as a brick
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can be laid and soon you'll have a wall
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and that's the whole point here it's not
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about jumping to the end goal straight
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away and feeling overwhelmed by the
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whole process it's about working out
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what is your to-do list and taking it
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step-by-step day by day and doing the
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best job you can laying that brick as
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best as you possibly can and soon you'll
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be hitting your targets and you would
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have built your wall or in this case
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your video production company if you
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have found this video valuable then
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check out this one right here on how to
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get any video production client i share
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with you some tips and strategies that
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are going to help you start to sign
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clients and therefore hit your goals
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don't forget to subscribe like and leave
00:10:53
me a comment and until next time peace
