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over the past 2 years I've built and
00:00:01
sold AI automation systems in every
00:00:03
Niche imaginable from International
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Logistics to martial arts to even
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recently in NBA team and through my free
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and paid communities I've seen the
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successes and the flops of thousands of
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AI automation agency owners when it
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comes to niching down and so I'm pretty
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uniquely positioned to know what's
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working and what isn't when it comes to
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AI automation agency niches and so in
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this video I wanted to make sure as many
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of you as possible start the year on the
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right foot by revealing my number one
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pick for AI automation agency niches in
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2025 so if you want to start building an
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AI business or start making money from
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the AI space generally then you can take
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my exact pick that I would choose right
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now if I was to start over now niching
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down is of course an extremely important
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part of running a business it affects
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basically everything you do from the
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skills you need to learn like if you're
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specializing in a certain area the kinds
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of clients you're going to work with and
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be targeting and reaching out to the way
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your business operates in terms of the
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size of the deals you're going for the
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retainer structure or the payment terms
00:00:56
you take and all of this determines
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really the the feel and how the business
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runs it's such a significant part of it
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and it's something I see beginners
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struggling with all the time so I want
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to sort of clarify firstly what niching
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down is right so your agency Niche is
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what I I prefer to call as your agency
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scope and that refers to what you sell
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and who you sell it to so your agency
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scope can be anywhere from completely
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General to all the way to fully product
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service where you're selling a specific
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set of a specific product or set of
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products to a certain set of people or
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you can be completely General and un
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niched and do your best to deliver on
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everything that people ask you for and
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so between this fully General model and
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the fully productized model of selling a
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specific set of products to certain
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people you have a lot in between and you
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have basically different shades of
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niching down different stages is what we
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call it and so you can Niche down by
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just the industry that you're serving so
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I make AI automation solutions for
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chiropractors or you can Niche down by
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the category of solutions you provide so
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I make AI voice agents and so that's a
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way of niching down by solution type and
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then you can start combining the both so
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you could say I make AI voice agents for
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chiropractors or I make AI appointment
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setting systems or AI receptionist
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systems for prior practice and you can
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start to combine the industry aspect
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with the solution category or the
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solution type so it could be the
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category of voice agents or the type of
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appointment seers or AI receptionists
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right then you can sort of cross them
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over and be even more narrowed down by
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what you sell and who you're selling to
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so that's just a quick update if you're
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not familiar on the niching specifics of
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AI automation agencies and the services
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we provide now that we have that out of
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the way we can move on to what you all
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been waiting for which is my number one
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pick for 2025 now as some of you
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probably guessed this is a bit of a
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trick question and I'm not just going to
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give you one Niche because it's actually
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not the best process for picking the
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niche the number one Niche for you will
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be very different to the number one
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Niche for me and the very different to
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the number one Niche for someone else
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right so give me two second and I'll
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explain this entire process but I'm
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going to give you a a a worksheet or a
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process that you can go through to
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identify the number one Niche for you
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because business is all about finding
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your unfair Advantage your unique
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advantage that puts you far above
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everyone else and you can really play
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your advantage and and that's how you
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get ahead you never want to be joining
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the back of the queue or joining dead in
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the Middle where where you are competing
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with everyone who's on the same level as
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you all of us have nhh strengths which
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I'm going to go through here based on
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your background based on your
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connections based on your interest you
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need to base your niching strategy on
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something that gives you a a unique and
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unfair Advantage for example in in my
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business morning side AI we worked out
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that our unique Advantage our unfair
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Advantage is to be building AI
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automation systems for education and
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coaching businesses why because I have
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my own education and coaching business
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that one I deeply understand the
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problems in and therefore I can make
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much better systems that people actually
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want and two I have my own business to
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test it on so I'm going to go through
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this worksheet with you now this is
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actually directly from my accelerator
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and this is the first thing that people
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come in when they join my program they
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go through this worksheet so I want to
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give you guys a little freebie of the
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stuff that we do inside the accelerator
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because this is such an important part
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to get right and I thought the new year
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let's start everyone off on the right
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foot as possible and so for the rest of
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this video I'm going to be walking you
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through the finding your unfair
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Advantage process that I take all
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accelerat members through and at the end
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I'm going to be showing with you how you
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can get this worksheet yourself and so
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you can go away and fill that all out
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and get the best Niche for you in 2025
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so this process of finding your unfair
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Advantage is really a self audit and
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it's broken into four different stages
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of business access experience
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connections and interest so I'm just
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going to walk through what each of these
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is about and why it's so important that
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you analyze this first in order to
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direct you towards a niche that's best
00:04:16
for you so firstly we have business
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access which basically means do you have
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a business that you have access to
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whether it's your own some people come
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into this business model with their own
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business that they're coming from or do
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you have access to maybe your your
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parents or your aunties or your uncles
00:04:29
or or or your best friends or someone
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close to you who has a business who will
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basically give you access to that
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business where you can go in and try to
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identify use cases for AI Automation and
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you have a very free roam and and low
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pressure environment to experiment and
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test this is such a huge advantage and
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you should absolutely Niche down to
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wherever you have access to a business
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because it gives you that space to
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experiment and learn I promise you if
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you were coming into this brand new and
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you're maybe not familiar with AI
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automation as a skill set and actually
00:04:55
doing the technical side or you've never
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run a business before or both then this
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kind of Freedom that you have and and
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safe space to innovate and test and and
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learn and stumble is the most important
00:05:06
thing that you could get and by far the
00:05:07
most valuable thing that you could have
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so that's number one business access and
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by the end of this process I'm going to
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explain sort of the grading criteria on
00:05:14
what you should prioritize and when but
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first one is business access and I've
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got a little stat here for you according
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to Startup genome on average startups
00:05:21
have to Pivot upwards of seven times for
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achieving product Market fit so when you
00:05:25
come into this new business and you're
00:05:27
trying to find a solution that you can
00:05:28
sell that is really creating value for
00:05:30
people and you can sell repeatedly to
00:05:32
other businesses you may have to go into
00:05:34
this business you have access to and try
00:05:36
this and try this and try this up to
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7even or more times until you find
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something that's actually worthwhile so
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that's just like setting the
00:05:41
expectations and when you have that safe
00:05:42
environment to do it by far the best
00:05:44
thing so that should be your number one
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pick the second part of this self audit
00:05:47
is centered around experience so all of
00:05:49
your past experience and the idea with
00:05:51
this is that if you have maybe worked in
00:05:53
the Landscaping industry before worked
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in the insurance space before the
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experience that you gained in those
00:05:58
years or maybe decades that you worked
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in it is going to allow you to
00:06:01
understand the unique problems that that
00:06:03
industry faces so that you can create a
00:06:05
product or service around solving that
00:06:06
problem business is all about value
00:06:08
creation through problem solving and so
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the core of anything you're trying to do
00:06:11
when you're starting a new business is
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finding a valuable problem to solve and
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so the experience of' gained allows its
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firsthand experience right so this is
00:06:18
allowing you to really pinpoint and
00:06:20
Target something that you know is
00:06:21
painful that you are kind of datab
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backed as what I try to tell all the
00:06:24
accelerator members try to find some
00:06:25
either firsthand or secondhand data that
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this is a problem that's worth solving
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so that you can start off on the right
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foot I have another a stat here
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basically this is going to remove a lot
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of the guess work for you because if you
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come into a niche where you're
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completely new to it you're going to go
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I'll go on Reddit I'll watch some
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YouTube videos sure you can you can
00:06:41
guess your way but it is literally
00:06:42
guessing what problems need to be solved
00:06:44
and again I want to remind you of that
00:06:45
stat startups have to Pivot upwards of
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seven times before achieving product
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Market fit where they have something
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that really serves the needs of the
00:06:51
market that they're trying to serve so
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by doing this and prioritizing niching
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Down based on your experience and
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understanding problems that that
00:06:58
particular niche has you get to
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eliminate as much of that guess workk
00:07:02
and sort of jumping r as possible and
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ideally you just bang the nail on the
00:07:05
here the first time it's probably not
00:07:06
going to happen you probably are going
00:07:07
to need a couple little pivots with the
00:07:09
product or the service that you do but
00:07:11
you can sort of get the general area
00:07:12
right first time and that's why
00:07:13
experience is so important the third
00:07:15
stage of the self audit is based on your
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connection so who you know who you have
00:07:19
relationships with there might have been
00:07:20
friends colleagues anyone in your family
00:07:22
even basically any connections that will
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allow you to either firstly talk to them
00:07:26
and say hey what problems and try to
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like leech off the their experience and
00:07:30
like I said the experience of firsthand
00:07:31
like what problems are actually in this
00:07:33
industry is ideal but if you have
00:07:35
connections who have maybe 10 years
00:07:36
experience in a certain industry you can
00:07:38
have a conversation with them and say
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hey look what are the main problems that
00:07:41
you're facing on the dayto day can you
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sit down with me for a bit maybe you
00:07:43
need to pay them a little bit if you're
00:07:44
not very good friends with them or the
00:07:46
connection isn't very strong or if it's
00:07:47
a family member take them out for dinner
00:07:49
or or go make dinner for them if you're
00:07:51
really trying to be a good family member
00:07:52
and have a chat with them say walk me
00:07:54
through the biggest problems you're
00:07:55
facing in your business and really try
00:07:57
to absorb all of the information and and
00:07:59
understanding they have of their Niche
00:08:00
and the problems that they face so that
00:08:01
you can then go and create some ideas of
00:08:03
services and products you can recommend
00:08:05
to them so hey how would you like this
00:08:07
what about this if I could build this
00:08:08
automation that would take this off your
00:08:09
plate would that be really valuable and
00:08:10
you just use them as a sounding board
00:08:11
and go back and forth and the second
00:08:13
part of why connections can be so
00:08:15
valuable is that one first you they
00:08:17
could be a a first client for you or a
00:08:19
free client that you get to build it for
00:08:20
but more importantly they could also
00:08:21
have if they've been in the industry for
00:08:23
a long time have an extensive set of
00:08:24
connections and you can say hey look
00:08:26
let's let's cut a deal here well we've
00:08:28
we've dialed it and we've got it really
00:08:29
working on your business or on your
00:08:30
example um now we can take it and sell
00:08:32
to other people do you want to do a deal
00:08:34
where I can sell it for $4,000 and I'll
00:08:36
give you a cut 5050 or you know you can
00:08:38
do whatever cut you want there just to
00:08:40
get things off the ground and they can
00:08:41
actually help you with the distribution
00:08:43
and they can provide referral leads and
00:08:45
referral leads According to some of the
00:08:46
data that I've I've found for us
00:08:48
referrals as in people say your
00:08:50
connection referring someone to you and
00:08:51
saying hey look I know this guy who's
00:08:53
got this really cool AI system or this
00:08:55
great AI offer for for your consulting
00:08:56
or education according to refer reach
00:08:58
B2B organizations with referrals
00:09:00
encounter a 71% higher conversion rate
00:09:03
you also have faster deals overall with
00:09:05
69% of B2B sales Personnel believing
00:09:08
that referred leads close faster than
00:09:10
other leads per refer re statistics and
00:09:12
finally you get higher value customers
00:09:14
through referrals as well the Warton
00:09:15
School of Business found that referred
00:09:17
customers have a 16% higher lifetime
00:09:19
value on average right so massive
00:09:21
benefits to referrals so you can use
00:09:23
Connections in two ways either to learn
00:09:24
more about their problems they face and
00:09:26
really leverage their understanding of
00:09:27
the problems that they face on the dayto
00:09:28
day and then use them as distribution
00:09:30
Partners if possible so that's why
00:09:31
connections are massive win if you're
00:09:33
trying to pick a niche where you have an
00:09:35
unfair advantage and the final part of
00:09:36
the self order to find your best Niche
00:09:38
for 2025 is based on your interest what
00:09:41
are you what gets you really excited
00:09:43
what gets you motivated and you're
00:09:44
really curious about what what the
00:09:46
potential is for this certain area your
00:09:47
interest may be sented around a certain
00:09:49
niche as then like man I'm really
00:09:50
interested in learning how I mean trades
00:09:53
people I keep using an example of
00:09:54
plumbers I just think it's so
00:09:55
interesting that at some point plumbers
00:09:57
are going to be using AI throughout
00:09:58
their business and I mean someone's
00:09:59
going to be the one to facilitate that
00:10:01
and sort of map out the the plumber AI
00:10:03
stack you know I think that's pretty
00:10:05
interesting to me I don't I don't know
00:10:06
why but if you you may be interested in
00:10:08
a certain Niche H and how AI can affect
00:10:11
that and really help businesses grow or
00:10:12
or have some impact in overall like this
00:10:15
agriculture cool stuff going on there's
00:10:16
Healthcare but I'd probably stick to
00:10:18
something sort of more basic service
00:10:19
based business if possible but again
00:10:21
interest is an interest and aside from
00:10:22
just the industry that you could be
00:10:23
interested in you could be interested in
00:10:25
the solution type or the category saying
00:10:28
hey like I'm really interested in this
00:10:29
AI appointment setting thing I think
00:10:30
there's so much value to be created with
00:10:32
these systems and taking humans away
00:10:33
from doing this mundane stuff and
00:10:35
allowing them to focus I think AI
00:10:36
appointment set is a really cool and I
00:10:38
really want to go deep on that or it
00:10:39
might be the solution category so type
00:10:41
is like the specific the category as the
00:10:43
whole and the solution category of hey I
00:10:45
think these AI voice agents have a lot
00:10:47
of potential and I'm really interested
00:10:48
and I like seeing where that's going so
00:10:51
an interest is an extremely good way of
00:10:53
of picking an unfer advantage because if
00:10:55
you have like I go back to Nal lot on
00:10:57
this Nal rant um he says do what feels
00:10:59
like play to you but may look like work
00:11:00
to others and this comes back to his
00:11:02
concept of specific knowledge and he
00:11:04
calls out stuff that you you can't go to
00:11:06
school and be taught it so specific
00:11:07
knowledge might be knowing in to end how
00:11:09
to implement an AI sales co-pilot system
00:11:12
you can go to school and get taught math
00:11:13
you can go to get school and taught the
00:11:15
basics of Economics but you couldn't
00:11:16
necessarily go to school or university
00:11:18
and be taught into to end how to
00:11:19
implement an AI sales co-pilot right
00:11:21
there's a lot of extra I could tell you
00:11:22
the steps and you could understand it
00:11:24
but the actual implementation of that
00:11:26
there's a lot of extra stuff and
00:11:27
specific knowledge that's gained like
00:11:28
the the hes along the way that you need
00:11:30
to dodge and so he says specific
00:11:31
knowledge like this is extremely
00:11:33
valuable and we should all try to find
00:11:34
it to be to be very successful and
00:11:36
specific knowledge is found much more by
00:11:38
pursuing your innate talents your
00:11:40
genuine curiosity and your passions if
00:11:42
you're not 100% into it somebody else
00:11:45
who is 100% into it will outperform you
00:11:47
and they won't just outperform You by a
00:11:49
little bit they'll outperform You by a
00:11:51
lot and so to bring this back to niching
00:11:52
down and finding your un advantages here
00:11:54
I can use example of myself at least um
00:11:57
I am absolutely obsessed with this AR in
00:11:59
businessing and it is just and and
00:12:01
content creation as well this is
00:12:02
something it's just I found the perfect
00:12:04
mixture of things that interest me and
00:12:06
that I'm good at and that's why you have
00:12:07
seen me if you guys have been watching
00:12:08
me for a while really just absolutely
00:12:10
take off in the past few years and I'm
00:12:12
so grateful for that and while I am of
00:12:13
course grateful for the monetary stuff
00:12:15
and everything that comes with it but
00:12:16
I'm actually more grateful that I found
00:12:18
something as a job and as a as a career
00:12:20
that combines all of my interest and
00:12:22
also matches my my talents and and
00:12:23
skills if you want to call that and I've
00:12:25
seen time and time again people try to
00:12:27
copy what I'm doing or try to also get
00:12:29
into AI cuz they just see it as a shiny
00:12:31
object and because they don't actually
00:12:33
love it they just get like a fraction of
00:12:35
the results that myself and my team have
00:12:36
got so please if you are looking for any
00:12:40
the the interest and something that
00:12:41
actually motivates you and you're really
00:12:43
interested in is a significant factor
00:12:44
but I do see interest and passion as a
00:12:46
nice to have in this case and also as a
00:12:48
last result so if you give me a second
00:12:49
I'll break down how these different
00:12:51
things we've got business access we've
00:12:52
got experience we've got connections and
00:12:54
interest so breaking down the scoring
00:12:56
criteria business access is number one
00:12:58
if you were looking to pick your ideal
00:12:59
Niche for 2025 wherever you have access
00:13:01
to a business should be the place you
00:13:03
start that is by far the most important
00:13:05
thing even if you're not super
00:13:06
interested in it trust me if you start
00:13:08
making progress and making money from it
00:13:10
you kind of get naturally interested in
00:13:11
it as well to a certain degree and if
00:13:12
you don't have business access the
00:13:14
second best option is a niche where you
00:13:15
have both experience and connections
00:13:18
right so if you have the experience know
00:13:19
the problems connections to help sell
00:13:21
that and distribute it that's second
00:13:22
best and then third best is if you have
00:13:25
either connections or experience so one
00:13:26
or the other that's third best and
00:13:29
number four is if you don't have any of
00:13:31
those options you just have some
00:13:32
interest in hey oh these these like AI
00:13:35
Automation and Building Things on make
00:13:37
and air table and stuff interest or I'm
00:13:38
interested in voice agents just having
00:13:40
some kind of interest is the the bare
00:13:42
minimum and the bottom bottom tier of
00:13:44
this however interest can also be added
00:13:47
on top of all of those so if you have
00:13:48
business access and you're really into
00:13:49
it that's even better if you have
00:13:51
business or if you have experience and
00:13:52
connections and you're really obsessed
00:13:54
about it then that's even better so
00:13:55
interest is more of like a nice to have
00:13:57
and like a jet fuel or a rocket booster
00:13:59
that you can strap onto your your
00:14:01
niching selection and your business as a
00:14:03
whole but if you do have the business
00:14:04
access experience connections Etc and
00:14:06
don't have interest don't worry about it
00:14:08
but again to reiterate priority should
00:14:09
be business access and then
00:14:10
experienceing connections interest is a
00:14:12
nice to have and also if you don't have
00:14:14
any of those three then interest is is a
00:14:17
is a good last result so if you don't
00:14:19
have any other option do what you're
00:14:21
interested in all right so that's the
00:14:22
breakdown and and if you don't have
00:14:24
anything that you're interested in the
00:14:25
AI space then go out and watch some
00:14:27
videos go and watch more of my stuff
00:14:29
watch more of other people's videos
00:14:30
there's so much out there if you just
00:14:31
find something to C latch on to and you
00:14:33
go wow that's interesting you feel that
00:14:34
pull like you want to go and have a have
00:14:36
a play around or learn more about it
00:14:37
that is your Niche and that's what you
00:14:38
should stick to so I want to just wrap
00:14:40
this up now it's probably been a bit
00:14:41
longer than I planned but I got in a
00:14:42
little bit of extra explanations in
00:14:44
there to share with you guys but the
00:14:46
resource that I want to give away is
00:14:48
actually directly from the accelerator
00:14:49
as I said so my accelerator program paid
00:14:51
program I have a free community as well
00:14:53
soon as they come into my accelerator
00:14:54
they use this exact worksheet that I'm
00:14:56
going to give you access to and to get
00:14:57
access to it it'll be in the first link
00:14:58
in the description you go in and fill
00:15:00
out a little form then it's going to be
00:15:01
sent to you directly via email um and
00:15:03
that's how you can get this entire
00:15:04
worksheet that I put my accelerator
00:15:05
members through so again sorry to bait
00:15:07
and switch it with that title but I hope
00:15:08
you got to the end of it and you realize
00:15:09
that I'm actually trying to do this for
00:15:10
your own good don't let someone like me
00:15:12
or other people be like that's the right
00:15:14
Niche for you you need to do this unless
00:15:15
I sit down and have a chat with you of
00:15:16
course and you're on my Q&A in the free
00:15:18
community but don't like try to be
00:15:20
spoonfed either I heard there's a lot of
00:15:22
money in real estate so I guess we go
00:15:23
into real estate no use your brain
00:15:25
follow the exact process I've just given
00:15:26
you by far the most important thing you
00:15:28
can do because you want to do work that
00:15:29
feels like play to you or you have a
00:15:31
ridiculous unfair advantage in that is
00:15:32
all for the video guys thank you so much
00:15:34
for watching if you want to watch
00:15:35
another one from me I've just put out a
00:15:36
massive video on AI agents which I put a
00:15:38
lot of work into if you haven't seen
00:15:39
that already highly recommend you check
00:15:41
that out aside from that thank you so
00:15:42
much for watching and I will see you in
00:15:43
the next one
