I Analyzed The Top 100 New Etsy Stores: Here's How to CRACK the Code

00:12:22
https://www.youtube.com/watch?v=QLmGY5r_YDA

Resumo

TLDRThis video analyzes the top 100 Etsy clothing stores that opened in 2024, revealing strategies that led to rapid growth in a short period. These strategies include maintaining a consistent and ample number of listings, with successful stores averaging 522 items. Another effective approach is using scalable designs, where stores create one versatile design and adapt it to multiple niches, thus expanding their market reach. Pricing tactics, like sales promotions and loss leaders, are also pivotal. Most stores offer sales between 40% to 60% off, and use loss leaders to display attractive prices in search results. Furthermore, the top stores sell a range of products including baby clothes, shirts, and multi-product listings, with niches like political and Christian themes being most profitable. Additionally, sellers are advised to prepare designs 8-12 weeks ahead of seasonal events to capture early shoppers, and to produce multiple designs within niches to engage customers better. Overall, these strategies demonstrate how new Etsy sellers can achieve significant profits effectively.

Conclusões

  • 🛍️ Successful Etsy stores average 522 listings, contributing to rapid sales growth.
  • 🎨 Scalable designs allow for expanding into multiple niches by altering initial successful designs.
  • 💸 Strategic pricing involves offering 40-60% discounts and using loss leaders to attract consumers.
  • 👕 Featured products include baby clothing, sweatshirts, and multi-product listings.
  • 🎯 Popular niches include Christian, political, and funny shirts, tied closely to seasonal trends.
  • 📅 Design ahead of holidays and popular seasons by 8-12 weeks to tap into seasonal shopping trends.
  • 🛒 General stores with diverse niche offerings perform well against niche-specific stores.
  • 🔁 Creating multiple designs per niche increases visibility and sales potential in targeted categories.
  • 🎉 Viral and holiday-centric themes often generate substantial sales within short periods.
  • 🔍 Testing various pricing and product strategies can lead to identifying what works best on Etsy.

Linha do tempo

  • 00:00:00 - 00:05:00

    The video examines top strategies used by successful new clothing stores on Etsy in 2024. These stores, having been open for only a few months, have achieved significant profits by consistently listing items and creating scalable designs. By maintaining an average of 86 listings per month and leveraging repeating successful designs across different niches, these sellers maximize their outreach and production. The narrator recommends creating a minimum of 500 to 1,000 product listings with thought-out designs and highlights scalable designs as a way to approach different niches efficiently.

  • 00:05:00 - 00:12:22

    The video continues with strategies involving sales and pricing tactics, such as offering between 30-70% discounts and using 'loss leader' pricing to enhance visibility on Etsy. Furthermore, the analysis reveals diverse product offerings among top stores, with multi-product listings being a notable strategy. These stores parallel a variety of niches, primarily general stores selling across multiple niches, with successful sellers often catering to timely or trending topics, like political themes or holiday-related designs. The advice pivots towards future-proofing approaches by designing ahead of peak shopping periods to capture demand effectively.

Mapa mental

Mind Map

Perguntas frequentes

  • What is the average number of listings that successful Etsy stores have?

    The average is 522 listings. Some stores have over 1,000 listings, while only two had less than 100.

  • What is the concept of scalable designs discussed in the video?

    Scalable designs involve creating one good design and then altering it for various niches by changing words, allowing a broader reach on Etsy.

  • What sale percentages do the top Etsy stores usually offer?

    Most top stores offer sales between 40% and 60% off, with some going as high as 70% off.

  • What is a loss leader in Etsy pricing?

    A loss leader is a strategy where one item in a listing is priced significantly lower than others to attract customers by showing a lower price in search results.

  • What type of products are mainly sold by successful new Etsy clothing stores?

    Some stores focus on specific items like baby clothing or sweatshirts, while others offer a variety including t-shirts, kids' shirts, and multi-product listings.

  • What niches are most profitable for Etsy clothing stores?

    Top niches include Christian shirts, funny shirts, political shirts, sports, birthdays, professions, and season-specific items like those for holidays.

  • How far in advance should Etsy sellers prepare for holidays and seasons?

    Designs should be ready 8 to 12 weeks in advance to capitalize on holiday or seasonal sales.

  • What is a multi-product listing?

    A multi-product listing includes multiple related products, such as different sizes within one listing, to attract a wider audience.

  • Should Etsy sellers focus on niche or general stores?

    The video suggests general stores selling products from multiple niches tend to be successful.

  • How many designs should sellers create for each niche on Etsy?

    8 to 15 designs per niche are recommended. If any get favorites or sell, sellers should create more based on that niche.

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  • 00:00:00
    I analyzed the top 100 clothing stores
  • 00:00:02
    that opened in 2024 on Etsy and I
  • 00:00:05
    noticed some specific strategies that
  • 00:00:07
    all of them were using that you might
  • 00:00:09
    not be aware of so in this video I'll
  • 00:00:11
    break down the six specific strategies
  • 00:00:13
    that these brand new top sellers are
  • 00:00:15
    using to grow their Etsy stores fast
  • 00:00:17
    right now like what specific pricing and
  • 00:00:19
    sales strategies they're using to rocket
  • 00:00:22
    launch their stores what particular
  • 00:00:24
    products they're actually selling in
  • 00:00:26
    their stores and even some top niches
  • 00:00:28
    that many of these stores are all
  • 00:00:30
    selling in so that you can FasTrack your
  • 00:00:32
    Etsy success as well all of these stores
  • 00:00:35
    have opened within the last 2 to 7
  • 00:00:37
    months and have made anywhere from
  • 00:00:39
    $5,800 in profit all the way up to
  • 00:00:42
    $53,000 in profit since opening their
  • 00:00:45
    stores and one of these stores already
  • 00:00:47
    has over 8,000 items sold for the year
  • 00:00:50
    of 2024 and they just opened so if you
  • 00:00:53
    were thinking that there's no way to be
  • 00:00:54
    successful with Etsy print on Demand
  • 00:00:57
    with shirts then I hope that this video
  • 00:00:58
    changes your mind let's start with how
  • 00:01:00
    much work these stores actually had to
  • 00:01:02
    put in to get that many sales starting
  • 00:01:04
    with how many listings these stores
  • 00:01:06
    actually have in their store only two of
  • 00:01:09
    them had less than 100 listings in their
  • 00:01:11
    store with the average of all of them
  • 00:01:13
    actually being 522 listings for sale in
  • 00:01:17
    their store and quite a few of them
  • 00:01:19
    actually already had over a th listings
  • 00:01:21
    in their store in the first few months
  • 00:01:23
    of opening on average these top stores
  • 00:01:26
    have put up 86 listings per month since
  • 00:01:28
    opening and that's about about three
  • 00:01:30
    listings every single day consistently
  • 00:01:33
    since they opened that is a ton of time
  • 00:01:35
    and energy that these stores have put
  • 00:01:37
    into their shops to get the sales that
  • 00:01:39
    they have but you can see it's
  • 00:01:40
    absolutely paying off so strategy number
  • 00:01:43
    one find a way to list consistently in
  • 00:01:45
    your store while still making well
  • 00:01:47
    researched designs to get yourself to
  • 00:01:50
    that 500 to 1,000 listings range but
  • 00:01:53
    don't worry if you already have hundreds
  • 00:01:54
    of listings in your store and you're not
  • 00:01:56
    getting the sales that you want some of
  • 00:01:58
    these other strategies should help with
  • 00:01:59
    that as well and that leads us right
  • 00:02:01
    into strategy number two which is
  • 00:02:03
    creating scalable designs now this
  • 00:02:05
    strategy is one that I've used for years
  • 00:02:07
    in my shop as well and has helped me
  • 00:02:09
    grow my Etsy store to over
  • 00:02:11
    $800,000 in sales since I got started
  • 00:02:14
    the idea with scalable designs is that
  • 00:02:16
    you come up with one really great
  • 00:02:18
    looking design that's based on research
  • 00:02:20
    and then you change the words and post
  • 00:02:22
    it to another Niche I'd say most
  • 00:02:23
    commonly you'll see this strategy used
  • 00:02:25
    in niches like different professions so
  • 00:02:28
    they' make a design for a teacher then
  • 00:02:30
    they change the words and make it for a
  • 00:02:31
    nurse or change the words and make it
  • 00:02:33
    for a social worker but this strategy
  • 00:02:35
    can really work in tons of different
  • 00:02:37
    niches because if you come up with a
  • 00:02:39
    trendy design style that adds value and
  • 00:02:41
    just change the words and put it into a
  • 00:02:43
    new Niche you can get into a lot more
  • 00:02:45
    places on Etsy a lot faster I definitely
  • 00:02:48
    saw a lot of the top sellers using this
  • 00:02:50
    strategy in a particular Niche that
  • 00:02:52
    we'll talk about in The Niche section
  • 00:02:54
    later on as well I Do cover making
  • 00:02:56
    scalable designs in my course the Pod
  • 00:02:59
    Road map but if you want me to make a
  • 00:03:00
    scalable designs tutorial here on
  • 00:03:03
    YouTube then comment I don't know the
  • 00:03:05
    word poodle down in the comments below
  • 00:03:07
    and I'll consider making a tutorial for
  • 00:03:10
    that and while you're down there maybe
  • 00:03:11
    you'll consider subscribing now let's
  • 00:03:14
    talk about sales and pricing strategies
  • 00:03:16
    it's a really popular strategy on Etsy
  • 00:03:18
    to run a sale in your store but what
  • 00:03:21
    percentage off is the best one to run of
  • 00:03:23
    all of the stores that I studied only
  • 00:03:25
    three of the top stores didn't have a
  • 00:03:27
    sale at all the rest of them have a sale
  • 00:03:30
    of anywhere from 30% to 70% off with the
  • 00:03:33
    majority of them being between 40% and
  • 00:03:36
    60% off the next pricing strategy that
  • 00:03:39
    almost all of these stores used was a
  • 00:03:41
    loss leader if you're not familiar with
  • 00:03:43
    what a loss leader is this is the
  • 00:03:45
    strategy where you make one item in your
  • 00:03:48
    listing a lot less expensive than all of
  • 00:03:50
    the rest this could be one color of a
  • 00:03:53
    size extra small or this could be the
  • 00:03:55
    smallest size of a baby bodysuit but in
  • 00:03:58
    either case you price this quite bit
  • 00:04:00
    lower than the rest of the items in the
  • 00:04:01
    listing the reason why this is a popular
  • 00:04:04
    strategy on Etsy is that in the Etsy
  • 00:04:06
    search results they show you the lowest
  • 00:04:09
    price of that listing in the search
  • 00:04:11
    results so it makes it look like your
  • 00:04:13
    item is a little bit less expensive a
  • 00:04:15
    lot of people like to hate on this
  • 00:04:17
    strategy and say that it's clickbait or
  • 00:04:19
    that customers won't like it or that
  • 00:04:20
    they wouldn't shop a listing that had
  • 00:04:22
    that but the research never lies only
  • 00:04:26
    seven of the top stores that I
  • 00:04:27
    researched didn't use a l loss leader
  • 00:04:30
    strategy the top sellers that did use
  • 00:04:32
    the loss leader strategy used anything
  • 00:04:34
    from a small size of one of the items to
  • 00:04:37
    including baby items in their listings
  • 00:04:39
    and they charged anywhere from $4.99 all
  • 00:04:42
    the way up to $19 as their loss leader
  • 00:04:45
    so totally up to you they really were a
  • 00:04:47
    big range of how much people charged for
  • 00:04:50
    their cheapest item so strategy number
  • 00:04:52
    three is consider using sales and loss
  • 00:04:55
    leaders in your listings now don't feel
  • 00:04:57
    like you need to go back and add this to
  • 00:04:59
    every single listing that you have as a
  • 00:05:01
    lot of those listings have probably
  • 00:05:03
    already gotten their rankings and it
  • 00:05:05
    might not make a big difference or be
  • 00:05:07
    really the best use of your time so I
  • 00:05:09
    would recommend testing this yourself
  • 00:05:11
    and creating new listings that have lost
  • 00:05:13
    leaders and I think that would be the
  • 00:05:15
    best use of your time so you could
  • 00:05:17
    really test and see if you start seeing
  • 00:05:19
    a really big increase with the new
  • 00:05:21
    listings that you make or not so now a
  • 00:05:23
    really exciting one what products are
  • 00:05:26
    these clothing stores that opened in
  • 00:05:28
    2024 and sold anywhere from 800 to 8,000
  • 00:05:31
    items already actually selling one of
  • 00:05:34
    the stores was a baby clothing only
  • 00:05:36
    store one was a sweatshirt Only Store
  • 00:05:40
    two of them actually sold baby teas as
  • 00:05:42
    their main product this is where you use
  • 00:05:44
    a kids shirt like the 5000b and have it
  • 00:05:47
    for adult women to wear or you can
  • 00:05:50
    actually use something called a baby tea
  • 00:05:52
    which is a women's kind of really much
  • 00:05:53
    more fitted smaller cropped shirt six
  • 00:05:57
    stores mainly sold just Comfort color
  • 00:05:59
    t-shirts and that's it and the vast
  • 00:06:02
    majority of the rest of the stores
  • 00:06:05
    actually sold the exact same thing which
  • 00:06:08
    was either the Bella canvas 301 shirt or
  • 00:06:11
    a Gilden t-shirt but they also included
  • 00:06:15
    children sizings like kids shirts baby
  • 00:06:18
    shirts baby onesies and maybe even
  • 00:06:20
    sweatshirts or tank tops all within one
  • 00:06:23
    listing this is called a multi-product
  • 00:06:26
    listing I've long kind of said that I
  • 00:06:28
    don't really recommend doing multi-item
  • 00:06:30
    listings with printify and that's
  • 00:06:32
    because print on demand to me has always
  • 00:06:34
    been supposed to be an automated process
  • 00:06:37
    and when you make these multi-item
  • 00:06:39
    listings it does become a little bit
  • 00:06:41
    more manual either right when you list
  • 00:06:43
    it it'll take quite a bit longer or once
  • 00:06:45
    it finally sells it can take a little
  • 00:06:48
    bit longer and it's just a little bit
  • 00:06:50
    complex of an idea for a brand new
  • 00:06:52
    seller but looking at how many of these
  • 00:06:54
    brand new sellers are really having
  • 00:06:56
    success with this has me kind of
  • 00:06:58
    rethinking that thought and I did
  • 00:07:00
    already film a full tutorial for
  • 00:07:02
    multi-item listings and that will be
  • 00:07:04
    coming out in the next week so make sure
  • 00:07:07
    to like this video And subscribe if you
  • 00:07:09
    do want the full tutorial on how to make
  • 00:07:11
    listings just like all those top sellers
  • 00:07:13
    are so strategy number four is consider
  • 00:07:16
    creating multi-product listings so if
  • 00:07:18
    you're selling clothing like all these
  • 00:07:20
    stores are then that would be including
  • 00:07:22
    other sizes in the same listing as well
  • 00:07:25
    so now that we know what pricing
  • 00:07:26
    strategies and what products these top
  • 00:07:28
    sellers are selling
  • 00:07:30
    let's jump into what niches have
  • 00:07:32
    actually been the most profitable for
  • 00:07:34
    all of these stores now I do want to add
  • 00:07:36
    real quick that I did weed out any
  • 00:07:38
    stores that were selling mainly
  • 00:07:39
    trademarked and copyrighted items like
  • 00:07:41
    Disney stuff in their stores so nothing
  • 00:07:44
    like that was included in the research
  • 00:07:46
    and I won't be sharing any of their
  • 00:07:48
    store names or actual listings just
  • 00:07:50
    because I don't think it's fair that any
  • 00:07:52
    new small business would get put on
  • 00:07:54
    blast on a video like this where it's
  • 00:07:55
    potentially going to get thousands and
  • 00:07:57
    thousands of views so to start off with
  • 00:08:00
    100% of the stores that I studied were
  • 00:08:02
    General Stores not Niche stores so that
  • 00:08:05
    mean they sold anywhere from 2 to three
  • 00:08:07
    different niches in their store anywhere
  • 00:08:09
    up to maybe 50 or 60 different niches in
  • 00:08:12
    their stores instead of just one Niche
  • 00:08:15
    so for example instead of having a store
  • 00:08:17
    just about teachers maybe they sold
  • 00:08:19
    teachers and nurses and social workers
  • 00:08:22
    along with just cute Halloween designs a
  • 00:08:25
    few of them did only sell one product
  • 00:08:27
    type like kids shirts t-shir shirts or
  • 00:08:29
    sweatshirts but most of them had a
  • 00:08:32
    couple of those different products for
  • 00:08:33
    sale in their store in general I looked
  • 00:08:36
    at the top 20 listings in each of these
  • 00:08:38
    stores and made a list of all of the
  • 00:08:40
    niches that they sold in that had
  • 00:08:42
    anywhere from 30 sales to hundreds and
  • 00:08:44
    hundreds of sales on a brand new listing
  • 00:08:46
    and put them in a list here for you
  • 00:08:48
    because it was really interesting that
  • 00:08:50
    they mostly had a lot of these niches in
  • 00:08:53
    common and I'll share that list with you
  • 00:08:54
    so you can consider getting into some of
  • 00:08:56
    these really profitable niches for 2024
  • 00:08:58
    as well so starting off on the low end
  • 00:09:00
    but again these were all really
  • 00:09:02
    profitable ones for these stores as well
  • 00:09:04
    just not as many stores were selling in
  • 00:09:06
    these niches we have pride month mom
  • 00:09:09
    shirts feminist shirts and juneth shirts
  • 00:09:13
    the next chunk a few more stores were
  • 00:09:15
    all selling in which was reading shirts
  • 00:09:18
    autism hobbies and Halloween getting
  • 00:09:21
    into some of the bigger niches that
  • 00:09:23
    quite a few of these sellers were
  • 00:09:24
    selling in we have graduation back to
  • 00:09:27
    school teacher and Fourth of July were
  • 00:09:31
    all really big categories in quite a few
  • 00:09:33
    of these stores the next biggest chunk
  • 00:09:35
    was sports themed birthday themed and
  • 00:09:39
    professions themed for professions I
  • 00:09:41
    kind of made it more General but there
  • 00:09:43
    was lots of different professions that
  • 00:09:45
    quite a few of them sold in and then for
  • 00:09:47
    our biggest three niches that the
  • 00:09:49
    majority of these stores all sold in we
  • 00:09:53
    have Christian shirts funny shirts and
  • 00:09:57
    last but not least political shirts the
  • 00:10:00
    thing that I find really interesting
  • 00:10:02
    about this list is the majority of these
  • 00:10:04
    top niches for all of these top stores
  • 00:10:06
    are tied to some kind of holiday season
  • 00:10:09
    or appreciation day there were a few
  • 00:10:11
    niches like the reading Niche and the
  • 00:10:14
    funny shirts that really could sell all
  • 00:10:16
    year round but the majority of the
  • 00:10:18
    listings that got hundreds of sales
  • 00:10:20
    after only being posted for a few months
  • 00:10:22
    really had to do with something that was
  • 00:10:24
    super viral at the time like the
  • 00:10:26
    upcoming Mother's Day holiday 4th of
  • 00:10:28
    July Autism Awareness Month graduation
  • 00:10:31
    or obviously political designs which are
  • 00:10:33
    selling really well in Etsy right now so
  • 00:10:36
    strategy number five is designing 8 to
  • 00:10:38
    12 weeks in advance for holidays Seasons
  • 00:10:41
    appreciation days or events that are
  • 00:10:44
    coming up going to be really popular on
  • 00:10:46
    Etsy if you can design for these in
  • 00:10:48
    advance and have items up for sale as
  • 00:10:50
    soon as customers are shopping for them
  • 00:10:52
    then you can find success just like this
  • 00:10:54
    if you're not from the US if you're just
  • 00:10:56
    not sure exactly what holidays
  • 00:10:58
    appreciation days and Etc sell well on
  • 00:11:00
    Etsy then I will link my print on demand
  • 00:11:02
    Niche calendar down below that gives you
  • 00:11:05
    40 plus niches to design for all
  • 00:11:07
    throughout the year and exactly when you
  • 00:11:09
    should be listing them the last lesson
  • 00:11:11
    to take away from all of these top
  • 00:11:13
    selling stores is their bestselling
  • 00:11:15
    listings that they had there wasn't just
  • 00:11:17
    one item for sale for that Niche there
  • 00:11:20
    was actually a bunch of other listings
  • 00:11:22
    that they had for the exact same one so
  • 00:11:24
    let's say their top selling item was a
  • 00:11:27
    political shirt they didn't just have
  • 00:11:29
    one political shirt they probably had 30
  • 00:11:31
    or 50 political designs for sale in
  • 00:11:34
    their store as well one of the reasons
  • 00:11:36
    why I think this strategy works really
  • 00:11:38
    nicely is when you're on an Etsy listing
  • 00:11:40
    and you scroll to the bottom it will
  • 00:11:41
    show you more designs by that seller and
  • 00:11:44
    it'll actually pull the ones that are
  • 00:11:46
    for the exact same Niche that you're
  • 00:11:47
    looking at but besides that I think it's
  • 00:11:49
    a really good idea to test different
  • 00:11:51
    design strategies and try different
  • 00:11:54
    styles and different sayings to figure
  • 00:11:56
    out how you can add value and really
  • 00:11:58
    learn that niche instead of just posting
  • 00:12:00
    one listing for sale in that Niche and
  • 00:12:03
    wondering why it didn't do so well so
  • 00:12:05
    strategy number six is to make multiple
  • 00:12:07
    designs for every Niche that you design
  • 00:12:09
    for in my course I recommend anywhere
  • 00:12:11
    from 8 to 15 to get started with and
  • 00:12:14
    then if anything gets favorites or sells
  • 00:12:16
    then you can double down and make even
  • 00:12:18
    more designs for that Niche since you
  • 00:12:20
    know there's demand
Etiquetas
  • Etsy
  • Clothing Stores
  • Scalable Designs
  • Pricing Strategy
  • Niche Products
  • Multi-product Listings
  • Seasonal Preparation
  • Top Niches
  • Loss Leader
  • Consistent Listings