The 3 Minute YouTube Shorts Monetization Update You Need To Know
概要
TLDRThe video analyzes YouTube's recent policy change allowing shorts to be up to three minutes long and its impact on content creators' ad revenue. Initially, long-form shorts were displayed outside the shorts feed, giving creators access to various ad types, which generated significant revenue. However, post-transition, shorts are now mainly consumed through the shorts feed, resulting in a substantial drop in ad revenue. Views remained stable, implying the change in consumption method led to revenue loss. Creators are advised to consider whether their content is best suited to the shorts format or long-form videos, as their choice significantly impacts potential earnings. The video highlights the need for creators to adapt and suggests methods like adjusting video format to optimize income.
収穫
- 🎥 YouTube shorts can now be up to 3 minutes.
- 💡 Long-form shorts initially appeared as regular videos.
- 📉 Revenue significantly drops with shorts feed ads.
- 🤔 Creators should rethink content format for profitability.
- 🔄 Post-November 21st, shorts fully switched to shorts feed.
- 💸 Short feed ad revenue is far less than other ads.
- 📊 Views remained stable as revenue collapsed.
- 📏 Wider format videos can avoid shorts categorization.
- 🕒 Longer stories may not fit well in shorts format.
- 📈 Creators must adapt strategies to new YouTube policies.
タイムライン
- 00:00:00 - 00:05:52
The video discusses the changes in YouTube Shorts, now allowing up to 3 minutes in length since October 15. Initially, these long Shorts appeared as regular videos, affecting their views and ad revenue negatively. The creator experimented by uploading a long Short, discovering reduced view duration and significantly lower ad revenue compared to when viewed through YouTube's regular watch page. The transition to intended Shorts feed viewing completed on November 20, drastically reducing revenue potential. This comparison reveals that while views remained stable, ad revenue dropped by 99%, highlighting the impact of content consumption style on profitability.
マインドマップ
ビデオQ&A
What did YouTube announce regarding shorts?
YouTube announced creators would be able to upload shorts up to 3 minutes in length.
How did the transition affect the revenue?
Revenue dropped significantly when shorts were viewed only through the shorts feed.
What was observed about view duration?
Average view duration was significantly shorter when videos were watched as shorts.
What happened on November 21st?
On November 21st, all long-form shorts started being viewed only through the shorts feed.
How did the revenue change after November 21st?
Revenue from shorts feed ads was substantially less compared to watch page ads.
What is the main takeaway regarding ad revenue?
The transition to the shorts feed only significantly reduced ad revenue.
What should creators consider after the change?
Creators should consider the format and intention of the video to maximize revenue.
How did views compare to revenue post-transition?
Views remained stable, but revenue collapsed after the transition.
Why were creators making compromises with the 60-second limit before?
Creators struggled to tell their stories completely within the 60-second limit.
What is suggested for longer stories?
For longer stories, create content in a wider format to make it a long-form video.
ビデオをもっと見る
Being Your Best Self, Part 4: Moral Action | Concepts Unwrapped
ENGLISH SPEECH | SUDHA MURTY: Discipline and Success (English Subtitles)
Towards the Development of Spatial Data Infrastructure - A Standardization Perspective
What's Up, Bro? Season 2 Episode 3: Work-Faith Balance
Engaging English Class 8 Unit 7 | Ozymandias (Poem) Explanation
Effervescent Tablet Formulation: A Basic Concept
- YouTube
- shorts
- revenue
- creators
- ad revenue
- video format
- content creation
- YouTube policy
- views
- monetization