How Windsurf (Codeium) Built A Billion-Dollar AI Company and a Winning Sales Machine
Resumo
TLDRIn this episode of CRO Confidential, Sam Blonde interviews Graham Mareno, VP of Worldwide Sales at Codium, about the company's impressive growth from 3 to 75 sales team members in less than a year. They discuss the importance of founder-led sales, effective recruiting strategies, and the role of enablement and revenue operations in scaling a successful sales organization. Graham shares insights on building a strong sales culture, the significance of data-driven decision-making, and the challenges of maintaining team morale during rapid growth. The conversation highlights the evolving nature of challenges in a fast-growing startup and the importance of continuous improvement in sales processes.
ConclusΓ΅es
- π Codium's go-to-market team grew from 3 to 75 in under a year.
- π€ Founder-led sales provide crucial insights for scaling.
- π Data-driven decision-making is key to sales success.
- π‘ Continuous enablement is essential for adapting to market changes.
- π Building a strong sales culture fosters pipeline ownership.
- π Structured processes improve sales effectiveness.
- π° Competitive compensation attracts top talent.
- π Territory management is a future challenge to address.
- π€ Maintaining team morale is critical during rapid growth.
- π Personal networks play a significant role in recruiting.
Linha do tempo
- 00:00:00 - 00:05:00
The discussion begins with an overview of the rapid growth of the go-to-market organization at Codium, expanding from 3 to 75 employees in under a year. The importance of having a strong sales leader with a network for quick hiring is emphasized, along with the need for direct recruiting efforts and the effectiveness of personal connections in attracting talent.
- 00:05:00 - 00:10:00
Graham Mareno, VP of Worldwide Sales at Codium, shares insights about his background and the company's impressive growth trajectory, highlighting the transition from 30 to 150 employees in just one year. The conversation sets the stage for discussing recruiting strategies and the importance of supporting roles in sales organizations.
- 00:10:00 - 00:15:00
Codium is introduced as a generative AI coding assistant that significantly enhances developer productivity. The discussion touches on the company's recent product releases and the positive impact on customer experiences, setting the context for the sales environment when Graham joined.
- 00:15:00 - 00:20:00
Graham describes the initial state of the go-to-market organization, which consisted of three individual contributors and a small customer base. He highlights the founders' successful early sales efforts and the unconscious competence of the existing team, while also noting the lack of structured processes for sales.
- 00:20:00 - 00:25:00
The conversation shifts to the challenges faced by the sales team, particularly the need for a more structured approach to sales processes. Graham emphasizes the importance of discovery in sales conversations and the need to establish a clear process for qualifying leads and managing the sales pipeline effectively.
- 00:25:00 - 00:30:00
Graham reflects on the importance of hiring the right people to set the cultural tone of the organization. He shares insights on the recruiting process, emphasizing the value of personal networks and the reputation of the leadership team in attracting top talent from previous companies.
- 00:30:00 - 00:39:54
The discussion concludes with a focus on the current state of the organization, highlighting successes in pipeline ownership and team culture. Graham identifies areas for improvement, including territory management and ongoing enablement, while emphasizing the importance of adapting to a rapidly changing market.
Mapa mental
VΓdeo de perguntas e respostas
How did Codium's go-to-market team grow so quickly?
The team expanded from 3 to 75 members in under a year through effective recruiting, leveraging personal networks, and a strong company culture.
What is Codium's primary product?
Codium is a generative AI coding assistant that helps developers by generating a significant portion of their code.
What challenges did Graham identify in the sales process?
Graham noted the lack of structured processes for discovery and qualification in the sales process as a key area for improvement.
How does Codium ensure its sales team is successful?
Codium focuses on building a strong culture of pipeline generation and provides ongoing enablement to its sales team.
What role does data play in Codium's sales strategy?
Data is used to make informed decisions about territory management, customer segmentation, and sales processes.
What is the importance of enablement in a sales organization?
Enablement helps ensure that sales reps are continuously trained and equipped to adapt to market changes and product updates.
How does Codium maintain team morale during rapid growth?
Graham emphasizes the importance of communication, transparency, and a supportive culture to keep the team engaged.
What is the significance of founder-led sales?
Founder-led sales provide initial revenue and insights into product-market fit, which are crucial for scaling the sales team.
What are some key factors for attracting top sales talent?
Offering competitive compensation, a strong company culture, and opportunities for professional growth are essential for attracting talent.
What future challenges does Codium anticipate?
Graham mentioned the need for improved territory management and ongoing enablement as key challenges moving forward.
Ver mais resumos de vΓdeos
- 00:00:00okay I think you know we talked about
- 00:00:01three topics that we want to spend time
- 00:00:03on three people when you joined less
- 00:00:06than 12 months ago how many people are
- 00:00:09in go to market today and let's talk
- 00:00:12about a bit of how those people landed
- 00:00:16at the company yeah we're about 75 in
- 00:00:18the goto market organization today only
- 00:00:21three to 75 right okay so 3 to 75 like
- 00:00:26how did you grow the team so quickly
- 00:00:28yeah and I mean like for any I say for
- 00:00:30any founder listening to this like you
- 00:00:32hire a sales leader that doesn't have
- 00:00:33four to six people they can basically
- 00:00:35text and get into the seat in like four
- 00:00:37to six weeks probably even sooner let's
- 00:00:39say four weeks then like maybe not ready
- 00:00:41to be a sales leader and if you want to
- 00:00:43be a sales leader and you don't know who
- 00:00:45those four people are say think about it
- 00:00:47so I mean a lot a huge amount I mean so
- 00:00:51much so much respect and admiration for
- 00:00:54my leadership team because well they are
- 00:00:55doing a lot of their direct recruiting
- 00:00:57like me them we have contracts with a
- 00:00:59bunch of side recruiters and like this
- 00:01:00has been the case in everywhere I've
- 00:01:02ever been I think no one can sell the
- 00:01:04opportunity as well as you can if you're
- 00:01:06living it SAS bans welcome to another
- 00:01:09episode of cro confidential I'm your
- 00:01:12host Sam blonde today we have an
- 00:01:16exceptional guest from one of the
- 00:01:20hottest and most successful startups of
- 00:01:24the last several years so we have Graham
- 00:01:27Mareno he's VP of world wide sales at
- 00:01:31codium I'll talk a little bit about
- 00:01:33Graham I'll talk a little bit about
- 00:01:34codium and then I'll talk a little bit
- 00:01:36about the show uh couple things about
- 00:01:38Graham's experience over three years at
- 00:01:40over five years at grafana we're
- 00:01:43only one year into codium but I suspect
- 00:01:47the trend will continue of several years
- 00:01:49stance again another really positive
- 00:01:52signal in one's career codium most
- 00:01:56recently valued at over a billion
- 00:01:58dollars when Graham joined around this
- 00:02:02time last year the company was 30
- 00:02:04employees fast for to today we're at 150
- 00:02:07we're going to talk about what led to
- 00:02:10that level of growth that level of
- 00:02:12success over the trailing 12 months
- 00:02:15Graham welcome to the Pod and delighted
- 00:02:17to have you yeah thank you really
- 00:02:19excited to be here perfect I think we're
- 00:02:22gonna go some deep in three topics at
- 00:02:26least today few things that I'm excited
- 00:02:28to talk about recruiting
- 00:02:3030 to 150 people at the company I don't
- 00:02:33know exactly what those numbers are in
- 00:02:34the sales org but let's talk about
- 00:02:36recruiting demand gen is something that
- 00:02:38you mentioned codium is is sort of world
- 00:02:41class app and so we're going to talk a
- 00:02:43little bit about that and I know you're
- 00:02:45passionate as am I about supporting
- 00:02:48roles that often times don't get the
- 00:02:50level of attention that direct selling
- 00:02:53roles do these are things like
- 00:02:55enablement revops and more with that
- 00:02:58give us just a bit of cont text on what
- 00:03:01codium does and then we'll go from there
- 00:03:04yeah absolutely so codium is a
- 00:03:07generative AI coding assistant our first
- 00:03:10product which is basically a plugin that
- 00:03:12works across any IDE 70 plus languages
- 00:03:15on average generates 45% of the code
- 00:03:18written by the developers using it and
- 00:03:20then most recently we released a product
- 00:03:22called wind surf AI that is an agentic
- 00:03:25IDE and the numbers on that are very
- 00:03:28early on but
- 00:03:30that is kind of The Next Step change in
- 00:03:32development where folks all who are not
- 00:03:34super technical by Nature are actually
- 00:03:36able to go in and build applications
- 00:03:38like it's floating around at LinkedIn I
- 00:03:40built Pac-Man being pursued by
- 00:03:42armadillos in about five minutes and
- 00:03:44then what we're seeing customers that
- 00:03:45are actually Technical and who are
- 00:03:47really getting into the weeds with it is
- 00:03:49hearing things like something that would
- 00:03:50have taken me four weeks is not taking
- 00:03:52six hours so just really really
- 00:03:54promising in terms of being able to
- 00:03:56hugely accelerate developer
- 00:03:58productivity that's awesome it is a
- 00:04:01category that is receiving a ton of
- 00:04:04attention right now as is your specific
- 00:04:07company and product within this category
- 00:04:10and so certainly you know some right
- 00:04:13place right time influence and a lot of
- 00:04:17uh execution that has gone into building
- 00:04:20codium in a very short time to uh a
- 00:04:23uniforms um with that let's talk a
- 00:04:26little bit about the last year and what
- 00:04:28you attribute so much of uh the company
- 00:04:31and and revenue team success too so I
- 00:04:33think like helpful context if you can
- 00:04:35start by describing the go to market
- 00:04:37environment when you joined which I
- 00:04:39think was around February last year like
- 00:04:42what did the team consist of how many
- 00:04:44customers existed just Ballpark and we
- 00:04:47go from there yeah so I the go to market
- 00:04:50organization was three people when I
- 00:04:53came in and it we had between self sered
- 00:04:57that was that's always been a really
- 00:04:58good channel for us and our annual
- 00:05:01contract Enterprise customers had
- 00:05:04probably about 200 customers total and
- 00:05:06low low single digit millions of Revenue
- 00:05:09perfect and so I I think the environment
- 00:05:12that existed is the sort of
- 00:05:16stereotypical startup when you bring in
- 00:05:19your vpa worldwide sales which is the
- 00:05:22role that you occupy were three
- 00:05:25individual contributor Sellers and once
- 00:05:29those folks are successful and you're
- 00:05:31ready to continue scaling that that
- 00:05:34individual contributor team you bring in
- 00:05:36somebody to add process a and recruiting
- 00:05:41and managerial experience to sort of
- 00:05:44like facilitate the next phase of growth
- 00:05:47so many folks that are listening in
- 00:05:49whether you're founder early salesperson
- 00:05:52codium is like the exact environment
- 00:05:54that exists when most folks bring in
- 00:05:55their first vpf sales can you just
- 00:05:58describe what are the things things that
- 00:06:00were working really well when you joined
- 00:06:03and then what were the things that you
- 00:06:04gravitated towards that were working
- 00:06:06less well yeah I like I have to give our
- 00:06:08Founders their flowers it's not at all
- 00:06:10just that they grabb three people inste
- 00:06:12go figure it out like our Founders did a
- 00:06:14couple million dollars with founder Le
- 00:06:16sales before hiring anyone and I think
- 00:06:18that was a really good thing so I think
- 00:06:19to that point what was working well was
- 00:06:22they had and like there you know there's
- 00:06:24this concept of conscious competence
- 00:06:26when you know why you're doing something
- 00:06:27and can explain it step by step an
- 00:06:29unconscious competence where you're
- 00:06:32doing something but it's instinctual and
- 00:06:33you might not be able to coach someone
- 00:06:35else how to do it there was a huge
- 00:06:37amount of unconscious competence I got
- 00:06:39in and the team was like yeah so like
- 00:06:41these are the the types of companies we
- 00:06:43sell to here's why here's how it
- 00:06:46disadvantages our competition and I was
- 00:06:48like okay you're describing like ICP
- 00:06:50swim Lanes trap setting and just like
- 00:06:53very innately had kind of gravitated
- 00:06:55towards this by just looking at patterns
- 00:06:57and how the deals were going and being
- 00:06:58able to say okay hey when we sell to
- 00:07:00financial services companies there's a a
- 00:07:03predictably positive outcome if we do
- 00:07:05these things when we go sell to defense
- 00:07:08and aerospace companies same thing just
- 00:07:09different set of behaviors and then
- 00:07:11these might be some Industries where
- 00:07:12it's a little bit harder for us to sell
- 00:07:14into right now and so I think that was
- 00:07:16really uh pleasantly surprising and to
- 00:07:18be fair I mean I've been I got the
- 00:07:20opportunity to advise codium for about a
- 00:07:22year before jumping on board fulltime so
- 00:07:24I had some insight but actually getting
- 00:07:26into it and realizing how much they had
- 00:07:29fleshed Ed out that I was not expecting
- 00:07:30to be there and how how it appeared to
- 00:07:32be correct was really promising on the
- 00:07:35flip side of that there was no process
- 00:07:37and like this has been the impulse of
- 00:07:38every really motivated driven founder
- 00:07:40that I've ever worked with which is this
- 00:07:42incredible belief in the product and if
- 00:07:44we can just get someone to see it and
- 00:07:45look at it and touch it they'll want
- 00:07:47they'll get it and they'll want to be a
- 00:07:49part of it and so I think at the time we
- 00:07:50were demoing really really early like
- 00:07:52pre prediscovery it was like get into a
- 00:07:55conversation and immediately show the
- 00:07:57product and I think that had worked and
- 00:08:00especially for the tental audience like
- 00:08:01when you have the founders on the line
- 00:08:04probably effective because they're both
- 00:08:05like amazingly compelling really smart
- 00:08:08and in their own way really really good
- 00:08:09at sales but I think for a rep to go in
- 00:08:12and like not do any Discovery and just
- 00:08:14show the product like opens this can of
- 00:08:16worms that really doesn't allow you to
- 00:08:18qualify effectively learn about what the
- 00:08:20customer cares about understand their
- 00:08:22current situation you're getting right
- 00:08:24into kind of show up and throw up here's
- 00:08:26the product and that was something that
- 00:08:28we tightened up in short order like got
- 00:08:30some process around Discovery got some
- 00:08:32process around when to POV what had to
- 00:08:35happen before how we went and executed
- 00:08:38the process and like basically took a
- 00:08:40look at the average amount of time that
- 00:08:42everything took on a stage-by-stage
- 00:08:43basis and said hey I think we can cut
- 00:08:46two weeks here three weeks here like
- 00:08:48really condense it and then we're going
- 00:08:50to go execute this for a quarter and if
- 00:08:52it's a train W we'll fix it and if
- 00:08:54things are working you we'll go and
- 00:08:56double down on them but just even having
- 00:08:58the intent for structure I think was
- 00:09:01really really helpful in the first
- 00:09:02quarter and it's kind of blending into
- 00:09:04the next topic I think but also like the
- 00:09:06first handful of hires that you make
- 00:09:08coming in are so so important right like
- 00:09:10they're going to set the tone culturally
- 00:09:12they're going to set this little bar and
- 00:09:15I hired a couple of people who are some
- 00:09:17of the best humans and operators I've
- 00:09:19worked with in my career which I
- 00:09:21actually think was tough for our
- 00:09:22Founders because they were like why
- 00:09:23can't everyone just be like this but I
- 00:09:25think like between process and then
- 00:09:27bringing people in who immediately like
- 00:09:29yeah yep got it let see where you're
- 00:09:31going with it let me run with it that
- 00:09:33was a super super important first two
- 00:09:35steps in setting the
- 00:09:37tone several takeaways let's start with
- 00:09:41if you're a Founder listening in I'm
- 00:09:44going to describe the type of
- 00:09:46environment that you want to create to
- 00:09:48attract the best talent in a sales
- 00:09:51leader like Graham if you are a sales
- 00:09:54leader you'll get a picture of the
- 00:09:56environment that that you want to do to
- 00:09:58join when you are considering a new
- 00:10:00company one is that there was
- 00:10:05existing Revenue in place that began
- 00:10:09with founder Le sales and progressed to
- 00:10:14being able to have non-founder
- 00:10:16individual contributor sales people that
- 00:10:19were closing revenue and so you already
- 00:10:22have some evidence of product Market fit
- 00:10:26and revenue growth I think the other
- 00:10:30thing that you sort of signaled existed
- 00:10:34was additional demand coming in then you
- 00:10:40could leverage to close more deals and
- 00:10:44grow faster which is sort of a natural
- 00:10:47segue to in addition to like this really
- 00:10:51positive early stage environment that
- 00:10:53you described you also identified
- 00:10:58several areas of our opportunity so it's
- 00:11:00like you know you're a sales leader
- 00:11:03meeting with verun who's the CEO
- 00:11:06companies at a million plus dollars of
- 00:11:09ARR and it's like you know we're growing
- 00:11:11super fast and you're sitting there also
- 00:11:14going like ooh there also some things
- 00:11:16that like I can tweak here and really
- 00:11:18inflect the growth trajectory and you
- 00:11:21potentially identified what those things
- 00:11:24were as you were like interviewing as
- 00:11:26you were just having initial
- 00:11:27conversations with Veron and I think
- 00:11:30socializing those things is really
- 00:11:33valuable for for both parties let's
- 00:11:35let's continue along this journey so you
- 00:11:37join beginning of 2024 were you sort of
- 00:11:40like outside of Revenue targets for the
- 00:11:42year were you explicit about what
- 00:11:47success in 2024 in your role looked like
- 00:11:52and what were the things outside of like
- 00:11:54we're going to go from X dollar of ARR
- 00:11:56today to Y dollars on December 31st
- 00:11:59first like what did you sort of identify
- 00:12:01as Hero's success in 2024 yeah one of
- 00:12:03the things that I think our Founders are
- 00:12:05so unusual about in a really good way is
- 00:12:08that they are like wildly smart really
- 00:12:10opinionated on how to build amazing Tech
- 00:12:12and are doing a great job building an
- 00:12:13amazing company but they have a huge
- 00:12:15amount of humility where like when I
- 00:12:17came in and said hey I want to try this
- 00:12:18stuff they would push and they would
- 00:12:20challenge but they were ultimately like
- 00:12:22hey this makes me nervous here's why but
- 00:12:24go try it if it works we'll do your
- 00:12:26thing if not we'll come back to the
- 00:12:28drawing board and have a discussion
- 00:12:29about it but I think that has always
- 00:12:31very much been the environment and part
- 00:12:34of why I was attracted to it and I think
- 00:12:35coming in yeah there was a revenue
- 00:12:37number but even more of it than that it
- 00:12:39was let's figure out like what the
- 00:12:42process is where our swim lands are like
- 00:12:45are we going to go scale midmarket
- 00:12:46really heavily is this a heavily
- 00:12:48strategic sale where like 10 20,000
- 00:12:51person companies and above once we
- 00:12:53figure that out then we can go build a
- 00:12:55scale plan saying hey like we know that
- 00:12:58our sweet spot is this type of company
- 00:13:01there's 10,000 of them in the world
- 00:13:03based in these places and based on that
- 00:13:05this is what the go to market
- 00:13:07organization has to go look like so look
- 00:13:09was there a revenue number yeah
- 00:13:10absolutely but I think the other piece
- 00:13:12of it was let's figure out what the
- 00:13:15right process is where are what the
- 00:13:17verticals are what type of rep we need
- 00:13:20to go be successful here and what else
- 00:13:21we need but one of the things that we're
- 00:13:24doing going into next year based on all
- 00:13:26the data that we've seen this year is
- 00:13:27moving to a partner first model for
- 00:13:29Revenue I know but having a partner
- 00:13:32leader sub 10 million pretty unusual
- 00:13:35going all partner first to drive Revenue
- 00:13:38sub 50 to 100 probably even more so but
- 00:13:41we believe that's the best thing for the
- 00:13:43business and I think Brun and Asel and
- 00:13:44Douglas are both super involved in a
- 00:13:47really good way and also like very much
- 00:13:49empowered me and the other leaders that
- 00:13:51we brought in to go figure out what we
- 00:13:53believe the answer was make suggestions
- 00:13:55and then action them Based on
- 00:13:57data super
- 00:13:59all right one thing that comes to mind
- 00:14:02and it is revisiting something that we
- 00:14:05talked about before which is the
- 00:14:07importance of founder-led sales entering
- 00:14:09this environment where there's already a
- 00:14:11lot of success but a specific area that
- 00:14:13a sales leader like you can and should
- 00:14:16add a lot of accelerant to growth when a
- 00:14:21company is successful through founder Le
- 00:14:24sales um it gives you data around
- 00:14:28customers conversion rates retent some
- 00:14:31some you know semblance of retention or
- 00:14:33customer happiness depending on
- 00:14:35different characteristics that exist and
- 00:14:37so much of this data existed for you but
- 00:14:42the company wasn't doing very much with
- 00:14:44that data prior to you joining and so
- 00:14:48what you were able to do was take the
- 00:14:50DAT the data that did exist and you were
- 00:14:53able to um apply it to go to market and
- 00:14:58so it's just just um increasing the
- 00:15:01efficiency of the people and go to
- 00:15:05market organization as you sort of
- 00:15:07progress from this category where the
- 00:15:10company is casting a really wide net and
- 00:15:13anyone that sort of like jumps in and is
- 00:15:16is willing to become a customer and
- 00:15:18generate some revenue does so you you
- 00:15:21then start to constrain that based off
- 00:15:24of learnings that you have from the
- 00:15:26existing set of customers so that makes
- 00:15:29a lot of sense and then you probably as
- 00:15:32you're doing this you're probably
- 00:15:35informing Veron and others within the
- 00:15:38company and they're learning things
- 00:15:40about their business that they didn't
- 00:15:41already know like we work really well
- 00:15:45here and less well here and this is like
- 00:15:48why I have made that determination okay
- 00:15:52I think you know we talked about three
- 00:15:53topics that we want to spend time on
- 00:15:55three people when you joined less than
- 00:15:5812 months ago how many people are in go
- 00:16:01to market today and let's talk about a
- 00:16:05bit of how those people landed at the
- 00:16:07company yeah we're about 75 in the goto
- 00:16:10market organization
- 00:16:12today yeah did only 3 to 75 right okay
- 00:16:17so 3 to 75 that is very vast tell us
- 00:16:21about the makeup and then tell us about
- 00:16:25just your approach like like how did you
- 00:16:27grow the team so quickly yeah I mean I
- 00:16:30so the makeup of the team and these are
- 00:16:31approximate numbers we've
- 00:16:34got about 30 Enterprise
- 00:16:37sellers in the range of 10 mid-market
- 00:16:39sellers 10 SS then we've got a handful
- 00:16:43of folks two in
- 00:16:45enablement forign Partners couple of
- 00:16:48folks in like deales and revops a
- 00:16:51handful of sales leaders and SDR leaders
- 00:16:54and etc etc we've
- 00:16:56got I think eight we call them the
- 00:16:58deployed Engineers Solutions Engineers
- 00:17:00is probably like the normal the normal
- 00:17:02parlament and then two really great de
- 00:17:04leaders and that math might not exactly
- 00:17:06math but it's about 75 people all in
- 00:17:09yeah so like kind of full spectrum from
- 00:17:11scr pre-sale postale oh that's one we
- 00:17:15have a like a wonderful postale leader
- 00:17:17who's in the process of building out
- 00:17:18what our our customer Journey looks like
- 00:17:20post sales and trying to figure out
- 00:17:22where sales needs to continue to be
- 00:17:24involved and where we can have like a
- 00:17:25dedicated post sale function that she
- 00:17:27and her team are going to own
- 00:17:29so not only has the headcount grown
- 00:17:34dramatically from 3 to 75 in less than
- 00:17:3712 months it's also what I would
- 00:17:39describe as a relatively complex
- 00:17:43organization made up of different
- 00:17:45personas sdrs AES of course you have
- 00:17:48leadership you have partner sales you
- 00:17:49have revops you have enablement and
- 00:17:52client services and more so like you
- 00:17:54know a bunch of different functions
- 00:17:57making up the to market organization in
- 00:18:00addition to the headcount growth and so
- 00:18:02that's just like the recruiting capacity
- 00:18:05required to get from point A to point B
- 00:18:09has to be fairly complicated I I guess
- 00:18:12just like tell us how that has has
- 00:18:15worked for you yeah and I mean like for
- 00:18:16any I say for any founder listening to
- 00:18:18this like you hire a sales leader that
- 00:18:20doesn't have four to six people they can
- 00:18:22basically text and get into the seat in
- 00:18:24like four to six weeks probably even
- 00:18:26sooner let's say four weeks then like
- 00:18:28maybe not ready to be a sales leader and
- 00:18:30if you want to be a sales leader and you
- 00:18:31don't know who those four people are I'd
- 00:18:33say think about it so I mean a lot a
- 00:18:37huge amount I mean so much so much
- 00:18:40respect and admiration for my leadership
- 00:18:41team because we they are doing a lot of
- 00:18:43their direct recruiting like me them we
- 00:18:45have contracts with a bunch of outside
- 00:18:47recruiters and like this has been the
- 00:18:48case in everywhere I've ever been I
- 00:18:49think no one can sell the opportunity as
- 00:18:52well as you can if you're living it and
- 00:18:54so like we have gotten a handful of
- 00:18:56folks from outside recruiters like 100
- 00:18:58and unicorns in particular is one who
- 00:19:00we've worked with who I think are like
- 00:19:02really high quality when they send
- 00:19:03candidates along but 90% plus of that 7
- 00:19:0773 people that we've brought in since I
- 00:19:09got here have been sourced by recruited
- 00:19:12by us where are those folks coming from
- 00:19:14lot of folks that we've worked with
- 00:19:16before so like the initial cohort of
- 00:19:18people that joined had really heavy
- 00:19:20grafana and DNA and like but one
- 00:19:23of the things that I just say as a
- 00:19:24heuristic is like Sellers and go to
- 00:19:27market people in general want to go work
- 00:19:29at places and for people who they trust
- 00:19:32who they believe care about them who are
- 00:19:34going to make them better and who are
- 00:19:36going to make them money if you do those
- 00:19:39things then like people are going to
- 00:19:40want to work with you want to follow you
- 00:19:42want to continue being a part of of
- 00:19:44whatever it is that you're building and
- 00:19:46I think not just myself but a lot of the
- 00:19:48people that we brought in early have
- 00:19:50have built that reputation and so you
- 00:19:52know I came in a handful of people who
- 00:19:55knew me trusted me joined me whether
- 00:19:58that was from or grafana we
- 00:20:00brought in you know a great sales leader
- 00:20:02on the west who kind of was like from
- 00:20:04the larger ecosystem but not someone
- 00:20:07that we had worked with directly and
- 00:20:08like she's done a really great job
- 00:20:10building out her team and I think it was
- 00:20:12a combination of really really strong
- 00:20:15pulling from the network and like
- 00:20:17bringing people in who you know were
- 00:20:18coming in saying hey I have two or three
- 00:20:20people who I really trust who I would
- 00:20:21love to work with again and then we made
- 00:20:23a couple of great hires that were not
- 00:20:25folks that we knew well but were folks
- 00:20:27that we were able to back Channel deeply
- 00:20:29and so like one of the things that I
- 00:20:31think is super valuable about the sales
- 00:20:33world is it is not it's a small
- 00:20:35community and so like if you look at
- 00:20:38codium a lot of our folks are from Air
- 00:20:40table great level of talent just like
- 00:20:42really and really amazing humans a lot
- 00:20:44of really good folks that had great runs
- 00:20:46at snowflake like we're talking four to
- 00:20:48seven year runs who want to go do it
- 00:20:49again a lot of folks that were at
- 00:20:51in the Heyday similar thing they know
- 00:20:53what fast looks like they know what
- 00:20:55process looks like they're really good
- 00:20:56at pipeline generation and then grafana
- 00:20:58which you know again I think on the
- 00:21:00sales side had a lot of like appd
- 00:21:03DNA and there's people that like know
- 00:21:05how to run the Playbook that were
- 00:21:06running
- 00:21:07here okay so here are some things that
- 00:21:11come to mind and initial set of hires uh
- 00:21:15all should be personal network of the
- 00:21:18sales leader that you bring on and then
- 00:21:22what starts to happen is that snowballs
- 00:21:26and and and I can sort of relate where
- 00:21:28thinking back to the organizations at at
- 00:21:31brex and it at
- 00:21:33inits we weren't necessarily explicit
- 00:21:36about we want to get a bunch of people
- 00:21:38from company X but what would happened
- 00:21:41is like you know I would hire somebody
- 00:21:44from company X and and they were like
- 00:21:47you know the top performer or something
- 00:21:49and then they would know like two or
- 00:21:51three of the other top performers bring
- 00:21:53in those people until you just naturally
- 00:21:56start to have these pockets of like
- 00:21:59three or four people from this company
- 00:22:00and four people from this company and
- 00:22:02several people from this company and I
- 00:22:03think that is that's like a pattern that
- 00:22:06I see seemingly universally with the
- 00:22:09best sales organizations because it's
- 00:22:11like you pick off one of the top reps
- 00:22:16and people are very curious like well
- 00:22:18wait where did Sheila go like Sheila was
- 00:22:21crushing it here if she went somewhere
- 00:22:23it must be like somewhat interesting and
- 00:22:26then you said something you know you get
- 00:22:28to you hire 72
- 00:22:31people they weren't all people that you
- 00:22:34personally knew that you texted cuz you
- 00:22:36you come with hor of six you don't come
- 00:22:37with 72 people that like you know
- 00:22:40immediately follow you so there are
- 00:22:42certain things that you have to do or
- 00:22:45not immediate network but sort of like
- 00:22:47you know second network type candidates
- 00:22:50that make codium the most attractive
- 00:22:54place that they can possibly join
- 00:22:56something worth leaving snowflake or
- 00:22:58somewhere else for you mentioned one you
- 00:23:01want to pay people well any sort of like
- 00:23:03stories about things that you um really
- 00:23:09emphasize to potential candidates that
- 00:23:13make joining codium the most attractive
- 00:23:16option for them yeah I mean I think like
- 00:23:19that you know
- 00:23:21the the PG version of it is like who
- 00:23:24cares about your OT show me your comp
- 00:23:26plan it's like we have a very good comp
- 00:23:29plan that I'm like very happy to pull up
- 00:23:30and talk people through in an interview
- 00:23:33and then the other thing like this takes
- 00:23:34time right early stage it's hard like
- 00:23:36you really really have to make sure that
- 00:23:37your early people are successful because
- 00:23:39we only have 10 sellers who've been here
- 00:23:42for more than six months so like the
- 00:23:44other 30 have
- 00:23:46arrived from August 1st on basically but
- 00:23:50of those 10 seven are already over their
- 00:23:53annual number with like two weeks ago in
- 00:23:54the corter so seven of the 10 are over
- 00:23:56their annual number one
- 00:23:59having only been here for 10 months this
- 00:24:01year will like make into the seven
- 00:24:03figures we have another couple who are
- 00:24:05going to be over half a million dollars
- 00:24:06in W2 earnings and like this is like I
- 00:24:09started in February the first person who
- 00:24:12joined after me started in March they
- 00:24:14did a full annual number they closed
- 00:24:17$1.6 million in four months and became a
- 00:24:19leader so like they're not even in this
- 00:24:21toor because they became an RD pretty
- 00:24:24early on so I think we have a really
- 00:24:26good evidence of people that have been
- 00:24:27here for a long enough time to tell cuz
- 00:24:29someone who's been here for 90 days if
- 00:24:31they have a lot of success there's a
- 00:24:33huge contributing factor that's luck
- 00:24:35right because no one comes in and builds
- 00:24:37a million dollar deal in 90 days and if
- 00:24:39they don't it's fully possible that
- 00:24:41they're building and they're going to
- 00:24:42have a blowout next year and we just
- 00:24:44like we're looking at the leading
- 00:24:45indicators but you can't go and like
- 00:24:46take that to people so I think that is a
- 00:24:48really big piece is like hey seven out
- 00:24:50of 10 are over their numbers we have you
- 00:24:53know one in 10 at a million dollars plus
- 00:24:56three and 10 or well three others so
- 00:24:59four and 10 I guess total who will make
- 00:25:01over half a million and then the rest of
- 00:25:03the folks are in varying stages of
- 00:25:05accelerators over their otes so like
- 00:25:08that is a good story that's data driven
- 00:25:10I think another piece is like making
- 00:25:12money is awesome but being somewhere
- 00:25:13that's going to make you better and give
- 00:25:15you skills that you can carry through
- 00:25:16your entire career is really compelling
- 00:25:18and like that was one of the things I
- 00:25:19mean when
- 00:25:20and they're still growing fast but
- 00:25:22like when we were growing really
- 00:25:23ridiculously fast at like 400 people up
- 00:25:26to 2,000 people people would say hey I
- 00:25:29know it's like a a me grinder here in
- 00:25:31terms of intensity and expectations but
- 00:25:33I also have heard that the enablement is
- 00:25:35so good it'll change the rest of your
- 00:25:37career which is why I want to be here
- 00:25:39like that is something that's very
- 00:25:41important to me I want people ultimately
- 00:25:43to come to
- 00:25:44codium to work at an amazing Company
- 00:25:46sell amazing tech make a lot of money
- 00:25:48and work with great people but I also
- 00:25:50want them to say and I've heard that the
- 00:25:52enablement that you guys do is best in
- 00:25:55class and is something that will make me
- 00:25:57a better seller for long I'm in this
- 00:25:59game okay lot lots done back here let's
- 00:26:02start with what I would describe as like
- 00:26:05the habby path is you have a founder-led
- 00:26:13sales
- 00:26:15startup couple sales reps that are
- 00:26:18successful ready to bring in your VP of
- 00:26:21sales and this is you know the Playbook
- 00:26:24might be the wrong word but like a bit
- 00:26:25of the the sort of like pattern that I
- 00:26:28have followed and reinforcing that
- 00:26:30pattern you know multiple times and now
- 00:26:32reinforcing that pattern with what you
- 00:26:33just
- 00:26:34described the VP of sales that you bring
- 00:26:36in brings a handful of exceptional
- 00:26:41sellers with them from you know their
- 00:26:44personal Network the reason that those
- 00:26:46people join is largely the leader and
- 00:26:49like a lot of trust that has been built
- 00:26:52there you want to on board those folks
- 00:26:58and create an environment where they can
- 00:27:00be successful and often times success in
- 00:27:03a sales role
- 00:27:06is defined by how much money am I making
- 00:27:09like we you know sales is a commission
- 00:27:12driven role and that is something that
- 00:27:15you want salespeople to prioritize and
- 00:27:19one thing that is true here is look like
- 00:27:23if the product isn't selling if there's
- 00:27:26not product Market thit you have bigger
- 00:27:29problems than you know the like success
- 00:27:31of your go to market organization that
- 00:27:35said you can
- 00:27:38manufacture what I would describe as
- 00:27:40like a culture of winning or an
- 00:27:43environment where people are making good
- 00:27:45money and what I mean by that is like
- 00:27:47you said the quota you decide what the
- 00:27:51commission structure is and if early on
- 00:27:55you want to be deliberate about cre
- 00:27:58creting an environment where people are
- 00:28:02making good money and think about that
- 00:28:05as like an investment in the future and
- 00:28:09being able to uh continue to attract the
- 00:28:12best talent you set Targets in a way
- 00:28:17that it it's like some balance between
- 00:28:20you know challenging but also high level
- 00:28:23of confidence that that the team will
- 00:28:26get there and that the individuals will
- 00:28:28get there and so you can sort of like
- 00:28:30manufacture this I'll describe it
- 00:28:32culture of winning before it actually
- 00:28:35exists and today I think definitionally
- 00:28:39codium is
- 00:28:40winning when you joined it wasn't that
- 00:28:44clear and so you set Targets in a way
- 00:28:49that you know the early days we were
- 00:28:51hitting our Revenue targets well we set
- 00:28:53the targets people were making a lot of
- 00:28:55money well we created the comp plan and
- 00:28:58that just sort of snowballs into you
- 00:29:01know creating an environment where you
- 00:29:04know you get this
- 00:29:05reputation that while like codium is
- 00:29:08growing quickly sales people making a
- 00:29:10bunch of money and more and you want to
- 00:29:13be sort of like deliberate about
- 00:29:15creating that versus the environment
- 00:29:18being created because sales reps are you
- 00:29:21know um bringing in way more than we
- 00:29:23thought that they would or or something
- 00:29:25like that second thing that that comes
- 00:29:28to mind is around enablement you know
- 00:29:31look I don't know if you experien this
- 00:29:32at all Grand but I have in my career
- 00:29:34where it was always very easy for me
- 00:29:41to be supported around
- 00:29:44headcount in direct sales roles
- 00:29:49specifically like SDR and AE where like
- 00:29:54you could tie Revenue directly back to
- 00:29:59the performance of that individual that
- 00:30:03type of employee and
- 00:30:08then received more push back although
- 00:30:11you know like you I think there was a
- 00:30:13lot of trust that existed for me but I
- 00:30:15think Founders out there generally
- 00:30:18received push back around these
- 00:30:19supporting roles enablement Revenue
- 00:30:23operations and you know it was always
- 00:30:25this type of thing where it was like it
- 00:30:28is true that this enablement person that
- 00:30:32is $300,000 a year I don't know how much
- 00:30:35uh you know of course depends on
- 00:30:36leveling and so much more like you're
- 00:30:38not going to be able to say that they
- 00:30:40they are bringing in five times the
- 00:30:43amount of salary that we are providing
- 00:30:46to them that said they're probably
- 00:30:48bringing in more like especially in the
- 00:30:51environment where we are scaling so
- 00:30:53aggressively it's like what if I can
- 00:30:56maintain the sort of 90day ramp period
- 00:31:00to a fully ramped quota rather than
- 00:31:04progressing that to uh I don't know 120
- 00:31:07or 150 days where this function doesn't
- 00:31:09exist like this is how much more Revenue
- 00:31:12we generate as a business same idea in
- 00:31:14terms of like Revenue operations folks I
- 00:31:17don't know if anything comes to mind
- 00:31:18there or experience that you've had but
- 00:31:20I think like you know one consistent
- 00:31:23theme on this podcast is appreciation
- 00:31:28for these types of roles that are
- 00:31:30becoming more and more popular over time
- 00:31:32and I think becoming more and more
- 00:31:33appreciated but it it's harder to tie
- 00:31:37Revenue directly back or impact directly
- 00:31:39back to their existence yeah I mean I
- 00:31:43totally agree I've seen revops be like a
- 00:31:45huge time suck and source of frustration
- 00:31:47and I've also seen it be a massive
- 00:31:48unlock for the business and be able to
- 00:31:50drive really really good results and
- 00:31:53generally my experience has been when
- 00:31:55it's frustrating it's is at around 5050
- 00:31:58to 100 million in Revenue someone's like
- 00:32:00oh maybe we should use data to make
- 00:32:02decisions and then it's like a
- 00:32:03multi-year process of unwinding a bunch
- 00:32:05of stuff that happened so we made the
- 00:32:07decision to prioritize it pretty early
- 00:32:09and it's one of those things that's hard
- 00:32:10right there's a ton of data everywhere
- 00:32:12you're moving really fast and I don't
- 00:32:14think that we have this perfect yet I
- 00:32:16think with revops it's just been a a
- 00:32:19more Labyrinthian problem than than we
- 00:32:21had hoped but the ultimate goal right is
- 00:32:24to be able to use data to make sure that
- 00:32:25we're putting reps in books business
- 00:32:28that give them an opportunity to be
- 00:32:29successful that we are segmenting in the
- 00:32:32right places that we're putting
- 00:32:34resources where there's the maximum
- 00:32:35amount of Revenue and I think if you're
- 00:32:37not being data driven to make those
- 00:32:39decisions it's really hard all makes
- 00:32:41sense okay we've got just a couple
- 00:32:43minutes left let's let's just sort of
- 00:32:46fast forward to today so we're um 11
- 00:32:48going on 12 months in we we've only
- 00:32:50scaled the team from 3 to 75 people but
- 00:32:53sort of same question that that I had at
- 00:32:55the top of the show what what to day is
- 00:32:59working well now and and what are the
- 00:33:01areas that you think that there remains
- 00:33:04opportunity yeah I mean going well I
- 00:33:06think the team you know that people have
- 00:33:09probably heard or if not now you are
- 00:33:12like if you as a sales team if you don't
- 00:33:14own your pipeline then like it's really
- 00:33:16hard to be successful long term if
- 00:33:18you're looking at the SDR team or
- 00:33:20marketing or something outside of
- 00:33:21yourself especially in Enterprise and
- 00:33:23strategic sales I think it's really
- 00:33:25really hard to say that you own your own
- 00:33:27come and so I think our team has done a
- 00:33:29really good job building a strong
- 00:33:31positive culture of pipeline generation
- 00:33:33you know all probably been around
- 00:33:35organizations where people did it but it
- 00:33:37seemed like a chore I think we've done a
- 00:33:39good job of having people that are
- 00:33:41bought in understand the importance and
- 00:33:43also understand that you can choose how
- 00:33:45you make something feel and so the team
- 00:33:47we do PG Wednesday comes in gets dialed
- 00:33:50in we do a kickoff and like makes it
- 00:33:52really fun but it is a huge cultural
- 00:33:54focus and something that we celebrate
- 00:33:55and so I think us owning our number and
- 00:33:58owning our own outcome is going to be a
- 00:33:59really really critical driver of our
- 00:34:01growth in this next year I think the
- 00:34:02team has done a good job on that I'm
- 00:34:04really proud of how we've hired a scale
- 00:34:06like I think our our leaders are awesome
- 00:34:09in the sense that like my West Coast
- 00:34:11leaders are jumping on East Coast
- 00:34:13interviews and vice versa and I think
- 00:34:14there is just like a really awesome team
- 00:34:17ethos and wanting to keep the bar really
- 00:34:19high not just for talent but also for
- 00:34:22culture and so I think like the amount
- 00:34:24of time that folks are investing in that
- 00:34:26even as you move really fast has been
- 00:34:28really amazing and I mean I think a
- 00:34:30third thing is that companies right now
- 00:34:33are looking for partners in Ai and like
- 00:34:36if we're not out here selling you know
- 00:34:38cans of water like it's it's very much a
- 00:34:41situation where someone a lot of these
- 00:34:43companies are looking for not just is
- 00:34:45this the right tool but how do we deploy
- 00:34:47it how do we ensure success on it and I
- 00:34:49think that our team has done a really
- 00:34:51amazing job in terms of how we engage
- 00:34:53with our customers and I'm really proud
- 00:34:54of that areas for improvement I mean
- 00:34:57I've of alluded to this like when you're
- 00:34:59growing as fast as we are territory
- 00:35:01science is really really important and I
- 00:35:03think that like I would love to tell you
- 00:35:05hey man we can go from 40 to 200 reps
- 00:35:08and like I know exactly what territories
- 00:35:10are going to look like and we have a
- 00:35:12really beautiful way to carve them we're
- 00:35:14not there yet like that's something that
- 00:35:15we are actively working on on like a
- 00:35:19multiple times a week basis with like a
- 00:35:21working group internally and looking to
- 00:35:23you know to bring some folks in from a
- 00:35:25hiring perspective that'll own that long
- 00:35:27term I mean you talked we talked a
- 00:35:29little bit prior to this about like how
- 00:35:31technical you have to be I think just
- 00:35:33continuing it's the hardest part about
- 00:35:35doing enablement isn't getting people in
- 00:35:37and having a strong onboarding program
- 00:35:39it's how do you continuously enable when
- 00:35:41the entire Market is changing on a
- 00:35:42weekly basis and when the products are
- 00:35:44changing at that pace and so I think
- 00:35:47like our enablement leaders done an
- 00:35:48amazing job trying to grab that tiger by
- 00:35:50the tail but I think just at scale like
- 00:35:53that's going to continue to be something
- 00:35:54that we have an opportunity to improve
- 00:35:55on and the way that mean some of how
- 00:35:57we've done is like daily trivia games
- 00:36:00one of our Founders does a weekly
- 00:36:01enablement call ongoing enablement so
- 00:36:04like when you get out of boot camp it's
- 00:36:05not just like you get sent off into the
- 00:36:07woods so like on a periodic basis we're
- 00:36:09doing re-enabled so people are making
- 00:36:11sure that they're staying on top of it
- 00:36:13but I think that's a problem like just
- 00:36:14like a a hard problem to solve at scale
- 00:36:17and then I think the final thing is and
- 00:36:18you've lived this twice it's just like
- 00:36:20how do you keep everyone in the right
- 00:36:22head space when you're growing so fast
- 00:36:24it's very easy to get freaked out and
- 00:36:27like communication transparency and just
- 00:36:29having people that are like culturally
- 00:36:31very in it but I think that is just like
- 00:36:33something I think about a lot because I
- 00:36:35lived it at mango I lived at at grafana
- 00:36:37and it's a hard problem to
- 00:36:39solve all really helpful examples here's
- 00:36:42I think the big takeaway for me rather
- 00:36:44than going deep on each of these sort of
- 00:36:47areas of opportunity that you've
- 00:36:49identified it's
- 00:36:51like you
- 00:36:53know we talked about the environment
- 00:36:56that existed when you joined 11 months
- 00:36:58ago what was going well where the
- 00:37:00opportunities were you had this like
- 00:37:03awareness of these things we fast
- 00:37:05forward 11 months and the examples that
- 00:37:08you cited were new and different you
- 00:37:11know here are things that are going well
- 00:37:13like you know the last 12 months we have
- 00:37:16crushed it on you know recruiting this
- 00:37:18really complicated sales organization
- 00:37:20that wasn't going well when you joined
- 00:37:22there were three people right so like
- 00:37:24you reflect on the prior year let's say
- 00:37:27and you really progressed the business
- 00:37:30forward in these areas that you
- 00:37:32mentioned as as things that are going
- 00:37:33well and the opportunities to improve
- 00:37:36are new each of the I think three things
- 00:37:39that you called out weren't things that
- 00:37:42existed you know 11 or 12 months ago and
- 00:37:45so folks listening in if you're if
- 00:37:47you're sort of thinking about like what
- 00:37:48are the the biggest opportunities that
- 00:37:50we have as a business today and shoot
- 00:37:54like all of the like or several of the
- 00:37:58problems or opportunities depending on
- 00:38:01how you want to frame them they're like
- 00:38:02the same ones that we mentioned last
- 00:38:04quarter or the quarter before like these
- 00:38:06things have persisted that's really bad
- 00:38:08and I think so one you want like you
- 00:38:12always want to have if you said things
- 00:38:14are going perfectly there's nothing
- 00:38:16going wrong like that is a problem in
- 00:38:17and of itself then you're the problem if
- 00:38:20you believe it's going okay you're the
- 00:38:22problem you you should always be aware
- 00:38:25of what the opportunities are you should
- 00:38:26always have a PL and to address what the
- 00:38:29problems or or opportunities to improve
- 00:38:31are and they should be shifting they
- 00:38:34should be shifting over time and really
- 00:38:37hold yourself accountable and be
- 00:38:39intellectually honest around like shoot
- 00:38:42if I were to list our top two or three
- 00:38:44problems it's the same top two or three
- 00:38:46problems that we had like a quarter or
- 00:38:48two ago that's not okay and so that was
- 00:38:52my big takeaway as as you were sort of
- 00:38:54like reans answering the same question
- 00:38:56through the the lens of today versus the
- 00:38:58lens of 11 months ago it's like this is
- 00:39:00what you want to see you want new
- 00:39:03challenges that are evolving over time
- 00:39:07and you know s sort of kudos to you with
- 00:39:09creating the the the type of um change
- 00:39:14that you want let's wrap there Graham
- 00:39:17thank you for joining congratulations on
- 00:39:20the success that you realized and I know
- 00:39:22that you're thinking about um your first
- 00:39:2511 months at at the company is just the
- 00:39:28beginning and so I'm excited to see both
- 00:39:30you and the business continue on this
- 00:39:33incredible trajectory and you know if
- 00:39:35codium isn't yet a household name which
- 00:39:38I know it is for many that for folks
- 00:39:40that are listening in it is sure to be
- 00:39:42in the future so thank you for joining
- 00:39:44and and great conversation yeah I really
- 00:39:46appreciate it this was fun hopefully it
- 00:39:48was helpful to folks out there listening
- 00:39:50thank you so much for the time all right
- 00:39:52take care see you all bye
- Codium
- Sales Growth
- Founder-led Sales
- Recruiting
- Enablement
- Revenue Operations
- Sales Culture
- Data-driven
- Team Morale
- AI Coding Assistant