Click fraud refers to the illicit practice of artificially inflating the number of clicks on online ads, often leading to wasted budget for advertisers.

Why is Click Guard better than Click See?

Click Guard allows you to control click fraud prevention at the ad group level, enabling you to block fraudulent traffic while allowing important brand traffic.

Do I really need click fraud software?

Not everyone needs click fraud software; it's mostly beneficial for those in high CPC markets where fraud is prevalent.

In which markets is click fraud a problem?

Click fraud is particularly an issue in service markets with high CPC, such as personal injury law, telephony services, and some e-commerce sectors.

How can I prevent click fraud while still capturing brand clicks?

By using Click Guard, you can set controls to only analyze and block traffic on non-brand campaigns, ensuring legitimate brand traffic is not impeded.

What’s the difference between brand and non-brand campaigns?

Brand campaigns target searches for your brand name specifically, while non-brand campaigns target broader keywords without direct brand mention.

Why should I bid on my brand terms?

Bidding on brand terms can capture potential customers who might misspell your brand name or forget it, thus reducing the risk of losing sales.

What kind of advice does the speaker offer for PPC strategies?

The speaker provides actionable strategies for effectively managing PPC campaigns and maximizing ROI, backed by experience from running a PPC agency.

What does the speaker recommend for high CPC markets?

In high CPC markets, it's crucial to monitor click fraud carefully and employ smart bidding strategies to ensure profitability.

Where can I find more information on PPC strategies?

More detailed strategies can be found on the speaker's blog at guaranteepppc.com/blog.

🖱️🔒Why Click Fraud Software ‘Click Guard’ Is Better Than ‘Clickcease’ And ‘PPC Protect’ Software?

00:29:50

https://www.youtube.com/watch?v=TYCCqOy2KCQ

Resumo

TLDRIn this video, the speaker thoroughly reviews the merits of Click Guard over Click See for click fraud protection in PPC advertising. He explains that while many advertisers may feel the need for click fraud software, particularly in high-cost per click markets, not all are truly vulnerable to click fraud. The speaker, an owner of a PPC agency with extensive hands-on experience, emphasizes the importance of differentiating between brand and non-brand campaigns when employing click fraud prevention measures. He suggests that by using Click Guard, advertisers can better manage their campaigns by focusing on non-brand traffic while still allowing room for genuine brand traffic, thereby optimizing their campaign efficiency. The video also covers details on the risks associated with click fraud in specific markets, making the case for understanding your requirements before investing in software. Overall, it serves as a guide to making informed choices about PPC advertising and protecting against click fraud without compromising potential sales leads.

Conclusões

💡 Click fraud can inflate PPC costs significantly.
⚖️ Click Guard allows selective blocking of fraudulent traffic.
🛡️ Not all advertisers need click fraud software.
📈 High-cost CPC markets are at higher risk for click fraud.
💰 Bidding on brand terms captures misspelled searches.
🚫 Click fraud protection should not impede brand traffic.
🗂️ Use exact match keywords for better control in campaigns.
🛠️ PPC strategies should focus on both advertising awareness and credibility.
📊 Analyze search term data to optimize your brand campaigns.
📖 Explore the speaker's blog for in-depth PPC strategies.

Linha do tempo

00:00:00 - 00:05:00
The video discusses the advantages of Click Guard over ClickCease for PPC fraud protection, emphasizing the speaker's expertise from running a PPC agency with extensive client interaction with both software. The video aims to help viewers determine if they need click fraud protection and which tool suits their needs better.
00:05:00 - 00:10:00
Click fraud is highlighted as a significant concern primarily in certain niches, and many beginners are misled into believing they need expensive software due to aggressive marketing tactics. The speaker compares click fraud software to placebo effects and cautions against falling for this marketing trap.
00:10:00 - 00:15:00
In high CPC markets, the potential for click fraud increases, particularly for new entrants in competitive fields. The video provides examples of service markets where click fraud is more common, explaining that experienced PPC advertisers can mitigate its effects through strategic bidding and ad placement.
00:15:00 - 00:20:00
The necessity of brand advertising is emphasized, explaining how it protects against missing out on potential customers who search for a brand name. The speaker points out the importance of distinguishing between brand and non-brand traffic to optimize ad campaigns effectively.
00:20:00 - 00:29:50
Finally, Click Guard is praised for giving users more granular control over blocking fraudulent clicks, specifically allowing differentiation between brand and non-brand traffic, thus ensuring legitimate potential customers are not wrongly blocked during their research phase.

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Mapa mental

Vídeo de perguntas e respostas

What is click fraud?
Click fraud refers to the illicit practice of artificially inflating the number of clicks on online ads, often leading to wasted budget for advertisers.
Why is Click Guard better than Click See?
Click Guard allows you to control click fraud prevention at the ad group level, enabling you to block fraudulent traffic while allowing important brand traffic.
Do I really need click fraud software?
Not everyone needs click fraud software; it's mostly beneficial for those in high CPC markets where fraud is prevalent.
In which markets is click fraud a problem?
Click fraud is particularly an issue in service markets with high CPC, such as personal injury law, telephony services, and some e-commerce sectors.
How can I prevent click fraud while still capturing brand clicks?
By using Click Guard, you can set controls to only analyze and block traffic on non-brand campaigns, ensuring legitimate brand traffic is not impeded.
What’s the difference between brand and non-brand campaigns?
Brand campaigns target searches for your brand name specifically, while non-brand campaigns target broader keywords without direct brand mention.
Why should I bid on my brand terms?
Bidding on brand terms can capture potential customers who might misspell your brand name or forget it, thus reducing the risk of losing sales.
What kind of advice does the speaker offer for PPC strategies?
The speaker provides actionable strategies for effectively managing PPC campaigns and maximizing ROI, backed by experience from running a PPC agency.
What does the speaker recommend for high CPC markets?
In high CPC markets, it's crucial to monitor click fraud carefully and employ smart bidding strategies to ensure profitability.
Where can I find more information on PPC strategies?
More detailed strategies can be found on the speaker's blog at guaranteepppc.com/blog.

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Legendas

Rolagem automática:

00:00:00
today's video we're going to talk about
00:00:01
why click guard The Click PPC fraud
00:00:05
click fraud software
00:00:07
is better than the click sees click prod
00:00:10
software for PPC and PPC protect so if
00:00:13
you were kind of wondering which of
00:00:14
these softwares you should get
00:00:21
this video should answer not just in an
00:00:24
overall way in this video is made by
00:00:26
somebody who is a review Channel who
00:00:29
doesn't know anything about actual PPC
00:00:31
strategy and all this stuff it comes
00:00:34
from somebody who runs a PPC agency that
00:00:36
has had hundreds of clients try these
00:00:39
different softwares understand strategy
00:00:42
and the top one percent of people that
00:00:44
do PPC strategy to put it into
00:00:46
perspective if you even need the PPC
00:00:48
click fraud software for one but two
00:00:51
which of these softwares actually might
00:00:53
be the best option for you so anyway I'm
00:00:55
going to go into detail on all of this
00:00:57
on this particular video and we'll get
00:00:59
into it so if you've watched my other
00:01:01
videos about clickfrod software which if
00:01:03
you're considering clickfrog software
00:01:05
and you haven't used it yet I would
00:01:07
start off there by the way because
00:01:09
there's some fundamental things you need
00:01:10
to know about click software the the
00:01:13
quick and dirty on that is I mentioned
00:01:15
on my other videos I only have a couple
00:01:18
other videos about clickfrod software
00:01:20
but I mentioned it in general in these
00:01:23
other videos
00:01:24
click fraud is actually only a problem
00:01:27
in certain niches out there
00:01:30
what happens is
00:01:33
uh click sees has had a lot of funding
00:01:37
and put together this huge in-house
00:01:41
Terror Department which is their
00:01:43
marketing and advertising department
00:01:44
where they go out there and they email
00:01:46
people and they make you think the
00:01:49
reason why your PPC campaign results
00:01:50
suck is because you don't have their
00:01:52
click fraud software or you're having
00:01:54
click fraud and the reality is 98 of you
00:01:57
guys doing PPC it's not a problem or 95
00:02:00
or something or along those lines I
00:02:02
don't know the exact percentage but most
00:02:04
you guys don't even need the software to
00:02:06
begin with the clickfrod software and so
00:02:08
you know they get in under in your head
00:02:10
they know if they email you at the right
00:02:12
time and you're just frustrated enough
00:02:14
with your PPC at that time and you you
00:02:17
might just automatically assume your
00:02:19
problems related to click fraud and then
00:02:21
you get into paying for clickprod
00:02:23
software which
00:02:24
now it's like a placebo effect right
00:02:26
just like taking a a sugar pill uh
00:02:30
this this pill is supposed to make my uh
00:02:32
uh other member bigger you take it well
00:02:35
it really is big really uh uh if you did
00:02:39
that and you sold sugar peels to people
00:02:40
20 30 40 50 percent of the people would
00:02:44
think it would work would would work
00:02:45
itself by having nothing but sugar in
00:02:47
that pill
00:02:48
The Click fraud software is pretty much
00:02:51
the same way a lot of and I'll tell you
00:02:53
the truth you could type in Click fraud
00:02:55
snake it is Click fraud snake oil I made
00:02:59
a video about this but as well but if
00:03:01
you could type in Google is clickbroad
00:03:03
snake oil Reddit
00:03:05
there's other PPC experts out there who
00:03:09
you know in general give you a not just
00:03:11
my opinion on it but other people's
00:03:13
opinions you know how to just rely on
00:03:15
mine uh is it so uh
00:03:18
um snake oil and generally speaking the
00:03:20
general sentiment is that it is snake
00:03:23
oil because not just because of it can
00:03:27
be useful in certain situations but
00:03:29
specifically how it's marketed to people
00:03:31
who are novices
00:03:32
it's just like you know
00:03:35
a hot blonde goes in to get her car
00:03:37
fixed at the car mechanic the car
00:03:39
mechanic says
00:03:41
oh boy we're gonna make a killing on
00:03:43
this one you need Blake uh you need
00:03:46
blinker fluid you need uh you know um
00:03:51
a brand new uh tie rod uh filter all
00:03:55
this other and they just start
00:03:57
they're selling to you guys who aren't
00:03:59
in the know about PPC I solution a false
00:04:03
solution so anyway in the now what
00:04:06
markets where it is useful is where
00:04:09
you're gonna have a high CPC markets
00:04:11
particularly in service markets in the
00:04:14
e-commerce space there's so many clicks
00:04:16
basically that if they they had they
00:04:18
would have to click your ad so many
00:04:19
times for you to notice anything with
00:04:22
your overall PPC spend that it would
00:04:24
just be too hard to do because click
00:04:25
fraud takes effort it takes a network of
00:04:28
people or it takes ready something
00:04:30
called a botnet to do that and uh
00:04:33
effectively it's the more clicks you
00:04:35
have to do to you know drain someone's
00:04:38
budget the harder it becomes the more
00:04:40
expensive it becomes the higher the cost
00:04:42
per click you're paying
00:04:44
the easier it is to click fraud you if
00:04:46
you're paying 30 bucks per click and
00:04:48
you're a local market where you only get
00:04:50
several hundred clicks a month and you
00:04:52
can put together a network where you
00:04:54
could click someone's ads a couple
00:04:56
hundred times that takes out half of
00:04:57
your profits that could be the make or
00:04:59
break on whether you think your ads are
00:05:01
profitable or not and generally what
00:05:03
they do is when you first start out they
00:05:05
see someone new they already have a
00:05:07
system set up to click fraud the new
00:05:10
guys they click fraud the out of
00:05:12
their ads then they say oh Google
00:05:14
doesn't work and then they quit and then
00:05:16
they're done which is way cheaper which
00:05:19
it costs them still a lot of money to
00:05:20
put that click fraud system in place to
00:05:22
click fraud the person but way cheaper
00:05:24
than competing against all these new
00:05:25
guys in my market all the time who wants
00:05:27
to try Google ads by far so that's what
00:05:30
they do and they not only do that
00:05:31
they'll go in they've gotten
00:05:33
sophisticated they'll go in
00:05:35
click on your ad fill out a what looks
00:05:38
like a lead
00:05:39
and the leads basically so
00:05:43
you don't catch on that you've been
00:05:44
click fraud until way down the line and
00:05:47
you've looked at the lead quality and
00:05:48
the closing rate on your leads and all
00:05:50
that
00:05:51
so from that standpoint
00:05:54
um that well anyway that's where most of
00:05:56
the click prod comes sometimes they'll
00:05:58
try to click fraud you long term to
00:06:00
knock you out but more so it's about
00:06:01
click frauding you fast and up front to
00:06:04
get rid of you quickly because
00:06:07
even if it cost a lot of money in terms
00:06:09
of Click product front to get rid of you
00:06:11
not having another competitor for the
00:06:13
next five years is still cheaper than
00:06:14
that click fraud versus uh if you're
00:06:17
already established you know Google ADS
00:06:19
works if you start click frauding
00:06:21
somebody and their your performance goes
00:06:23
down for a month you're not just going
00:06:24
to stop you're going to say oh it's a
00:06:26
short-term thing so you're gonna have to
00:06:27
click fraud somebody for like six months
00:06:29
straight when they already probably
00:06:31
scaled up their ad budget already and
00:06:33
it's going to take a whole lot more
00:06:35
money in terms of resources to click
00:06:36
fraud the person so anyway long story
00:06:39
short if you are doing services
00:06:43
generally in the it's in service markets
00:06:46
where you'll get the super high cost per
00:06:48
clicks
00:06:49
um stuff like you know PPC Services is
00:06:52
one uh tell yo um uh
00:06:56
uh I uh virtual telephone services
00:07:00
um
00:07:01
Sales Training Services uh
00:07:04
you know higher a CEO executive
00:07:07
Outsourcing Services a lot of these
00:07:10
Professional Services as well as local
00:07:11
services like water damage restoration
00:07:14
and Pest Control you'll see in those
00:07:17
markets you'll see clicks 20 30 40 bucks
00:07:21
and some of these National Services like
00:07:23
the telephony services it can get up to
00:07:25
100 bucks a click just for one click
00:07:28
believe it or not and it's worth it
00:07:30
ultimately if you just set up your stuff
00:07:32
right otherwise Google wouldn't get away
00:07:34
with charging that much if you're
00:07:36
wondering why it's that high but anyway
00:07:37
the higher it is the more they could
00:07:40
drain from you for every single click
00:07:42
you could think about it this way every
00:07:44
single time that they got a click fraud
00:07:46
you given that Google has its own click
00:07:47
fraud systems
00:07:49
it's going to cost your competitor or
00:07:51
whoever's doing it to you money which
00:07:53
generally 99 of the time it's a
00:07:54
competitor doing it to you so it might
00:07:57
cost them
00:07:58
you know three dollars per click to
00:08:00
click fraud you so but if you're if
00:08:03
they're driving you thirty dollars for
00:08:04
every time they pay three dollars it's
00:08:06
you see the economics could potentially
00:08:08
work out there
00:08:09
so uh the higher the the more that you
00:08:12
that you have to pay for per click in
00:08:14
your Market the more likely it is that
00:08:16
somebody is going to be to be able to be
00:08:18
to successfully click fraud you maybe
00:08:20
nobody in your Market's doing that and a
00:08:23
lot of markets though where there's a
00:08:25
lot of there's a high CPC and there's a
00:08:27
lot of money on the line personal injury
00:08:29
law is one where it's a really big
00:08:32
problem
00:08:33
you'll get for sure someone to click for
00:08:36
try to flick click fraud you the first
00:08:38
few months of starting up your ads in a
00:08:39
personal injury space because if you
00:08:41
actually get Google ads to work in
00:08:43
personal or injury law and the decent
00:08:45
sized city you could make 30 million
00:08:48
dollars a year so of course there's
00:08:50
going to be people willing to do you
00:08:52
know weird to in order to just get
00:08:54
another 10 of the slice of the market
00:08:56
it's another three million dollars a
00:08:58
year in sales you don't think there will
00:08:59
there's at least one person in your
00:09:01
Market willing to do that to you which
00:09:04
they they're not going to get caught
00:09:05
there's no way they're going to get
00:09:07
caught it's like
00:09:08
the only limit is is somebody a bastard
00:09:11
one to do it and two do they have the
00:09:14
technical means to do it because that
00:09:16
still is a barrier and three or do they
00:09:17
have the money uh the money issue is no
00:09:20
longer there because you're talking
00:09:21
about a lot of money in it itself uh
00:09:23
technical wise well there's so much
00:09:25
money in itself that they can go hire
00:09:26
somebody who knows how to do it
00:09:28
and three are they a bastard well we we
00:09:30
know the jokes about lawyers so you know
00:09:33
in general of course just gonna probably
00:09:35
be one uh skeezy lawyer that would do
00:09:37
that so anyway if you're in a market
00:09:39
generally speaking if you're paying over
00:09:41
10 bucks a click
00:09:43
click fraud can be an issue it's not
00:09:45
going to be an issue in every case
00:09:46
certain niches that have high cost per
00:09:48
click have it and some don't I gave you
00:09:51
some examples uh where I've seen it
00:09:54
where it was a problem before so what
00:09:56
you have to do is you just got to do
00:09:58
what you know follow my videos to do the
00:10:00
PPC right once you know that you have
00:10:03
the right landing page you have the
00:10:04
right ads and you still can't get it to
00:10:07
work now click fraud software you can go
00:10:09
and explore and see if that's the weak
00:10:11
link
00:10:13
so if you're at a market that where you
00:10:16
need the click fraud software if we have
00:10:17
established this
00:10:19
click guard The Click fraud software
00:10:22
clickguard is a much better option for
00:10:24
making sure you're the you are only
00:10:26
blocking the type of traffic you need
00:10:28
and that is non-brand traffic
00:10:32
brand traffic is a key part of any
00:10:34
online advertising campaign as long as
00:10:36
your cpcs are not
00:10:38
or your as long as your brand terms are
00:10:41
not arbitrary and your cpcs are Sky High
00:10:44
which isn't most you as it's a key
00:10:48
um
00:10:48
and that the brand keywords that you
00:10:51
should be advertising on are a key part
00:10:53
of your to have an efficient sales
00:10:55
funnel for your company so I have a lot
00:10:58
of clients that fight me on this they
00:10:59
say I'm not going to pay for money for
00:11:01
people to click on my brand ad when they
00:11:03
search for me using my brand terms on
00:11:05
Google the reason why you are going to
00:11:08
actually advertise through Google search
00:11:10
ads and on your brand terms or brand
00:11:13
name trade name product names is because
00:11:16
if you're going to spend all this money
00:11:17
on online advertising to get somebody
00:11:19
who does not know about you to know
00:11:21
about you convinced to buy
00:11:24
all the way through the sales process up
00:11:26
to the point where they have to wait
00:11:27
till let's say they they get paid or
00:11:30
whatnot or ask their wife later on when
00:11:32
they go to buy
00:11:33
they're going to try to type in your
00:11:35
brand name or your product name all
00:11:36
excited to buy and a lot of times
00:11:38
they're not going to remember the exact
00:11:39
spelling of your brand name which if you
00:11:42
run brand ads you'll know what I'm
00:11:43
talking about because you can go into
00:11:44
your search query data report and you'll
00:11:46
see all the com all the misspellings of
00:11:48
your brand name they're in every
00:11:50
possible way imaginable even if you
00:11:52
think you have an easiest spell brand
00:11:54
name or easy to remember brand name
00:11:55
it'll still be screwed up a ton
00:11:58
in that situation where they're going to
00:12:00
buy at the last second and they type in
00:12:02
your brand name and get it a little bit
00:12:03
off and you don't show up right away and
00:12:06
you got all this other to click on
00:12:07
on Google
00:12:09
you're just begging to have somebody
00:12:11
that now has the money who knows they're
00:12:14
going to be buying a brand new broom
00:12:16
to just buy somebody else's broom at
00:12:18
that point in time so you wasted all
00:12:19
this time and money and effort to build
00:12:21
the perfect funnel to convince somebody
00:12:23
who wants a broom to want to buy a broom
00:12:25
the last second you didn't spend the
00:12:27
little extra money it would have took to
00:12:29
make sure that person can find you at
00:12:31
the last second right before they were
00:12:32
going to buy that in itself is just
00:12:34
arrogance and idiot uh being an idiot
00:12:37
basically so what I meant by this other
00:12:40
stuff is there are some situations where
00:12:42
you can't necessarily or wouldn't want
00:12:44
to maybe bid on your brand terms to give
00:12:46
you what example is in my market here
00:12:49
we run a PPC services for it I don't
00:12:52
want to bid on my brand terms back in
00:12:53
the day it wasn't the the case recently
00:12:57
Google figured out so many people are
00:12:59
searching for our brand that why don't
00:13:01
we just uh the people who want PPC
00:13:03
Services why don't we charge way more
00:13:05
money for that term given guaranteed PPC
00:13:09
is the name of our brand
00:13:10
guaranteed PPC is something that people
00:13:13
search when they're not just looking for
00:13:15
us but looking for PPC services so in
00:13:19
essence what they've done is they raised
00:13:21
the cost of bidding on guaranteed PPC as
00:13:23
a brand term for us to the point where
00:13:25
we had to pay twenty dollars a click to
00:13:28
get our brand out there
00:13:30
so and it is it's still worth it but if
00:13:33
you're in that type of situation you're
00:13:34
essentially having to pay for that
00:13:35
customer twice you had to pay for them
00:13:37
once to Market to them and get in front
00:13:39
of them the first time and then when
00:13:41
they go to buy you got to pay for them
00:13:42
again essentially doubling your
00:13:45
acquisition costs uh doubling your
00:13:48
acquisition costs at that point may not
00:13:50
be worth having the brand ad to make the
00:13:53
bottom of your sales funnel where they
00:13:54
go to buy at the last second worth it
00:13:56
for you so you have to just you know
00:13:57
weigh that out generally speaking if
00:13:59
you're paying 20 30 40 50 bucks a click
00:14:01
on a brand term that in it itself
00:14:04
generally where it becomes not worth it
00:14:07
but
00:14:09
out of all of our clients and all you
00:14:11
know literally every single client that
00:14:13
I've had we've never had to where their
00:14:15
brand terms were 20 bucks a click for
00:14:18
some reason
00:14:19
well it would make sense in our PPC
00:14:21
Market of course other PPC experts are
00:14:24
bidding for PPC services so everybody it
00:14:26
really bids up the price on our Market
00:14:28
but
00:14:29
this shouldn't be that you and for and
00:14:31
so for that for basically everybody
00:14:33
watching here you need to be betting on
00:14:35
your brand terms to make other
00:14:37
advertising you're doing
00:14:40
you know essentially work and you should
00:14:41
be looking at online advertising as
00:14:43
you're building a sales funnel you're
00:14:45
doing certain things to get awareness
00:14:46
you're doing certain things to build
00:14:48
credibility
00:14:49
and you know eliminate objections and
00:14:53
then close the sale and people will
00:14:55
click on one ad and find you one day to
00:14:57
get awareness and then click on another
00:14:59
ad one day to get reviews about your
00:15:01
company and then click on an ad one day
00:15:02
to compare you to competitors and then
00:15:04
click on an ad you know and you can set
00:15:06
up a whole system in that once depending
00:15:08
on what part of the uh uh you know stage
00:15:12
of buying somebody else into your Market
00:15:13
you're going to have a message that's
00:15:14
that caters to them
00:15:17
and so if you don't have the brand ads
00:15:19
at the bottom part of the sales funnel
00:15:20
before they buy you're gonna have a
00:15:22
leaky funnel and you're going to end up
00:15:23
making the overall top of the Year Final
00:15:25
West way less efficient without the
00:15:27
bottom of the funnel
00:15:29
you know to where there's no holes in
00:15:31
the bottom of the funnel so why do I
00:15:33
bring that up is
00:15:36
to make it so therefore
00:15:38
brand terms are a key part of to get an
00:15:42
online advertising program for your
00:15:44
company
00:15:45
to work efficiently and to work well and
00:15:47
get the full amount from it and get
00:15:49
overall more from an ad budget than you
00:15:52
could have got otherwise and so what
00:15:55
these click fraud software is Click C
00:15:57
some PPC protect don't do is they don't
00:15:59
let you to differentiate who you want to
00:16:02
be to uh block or consider blocking
00:16:06
versus not down specifically at the ad
00:16:10
group level so I don't want to be
00:16:12
running a clicks prod software and then
00:16:14
click cease decides because a lot of
00:16:16
this is done on the IP address level
00:16:18
they're looking at the IP address of all
00:16:20
the people coming to your website and
00:16:22
then they say hey look this person who
00:16:24
came from
00:16:28
129.26.24.168 he came to the website
00:16:30
once before and he only stayed 10
00:16:33
seconds and he's trying to come to the
00:16:34
site again block well
00:16:37
as you know from what I just explained
00:16:39
to you the really good PPC advertisers
00:16:41
out there they're going to be running a
00:16:43
funnel they're not going to just try to
00:16:44
sell you
00:16:45
either immediately or none at all
00:16:46
because people don't think and decide
00:16:48
like that and the more expensive your
00:16:50
product or service is the longer the
00:16:52
time it's going to be from the time that
00:16:54
they initially do the research on you or
00:16:55
in your Market in general and buy
00:16:59
so with that said
00:17:03
if you're going to look at uh trying to
00:17:07
block somebody from coming back to your
00:17:09
site again which would pretty much
00:17:10
guarantee that if somebody's trying to
00:17:12
click on your ad more than once and
00:17:13
click fraud you that way obviously that
00:17:15
would block it but by doing that you're
00:17:17
also blocking the people who are going
00:17:19
to want naturally want to come back to
00:17:21
your site again because they need to
00:17:22
come to your site several times
00:17:23
naturally to decide if they're going to
00:17:26
do business with you and just in general
00:17:28
do business with you in general so as it
00:17:32
comes to that I don't care if they've
00:17:34
been to my site 50 times for my brand
00:17:37
terms
00:17:38
because every single time they search
00:17:39
for my brand name and got to my site
00:17:41
they're going to be two or three times
00:17:42
more likely to buy every time they've
00:17:44
been to that typed in my brand keyword
00:17:47
clicked on my ad and come to my site and
00:17:50
buy and a lot of times
00:17:51
it is going to be they're going to come
00:17:53
back to your site and type in your brand
00:17:55
name and come to your site multiple
00:17:56
times before they buy I don't want to
00:17:58
run a click fraud analysis on people
00:18:01
typing in my brand name to come to my
00:18:03
site because in general the search
00:18:06
Behavior too much is that they're going
00:18:08
to be coming back multiple times and the
00:18:10
click fraud software is going to block
00:18:12
my opportunity going back to what I said
00:18:14
before a lot of these people can't
00:18:15
remember what the brand name how it's
00:18:17
spelled or what it exactly is it's going
00:18:19
to be able to help the person along that
00:18:22
typed it in wrong Google through the
00:18:24
brand keywords I have helped me guide
00:18:26
them back to my website I don't want
00:18:28
anybody getting away from somebody
00:18:30
typing in my brand name and buying from
00:18:32
me so with
00:18:34
clip guard you can actually decide down
00:18:37
to the ad group level what you want to
00:18:39
run a click broad analysis on and what
00:18:40
you do not it's so you could just run
00:18:42
the click fraud analysis on non-brand
00:18:45
campaigns
00:18:46
non-brand keywords and if you run all
00:18:49
your keywords in exact match basically
00:18:51
this works very very well because you
00:18:54
won't because a lot of people don't
00:18:55
realize if you look at your Search terms
00:18:57
data in your account brand keywords will
00:19:00
show up you know if you're if you're
00:19:02
selling brooms for sale going back to my
00:19:04
previous example uh they'll type in your
00:19:07
brand name and then brooms for sale and
00:19:09
then even though your keyword was brims
00:19:10
for sale you'll get a brand somebody who
00:19:13
typed in your brand name with brims for
00:19:15
sale
00:19:16
to have the and the ad triggered for
00:19:18
that particular keyword that did not
00:19:19
have the brand keyword in it so if you
00:19:21
had a click fraud software going on your
00:19:23
site that person who
00:19:25
ultimately was a brand Searcher was
00:19:27
blocked as well if you're and that would
00:19:29
happen if you're running like phrase
00:19:30
match or broad match which I don't even
00:19:32
think anybody should do broad match
00:19:34
anyway and I have a video about that if
00:19:36
you want to know more about that but in
00:19:38
general if you run all your keywords in
00:19:39
exact match people typing in your brand
00:19:42
name or and some variation maybe they'll
00:19:44
type in your brand name and then a
00:19:45
product name or brand name and then what
00:19:47
you sell or whatever
00:19:49
that's all confined to a specific brand
00:19:51
campaign that you have
00:19:53
and then with that you can make sure
00:19:56
the people that want to type in your
00:19:57
brand name to find you they can do it as
00:19:59
many times as they want or as the rest
00:20:01
of your campaigns that are non-brand
00:20:03
keyword related you can Define that they
00:20:05
can only come to my site once and once
00:20:08
only and so what we would do a lot of
00:20:10
times with
00:20:12
for instance in the water damage
00:20:13
restoration space on the local market
00:20:15
which click fraud there's a big problem
00:20:18
of Click fraud in that market
00:20:19
specifically
00:20:21
we would make sure that again if they're
00:20:24
typing in water damage restoration
00:20:25
they're not typing in our client's brand
00:20:27
keyword they either have to come to that
00:20:29
site and call right away or not and
00:20:30
mainly that is because they're not going
00:20:33
to have to come back to my site multiple
00:20:35
times to decide if they're going to call
00:20:36
so to eliminate
00:20:39
to you know weighing you know the
00:20:41
different things here that we have to
00:20:42
weigh
00:20:43
we want to block all the click fraud
00:20:45
people from clicking on our ads and
00:20:47
racking up a 30 cost per click every
00:20:48
time one of our competitors clicks our
00:20:50
ads we'll make it harder for them to
00:20:52
click fraud Us by just making sure that
00:20:54
from one IP address they can only come
00:20:56
to our site one time from a non-brand
00:20:58
search if they want to come back to our
00:21:00
site from a brand search which it's not
00:21:02
30 bucks a click anymore it's like a
00:21:04
dollar a click
00:21:06
then they can come back as many times
00:21:08
and say why and if somebody's going to
00:21:09
click fraud you they're going to click
00:21:10
fraud you on the expensive keywords not
00:21:12
the cheap brand keyword so therefore you
00:21:13
don't have to scrutinize the brand
00:21:15
traffic anyway
00:21:17
uh with all that said uh to all another
00:21:21
thing to consider here if somebody
00:21:22
really does need to come back to your
00:21:24
site many many times to buy you a really
00:21:26
expensive product
00:21:28
uh with that said you don't want to use
00:21:32
click fraud software at all because
00:21:34
again these click fraud softwares go on
00:21:37
hey people should only be able to come
00:21:39
to the site multiple times and then
00:21:40
we're blocking them from seeing our ads
00:21:42
and if they come need to come back to
00:21:43
your site multiple times before they
00:21:45
decide because you have a next very
00:21:46
expensive product that's also probably
00:21:48
very technical then you're not going to
00:21:51
want to necessarily use click fraud
00:21:53
software so click fraud software is good
00:21:55
in high CPC markets like I said
00:21:58
and service markets where you pretty
00:22:00
much generally are going to decide
00:22:01
whether you're going to contact that
00:22:03
company by phone by email or not
00:22:06
and with that
00:22:08
after they've came to your site and they
00:22:10
didn't decide to call you or email you
00:22:12
you can block them and then that becomes
00:22:14
a pretty good method of getting rid of
00:22:15
the competitors that are trying to click
00:22:17
on your ads fraudulently in the
00:22:19
situations we're talking about Products
00:22:22
technical products but they have to come
00:22:23
back to your site many times before they
00:22:24
decide to buy click fraud software isn't
00:22:26
good because they just you know again
00:22:29
they have to come back to your site many
00:22:30
times so it's hard to differentiate in
00:22:32
other words the fraud clicks versus the
00:22:34
legitimate clicks when the legitimate
00:22:37
people have to come back to the site
00:22:38
many times so differentiating a fraud
00:22:40
click from a legitimate click is too
00:22:42
hard not to mention again the cost per
00:22:45
click is very low they're not very
00:22:47
likely to do it to you in the first
00:22:48
place because the cost to give you to
00:22:50
click fraud you in the first place would
00:22:52
be so high that they're probably not
00:22:54
going to do it there's a there certainly
00:22:56
is a certain cost to click fraud you for
00:22:59
every fraudulent click they're going to
00:23:01
give you and if you're paying a dollar
00:23:02
per click or two dollars per click it
00:23:05
just certainly the math doesn't work out
00:23:06
a lot of times to do it to you whereas
00:23:08
you you're paying twenty dollars thirty
00:23:10
dollars a click like I said it is so
00:23:13
in summary click guard is better because
00:23:16
you can actually Define which ad groups
00:23:19
you want to apply your click fraud
00:23:21
blocking to and you can relegate that to
00:23:24
non-brand campaigns so that brand
00:23:26
campaigns from people want to come back
00:23:28
to you and find you given that's a
00:23:29
important part of creating a sales
00:23:31
funnel uh for your brand through you
00:23:33
know the advertising that you're doing
00:23:34
that you don't block people at the last
00:23:37
second that are trying to come buy from
00:23:38
you but and if you need to have and
00:23:42
click fraud is a problem in your Market
00:23:44
you can actually still do it and not do
00:23:47
it on your brand games brand campaigns
00:23:49
do it on your non-brand campaigns and do
00:23:52
pretty much what most of my clients are
00:23:53
doing like I said is
00:23:56
IP address or user from one IP address
00:23:59
can only see and click on my ad once
00:24:01
after that they're not going to be able
00:24:03
to click on our ads again and that is a
00:24:05
way to mitigate a lot of the click fraud
00:24:08
that would happen in a high CPC service
00:24:10
type Market where click fraud actually
00:24:13
is occurring in your Market if that
00:24:15
makes sense so
00:24:16
anyway I know there's a lot of other
00:24:18
things I could have covered here but
00:24:20
from a practical standpoint
00:24:24
this is the main thing that people are I
00:24:27
see are screwing up on as it comes to
00:24:29
click fraud there are certain times
00:24:31
where somebody has to come back to your
00:24:32
site many many times you can't use click
00:24:34
fraud in a situation where legitimately
00:24:37
they either have to contact you or not
00:24:39
and you could be blocking people if they
00:24:42
don't respond to you right away and so
00:24:45
that they can't come back again click
00:24:46
fraud software can help if you've got
00:24:49
actual clip fraud happening in your
00:24:50
Market but still
00:24:53
you want to not do that on your brand
00:24:54
campaigns because that'll mitigate any
00:24:57
gains you get from blocking the click
00:24:58
fraud by making it harder for people at
00:25:01
the last second to find you by through
00:25:03
your brand name and the misspelling of
00:25:05
the brand name and so forth that the
00:25:07
legal names that they may search for you
00:25:09
that way that you have
00:25:12
and so the other stuff there's a lot of
00:25:14
other stuff that is different about
00:25:16
click season PPC prep Tech The Click
00:25:18
guard but for my professional experience
00:25:20
it's that it's the BR
00:25:23
applying the click fraud software to a
00:25:26
brand campaign or not using a brand
00:25:27
campaign you should use a brand campaign
00:25:29
and then you should exclude clickfrod
00:25:31
software from the brand campaign
00:25:33
if you think you got click fraud in your
00:25:36
Market
00:25:36
and um so that is why I would use click
00:25:40
fraud or click art versus qixies and PPC
00:25:43
protect I won't go through all this
00:25:45
stuff again
00:25:46
I think you got the general idea here
00:25:48
most of you guys don't need it if you
00:25:50
need it click guard is the one don't
00:25:52
apply it to your brand campaign to use
00:25:54
exact match so that all your brand
00:25:55
searches are relegated to your brand
00:25:57
campaign and uh for the most part
00:26:01
of course on your non-brand if you can
00:26:03
you're in a market where you're doing
00:26:04
lead generation you can block people
00:26:06
from coming and back and seeing and
00:26:07
clicking on your ad a second or third or
00:26:09
fourth time using your clip guard
00:26:11
against your non-brand campaigns
00:26:14
I hope you enjoyed this video I have a
00:26:16
lot of other videos on this channel
00:26:17
about other PPC strategies where you can
00:26:20
make a lot of money with PPC
00:26:22
I don't know of any other information on
00:26:25
YouTube that has as much actionable
00:26:27
advice as I give on this channel about
00:26:28
how to make money with Google ads PPC uh
00:26:31
Facebook ads and so forth so therefore
00:26:33
if you want to make a ton of money with
00:26:34
PPC you should definitely subscribe and
00:26:37
follow and try the stuff that I'm giving
00:26:38
you on this channel as this is the exact
00:26:40
stuff that we're using at our VPC agency
00:26:42
and finding that works through the heavy
00:26:44
testing that we're on uh doing on an
00:26:46
ongoing basis and we also give you the
00:26:48
stuff to stay away from that's causing
00:26:50
you to lose money that's lost our
00:26:52
clients money through the testing that
00:26:53
we've done on an ongoing basis because
00:26:55
we give it to you here on this channel
00:26:56
such as
00:26:58
The Click fraud software and what we
00:27:00
mentioned about brand campaigns and all
00:27:03
that jazz of this particular video If
00:27:05
you like this video I would appreciate
00:27:06
it if you would give it a like and uh
00:27:08
with that if you want more information
00:27:09
on how to build PPC campaigns the way
00:27:12
that we build them at rppc agency to
00:27:14
guarantee our clients results since
00:27:16
that's what we do at our firm you can
00:27:18
find our blog at guarantypppc.com blog
00:27:21
where I have written a personal blog
00:27:23
there where we go over the exact way
00:27:24
that we set up campaigns for clients
00:27:26
that guarantee results and will beat
00:27:28
your competitor essentially every time
00:27:29
so if you're looking for supplemental
00:27:32
information more detailed step-by-step
00:27:34
stuff versus the high level stuff we
00:27:36
cover on this channel you can find it
00:27:37
extra information there
00:27:40
if you have any questions about any of
00:27:42
this stuff clickfrog software that
00:27:43
you're considering you know any about
00:27:45
any of these softwares leave me a
00:27:46
comment bump down below I get back to
00:27:48
every single person who leaves me a
00:27:49
comment on this channel
00:27:51
uh last thing I want to mention is we
00:27:52
have a brand new PPC program at our firm
00:27:55
where we're offering TurnKey PPC
00:27:56
campaigns where if we've done uh real
00:27:59
real well in a market you're looking to
00:28:01
use the exact same campaign that we did
00:28:03
for that market to start up a business
00:28:05
in that same Market assuming that
00:28:07
there's no conflict of interest there
00:28:08
you're in a different Geographic Market
00:28:10
or territory or whatnot you can actually
00:28:13
get from us the exact campaign so in
00:28:14
other words we will manage your
00:28:16
campaigns we will give you the campaigns
00:28:17
and ads that already generate millions
00:28:19
of dollars in sales and you know
00:28:21
profitably in that market so you could
00:28:23
use that exact same setup for your own
00:28:25
campaigns that you run in that same
00:28:27
market so essentially you could start up
00:28:29
a business use our campaigns Outsource
00:28:31
the work to somebody else and have a
00:28:33
business that's already profitable
00:28:34
basically right away
00:28:36
there's also product campaigns or
00:28:39
e-commerce campaigns that we've run for
00:28:40
e-commerce businesses that the company
00:28:43
fundamentally has shifted to something
00:28:44
else and the campaign still would work
00:28:46
to this day if you want to start up an
00:28:48
e-commerce business we could give you
00:28:49
campaigns that you could used to start
00:28:52
up a business and not have to go through
00:28:54
the hassle of setting up and learning
00:28:56
and testing all the PPC campaigns that
00:28:58
you would set up for yourself to find
00:29:00
out what works just use what we know
00:29:02
already works that we've ran before so
00:29:04
if you're interested in that type of
00:29:05
thing you can see what markets we've got
00:29:08
proven results in and the estimated
00:29:10
results for those markets if you contact
00:29:11
our firm maybe we have also a market
00:29:14
where we're doing we've gotten results
00:29:17
at multi-million dollar a year sales
00:29:19
result said that you're already in right
00:29:21
now and would you know you're pretty
00:29:23
much hit the jackpot reaching out to us
00:29:25
and then just using what we're already
00:29:27
using for that market so if you're
00:29:29
interested in that reach out to our firm
00:29:31
I'll wrap it up with that hope you
00:29:33
enjoyed this video and I hope to see on
00:29:35
my next video where we have another
00:29:36
great strategy for you to be able to
00:29:38
make some more money with PPC
00:29:40
see you there

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