Holy Land: Startup Nations (Full Documentary) | Future Cities

01:29:21
https://www.youtube.com/watch?v=I5h8GfxIWVY

Resumo

TLDRThe video examines the dynamic and complex landscape of innovation and technology in Israel and Palestine. It highlights Jerusalem as a shared city with overlapping claims and delves into the differences between technological advancements in different regions. The Israeli tech scene, known as the 'Startup Nation,' has a robust ecosystem fostered by military innovation, while Palestinians are carving their own niche against the backdrop of challenging political realities. It further captures the essence of entrepreneurship, across borders, fueled by necessity and survival, especially in areas like Gaza. The ongoing occupation presents barriers, yet there's a growing push for technology-driven economies and bridging divides via startups. The narrative showcases how innovation transcends political, cultural, and physical divisions, with a focus on how both Israelis and Palestinians can leverage each other's strengths to build a thriving technological region despite historical tensions. The idea of a startup region is emphasized as a means to strengthen economic ties and foster peace through mutual technological advancements. The role of traditional values, education, and military technology as components of Israel's tech success are also explored.

Conclusões

  • 📍 Jerusalem is a uniquely shared city, crucial for both Israelis and Palestinians.
  • 💡 Israel's tech scene thrives due to its innovation and startup culture.
  • 🌍 There's potential for a technological partnership between Israel and Palestine.
  • 🕊️ Innovation can be a bridge between political and cultural divides.
  • 🚀 Gaza shows resilience with its innovative spirit despite challenges.
  • 🔗 Technology offers opportunities to bypass traditional obstacles.
  • 🏗️ Building a 'startup region' offers economic growth for both communities.
  • 📈 Military-driven innovation significantly bolsters Israel's tech industry.
  • 🤝 Fostering broader collaborations can pave the way for peace.
  • ⚙️ A tech-friendly atmosphere is essential for an ecosystem to thrive.

Linha do tempo

  • 00:00:00 - 00:05:00

    Jerusalem is a shared city between Palestinians and Israelis, known for its religious diversity. A Palestinian entrepreneur discusses the tech disparity between Palestinians and Israelis, inspiring a vision of creating a startup region involving Arabs, Palestinians, and others from the Middle East to drive tech innovation.

  • 00:05:00 - 00:10:00

    The video discusses Israel's reputation as a "startup nation," birthed from necessity and driven by a history of conflict and resource scarcity. Israeli innovation thrives on global orientation and creative adaptability, transforming challenges into opportunities across various sectors, including agriculture and tech.

  • 00:10:00 - 00:15:00

    There is commentary on the unique potential of the region despite ongoing conflict. Emphasizing that innovation overcomes restrictions, Palestinian efforts highlight mobile technology's role in economic transformation, pushing against the limitations imposed by occupation.

  • 00:15:00 - 00:20:00

    Technological advancements drive a "permanent revolution," offering vast potential for innovation across sectors like immunotherapy and artificial intelligence. Israel is positioned well due to its history of blending military innovation with civilian applications, fostering a culture of entrepreneurship and tech proliferation.

  • 00:20:00 - 00:25:00

    The book "Startup Nation" highlights Israel's entrepreneurial spirit, fueled by cultural dissatisfaction and a drive to overcome adversity. This spirit led to establishing Israel as a global tech hub, despite constant geopolitical challenges, by emphasizing economic collaboration for regional prosperity.

  • 00:25:00 - 00:30:00

    Palestine's emerging tech scene is outlined, emphasizing the challenges posed by occupation but noting growth in digital economy ventures. Palestinians are urged to adopt an active role in economic innovation, leveraging high mobile penetration and a young workforce to expand into global markets despite geopolitical pressure.

  • 00:30:00 - 00:35:00

    Tel Aviv emerges as the epicenter of Israeli tech innovation, attracting creative talents with its liberal environment. High-tech startups like "Healthy.io" illustrate the city's vibrant ecosystem, turning smartphones into medical tools, symbolizing the ongoing digital health revolution.

  • 00:35:00 - 00:40:00

    The culture of tech innovation in Israel is compared with global environments, highlighting a higher tolerance for failure as key. Events like "Failure Nights" encourage open discussion of failure, bolstering resilience and motivation among entrepreneurs. Cultural values of questioning and creativity drive innovation forward.

  • 00:40:00 - 00:45:00

    Israel's tech ecosystem is deeply entwined with military advancements, fostering skills and technologies later adapted for civilian use. Military experience accelerates tech careers, with young soldiers gaining leadership and practical innovation experience applicable to startups, reinforcing Israel's tech prowess.

  • 00:45:00 - 00:50:00

    Entrepreneurial initiatives show promise amidst political complexities. However, they are hindered by municipal and geopolitical challenges, as seen in East Jerusalem's tech movement. Efforts to blend cultural divisions reflect the desire to foster cross-border tech collaborations and economic independence.

  • 00:50:00 - 00:55:00

    Discussion on Palestinian identity challenges vis-à-vis Israelis, highlighting day-to-day life difficulties without recognized nationality. There's a push for regional identity and collaboration among Middle Easterners to advance tech innovation, despite systemic barriers and conflicting identities.

  • 00:55:00 - 01:00:00

    Israel's tech ecosystem thrives on diverse human capital but struggles with inclusivity, needing to bridge gaps with Arab Israelis and ultra-Orthodox Jews. Initiatives aim to integrate these groups, fostering shared economic growth and tapping into untapped talent to benefit the broader Israeli society.

  • 01:00:00 - 01:05:00

    Insights are provided into how Israeli innovation capitalizes on unique cultural and historical conditions. The narrative highlights emerging collaborative efforts with international players like China to leverage global markets, positioning Israel as a nexus of global tech development and exchange.

  • 01:05:00 - 01:10:00

    The impact of military experience on Israeli tech development is examined, showcasing the skill adaptability and collaborative culture of units like 8200. Drones and other innovations developed for defense find civilian applications, exemplifying the cycle from military to commercial technology.

  • 01:10:00 - 01:15:00

    Israel's evolving narrative balances entrepeneurship with infrastructural challenges. Education and military service cultivate an entrepreneurial environment, yet small population sizes challenge scaling. To thrive, Israel's ecosystem must integrate minorities and collaborate globally, expanding beyond traditional limits.

  • 01:15:00 - 01:20:00

    The role of the Palestinian tech sector is highlighted, focusing on collaborative efforts to build a sustainable knowledge economy in the face of political and economic barriers. Innovations in tech provide a path for socioeconomic progress, fostering cooperation and adaptation amidst adversity.

  • 01:20:00 - 01:29:21

    The intertwined destinies of Israelis and Palestinians suggest potential for tech to bridge divides, though political challenges remain. While societal advancements emerge, sustainable peace and collaboration depend on shifting perceptions and policies, integrating mutual aspirations for prosperity.

Mostrar mais

Mapa mental

Mind Map

Perguntas frequentes

  • Why is Israel known as the startup nation?

    Israel is renowned for its startup ecosystem, contributing significantly to global tech.

  • What role does Gaza Sky Geeks play in Gaza?

    Gaza Sky Geeks fosters tech innovation in Gaza, creating opportunities despite challenges.

  • What challenges do entrepreneurs in Israel and Palestine face?

    Both Israelis and Palestinians face political and economic challenges that impact entrepreneurship.

  • What is the idea behind a startup region between Israelis and Palestinians?

    It proposes creating a unified region where innovation transcends political borders.

  • How does the conflict influence innovation in the region?

    The interplay of constant external conflicts drives a survivalist innovation spirit.

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Rolagem automática:
  • 00:00:05
    so Jerusalem the holy land where
  • 00:00:07
    Palestinians and Israelis are sharing
  • 00:00:10
    the same city I think it's the only city
  • 00:00:12
    in the world where you have all the
  • 00:00:14
    religions in one
  • 00:00:16
    city here we are in the French Hill
  • 00:00:19
    french hill it's on the eastern
  • 00:00:20
    mountains of Jerusalem where from the
  • 00:00:23
    other side we can see now the Jordan
  • 00:00:25
    Valley and we can see Aman and
  • 00:00:28
    Jordan then we have here Mount scopus
  • 00:00:30
    Mount of Olives and on the right have we
  • 00:00:33
    have here the amazing ER City
  • 00:00:38
    Jerusalem you can see the two parts The
  • 00:00:41
    Old City and the new
  • 00:00:45
    city there is huge differences between
  • 00:00:48
    the tech sector in Palestine and in
  • 00:00:50
    Israel we as a Palestinian living in
  • 00:00:52
    East Jerusalem I I can't be as a part of
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    the startup Nation I want to be but I'm
  • 00:00:58
    not of that Nation
  • 00:01:01
    so my idea was if we can be a startup
  • 00:01:04
    region by giving
  • 00:01:07
    others the Arabs the Palestinians the
  • 00:01:10
    jordanians and everyone from the Middle
  • 00:01:12
    East and yes we can do it here take the
  • 00:01:14
    Holy Land again on the technology level
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    and how we are going to change the
  • 00:01:18
    [Music]
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    world the best startup which was created
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    in this part of the world is the state
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    of Israel which was a fantasy which made
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    no Financial or no economic sense
  • 00:01:34
    whatsoever in many ways Innovation for
  • 00:01:37
    us has always been a necessity we had to
  • 00:01:39
    be Global before the world global
  • 00:01:41
    existed just like you have mining cities
  • 00:01:44
    fabrication cities we are startup Nation
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    that's what we
  • 00:01:47
    are Gaza is amongst the most Innovative
  • 00:01:50
    that I've seen you know when the fuel
  • 00:01:52
    shortages start they start running their
  • 00:01:54
    their cars on cooking oil I think
  • 00:01:57
    because of the repeated shocks of
  • 00:01:58
    conflict they're innovating to
  • 00:02:01
    survive for Tech startups there's many
  • 00:02:04
    many challenges the majority of them I
  • 00:02:06
    can say are due to the
  • 00:02:08
    occupation we don't have to wait for the
  • 00:02:10
    end of the occupation to start improving
  • 00:02:12
    the economy we could start earlier the
  • 00:02:15
    occupation is going to
  • 00:02:16
    end if this conflict someday is resolved
  • 00:02:20
    the potential of what this region can
  • 00:02:23
    build together is nothing short of
  • 00:02:25
    massive
  • 00:02:30
    [Music]
  • 00:02:43
    I truly believe we live in a unique time
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    in history from a technological
  • 00:02:48
    perspective because of the convergence
  • 00:02:50
    of exponential computation growth and
  • 00:02:52
    decline in prices and because of the
  • 00:02:54
    fact that the capital required to get in
  • 00:02:57
    the game is very low we no longer have
  • 00:03:01
    paradigms we live in an era of a
  • 00:03:03
    permanent revolution cost of certain
  • 00:03:06
    types of sensors has gone down so much
  • 00:03:09
    and their capacity has exponentially
  • 00:03:12
    grown because of phone makers having the
  • 00:03:15
    pressure to make amazing cameras that
  • 00:03:16
    are so tiny so that we can take selfies
  • 00:03:19
    and send to to our friends this pressure
  • 00:03:22
    creates situation that this sensor that
  • 00:03:24
    was created for the camera of the iPhone
  • 00:03:27
    now can play a role in the ecosystem
  • 00:03:32
    now a guy in Israel can look at that
  • 00:03:34
    sensor say hey 4K capability in a $7
  • 00:03:37
    chip I can revolutionize agriculture cuz
  • 00:03:41
    if I can look at the variance of color
  • 00:03:43
    of an apple in different stages instead
  • 00:03:45
    of losing 30% of the produce I'll lose
  • 00:03:47
    10% of the
  • 00:03:48
    produce another person in India looks at
  • 00:03:51
    exactly the same thing and says hey $7
  • 00:03:53
    chip I can generate an innovation in
  • 00:03:58
    Automotive two years ago Kickstarter
  • 00:04:01
    provided liquidity of half a billion
  • 00:04:03
    dollars in one year without taking
  • 00:04:05
    Equity from anyone the biggest Venture
  • 00:04:07
    Capital funds in the world don't do that
  • 00:04:10
    you have this era of permanent
  • 00:04:11
    revolution on the technological sense it
  • 00:04:14
    meets massive reduction in price and
  • 00:04:16
    then everyone can afford it at least at
  • 00:04:18
    the entry
  • 00:04:20
    level this is a tremendous period and
  • 00:04:23
    that's where you see immunotherapy and
  • 00:04:25
    you're seeing so many interrelated or
  • 00:04:27
    converging Fields I I think Israel is
  • 00:04:30
    very very well positioned to leverage
  • 00:04:32
    the opportunities of the IR permanent
  • 00:04:34
    revolution it's not going to get slower
  • 00:04:36
    from here on
  • 00:04:45
    in Israel is second only to Silicon
  • 00:04:49
    Valley in terms of startups and VC
  • 00:04:55
    investment I think there are several
  • 00:04:57
    main factors that lead to Israel today
  • 00:05:01
    being known as the startup Nation as
  • 00:05:03
    this nation of
  • 00:05:07
    entrepreneurs my name is Saul singer I'm
  • 00:05:10
    the co-author of startup nation which is
  • 00:05:13
    the book about what made Israel
  • 00:05:16
    Innovative Shimon perz of course is the
  • 00:05:19
    person we quote most in the book
  • 00:05:21
    entirely but perhaps my favorite quote
  • 00:05:23
    is defining Israelis or Jews in one word
  • 00:05:26
    and that word is dissatisfied
  • 00:05:30
    used to call Israel for time to time to
  • 00:05:32
    dissatisfaction nation and when you look
  • 00:05:34
    at the history of the country it makes a
  • 00:05:35
    lot of sense because we were the
  • 00:05:36
    Builders of the country there were
  • 00:05:38
    people who were dissatisfied from where
  • 00:05:40
    they were they had to flee and they came
  • 00:05:42
    here and that they had to make this
  • 00:05:43
    place work because this was their final
  • 00:05:45
    station this was our final stop this
  • 00:05:47
    were the The
  • 00:05:49
    Refuge the people here the very small
  • 00:05:52
    community which was decided they want to
  • 00:05:54
    create a country which they had in their
  • 00:05:57
    mind will need buildings and pipelines
  • 00:06:00
    and electric lines and railroads and
  • 00:06:02
    roads but not only that they understood
  • 00:06:05
    the importance also of sociology and
  • 00:06:09
    philosophy Etc so they created not only
  • 00:06:11
    the techon and the Hebrew University
  • 00:06:13
    they created the philarmonic orchestra
  • 00:06:16
    so they went and decided just to go and
  • 00:06:18
    do it you know to go and build a state
  • 00:06:20
    and actually the best startup which was
  • 00:06:22
    created in this part of the world is the
  • 00:06:25
    state of Israel which started as a
  • 00:06:28
    crazy Fant
  • 00:06:31
    and this was by creating by many many
  • 00:06:33
    startups not in the high-tech not in the
  • 00:06:35
    internet but in agriculture in job
  • 00:06:38
    creation in developing
  • 00:06:41
    cities the founding of the state in 1948
  • 00:06:44
    by David benan Israel's first prime
  • 00:06:47
    minister the first thing he was worried
  • 00:06:50
    about is the survival of the country so
  • 00:06:52
    that required a military that was going
  • 00:06:55
    to defend against five other countries
  • 00:06:58
    around it with much bigger militaries
  • 00:07:00
    much better equipped so the only way to
  • 00:07:02
    do that was with Superior motivation and
  • 00:07:05
    better
  • 00:07:11
    technology throughout history the
  • 00:07:14
    military and unfortunately Warfare has
  • 00:07:17
    been such a driver of Civilian
  • 00:07:21
    technology so for example you know
  • 00:07:24
    computer vision to find Intruders who
  • 00:07:26
    are trying to get through to your
  • 00:07:27
    borders uh eventually trickles through
  • 00:07:30
    to the civilian space and that leads to
  • 00:07:34
    for example autonomous vehicle
  • 00:07:36
    technology uh companies like Mobil ey
  • 00:07:38
    and auto which is a driverless truck
  • 00:07:41
    company which was uh recently acquired
  • 00:07:43
    by Uber drones computer intelligence
  • 00:07:46
    artificial intelligence a lot of what is
  • 00:07:48
    driving the tech industry starts in the
  • 00:07:53
    military one thing that's interesting
  • 00:07:55
    about Israel's Innovation story is a lot
  • 00:07:57
    of factors converging together the fact
  • 00:08:00
    that the whole country is a startup the
  • 00:08:01
    military aspect the the fact that we're
  • 00:08:03
    a country of immigrants all these things
  • 00:08:05
    feeding together are important when we
  • 00:08:08
    wrote startup Nation first of all we
  • 00:08:10
    didn't realize we were branding a
  • 00:08:12
    country but we also didn't realize that
  • 00:08:16
    we were touching sort of a global nerve
  • 00:08:18
    we're living in a world that's changing
  • 00:08:23
    all the time and not only changing but
  • 00:08:25
    the the pace of change is
  • 00:08:27
    increasing and this is kind of quietly
  • 00:08:30
    causing a a panic I think in companies
  • 00:08:33
    individuals in countries where they say
  • 00:08:36
    we have to become Innovative that's the
  • 00:08:38
    only way we can keep up and they're
  • 00:08:40
    right but the tendency is to think okay
  • 00:08:43
    we want to do that we want to be like
  • 00:08:45
    Israel we want to do it like Israel did
  • 00:08:47
    but Israel kind of has a unique
  • 00:08:50
    story we have our
  • 00:08:53
    story but what's happening actually
  • 00:08:55
    what's exciting is that around the world
  • 00:08:57
    everybody is doing this but they have
  • 00:08:59
    their own
  • 00:09:01
    story benan once said in Israel in order
  • 00:09:05
    to be a realist You Must Believe In
  • 00:09:10
    Miracles sometimes the greatest Miracle
  • 00:09:13
    is recognizing that the world can
  • 00:09:15
    [Music]
  • 00:09:16
    change through talent and hard work
  • 00:09:20
    Israelis have put this small country at
  • 00:09:22
    the Forefront of the global
  • 00:09:25
    economy already we see how that
  • 00:09:27
    Innovation could reshape this region
  • 00:09:30
    over 100 high-tech companies have found
  • 00:09:32
    home on the West Bank which speaks to
  • 00:09:34
    the talent and entrepreneurial Spirit of
  • 00:09:36
    the Palestinian people you one of the
  • 00:09:39
    great ironies of what's happening in the
  • 00:09:41
    broader region is that so much of what
  • 00:09:43
    people are Yearning For Education
  • 00:09:46
    entrepreneurship the ability to connect
  • 00:09:47
    to the global economy those are things
  • 00:09:49
    that can be found here in
  • 00:09:53
    Israel this should be a hub for thriving
  • 00:09:56
    regional trade and an engine for
  • 00:09:58
    opportunity
  • 00:09:59
    [Music]
  • 00:10:09
    for most people who are in the
  • 00:10:10
    technology space if you talk about
  • 00:10:12
    startups Palestine is not at the top of
  • 00:10:14
    the list it's probably not on the list
  • 00:10:16
    at all right we were starting to think
  • 00:10:19
    about something that for all intents and
  • 00:10:21
    purposes was impossible to do start a
  • 00:10:24
    venture capital Fund in a place where
  • 00:10:27
    something like this has never even been
  • 00:10:29
    comp of you layer on top of that sort of
  • 00:10:31
    the political and geopolitical
  • 00:10:33
    complexities of the place and we really
  • 00:10:35
    have the official definition of Mission
  • 00:10:37
    Impossible over the last five plus years
  • 00:10:40
    there has been explosive growth in what
  • 00:10:43
    will become the Arab digital economy we
  • 00:10:47
    raised $30 million to create these
  • 00:10:50
    business opportunities despite
  • 00:10:52
    occupation at the end of the day we as
  • 00:10:55
    Palestinians need to stop thinking of
  • 00:10:57
    ourselves as victims and we need to
  • 00:10:59
    think of ourselves as people who despite
  • 00:11:01
    of our situation can actually offer
  • 00:11:03
    something to the world you've got this
  • 00:11:06
    opportunity in the Middle East mobile
  • 00:11:08
    devices are being used at some of the
  • 00:11:11
    highest rates in terms of penetration
  • 00:11:14
    across globally even compared to
  • 00:11:16
    developed markets in e-commerce in media
  • 00:11:19
    gaming busines to business so the
  • 00:11:22
    startups that we are actually investing
  • 00:11:23
    in are looking at these markets welcome
  • 00:11:28
    this is suit
  • 00:11:30
    well we have staff in Jordan in Berlin
  • 00:11:33
    in Washington DC and we have staff in
  • 00:11:35
    Canada but the developers sits here so
  • 00:11:38
    the tag is actually Palestinian TCH and
  • 00:11:40
    they sit over there in 2006 there were
  • 00:11:44
    jobs out there and there was at the same
  • 00:11:46
    time a 40% unemployment rate among youth
  • 00:11:49
    the first solution that we developed was
  • 00:11:51
    a platform matching job Seekers to job
  • 00:11:56
    providers now suit has has developed
  • 00:12:00
    such that we design and deliver digital
  • 00:12:02
    solutions from Afghanistan to Zimbabwe
  • 00:12:05
    spanning some 30 countries so for
  • 00:12:08
    example using a basic mobile phone
  • 00:12:11
    Syrian refugees living in Turkey can
  • 00:12:13
    text in questions to lawyers to get
  • 00:12:16
    legal
  • 00:12:17
    advice we have also last month uh six of
  • 00:12:20
    us were actually in Egypt for 10 days
  • 00:12:22
    working with Farmers now we're building
  • 00:12:25
    a platform that would help deliver
  • 00:12:28
    messages to these Farmers to try to
  • 00:12:30
    enhance their productivity and
  • 00:12:35
    yield of course Palestinians have faced
  • 00:12:37
    a variety of challenges and great
  • 00:12:40
    adversity so it makes perfect sense to
  • 00:12:42
    me that we're using Palestinian
  • 00:12:44
    technology to answer these same
  • 00:12:46
    questions for people
  • 00:12:49
    globally I've spent about 19 years
  • 00:12:52
    abroad and um among my my circle of
  • 00:12:55
    friends a lot of people would be talking
  • 00:12:57
    about coming back but there's always the
  • 00:12:59
    question of you know what would I come
  • 00:13:00
    back and do right now that has
  • 00:13:04
    completely changed our portfolio is
  • 00:13:06
    employing 200 people about 33% of that
  • 00:13:11
    are female employees that are primarily
  • 00:13:13
    in technical positions and you know
  • 00:13:15
    we're beating those percentages in
  • 00:13:18
    Silicon Valley so Palestine has been
  • 00:13:21
    able to to beat Silicon Valley on one
  • 00:13:23
    end at least
  • 00:13:30
    the great thing about Innovation is that
  • 00:13:32
    it transcends borders it transcends
  • 00:13:34
    cultures it transcends religion you can
  • 00:13:37
    basically be sitting across the table
  • 00:13:40
    from somebody who you've never met who
  • 00:13:42
    comes completely from a different
  • 00:13:43
    background and almost instantly speak a
  • 00:13:46
    Common
  • 00:13:47
    Language not to say that if a
  • 00:13:50
    Palestinian sits across the table from
  • 00:13:52
    an Israeli that means oh you know now we
  • 00:13:54
    have peace and everything is fine and
  • 00:13:56
    dandy and we can you know hold hands and
  • 00:13:58
    sink on by us it's it's not about
  • 00:14:02
    that the funny thing is that if you were
  • 00:14:05
    talking to somebody from Europe or from
  • 00:14:08
    the states and they would come here and
  • 00:14:10
    are positively surprised by what's
  • 00:14:13
    happening here because they never see
  • 00:14:15
    some something like this in the news you
  • 00:14:17
    can understand this but when it's
  • 00:14:20
    somebody that's less than an hour drive
  • 00:14:21
    from
  • 00:14:22
    you you start understanding that the
  • 00:14:26
    political situation is standing in the
  • 00:14:27
    way
  • 00:14:31
    we are at the heart of rosch child
  • 00:14:32
    Avenue also known as the tech mile of
  • 00:14:35
    Israel about 100 years ago we would have
  • 00:14:37
    been standing on a sand dune cuz there
  • 00:14:39
    was nothing here you could have seen
  • 00:14:41
    jaffa's gates from here two buildings to
  • 00:14:44
    the right is Israel's independence Hall
  • 00:14:46
    where about 70 years ago founder of the
  • 00:14:49
    Country David benan decided to declare
  • 00:14:51
    the state of
  • 00:14:53
    Israel uh within 100 years we've been
  • 00:14:55
    able to get to a point that in the
  • 00:14:57
    skyscrapers we have the world's top R&D
  • 00:15:00
    companies Facebook and Google and
  • 00:15:02
    Autodesk and other companies in
  • 00:15:04
    buildings at the heart of Tel Aviv a lot
  • 00:15:06
    of the Israeli Talent Finds Its way to
  • 00:15:08
    center around here this is where the top
  • 00:15:11
    of the startup industry is it speaks
  • 00:15:13
    highly that the energy of the city is
  • 00:15:16
    here the creative guys which are doing
  • 00:15:19
    all the startups don't want to live
  • 00:15:21
    outside of the city they want to live in
  • 00:15:23
    downtown they want to have urban life
  • 00:15:25
    they want to have coffee shops they
  • 00:15:27
    looking for cities which are liberal
  • 00:15:29
    which are embracing people with all kind
  • 00:15:31
    of taste you know T Aviv you can be male
  • 00:15:35
    you can be female you can be gay you can
  • 00:15:38
    be lesbian you can be transgender nobody
  • 00:15:40
    give a
  • 00:15:42
    [Music]
  • 00:15:49
    [ __ ] Tel Aviv is providing this kind of
  • 00:15:52
    atmosphere it's an open City liberal
  • 00:15:55
    City embracing City celebrate the divers
  • 00:15:59
    C add to it you know the Blue Sky the
  • 00:16:01
    great restaurants the beaches The
  • 00:16:03
    Beautiful People and this is why we have
  • 00:16:06
    such a concentration of creative
  • 00:16:09
    people you see more and more young
  • 00:16:12
    people becoming involved in high-tech
  • 00:16:15
    aspiring to develop their own startups
  • 00:16:17
    they're doing really fantastic
  • 00:16:20
    jobs all right so first of all welcome
  • 00:16:22
    to healthio we are based at the heart of
  • 00:16:25
    Tel Aviv on rild Avenue and this is
  • 00:16:27
    where we turn smartphone cameras into
  • 00:16:29
    clinical grade medical
  • 00:16:31
    scanners every day millions of people
  • 00:16:34
    across the globe get their urine tested
  • 00:16:36
    pregnant women diabetics people with
  • 00:16:39
    high blood pressure urine testing is the
  • 00:16:42
    world's second most frequently conducted
  • 00:16:44
    diagnostic test but now there's a new
  • 00:16:47
    way we use image recognition and
  • 00:16:50
    artificial intelligence to transform
  • 00:16:52
    smartphone cameras into clinical grade
  • 00:16:56
    scanners the way to transform an
  • 00:16:58
    embedded smart camera into a clinical
  • 00:16:59
    grade scanner goes obviously through two
  • 00:17:02
    big buzzwords big data and neural
  • 00:17:04
    networks we built a very uh
  • 00:17:07
    sophisticated way of generating well
  • 00:17:09
    tagged data we design we bring in phones
  • 00:17:12
    we put them in a system we then get the
  • 00:17:14
    data the data is very well tagged we see
  • 00:17:16
    we allow for the neural network to
  • 00:17:17
    improve different layers of the
  • 00:17:19
    algorithm I think we we possess now a
  • 00:17:21
    set of big data which is unparalleled uh
  • 00:17:26
    worldwide This Is Us in different
  • 00:17:28
    generations and we have a lot of jokes
  • 00:17:30
    about you know where smartphones were
  • 00:17:32
    about 10 15 years ago and we're super
  • 00:17:35
    happy to have that huge bulky device in
  • 00:17:37
    our hands so we can call
  • 00:17:39
    wherever you know if you think about uh
  • 00:17:41
    the fact that an iPhone is only 10 years
  • 00:17:43
    old you know it baffles you it's a
  • 00:17:45
    pretty exciting Revolution to be to be
  • 00:17:47
    part of we no longer live in an era
  • 00:17:49
    where there are subsequent Paradigm
  • 00:17:52
    shifts cuz healthcare for me working for
  • 00:17:54
    the president on you know Israel's
  • 00:17:56
    Neuroscience bioinformatics was always
  • 00:17:57
    like this big fear field where you know
  • 00:18:00
    big penicillin moments are going to
  • 00:18:02
    happen in the 21st century right before
  • 00:18:04
    and after immunotherapy is going to kill
  • 00:18:06
    cancer stem cell research is going to
  • 00:18:08
    create organs for transplant big things
  • 00:18:11
    they might happen but I was really
  • 00:18:13
    shocked that the Dynamics we see in this
  • 00:18:15
    era of permanent revolution also operate
  • 00:18:17
    in
  • 00:18:21
    healthcare as the Healthcare System goes
  • 00:18:24
    into being heavily weighed up against
  • 00:18:27
    because of obesity because of that I
  • 00:18:28
    abetes because of a kidney disease it is
  • 00:18:31
    recalibrating its path towards
  • 00:18:33
    urine that's a standard urine test
  • 00:18:35
    that's done today in the lab we wake up
  • 00:18:38
    in the morning stand in line we give the
  • 00:18:40
    prescription we get an old cup we go and
  • 00:18:42
    pee in a cup and then at the end of the
  • 00:18:44
    day they dip a stick which is 30 35y Old
  • 00:18:46
    technology changes colors accordingly 10
  • 00:18:49
    different parameters measured in our
  • 00:18:50
    urine very important ones tips and put
  • 00:18:53
    it in this big scanner and does the scan
  • 00:18:57
    um and we get very accurate reads
  • 00:18:59
    150 million people in the US are doing
  • 00:19:02
    this test every year why on Earth are we
  • 00:19:05
    still consuming it in the same in
  • 00:19:06
    efficient way instead of waking up in
  • 00:19:09
    the morning and going to the lab the Box
  • 00:19:11
    gets to your home and in the Box you
  • 00:19:13
    have the same dipstick we don't know the
  • 00:19:15
    lighting condition we don't know the
  • 00:19:16
    phone the camera but the interaction
  • 00:19:18
    between the phone camera and the kit and
  • 00:19:22
    ultimately the cloud obviously delivers
  • 00:19:24
    clinical grade accuracy scanning with a
  • 00:19:27
    phone within the app and you're good to
  • 00:19:29
    go this company is not about urine
  • 00:19:32
    testing it's about generic color
  • 00:19:34
    reconstruction in the service of
  • 00:19:36
    healthcare right the idea of
  • 00:19:38
    transforming embedded smartphone cameras
  • 00:19:40
    into clinical grade scanners it will be
  • 00:19:42
    relevant for skin care it will be
  • 00:19:43
    relevant for eyes to urine and others so
  • 00:19:46
    the vision behind what we do is to have
  • 00:19:47
    people uh who consume it on a mass scale
  • 00:19:50
    enjoy highly simplified version of
  • 00:19:53
    exactly the same test
  • 00:19:57
    [Music]
  • 00:20:03
    when you think about what an
  • 00:20:04
    entrepreneur is it's basically someone
  • 00:20:06
    who sees the world with slightly
  • 00:20:08
    different eyes most of us often we don't
  • 00:20:10
    even see the big problems around us CU
  • 00:20:13
    we take them for
  • 00:20:14
    granted if you have to ask what is the
  • 00:20:16
    main trait of a startup ecosystem it's a
  • 00:20:20
    different attitude towards failure than
  • 00:20:22
    exists elsewhere failure is the only way
  • 00:20:25
    to success if you can't fail you can't
  • 00:20:27
    succeed
  • 00:20:30
    nobody like to fail I cannot tell you
  • 00:20:32
    it's very pleasant you know from my
  • 00:20:34
    experience I will tell you a secret
  • 00:20:36
    don't share it with everybody it's much
  • 00:20:38
    nicer to win than to
  • 00:20:40
    lose but if you don't fail you limit
  • 00:20:43
    your downside but you also limit your
  • 00:20:46
    upside you know these things are coming
  • 00:20:48
    together otherwise everybody would be in
  • 00:20:50
    the industry where the upside is high
  • 00:20:52
    and the downside is low doesn't
  • 00:20:56
    exist you know I was part of the Israeli
  • 00:20:59
    negotiation team to cemp David so uh is
  • 00:21:01
    this a big enough [ __ ] up to share with
  • 00:21:04
    you how do I talk about failer how do we
  • 00:21:07
    do it in a way that it's
  • 00:21:09
    fun 97% of startups fail we keep talking
  • 00:21:13
    about the 3% that actually did it they
  • 00:21:15
    made it they made the exit somebody
  • 00:21:17
    bought them they made a big sale they're
  • 00:21:19
    now in stock exchange but we're not
  • 00:21:21
    talking about the 97% that fails
  • 00:21:24
    basically we bring four entrepreneurs
  • 00:21:26
    once a month to talk about the biggest
  • 00:21:27
    failure and it's kind of incredible we
  • 00:21:30
    said like it's going to be extremely
  • 00:21:31
    ironic if we fail cuz then we can say
  • 00:21:33
    that we failed at [ __ ] of night but
  • 00:21:35
    somehow it's just really
  • 00:21:38
    successful there's this yish word called
  • 00:21:40
    kutah which I think also exemplifies a
  • 00:21:44
    lot of the Israeli Spirit if you meet
  • 00:21:47
    Israelis they are very honest some
  • 00:21:50
    people would say brutally honest it can
  • 00:21:53
    come off as a little bit Brash but a lot
  • 00:21:56
    of Israelis have it it's this attitude
  • 00:21:58
    that I can be my own boss and do their
  • 00:22:01
    own
  • 00:22:03
    startup that was question why didn't
  • 00:22:11
    just I like to believe modern Israeli
  • 00:22:14
    culture is certainly influenced by
  • 00:22:16
    Jewish
  • 00:22:18
    culture we studied the Hebrew Bible here
  • 00:22:21
    and we also devote time to talmud study
  • 00:22:23
    talmud is really composed of two
  • 00:22:25
    documents one is this code developed in
  • 00:22:28
    the third Century called the mishna and
  • 00:22:31
    the discussions that built around that
  • 00:22:33
    text and the 200 years after what we
  • 00:22:35
    call the
  • 00:22:38
    Garra the relevance goes on we have to
  • 00:22:41
    constantly reapply and rethink but
  • 00:22:44
    there's wisdom there that seems to
  • 00:22:47
    transcend time the tud itself is a 600e
  • 00:22:52
    argument of the rabbis where they argue
  • 00:22:55
    about what the law should be based on
  • 00:22:57
    the Bible
  • 00:22:59
    and then how you study that argument is
  • 00:23:01
    through argument you definitely feel it
  • 00:23:03
    that there is some type of it's between
  • 00:23:05
    two entities when it happened then that
  • 00:23:07
    seems to make more complicated the issue
  • 00:23:10
    of the schore being the one is speaking
  • 00:23:13
    through them they're still speaking to
  • 00:23:14
    the to the community and I when you come
  • 00:23:17
    from a textual tradition that says well
  • 00:23:19
    read it differently read it a new way
  • 00:23:21
    what else can we learn we're not going
  • 00:23:23
    to assume that the guy who's been here
  • 00:23:24
    for 40 years has all the answers we're
  • 00:23:26
    not going to assume that my job is simp
  • 00:23:28
    to do what I'm told we're not going to
  • 00:23:30
    say that as long as we all say the same
  • 00:23:33
    thing then we'll be okay but we're going
  • 00:23:34
    to bring those values of questioning and
  • 00:23:37
    complexity and
  • 00:23:39
    creativity the process of debating and
  • 00:23:41
    arguing was partly how do you apply
  • 00:23:44
    these ideas to the world as it gets more
  • 00:23:47
    modern the seeds of it are in the Bible
  • 00:23:51
    itself let's say just for example the
  • 00:23:53
    story of Abraham God's about to destroy
  • 00:23:55
    Sodom and gomorra just wipe them out
  • 00:23:58
    kill everybody and Abram starts arguing
  • 00:24:01
    with him what you know you're going to
  • 00:24:03
    destroy these cities what if there were
  • 00:24:05
    50 righteous people and God says oh no I
  • 00:24:08
    wouldn't do it if there were 50 well
  • 00:24:10
    what what if there were 40 and so and
  • 00:24:11
    they keep not just arguing which itself
  • 00:24:14
    arguing with God that's pretty radical
  • 00:24:16
    but but over morality I mean God is the
  • 00:24:19
    source of morality here he's arguing
  • 00:24:21
    with God over morality so Abraham can
  • 00:24:23
    argue with God so of course we're going
  • 00:24:25
    to argue with the CEO from Intel or
  • 00:24:27
    whatever you know we won't be afraid of
  • 00:24:29
    that he says that thing why you just it
  • 00:24:32
    makes perfect sense to me that there's
  • 00:24:34
    this marriage between Innovation and
  • 00:24:36
    ideology because I think people need a
  • 00:24:39
    vision they're not just doing something
  • 00:24:41
    for themselves but they're helping build
  • 00:24:42
    the country there's a vision of making
  • 00:24:45
    Society better of improving life of
  • 00:24:46
    doing something meaningful making money
  • 00:24:48
    is not
  • 00:24:51
    enough hey you know people are trying to
  • 00:24:53
    explain what's going on in Israel
  • 00:24:55
    referring to the technology or to the
  • 00:24:58
    military or to budgets or education all
  • 00:25:02
    of it it's true but all of it are the
  • 00:25:05
    fuel the question is what is the spark
  • 00:25:07
    plug because you have all these
  • 00:25:08
    components all over the world you know
  • 00:25:10
    you have them in Germany you have them
  • 00:25:11
    in Japan it's not enough something you
  • 00:25:14
    need something else and the something
  • 00:25:17
    else has to do with things like
  • 00:25:20
    culture virtues
  • 00:25:23
    aspirations the human
  • 00:25:25
    component and I think this is something
  • 00:25:28
    which is very special to
  • 00:25:31
    Israel they wake up in the morning they
  • 00:25:34
    have Madness in their eyes so when you
  • 00:25:37
    look on the startup Nation or when you
  • 00:25:39
    look on the explanation you this is part
  • 00:25:42
    and
  • 00:25:43
    parcel of our
  • 00:25:46
    DNA and our neighbors from behind the
  • 00:25:50
    green line the Palestinians they also
  • 00:25:52
    going these routs and I think it's very
  • 00:25:55
    good very important for their Economic
  • 00:25:57
    Development
  • 00:26:06
    the mixture of nationalities in Israel
  • 00:26:08
    and the diaspora who came back The
  • 00:26:10
    Talented who came back from the state
  • 00:26:12
    and all worldwide to Israel to build
  • 00:26:15
    this
  • 00:26:16
    ecosystem we have the same opportunity
  • 00:26:19
    now on the Palestinian side we are
  • 00:26:21
    counting on the the asper to come back
  • 00:26:23
    and to start their ideas from here and
  • 00:26:26
    creating an equal ecosystem
  • 00:26:31
    ramala has become a de facto Capital
  • 00:26:34
    right so you have the incubators and the
  • 00:26:36
    accelerators and the training programs
  • 00:26:38
    right uh and so that I think also led to
  • 00:26:40
    a hub for Tech startups in Palestine for
  • 00:26:43
    our investors today 80% of them are
  • 00:26:46
    Palestinians both within and outside
  • 00:26:48
    Palestine I think there's certainly a
  • 00:26:50
    desire to to show that this can be done
  • 00:26:53
    in
  • 00:26:54
    Palestine Palestine by nature is an
  • 00:26:57
    agricultural Community we all came from
  • 00:26:59
    farming families but what happened with
  • 00:27:00
    rala is that when the political
  • 00:27:02
    situation changed more work
  • 00:27:04
    opportunities occurred within the city
  • 00:27:06
    and the young people came to live in the
  • 00:27:09
    city where we ended up with an
  • 00:27:10
    environment which is less conservative
  • 00:27:12
    more open to New Opportunities and
  • 00:27:15
    people who would like to live in a less
  • 00:27:17
    traditional way than other cities within
  • 00:27:19
    Palestine Mala is mostly a city for the
  • 00:27:22
    young people the gyms the night life the
  • 00:27:26
    theater the art everything
  • 00:27:30
    think this generation they're at a point
  • 00:27:33
    where they want to see changes you know
  • 00:27:35
    history repeats itself and I think that
  • 00:27:37
    there are some things that do need to
  • 00:27:38
    repeat themselves and some things that
  • 00:27:39
    we need to avoid we know that there's
  • 00:27:41
    not much we can do for the political
  • 00:27:43
    situation or the economy but we can do
  • 00:27:45
    something with our own two hands and
  • 00:27:47
    create a
  • 00:27:48
    product Mash viser is basically a
  • 00:27:50
    platform that helps Real Estate
  • 00:27:52
    Investors um in America looking for a
  • 00:27:54
    property so that investors can see okay
  • 00:27:57
    where are the best cities for Real
  • 00:27:59
    Estate Investments and then where are
  • 00:28:00
    the best neighborhoods and then where
  • 00:28:01
    are the best properties would I make
  • 00:28:03
    more money renting out the property
  • 00:28:05
    traditionally like with a one-year lease
  • 00:28:06
    or as a vacation rental by listing out
  • 00:28:08
    an Airbnb a research process that should
  • 00:28:11
    take 3 months now takes about 20 minutes
  • 00:28:14
    15 minutes and we also minimize the time
  • 00:28:17
    it takes for them to calculate their own
  • 00:28:19
    returns people are a little bit
  • 00:28:21
    surprised to know that we serve the US
  • 00:28:22
    economy and the US market because we're
  • 00:28:25
    completely based in newa as you've heard
  • 00:28:27
    before all you need is you know good
  • 00:28:29
    internet and a laptop and there you
  • 00:28:34
    go if thear looks to invest in web and
  • 00:28:37
    mobile based businesses also given again
  • 00:28:40
    the limitations happening in Palestine
  • 00:28:42
    Tech and internet is a good way to
  • 00:28:44
    answer
  • 00:28:46
    that our companies so far are really
  • 00:28:49
    exciting I think uh our first investment
  • 00:28:52
    as a mash viser but we also have Red
  • 00:28:54
    Crow I started working in rala after I
  • 00:28:57
    got my degree in the in the US and in
  • 00:29:03
    201 and I started this project in our
  • 00:29:07
    Market what we look at is how Threat
  • 00:29:09
    Level is rising in a specific location
  • 00:29:12
    hour by hour in a very complex political
  • 00:29:16
    situation you used to look for the one
  • 00:29:18
    contact person that can confirm a
  • 00:29:20
    specific piece of information to know
  • 00:29:22
    what's happening in Syria for example
  • 00:29:24
    today it's millions of people reporting
  • 00:29:26
    constantly
  • 00:29:29
    what we rely on is the information that
  • 00:29:31
    people put on their accounts like
  • 00:29:32
    Twitter Facebook the variation between
  • 00:29:35
    these people are extremely marginal that
  • 00:29:37
    you can actually take the exact alert
  • 00:29:39
    from the people that have entered it on
  • 00:29:41
    their social media we created a system
  • 00:29:43
    that collects this information
  • 00:29:45
    simultaneously it goes through them and
  • 00:29:47
    ranks them is it a reliable source or
  • 00:29:49
    not and makes it easier for us to put it
  • 00:29:51
    on the map and pinpoint exactly where
  • 00:29:53
    the incident is happened for example we
  • 00:29:56
    have a specific event Happening Here so
  • 00:29:58
    you have the location within 2 kilm it's
  • 00:30:00
    a high threat which means might be very
  • 00:30:03
    violent and affect Safety and Security
  • 00:30:06
    the last Circle here is only security
  • 00:30:08
    complications so you might be facing
  • 00:30:10
    checkpoints and high security measures
  • 00:30:12
    within a specific area and it would be
  • 00:30:14
    harder for you to move these are the
  • 00:30:16
    locations of all the clashes that
  • 00:30:18
    happened since the beginning of
  • 00:30:20
    September in the West Bank there was for
  • 00:30:22
    instance um 74 in Gaza 2 in uh Israeli
  • 00:30:27
    controlled area is zero and Jerusalem 29
  • 00:30:31
    clashes our target market consists of
  • 00:30:33
    non-governmental organizations in both
  • 00:30:35
    the Developmental and humanitarian
  • 00:30:37
    sector who operate for example in the
  • 00:30:39
    medical sector and not being stuck on a
  • 00:30:42
    specific checkpoint is very important
  • 00:30:44
    today they can just open their mobile
  • 00:30:45
    and see where incidents have been
  • 00:30:47
    happening during the last 10
  • 00:30:48
    [Music]
  • 00:30:53
    minutes I'm very proud of what's
  • 00:30:56
    Happening Now in ramala and you can and
  • 00:30:58
    see that real Community Real ecosystem a
  • 00:31:01
    very powerful ecosystem it started to
  • 00:31:04
    bring the people back to start creating
  • 00:31:06
    their startup and start
  • 00:31:08
    succeeding from their
  • 00:31:12
    Homeland working on Palestine is not
  • 00:31:14
    easy uh for anyone really and definitely
  • 00:31:17
    not for Tech startups or a fund like
  • 00:31:19
    ours um there's many many challenges and
  • 00:31:22
    those the majority of them I can say are
  • 00:31:24
    due to the occupation uh and I think we
  • 00:31:26
    have to be completely honest and and
  • 00:31:28
    forthright about those
  • 00:31:30
    challenges in terms of you know people
  • 00:31:33
    getting in and out uh Peter who is a CEO
  • 00:31:36
    of mash fiser you know last time spent
  • 00:31:37
    two days just trying to get back into
  • 00:31:39
    the country we don't have 3G still and
  • 00:31:42
    honestly I don't think it's going to
  • 00:31:43
    happen soon uh you know so that
  • 00:31:45
    technology when we're developing apps is
  • 00:31:47
    really hindering us right if you can't
  • 00:31:50
    test it easily then you know it's very
  • 00:31:53
    hard to develop an
  • 00:31:55
    app the legal system is not much
  • 00:31:58
    oriented with the with the Venture
  • 00:32:00
    Capital culture and the startups culture
  • 00:32:03
    therefore most of the investors ask
  • 00:32:06
    startups to register their companies in
  • 00:32:08
    the
  • 00:32:09
    US when you exit all the tax money that
  • 00:32:12
    you have paid you haven't paid an enti
  • 00:32:14
    your country they paid it somewhere else
  • 00:32:15
    just because the laws of your country do
  • 00:32:17
    not apply to your company which is a
  • 00:32:19
    Pity hopefully they'll be able to fix it
  • 00:32:21
    before we
  • 00:32:24
    [Music]
  • 00:32:25
    exit is there a reason why you've chose
  • 00:32:28
    to do it in rala specifically because
  • 00:32:30
    obviously it's you know there's
  • 00:32:31
    limitations to working
  • 00:32:34
    here I don't know
  • 00:32:36
    home home home I wish we had a more
  • 00:32:40
    interesting answer interesting answer
  • 00:32:41
    simply home yeah
  • 00:32:45
    [Music]
  • 00:32:52
    [Music]
  • 00:32:58
    Israel and the world are honoring Shimon
  • 00:33:00
    Perez as a Visionary and a fighter for
  • 00:33:03
    peace the Nobel prize winning former
  • 00:33:05
    president and Prime Min of Israel died
  • 00:33:12
    overnight President Obama gave this
  • 00:33:15
    tribute a light has gone out but the
  • 00:33:17
    hope he gave us will live and burn
  • 00:33:26
    forever in my first meeting with
  • 00:33:28
    President Paris when I first went into
  • 00:33:29
    the office we had a conversation about
  • 00:33:31
    the power of fantasy and he said
  • 00:33:33
    something that stuck with me he said
  • 00:33:35
    remember Yoni people without fantasies
  • 00:33:38
    don't do fantastic
  • 00:33:42
    things president Perez in a recurring
  • 00:33:45
    manner was able to look 10 15 20 years
  • 00:33:48
    into the future see the developments and
  • 00:33:50
    then ask very tough questions and then
  • 00:33:53
    taking very tough actions in making sure
  • 00:33:56
    that Israel is well equipped to reach
  • 00:33:58
    that goal so in the ' 50s you know there
  • 00:34:01
    were hardly 10,000 cars on the road he
  • 00:34:04
    would already imagine the aeronautic
  • 00:34:06
    industry of Israel so that Israel in
  • 00:34:08
    1970 would have its own airplane
  • 00:34:10
    capability its own electrooptic
  • 00:34:12
    capability things that at the time
  • 00:34:14
    really seemed like
  • 00:34:18
    fantasies so he did it with Aeronautics
  • 00:34:20
    that was industry number one he did it
  • 00:34:22
    with nuclear capability and nuclear
  • 00:34:23
    research he realized that having a
  • 00:34:25
    strong nuclear research capability is
  • 00:34:27
    something that Israel cannot afford
  • 00:34:28
    itself to to leave
  • 00:34:32
    behind his third understanding I think
  • 00:34:34
    was when he is a prime minister in
  • 00:34:36
    Israel has a 400% inflation per year and
  • 00:34:39
    so president Paris understands that you
  • 00:34:41
    know as they say a crisis is a terrible
  • 00:34:43
    thing to ways and puts Israel so
  • 00:34:45
    repositions reframes Israel on a path to
  • 00:34:48
    growth and essentially paves the way to
  • 00:34:50
    the tech industry as we know today I
  • 00:34:52
    mean what is a tech ecosystem ultimately
  • 00:34:54
    it's not that Israel is the best in the
  • 00:34:56
    world in universities it's not that it
  • 00:34:57
    has the best IP law or the best access
  • 00:34:59
    to Capital it crosses the critical mass
  • 00:35:01
    on all of those dimensions of the
  • 00:35:03
    ecosystem and there aren't many
  • 00:35:04
    ecosystems like that in terms of culture
  • 00:35:06
    in terms of willingness to fail in terms
  • 00:35:07
    of access to Capital a lot of those were
  • 00:35:11
    born in 1985 when again he paid
  • 00:35:14
    political Capital to put in place very
  • 00:35:18
    Innovative public policy initiatives
  • 00:35:20
    like backing VC Venture Capital losses
  • 00:35:23
    to attract venture capital in the late '
  • 00:35:25
    80s
  • 00:35:27
    that's where nanotechnology started
  • 00:35:29
    playing a role bioinformatics
  • 00:35:31
    Neuroscience sort of he was smart enough
  • 00:35:34
    and an incredible Visionary to
  • 00:35:36
    understand things that we didn't even
  • 00:35:37
    conceive of as younger people who who
  • 00:35:39
    you know live in the industry how does
  • 00:35:42
    exponential growth in computation allow
  • 00:35:44
    us to understand the brain better
  • 00:35:46
    understand neural networks then design
  • 00:35:48
    AI artificial intelligence that would
  • 00:35:51
    then learn better about the brain he saw
  • 00:35:53
    it he he he somehow understood it
  • 00:35:57
    who is what you'd call the serial
  • 00:35:59
    entrepreneur and this country is very
  • 00:36:00
    grateful for
  • 00:36:02
    that so think about it a country which
  • 00:36:05
    is 70 years old with 8 million people
  • 00:36:07
    which 70 years ago had barely a
  • 00:36:09
    university here has three of its six
  • 00:36:12
    which are publicly funded three of the
  • 00:36:14
    Israeli universities are in the top 100
  • 00:36:16
    most Innovative universities in the
  • 00:36:17
    world I think that's a that's a fantasy
  • 00:36:21
    that was that was realized
  • 00:36:23
    [Music]
  • 00:36:29
    we're here at the media Innovation Lab
  • 00:36:31
    at IDC herzelia we're looking very
  • 00:36:34
    honestly and directly on the 21st
  • 00:36:36
    century and we understand the trends and
  • 00:36:38
    we understand what's going to happen and
  • 00:36:39
    we believe that if we're not going to do
  • 00:36:41
    what we do you know it's not going to be
  • 00:36:43
    the type of world that we want to live
  • 00:36:45
    at we have ba we have ma computer
  • 00:36:48
    science communication and uh psychology
  • 00:36:51
    students they work in collaborative
  • 00:36:53
    groups and they produce uh projects
  • 00:36:55
    throughout the year uh in an interative
  • 00:36:58
    uh process where they produce something
  • 00:37:00
    they quickly test it and then produce
  • 00:37:01
    something more advanced one of the
  • 00:37:04
    trends that is already happening for
  • 00:37:05
    many many years is a physical digital
  • 00:37:07
    interaction so we think about digital
  • 00:37:10
    technology we all know what it is we
  • 00:37:11
    think about the physical world we all
  • 00:37:13
    know what it is but what is the
  • 00:37:14
    convergence between them what we do here
  • 00:37:16
    is what's called humanistic Technologies
  • 00:37:19
    and yes technology is great and
  • 00:37:20
    technology is fun and we love Innovation
  • 00:37:22
    but technology is just technology it's a
  • 00:37:24
    means to an end and we believe that that
  • 00:37:26
    iot or this type typ of smart objects
  • 00:37:28
    should become you know active
  • 00:37:29
    participants in our lives they should
  • 00:37:31
    behave and that's why we look very much
  • 00:37:33
    on gestures that if we're not going to
  • 00:37:35
    make sure that these objects of the
  • 00:37:37
    future are going to be more intimate and
  • 00:37:39
    more empathic and you know communicate
  • 00:37:41
    with us in this very social way it's
  • 00:37:43
    just going to become a very depressing
  • 00:37:45
    21st
  • 00:37:46
    century this is the greeting machine we
  • 00:37:49
    purposely designed it in the simplest
  • 00:37:51
    most abstract form that there is in
  • 00:37:53
    order to show through expressive
  • 00:37:55
    gestures and movements how
  • 00:37:58
    just a simple movement can communicate
  • 00:38:00
    so much so the idea comes from for
  • 00:38:02
    example if if we have pets at home who
  • 00:38:04
    are waiting for us and they're shaking
  • 00:38:05
    their tail so our idea is to have this
  • 00:38:07
    on at one's table or in the entrance to
  • 00:38:10
    one's home and welcoming you making you
  • 00:38:12
    feel wanted basically if something is
  • 00:38:15
    closely resembles a human but is not
  • 00:38:17
    exactly moving like a human it start to
  • 00:38:19
    looks very creepy and you know we have
  • 00:38:22
    enough lovely humans around and we think
  • 00:38:24
    that we should give this you know
  • 00:38:26
    abilities to object not trying to
  • 00:38:28
    imitate humans but makes these objects
  • 00:38:30
    become you know more expressive in that
  • 00:38:32
    way exactly we have our own mythology
  • 00:38:35
    that uh really emphasizes on going out
  • 00:38:38
    to the field to really go into details
  • 00:38:40
    this is really important for us so we
  • 00:38:43
    believe Innovation is in the details we
  • 00:38:45
    set with animators and theater experts
  • 00:38:48
    actors choreographers so it's not
  • 00:38:50
    something that's scientifically based on
  • 00:38:52
    some other discipline but it's inspired
  • 00:38:54
    from people that already deal with
  • 00:38:55
    expressive motion all of their lives
  • 00:38:58
    and we asked people to tell us which
  • 00:38:59
    emotions they see in each of the
  • 00:39:01
    gestures whenever it looked forward the
  • 00:39:05
    perception was of a positive emotion and
  • 00:39:07
    whenever the robot was withdrawing there
  • 00:39:10
    was perception of a negative emotion
  • 00:39:12
    very clean and interesting
  • 00:39:16
    results this humanistic way of thinking
  • 00:39:19
    comes from social science it comes from
  • 00:39:21
    many other you know disciplines it's
  • 00:39:23
    about philosophy and how you know people
  • 00:39:25
    interacted with technology over the
  • 00:39:27
    years and what does it mean to give away
  • 00:39:29
    agency to the technology and let the
  • 00:39:31
    technology make a decision for me they
  • 00:39:33
    can't just say you know no technology is
  • 00:39:35
    just technology it has no you know
  • 00:39:37
    responsibility in the world the user
  • 00:39:39
    makes their own decision and that's not
  • 00:39:41
    true that's very naive to think this way
  • 00:39:43
    technology is very influential and we
  • 00:39:45
    have to put much more thinking into the
  • 00:39:47
    type of technology that we're
  • 00:39:52
    creating one of the aspects of our
  • 00:39:55
    startup culture is kind of a of
  • 00:39:57
    hierarchy we don't like discipline we
  • 00:40:00
    don't like we don't respect authority
  • 00:40:02
    and that's I think a very important part
  • 00:40:04
    of the Israeli ethos that I think just
  • 00:40:06
    plays out all the way going through the
  • 00:40:09
    Army the military would seem to be the
  • 00:40:12
    opposite of startups the opposite of
  • 00:40:15
    innovation very big very structured very
  • 00:40:18
    hierarchical very top down not
  • 00:40:20
    Innovative and yet the military has been
  • 00:40:22
    a huge part of our
  • 00:40:25
    story basically these Israeli Defense
  • 00:40:28
    Forces look at hierarchy different than
  • 00:40:30
    other militaries around the world to
  • 00:40:32
    begin with specifically with regards to
  • 00:40:35
    um Tech I think we had to understand
  • 00:40:37
    that we could still tell people where to
  • 00:40:39
    go but many times we cannot tell them
  • 00:40:41
    how to get there simply because nobody
  • 00:40:44
    has done it ever uh or even worse
  • 00:40:47
    sometimes you have to tell people to try
  • 00:40:49
    to achieve something that somewhere in
  • 00:40:51
    the back of your mind you think is
  • 00:40:53
    almost impossible in this kind of
  • 00:40:55
    environment uh h ke has to
  • 00:41:05
    change can you work in a collaborative
  • 00:41:07
    environment can you control your ego so
  • 00:41:10
    that you can achieve things with a
  • 00:41:12
    larger group of individuals and so in
  • 00:41:15
    many ways organizations like 8200 are
  • 00:41:17
    the closest to meritocracy that I've
  • 00:41:20
    seen and when you create this kind of
  • 00:41:22
    environment sometimes magic happens
  • 00:41:25
    [Music]
  • 00:41:33
    the Army here doesn't look like the Army
  • 00:41:34
    in the movies we're giving them a lot of
  • 00:41:37
    responsibility and they know that they
  • 00:41:38
    have the freedom to say to me anything
  • 00:41:41
    and almost in any way they can tell me
  • 00:41:44
    that I talk [ __ ] and they can tell
  • 00:41:47
    me that I'm wrong and I accept it and
  • 00:41:50
    this what makes this place so
  • 00:41:55
    great I never really knew what it meant
  • 00:41:59
    for me until I was like 17 years old
  • 00:42:04
    like I wasn't really excluded from
  • 00:42:07
    social life I just had a rough time
  • 00:42:10
    fitting in I felt like I should be able
  • 00:42:14
    to do this why am I not able to do this
  • 00:42:17
    it was really frustrating for
  • 00:42:20
    me as someone who is uh diagnosed with
  • 00:42:23
    Aspirus syndrome on the autism spectrum
  • 00:42:26
    I was Exempted for my mandatory military
  • 00:42:29
    service but despite the exemption I did
  • 00:42:32
    still want to serve my country um that's
  • 00:42:35
    the standard and I wanted to not stick
  • 00:42:37
    out or be different than anyone else
  • 00:42:40
    having aspur syndrome there are uh
  • 00:42:43
    disadvantages and difficulties that are
  • 00:42:45
    involving that um there are also other
  • 00:42:48
    things other strengths is very high uh
  • 00:42:52
    Precision attention to detail analytical
  • 00:42:55
    skills that is very Val valuable and
  • 00:42:58
    important when you're doing uh this this
  • 00:43:01
    kind of
  • 00:43:03
    work to me it was very much insane it
  • 00:43:07
    was a completely different experience
  • 00:43:09
    from what I went through until then
  • 00:43:11
    because
  • 00:43:13
    suddenly I felt like I had a social life
  • 00:43:17
    it's very refreshing it's an absolutely
  • 00:43:20
    great
  • 00:43:21
    [Music]
  • 00:43:24
    experience the people that really make
  • 00:43:26
    the the difference in Innovation the
  • 00:43:29
    people that really make the difference
  • 00:43:31
    in cyber in artificial intelligence in
  • 00:43:33
    big data and so on and so forth are
  • 00:43:35
    pretty unique people they're difficult
  • 00:43:37
    to
  • 00:43:38
    [Music]
  • 00:43:39
    find these young people 2122 are being
  • 00:43:43
    given tremendous amounts of authority
  • 00:43:45
    that there's no way they could get them
  • 00:43:47
    civilian life and you come out and
  • 00:43:49
    you've had all this management
  • 00:43:50
    experience and dealing with real world
  • 00:43:53
    dilemmas and decisions so you're ready
  • 00:43:56
    to take on the challenges of
  • 00:44:01
    startups I had no background in drones
  • 00:44:04
    whatsoever I just uh I went into an
  • 00:44:07
    electronic shop in Toronto to buy a
  • 00:44:09
    juicer and I saw this drone toy this was
  • 00:44:12
    like I don't know 7 or eight years ago
  • 00:44:14
    so I bought it instead of the
  • 00:44:16
    juicer ended up to be the best
  • 00:44:18
    investment I ever
  • 00:44:19
    made there is a definite Advantage
  • 00:44:22
    hiring an engineer that has a background
  • 00:44:25
    in the Army and almost everybody in this
  • 00:44:27
    goes to the Army you know the person is
  • 00:44:30
    responsible you know they're independent
  • 00:44:32
    they can work in a team those are the
  • 00:44:34
    things that you look for in a personis
  • 00:44:36
    and we get those things for
  • 00:44:39
    [Music]
  • 00:44:44
    free we saw that there was a big gap
  • 00:44:47
    that could be fulfilled and you know
  • 00:44:49
    maximizing the potential from these
  • 00:44:51
    aircrafts if we took it in and made it
  • 00:44:53
    out into a tool where this thing
  • 00:44:55
    actually does work
  • 00:44:58
    one of our big projects was a giant oil
  • 00:45:00
    spill in Israel very quickly we were the
  • 00:45:03
    ones managing the entire operation
  • 00:45:06
    because we could fly Non-Stop and we
  • 00:45:09
    just took regular pictures of the area
  • 00:45:11
    and send it to everybody's phone and the
  • 00:45:14
    surveyors in the field would walk around
  • 00:45:16
    with this fresh aerial of what's going
  • 00:45:18
    on and they could better manage what was
  • 00:45:20
    going on was a good example of how
  • 00:45:23
    drones are used for good things and not
  • 00:45:26
    bad
  • 00:45:28
    our vision was to create a box that sits
  • 00:45:31
    somewhere and you know can launch and
  • 00:45:34
    land missions by itself not just in
  • 00:45:36
    security or mapping or emergency
  • 00:45:38
    response but everything
  • 00:45:42
    combined the docking station serves
  • 00:45:45
    several purposes it protects the Drone
  • 00:45:48
    from the outside environment whether
  • 00:45:49
    it's really hot really cold or it's
  • 00:45:52
    dusty or it's corroded or it's
  • 00:45:54
    raining second is replacing the
  • 00:45:57
    batteries and also the sensors thus
  • 00:45:59
    creating different applications that can
  • 00:46:01
    be used in different scenarios if you're
  • 00:46:03
    flying on a mission and you're running
  • 00:46:05
    security with a video camera and then
  • 00:46:07
    you want to switch and go to do mapping
  • 00:46:09
    with the Drone lands itself in the
  • 00:46:10
    docking station and then you have the
  • 00:46:12
    sensor replaced and then you have a
  • 00:46:14
    different
  • 00:46:18
    tool turning it from a toy to a tool
  • 00:46:22
    there's a lot of Technology involved and
  • 00:46:24
    most of the components in the market
  • 00:46:25
    today are not fitted for for an aircraft
  • 00:46:27
    that does real work but everybody's an
  • 00:46:30
    engineer in Israel I mean we don't
  • 00:46:32
    really have anything else to do here if
  • 00:46:34
    you're in the desert we don't have a lot
  • 00:46:36
    of Natural Resources so that's our
  • 00:46:38
    resource
  • 00:46:50
    Innovation if you're able to find the
  • 00:46:52
    people who are entrepreneurial in spirit
  • 00:46:56
    then there really can do this almost
  • 00:46:59
    anywhere in the world because if you
  • 00:47:01
    think about it entrepreneurship is about
  • 00:47:03
    solving problems and the bigger the
  • 00:47:06
    problems are the more substantial the
  • 00:47:09
    [Music]
  • 00:47:13
    solution I've been saying this for years
  • 00:47:15
    and I I I totally believe that because
  • 00:47:17
    of the characteristics of Palestinian
  • 00:47:20
    society that for me it's obvious that
  • 00:47:22
    the economy of the future here should be
  • 00:47:24
    a knowledge-based technology focused e
  • 00:47:28
    economy there's a 99% literacy rate high
  • 00:47:31
    percentages of people who speak foreign
  • 00:47:34
    languages the fact that people are very
  • 00:47:36
    techsavvy and and
  • 00:47:38
    capable and so we've been steadily
  • 00:47:40
    working at that you know since
  • 00:47:43
    2007 Mercy Corp is a global relief and
  • 00:47:46
    development organization that that works
  • 00:47:48
    in about 40 countries around the world
  • 00:47:50
    helping out in the post crisis response
  • 00:47:53
    area and helps to transition things
  • 00:47:55
    toward development we've been here since
  • 00:47:57
    the mid 1980s and in Gaza since uh about
  • 00:48:03
    2006 in both places they have a lot of
  • 00:48:06
    challenges but you the most obvious ones
  • 00:48:09
    are
  • 00:48:10
    political you know in the West Bank you
  • 00:48:12
    you tend to have constant uh friction
  • 00:48:15
    and often clashes inside of the West
  • 00:48:16
    Bank between
  • 00:48:18
    cities uh whereas in Gaza it's a totally
  • 00:48:21
    closed economy there is the threat of
  • 00:48:24
    War
  • 00:48:27
    every two years or so we tend to have a
  • 00:48:29
    large scale conflict between the
  • 00:48:31
    Israelis and the factions inside of
  • 00:48:33
    Gaza you know there is that but you can
  • 00:48:36
    be in Gaza City and you feel at times
  • 00:48:38
    like you're in any other place any other
  • 00:48:41
    city in the
  • 00:48:42
    [Music]
  • 00:48:45
    world young people in Gaza are hungry
  • 00:48:48
    for opportunities they're hungry to have
  • 00:48:50
    some possibility for creating a better
  • 00:48:52
    future for themselves and yeah Gaza is
  • 00:48:55
    amongst the most innov that I've seen
  • 00:48:57
    you know when the fuel shortages start
  • 00:48:59
    they start running their their cars on
  • 00:49:01
    cooking oil right so I mean they're
  • 00:49:03
    innovating to
  • 00:49:05
    survive I think because of the closure
  • 00:49:08
    because of the repeated shocks of
  • 00:49:10
    conflict because they've been
  • 00:49:12
    disconnected from the world for the last
  • 00:49:13
    10 years and because of certain
  • 00:49:16
    structural issues in the education
  • 00:49:18
    system they're several years
  • 00:49:20
    disconnected from what's happening at
  • 00:49:21
    The Cutting Edge of
  • 00:49:22
    Technology beyond that it's things like
  • 00:49:25
    you know electricity shortages are major
  • 00:49:26
    challenge in Gaza um internet is
  • 00:49:28
    surprisingly not one of the the
  • 00:49:31
    challenges we sit on top of a a
  • 00:49:34
    high-speed internet line and so all of
  • 00:49:36
    the people inside of our community you
  • 00:49:39
    know are able to access Internet
  • 00:49:42
    [Music]
  • 00:49:48
    consistently so Gaza Sky Geeks is an
  • 00:49:51
    initiative that we started back in 2011
  • 00:49:53
    together with Google we did lots of
  • 00:49:55
    events hackathon on Startup weekends to
  • 00:49:57
    really generate buzz and energy around
  • 00:49:59
    the idea of creating opportunities for
  • 00:50:01
    yourself we saw that technology would
  • 00:50:04
    create this this window to the world
  • 00:50:07
    around them and create opportunities for
  • 00:50:09
    income and for a more sustainable future
  • 00:50:11
    for
  • 00:50:14
    [Music]
  • 00:50:16
    themselves what has been done with Gaza
  • 00:50:19
    Sky gigs is nothing short of defying
  • 00:50:21
    that possible they will challenge the
  • 00:50:24
    limits of what entrepreneurship can do
  • 00:50:26
    in some of the toughest places in the
  • 00:50:29
    world I think they want to prove that
  • 00:50:33
    they can succeed and they want to prove
  • 00:50:35
    that they have the rights to be part of
  • 00:50:38
    this Global World so they know now what
  • 00:50:41
    this technology gave them the ability to
  • 00:50:43
    bypass all the siege and all the
  • 00:50:45
    barriers from the Israeli
  • 00:50:48
    side you know the vast majority of the
  • 00:50:50
    people in Gaza which is a tiny territory
  • 00:50:52
    most people have never left it and have
  • 00:50:54
    no Prospect ever of doing so so you you
  • 00:50:56
    can imagine when you can visit websites
  • 00:50:58
    or engage on social media and something
  • 00:51:00
    held in the palm of your hand that's a
  • 00:51:01
    massive
  • 00:51:03
    change at the same time as it's become
  • 00:51:06
    more possible for people to talk to each
  • 00:51:08
    other virtually it's become actually
  • 00:51:10
    more difficult for them to have
  • 00:51:11
    day-to-day contact one thing that
  • 00:51:13
    Palestinians will accuse other
  • 00:51:15
    Palestinians of sometimes is talking
  • 00:51:17
    about
  • 00:51:20
    normalization normalization is making
  • 00:51:23
    the relation between the Palestinian and
  • 00:51:25
    the Israeli as normal
  • 00:51:27
    so as there's no conflict there's
  • 00:51:29
    nothing you can do business you can deal
  • 00:51:31
    with you can go with you can shop with
  • 00:51:34
    this is not accepted there is a conflict
  • 00:51:37
    with is we are not dealing with them we
  • 00:51:38
    are not doing business with them but if
  • 00:51:40
    you are living the same city what are
  • 00:51:42
    other opportunities do you
  • 00:51:47
    [Music]
  • 00:51:51
    have this is the area where you can say
  • 00:51:54
    East and West mix this is the imaginary
  • 00:51:58
    boundary on the right are the Arab
  • 00:52:00
    neighborhoods let's
  • 00:52:02
    say and on the left is the Israeli
  • 00:52:04
    neighborhoods you look at the buildings
  • 00:52:06
    look at the streets here you can see a
  • 00:52:09
    huge
  • 00:52:11
    difference we and Israelis pay the same
  • 00:52:14
    Municipal Taxes we do pay the same taxes
  • 00:52:17
    on work everything we receive the same
  • 00:52:20
    benefits in terms of health but not in
  • 00:52:23
    Municipal
  • 00:52:24
    Services the situation is getting better
  • 00:52:27
    great efforts are being achieved from
  • 00:52:31
    the current Jerusalem municipality but
  • 00:52:33
    it's not enough it's complicated Beyond
  • 00:52:36
    description residents of East Jerusalem
  • 00:52:38
    should receive the Guin World Book of
  • 00:52:40
    Records of
  • 00:52:42
    surviving and now we've arrived our
  • 00:52:45
    destination let's
  • 00:52:49
    jump the community in East Jerusalem
  • 00:52:52
    they are Palestinians and they are
  • 00:52:54
    staying in Jerusalem as residents and
  • 00:52:57
    not citizens we don't have an Israeli
  • 00:53:00
    passport we are living with travel
  • 00:53:02
    Document and the same time we have a
  • 00:53:04
    kind of Jordanian passport where the
  • 00:53:07
    nationality at that passport is none you
  • 00:53:10
    are not a Palestinian you are not an
  • 00:53:11
    Israeli and you are not a
  • 00:53:13
    Jordanian so this is why Palestinian
  • 00:53:16
    community in East Jerusalem felt between
  • 00:53:18
    the cracks you can't get support from
  • 00:53:21
    the Palestinian government CU they can't
  • 00:53:23
    support you and the Israelis they can't
  • 00:53:25
    support you cuz you are not an Israeli
  • 00:53:27
    resident like a Palestinian trying to
  • 00:53:30
    contact an Israeli company or Israeli
  • 00:53:33
    venture capitalist you get asked a
  • 00:53:35
    question and it was asked to me did you
  • 00:53:37
    serve in the Israeli Army like come on
  • 00:53:39
    seriously is that a question you ask a
  • 00:53:41
    Palestinian so the answer was no and
  • 00:53:43
    they said sorry we can't fund you we
  • 00:53:45
    went also to ramala Tri with the VCS in
  • 00:53:47
    ramala which is the West Bank in
  • 00:53:49
    Palestine and we got the same nice
  • 00:53:52
    answer every time you're not a
  • 00:53:53
    Palestinian resident how can we help you
  • 00:53:55
    how can we support
  • 00:53:58
    you so among the years there was
  • 00:54:00
    pressure on this community in Jerusalem
  • 00:54:02
    and yes all the talented all the capable
  • 00:54:05
    or the investors or the professionals
  • 00:54:07
    they are not here anymore they just left
  • 00:54:09
    the
  • 00:54:11
    city we as a Palestinian living in East
  • 00:54:14
    Jerusalem I I can't be as a part of the
  • 00:54:17
    startup Nation I want to be but I'm not
  • 00:54:20
    of that Nation I'm not part of that
  • 00:54:21
    Nation so my idea was if we can have the
  • 00:54:25
    second edition to be a startup region by
  • 00:54:28
    that the whole nation and all other
  • 00:54:31
    parties like Palestinian we can all
  • 00:54:32
    start now working together to boost and
  • 00:54:35
    to develop the
  • 00:54:36
    region today for them just is the home
  • 00:54:40
    so if you want any kind of support he
  • 00:54:41
    will go to his home and will ask for the
  • 00:54:44
    service and there is someone will try to
  • 00:54:46
    do his best to help him giving them the
  • 00:54:48
    capacity building opportunity and the
  • 00:54:50
    training and the professional trainers
  • 00:54:52
    to be part of an ecosystem and giving
  • 00:54:54
    them the network so he can go and join
  • 00:54:56
    any activity in the western part of the
  • 00:54:58
    city and they will ask him from where
  • 00:55:00
    you are I'm coming from just so he said
  • 00:55:02
    now I have an identity to go and to join
  • 00:55:05
    and to
  • 00:55:07
    succeed only 17% of women in East
  • 00:55:10
    Jerusalem are participating in the
  • 00:55:12
    workforce I was very frustrated all my
  • 00:55:15
    colleagues they don't work so I started
  • 00:55:18
    the idea of my pink Electronics To Train
  • 00:55:21
    women on certain skills that will allow
  • 00:55:23
    them to work from home even men did not
  • 00:55:26
    succeed in this city to to take their
  • 00:55:28
    chance from just I had now a mentor
  • 00:55:32
    who's mentoring my my business and
  • 00:55:34
    helping me to grow and this will help
  • 00:55:36
    them in their own businesses
  • 00:55:39
    too today we can feel that the community
  • 00:55:42
    is more connected they are looking at
  • 00:55:46
    the Israeli Market how they can succeed
  • 00:55:48
    in the Israeli Market how they can
  • 00:55:50
    integrate in the Israeli market and how
  • 00:55:52
    they can expore their capabilities to
  • 00:55:54
    the Israeli Market
  • 00:55:58
    [Music]
  • 00:55:59
    Israel is known as the startup Nation
  • 00:56:02
    it's not because of the army or because
  • 00:56:04
    they're smarter or anything I think in
  • 00:56:07
    my mind because there is a like a huge
  • 00:56:09
    ecosystem of encouragement they have so
  • 00:56:11
    many accelerators in the west side we
  • 00:56:13
    don't have an accelerator we have an
  • 00:56:15
    incubator one just and and that's
  • 00:56:20
    it unless we show some success stories
  • 00:56:24
    then things will change but you cannot
  • 00:56:26
    show success unless you have an
  • 00:56:27
    ecosystem and you cannot have an
  • 00:56:29
    ecosystem unless you have success so
  • 00:56:32
    that's that's the
  • 00:56:37
    deal the idea whether you can actually
  • 00:56:41
    kind of plan an ecosystem is something
  • 00:56:43
    that many countries in the world are
  • 00:56:45
    grappling with there's a fundamental
  • 00:56:47
    kind of contradiction because government
  • 00:56:49
    operates top down and startup ecosystems
  • 00:56:52
    come from the ground up they're they're
  • 00:56:55
    organic I think we had gone through
  • 00:56:57
    enough iterations on the critical path
  • 00:56:59
    of how ecosystems are built where is the
  • 00:57:02
    fine line and balance between planning
  • 00:57:04
    and ecosystem from a government
  • 00:57:05
    perspective and then trying to quote
  • 00:57:06
    unquote own
  • 00:57:09
    it Ben guran said that the the ultimate
  • 00:57:12
    test of designest movement will be in
  • 00:57:13
    the negative and so the country is now
  • 00:57:15
    trying to face up to that
  • 00:57:18
    challenge we're taking a lot of best
  • 00:57:20
    practices from the last 30 years
  • 00:57:21
    starting from 1985 and trying to
  • 00:57:24
    leverage them in uh in b in
  • 00:57:29
    the one of the strengths that we have as
  • 00:57:31
    a nation is the fact that the military
  • 00:57:34
    is very Central to everything that we do
  • 00:57:36
    and so if you take that organization and
  • 00:57:38
    put it in this other place that will
  • 00:57:42
    push everything from Beyond the probably
  • 00:57:45
    10 km radius that has about 80% of the
  • 00:57:48
    startups in Israel right now which
  • 00:57:50
    doesn't make sense from a national point
  • 00:57:51
    of view
  • 00:57:56
    the plan is to leverage the fact that
  • 00:57:58
    top down there's things that we can do
  • 00:58:00
    like health and education and housing if
  • 00:58:04
    you put all that together you'll get a
  • 00:58:06
    new Excellence Innovation Center around
  • 00:58:10
    Beva which is essential to Israeli live
  • 00:58:14
    view increasingly the Israeli government
  • 00:58:16
    is trying to trickle this startup Nation
  • 00:58:20
    effect into other cities but it's it's
  • 00:58:23
    very difficult most Israelis who work in
  • 00:58:24
    high-tech and in the startup World
  • 00:58:26
    prefer to be in Tel Aviv and its
  • 00:58:31
    environs what's interesting is this need
  • 00:58:35
    to build a place from an idea is very
  • 00:58:38
    related to startups and Entrepreneurship
  • 00:58:41
    for the first you know 40 Years of our
  • 00:58:43
    history we weren't startup Nation our
  • 00:58:46
    our big Pride was we grew oranges we
  • 00:58:48
    made the Desert Bloom and there was a
  • 00:58:50
    lot of innovation in that but it wasn't
  • 00:58:53
    high-tech it wasn't what we think of as
  • 00:58:54
    startup Nation
  • 00:58:56
    the ethos of the country was very much
  • 00:58:59
    socialist and they were trying to manage
  • 00:59:01
    this whole thing from the top down in a
  • 00:59:03
    way it was totally apossible in a modern
  • 00:59:05
    economy people say well you know the
  • 00:59:08
    Russians were communist that wasn't real
  • 00:59:10
    communist so the real communism in a way
  • 00:59:13
    was the
  • 00:59:16
    kabut so the kabut is basically a
  • 00:59:19
    radical social experiment they were
  • 00:59:21
    primarily agricultural only later they
  • 00:59:25
    started getting involved D in startup
  • 00:59:29
    Nation this kabut was one of the three
  • 00:59:33
    settlements in the south of Israel this
  • 00:59:36
    is a shared Community we act like a
  • 00:59:41
    Cooperative so we don't own anything all
  • 00:59:45
    the cars are for the kibo members and
  • 00:59:49
    when we need a car we just come and we
  • 00:59:50
    take a
  • 00:59:51
    car basically that's how things run here
  • 00:59:57
    you have an apartment and you have free
  • 01:00:00
    education for your kids and Health Care
  • 01:00:04
    everything you need
  • 01:00:08
    basically we'll stop here for a
  • 01:00:16
    second we need to remind ourselves all
  • 01:00:18
    the time that we're in the middle of the
  • 01:00:20
    desert we are very far from the city I
  • 01:00:23
    lived in New York I lived in Tel Aviv
  • 01:00:25
    for many years years I've been in
  • 01:00:27
    advertising uh companies and I had a
  • 01:00:30
    startup and I understand the pressure
  • 01:00:32
    and I understand all the [ __ ] that
  • 01:00:36
    you need to deal with in the city it's
  • 01:00:38
    all around you so you deal with that and
  • 01:00:41
    you deal with that and you go to that
  • 01:00:42
    and you in this sces and you take out
  • 01:00:44
    money and at the end you don't take out
  • 01:00:47
    your product you don't do what you have
  • 01:00:49
    to do so coming here and setting up my
  • 01:00:52
    business here I realized that we have a
  • 01:00:56
    big Advantage being apart from all the
  • 01:00:59
    what I call the
  • 01:01:03
    [ __ ] the idea of the Hatchery one of
  • 01:01:05
    the main point of the Hatchery is to get
  • 01:01:08
    entrepreneurs isolated a bit to get them
  • 01:01:11
    away from the city away from temptations
  • 01:01:14
    that the city holds get them in a
  • 01:01:18
    isolated environment where they can
  • 01:01:20
    really really concentrate on what's
  • 01:01:23
    important hey startup maker if you're
  • 01:01:25
    still in college or just graduated and
  • 01:01:27
    got an idea that you think will conquer
  • 01:01:29
    the Galaxy that's great you can join the
  • 01:01:32
    Madara a 3month technological boot camp
  • 01:01:35
    in Israel get rid of distractions and
  • 01:01:38
    daily concerns get expert guidance on
  • 01:01:40
    all aspects you need and essential
  • 01:01:42
    skills even Bakery if needed all you
  • 01:01:45
    need for your idea to conquer the
  • 01:01:48
    Galaxy getting here it's not like a
  • 01:01:51
    regular accelerator it's not like a
  • 01:01:52
    course if you come to the Hatchery you
  • 01:01:55
    move here and you live here and you stay
  • 01:01:57
    here you don't go to traffic you don't
  • 01:01:59
    stand you don't waste time so if you
  • 01:02:01
    need a mentor he comes here what I'm
  • 01:02:04
    selling is peace of mind if you know
  • 01:02:07
    that you have breakfast lunch dinner you
  • 01:02:11
    have laundry you have a house you don't
  • 01:02:12
    need to pay bills my mind is not
  • 01:02:16
    distracted for a startup it's worth more
  • 01:02:19
    than money
  • 01:02:22
    [Music]
  • 01:02:28
    part of the miracle of the Israeli Tech
  • 01:02:30
    scene throughout the years is even more
  • 01:02:32
    impressive when you understand how small
  • 01:02:34
    of a group it is Israel ultimately is
  • 01:02:37
    about 8 million people these days out of
  • 01:02:40
    which almost million people is above the
  • 01:02:42
    age of 65 the population here under the
  • 01:02:44
    age of 22 23 is also pretty big around 2
  • 01:02:47
    and a half million people 3 million
  • 01:02:49
    people so they don't participate in the
  • 01:02:50
    workforce they don't participate in the
  • 01:02:52
    creative class as you would call it and
  • 01:02:54
    so you end up with work working class if
  • 01:02:56
    you will of about 4 and a half or 5
  • 01:02:57
    million people out of which the
  • 01:02:59
    participation rate is around 60% a very
  • 01:03:02
    small part of that is actively engaged
  • 01:03:04
    in high-tech and science what do we need
  • 01:03:07
    to do for this to
  • 01:03:09
    [Music]
  • 01:03:10
    scale initially in the book one of our
  • 01:03:13
    big questions was is startup Nation
  • 01:03:15
    sustainable is it here for good I think
  • 01:03:18
    that the the Big Challenge going forward
  • 01:03:20
    is a growth challenge this is a Jewish
  • 01:03:23
    country but say 80% Jewish 20% Arab and
  • 01:03:29
    they're basically two big minorities
  • 01:03:31
    that are less connected to Startup
  • 01:03:33
    Nation Arab Israelis don't serve in the
  • 01:03:36
    military generally and the ultra
  • 01:03:38
    religious Jews they kind of opt out they
  • 01:03:41
    believe they should be studying and not
  • 01:03:43
    take time off going forward it's
  • 01:03:45
    critical to bring in these these
  • 01:03:47
    minorities and not have them left out
  • 01:03:50
    just cuz they're not serving in the
  • 01:03:54
    military the Israeli Hightech today
  • 01:03:57
    lacks over 6,000 engineers and it is
  • 01:04:01
    consensus today that the main human
  • 01:04:05
    capital resource for to to to bridge
  • 01:04:07
    this Gap is the Arab community and the
  • 01:04:09
    ultra Orthodox
  • 01:04:11
    Jews since this country established we
  • 01:04:14
    are citizens of Israel and have an equal
  • 01:04:17
    rights here in Israel but the Arab
  • 01:04:20
    Community don't involve into the Israeli
  • 01:04:24
    military so we don't have the culture of
  • 01:04:27
    the technology industry in the Arab
  • 01:04:31
    Community the infrastructure in the Arab
  • 01:04:33
    cities and Villages is like 20 30 years
  • 01:04:36
    behind the Jewish cities Arab family
  • 01:04:38
    earns half as much as as Jewish Family
  • 01:04:41
    earns 68% of Arab kids in Israel live
  • 01:04:44
    under poverty line and out of
  • 01:04:47
    120,000 Engineers working in hech in
  • 01:04:50
    Israel only 4,000 are
  • 01:04:54
    Arabs in 20 7 I met smab and ji cottin
  • 01:04:58
    we are three founders and we built the
  • 01:05:01
    toen
  • 01:05:02
    organization the idea of sofen was we
  • 01:05:05
    should build Share Society between the
  • 01:05:07
    Jewish and the Arab through
  • 01:05:10
    technology in terms of our objective we
  • 01:05:12
    are seing about integrating 10,000 Arab
  • 01:05:16
    Engineers by the year 2025 and having
  • 01:05:19
    four high-tech centers in Arab cities
  • 01:05:22
    today we are located in Nazareth there
  • 01:05:24
    we have an accelerated of startups and
  • 01:05:26
    today employ over 900 Engineers more
  • 01:05:30
    than 100 of them are Jews that are
  • 01:05:32
    coming every day to work in Nazareth for
  • 01:05:35
    a non-israeli this may sound very normal
  • 01:05:38
    but here this is a real Revolution if we
  • 01:05:40
    can bring it together I think it's
  • 01:05:42
    that's the next Hightech
  • 01:05:48
    boom I grew up here in neor K the ultra
  • 01:05:51
    Orthodox education system uh all girls
  • 01:05:55
    uh no SATs or any exam that would allow
  • 01:05:58
    you to go into higher education we have
  • 01:06:01
    a very unique way of life there are a
  • 01:06:03
    lot of guidelines a lot of ways of
  • 01:06:05
    things that we do keeping the Shabbat
  • 01:06:07
    from Friday night to Saturday night um
  • 01:06:10
    you don't use electricity very often in
  • 01:06:14
    in the last few uh decades uh it will be
  • 01:06:16
    the men will keep on going to learn and
  • 01:06:18
    then the the women would take care of
  • 01:06:20
    the income and uh actually
  • 01:06:23
    working I started writing for mag azines
  • 01:06:25
    in Israel one publisher told me I don't
  • 01:06:29
    believe that if you believe in God you
  • 01:06:30
    can be an intelligent human being so
  • 01:06:34
    being an entrepreneur and K and and a
  • 01:06:37
    woman and a mom is uh I guess it's
  • 01:06:42
    challenging so this is my home
  • 01:06:45
    office this is actually a prototype we
  • 01:06:48
    did for Met Life which was really cool
  • 01:06:51
    we really try to help companies provide
  • 01:06:54
    mentoring and advice on demand from
  • 01:06:57
    employees from all levels and all
  • 01:06:59
    backgrounds inside the company so we
  • 01:07:01
    just create internal apps for them that
  • 01:07:03
    help them get the most relevant people
  • 01:07:05
    specifically relevant to your issue you
  • 01:07:08
    can go into it you can ask a question or
  • 01:07:10
    just write about the situation you'd
  • 01:07:12
    like advice with and get some really
  • 01:07:14
    good advice from
  • 01:07:16
    them kch is an amazing organization
  • 01:07:19
    started by Moshe fredman kch is
  • 01:07:23
    integrating Kim inside sta established
  • 01:07:25
    Hightech companies like Google and
  • 01:07:27
    Microsoft we for example lean on we sit
  • 01:07:30
    inside Microsoft Ventures so I can
  • 01:07:32
    actually go to someone who works in
  • 01:07:35
    sales in Microsoft or in development if
  • 01:07:37
    I have a problem and really get a lot of
  • 01:07:40
    uh advice and help from them it's so
  • 01:07:42
    successful they're going to take it and
  • 01:07:45
    actually apply it to Arab startups now
  • 01:07:48
    and afterwards to startups in Israel in
  • 01:07:50
    general I I do think like integration is
  • 01:07:53
    the key but I've been told for years now
  • 01:07:58
    oh if only all would have been like you
  • 01:08:01
    and I'm sure that's the case for uh
  • 01:08:04
    people of color and for Arabs and for
  • 01:08:07
    like uh maybe people of the gay
  • 01:08:08
    community but you know if you've known
  • 01:08:11
    like my whole family and my old
  • 01:08:12
    Community probably think yeah like that
  • 01:08:16
    in my dream and I'm sure in comics dream
  • 01:08:19
    even more I see like an integrated
  • 01:08:22
    Society but sort of like an immigration
  • 01:08:25
    takes like a generation or something
  • 01:08:27
    like
  • 01:08:30
    that immigrants are always the best
  • 01:08:33
    enterpreneurs they can gain a lot from
  • 01:08:36
    becoming entrepreneur and can lose
  • 01:08:38
    little because they don't have
  • 01:08:40
    usually anything or much in any case and
  • 01:08:44
    this country is Crucible of immigrants
  • 01:08:48
    for the last 120 years and the
  • 01:08:51
    interesting thing is our two current
  • 01:08:54
    immigration
  • 01:08:56
    sources are from within us these are the
  • 01:08:59
    ultra
  • 01:09:01
    Orthodox and the Arab
  • 01:09:04
    Israelis they are immigrating you know
  • 01:09:06
    from their way of life into the Hightech
  • 01:09:10
    and introduce lot of good and fresh uh
  • 01:09:14
    Power into this
  • 01:09:16
    pool at the end of the day we're a very
  • 01:09:18
    small country even if we bring in
  • 01:09:20
    minority groups we're still a small
  • 01:09:22
    country so I think the the critical
  • 01:09:25
    thing we need to do is connect more with
  • 01:09:28
    ecosystems around the
  • 01:09:30
    world Israel it's so small that it
  • 01:09:33
    should it should be a global player so
  • 01:09:35
    be part of the big decisions be part of
  • 01:09:37
    where the flow of brains and data and
  • 01:09:40
    finances
  • 01:09:42
    goes you know year on year in in in
  • 01:09:44
    double digits in terms of Trades and
  • 01:09:46
    investment a big player in the Israeli
  • 01:09:48
    Venture Capital domain today is Chinese
  • 01:09:50
    private investors and
  • 01:09:51
    institutionalsales
  • 01:09:53
    and the Israelis or the Jewish culture
  • 01:09:56
    have a lot of things in common in terms
  • 01:09:57
    of the fact that they're at the same
  • 01:09:59
    time ancient people who are interested
  • 01:10:00
    in making contribution to the
  • 01:10:06
    world so this is sio's R&D Kingdom this
  • 01:10:10
    is where we have software engineers and
  • 01:10:11
    Hardware Engineers fiware engineers and
  • 01:10:13
    QA and this is where the magic
  • 01:10:16
    happens making a smart product is a
  • 01:10:19
    complicated and painful process we
  • 01:10:21
    decided that we are going to build a
  • 01:10:23
    platform that will make it easy for
  • 01:10:24
    every company to make their product
  • 01:10:27
    smart 15 years ago it was difficult to
  • 01:10:30
    develop a website today is much easier
  • 01:10:32
    if you'll take someone and we'll put
  • 01:10:33
    them in front of weeks they will get an
  • 01:10:35
    amazing website within an hour today
  • 01:10:38
    it's difficult to develop iot products
  • 01:10:41
    soon it will be much much much
  • 01:10:45
    easier you will be able to make a smart
  • 01:10:48
    ceiling fan or a smart mattress or a
  • 01:10:50
    smart baby walker or a smart dog color
  • 01:10:53
    we want to measure the heartbeat of the
  • 01:10:55
    dog we want to measure the location of
  • 01:10:57
    the dog the motion of the dog and the
  • 01:11:00
    temperature of the dog so sio so far
  • 01:11:02
    found from me 36 different
  • 01:11:06
    solution so I can use the left hand
  • 01:11:08
    filters just to say guys I don't want it
  • 01:11:10
    to cost more than $12 to order a
  • 01:11:13
    prototype using the system we are giving
  • 01:11:15
    you the ability to bring the product to
  • 01:11:17
    a stage that is ready for production the
  • 01:11:19
    quantity that you will produce it all
  • 01:11:20
    depends on
  • 01:11:21
    you we are at the moment 50 employees we
  • 01:11:24
    have three centers around the world the
  • 01:11:26
    R&D Center is here in Tel Aviv we have
  • 01:11:28
    the sales and marketing office in San
  • 01:11:30
    Francisco and we have the supply chain
  • 01:11:33
    office in
  • 01:11:35
    chinen in the last few years many
  • 01:11:37
    Israeli startups are really starting to
  • 01:11:40
    shift their focus from uh the US to
  • 01:11:43
    China and they're getting much better at
  • 01:11:45
    knowing and understanding the Chinese uh
  • 01:11:48
    investment culture and also what Chinese
  • 01:11:51
    consumers are looking
  • 01:11:53
    for the US and China has almost opposite
  • 01:11:56
    ends of the Spectrum in terms of
  • 01:11:58
    individualistic versus
  • 01:12:00
    collectivist and Israel is sort of in
  • 01:12:03
    the middle and the kabut was obviously
  • 01:12:05
    the epitome of the collectivist
  • 01:12:07
    mentality so it's it's an interesting
  • 01:12:10
    kind of
  • 01:12:12
    hybrid it's as if China's discovered
  • 01:12:15
    Israel and at the same time you have
  • 01:12:17
    this kind of political fight with Israel
  • 01:12:19
    the disinvestment movement globally it
  • 01:12:23
    basically hasn't had much impact because
  • 01:12:25
    of investment from Chinese funds and
  • 01:12:27
    Israeli funds and it seems to be going
  • 01:12:30
    the direction of innovating
  • 01:12:34
    Here China translated the book first and
  • 01:12:37
    later on the European countries with
  • 01:12:40
    less sense of urgency so you could kind
  • 01:12:42
    of see where the biggest Hunger for
  • 01:12:44
    Innovation was uh they see something
  • 01:12:47
    successful and they want to learn from
  • 01:12:48
    it I think actually preferable to the
  • 01:12:51
    Western tendency it's almost feel
  • 01:12:53
    negative about success
  • 01:12:56
    sometimes this is just kind of at the
  • 01:12:58
    beginning we should be building actually
  • 01:13:00
    startups together we should be
  • 01:13:02
    co-founding companies that are designed
  • 01:13:05
    to solve Chinese
  • 01:13:08
    problems s j is obviously the center of
  • 01:13:11
    manufacturing so sio won't be a
  • 01:13:14
    completely an Israeli company I believe
  • 01:13:17
    that the R&D will stay here forever but
  • 01:13:19
    the sales will obviously be in China and
  • 01:13:21
    in the US and the supply chain will be
  • 01:13:23
    obviously in China
  • 01:13:25
    we are here to build huge company we are
  • 01:13:27
    here to build the largest iot
  • 01:13:30
    development platform in the world there
  • 01:13:33
    was the frustration for a while that all
  • 01:13:35
    this amazing startup Nation brand wasn't
  • 01:13:38
    actually creating a lot of value for the
  • 01:13:42
    average Israeli because many of these
  • 01:13:44
    startups were being sold at a very early
  • 01:13:46
    stage but I think that's that's changing
  • 01:13:48
    and just since
  • 01:13:50
    2013 you already have 15 Israeli
  • 01:13:54
    companies that reached the $1 billion
  • 01:13:57
    valuation statistic wise you see how few
  • 01:14:00
    unicorns they are so the risk to try to
  • 01:14:03
    Aspire to be unicorn is very very high
  • 01:14:06
    you increase your risk like climbing a
  • 01:14:08
    higher mountain is more difficult than
  • 01:14:11
    to climb a hill probably the reward also
  • 01:14:14
    is is higher but the risk is much higher
  • 01:14:17
    the things which are very good in
  • 01:14:19
    startups you know that everybody has an
  • 01:14:21
    opinion everybody's committed everybody
  • 01:14:23
    make decision you know everybody run on
  • 01:14:25
    his own way this is good when you have
  • 01:14:27
    small groups when you have big groups
  • 01:14:30
    you have to give marching orders this is
  • 01:14:33
    not the kind of culture that you can
  • 01:14:35
    have the same things that make us good
  • 01:14:38
    at startups tend to make us bad at big
  • 01:14:40
    companies The Innovation process is one
  • 01:14:43
    of experimenting of trying and failing
  • 01:14:45
    and taking risk and being able to move
  • 01:14:47
    quickly the scaling process is one of
  • 01:14:51
    sales marketing management and the
  • 01:14:53
    people are good at one aren't
  • 01:14:55
    necessarily good at the
  • 01:14:59
    other think where the world is going
  • 01:15:01
    billion dollar companies are not what
  • 01:15:02
    they used to be so should there be scale
  • 01:15:04
    at a billion yes there should be that's
  • 01:15:07
    a good indicator that we' have matured
  • 01:15:08
    some of our ecosystem has matured but is
  • 01:15:10
    that a single indicator of whether
  • 01:15:12
    Israel made a transition into scaleup
  • 01:15:15
    nation and is is scaleup Nation by
  • 01:15:18
    definition a desirable effect I don't
  • 01:15:20
    think so ultimately this country doesn't
  • 01:15:22
    have the privilege of making you know
  • 01:15:24
    rad mistakes as we grow is the thing
  • 01:15:28
    that at any given moment there's a
  • 01:15:29
    silver bullet here if you don't do
  • 01:15:31
    things
  • 01:15:32
    right the whole thing can collapse you
  • 01:15:35
    know America can make mistakes UK can
  • 01:15:37
    make mistakes big countries with Legacy
  • 01:15:39
    with a lot of people with natural
  • 01:15:41
    resources they can make mistakes for
  • 01:15:44
    Israel for Israelis mistakes at a
  • 01:15:46
    greater scale can have very very bad
  • 01:15:49
    consequences and there might not be a
  • 01:15:50
    way back on on quite a number of of uh
  • 01:15:53
    Dimensions here
  • 01:15:56
    you know uh being in Israel is kind of a
  • 01:15:59
    genetic disorder you know you
  • 01:16:01
    always want to come back you know this
  • 01:16:05
    is the only country in the world when
  • 01:16:07
    there is war usually when there is war
  • 01:16:10
    you see people running away from the
  • 01:16:11
    country you see Caravans of of refugees
  • 01:16:15
    going with with all their things in
  • 01:16:17
    Israel when there is war you go to
  • 01:16:20
    JFK and you see in front of the counter
  • 01:16:23
    of alal people are are sleeping on the
  • 01:16:25
    floor waiting for their their flight to
  • 01:16:28
    fly back
  • 01:16:33
    [Music]
  • 01:16:38
    home I'm here every day to remind people
  • 01:16:42
    that they have the power to change their
  • 01:16:46
    reality they're telling us that Israel
  • 01:16:48
    is an Empire of Technology because we
  • 01:16:52
    are in constant state of War war war
  • 01:16:56
    means profit because when you're in a
  • 01:16:57
    state of War you can always develop new
  • 01:17:00
    weapons cuz you have where to test it I
  • 01:17:03
    think you can understand from the from
  • 01:17:04
    this that My Views about the occupation
  • 01:17:07
    and uh are that I'm not exactly for
  • 01:17:13
    it it's true that in the last few year
  • 01:17:16
    we see a increasing number of Israel is
  • 01:17:19
    opening companies
  • 01:17:21
    overseas I think being sick of the
  • 01:17:23
    political situation is the a major
  • 01:17:25
    reason you know people usually don't say
  • 01:17:27
    it you know because doesn't sound
  • 01:17:32
    good I refuse to accept that this is our
  • 01:17:35
    reality and forever will be that way you
  • 01:17:37
    talk to people Everyone is certain the
  • 01:17:40
    whole place is going to die or to
  • 01:17:42
    collapse
  • 01:17:43
    tomorrow a lot of Israelis who live
  • 01:17:45
    abroad are relieved for a few years they
  • 01:17:48
    they they they just you know the main
  • 01:17:50
    feeling they have
  • 01:17:51
    is I don't have to worry about making
  • 01:17:54
    the this place work this place works
  • 01:17:56
    it's Silicon Valley it will work with me
  • 01:17:57
    or without me and for a few years that's
  • 01:18:00
    great a few years later they're like
  • 01:18:02
    [ __ ] I'm such a small Cog right ah you
  • 01:18:05
    know I don't make a difference I need to
  • 01:18:06
    go back in Israel I make a
  • 01:18:08
    difference to an extent we have this
  • 01:18:10
    privilege that things don't work very
  • 01:18:12
    well here because then it's always easy
  • 01:18:14
    to challenge the status quo it's not
  • 01:18:16
    like it's a Well functioning country
  • 01:18:17
    that you sit around and say hey you know
  • 01:18:18
    what we're done
  • 01:18:29
    I'm a Palestinian I grew up here I was I
  • 01:18:32
    was born and raised here I I know what
  • 01:18:34
    occupation and I know that occupation is
  • 01:18:36
    nothing less than evil and in 2016 to be
  • 01:18:40
    occupied by a western Democratic nation
  • 01:18:43
    is a black mark not for us but rather
  • 01:18:46
    for the nation that occupies
  • 01:18:50
    us this project is part of the State
  • 01:18:53
    Building I'm a believer that the
  • 01:18:56
    occupation will end and we will have our
  • 01:18:57
    independent free Palestine and the
  • 01:19:00
    question in our mind always is what
  • 01:19:02
    shape of a Nation we will
  • 01:19:05
    have this is part of building the nation
  • 01:19:08
    only a small part but it's an important
  • 01:19:10
    part the pillars of an important nation
  • 01:19:12
    is strong governance good human and
  • 01:19:15
    civil rights and excellent economy and
  • 01:19:18
    this project is about an excellent
  • 01:19:20
    economy and about upgrading the
  • 01:19:21
    standards of living
  • 01:19:28
    I am a strong believer that a
  • 01:19:29
    Palestinian state is in the making we
  • 01:19:31
    don't have to wait for the end of the
  • 01:19:33
    occupation to start fixing our lives and
  • 01:19:36
    improving the economy we could start
  • 01:19:38
    earlier the occupation is going to end
  • 01:19:41
    we deserve to live comfortably so I'm
  • 01:19:43
    not looking for any type of people they
  • 01:19:46
    could be any Palestinian it's obviously
  • 01:19:48
    for
  • 01:19:50
    Palestinians located a half hour from
  • 01:19:53
    Jerusalem and just 15 minutes from
  • 01:19:55
    ramola is the brand new Palestinian city
  • 01:19:58
    of
  • 01:19:59
    rabi it's the first planned city in
  • 01:20:03
    Palestine eventually it will become home
  • 01:20:06
    to more than 40,000 residents in the
  • 01:20:09
    city center startups and Enterprises are
  • 01:20:12
    setting up
  • 01:20:13
    operations they are ready to rise to
  • 01:20:16
    meet the challenges of a new and
  • 01:20:18
    sustainable knowledge
  • 01:20:22
    economy the technology sector will be
  • 01:20:24
    the key pillar of the city's future aabi
  • 01:20:27
    will be a premier ICT Hub both local and
  • 01:20:31
    international high-tech firms will find
  • 01:20:33
    raabi a very attractive Prospect for
  • 01:20:35
    them to base large scale ICT
  • 01:20:39
    businesses we are catering to Young
  • 01:20:44
    educated high-tech Community to
  • 01:20:47
    accommodate these people you have to
  • 01:20:49
    have a smart technologically advanced
  • 01:20:52
    City a technological place is not just
  • 01:20:54
    just by technology it's also by the
  • 01:20:57
    ecosystem you create so these are
  • 01:20:59
    restaurants on The Plaza so you could
  • 01:21:02
    just imagine uh having chairs out here
  • 01:21:05
    and people just sit down having coffee
  • 01:21:08
    eating our Target is to get high-tech
  • 01:21:11
    companies it has not been easy we are
  • 01:21:14
    pushing for international companies to
  • 01:21:16
    Outsource to Palestine to establish R&D
  • 01:21:19
    facilities in Palestine to establish
  • 01:21:20
    testing in Palestine a lot of them are
  • 01:21:23
    afraid they think that bullets are
  • 01:21:25
    flying all over the place uh but uh we
  • 01:21:28
    just had some breakthroughs uh there's
  • 01:21:31
    one great Advantage uh the proximity of
  • 01:21:34
    Israel being one of the most advanced
  • 01:21:36
    Nations technologically all the big
  • 01:21:39
    companies are in Israel Google Apple sap
  • 01:21:44
    Intel Cisco just half an hour to an hour
  • 01:21:47
    away and so um if we could piggy bag on
  • 01:21:51
    that and create jobs then we have a
  • 01:21:54
    great vibrant City this could be the
  • 01:21:56
    Marshall Plan that picks up the economy
  • 01:21:59
    in the next 10 to 15
  • 01:22:01
    years we just had the elections in the
  • 01:22:04
    neighborhoods we have three
  • 01:22:05
    neighborhoods now so uh this is also
  • 01:22:08
    democracy in the making from the
  • 01:22:10
    Grassroots
  • 01:22:12
    up in Palestine and many countries like
  • 01:22:16
    Palestine when you give people the
  • 01:22:18
    opportunities they Excel what I did is
  • 01:22:22
    open up the door to the hundreds Maybe
  • 01:22:24
    thousands of innovative Palestinians
  • 01:22:27
    each one of them is experienced enough
  • 01:22:30
    to build raabi to it's those people who
  • 01:22:32
    came up with what kind of a stone
  • 01:22:35
    whether to do the Arches or not to do
  • 01:22:36
    the Arches where you put the I companies
  • 01:22:39
    where you put the homes it's exciting
  • 01:22:42
    now to the residents of the city which I
  • 01:22:43
    call them the pioneers of the city
  • 01:22:45
    literally they are the Pioneers thanks
  • 01:22:47
    to the internet they see the West they
  • 01:22:49
    see the East they see everybody
  • 01:22:51
    advancing and they're not advancing
  • 01:22:53
    they're demanding better
  • 01:22:55
    and I believe this is a good response to
  • 01:22:57
    their
  • 01:23:00
    demand one of the amazing projects in
  • 01:23:03
    Palestine amazing talented entrepreneur
  • 01:23:06
    Mr Bashar
  • 01:23:07
    masri I love the whole idea just being
  • 01:23:10
    there you will feel that you can see the
  • 01:23:12
    future of Palestine starting from
  • 01:23:16
    raabi I think it's great you know I
  • 01:23:19
    think uh you know anything which is with
  • 01:23:21
    the Palestinians are doing for economic
  • 01:23:23
    development I think it's very important
  • 01:23:25
    you know because Terror and hatred are
  • 01:23:29
    growing on misery and feeling of
  • 01:23:33
    unfairness
  • 01:23:35
    Etc so the more you close the gap the
  • 01:23:39
    better it is but nothing will replace I
  • 01:23:42
    think a political PCT between the two
  • 01:23:45
    countries you know to end this uh
  • 01:23:48
    conflict and to let the Palestinians
  • 01:23:50
    create their own
  • 01:23:52
    State and anybody you think that
  • 01:23:55
    Economic Development can replace the
  • 01:23:59
    aspiration of the Palestinian people to
  • 01:24:01
    have their to control their own destiny
  • 01:24:04
    is
  • 01:24:05
    hallucinating one of the biggest problem
  • 01:24:08
    we have here is the Israeli settlements
  • 01:24:11
    they are ideological settlers that come
  • 01:24:15
    here believing that this land is theirs
  • 01:24:17
    God gave it to them we should not exist
  • 01:24:20
    here and when we started the project
  • 01:24:22
    early on they tried to destroy what
  • 01:24:25
    we're doing over time as they saw raabi
  • 01:24:28
    is in Israeli news they tried to be
  • 01:24:31
    accommodating and said hey let's do
  • 01:24:33
    things together we told them no we will
  • 01:24:36
    deal with Israelis and Israel proper we
  • 01:24:38
    will not deal with radical ideological
  • 01:24:41
    uh settlers at all in my personal
  • 01:24:44
    opinion they are the biggest obstacle to
  • 01:24:46
    peace the more radical the more
  • 01:24:49
    organized you are but the average
  • 01:24:51
    ordinary Israeli is not radical the
  • 01:24:53
    average ordinary Israeli also want to
  • 01:24:55
    live and would probably prefer to see a
  • 01:24:58
    prosperous Palestinian state next to
  • 01:25:01
    them the notion that we have to make it
  • 01:25:04
    work because no one else would make it
  • 01:25:05
    work was not adopted in the Middle East
  • 01:25:07
    at large in the last 67 years and it is
  • 01:25:09
    getting there now people demand
  • 01:25:11
    accountability people like s and Hadi
  • 01:25:14
    say I want to make it work why
  • 01:25:17
    not I'm not going to wait for the
  • 01:25:19
    political leadership I'm not going to
  • 01:25:20
    wait for this or that I'm just not going
  • 01:25:21
    to wait I'm going to make it work to me
  • 01:25:24
    I think that's
  • 01:25:25
    fantastic
  • 01:25:27
    politicians take them
  • 01:25:29
    away and everything will be
  • 01:25:33
    solved even keep keep the politics for
  • 01:25:36
    the people in the street and everything
  • 01:25:38
    will be
  • 01:25:39
    solved all the conflicts about the
  • 01:25:42
    political who have the case the
  • 01:25:44
    Palestinians or the Israelis with all
  • 01:25:46
    the globalization this world now it's
  • 01:25:47
    time to just to join the forces together
  • 01:25:49
    to start working together and to make
  • 01:25:51
    your life your family life your kids
  • 01:25:53
    life and other lives and how we are
  • 01:25:56
    going to change the
  • 01:25:59
    world I think the the big thing we need
  • 01:26:02
    to do that actually isn't being
  • 01:26:04
    addressed enough now is to open our
  • 01:26:06
    doors I want to walk into Israeli
  • 01:26:08
    startups and not just see
  • 01:26:10
    Israelis in Tech in startups and Arabs
  • 01:26:15
    collaborate all the time because we're
  • 01:26:16
    facing a lot of the same challenges so I
  • 01:26:19
    hope we manage to both you know do
  • 01:26:22
    amazing things in high-tech and then
  • 01:26:23
    still maintain our personality and our
  • 01:26:27
    values entrepreneurs are very pragmatic
  • 01:26:30
    creatures between Israelis and
  • 01:26:33
    Palestinians I don't think it's any
  • 01:26:35
    different but I do believe that the
  • 01:26:36
    political reality ultimately will limit
  • 01:26:39
    those kinds of interactions and can go
  • 01:26:42
    only so
  • 01:26:44
    far you know you'd like to see much more
  • 01:26:47
    Mutual understanding growing between the
  • 01:26:49
    two sides you need real tangible
  • 01:26:51
    political movements toward a solution
  • 01:26:54
    solution then you also need Palestinians
  • 01:26:56
    and Israelis to to not only meet each
  • 01:26:59
    other at
  • 01:27:00
    [Music]
  • 01:27:02
    checkpoints I think if we take the
  • 01:27:04
    political sensitivity aside there are
  • 01:27:08
    not even a cousins as the history said
  • 01:27:10
    they are two brothers you can see how
  • 01:27:12
    they are connected they have same common
  • 01:27:16
    behaviors on happiness on sadness on
  • 01:27:19
    winning on losing on everything even the
  • 01:27:21
    language the common words between the
  • 01:27:23
    languages they are that
  • 01:27:26
    connected you know I think a lot of
  • 01:27:28
    people doubt what we're doing but
  • 01:27:30
    diamonds are built Under Pressure so one
  • 01:27:33
    of these companies is going to make it
  • 01:27:34
    big and we'll have an exit and that will
  • 01:27:36
    change our ecosystem for the
  • 01:27:39
    better the technology advancements and
  • 01:27:42
    the access that people have I think
  • 01:27:44
    that's encouraging everyone to take
  • 01:27:46
    advantage of it and do something and
  • 01:27:47
    there's no reason why us living in the
  • 01:27:49
    West Bank even with the occupation we
  • 01:27:51
    can't take advantage of it
  • 01:27:56
    president Paris used to say that wisdom
  • 01:27:58
    doesn't have a passport it's a global
  • 01:28:00
    tradeit but in this day and age of
  • 01:28:02
    Science of being able to you know
  • 01:28:04
    digitally transfer insights and
  • 01:28:06
    intelligence and value it transcends a
  • 01:28:08
    lot of the political realities but we
  • 01:28:11
    are in a an interim period we're
  • 01:28:14
    transitioning from a world of borders
  • 01:28:17
    that was based on tens of thousands of
  • 01:28:19
    years of Agriculture there is no Global
  • 01:28:22
    government yet hopefully
  • 01:28:24
    the positive attitude of the tech
  • 01:28:27
    industry will prevail but there are
  • 01:28:29
    disgruntled people who are getting the
  • 01:28:31
    short end of that stick they also enjoy
  • 01:28:33
    the same Trends if I want to create a
  • 01:28:36
    dirty bomb 5 years from now that would
  • 01:28:39
    cost me $200 10 years ago would cost me
  • 01:28:42
    $200 million so the same mathematics
  • 01:28:45
    apply the era of f Revolution applies on
  • 01:28:48
    both ends and if we don't know how to
  • 01:28:50
    manage that and if we don't create
  • 01:28:52
    mechanisms to guide you it into
  • 01:28:54
    leveraging the positive elements of that
  • 01:28:57
    we're headed for a bumpy ride
  • 01:29:02
    [Music]
  • 01:29:08
    [Applause]
  • 01:29:09
    [Music]
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