How I Started My Clothing Business at 20 | Marketing Strategies, Investments, + More!!!

00:39:48
https://www.youtube.com/watch?v=8En3Iy8jzUo

Resumo

TLDRIn this video, Natalia shares her entrepreneurial journey of starting an ethical fashion brand during the pandemic, detailing the strategies that helped her achieve impressive growth in her business. She discusses key steps such as understanding the brand concept, production methods, financial management, and effective marketing techniques on social media platforms. Natalia emphasizes the importance of sustainability in her business practices, revealing how she keeps her operations ethical while promoting her brand. The video serves as a comprehensive guide for aspiring entrepreneurs wanting to navigate the challenges of building a successful business in the fashion industry.

Conclusões

  • 🚀 Start with a solid concept: Define your product and mission clearly.
  • 🧵 Focus on production: Consider whether to make products yourself or partner with manufacturers.
  • 💰 Manage investments wisely: Know your initial costs and plan your budget.
  • 📈 Marketing is crucial: Utilize social media trends and engage with your audience.
  • 🙌 Stay sustainable: Ensure your practices align with ethical and sustainable values.
  • 📦 Choose the right platform: Make your website user-friendly on platforms like Squarespace.
  • 📬 Don't overlook email marketing: Build an email list to communicate directly with customers.
  • 💬 Share your journey: Being open about your process helps build a loyal following.
  • 💪 Keep learning and improving: Be receptive to feedback and continually adapt your business.
  • 🤝 Build a support network: Surround yourself with positive influences and helpful communities.

Linha do tempo

  • 00:00:00 - 00:05:00

    Natalia introduces herself and shares her entrepreneurial journey, emphasizing her growth in the fashion business since June 2020, where she gained over 10,000 Instagram followers and received more than 400 orders. She aims to provide insights to help others succeed in their own business ventures, showing that it is possible to achieve success relatively quickly.

  • 00:05:00 - 00:10:00

    She discusses the importance of having a clear business concept. Natalia shares her commitment to ethical and sustainable fashion, rooted in her background from the Fashion Institute of Technology. After graduating during the pandemic, she chose to pursue her passion for starting her brand instead of looking for a conventional job, highlighting how critical it is to define one's purpose and values for the business.

  • 00:10:00 - 00:15:00

    Natalia explains her production process, underscoring that she makes all her products by hand. She emphasizes the need to carefully choose manufacturers if one opts to outsource production. Potential business owners must ensure alignment in values and prioritize sustainability, as quality plays a crucial role in establishing a reputable brand.

  • 00:15:00 - 00:20:00

    The investment segment covers the initial expenses she incurred when launching her brand, which were relatively low since she had the necessary equipment. She provides a breakdown of her startup costs, including fabric, a website plan, and shipping supplies, advocating for a practical budget that aligns with individual capabilities.

  • 00:20:00 - 00:25:00

    Pricing strategies highlight the balance between affordability and sustainability, explaining how ethical fashion often comes at a higher cost due to the fair labor behind it. She suggests being transparent with customers about pricing and labor costs while sharing insights on calculating retail prices to ensure profitability and understanding one's worth.

  • 00:25:00 - 00:30:00

    Natalia dives into the branding process, discussing the significance of creating a brand identity that resonates with customers. She underscores the importance of reflecting brand values and aesthetics in all marketing materials. Managing limiting beliefs about sustainability and ethical practices while staying true to her mission is also addressed as she promotes a positive brand message.

  • 00:30:00 - 00:39:48

    Finally, Natalia illustrates the importance of marketing strategies to grow her audience. She shares experiences with various social media platforms, stressing the impact of engaging content and staying updated on current trends. She recommends diversifying marketing channels and emphasizes the significance of customer feedback and ongoing analysis to continually improve the business.

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Vídeo de perguntas e respostas

  • What inspired you to start your brand?

    I have always known I wanted to start a business, and after graduating during the pandemic, I decided to take a risk and pursue my passion for ethical fashion.

  • How did you market yourself?

    I used social media platforms like TikTok and Instagram effectively, leveraging trends and engaging content to grow my following.

  • What challenges did you face when starting your business?

    Navigating production, finances, and building a recognizable brand were some of the primary challenges, along with managing sustainability.

  • How did you handle production?

    I produce my items myself, ensuring they align with my ethical standards, and recommend working closely with any manufacturers.

  • How should I price my products?

    Consider the cost of materials, labor, and desired profit margins while ensuring you remain competitive yet sustainable.

  • What’s your advice for those facing negativity or doubt from others?

    Focus on your own beliefs and affirmations; surround yourself with supportive people and stay motivated by your passion.

  • How important is branding for your business?

    Branding is crucial as it defines your business's personality and helps customers recognize your products.

  • What tools do you use for bookkeeping?

    I use QuickBooks to manage my finances and keep track of income and expenses.

  • How do you stay motivated?

    I stay motivated by focusing on the people who will receive my products and the purpose behind my work.

  • Do you do unpaid collaborations?

    I have done it in the past but found it doesn’t always yield much return, so I recommend being cautious.

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Rolagem automática:
  • 00:00:00
    [Music]
  • 00:00:03
    hey guys it's natalia and today i have
  • 00:00:05
    probably the most highly requested video
  • 00:00:07
    of all time i'm going to be sharing with
  • 00:00:08
    you guys how i started
  • 00:00:10
    my brand so if you're new here and this
  • 00:00:12
    is the first video that you're watching
  • 00:00:13
    of me hello hi i'm natalia
  • 00:00:15
    feel free to subscribe if you want more
  • 00:00:17
    fun business and fashion content
  • 00:00:19
    anyway i started my business back in the
  • 00:00:21
    summer in june of 2020
  • 00:00:22
    and i have been able to grow it pretty
  • 00:00:25
    decently i would say
  • 00:00:26
    in the past almost six months it'll be
  • 00:00:28
    six months next week so i technically
  • 00:00:30
    i'm not at the six month mark yet but
  • 00:00:32
    i've been able to grow my brand to over
  • 00:00:33
    10 000 followers
  • 00:00:34
    on instagram i've gotten over 400 orders
  • 00:00:37
    and it's all been
  • 00:00:38
    within the time span of five months so i
  • 00:00:40
    want to share with you guys my
  • 00:00:41
    strategies how i came up with everything
  • 00:00:43
    how i managed to gain an
  • 00:00:45
    audience so that hopefully you guys can
  • 00:00:47
    start your businesses and be equally as
  • 00:00:49
    successful if not more
  • 00:00:50
    so to make sure i cover everything i
  • 00:00:52
    asked you guys on instagram to send me
  • 00:00:53
    some questions of what you want me to
  • 00:00:54
    cover
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    i'm gonna kind of integrate them into my
  • 00:00:56
    topics i'm also going to leave each
  • 00:00:58
    topic and kind of the questions covered
  • 00:00:59
    in the description with the timestamp of
  • 00:01:01
    when it starts in case you want to
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    only watch the marketing part of it if
  • 00:01:05
    you want to watch financial part of it
  • 00:01:07
    or whatever it is you want to get out of
  • 00:01:09
    it if there's a certain part of it i'm
  • 00:01:10
    going to leave all the time stamps down
  • 00:01:11
    below
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    so you can skip ahead if you would like
  • 00:01:13
    to because i have a feeling this might
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    be a very long video but
  • 00:01:16
    i want to make sure that i put in all
  • 00:01:17
    the information possible and really give
  • 00:01:19
    you guys everything you want to know
  • 00:01:20
    so i don't want to cut it too short
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    either so that's that without further
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    ado
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    let's get into it so step number one
  • 00:01:28
    let's talk about the concept
  • 00:01:29
    that is obviously the most important
  • 00:01:31
    part of starting a business is just
  • 00:01:32
    knowing like what your business is
  • 00:01:34
    what are you doing what is your concept
  • 00:01:36
    what is your product why are you
  • 00:01:37
    starting a business
  • 00:01:38
    why do you want to do this all these
  • 00:01:40
    things all these questions are really
  • 00:01:41
    important to ask yourself
  • 00:01:43
    when you're first starting off for me
  • 00:01:44
    personally i've always known i wanted to
  • 00:01:46
    start a business it wasn't anything new
  • 00:01:47
    and out of the blue at all for me it's
  • 00:01:49
    something that i've known for a very
  • 00:01:51
    very long time
  • 00:01:52
    i didn't think that the time i started
  • 00:01:54
    was gonna be the time that i would start
  • 00:01:55
    i did not have that in mind at all but
  • 00:01:57
    it is something that i've known i've
  • 00:01:58
    always wanted to do if that makes any
  • 00:02:00
    sense i graduated from the fashion
  • 00:02:02
    institute of technology in may of 2020
  • 00:02:04
    so this past may with a degree in
  • 00:02:06
    fashion design and obviously
  • 00:02:08
    with the pandemic and everything i was
  • 00:02:09
    forced to move back home to indiana
  • 00:02:12
    where i was before living in new york
  • 00:02:14
    and
  • 00:02:14
    i had originally thought that after
  • 00:02:15
    graduation i was going to be living in
  • 00:02:17
    new york still and that i would be
  • 00:02:19
    working for a company and kind of just
  • 00:02:21
    building up myself and what not to get
  • 00:02:23
    to the point to where i could start a
  • 00:02:24
    brand that was kind of my plan that i
  • 00:02:26
    had in mind but obviously 2020 had
  • 00:02:28
    different plans and i ended up having to
  • 00:02:30
    be back home and my only choices seem to
  • 00:02:32
    be either get a regular job just to get
  • 00:02:34
    myself by and to make sure that i'm
  • 00:02:35
    being able to support myself financially
  • 00:02:37
    or b start my brand and kind of just go
  • 00:02:39
    for it and being the person i am i would
  • 00:02:41
    rather take the risky route and i'd
  • 00:02:43
    rather do
  • 00:02:44
    something that i'm passionate about
  • 00:02:45
    rather than just be safe so i went ahead
  • 00:02:47
    and started my business and it honestly
  • 00:02:49
    has been
  • 00:02:50
    a dream ever since it's done really
  • 00:02:51
    really well and i've obviously learned a
  • 00:02:53
    lot along the way which is why i'm
  • 00:02:54
    making this video to help you guys out
  • 00:02:55
    but that's kind of my story and how i
  • 00:02:57
    started and why i started i knew from
  • 00:02:59
    day one that my concept was definitely
  • 00:03:00
    going to be ethical fashion above
  • 00:03:02
    everything because it's really important
  • 00:03:04
    that my products are ethically
  • 00:03:06
    produced and that no person is harmed in
  • 00:03:08
    the process and on top of that i also
  • 00:03:09
    decided to be
  • 00:03:10
    very sustainable in my process because
  • 00:03:13
    on top of not wanting to
  • 00:03:14
    harm any people i don't want to harm the
  • 00:03:15
    planet anymore either because i just
  • 00:03:17
    have done a lot of research on
  • 00:03:18
    fashion and the environment and realized
  • 00:03:20
    i didn't want to be part of that problem
  • 00:03:22
    so that is where my concept and my ideas
  • 00:03:25
    came from in case you're
  • 00:03:26
    wondering so some questions that you
  • 00:03:28
    guys gave me that kind of go along with
  • 00:03:29
    that are
  • 00:03:30
    how much did you prep before starting it
  • 00:03:32
    so honestly i prepped for about a month
  • 00:03:34
    before actually
  • 00:03:35
    launching and starting the business like
  • 00:03:37
    i said i graduated in may and then i
  • 00:03:39
    started my business in late june june
  • 00:03:40
    26th so
  • 00:03:41
    between my graduation and launch day is
  • 00:03:43
    the time that i was planning and kind of
  • 00:03:44
    getting everything ready so i definitely
  • 00:03:46
    think that you do need to take that time
  • 00:03:48
    to plan and to make sure that you know
  • 00:03:50
    what you're doing and make sure that
  • 00:03:51
    everything is kind of set up and lined
  • 00:03:53
    up i don't think it's one of those
  • 00:03:54
    things that you can think about and then
  • 00:03:56
    a week later start because i think
  • 00:03:57
    that's too soon it doesn't give you time
  • 00:03:59
    to fully develop
  • 00:04:00
    your ideas second question is how to
  • 00:04:01
    make your brand recognizable
  • 00:04:03
    i really like this question because i do
  • 00:04:05
    think it's really important i think it
  • 00:04:06
    goes hand in hand with you know really
  • 00:04:08
    creating a solid concept for your
  • 00:04:09
    business because it's important to make
  • 00:04:11
    sure that you're not just another
  • 00:04:12
    business you're not just another
  • 00:04:13
    clothing brand what makes you
  • 00:04:15
    special like why would people even want
  • 00:04:17
    to follow you why would people want to
  • 00:04:18
    buy from you when there is
  • 00:04:20
    hundreds of thousands of other stores
  • 00:04:21
    they could buy from and this is where
  • 00:04:23
    it's really important to have a solid
  • 00:04:24
    concept and to really know why you're
  • 00:04:26
    coming into this business
  • 00:04:27
    for me like i said it was the idea of
  • 00:04:29
    ethical fashion sustainable fashion slow
  • 00:04:31
    fashion
  • 00:04:32
    i follow a lot of brands that are like
  • 00:04:34
    me there's i'm not the only one there's
  • 00:04:36
    plenty of incredibly talented designers
  • 00:04:38
    that do the same thing that i do but i
  • 00:04:39
    found that a lot of the designers that i
  • 00:04:41
    follow
  • 00:04:41
    are not the same aesthetic as me they're
  • 00:04:43
    not the same vibe i really wanted very
  • 00:04:45
    beautiful like fun feminine pieces
  • 00:04:47
    because that's kind of where my
  • 00:04:48
    aesthetic lies and a lot of the slow
  • 00:04:49
    fashion brands that i followed were
  • 00:04:51
    either really boho or a lot of them are
  • 00:04:53
    really gender fluid which is wonderful
  • 00:04:55
    and i love that but it's just not my
  • 00:04:56
    style so i knew that there wasn't
  • 00:04:58
    very many people if at all that kind of
  • 00:05:00
    did the same thing as i do but also at
  • 00:05:02
    the same aesthetic and design point that
  • 00:05:04
    i do so that's where i think that i
  • 00:05:06
    become a little bit more recognizable i
  • 00:05:07
    also think i have a bit of an advantage
  • 00:05:09
    in the sense
  • 00:05:10
    of like i've had my youtube channel for
  • 00:05:11
    a very very long time and it's not like
  • 00:05:13
    it's a huge channel or anything but
  • 00:05:15
    the fact that i have somewhat of a
  • 00:05:16
    following on there and
  • 00:05:18
    i'm able to show the process and show
  • 00:05:19
    behind the scenes of my business and
  • 00:05:21
    behind the scenes of being a fashion
  • 00:05:22
    designer i think is very
  • 00:05:24
    new and unseen and unheard of i think a
  • 00:05:26
    lot of fashion designers kind of
  • 00:05:27
    hide their process a little bit they
  • 00:05:29
    don't want to share the behind the
  • 00:05:31
    scenes things they don't want to
  • 00:05:32
    share their secrets or anything and i'm
  • 00:05:35
    kind of the opposite and i just show you
  • 00:05:36
    guys everything i'm pretty open about it
  • 00:05:38
    and i think that's also a reason why
  • 00:05:40
    people really like to follow me and
  • 00:05:41
    really like my business is because i
  • 00:05:43
    share all of that so i'm not saying that
  • 00:05:44
    you need to have a youtube channel you
  • 00:05:46
    need to start sharing everything but you
  • 00:05:48
    do need to find something that
  • 00:05:49
    makes you stand out from everybody else
  • 00:05:51
    and really does make you recognizable as
  • 00:05:53
    a brand and as a business and that is
  • 00:05:55
    something that you need to think about
  • 00:05:56
    the next questions are over
  • 00:05:57
    just my collections in general how many
  • 00:05:59
    pieces in a collection how often
  • 00:06:01
    honestly i personally do not like to
  • 00:06:03
    force creativity upon myself i find that
  • 00:06:06
    my best pieces come when i'm not
  • 00:06:07
    necessarily looking for them
  • 00:06:09
    so for me it means being inspired by
  • 00:06:11
    whatever's around me whatever fabric i
  • 00:06:13
    find whatever it is
  • 00:06:14
    i then decide to make something it's not
  • 00:06:16
    like i'm forcing myself to come out with
  • 00:06:17
    a collection every two weeks or every
  • 00:06:19
    three weeks or whatever
  • 00:06:20
    i think it naturally kind of happens
  • 00:06:21
    just because i do get inspired naturally
  • 00:06:23
    but i'm not forcing it on myself and i
  • 00:06:25
    don't think there is a
  • 00:06:26
    golden number of how much you should be
  • 00:06:28
    putting out and how many pieces or
  • 00:06:30
    whatever i think it's very personal it's
  • 00:06:31
    very up to you and how your business
  • 00:06:33
    works
  • 00:06:34
    [Music]
  • 00:06:35
    alright step number two let's talk about
  • 00:06:37
    production how are you gonna produce
  • 00:06:38
    your product
  • 00:06:39
    for me personally i make all my products
  • 00:06:41
    myself i sew them all myself i make all
  • 00:06:43
    my patterns i literally do all the
  • 00:06:44
    sewing i do it all so it's really easy
  • 00:06:46
    for me to kind of skip over
  • 00:06:48
    that step just because i don't have to
  • 00:06:49
    worry about any sort of middleman on
  • 00:06:51
    production but obviously i know that not
  • 00:06:52
    everybody wants to sew all of their
  • 00:06:54
    products and maybe you do want to send
  • 00:06:56
    them out to manufacturers then
  • 00:06:57
    if you do that then you need to make
  • 00:06:58
    sure you find a manufacturer you really
  • 00:07:00
    align with make sure all of your beliefs
  • 00:07:01
    and values are aligned with theirs make
  • 00:07:03
    sure you're getting samples and don't
  • 00:07:04
    just choose the first one that comes to
  • 00:07:06
    your google search page make sure that
  • 00:07:08
    you are actually going through all of
  • 00:07:10
    them and making sure that you're finding
  • 00:07:12
    the one that really suits you
  • 00:07:13
    and if you're buying wholesale again
  • 00:07:15
    make sure that aligns with your values
  • 00:07:17
    make sure that the quality is up to par
  • 00:07:19
    you need to make sure that you're really
  • 00:07:20
    investing time into researching all
  • 00:07:22
    these things in production because it's
  • 00:07:24
    super important that the quality and the
  • 00:07:25
    standard of your product
  • 00:07:27
    is as good as you're saying it is you
  • 00:07:28
    also need to take into consideration
  • 00:07:30
    production time and what that's gonna
  • 00:07:32
    look like for you for me personally
  • 00:07:33
    since i make everything i kind of know
  • 00:07:35
    how much i can make within a week so i
  • 00:07:37
    only put out as much as i know i can
  • 00:07:39
    make within a two-week period i try to
  • 00:07:41
    keep it under one week but i give myself
  • 00:07:42
    two weeks just in case i get an
  • 00:07:43
    overwhelming amount of orders or
  • 00:07:45
    anything but
  • 00:07:45
    say i can only make 10 t-shirts in a
  • 00:07:48
    week i'm not going to put
  • 00:07:49
    30 t-shirts up on my website because i
  • 00:07:51
    know i'm not going to be able to fulfill
  • 00:07:52
    that in the time that i give my
  • 00:07:54
    customers so i only put 10 at a time so
  • 00:07:56
    you need to also think about that in
  • 00:07:57
    your production process and
  • 00:07:59
    the timing of everything and making sure
  • 00:08:00
    you have enough inventory
  • 00:08:02
    of everything that you want questions
  • 00:08:04
    that you guys asked that kind of go
  • 00:08:05
    along with this one is where do you buy
  • 00:08:06
    bulk fabric
  • 00:08:07
    i personally don't necessarily buy
  • 00:08:09
    fabric in bulk
  • 00:08:10
    bulk fabric would be wholesale fabric
  • 00:08:12
    pretty much and i don't buy enough for
  • 00:08:14
    it to be considered wholesale i feel
  • 00:08:16
    like wholesale kind of starts at the 20
  • 00:08:18
    and 30 yard mark but i really only buy
  • 00:08:20
    like 10 to 15 yards at a time which is
  • 00:08:22
    still a big amount of fabric but at the
  • 00:08:24
    same time it's not big enough to be
  • 00:08:25
    considered bulk just yet so i buy it at
  • 00:08:28
    normal places where you can buy fabric i
  • 00:08:29
    don't have any specific wholesalers that
  • 00:08:31
    i go to or manufacturers or anything
  • 00:08:34
    like that this is a list of places that
  • 00:08:35
    i like to shop from some of them
  • 00:08:37
    are dead stock fabrics vintage fabrics
  • 00:08:39
    thrifted fabrics or just natural fiber
  • 00:08:41
    fabrics so there's a little bit of
  • 00:08:42
    everything but these are my go-to places
  • 00:08:44
    as of right now
  • 00:08:45
    and the other most common question is
  • 00:08:47
    what equipment do you use what sewing
  • 00:08:48
    machine do you use i use a janome
  • 00:08:50
    magnolia 7330 and i really really love
  • 00:08:53
    it it is definitely a bit pricier on
  • 00:08:54
    sewing machines but it's not
  • 00:08:56
    an industrial one or anything i also
  • 00:08:58
    have the singer pro finish
  • 00:08:59
    for my serger it's worked really well
  • 00:09:01
    for me it's not industrial by any means
  • 00:09:03
    but
  • 00:09:03
    does the job and as far as embroidery i
  • 00:09:05
    use the brother pe 800 that one is
  • 00:09:07
    definitely quite the investment and you
  • 00:09:09
    don't need an embroidery machine if you
  • 00:09:11
    want to start a business i just
  • 00:09:12
    personally wanted that it was kind of
  • 00:09:13
    like an extra little bonus that i wanted
  • 00:09:15
    but it's not necessary by any means but
  • 00:09:17
    i really love it
  • 00:09:18
    it's really great and it is definitely
  • 00:09:20
    more advanced though
  • 00:09:23
    next topic let's talk about investment
  • 00:09:25
    let's talk about
  • 00:09:26
    money this is probably my most asked
  • 00:09:28
    question is always just about
  • 00:09:30
    investments about how much i spend and
  • 00:09:32
    my profits and just
  • 00:09:33
    everything like that i get asked so so
  • 00:09:35
    much and let me be honest with you i'm
  • 00:09:36
    not
  • 00:09:37
    a financial advisor i don't know that
  • 00:09:39
    much about finances i am 21 years old
  • 00:09:41
    right now it's not like i have this
  • 00:09:42
    whole life of experience under me in
  • 00:09:44
    finances whatsoever so like i'm learning
  • 00:09:46
    every day with this just as much as you
  • 00:09:47
    guys are but here's the thing i
  • 00:09:49
    had enough common sense in me to know
  • 00:09:50
    that i should never spend more than i
  • 00:09:52
    have that's something my parents have
  • 00:09:53
    always very much instilled into my brain
  • 00:09:55
    they're really really good at budgeting
  • 00:09:57
    and just
  • 00:09:58
    managing their money that's something
  • 00:09:59
    that has luckily been translated to me
  • 00:10:01
    and i've always been really good about
  • 00:10:02
    that i've never overspent i always have
  • 00:10:04
    savings like i'm pretty good with my
  • 00:10:05
    money as
  • 00:10:06
    is so the financial part wasn't too
  • 00:10:08
    awful for me i didn't really need to
  • 00:10:10
    invest that much money to begin with
  • 00:10:12
    because i had all the equipment already
  • 00:10:14
    since i have been sewing forever it's
  • 00:10:16
    not like i needed to buy sewing machines
  • 00:10:18
    and sergers and all these things like i
  • 00:10:19
    have had all these things for a very
  • 00:10:21
    long time it was already in my
  • 00:10:22
    possession i didn't need equipment the
  • 00:10:24
    only things i actually spent money on as
  • 00:10:25
    far as like a initial investment i would
  • 00:10:27
    say
  • 00:10:28
    were the fabrics that i bought for the
  • 00:10:30
    first collection my website plan
  • 00:10:32
    my shipping supplies my business cards
  • 00:10:34
    and my clothing tags
  • 00:10:36
    and my po box and that's pretty much it
  • 00:10:38
    not much to it so if you want actual
  • 00:10:39
    numbers because i know you guys are
  • 00:10:41
    gonna ask here's the thing
  • 00:10:42
    i bought five fabrics to begin with for
  • 00:10:44
    my first collection but i only
  • 00:10:46
    ended up using three fabrics at first
  • 00:10:48
    and then the other two later on
  • 00:10:49
    so technically if i would have just
  • 00:10:51
    bought those first three fabrics for the
  • 00:10:53
    first collection without having bought
  • 00:10:55
    the other ones it would have maybe been
  • 00:10:56
    400
  • 00:10:57
    for all those fabrics and i think it was
  • 00:10:58
    enough for around 10 to 15 of each dress
  • 00:11:01
    that i originally put out
  • 00:11:03
    i bought it all at once thinking i was
  • 00:11:04
    gonna put all these things out at the
  • 00:11:06
    same time but the second set of fabrics
  • 00:11:07
    didn't come in till much later so i
  • 00:11:09
    ended up just putting out one collection
  • 00:11:10
    and then using those for the second
  • 00:11:12
    collection so i had planned to make the
  • 00:11:14
    first collection a lot bigger but it
  • 00:11:15
    just didn't come in time so i
  • 00:11:16
    i didn't do that but but technically it
  • 00:11:18
    would have been 400 for that first
  • 00:11:20
    collection and then my accessories and
  • 00:11:22
    like scrunchies and headbands that i had
  • 00:11:23
    were made from fabrics that i already
  • 00:11:25
    had so that was pretty much free because
  • 00:11:26
    i already had them my shipping materials
  • 00:11:28
    maybe were like 200 to begin with for
  • 00:11:30
    the set that i got and it lasted me
  • 00:11:32
    quite a long time my website plan is a
  • 00:11:34
    monthly plan but i ended up just buying
  • 00:11:36
    the yearly one instead because it is
  • 00:11:38
    technically cheaper in the long run and
  • 00:11:40
    i think that it may have been 300
  • 00:11:42
    or so i decided to get one of the higher
  • 00:11:45
    commerce plans for squarespace but
  • 00:11:46
    that's not really necessary at all i
  • 00:11:48
    just wanted those features so i went for
  • 00:11:49
    it
  • 00:11:50
    and then my business cards were maybe
  • 00:11:51
    like 50 bucks and my clothing tags were
  • 00:11:54
    like a hundred dollars for
  • 00:11:55
    like a big set of them so overall it
  • 00:11:57
    wasn't a huge investment to start off
  • 00:11:59
    with i would say it was probably
  • 00:12:01
    anywhere between like a thousand two
  • 00:12:02
    thousand five hundred dollars at
  • 00:12:04
    absolute
  • 00:12:04
    most for the initial investment of
  • 00:12:06
    everything i spent kind of to start off
  • 00:12:09
    with but at the same time it's not
  • 00:12:10
    necessary for you to spend that much you
  • 00:12:12
    don't need to buy
  • 00:12:13
    like that much fabric i could have been
  • 00:12:15
    fine buying half the fabric i did so i
  • 00:12:17
    think that
  • 00:12:17
    overall when it comes to investment and
  • 00:12:19
    your finances and stuff figure out what
  • 00:12:21
    works for you and make a budget that's
  • 00:12:23
    realistic to yourself and then kind of
  • 00:12:25
    work around that so let's go into the
  • 00:12:26
    questions that
  • 00:12:27
    talk about pricing and finances so the
  • 00:12:29
    first one is how do you price things i
  • 00:12:31
    get this question a lot and i think it's
  • 00:12:32
    really hard
  • 00:12:33
    sometimes to price things i personally
  • 00:12:35
    really want to be an affordable brand i
  • 00:12:37
    don't want to be super luxury high-end
  • 00:12:39
    but at the same time ethical and
  • 00:12:40
    sustainable fashion is not
  • 00:12:42
    cheap and it's not cheap for a reason
  • 00:12:43
    it's not because i'm a name brand by any
  • 00:12:45
    chance it's just because
  • 00:12:47
    the labor is being paid fairly unlike
  • 00:12:49
    with fast fashion
  • 00:12:50
    and obviously sustainable materials are
  • 00:12:52
    more expensive than non-sustainable
  • 00:12:54
    materials which is why people don't use
  • 00:12:55
    them as much so
  • 00:12:56
    that makes my prices be a little bit
  • 00:12:59
    higher i personally think that obviously
  • 00:13:01
    when it comes to pricing things you need
  • 00:13:02
    to take into consideration the cost of
  • 00:13:04
    materials so
  • 00:13:05
    say i'm making t-shirts and each t-shirt
  • 00:13:08
    takes a yard of fabric to make how much
  • 00:13:10
    does that yard cost me 20 bucks all
  • 00:13:12
    right well 20 bucks for cost of material
  • 00:13:13
    they need to think about other materials
  • 00:13:15
    things like threads are you using any
  • 00:13:17
    buttons any zippers
  • 00:13:18
    and also this is where you put in the
  • 00:13:20
    price for the clothing tag that you put
  • 00:13:22
    on it
  • 00:13:23
    and also the shipping supplies that
  • 00:13:24
    you're using to send it out add that
  • 00:13:26
    up it's probably just a few dollars then
  • 00:13:28
    you have to think about labor costs so
  • 00:13:29
    for me i pay myself 20
  • 00:13:31
    an hour for however long it takes me to
  • 00:13:33
    make something so if a t-shirt takes me
  • 00:13:34
    an hour i add 20
  • 00:13:35
    to the cost to make sure i cover labor
  • 00:13:37
    because obviously at some point in time
  • 00:13:38
    i'm not going to be making everything
  • 00:13:40
    myself and i'm going to have to be
  • 00:13:41
    paying someone and i want to be paying
  • 00:13:42
    them fairly so that would be what they
  • 00:13:44
    would be getting if i had somebody else
  • 00:13:45
    to make it but it's currently just going
  • 00:13:47
    to meet because i'm making it and then
  • 00:13:48
    once you have that figured out that's
  • 00:13:50
    your base minimum like that is what you
  • 00:13:52
    need to price it at at the bare minimum
  • 00:13:54
    because it has to cover everything and
  • 00:13:55
    make sure that you're not losing money
  • 00:13:57
    that's when you put in your profit most
  • 00:13:59
    stores i would say have a
  • 00:14:00
    150 profit margin if not more so if i
  • 00:14:03
    were to add all that up it would be like
  • 00:14:05
    what 45
  • 00:14:06
    ish per se so you take that 45 and
  • 00:14:08
    multiply it by 1.5 which would be 150
  • 00:14:11
    and then that gives you 67.5 and that
  • 00:14:14
    would be your profit margin so that
  • 00:14:15
    would be what you add to the initial 45
  • 00:14:17
    so then your final price would be 112.50
  • 00:14:21
    which i think
  • 00:14:22
    is a lot of money for a t-shirt so i
  • 00:14:24
    personally do not have that high of a
  • 00:14:26
    profit margin for me my profit margin
  • 00:14:28
    currently is only 50
  • 00:14:30
    which is really really low and it should
  • 00:14:32
    probably be at least 100
  • 00:14:33
    just to make sure that i'm actually
  • 00:14:35
    making money off of it and i'm able to
  • 00:14:37
    reinvest that money and grow my business
  • 00:14:39
    but because as of right now when i'm
  • 00:14:40
    filming this video i'm living with my
  • 00:14:42
    parents and i don't have any
  • 00:14:43
    excess things to kind of worry about as
  • 00:14:45
    far as rent or food or bills or anything
  • 00:14:47
    i'm able to kind of keep my prices a
  • 00:14:48
    little bit lower and kind of start
  • 00:14:50
    working up to
  • 00:14:51
    where i want them to actually be for me
  • 00:14:52
    to make a living but for now it's
  • 00:14:54
    comfortable and it's fine and i'm able
  • 00:14:55
    to do it but obviously at some point i
  • 00:14:56
    am going to have to up them and make
  • 00:14:58
    sure that
  • 00:14:59
    i remember my own worth i think it's
  • 00:15:00
    really easy for all of us to kind of
  • 00:15:02
    feel bad about pricing things higher
  • 00:15:04
    and feel like we're not worth that but
  • 00:15:05
    realistically we are worth that and we
  • 00:15:08
    need to
  • 00:15:08
    understand that for our customers to
  • 00:15:10
    also understand that i think that if
  • 00:15:11
    you're fully transparent about why you
  • 00:15:13
    price things the way you do people will
  • 00:15:14
    understand and it will be okay
  • 00:15:16
    the next question is what do you use for
  • 00:15:18
    bookkeeping and i use quickbooks i'm
  • 00:15:20
    honestly not
  • 00:15:21
    too great at keeping up with it too
  • 00:15:23
    often i think probably once a month i'll
  • 00:15:24
    go on it and kind of sort through all of
  • 00:15:26
    my
  • 00:15:27
    payments and everything that has gone
  • 00:15:28
    through my card and honestly i like to
  • 00:15:29
    use it just to make sure that my money
  • 00:15:31
    in
  • 00:15:31
    is always higher than my money out and
  • 00:15:33
    making sure i'm not spending more than i
  • 00:15:34
    have and making sure that my savings is
  • 00:15:36
    going up and all that type of stuff
  • 00:15:40
    all right next up let's talk about
  • 00:15:42
    branding i think this is so fun i love
  • 00:15:44
    branding because it's kind of where you
  • 00:15:46
    give your business personality and you
  • 00:15:48
    kind of
  • 00:15:49
    choose how you're going to portray
  • 00:15:50
    yourself to the world and it's super fun
  • 00:15:52
    so branding you got to think about what
  • 00:15:54
    your color palette is what kind of fonts
  • 00:15:55
    you're using what your overall just
  • 00:15:57
    vibe and aesthetic is that's kind of
  • 00:15:59
    where branding comes in
  • 00:16:00
    and it's really important to have very
  • 00:16:02
    set and specific branding because that's
  • 00:16:03
    how people can point out like oh that's
  • 00:16:05
    a natalia dress because the aesthetic
  • 00:16:07
    the branding you see it or like
  • 00:16:08
    you can tell that that is my instagram
  • 00:16:10
    graphic because that's my style and
  • 00:16:12
    that's my aesthetic and that's my kind
  • 00:16:13
    of branding so you definitely do have to
  • 00:16:15
    think about
  • 00:16:16
    what your color scheme is going to look
  • 00:16:17
    like what kind of fonts do you want to
  • 00:16:19
    use do you want it to be very
  • 00:16:20
    minimalistic do you want it to be
  • 00:16:22
    kind of maximalist over the top do you
  • 00:16:24
    want it to be super colorful or more
  • 00:16:25
    muted
  • 00:16:26
    just all these type of things make sure
  • 00:16:27
    it fits obviously your products and your
  • 00:16:29
    personality and just kind of the overall
  • 00:16:31
    vibe you're trying to give
  • 00:16:32
    branding also has to do with what your
  • 00:16:34
    mission statement is and what
  • 00:16:36
    kind of things you're promoting and your
  • 00:16:38
    values your morals all that kind of
  • 00:16:40
    stuff also goes into it so make sure
  • 00:16:41
    that when you're thinking of your
  • 00:16:42
    branding you're also thinking of what
  • 00:16:44
    kind of messages you're putting out and
  • 00:16:45
    what you want to promote
  • 00:16:47
    things that you want people to see
  • 00:16:49
    within your business so for me obviously
  • 00:16:51
    i'm promoting like ethical and
  • 00:16:52
    sustainable fashion and just slow
  • 00:16:53
    fashion
  • 00:16:54
    and slow living in general like ethical
  • 00:16:56
    consumption just sustainable living
  • 00:16:58
    all that type of stuff is obviously what
  • 00:16:59
    i am promoting but on top of that i am
  • 00:17:01
    a very inclusive brand so i'm also
  • 00:17:03
    promoting just inclusivity positivity
  • 00:17:05
    kindness love all that type of stuff is
  • 00:17:07
    part of my branding as well it's part of
  • 00:17:09
    what my brand stands for and what i want
  • 00:17:12
    to
  • 00:17:12
    show and portray to the world with my
  • 00:17:14
    brand so the question that goes with
  • 00:17:16
    this one is how do you manage your
  • 00:17:17
    limiting
  • 00:17:18
    beliefs and i think that she means like
  • 00:17:20
    how do i manage being sustainable and
  • 00:17:21
    ethical and kind of keeping up with all
  • 00:17:23
    of that in the process and to be honest
  • 00:17:25
    it is really really hard to keep up with
  • 00:17:27
    obviously for me being ethical means
  • 00:17:28
    making everything myself which is a lot
  • 00:17:30
    of work and it would be so much easier
  • 00:17:32
    for me to send it out to a manufacturer
  • 00:17:33
    even an ethical manufacturer but because
  • 00:17:35
    i really want to make sure i'm seeing
  • 00:17:37
    the process and i'm overseeing
  • 00:17:39
    everything
  • 00:17:39
    i am making it myself instead and even
  • 00:17:41
    with sustainability obviously it limits
  • 00:17:43
    the materials i can use and being zero
  • 00:17:46
    waste also limits how i can make things
  • 00:17:48
    and get rid of things and obviously it
  • 00:17:50
    forces me to use and reuse scraps and
  • 00:17:52
    little tiny cutting scraps and all that
  • 00:17:54
    type of stuff so it is definitely
  • 00:17:56
    limiting but at the same time that is my
  • 00:17:57
    brand and that is why people follow me
  • 00:17:59
    and that is what people expect from me
  • 00:18:01
    and want to see from me
  • 00:18:03
    so i know that that is what i have to do
  • 00:18:05
    and though it is
  • 00:18:06
    frustrating at times and sometimes i get
  • 00:18:08
    really overwhelmed with it
  • 00:18:10
    i know that because it has such an
  • 00:18:12
    important purpose and that because
  • 00:18:14
    it is such an important cause that it is
  • 00:18:16
    worth it in the end and that people are
  • 00:18:18
    gonna appreciate that so
  • 00:18:19
    it keeps me motivated in that sense but
  • 00:18:21
    it is definitely difficult and i think
  • 00:18:22
    it's always gonna be easier to take
  • 00:18:24
    the not so good route obviously i could
  • 00:18:27
    be making so much money
  • 00:18:28
    as a fast fashion brand and sending my
  • 00:18:30
    stuff out to asia to be made
  • 00:18:32
    and underpaying people and upping the
  • 00:18:35
    prices like no
  • 00:18:36
    other and just make a bunch of profit
  • 00:18:37
    off of people but i
  • 00:18:39
    don't want to be that person and i know
  • 00:18:41
    that even though it's a lot more work
  • 00:18:42
    and that it's going to take
  • 00:18:44
    so much more effort it's going to be
  • 00:18:46
    worth it because i'm doing good
  • 00:18:47
    if that makes any sense that is kind of
  • 00:18:49
    my thought process with it it's
  • 00:18:50
    definitely very limiting but
  • 00:18:51
    it is really fulfilling at the same time
  • 00:18:56
    all right the next step is marketing
  • 00:18:58
    this is probably my most
  • 00:18:59
    highly requested topic to talk about
  • 00:19:02
    is how did you market yourself how did
  • 00:19:05
    you grow your following
  • 00:19:06
    so let's talk about it marketing is
  • 00:19:08
    honestly super fun and honestly it's all
  • 00:19:10
    self-taught i never took any business
  • 00:19:12
    classes i
  • 00:19:13
    was not a business major by any means i
  • 00:19:15
    never took any minors in it or did
  • 00:19:16
    anything with it it's all just kind of
  • 00:19:18
    self-taught
  • 00:19:19
    common sense research type stuff for me
  • 00:19:21
    so i'll share with you guys
  • 00:19:22
    what has worked for me so obviously
  • 00:19:24
    majority of my marketing is done through
  • 00:19:25
    social media and i think that's how most
  • 00:19:27
    people do it nowadays because it's the
  • 00:19:28
    easiest way to get a global audience and
  • 00:19:31
    just to kind of reach a lot of people
  • 00:19:32
    especially
  • 00:19:33
    in this day and age when everything is
  • 00:19:34
    so digital already i think that when
  • 00:19:36
    you're starting a business you need to
  • 00:19:37
    think about the
  • 00:19:39
    kind of social media platforms you want
  • 00:19:40
    to be using are you going to use all of
  • 00:19:42
    them are you going to dedicate your time
  • 00:19:43
    to one more than the other
  • 00:19:44
    kind of think on that a little bit but
  • 00:19:46
    my personal opinion is that you kind of
  • 00:19:48
    need to
  • 00:19:48
    try a little bit of everything and make
  • 00:19:50
    sure that you're in the know and
  • 00:19:51
    relevant on all social media because you
  • 00:19:54
    never know when one is going to blow up
  • 00:19:55
    more than the other or when there's a
  • 00:19:57
    new one that you should get on
  • 00:19:58
    all that type of stuff is really
  • 00:20:00
    important to stay relevant and to stay
  • 00:20:02
    on top of it for me that meant starting
  • 00:20:04
    a tick tock to promote my brand and my
  • 00:20:06
    business and that blew up
  • 00:20:07
    it also meant obviously my instagram and
  • 00:20:09
    posting there consistently which
  • 00:20:11
    that has also blown up i do post on
  • 00:20:13
    facebook not so often and not all of my
  • 00:20:15
    content because i don't feel like the
  • 00:20:17
    same posts that go to instagram can go
  • 00:20:18
    to facebook i feel like it's just a very
  • 00:20:20
    different audience but i do use facebook
  • 00:20:22
    just to make sure i'm reaching kind of
  • 00:20:23
    that more
  • 00:20:24
    family and older relatives area of my
  • 00:20:26
    life and making sure they're keeping up
  • 00:20:28
    with what i'm doing so those are the
  • 00:20:29
    social media platforms i use
  • 00:20:31
    we can also talk about email marketing
  • 00:20:32
    that's also a really important part of
  • 00:20:34
    it email marketing though it seems like
  • 00:20:36
    it's outdated and that
  • 00:20:37
    it's not important it's actually really
  • 00:20:39
    useful because if social media were
  • 00:20:41
    to die one of these days if tick tock
  • 00:20:43
    got banned and instagram got banned and
  • 00:20:45
    we didn't have any social media left we
  • 00:20:47
    could still have our emails because
  • 00:20:48
    that's something that
  • 00:20:49
    isn't a social media that could be taken
  • 00:20:51
    away if that makes sense so you'll
  • 00:20:53
    always have your email list you'll
  • 00:20:54
    always have that way to contact people
  • 00:20:56
    and also think about it this way social
  • 00:20:58
    media only shows your post to like 20 to
  • 00:21:00
    30 percent of your following it doesn't
  • 00:21:02
    actually put it on everybody's feeds and
  • 00:21:04
    same with tick tock it shows it to a
  • 00:21:05
    couple people if those couple people
  • 00:21:06
    like it goes to the next couple
  • 00:21:08
    so it's not like social media shows your
  • 00:21:10
    content to absolutely everybody who's
  • 00:21:12
    following you whereas with email
  • 00:21:13
    marketing
  • 00:21:14
    that email goes to absolutely everybody
  • 00:21:16
    on that list if you have 10 000 people
  • 00:21:17
    on that list it's going to 10
  • 00:21:19
    000 people it's not just going to 20
  • 00:21:20
    seeing if they open it and then sending
  • 00:21:22
    it out
  • 00:21:22
    it's going to all of them so definitely
  • 00:21:24
    utilize that as well obviously don't go
  • 00:21:26
    overboard nobody likes to get spam
  • 00:21:27
    emails all the time but make sure you're
  • 00:21:29
    using it so those are the four places
  • 00:21:30
    that i kind of market myself
  • 00:21:32
    and on top of that i also have a google
  • 00:21:34
    my business account so that when people
  • 00:21:35
    go to google and they search like
  • 00:21:37
    fashion designer
  • 00:21:38
    near me at least in indiana they'll find
  • 00:21:40
    me i'm the first one that pops up there
  • 00:21:41
    or if they search my name natalia
  • 00:21:43
    trevino maro i'm on there and you can
  • 00:21:45
    see my google business page and you can
  • 00:21:46
    see reviews and all that type of stuff
  • 00:21:48
    that's also really important
  • 00:21:49
    obviously as far as marketing so those
  • 00:21:51
    are all the ways that i market and
  • 00:21:52
    different places where i kind of have
  • 00:21:54
    my foot in the door if you will so let's
  • 00:21:56
    go into questions that go with this
  • 00:21:57
    the first one is what are your marketing
  • 00:21:59
    strategies i honestly like to
  • 00:22:01
    be very active on social media and i
  • 00:22:04
    like to be in the know of what's going
  • 00:22:05
    on especially
  • 00:22:06
    on tick tock per se it's really
  • 00:22:08
    important to stay on top of trends using
  • 00:22:10
    trending sounds is so
  • 00:22:12
    important that's how my first tick tock
  • 00:22:13
    blew up i got a million views in
  • 00:22:15
    like two days or something like that and
  • 00:22:17
    all of my products got sold out and
  • 00:22:19
    that's kind of how i
  • 00:22:20
    started my business i was like a couple
  • 00:22:23
    weeks into me starting so that was kind
  • 00:22:25
    of me starting with bing and it was
  • 00:22:26
    really cool and it was really awesome
  • 00:22:28
    but it wasn't a random tick tock that
  • 00:22:29
    blew up necessarily i did it with
  • 00:22:31
    intention
  • 00:22:32
    because i knew that that sound that i
  • 00:22:33
    was using at the time was really really
  • 00:22:35
    popular and it was starting to gain a
  • 00:22:36
    lot of traction i saw it a lot on my for
  • 00:22:38
    you page so i knew it was trending and i
  • 00:22:39
    knew that a lot of people
  • 00:22:40
    were liking this sound so i decided to
  • 00:22:42
    use it and i decided to use it in a way
  • 00:22:44
    that i knew would attract people so the
  • 00:22:46
    sound that i used kind of just said like
  • 00:22:48
    you got it so i was like okay what do i
  • 00:22:50
    have that people want so i
  • 00:22:51
    talked about being a sustainable brand
  • 00:22:53
    an ethical brand and
  • 00:22:54
    having international shipping and being
  • 00:22:57
    relatively affordable and all that type
  • 00:22:58
    of stuff which obviously drew people in
  • 00:23:00
    and the video itself didn't show my
  • 00:23:02
    product so that made people have to go
  • 00:23:04
    to my profile click on my website and
  • 00:23:05
    then view my product which was all very
  • 00:23:08
    very intentional because again i knew
  • 00:23:10
    that that had a chance of blowing up
  • 00:23:12
    because of the popularity of the sound
  • 00:23:13
    and obviously because of my beliefs and
  • 00:23:15
    what i was saying i knew that people
  • 00:23:17
    would relate to and would like
  • 00:23:18
    so it obviously led them to my website
  • 00:23:20
    and i got a ridiculous amount of page
  • 00:23:22
    views that night
  • 00:23:23
    and obviously so many sales so that's
  • 00:23:25
    kind of the strategy on tick tock was
  • 00:23:26
    kind of just using trending sounds
  • 00:23:28
    making sure to stay on top of it making
  • 00:23:30
    quick
  • 00:23:30
    funny content educational content just
  • 00:23:32
    making sure that you're kind of on top
  • 00:23:34
    of what's new and trendy because that's
  • 00:23:36
    what's going to get you
  • 00:23:37
    maybe viral content as far as instagram
  • 00:23:39
    i think it's a little bit more difficult
  • 00:23:40
    but here's the thing that i've learned
  • 00:23:41
    about instagram or i guess any social
  • 00:23:43
    media in general is if you're using new
  • 00:23:45
    features that they're providing for you
  • 00:23:47
    they're going to push your content more
  • 00:23:48
    so what does that mean for instagram
  • 00:23:50
    as of right now reels are kind of the
  • 00:23:52
    new big thing on instagram right now and
  • 00:23:54
    they're really trying to push that so
  • 00:23:55
    i decided that it would be a good idea
  • 00:23:57
    to put one of my tick tocks that did
  • 00:23:58
    really well onto my instagram as a reel
  • 00:24:00
    and then just let it be and see what
  • 00:24:02
    would happen and as of right now i have
  • 00:24:03
    nearly a million views on it which is
  • 00:24:05
    crazy and it's gotten me
  • 00:24:06
    7 000 followers in the past three to
  • 00:24:09
    four days which
  • 00:24:10
    again is super crazy especially because
  • 00:24:11
    instagram is one of those
  • 00:24:13
    platforms that's kind of hard to grow on
  • 00:24:14
    organically but i made sure to use
  • 00:24:16
    a new feature that they were providing
  • 00:24:18
    because they're kind of pushing that
  • 00:24:19
    content more and i already knew that
  • 00:24:20
    content did really well on my tick tock
  • 00:24:22
    so i figured it would do really well on
  • 00:24:24
    instagram too
  • 00:24:24
    so i think it's important to just kind
  • 00:24:26
    of stay on top of it and make sure you
  • 00:24:28
    know what's new and what's trending and
  • 00:24:29
    what is popping on social media
  • 00:24:31
    that's how you make viral content that
  • 00:24:33
    is how people find you and that is the
  • 00:24:34
    best strategy i can give you is just to
  • 00:24:36
    be in the know keep up with trends and
  • 00:24:38
    just keep going the next question is how
  • 00:24:39
    did you build such a big following and
  • 00:24:41
    obviously the last question kind of
  • 00:24:42
    answered in a sense if i've had viral
  • 00:24:44
    content which has really helped me but i
  • 00:24:46
    also think it's important to be very
  • 00:24:47
    consistent
  • 00:24:48
    obviously it's not like everything i
  • 00:24:49
    post goes viral i've posted hundreds of
  • 00:24:51
    tick tocks and
  • 00:24:52
    not every single one goes viral only one
  • 00:24:54
    has actually really gone viral so
  • 00:24:55
    it's not like all of my content does
  • 00:24:57
    super super well but i'm very consistent
  • 00:24:59
    you know and i know that eventually one
  • 00:25:01
    of them will do well
  • 00:25:02
    if i keep posting and if i keep trying
  • 00:25:04
    and then i'm just persistent on it and
  • 00:25:06
    same with instagram i post every single
  • 00:25:07
    day on there i make sure to engage with
  • 00:25:09
    my audience i make sure to answer to all
  • 00:25:10
    of comments i get i answer to dms i make
  • 00:25:13
    sure to follow people back
  • 00:25:14
    and engage with their content and just
  • 00:25:16
    be a very active member of your
  • 00:25:18
    community
  • 00:25:18
    you don't just want to be one of those
  • 00:25:19
    people that posts and ghosts so you need
  • 00:25:22
    to make sure you're engaging and to do
  • 00:25:23
    that you also need to make sure that you
  • 00:25:24
    have engaging content and that your
  • 00:25:26
    content is easy to engage
  • 00:25:28
    with if you're only promoting your
  • 00:25:29
    products all the time kind of hard to
  • 00:25:30
    engage with and not everybody's going to
  • 00:25:32
    want to be commenting on that so you
  • 00:25:33
    want to make sure that aside from
  • 00:25:34
    promoting your products you also have
  • 00:25:36
    content that is educational maybe
  • 00:25:38
    or something that's a little more
  • 00:25:39
    light-hearted maybe you're telling some
  • 00:25:41
    personal stories some fun facts about
  • 00:25:43
    yourself just make it more than just
  • 00:25:45
    promoting a product because people
  • 00:25:46
    obviously they want to follow your
  • 00:25:48
    business and your products and they like
  • 00:25:49
    your products and that's why they follow
  • 00:25:51
    you but at the same time
  • 00:25:52
    they're going to want to follow you more
  • 00:25:53
    and buy more from you if they know you
  • 00:25:55
    as a person
  • 00:25:56
    and if they see values and they see a
  • 00:25:57
    kind of a more personable
  • 00:25:59
    account behind it not just a business
  • 00:26:01
    account and make sure that everything
  • 00:26:02
    you put out is very
  • 00:26:03
    intentional and that there's a lot of
  • 00:26:05
    passion behind what you're doing just a
  • 00:26:06
    thing to keep in mind
  • 00:26:07
    [Applause]
  • 00:26:09
    all right let's talk about the website
  • 00:26:11
    and how you're gonna host your product
  • 00:26:13
    so i personally use squarespace and i
  • 00:26:15
    really really love it i think it's a
  • 00:26:16
    wonderful platform i love the aesthetic
  • 00:26:18
    of it i love how much you can customize
  • 00:26:20
    it
  • 00:26:20
    i honestly have not tried shopify or wix
  • 00:26:23
    really so i can't say anything on the
  • 00:26:25
    other platforms but i think that you
  • 00:26:26
    should definitely do your research and
  • 00:26:28
    kind of play around with it and see
  • 00:26:29
    which one works best for you you also
  • 00:26:31
    want to make sure that your website is
  • 00:26:32
    user-friendly you want to make sure all
  • 00:26:33
    of your information is easy to find you
  • 00:26:35
    want to make sure it's easy for people
  • 00:26:36
    to contact you
  • 00:26:37
    you want to make sure that all of your
  • 00:26:38
    pictures are really clean and crisp you
  • 00:26:41
    want to make sure that there's not too
  • 00:26:42
    much going on that it's really
  • 00:26:43
    simplistic and
  • 00:26:44
    people are able to easily find
  • 00:26:46
    everything that they need to find and
  • 00:26:47
    all the information is there you want to
  • 00:26:49
    make sure all your values are on there
  • 00:26:50
    and making sure people really know what
  • 00:26:52
    your brand is about because that at
  • 00:26:53
    least personally is the first place that
  • 00:26:55
    i go to when i go to a new shop's
  • 00:26:56
    website i always go to the about or
  • 00:26:58
    any sort of like mission statement i
  • 00:26:59
    want to make sure that their values
  • 00:27:01
    align with my own and that
  • 00:27:03
    we meet eye to eye on that and then if
  • 00:27:04
    they do then i'll buy from them question
  • 00:27:06
    that goes with this one is how did you
  • 00:27:07
    make your website and squarespace is
  • 00:27:09
    super easy they have a bunch of
  • 00:27:10
    templates you can use and then customize
  • 00:27:12
    so
  • 00:27:12
    that's how i did mine nothing crazy i
  • 00:27:14
    did not have to code it myself and i
  • 00:27:16
    don't think you need to either obviously
  • 00:27:18
    you can if you want to but that would be
  • 00:27:19
    an extra cost that
  • 00:27:20
    is not really necessary there's so many
  • 00:27:23
    tutorials online on how to use
  • 00:27:24
    squarespace and customize it and
  • 00:27:26
    squarespace help is also just really
  • 00:27:28
    good and
  • 00:27:28
    very useful and i use it all the time to
  • 00:27:30
    add new features and add-ons and
  • 00:27:31
    plug-ins and all that type of stuff so
  • 00:27:33
    definitely just do your research play
  • 00:27:34
    around with it but it's not that hard
  • 00:27:38
    all right next let's talk about
  • 00:27:39
    promoting and your launch day so once
  • 00:27:41
    you have everything kind of set up and
  • 00:27:43
    you're ready to
  • 00:27:44
    start promoting you've got your pictures
  • 00:27:45
    of your products which you obviously
  • 00:27:46
    want to make sure they're good pictures
  • 00:27:48
    you don't need a professional
  • 00:27:49
    photographer by any means but do make
  • 00:27:51
    sure that it is high enough quality i
  • 00:27:53
    would say it's probably smartest to
  • 00:27:54
    actually use a camera and not just your
  • 00:27:55
    iphone but if you're going to use your
  • 00:27:56
    iphone at least do it in natural
  • 00:27:58
    lighting and make sure it's really good
  • 00:27:59
    and crisp but yeah you want to start
  • 00:28:00
    promoting stuff before you launch i
  • 00:28:02
    think it's super important to build up
  • 00:28:03
    some sort of hype before you just
  • 00:28:05
    launch your product i personally think
  • 00:28:06
    that i started promoting my brand maybe
  • 00:28:08
    a week or two before i actually launched
  • 00:28:10
    sometime around then so that's kind of
  • 00:28:13
    the time period i had i was promoting on
  • 00:28:15
    my instagram i was promoting on
  • 00:28:17
    my tick tock and i was promoting on my
  • 00:28:19
    youtube channel because i also did a
  • 00:28:20
    series on how i started my business and
  • 00:28:22
    just kind of the process so i was
  • 00:28:23
    promoting it all around and definitely
  • 00:28:25
    for
  • 00:28:25
    quite a few weeks to make sure that i
  • 00:28:27
    built some sort of attraction up to my
  • 00:28:28
    launch day
  • 00:28:29
    and my launch day honestly went really
  • 00:28:31
    well i had a good amount of orders
  • 00:28:32
    granted the majority of my orders were
  • 00:28:34
    from people that i knew i think i maybe
  • 00:28:36
    got
  • 00:28:36
    one or two orders from people i didn't
  • 00:28:38
    know which were like the best orders
  • 00:28:39
    ever but even though it was just from
  • 00:28:41
    people i knew it was still successful
  • 00:28:43
    because i still got orders on launch day
  • 00:28:45
    and that's not something everybody can
  • 00:28:46
    say so i was really content with it
  • 00:28:48
    and obviously from there i started
  • 00:28:49
    promoting more and eventually my take
  • 00:28:51
    dot went viral and that's when
  • 00:28:53
    everything kind of sold out and kind of
  • 00:28:54
    gained more traction
  • 00:28:55
    it was definitely slow but it was
  • 00:28:57
    successful and it worked and here we are
  • 00:28:59
    now so
  • 00:29:00
    i don't think that you should get too
  • 00:29:02
    worried if your launch day doesn't go
  • 00:29:04
    super well or if it takes you a little
  • 00:29:05
    bit to kind of gain that traction the
  • 00:29:06
    question that goes with this one
  • 00:29:08
    is do you do unpaid collaborations or
  • 00:29:11
    pr packages and i'm gonna be honest i
  • 00:29:14
    have done it before and i have sent
  • 00:29:16
    stuff out for free for certain people
  • 00:29:18
    but i haven't found that it gives me too
  • 00:29:20
    high of a
  • 00:29:20
    return per se at least not for what my
  • 00:29:23
    product's worth
  • 00:29:24
    obviously it has allowed me to get at
  • 00:29:25
    least pictures of people with my
  • 00:29:27
    products on which is really nice and
  • 00:29:28
    really helpful because i find that a lot
  • 00:29:30
    of people buy from me but not a lot of
  • 00:29:31
    people actually send me pictures of them
  • 00:29:33
    in my stuff which obviously as a
  • 00:29:34
    customer you don't have to do that but
  • 00:29:36
    it's really helpful
  • 00:29:37
    obviously when people see other people
  • 00:29:39
    actually wearing your stuff and you're
  • 00:29:40
    not just saying you sold all these
  • 00:29:41
    things but there's actually proof that
  • 00:29:43
    people are actually
  • 00:29:44
    buying stuff so i would honestly kind of
  • 00:29:46
    stay away from doing unpaid
  • 00:29:47
    collaborations and
  • 00:29:49
    kind of pr packages unless you have a
  • 00:29:51
    lot of excess inventory you can give out
  • 00:29:53
    but if you're a small business and you
  • 00:29:54
    are kind of starting up it's not really
  • 00:29:56
    necessary and i don't think you have to
  • 00:29:58
    do that
  • 00:30:00
    next let's talk about shipping so you've
  • 00:30:02
    launched you've figured out your whole
  • 00:30:03
    business now you have all these orders
  • 00:30:05
    how are you going to ship them out
  • 00:30:06
    there's obviously a lot of different
  • 00:30:07
    routes you can take i personally ship
  • 00:30:09
    everything with the usps because
  • 00:30:10
    i find that a it's the cheapest and it's
  • 00:30:13
    simple and easy and i didn't feel the
  • 00:30:15
    need to have to pay extra for ups or
  • 00:30:16
    fedex or any of those but it's totally
  • 00:30:18
    up to you so i personally use a website
  • 00:30:20
    called pirate ship and that is linked to
  • 00:30:23
    my squarespace so all of my orders from
  • 00:30:24
    squarespace kind of come into pirate
  • 00:30:26
    ship and then i'm able to print my
  • 00:30:27
    shipping labels on there like buy them
  • 00:30:29
    and print them i use a rolo printer to
  • 00:30:31
    print them out and i love it it is a
  • 00:30:33
    thermal printer it is wonderful
  • 00:30:34
    great investment probably one of my
  • 00:30:35
    better investments and yeah it's super
  • 00:30:37
    simple to use that software you just
  • 00:30:39
    kind of put in the dimensions of your
  • 00:30:40
    package the weight of it
  • 00:30:41
    and then it automatically brings in all
  • 00:30:43
    the information from the order so it
  • 00:30:45
    automatically puts in
  • 00:30:46
    the address that the person put in for
  • 00:30:47
    shipping so you don't have to manually
  • 00:30:49
    put that in or anything
  • 00:30:50
    and you can do like a few at a time so
  • 00:30:51
    like if 20 people bought two headbands
  • 00:30:53
    and you know it's the same weight for
  • 00:30:54
    all of them you can buy those all at the
  • 00:30:56
    same time and it'll just print all of
  • 00:30:57
    them separately which is really nice the
  • 00:30:59
    questions that go with this one are
  • 00:31:01
    what shipping supplies do you start with
  • 00:31:03
    i personally started with some
  • 00:31:04
    polymailers some tissue paper
  • 00:31:06
    some note cards some stickers and a
  • 00:31:08
    little weak care card but those are free
  • 00:31:10
    from eco and clothes i get all my stuff
  • 00:31:12
    from mikko and clothes they are a
  • 00:31:13
    sustainable packaging company
  • 00:31:14
    obviously that is also something to keep
  • 00:31:16
    in mind what kind of packaging do you
  • 00:31:17
    want do you want it to be branded do you
  • 00:31:19
    not want to be branded do you care if
  • 00:31:20
    it's sustainable or not there's
  • 00:31:22
    obviously a lot that goes into
  • 00:31:23
    the packaging as well so you do want to
  • 00:31:25
    kind of think on that personally for me
  • 00:31:26
    it was super important for it to be
  • 00:31:27
    sustainable i didn't really care for it
  • 00:31:29
    to be branded i don't think that's
  • 00:31:30
    really important or necessary like yeah
  • 00:31:32
    it's super cute if you get a branded
  • 00:31:33
    package but at the end of the day that's
  • 00:31:35
    just going to go into the trash so i'd
  • 00:31:36
    rather it just be a sustainable kind of
  • 00:31:38
    way to package things rather than it
  • 00:31:39
    just be
  • 00:31:40
    cute and for a picture or whatever you
  • 00:31:41
    know so those are the things that i
  • 00:31:43
    started with and that's still what i
  • 00:31:44
    continue with i don't have anything
  • 00:31:46
    extra i just package everything up into
  • 00:31:48
    the tissue paper
  • 00:31:49
    and use the sticker to seal it up and
  • 00:31:51
    then i put it into the polymailer and i
  • 00:31:53
    use the little note cards to write a
  • 00:31:54
    note on
  • 00:31:55
    and call it a day that's pretty much it
  • 00:31:57
    the other question is how did you set up
  • 00:31:58
    worldwide shipping was squarespace
  • 00:32:00
    friendly with that and to be honest it
  • 00:32:02
    was kind of difficult to set up
  • 00:32:03
    not difficult but a time-consuming i
  • 00:32:05
    would say i had to go to usps.com and
  • 00:32:07
    just kind of manually put in like say
  • 00:32:09
    i'm going to be shipping
  • 00:32:10
    this package of these dimensions and
  • 00:32:12
    this weight to australia and see how
  • 00:32:14
    much it would cost
  • 00:32:15
    and then put in a different way to the
  • 00:32:17
    same place and see how much it would
  • 00:32:18
    cost so then i made a list of countries
  • 00:32:19
    and how much it would cost me for each
  • 00:32:21
    one and then i was able to kind of
  • 00:32:22
    generalize them so
  • 00:32:24
    a lot of europe was kind of the same
  • 00:32:26
    pricing like western europe had
  • 00:32:28
    the same pricing but eastern europe kind
  • 00:32:29
    of had the same pricing and then places
  • 00:32:31
    like australia and new zealand had the
  • 00:32:32
    same pricing and
  • 00:32:34
    other parts of asia and then south
  • 00:32:35
    america has different pricing and then
  • 00:32:37
    canada and mexico are kind of similar
  • 00:32:39
    pricing so i was able to kind of group
  • 00:32:40
    them
  • 00:32:40
    by pricing but you do have to manually
  • 00:32:42
    put in like the countries the pricing
  • 00:32:44
    per weight so i also had to figure out
  • 00:32:46
    for weight how much it would cost and
  • 00:32:48
    what that increase is but once you do it
  • 00:32:50
    for one you can kind of figure out the
  • 00:32:51
    rest a lot easier once you kind of get
  • 00:32:53
    in the hang of it i hope that made sense
  • 00:32:54
    it's kind of difficult to figure out
  • 00:32:56
    but i think it's worth it a lot of
  • 00:32:58
    people really appreciate the fact that i
  • 00:32:59
    have worldwide shipping that i'm able to
  • 00:33:01
    be inclusive in that way so
  • 00:33:02
    if that's something you're looking into
  • 00:33:04
    it does take a little bit but i think
  • 00:33:05
    it's worth it
  • 00:33:08
    the last step of your business and
  • 00:33:10
    starting your business is just analyzing
  • 00:33:12
    things now that you've put out your
  • 00:33:13
    business now that you've launched and
  • 00:33:15
    you're shipping stuff out and all that
  • 00:33:17
    stuff you need to start analyzing and
  • 00:33:19
    you need to start getting feedback from
  • 00:33:21
    people
  • 00:33:21
    ask your customers if they're liking it
  • 00:33:23
    ask people to leave reviews see how you
  • 00:33:25
    can improve there's always ways we can
  • 00:33:26
    improve
  • 00:33:27
    i'm always improving my social media
  • 00:33:29
    from when i started to how it is right
  • 00:33:30
    now
  • 00:33:31
    has improved so much in the quality in
  • 00:33:33
    my content and what i'm posting and even
  • 00:33:35
    my website has improved so much from the
  • 00:33:37
    very start of how i started it to where
  • 00:33:39
    it is right now i've added so much more
  • 00:33:40
    information i've made it hopefully
  • 00:33:42
    easier to manage and i'm still
  • 00:33:43
    constantly changing it constantly making
  • 00:33:45
    sure to improve things it's super
  • 00:33:46
    important that you
  • 00:33:48
    are open to constant change and constant
  • 00:33:50
    growth because that is just something
  • 00:33:52
    that i've seen that comes naturally with
  • 00:33:54
    having a business and being an
  • 00:33:55
    entrepreneur is just you're constantly
  • 00:33:57
    growing you're constantly learning
  • 00:33:58
    there's
  • 00:33:58
    it doesn't ever stop and i think that's
  • 00:34:00
    the beauty of it i think it's super fun
  • 00:34:01
    and really cool to constantly be
  • 00:34:02
    learning and growing but it's definitely
  • 00:34:04
    something you have to be open to you
  • 00:34:05
    can't stay stagnant in one spot forever
  • 00:34:08
    so lastly i have a few other
  • 00:34:09
    questions that i didn't know where to
  • 00:34:11
    put into this video but i did want to
  • 00:34:12
    make sure that i answered them so i'm
  • 00:34:14
    gonna do a quick little q a right now
  • 00:34:15
    first question is how do you stay
  • 00:34:17
    motivated considering i do everything
  • 00:34:18
    myself it is difficult to stay motivated
  • 00:34:20
    but it's a lot easier for me
  • 00:34:22
    to have that motivation when i know that
  • 00:34:24
    the stuff i'm making
  • 00:34:25
    is going to a certain person in a
  • 00:34:27
    certain place since i make everything to
  • 00:34:28
    order i'm not just making random
  • 00:34:30
    inventory and hoping that it sells it's
  • 00:34:32
    like i'm making this t-shirt right now
  • 00:34:34
    that i know i'm going to package up and
  • 00:34:35
    ship to australia to
  • 00:34:37
    said person and i think that's really
  • 00:34:39
    cool and that is something that
  • 00:34:40
    motivates me kind of seeing that end
  • 00:34:41
    goal and seeing that there are people on
  • 00:34:43
    the other side of what i'm doing every
  • 00:34:44
    single day is what keeps me the most
  • 00:34:46
    motivated if i didn't have that i don't
  • 00:34:48
    know if i could get up in the mornings
  • 00:34:49
    every single day because it is a lot of
  • 00:34:51
    willpower to kind of get yourself up and
  • 00:34:53
    moving every day but having people and
  • 00:34:55
    having you guys as a support system and
  • 00:34:56
    kind of doing it for somebody is really
  • 00:34:58
    what motivates me the most the second
  • 00:35:00
    question is time management and how i
  • 00:35:02
    schedule my workflow
  • 00:35:03
    i just personally am really good at time
  • 00:35:05
    management it's something that i've
  • 00:35:07
    always
  • 00:35:07
    been good at just because i'm kind of a
  • 00:35:10
    perfectionist with a lot of things and i
  • 00:35:12
    hate to procrastinate i like to get
  • 00:35:13
    things done
  • 00:35:14
    asap it's something that i get from my
  • 00:35:16
    mom she's the same way
  • 00:35:17
    so that's just the way i've been but the
  • 00:35:19
    way that i keep it all organized is just
  • 00:35:21
    to-do lists i don't have anything fancy
  • 00:35:23
    where i write down to-do-list i just
  • 00:35:25
    have a notebook and i write everything i
  • 00:35:26
    need to do whether it be for a week or
  • 00:35:28
    for the day
  • 00:35:28
    or whatever i write it all down to make
  • 00:35:30
    sure that i can start checking things
  • 00:35:31
    off i find it super satisfying to
  • 00:35:33
    actually physically check
  • 00:35:34
    stuff off a list and see how much i've
  • 00:35:36
    done it really helps me stay motivated
  • 00:35:38
    and feel like i'm actually progressing
  • 00:35:40
    even if it's like
  • 00:35:41
    very small tasks i still write them down
  • 00:35:42
    so if i am making a t-shirt i'm not just
  • 00:35:44
    gonna write
  • 00:35:45
    make t-shirt i'm gonna write cut it out
  • 00:35:47
    embroider it sew it
  • 00:35:48
    ship it so that i can start taking it
  • 00:35:50
    off the list a little bit faster
  • 00:35:52
    and have more things that i feel like
  • 00:35:53
    i've accomplished it really helps me and
  • 00:35:55
    i know that's a very
  • 00:35:56
    just psychological thing but it helps so
  • 00:35:58
    if it helps you too then do it i think
  • 00:35:59
    it's really good to do lists are my best
  • 00:36:01
    friend that is how i manage
  • 00:36:03
    everything the next question is just
  • 00:36:04
    about legal stuff and registering my
  • 00:36:06
    business i personally registered as a
  • 00:36:08
    sole proprietor and i did not register
  • 00:36:10
    right away i registered i believe in
  • 00:36:12
    october if not late september
  • 00:36:14
    and i just did a lot of research on it
  • 00:36:17
    my dad and i sat down for a while to
  • 00:36:18
    just kind of look into it and i ended up
  • 00:36:20
    hiring legalzoom to do it all for me
  • 00:36:22
    because my dad and i went to do it on
  • 00:36:24
    our own and it just became really
  • 00:36:25
    complicated and we weren't sure how to
  • 00:36:27
    do it properly and because it is such an
  • 00:36:29
    important legal document i didn't want
  • 00:36:31
    to mess it up and risk
  • 00:36:32
    being in any sort of legal trouble so i
  • 00:36:34
    just went ahead and paid for somebody to
  • 00:36:36
    do it for me because
  • 00:36:37
    there are professionals for a reason so
  • 00:36:39
    i just went ahead and did that and made
  • 00:36:40
    sure that they kind of did it for me and
  • 00:36:42
    had that all properly set up so i don't
  • 00:36:44
    have to worry about it the next question
  • 00:36:45
    is just talking about dealing with hate
  • 00:36:47
    and negativity and
  • 00:36:48
    people not being supportive stuff like
  • 00:36:50
    that i personally had a really good
  • 00:36:51
    support system
  • 00:36:52
    i feel like i generally have people
  • 00:36:54
    around me who support everything i do
  • 00:36:56
    but that doesn't mean that everybody
  • 00:36:58
    believes in you i think there's a very
  • 00:37:00
    big difference between people supporting
  • 00:37:01
    you and people believing in you because
  • 00:37:03
    obviously you can support somebody but
  • 00:37:05
    think that they're gonna fail
  • 00:37:06
    you know what i mean i think a lot of
  • 00:37:08
    people backed me up and they you know
  • 00:37:10
    pushed me they're like yeah you got this
  • 00:37:11
    but in their head they're like she does
  • 00:37:13
    not got this she is going to fail she
  • 00:37:15
    needs a plan b
  • 00:37:16
    she needs to go back to school whatever
  • 00:37:17
    it may be i dealt with a lot of people
  • 00:37:19
    you know asking me what my plan b was
  • 00:37:21
    and asking me if i was gonna go back to
  • 00:37:22
    school and if i was planning on getting
  • 00:37:24
    a job and honestly it's not very easy to
  • 00:37:26
    deal with it is very difficult and it is
  • 00:37:28
    totally a mind game of you
  • 00:37:30
    just locking those people out and not
  • 00:37:32
    thinking about it and just
  • 00:37:33
    letting yourself be in your own thoughts
  • 00:37:35
    and letting yourself believe that you
  • 00:37:37
    got this because at the end of the day
  • 00:37:39
    you just need to believe in yourself and
  • 00:37:40
    if you believe in yourself and you give
  • 00:37:42
    yourself positive affirmation some
  • 00:37:44
    positive energy
  • 00:37:44
    and all of that then you're gonna be
  • 00:37:47
    good to go the only thing that matters
  • 00:37:48
    is that you believe in yourself and
  • 00:37:49
    you're giving yourself positive
  • 00:37:51
    affirmations and that you are truly
  • 00:37:52
    motivating yourself to get to where you
  • 00:37:54
    want to be and you believe that fully
  • 00:37:56
    because i think that the law of
  • 00:37:57
    attraction is very real and i think that
  • 00:37:59
    manifestation is really real the more
  • 00:38:00
    good energy you put out the more good
  • 00:38:02
    energy is going to come right back to
  • 00:38:03
    you so if you're
  • 00:38:04
    really doubting yourself and not
  • 00:38:06
    believing in yourself and kind of being
  • 00:38:07
    insecure about your business
  • 00:38:08
    then you're kind of putting that
  • 00:38:09
    negativity towards yourself you need to
  • 00:38:11
    honestly just believe in yourself even
  • 00:38:12
    if you're scared about it i'm not going
  • 00:38:13
    to say i'm like super confident about
  • 00:38:15
    everything i do i'm definitely not but i
  • 00:38:16
    do have to kind of
  • 00:38:18
    put up that front for myself and tell
  • 00:38:19
    myself because if i don't nobody else
  • 00:38:21
    will and
  • 00:38:22
    if i don't do it for myself nobody's
  • 00:38:23
    gonna do it for me and it's not gonna do
  • 00:38:25
    well so i'm not gonna sit here and say
  • 00:38:26
    it's easy but
  • 00:38:27
    uh it's definitely possible and you can
  • 00:38:29
    definitely get through it just gotta
  • 00:38:31
    block it out always block out the haters
  • 00:38:32
    so that is it for today's video i hope
  • 00:38:34
    you guys
  • 00:38:34
    liked it and i hope that it was really
  • 00:38:36
    helpful for you i do get a lot of
  • 00:38:37
    questions about this all the time so
  • 00:38:39
    i've been really wanting to make this
  • 00:38:40
    video and hopefully putting all that
  • 00:38:41
    information in a place where you can
  • 00:38:43
    find it easily let me know if you guys
  • 00:38:44
    have any other questions or if you guys
  • 00:38:46
    have any fun little business things that
  • 00:38:48
    you'd like to add in things that have
  • 00:38:49
    worked for you or it didn't work for you
  • 00:38:50
    let's just like talk about them down
  • 00:38:51
    below and just share your stories and
  • 00:38:53
    share your experiences because i think
  • 00:38:54
    that the best way to learn is just
  • 00:38:56
    through each other and
  • 00:38:57
    through our own experiences anyway this
  • 00:38:59
    wouldn't be a good business video if i
  • 00:39:01
    didn't promote myself so feel free to
  • 00:39:02
    follow my social media my instagram is
  • 00:39:04
    at natalia trevino maro that is my
  • 00:39:06
    business one and if you want to follow
  • 00:39:08
    my personal one it's at natalia.travino
  • 00:39:10
    feel free to you know check that one out
  • 00:39:11
    too
  • 00:39:11
    you can also follow some behind the
  • 00:39:12
    scenes on my tick tock at natalya torino
  • 00:39:14
    maro and of course subscribe to this
  • 00:39:16
    channel if you're not already subscribed
  • 00:39:18
    because
  • 00:39:18
    i post a lot of fun videos on here a lot
  • 00:39:20
    of business content a lot of behind the
  • 00:39:22
    scenes my production
  • 00:39:23
    all that type of stuff i do love to
  • 00:39:24
    share that with you guys so if you're
  • 00:39:25
    interested
  • 00:39:26
    feel free to follow so that you don't
  • 00:39:28
    miss any of my uploads and that is it
  • 00:39:29
    for today's video i will see you guys in
  • 00:39:31
    the next one
  • 00:39:32
    [Music]
  • 00:39:40
    bye
  • 00:39:42
    [Music]
  • 00:39:47
    you
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