How To Sell Something For 50X The Price and Customers Are Happy To Buy It

00:04:04
https://www.youtube.com/watch?v=l2ScHA1BUsQ

Resumo

TLDRThe speaker describes their unconventional approach to pricing their book by equating its value with high-level programs they offer, costing between $5,000 to $15,000. Despite the common expectation that books should cost $20 to $30, they decided to price their book at $995. They argue that buyers are not just purchasing the book's physical form but the valuable knowledge within, which justifies the high price. Consequently, thousands have bought the book, viewing it as a valuable investment in sales expertise.

Conclusões

  • 💡 Pricing a book can reflect the value of the knowledge, not just the material costs.
  • 🛍️ Thousands have bought the book even at $995, indicating high perceived value.
  • 🧠 It's possible to shift your mindset about pricing to match the value of content.
  • 🏷️ High-ticket pricing can attract serious buyers who value the content.
  • 📕 The book is exclusive to the author's shop to maintain its high-value status.
  • 🖋️ The book's price highlights the author's perceived value of their wisdom in sales.
  • 📈 Pricing strategies can extend to unconventional levels if the content warrants it.
  • 🤝 Thousands see the book as a valuable resource for sales and closing deals.
  • 🔖 The speaker believes traditional pricing undervalues the knowledge shared in the book.
  • 🎓 Investing in knowledge can justify higher costs for books or learning materials.

Linha do tempo

  • 00:00:00 - 00:04:04

    In this segment, the speaker discusses the pricing strategy for a book they wrote. The book contains the same valuable information found in their high-cost programs that sell for $5,000 to $15,000. Initially, the idea of selling the book for $995 was met with skepticism, as people are accustomed to books being priced at $20-$30. Despite criticism, the speaker stands firm on the $995 price, arguing the value of the content justifies the cost, and highlights the book's success as proof. They address the mindset challenge in valuing educational investments highly, emphasizing the book is displayed proudly by its owners. The book is pitched as a high-ticket item not meant for traditional bookstores, fostering an exclusive appeal.

Mapa mental

Mind Map

Perguntas frequentes

  • Why is the book priced at $995?

    The book is priced at $995 because it contains the same high-value information and knowledge that the author's other high-level programs, which are priced from $5,000 to $15,000, provide.

  • Have people actually bought the book at the high price?

    Yes, thousands of people have purchased the book despite its high price, as it offers valuable wisdom useful in sales and closing deals.

  • What are people actually purchasing when they buy this book?

    People are buying the knowledge and wisdom contained in the book, not just the physical pages and ink.

  • Where can you purchase this book?

    The book is exclusively sold from the author's shop, rather than being available in standard bookstores, maintaining its high-value image.

  • How does the speaker challenge traditional book pricing norms?

    The speaker challenges traditional pricing norms by valuing their knowledge highly, which expands the mindset regarding how much one can charge for specialized information.

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Rolagem automática:
  • 00:00:00
    when i wrote this book
  • 00:00:02
    i was talking with
  • 00:00:04
    my team
  • 00:00:06
    and some people i said i'm going to do a
  • 00:00:07
    book
  • 00:00:11
    by the way how much is a book usually
  • 00:00:15
    20 bucks 30 bucks right
  • 00:00:17
    and so we were thinking about pricing
  • 00:00:18
    how much we charge for the book
  • 00:00:21
    now you know it's gonna be thirty
  • 00:00:22
    dollars
  • 00:00:23
    right so i said
  • 00:00:26
    well that depends on what's in the book
  • 00:00:30
    the same information the same knowledge
  • 00:00:33
    the same wisdom that's within this book
  • 00:00:36
    same
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    professionals they have paid anywhere
  • 00:00:39
    from five to fifteen thousand dollars
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    for my high level programs
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    with the exact same information
  • 00:00:47
    in this book
  • 00:00:49
    so i was talking with a few people
  • 00:00:51
    well you know
  • 00:00:52
    how much you want to charge then
  • 00:00:55
    a thousand dollars
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    guess what what what would be most
  • 00:01:01
    people's reaction
  • 00:01:03
    what thousand bucks who's gonna pay for
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    that nobody's gonna buy that
  • 00:01:08
    right all that right
  • 00:01:09
    we we can't no we can't sell that at a
  • 00:01:12
    thousand dollars 995.
  • 00:01:15
    i said maybe you can't but i'm going to
  • 00:01:20
    so i price it at
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    995
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    and i tell people right on my site this
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    is probably the most expensive book on
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    closing and sales you will get
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    and guess what
  • 00:01:39
    it sells
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    it sells
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    because
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    they're not buying the pages and the ink
  • 00:01:47
    what are they buying
  • 00:01:50
    they're buying what's in here
  • 00:01:53
    they're buying what's in here
  • 00:01:55
    and for the same information people pay
  • 00:01:56
    five to fifteen thousand dollars for
  • 00:02:00
    wouldn't you agree a thousand bucks is a
  • 00:02:01
    good deal
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    it's a great deal not for everybody
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    not for everybody
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    a thousand bucks for book
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    and thousands and thousands of people
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    own this book thousands of people own
  • 00:02:13
    this book
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    and not only they own this book you'll
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    see some before we started some of the
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    videos you see people put in a shelf
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    trust me you put it
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    you pay a thousand bucks for a book
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    you're like
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    you know you displayed it and it's got a
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    story with it yes
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    right touch it
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    it feels high ticket doesn't it
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    see this
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    my signature in the back
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    right
  • 00:02:42
    no
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    no
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    why
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    that's exactly it that's exactly it
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    right
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    people will tell you you cannot charge
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    high ticket supposed to be 20 30 bucks
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    know a thousand bucks
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    a thousand bucks
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    is this expanding your mindset
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    yeah
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    you could always go high ticket and
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    again
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    not for everybody
  • 00:03:10
    i have books that are 10 20 bucks yes i
  • 00:03:12
    got i got those books not this one
  • 00:03:15
    not this one and most books you usually
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    see like
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    the description like what's the book
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    right you see
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    i don't have any of that
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    because it's not meant for bookshelf
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    it's not meant for
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    in chapters and people can read the back
  • 00:03:29
    of the book if they can grab it no
  • 00:03:31
    right it's got not it's no it's only
  • 00:03:34
    going it's only from me from the shop
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    directly you can't get it from bookstore
  • 00:03:38
    you can't get it from anywhere else but
  • 00:03:39
    who wants a coffee
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    for them who wants a coffee who wants a
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    coffee if it's free
  • 00:03:47
    you guys are so cheap
  • 00:03:50
    we gotta work on your mindset man you
  • 00:03:52
    got in your mind okay who wants a coffee
  • 00:03:53
    for free don't grab it who wants a copy
  • 00:03:55
    for free okay sit down sit down sit down
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    sit down sit down it was a test you
  • 00:04:01
    failed
Etiquetas
  • book pricing
  • sales strategy
  • value of knowledge
  • mindset
  • high-ticket sales