00:00:00
welcome to the how to become a
00:00:01
successful online fitness coach Series
00:00:02
where over the course of the next eight
00:00:04
videos I'm going to teach you exactly
00:00:06
how to set up and start your online
00:00:08
Fitness business but why should you
00:00:09
listen to me well my name is Brian Mark
00:00:11
and I've been a business coach for the
00:00:12
last 6 years and before I started
00:00:13
business coaching I actually ran my own
00:00:15
online fitness coaching company from
00:00:17
2013 to 2018 in that 5-year time span I
00:00:20
worked with over a thousand online
00:00:22
fitness coaching clients and I had over
00:00:23
eight trainers working underneath me at
00:00:25
athetic Nation during that time frame
00:00:27
over the course of the few years I
00:00:29
realized that I was not as passionate
00:00:31
about teaching people how much broccoli
00:00:32
to eat or you know what their nutrition
00:00:34
goal should be anymore after 5 years my
00:00:36
passion transitioned to the business
00:00:38
side of things where I was mentoring the
00:00:39
trainers so in 2018 I made a major
00:00:41
decision to completely fold my online
00:00:43
Fitness business and go all in on PT
00:00:45
domination and over the last 6 years
00:00:47
we've worked with over 7,500 online
00:00:49
fitness coaches out of those online
00:00:51
fitness coaches $350 of them have hit
00:00:52
$10,000 a month and 15 of them iFit
00:00:55
$100,000 a month now I'm not saying this
00:00:57
to brag but I'm here to tell you that I
00:00:58
have the blueprint for success when it
00:01:00
comes to online fitness and there's no
00:01:01
other Mentor in the space that has the
00:01:03
amount of years that I have in the game
00:01:04
or the amount of credibility that being
00:01:06
said this video is about you so let's
00:01:08
dive in first things first choosing your
00:01:09
Niche I'm sure you've heard this quote
00:01:11
before you need to have an avatar what
00:01:13
does this actually mean a niche is
00:01:15
basically a Target person that you go
00:01:17
after with your content with your
00:01:18
program and with your messaging now I
00:01:20
know what you might be thinking but
00:01:21
Brian I'm smart talented and
00:01:23
good-looking I can work with everybody
00:01:24
and I agree you can work with everybody
00:01:26
but the problem is because there's so
00:01:28
many online coaches on the internet if
00:01:29
you you try to work with everybody you
00:01:31
end up competing with the big dogs like
00:01:33
Lane Norton Sebastian Ora people that
00:01:35
have been in the game for 15 plus years
00:01:37
you can't just come in and say I'm a
00:01:38
generalist I help everybody because now
00:01:40
you're competing against everybody
00:01:42
that's been in the space forever so the
00:01:43
reason it's important to have a niche as
00:01:45
in a Target demographic that you go
00:01:46
after with your profile with your
00:01:48
content with your messaging with your
00:01:49
program is because in a very short
00:01:51
period of time you can become an expert
00:01:53
to this group of people in a very short
00:01:55
time you can become an expert in this
00:01:56
Arena and now you're not competing with
00:01:58
Lane Norton because what you're doing is
00:02:00
you're offering something completely
00:02:01
different now if you don't want to pick
00:02:03
a niche and you're like that's not true
00:02:05
Brian I want to work with everybody I
00:02:06
completely understand but you're going
00:02:07
to have a really hard time growing on
00:02:09
social media you're going to have a
00:02:10
really hard time signing clients and
00:02:11
you're going to blend in with the ca of
00:02:13
everybody else on social media that puts
00:02:14
out basic content that speaks to no one
00:02:16
but here's the thing when you decide
00:02:18
that you're going to Niche down and you
00:02:20
start creating content for a specific
00:02:22
demographic when one of your videos goes
00:02:24
viral on social media and then people
00:02:26
come from that video to your page and
00:02:28
they see that every sing single video on
00:02:30
that page is valuable for them they're
00:02:32
going to follow you they're going to
00:02:34
start listening to you they're going to
00:02:35
start consuming your content they're
00:02:36
going to be interested in working with
00:02:37
you so the ultimate goal is to choose a
00:02:39
niche for our online Fitness business so
00:02:40
that we can become the expert in a small
00:02:42
Arena instead of competing with the big
00:02:44
dogs now let's talk about some popular
00:02:46
niches as an example so that you have an
00:02:48
idea of what I'm talking about number
00:02:49
one busy moms I have a few clients that
00:02:52
are successfully targeting busy moms
00:02:53
with their social media content and as a
00:02:55
result of all of their content being
00:02:57
dialed into that Avatar they may have a
00:02:59
smaller follow but their income is
00:03:01
substantial an example of this is my
00:03:02
client Clayton Snyder he only works with
00:03:04
busy moms all of his content speaks to
00:03:06
busy moms he has 24.6 th000 followers
00:03:09
but he's making over $70,000 a month
00:03:11
pretty impressive and it's because he
00:03:12
chose a niche now Clayton actually
00:03:14
started his Instagram with zero posts
00:03:16
when he first started with me two years
00:03:18
ago and because we chose a niche from
00:03:19
day one and we honed in on it those
00:03:21
24,000 people that are following him are
00:03:23
busy moms another example would be women
00:03:25
35 Plus another example would be men 40
00:03:28
plus one of my clients Nick way the fit
00:03:30
over 40 men only speaks to men that are
00:03:32
over 40 in his Fitness content now Nick
00:03:34
had actually worked with a previous
00:03:35
business coach for 6 months paid him
00:03:37
$110,000 and didn't make a single dollar
00:03:40
not one the first thing I got him to do
00:03:42
when he signed up with me is choose a
00:03:43
niche he started putting out content
00:03:44
targeting men over 40 within one week he
00:03:47
signed two clients now Nick is making
00:03:49
anywhere from $5,000 to $10,000 a month
00:03:51
and he's only been with me for 5 months
00:03:53
another example of Anish is girls that
00:03:54
want to build an hourglass figure one of
00:03:56
my clients Heather W is perfect for this
00:03:58
demographic she has the body that women
00:04:00
want and so she targets women that want
00:04:01
to build an hourglass figure and all of
00:04:03
her content speaks to building better
00:04:05
lats a bigger booty tighter waist and as
00:04:08
a result all the people that follow her
00:04:09
want to get an hourglass body Heather's
00:04:11
making $50,000 a month when you choose a
00:04:13
niche you can become a specialist in a
00:04:15
small arena in a very short period of
00:04:17
time many people get impatient when
00:04:19
they're choosing a niche because when
00:04:20
their content doesn't hit right away
00:04:21
they're like but I'm alienating
00:04:23
everybody in my audience listen I get it
00:04:25
and so I'm going to give you the three
00:04:27
layers of finding a niche in this video
00:04:29
so that you can you can start creating
00:04:30
high value content and you can find the
00:04:32
people that you're supposed to work with
00:04:33
layer number one of finding your Niche
00:04:35
speak to your old self your past pain
00:04:37
points your past problems your past
00:04:38
frustrations the things you used to
00:04:40
believe about Fitness the things that
00:04:41
you struggled with how much weight you
00:04:43
had to lose why you got into Fitness in
00:04:44
the first place what you struggled with
00:04:46
confidence-wise all of these stories
00:04:48
about your own Journey you are
00:04:50
emotionally connected to as a result of
00:04:52
being emotionally connected to your own
00:04:53
story when you start sharing some of the
00:04:55
stuff that you went through in your own
00:04:56
fitness journey it's going to create
00:04:58
emotional resonance in the audience
00:04:59
because it's real people are going to
00:05:01
start to reach out to you saying that
00:05:02
your story inspired them people are
00:05:03
going to start to reach out to you
00:05:04
saying this content speaks to them and
00:05:06
it's so easy to create content for your
00:05:08
past self because you know you best and
00:05:10
listen if you've gone through a story
00:05:12
that you don't think people will be able
00:05:13
to relate to I'm going to open up my own
00:05:15
story so I struggled with the drug
00:05:16
addiction back in 2012 and I was doing
00:05:20
hard drugs for an extended period of
00:05:22
time 6 months straight got to a point
00:05:24
where I was doing it every single day
00:05:25
for 72 hours and then I'd go to sleep
00:05:27
for 24 hours I'd wake up I'd do it all
00:05:29
again and I started telling the story on
00:05:30
social media and even people that
00:05:32
weren't addicts ended up relating to me
00:05:35
because they related to the adversity
00:05:37
that I went through and so by me sharing
00:05:39
my story and what I went through in
00:05:40
terms of my addiction it ended up
00:05:41
creating emotional connection in my
00:05:42
audience because people could see that I
00:05:44
wasn't just this fit dude people could
00:05:46
see that I was a real person and as a
00:05:48
result of me being vulnerable they
00:05:49
started to emotionally connect to my
00:05:51
story and that brought in my first few
00:05:52
clients so layer number one is you speak
00:05:54
to your old self with your content your
00:05:56
past pains problems frustrations goals
00:05:58
Etc this is going to create create
00:05:59
resonance in your audience which gets us
00:06:01
to Layer Two your avatar chooses you as
00:06:04
you start to create content you start
00:06:05
speaking to your old self what ends up
00:06:07
happening is you start attracting a
00:06:08
certain demographic here's what you need
00:06:10
to do is you need to pay attention
00:06:11
you're sharing your story you're sharing
00:06:13
what you used to struggle with you're
00:06:14
sharing some hacks to keep people
00:06:15
motivated you're sharing what you do
00:06:17
right now for your nutrition you're
00:06:18
documenting all of your own story and
00:06:20
then you're going to attract a certain
00:06:21
type of person pay attention to who's
00:06:23
coming in you might think that you want
00:06:25
to work with men to help them lose body
00:06:26
fat but then you're noticing that your
00:06:28
DMs are flooded with women that want to
00:06:29
lose weight sometimes you choose an
00:06:31
avatar most of the times they choose you
00:06:33
and so layer number two is really
00:06:35
identifying like who's coming into my
00:06:36
audience who's reaching out to work with
00:06:38
me not only that but if you've been an
00:06:39
in-person trainer before I want you to
00:06:41
pay attention to your past roster was it
00:06:43
men was it women what was the majority
00:06:46
now let's say it was men and women and
00:06:47
you're like Brian I work with both that
00:06:49
isn't helpful okay who were your best
00:06:51
clients like who were the clients that
00:06:53
were showing up who are the clients that
00:06:54
were all in who are the clients that
00:06:55
were super committed let's target those
00:06:57
people so layer number one is you speak
00:06:59
50y old self layer number two your
00:07:01
avatar chooses you these two layers by
00:07:03
themselves will get you your first 5 to
00:07:05
10 clients commit to sharing your own
00:07:06
story commit to documenting your fitness
00:07:08
journey and sharing with people who you
00:07:10
are this will bring in your first round
00:07:11
of clients which leads us to layer three
00:07:14
once you've got the data from speaking
00:07:15
to your old self and you're paying
00:07:16
attention to who's coming in your avatar
00:07:18
is choosing you layer number three is
00:07:20
you take all the data you've collected
00:07:22
from putting out your story and all the
00:07:24
people coming in and you make a decision
00:07:26
on who your Niche is going to be now
00:07:27
layer number three might not come until
00:07:29
3 3 months in 4 months in 5 months in so
00:07:31
you can start by saying I help men and
00:07:33
women burn body fat and gain lean muscle
00:07:35
that's the starting point you can create
00:07:37
content that helps men and women burn
00:07:38
body fat and build lean muscle that will
00:07:40
attract a certain type of person then
00:07:42
you're going to pay attention to the
00:07:43
people that are coming into your
00:07:43
audience the people that are in your DMs
00:07:45
and you're going to double down on
00:07:47
whatever Avatar is most apparent if
00:07:49
you're finding a lot of lawyers in your
00:07:50
DMs asking for Fitness advice well then
00:07:52
you target lawyers if you're finding a
00:07:54
lot of nurses in your DM is asking for
00:07:56
Fitness advice and that's hon in on
00:07:57
nurses if you're finding a lot of moms
00:07:59
in your DMs asking for advice let's hone
00:08:01
in on moms and then once we have that
00:08:03
demographic once we choose that
00:08:05
demographic then we can start doing
00:08:07
customer research so moms over 35 what
00:08:09
do they struggle with what are their
00:08:11
goals what are their common fears what
00:08:12
are their frustrations what are the
00:08:13
reasons they can't take actions what are
00:08:15
their aspirations what are their primary
00:08:17
motivating factors what are some of the
00:08:18
things they believe following this
00:08:20
process before you decide your Niche
00:08:22
will allow you to actually choose the
00:08:23
right person most people what they do is
00:08:25
they just choose somebody from day one
00:08:26
I'm just going to find my Niche from day
00:08:28
one and then they end up doing all this
00:08:29
research finding all this stuff about
00:08:31
this person then they realize they're
00:08:32
not even supposed to be speaking to that
00:08:33
person so it starts with you telling
00:08:35
your story then you attract clients once
00:08:37
you attract clients you pay attention to
00:08:39
who's coming in and you double down on
00:08:41
that specific Avatar and that is how you
00:08:43
find your Niche so here's your homework
00:08:45
after this video I want you to sit down
00:08:46
and I want you to write about your past
00:08:48
self here are the bullet points write
00:08:50
about everything you used to struggle
00:08:51
with in your fitness journey write about
00:08:52
some common myths that you used to
00:08:54
believe write about your biggest
00:08:55
accomplishment in your fitness journey
00:08:56
write about why you got started in the
00:08:58
first place write about how how you
00:08:59
found information when you were looking
00:09:01
up your fitness journey write up some of
00:09:03
the biggest obstacles that you faced
00:09:04
when you got started write about some of
00:09:06
the setbacks that you had and some of
00:09:08
the times that you fell off track write
00:09:10
about the goals that you first had when
00:09:11
you started your fitness journey are
00:09:12
they still the same write about some
00:09:13
adversity that you've had in your life
00:09:15
personally that led you to want to be
00:09:16
more healthy maybe there's somebody in
00:09:18
your family that led you to be more
00:09:19
healthy maybe there's somebody in your
00:09:20
family that motivated you to become more
00:09:22
healthy write down these bullet points
00:09:23
and you will have your first pieces of
00:09:25
content start putting it out pay
00:09:26
attention to who comes in and after a
00:09:28
period of one two or 3 months as you
00:09:30
have enough data choose a specific
00:09:32
Avatar and hone in on it now in the next
00:09:34
video I'm going to teach you how to set
00:09:36
up your social media profile to be a
00:09:37
magnet for your ideal client if this
00:09:39
video was valuable I'd love for you to
00:09:40
like it leave a comment and turn on post
00:09:42
notifications this is part one of an8
00:09:44
video series where I teach you how to
00:09:46
grow a successful online Fitness
00:09:47
business and if this was valuable and
00:09:49
you'd like to cut straight to the point
00:09:50
and you want to skip all this and just
00:09:51
get my help with your online coaching
00:09:53
business tap the button below to book in
00:09:54
for a call with me and my team and we'll
00:09:56
chat soon
