Ultimate Roadmap To Build A Business With Rs 1 Lakh! | ft. Anurag Chhabra, Bevzilla

The podcast invites listeners to pay close attention as it shares vast knowledge about starting a business without needing formal education. The speaker, Anurag, a 12th passout, begins discussing economic concepts like startup structures and innovative business ideas such as importing goods from China and creating scalable businesses.

The Founder of Bajla, Anurag, is introduced. He started his firm during COVID-19 at 22, generating over 100 crores in evaluation by addressing the notion of starting a D2C brand efficiently. He shares his journey from working with startups like Zomato and Airbnb, gaining exposure and mentorship, leading to Bajla's acquisition and his current role as CEO of GMC India.

Anurag describes his early entrepreneurial motives inspired by his father's electronics business. He shares about closing a CCTV business at 16 due to family financial losses and his persistence in wanting to create businesses aimed at profit, circumventing traditional career paths in favor of entrepreneurship.

Anurag found the idea for Bajla during the COVID pandemic while at home, initially inspired by a US brand's product he planned to adapt for the Indian market. He started by selling ceramic products alongside his job and learned procurement skills from observing his father, which helped him streamline operations for Bajla.

Starting Bajla with limited capital, secured through personal connections rather than saving, Anurag describes manufacturing coffee cubes at home, leading to setup in Delhi's Okhla. Initial sales strategies involved online platforms, leveraging his skills in web development and digital marketing to become profitable without early hiring.

Anurag emphasizes the importance of digital marketing, specifically Facebook Ads, in achieving initial success without incurring high costs. He stresses the strategy of focusing on a product's attractiveness and running successful campaigns. A subsequent launch strategy involved expanding from coffee to other products with a quick pivot to seize market gaps.

Post-funding, Bajla experienced substantial sales growth due to strategic product launches, notably a new coffee sachet that became a best-seller. Anurag discusses the importance of team happiness, effective scaling strategies, and navigating business acquisitions while stressing that acquisitions can sometimes present necessary personal financial opportunities.

Anurag discusses startup ideas feasible with minimal capital like scented candles and the potential in leveraging platforms like Meta for marketing. He emphasizes on building a home-grown business starting with exploring local markets like Sadar Bazaar, while being innovative and transforming such experiences into business models.