Why TED talks suck now

00:12:51
https://www.youtube.com/watch?v=0zVIUAwUarU

Resumo

TLDRThis video critiques TED Talks' evolution from a platform for meaningful discourse to one that sometimes prioritizes performance over substance. It outlines TED's origins in the 1980s, its growth into a prominent platform, and the creation of TEDx events. The speaker discusses controversies surrounding speaker selection and the ramifications of high-profile claims, particularly from Elizabeth Holmes. Concerns about the quality of content and the brand's direction are raised, culminating in TED's recent shift in tagline and mission statement, suggesting a need for reflection on its original goals.

Conclusões

  • 🎤 TED was founded in 1984 to share revolutionary ideas.
  • 📉 The perception of TED has shifted from idea-sharing to brand performance.
  • 🔄 TEDx events opened the platform but lowered quality concerns.
  • ⚖️ Controversies arise from speakers like Elizabeth Holmes' misleading claims.
  • 🚫 TED has banned talks deemed too political or pseudoscientific.
  • 🔄 TED's recent tagline shift hints at an identity evolution.

Linha do tempo

  • 00:00:00 - 00:05:00

    The speaker discusses the evolution of TED Talks from a prestigious platform for sharing innovative ideas in the early 2010s to a conference that now seems more focused on theatrics than substance. Initially, TED was founded by Richard Saul Wurman to unite thinkers from various fields to share 'ideas worth spreading.' However, over time, the conference lost its exclusivity, and the introduction of TEDx events blurred the line between genuine thought leadership and superficial presentations, leading to a decline in quality and authenticity.

  • 00:05:00 - 00:12:51

    As TED expanded its reach through online platforms, the integrity and perception of the brand diminished. High-profile talks, especially those like Elizabeth Holmes' which turned out to be based on lies, highlighted how the TED brand could be misused. Critics began to associate TED with corporate interests rather than meaningful discussions, leading to a perception of the conference as a platform where anyone could falsely claim expertise. Recently, TED's attempt to realign itself with the message of 'ideas change everything' signifies a response to this criticism, though it raises questions about its commitment to genuine discourse.

Mapa mental

Vídeo de perguntas e respostas

  • What did TED originally stand for?

    TED stands for Technology, Entertainment, Design.

  • Who founded TED?

    TED was founded by Richard Saul Wurman in 1984.

  • What was the original purpose of TED?

    TED aimed to bring together leading thinkers to share ideas worth spreading.

  • When was TEDx introduced?

    TEDx was introduced in 2009 to allow local communities to independently organize their own TED-like events.

  • What is a common criticism of TED today?

    Critics claim that TED has become more about branding and less about sharing meaningful ideas.

  • Who was Elizabeth Holmes, and what controversy is mentioned?

    Elizabeth Holmes was the founder of Theranos, whose false claims about her company's blood-testing device led to legal consequences.

  • What recent change has TED made to its tagline?

    TED changed its tagline from 'Ideas Worth Spreading' to 'Ideas Change Everything.'

  • What issue arose with TEDx talks?

    Many TEDx talks are perceived as lacking the same quality and depth as original TED talks, leading to public confusion and criticism.

  • How has TED's reputation shifted over time?

    TED's reputation has shifted from a respected platform for sharing innovative ideas to being seen as a brand focused on performance and accessibility over substance.

  • What does the speaker suggest about the future of TED?

    The speaker implies that TED may continue to struggle with its identity as it evolves its mission and tagline.

Ver mais resumos de vídeos

Obtenha acesso instantâneo a resumos gratuitos de vídeos do YouTube com tecnologia de IA!
Legendas
en
Rolagem automática:
  • 00:00:00
    I am a thought leader you know that I'm
  • 00:00:03
    a thought leader because I'm wearing a
  • 00:00:05
    Blazer I have glasses and I've just done
  • 00:00:07
    this with my
  • 00:00:10
    hands in the early 2010s TED Talks were
  • 00:00:13
    highly regarded around the world for
  • 00:00:15
    giving the public never before seen
  • 00:00:17
    access to the world's brightest Minds I
  • 00:00:20
    just couldn't put my
  • 00:00:23
    finger huge bust huge bust huge bust
  • 00:00:27
    huge bust you keep going but somewhere
  • 00:00:30
    along the way something changed today
  • 00:00:32
    the conference has a reputation for
  • 00:00:34
    being little more than a place for
  • 00:00:35
    people to roleplay as Tech Visionaries
  • 00:00:38
    what is a birthday I think it can best
  • 00:00:41
    be understood by breaking down the word
  • 00:00:43
    birth and day whether it's due to
  • 00:00:46
    overall poor quality control or the
  • 00:00:48
    insane rumors about the way they treat
  • 00:00:50
    speakers they don't agree with Eddie
  • 00:00:51
    Wong came in here Eddie Wong told his
  • 00:00:54
    gross story that makes you just go ew
  • 00:00:56
    Ted these talks have undeniably gone
  • 00:00:58
    from thought-provoking the provoking
  • 00:01:00
    thoughts no one asked for one thing I am
  • 00:01:03
    certain of is that no one ever heard me
  • 00:01:06
    at work I made sure you guys will not be
  • 00:01:09
    able to believe like your eyes watch the
  • 00:01:11
    success stories my lab has
  • 00:01:17
    had the Ted conference actually goes
  • 00:01:20
    back to 1984 when a man named Richard sa
  • 00:01:22
    Worman wanted to bring together leading
  • 00:01:24
    thinkers from different fields to share
  • 00:01:27
    ideas worth spreading it's initially
  • 00:01:29
    aimed at people working in the newly
  • 00:01:30
    established Silicon Valley where
  • 00:01:32
    companies like apple Atari and LucasArts
  • 00:01:34
    are more interested in the Big Ideas
  • 00:01:36
    behind technology rather than the
  • 00:01:38
    computer parts themselves so Ted is
  • 00:01:40
    created as a place where they can share
  • 00:01:42
    these ideas about the emerging fields of
  • 00:01:44
    Technology entertainment and design all
  • 00:01:47
    in all this first event serves as a good
  • 00:01:49
    proof of concept digital audio is
  • 00:01:50
    becoming something that is more
  • 00:01:52
    wellknown I'm not sure how many of you
  • 00:01:54
    have actually had a chance to hear it
  • 00:01:57
    [Music]
  • 00:02:03
    it had uh almost 700 ICS in it so you
  • 00:02:07
    could by 1990 when Silicon Valley is the
  • 00:02:10
    tech Hub of the world Ted is pretty much
  • 00:02:12
    their official annual conference with a
  • 00:02:14
    small but devout community of Ted sters
  • 00:02:17
    who bring in revolutionary ideas from
  • 00:02:19
    all sorts of fields we make
  • 00:02:23
    computers that
  • 00:02:25
    one best weapon we have to explore this
  • 00:02:28
    new world is the one between our ears
  • 00:02:30
    providing it loaded what is a collective
  • 00:02:32
    M
  • 00:02:34
    People you and this conference was good
  • 00:02:37
    for me was it good for
  • 00:02:41
    you this has been Richard's dream all
  • 00:02:43
    along there was 150 women and 411 men 50
  • 00:02:48
    people with phds there are 24 people
  • 00:02:50
    from nine countries and with his vision
  • 00:02:52
    now fully realized he's tired this is
  • 00:02:55
    when devout teder Chris Anderson comes
  • 00:02:57
    to the rescue and I think you have a
  • 00:02:59
    right to who know that I paid $14
  • 00:03:02
    million for
  • 00:03:06
    this fortunately he's just the guy for
  • 00:03:08
    the job because Chris knows what Ted
  • 00:03:10
    means to people no selling no corporate
  • 00:03:13
    bull no bandwagoning you know no
  • 00:03:18
    platforms just the pursuit of Interest
  • 00:03:22
    wherever it lies that's not going to be
  • 00:03:24
    changed at
  • 00:03:26
    all oh if you only knew yes D cat in
  • 00:03:31
    2006 after seeing the potential of
  • 00:03:32
    online media sharing Chris introduces
  • 00:03:35
    ted.com opening the gates of this
  • 00:03:37
    exclusive conference to the world
  • 00:03:39
    however while this might appear to be a
  • 00:03:40
    great thing for you and me many of the
  • 00:03:42
    OG tedsters would argue that removing
  • 00:03:44
    exclusivity might end up making it worse
  • 00:03:46
    for everyone as the event becomes less
  • 00:03:48
    about ideas worth spreading and more
  • 00:03:51
    about just ideas they post their first
  • 00:03:53
    talks from the 2006 conference needless
  • 00:03:56
    to say people are stunned at some point
  • 00:03:59
    during the next 4 days your brain might
  • 00:04:02
    explode by then you won't even care it's
  • 00:04:05
    time for
  • 00:04:08
    Ted but things were just getting started
  • 00:04:10
    public figures begin to see Ted in a
  • 00:04:13
    whole new light not just for exchanging
  • 00:04:15
    ideas but also coming across to
  • 00:04:17
    Consumers as more human like yeah I know
  • 00:04:19
    that's literally gain Maxwell but guys
  • 00:04:22
    she saw a plas deer in the ocean and now
  • 00:04:25
    she cares about the ocean I was
  • 00:04:27
    devastated I was angry and I understood
  • 00:04:29
    stood immediately that the ocean was in
  • 00:04:31
    trouble no I think she was just scared
  • 00:04:33
    for her part of the ocean if you know
  • 00:04:35
    what I'm
  • 00:04:36
    saying cuz she's a pet speaker lineup in
  • 00:04:39
    2007 brings Ted to a whole new level
  • 00:04:41
    Larry Page and Serj Brin the founders of
  • 00:04:44
    Google the founder and CEO of Amazon
  • 00:04:46
    Richard Branson the founder of Virgin
  • 00:04:48
    Airlines Bill Clinton who um won the
  • 00:04:53
    prestigious Ted prize you're looking at
  • 00:04:56
    a woman who was publicly silent more
  • 00:05:00
    partners and fewer
  • 00:05:01
    terrorists with more productive citizens
  • 00:05:04
    and they even got director JJ Abrams
  • 00:05:06
    when I talked to the uh the kind rep
  • 00:05:08
    from Ted and I said listen you know what
  • 00:05:10
    what should I talk about uh he said
  • 00:05:12
    don't worry about it just just be
  • 00:05:13
    profound anyway the list goes on and the
  • 00:05:15
    following years that list gets even
  • 00:05:16
    longer however despite the quality of
  • 00:05:18
    their speakers and ideas the online
  • 00:05:20
    viewers simply weren't satisfied they
  • 00:05:22
    wanted more to which Chris politely
  • 00:05:25
    responds why don't you make your own
  • 00:05:27
    introducing Ted X the idea is simple
  • 00:05:30
    give everyone the ability to host their
  • 00:05:32
    own Ted Talk genius right but can't I
  • 00:05:34
    just get a stage and get a bunch of
  • 00:05:36
    speakers and do the same thing no are
  • 00:05:38
    you fing kidding me you really think
  • 00:05:39
    people are going to listen to some guy
  • 00:05:41
    standing on a stage with no red letters
  • 00:05:43
    behind him of course not but that's okay
  • 00:05:45
    just pay us and we'll send you your own
  • 00:05:48
    it'll have a little Watermark indicating
  • 00:05:49
    that you're nothing but trust me no
  • 00:05:51
    one's going to notice for a little while
  • 00:05:52
    these Ted X talks were pretty good but
  • 00:05:54
    very soon things took a turn for the
  • 00:05:56
    worst and the biggest red flag was right
  • 00:05:58
    there from the start the surprising
  • 00:06:00
    thing about today's meeting is that we
  • 00:06:02
    here at Ted have had almost nothing to
  • 00:06:05
    do with it now a huge chunk of Ted's
  • 00:06:07
    brain is something they admit they have
  • 00:06:09
    nothing to do with it was obvious the
  • 00:06:10
    floodgates had opened the barrier to
  • 00:06:12
    entry wasn't just lowered it was
  • 00:06:16
    obliterated even though they added the X
  • 00:06:19
    most people see them as one and the same
  • 00:06:21
    Ted X ruined Ted's public perception for
  • 00:06:23
    the longest time I didn't know the
  • 00:06:25
    difference I suspect a lot of people are
  • 00:06:27
    the same people start asking questions
  • 00:06:29
    like what ideas could a 5-year-old
  • 00:06:31
    possibly have that are worth spreading
  • 00:06:34
    talking about why kids should have an
  • 00:06:36
    hourong recess and I said Mr Ganer I
  • 00:06:39
    really want to play Scaro Tarantella by
  • 00:06:41
    wowski and he just
  • 00:06:44
    went I you are not capable of that and I
  • 00:06:47
    was angry but I was determined because I
  • 00:06:50
    had played this piece before yeah if
  • 00:06:53
    you're teacher says you're not ready for
  • 00:06:55
    something it's most likely because you
  • 00:06:58
    are not
  • 00:07:03
    [Music]
  • 00:07:04
    sounds like she put too much frosin on
  • 00:07:06
    her
  • 00:07:08
    bow look at her wrist it's so
  • 00:07:11
    [Music]
  • 00:07:15
    tight Ted has become a brand machine
  • 00:07:18
    turning complex ideas into 18-minute
  • 00:07:20
    viral cable chunks perfect for
  • 00:07:22
    Consultants looking to beef up their
  • 00:07:24
    credentials remember when Chris said
  • 00:07:25
    this no selling no corporate
  • 00:07:28
    famous last word this is the my
  • 00:07:34
    [Music]
  • 00:07:37
    roast it is a 2 Kil rooster also comes
  • 00:07:40
    in a 5 kilo model made entirely of
  • 00:07:43
    stainless steel no selling no corporate
  • 00:07:45
    bu no more need for any kind of school
  • 00:07:48
    certifications or proof of any kind that
  • 00:07:50
    you've mastered your craft to earn
  • 00:07:52
    credibility all you need is an uplifting
  • 00:07:53
    and engaging story then you can sit back
  • 00:07:56
    and let the big red letters do the rest
  • 00:07:58
    many people who seek to we the power of
  • 00:08:00
    the letters are relatively harmless
  • 00:08:02
    using them for nothing more than to
  • 00:08:03
    roleplay as Silicon Valley
  • 00:08:09
    Visionaries but some for much more
  • 00:08:11
    selfish reasons or even downright evil
  • 00:08:14
    ones at the 2014 Ted Med or medical
  • 00:08:16
    conference a lady named Elizabeth Holmes
  • 00:08:18
    takes the stage to speak about her
  • 00:08:20
    revolutionary new device that she claims
  • 00:08:22
    has the potential to disrupt the evil
  • 00:08:25
    medical industry an industry that makes
  • 00:08:27
    billions of dollars a year off people's
  • 00:08:29
    s suffering well not anymore the health
  • 00:08:32
    and
  • 00:08:33
    well-being of every
  • 00:08:36
    person of those we
  • 00:08:39
    love is a basic human
  • 00:08:44
    right is your left foot itching and
  • 00:08:47
    you're worrying you might have scabies
  • 00:08:48
    have you swallowed a battery and
  • 00:08:50
    wondering how long until you turn into
  • 00:08:51
    Mr Electric well in this talk Elizabeth
  • 00:08:53
    basically promises that with one prick
  • 00:08:55
    of the finger this device can determine
  • 00:08:57
    that I got to say I'm
  • 00:09:00
    sold H uh-oh in November a judge
  • 00:09:03
    sentenced her to more than 11 years in
  • 00:09:05
    prison after she raised many millions of
  • 00:09:08
    dollars from investors by making false
  • 00:09:10
    claims about her company turns out all
  • 00:09:11
    of it was a lie and even with actual
  • 00:09:14
    scientists calling it out from the very
  • 00:09:16
    start this lie was still somehow able to
  • 00:09:18
    make it all the way to store shelves
  • 00:09:20
    patients were misdiagnosed with
  • 00:09:21
    everything from diabetes to cancer she
  • 00:09:24
    was able to trick people out of millions
  • 00:09:26
    of dollars and make it under the cover
  • 00:09:27
    of Forbes by tricking people into
  • 00:09:29
    thinking she knew what she was talking
  • 00:09:31
    about that is the power behind the red
  • 00:09:33
    letters Ted knows it they also know that
  • 00:09:36
    now the people do to
  • 00:09:38
    2009 I met a thought leader and I asked
  • 00:09:41
    him how did you become a thought leader
  • 00:09:45
    and you know what he said he said I
  • 00:09:47
    don't
  • 00:09:49
    know now that doesn't sound important
  • 00:09:52
    and it's not I see Ted Talks mentioned
  • 00:09:54
    more often again however in a rather
  • 00:09:56
    negative way like well after he's done
  • 00:09:58
    spending all that Kickstarter money and
  • 00:09:59
    running the company into the ground he
  • 00:10:01
    can always go write a book about it and
  • 00:10:03
    hold a lame Ted talk to promote it I
  • 00:10:05
    lost my job because I used my corporate
  • 00:10:07
    car on my gambling accounts things got
  • 00:10:09
    to the point where people started to
  • 00:10:11
    criticize Ted on their own platform some
  • 00:10:13
    would go up and make the speech topic
  • 00:10:15
    problems they have with Ted and others
  • 00:10:16
    would do talks about nothing at all just
  • 00:10:18
    to prove how easy it was to get a
  • 00:10:20
    [Applause]
  • 00:10:23
    talk can I have this water
  • 00:10:26
    here give me like 25 seconds here
  • 00:10:37
    give me like 10 more seconds and after
  • 00:10:38
    this wave of Pate things got a little
  • 00:10:40
    more serious with some referring to it
  • 00:10:42
    as a cult there's talks online about an
  • 00:10:45
    early Joe Rogan episode featuring Eddie
  • 00:10:47
    hang who was kicked out for not
  • 00:10:49
    following their cult-like orders however
  • 00:10:51
    this video and all traces of the episode
  • 00:10:53
    are taken down but this isn't all too
  • 00:10:55
    uncharacteristic of them as they've been
  • 00:10:57
    known to do their fair share of banning
  • 00:10:59
    speakers whose ideas they deemed not
  • 00:11:01
    worthy of spreading but the ones they
  • 00:11:03
    didn't allow seemed pretty tame to me
  • 00:11:05
    they banned Nick hanauer's talk named
  • 00:11:07
    rich people don't create jobs the talk
  • 00:11:10
    was deemed too political and never put
  • 00:11:12
    online in 2013 rert sheldrick was banned
  • 00:11:16
    for giving a talk called exposing
  • 00:11:18
    scientific dogmas and after removing the
  • 00:11:20
    video Ted released a brief statement
  • 00:11:22
    about their reasoning behind the band we
  • 00:11:24
    feel a responsibility not to provide a
  • 00:11:26
    platform for talks which appear to have
  • 00:11:28
    crossed the line into pseudo science
  • 00:11:31
    I'll just let that sink in let me just
  • 00:11:34
    remind you all that aside from the
  • 00:11:36
    little Theos slip up these are the same
  • 00:11:38
    people who let this lady talk about why
  • 00:11:40
    superhero posing in the bathroom is
  • 00:11:43
    scientifically proven to better your
  • 00:11:44
    health the people who can use it the
  • 00:11:46
    most are the ones with no resources and
  • 00:11:48
    no technology and no status and no power
  • 00:11:52
    give it to them because they can do it
  • 00:11:54
    in private they need their bodies
  • 00:11:56
    privacy and two minutes and it can
  • 00:11:58
    significantly change the outcomes of
  • 00:12:00
    their life This was later proven to be
  • 00:12:02
    false by another scientific study which
  • 00:12:04
    showed it's 100% proven to make you look
  • 00:12:07
    like a idiot anyway pretty
  • 00:12:09
    recently Ted did something that seems to
  • 00:12:12
    be an acknowledgement of their past
  • 00:12:13
    mistakes showing that they agree the
  • 00:12:15
    conference has strayed far from its
  • 00:12:17
    original Mission earlier this year they
  • 00:12:19
    decided to
  • 00:12:20
    change they're sorry they're not
  • 00:12:23
    changing anything things that we're kind
  • 00:12:24
    of evolving they are evolving their
  • 00:12:27
    tagline this is third evolution this is
  • 00:12:29
    Raichu from ideas worth spreading
  • 00:12:33
    to ideas change
  • 00:12:36
    everything what does that even mean one
  • 00:12:38
    of the things that we're kind of
  • 00:12:39
    evolving is our tagline in our mission
  • 00:12:42
    statement from ideas we're ex spreading
  • 00:12:45
    to ideas change everything
Etiquetas
  • TED
  • TEDx
  • ideas worth spreading
  • Elizabeth Holmes
  • thought leadership
  • critique
  • public speaking
  • conference
  • technology
  • branding