00:00:00
hey everyone Tim Stoddard here and in
00:00:02
this week's video I am going to show you
00:00:05
what is the biggest business opportunity
00:00:09
in the history of the world and I
00:00:12
realize that that might sound a little
00:00:15
bit dramatic but the numbers don't lie
00:00:19
uh okay so let's get
00:00:21
[Music]
00:00:25
serious people who follow my newsletter
00:00:28
and watch my videos know that I'm very
00:00:30
fascinated with demographics and
00:00:32
demographics is just a fancy way of
00:00:34
saying the age of the population of a
00:00:39
particular area so the world and
00:00:42
especially Western countries are older
00:00:46
than ever the the population of the
00:00:48
world is older than it's ever been and
00:00:51
this is particularly true in Western
00:00:52
countries a lot of it has to do with
00:00:54
World War II and Baby Boomers and
00:00:56
industrialism and etc etc however what's
00:01:00
really interesting is that so much of
00:01:02
the older generation actually has all of
00:01:05
the money 60 year olds and older have
00:01:11
50% of the wealth and this presents a
00:01:15
huge huge opportunity to Market to these
00:01:19
people so what's so interesting is that
00:01:22
in marketing and in digital marketing
00:01:25
the general consensus is always that you
00:01:29
have to Market to the 18 to 35 year olds
00:01:31
they're the ones that spend the most
00:01:33
money they're the ones that are most uh
00:01:36
that are the least Frugal with their
00:01:38
cash and that's really the best
00:01:40
demographic to go after we're going to
00:01:43
create products for younger people we're
00:01:44
going to tailor our services for younger
00:01:46
people we're going to make marketing
00:01:47
material that specifically attracts
00:01:49
younger people but that's really not the
00:01:50
case anymore the money is to be made in
00:01:53
older people but nobody wants to do it
00:01:56
because it's not cool and fun and sexy
00:01:58
and it doesn't have anything to do with
00:02:00
AI but if you want to make some money
00:02:03
here's how you do it I've been
00:02:04
fascinated with this topic for a long
00:02:05
time if anybody wants to check out
00:02:08
longevity gain.com this is a really cool
00:02:10
newsletter from my my friend Brian Clark
00:02:13
he writes a lot about how to Market two
00:02:15
older adults but uh in in his blog he
00:02:19
doesn't necessarily talk about specific
00:02:22
examples that much he really talks about
00:02:24
the fact that older people don't want to
00:02:26
be treated like they're older people
00:02:28
right they don't want to be the AARP
00:02:30
cards being older isn't what it used to
00:02:32
be 100 years ago right being 60 you
00:02:35
still have plenty of life left in you so
00:02:36
they're still vibrant they still have a
00:02:37
lot of health and I found this article
00:02:40
on HubSpot which was uh was really great
00:02:44
so three lucrative ways to help seniors
00:02:47
live that fit and fabulous lifestyle
00:02:50
kind of ridiculous title uh but
00:02:52
nonetheless there's some really really
00:02:53
interesting statistics here so this
00:02:55
article argues that senior only Boutique
00:02:57
Studios is a really great business
00:03:00
um I'm not so sure simply because I'm
00:03:03
kind of anti- any business that has a
00:03:05
lot of overhead this is just my style if
00:03:07
you want to you know become a franchisee
00:03:10
of orange Fitness or Bar's boot camp
00:03:12
that's certainly an option for you um
00:03:15
not what I'm looking for this is really
00:03:17
interesting Adventure tourism and
00:03:19
extreme sports as I said older people
00:03:22
aren't just sitting at home in their
00:03:23
rocking chair anymore um they're getting
00:03:26
out there travel is is one of the top
00:03:29
priori ities for older people and even
00:03:31
right here how it says seniors like we
00:03:34
got to get over this if you're treating
00:03:36
older people like they're seniors then
00:03:38
they're not going to feel like you're
00:03:39
taking them seriously this is one of the
00:03:41
things about longevity games that I
00:03:42
really really like and all this is cool
00:03:45
but I think the real opportunity is to
00:03:48
create your own brand your own
00:03:50
newsletter your own media outlet that
00:03:52
tailor specifically two people 60 and
00:03:55
above and before I get into some of the
00:03:58
really cool data I want to show you what
00:04:00
not to do so this is exactly what I mean
00:04:03
right this is uh windmer ls.com it's
00:04:09
it's basically a website that is
00:04:11
tailored to older adults and the whole
00:04:15
entire thing is just it's such a bad
00:04:19
Vibe um here's an article that I'm
00:04:21
giving as an example top 10 Health and
00:04:23
Wellness websites for seniors
00:04:25
right NIH senior health Med lines
00:04:29
senior's Health senior Fitness
00:04:31
nutrition.gov um the Mayo Clinic right
00:04:34
all of these websites treat older people
00:04:37
like they're dying like they just you
00:04:41
only got a couple years left man you
00:04:43
might as well chalk it up there's
00:04:45
nothing really much to do here why don't
00:04:46
you just stay old and get some shots and
00:04:49
like go to the doctors every week and
00:04:50
this is such a terrible mistake this is
00:04:52
the Alzheimer's Association you know
00:04:54
come on like all of the media entities
00:04:57
out there right now and all of the
00:04:59
newslet ERS that tailor towards older
00:05:02
adults treat them like they're old and
00:05:05
dying and like they're on hospice and
00:05:07
this is such a stupid missed opportunity
00:05:11
so let's let's like look at some really
00:05:13
interesting data right here right so
00:05:15
Cherry
00:05:16
yoga I had no idea that cherry yoga was
00:05:19
a thing Cherry yoga if if nobody's ever
00:05:22
used uh Google Trends before this isn't
00:05:25
this bar right here this isn't the
00:05:26
actual like traffic numbers this is an
00:05:28
interest graph right so if if it's at
00:05:31
100 so right here May 7th 2024 this just
00:05:34
means that the interest for this
00:05:36
particular keyword is the highest it's
00:05:38
ever been so on May 7th 2024 which was
00:05:43
two weeks ago the interest for chair
00:05:45
yoga was at 100 doesn't necessarily mean
00:05:47
there was 100 clicks it just means that
00:05:49
like the the interest peaked the
00:05:51
interest is staying peaking right now
00:05:54
and there's no reason to think that this
00:05:56
is going to go down because older people
00:05:59
aren't trying to sit at home and do
00:06:02
nothing and die they want to get out
00:06:03
there they want to exercise they want to
00:06:05
find ways to move their body and
00:06:06
interact with people and check this out
00:06:08
the search volume is
00:06:09
42,000 a month like are you
00:06:13
kidding me so yoga by
00:06:17
Adrien is ranking number one for this
00:06:20
and I mean come on it's just a perfect
00:06:21
example um I can only imagine
00:06:24
how how many views this video has right
00:06:28
now 2.7 million ion views I mean come on
00:06:31
this is just such a perfect example and
00:06:33
yoga by Adrian she's like obviously a
00:06:36
really killer YouTuber but um she's
00:06:38
tasteful and she's not going to treat
00:06:40
them like they're poor dying old people
00:06:43
um all right so what rubish look at this
00:06:46
this peaked May 1st um so it's still
00:06:49
around like 50% Peak Interest but this
00:06:51
is huge the search volume is 9.3 th000 a
00:06:58
month so I mean these are just really
00:07:01
really basic
00:07:02
examples I don't necessarily have a
00:07:05
whole list of keywords that you can go
00:07:07
after or a whole list of topics but the
00:07:10
point I am trying to make is that the
00:07:13
opportunity to
00:07:15
create news media
00:07:19
resources yes videos I mean older people
00:07:23
are on Facebook and YouTube and
00:07:25
Instagram just like everybody else the
00:07:27
opportunity is so drastic it's really
00:07:30
really huge and it's it quite is
00:07:32
literally the biggest monetary
00:07:34
opportunity the biggest business
00:07:36
opportunity in the history of the world
00:07:38
right like so much of the population is
00:07:41
over the age of 60 right now and all of
00:07:43
these people are looking to get out
00:07:44
there so what would I do I mean how how
00:07:47
would I start this well I would
00:07:49
personally just create a substack my
00:07:51
friend's got a great substack that she
00:07:53
uses the magazine theme so Paulina
00:07:56
substack is really perfect right and
00:07:58
yeah this is great so one of the things
00:07:59
about substack is you can create
00:08:01
categories and you can put these
00:08:03
categories in the nav bar this
00:08:05
particular substack has nothing to do
00:08:07
with uh um with like older people but
00:08:10
it's it's just a perfect example of how
00:08:12
I would structure it you know so I would
00:08:13
put one of these categories as health
00:08:15
and wellness for travel for family and
00:08:17
relationships shopping right like yes
00:08:20
old people like to get dressed up and go
00:08:22
to dinner there's a ton of
00:08:25
clothes that can be sold to people over
00:08:27
the age of 60 this is exactly what I
00:08:30
would do um if you're a writer if you're
00:08:33
a curator there's so much there's so
00:08:35
much information and data that's like
00:08:37
aggregated all over the place and nobody
00:08:40
has centralized it because once again
00:08:42
everybody's treating them like they need
00:08:44
to go to the Mayo Clinic as opposed to
00:08:47
treating them like hip people that still
00:08:50
have plenty of years left in their lives
00:08:51
and want to get out there and they want
00:08:53
to do things I wish I had time to do
00:08:55
this because I would do this at a
00:08:56
freaking heartbeat if anybody watching
00:08:58
this thinks this is a good idea and
00:09:00
you're committed to creating content
00:09:02
once a week and original articles and
00:09:05
curated newsletters for this kind of
00:09:07
thing uh talk to me I would certainly be
00:09:10
interested in partnering with somebody
00:09:11
about this but uh man I would I would do
00:09:14
this in a split second and then so you
00:09:16
see how with substack this is one of the
00:09:19
things that you can do right where you
00:09:20
can create these different categories so
00:09:22
so now you have a newsletter and you
00:09:23
have a media company and you're driving
00:09:25
organic traffic and you can monetize
00:09:27
through a gazillion different way so I'm
00:09:29
not even going to talk about right now
00:09:31
right I hope you enjoyed this week's
00:09:34
video uh this week was definitely a
00:09:35
little bit more free flowing and kind of
00:09:37
spitballing it but the the reason is
00:09:40
because this this opportunity is so new
00:09:43
and so obvious that I'm always just
00:09:45
shocked that there's not more people
00:09:47
trying to do this so I don't have a
00:09:49
whole lot of good examples all I have is
00:09:51
data all I have is is the clear clear
00:09:54
opportunities with the numbers and the
00:09:55
metrics and the neog graphics to show
00:09:57
you that like there's so much money here
00:09:59
it's like more money than there's ever
00:10:01
been maybe with the exception of oil
00:10:04
right like only oil is more money than
00:10:07
this and uh man I hope somebody watches
00:10:10
this takes advantage and and runs with
00:10:13
it all right thank you so much if you
00:10:15
have any questions please leave a
00:10:16
comment please smash that subscribe
00:10:18
button and I'll talk to you guys next
00:10:19
week appreciate you
