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my dad sold cars for 43 years we're
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going to teach you the way to get the
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best price without ever stepping foot in
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a car dealership let's Jump Right
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In hello Zach shfa here with gotcha Ford
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how can I help you today hi uh I'm
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calling about a particular Ford F150 XLT
00:00:17
four-wheel drive you have at the
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dealership and I'd like to get the uh
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the best price the best out Theo price
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on that vehicle um so that you know
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Perhaps Perhaps uh I could end up buying
00:00:29
that truck uh okay thank you sir
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appreciate you calling in um if you
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don't mind may I get your name really
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quick yeah my my name's uh Ray Ray Allen
00:00:38
A l an is my last name all right Mr
00:00:41
Allan appreciate you calling in so you
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mentioned you're interested in one of
00:00:43
our pickup trucks can you give me the I
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don't know do you have a stock number do
00:00:47
you have a vehicle information again
00:00:48
that you could share with me I'll look
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it up in our system I do the stock
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number is 0 FD
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5819 okay give me a second here let me
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look it up I'm just going in our
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computer system really quickly here he
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said
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0fd
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58019 and and Mr Al if we happen to get
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you know uh our connection Disconnected
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by any chance would you be able to share
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your contact information with me I just
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want to input that in my system as well
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oh absolutely I'll be more than happy to
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give you my uh my cell phone number
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which is uh
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555
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823
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7489 don't ask me to repeat that cuz
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I'll probably never remember it all
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right Mr I've pulled up the vehicle
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right here yes this is a beautiful brand
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new 2024 Ford F-150 XLT 4wheel Drive uh
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are you ready to come into the
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dealership and take it for a test drive
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and and uh you know take it home is is
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that something you're looking to do well
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here's the thing I am looking at this
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pickup truck and uh well I hate to say
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this but your competitor has an
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identical truck I know it's not
00:01:54
identical identical but it's the same
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MSRP I am I am anticip ating purchasing
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this truck or a similar truck by the end
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of the month so today's what the the
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22nd
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23rd if if you can get me a competitive
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out the door number I very well could be
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taking delivery of this truck within the
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next few days well Mr Allen I appreciate
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that so it sounds like you're talking to
00:02:19
another one of our dealer dealership
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competitors that's a okay we totally
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understand but if I could get you here
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to the dealership to actually test drive
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the vehicle I think that'd be really
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important so that you can understand
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kind of the feel of that wheel that'll
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maybe help seal the deal I I would love
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to get you down here and uh and get you
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in the truck how's that sound when are
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you available you know that that sounds
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great except um I promised my wife we're
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not going car shopping until we have
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numbers at hand so I need to get your
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best out the door number um and and
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quite honestly I'll be uh as honest as I
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can and transparent with you Zach I'm
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going to share that number with your
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competitor so please make sure it's a
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competitive number number so that uh you
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know if you have the best number that's
00:03:04
where I'm buying the truck now Mr alen
00:03:06
we know a lot of Shoppers are very price
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sensitive they're really trying to make
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a smart financial decision I will share
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with you here we are a no BS transparent
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dealership here at gcha Ford you don't
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get the name gotcha without getting them
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a great deal so Mr Allen would love to
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help you out here just talk to me a
00:03:23
little bit about your monthly budget
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like do you have an idea of what you
00:03:25
want to be spending per month on this
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vehicle um actually monthly budget
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doesn't matter the only thing I'm
00:03:32
interested so that I can compare apples
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to apples is what the out the- door
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price of the truck is going to be after
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the after the deal or discount after any
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Factory incentives um so that selling
00:03:47
price plus State fees and any dock fee
00:03:51
that you might have I need that bottom
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line number because that's what I need
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to compare with the other dealership so
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can you help me with that I I hear you
00:04:01
loud and clear okay you've been very
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very very communicative that you want
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this out the door number the one thing
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I'll need from you Mr Allen is your ZIP
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code that way I can look up what the
00:04:09
estimated taxes will be if you were to
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purchase this vehicle but before you
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give me your ZIP code do you mind
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sharing with me is this something you
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plan to purchase with cash Finance would
00:04:17
you lease the truck how do you think
00:04:18
about that um well I I could do any of
00:04:21
those three um so it could just be a
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straight up cash purchase um if it makes
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sense for me to finance um and and
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there's some good financing available I
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might take advantage of that I'm
00:04:34
probably out on leasing but those items
00:04:38
are things that we can take care of once
00:04:40
we've established that out the door
00:04:42
price oh and by the way my ZIP code I
00:04:45
just live a few miles from your
00:04:46
dealership so it's your ZIP code okay
00:04:49
perfect Mr Allan I hear you all options
00:04:51
on the table probably not at least which
00:04:52
kind of makes sense that F150s don't
00:04:54
lease particularly well so that I got it
00:04:56
down pat before I get the out the door
00:04:58
number one thing that can influence an
00:05:00
out the door number is if you have a
00:05:01
trade in do you happen to have a vehicle
00:05:03
you'd be looking to sell Mr Allan um
00:05:05
don't worry about that I uh at this
00:05:08
point in time that's irrelevant what's
00:05:11
important I'll say it just one more time
00:05:13
for you what's important is I need to
00:05:16
get that bottom line out the door number
00:05:19
um so that when I call your competitor
00:05:21
down the street I can I can compare
00:05:25
apples to apples uh the only fair way to
00:05:28
do it is to compare apples to apples and
00:05:31
I know that's what you'd want me to do I
00:05:33
am a huge Apple fan uh I mean the fruit
00:05:36
and I would love to be able to help you
00:05:38
compare apples to apples and again I'll
00:05:40
just let you know at gotta Motors we
00:05:42
have the gotcha guarantee so I know our
00:05:44
competitors don't have that as well I'm
00:05:46
excited to share more with you on that
00:05:48
all right I'm not authorized to share
00:05:50
pricing over the phone Mr Allen that
00:05:52
being said let me go talk to my manager
00:05:54
Mr gotcha himself and I will give you a
00:05:56
call back at the number you gave me
00:05:58
earlier can I call you back back in
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about 10 minutes five would be better
00:06:01
but sure within 10 minutes would be
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[Music]
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[Applause]
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[Music]
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great yeah hello hello hey uh Mr Allen
00:06:22
this is Zach chefa here from gotcha Ford
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do you have a moment I do and thank you
00:06:27
for getting back to me as quickly as you
00:06:29
have yeah absolutely like I said about
00:06:31
10 minutes I tried to do it under that
00:06:33
as you requested I have that out the
00:06:35
door price from you and my manager said
00:06:37
this is as low as we can go he'd love to
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get you in here at the dealership today
00:06:41
so you can put your hands on that car
00:06:43
and take it home you got a pencil and
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paper I can read it out to you I do I do
00:06:48
what is that number all right so we've
00:06:50
got an out Theo price of $
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62,3
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71 now let me walk you through how we
00:06:57
got to that number we're giving you a
00:06:58
tremendous discount off of MSRP over
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$5,000 off a selling price of $
00:07:05
56,3 153 now here at gotcha Ford we have
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a
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$799 documentation fee processing fee
00:07:13
every single customer is charged that
00:07:14
unfortunately we're not able to do
00:07:17
anything about that we've got an
00:07:18
estimated tax for you of about
00:07:21
$2,168 and then some government fees
00:07:23
that add up to about 60 bucks 50 bucks
00:07:26
excuse me now we also put on all of our
00:07:29
vehic Les a Ford protection plan this is
00:07:32
going to be about
00:07:33
$3,000 and that's how we end up at $
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62,3
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71 there you go Mr alen that's our best
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lowest number like I said transparent up
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front here at gotcha Ford we'd love to
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get you in here today so you can take
00:07:48
this thing home uh what's what's the
00:07:51
what's the
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$33,000 protection
00:07:55
gotcha sounds like you're getting me
00:07:57
that actually is the the uh the I I know
00:07:59
I said Ford protect it's the gotcha
00:08:01
protection plan uh we just put that on
00:08:03
all of our vehicles and make sure that
00:08:05
if you have any type of issues in the
00:08:07
next 5 years your truck is completely
00:08:09
taken care of at any gotcha Motors
00:08:12
dealership uh what if I don't want that
00:08:15
well you know that's a that's an option
00:08:17
but I I think that's something that we
00:08:18
would have to discuss when you come into
00:08:19
the dealership to make sure we could
00:08:21
accommodate um if you if if you'd like
00:08:23
me to come into the dealership that's
00:08:26
probably something we'd have to discuss
00:08:28
before I get there well I uh I I hear
00:08:31
you Mr Allen um I know you're shopping
00:08:33
us around as well and talking to other
00:08:34
dealerships like I said every vehicle
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gets the gotcha protection plan so that
00:08:38
we can always get you back in here to
00:08:41
take care of that truck so we'd love to
00:08:43
make sure that that's on this vehicle
00:08:44
it's really for you not for us so you
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know it's something that we can uh and
00:08:48
we can bundle it into the financing so I
00:08:49
know you are open to financing so you
00:08:51
don't even really have to think about it
00:08:52
it only comes out to about $20 a month
00:08:54
if in the financing as well so that's
00:08:55
something to to consider here certainly
00:08:57
something to consider and certainly
00:09:00
something I'll discuss with your
00:09:01
competitor when I give them a call um so
00:09:04
if it's okay with you Zach um I've got
00:09:08
your number at gotcha Ford and I'll get
00:09:11
back to you would that be all right
00:09:13
sounds great Mr Allan thanks so much for
00:09:14
your time thank
00:09:17
you hello uh Leonard here with simple
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Ford how can I help you uh hi my name's
00:09:23
Ray Allen and I was calling about an a
00:09:26
uh a Ford 150 XLT for drive that you
00:09:30
have on the lot um and I'd like to be
00:09:32
able to get an out Theo price on that
00:09:34
vehicle yeah absolutely Mr Allen here at
00:09:36
simple Ford we share numbers over the
00:09:38
phone uh you know and one one pricing
00:09:40
all that fun stuff uh do you happen to
00:09:42
have a stock number for that vehicle
00:09:43
that I could reference uh I do the last
00:09:46
of the stock number is
00:09:50
d589 and and Leonard I do need to make
00:09:53
you aware of the fact that I've spoken
00:09:56
to your competitor at uh at gotcha for
00:10:00
and um well it it's going to come down
00:10:02
between who's got the best price or the
00:10:04
best reason to buy there totally
00:10:06
understand that uh a lot of folks end up
00:10:08
calling us here at simple Ford after
00:10:09
talking to our friends well I shouldn't
00:10:11
say friends our folks that we know over
00:10:13
at gotcha Ford okay so I've got that
00:10:15
2024 Ford F-150 XLT four-wheel drive
00:10:21
61595 MSRP on that vehicle now Ray you
00:10:24
know we are actually a one price
00:10:27
dealership okay so I'm I'm happy to
00:10:29
share our price with you I can give it
00:10:30
to you right now over the phone we've
00:10:32
got an over $5,000 dealer discount on
00:10:34
that vehicle at $563 53 dock fee every
00:10:38
single dealership here in the state of
00:10:39
Virginia charges a dock fee ours is
00:10:43
$799 taxes I need to know your ZIP code
00:10:45
to get your taxes can you give me a
00:10:47
sense of where you're located I can run
00:10:48
that real quick um I I only live uh 10
00:10:51
miles from your dealership so um should
00:10:55
be the same as at the dealership okay
00:10:57
give me one second here
00:11:00
all right so we've got you at about
00:11:02
$2,170 is in taxes we'll firm that up if
00:11:05
you want to move forward here $15 for a
00:11:07
title fee and $36 for a vehicle
00:11:10
registration fee so $51 in government
00:11:12
fees your bottom line out the door
00:11:14
number if you were to purchase here with
00:11:15
simple Ford it's $59,750
00:11:29
if you have a vehicle you're looking to
00:11:30
sell we can try and help you with that
00:11:31
too which could reduce your uh your
00:11:33
sales tax basis here in the state of
00:11:36
Virginia but your bottom line number
00:11:39
59371 did you already get a quote from
00:11:41
the folks over at gotcha where they I
00:11:42
did and and you're exactly $3,000 less
00:11:46
than them I do have a question I know
00:11:48
you have a a recent college graduate
00:11:51
discount do they have anything for an
00:11:53
old College Dropout discount I I can
00:11:56
check in our in our Vincent system is
00:11:58
what they call call it here at Ford I'll
00:12:00
double check in Vincent and see if uh
00:12:01
see if we've got that I don't think that
00:12:03
program is currently running but uh we
00:12:05
also have some finance incentives right
00:12:06
now so I don't know how you intend on
00:12:08
purchasing the vehicle but those are all
00:12:09
things we can figure out when you come
00:12:10
into the dealership or if you'd prefer
00:12:12
not to come in we can do everything via
00:12:13
e signature as well you just let me know
00:12:15
Mr Allen uh we're we're here to help you
00:12:17
here at simple Ford um and and you have
00:12:19
this truck in stock yeah it's sitting
00:12:21
here on the lot I can go touch the keys
00:12:23
and make sure it's still there but I see
00:12:25
we've actually had it for over 200 days
00:12:26
so I know my managers have priced this
00:12:28
aggressively they want to get it off the
00:12:29
lot um well I I must say and and and and
00:12:33
I don't necessarily want you to take
00:12:34
this as a compliment but you can take it
00:12:36
as a compliment simple Ford has made
00:12:39
this simple for me I I love the fact
00:12:42
that you were willing to just share the
00:12:44
information with me UPF front and and
00:12:47
you know I got to say because of that I
00:12:50
think I need to do business with you
00:12:51
folks hey well why don't you make your
00:12:53
way in or if you'd prefer I I can take
00:12:55
down your contact information here and
00:12:56
we could start everything online
00:12:58
beforehand just let me know Mr Allen
00:13:00
like I said thrilled to be able to help
00:13:01
you I really appreciate it I one last
00:13:04
question for you Zach uh assuming that
00:13:06
we do a lot of this uh uh via the
00:13:09
Internet how much time am I looking at
00:13:11
spending at the dealership once I get
00:13:13
there uh I would say in and out and
00:13:14
under an hour we've got a few things
00:13:16
that we'll want to show you with one of
00:13:17
our representatives to help make sure
00:13:19
that you understand everything in these
00:13:20
new F-150 there's a lot of F-150s excuse
00:13:22
me there's a lot of technology in them
00:13:24
so under an hour if you wanted to make
00:13:25
it even half an hour we could do that
00:13:27
but we'd want to spend some time with
00:13:28
you it's a big purchase and we want to
00:13:29
make sure you're comfortable with it I
00:13:31
look forward to uh to shaking your hand
00:13:33
personally Leonard thank you
