Abdulaziz Al-Mawlawi, CEO, Visit Qatar

00:04:34
https://www.youtube.com/watch?v=bis686zeWBg

Resumo

TLDRAbdul Aziz Ali al Malawi, CEO of Visit Qatar, shares insights on the country's tourism developments at the ATM event. He emphasizes the importance of partnerships, including a digital marketing agreement with AWI and a collaboration with Abu Dhabi for joint tourism initiatives. Qatar's tourism strategy includes a packed calendar of events, aiming to attract 5.1 million visitors in 2024, building on the 1.5 million visitors recorded in the first quarter of 2023. The country is positioned as a safe and luxurious destination, well-connected globally, and focused on enhancing its tourism sector's impact on the economy.

Conclusões

  • 🌍 Qatar is a key player in global tourism events like ATM.
  • 🤝 New partnerships aim to enhance tourism marketing.
  • 📈 Qatar welcomed 1.5 million visitors in Q1 2023.
  • 🎉 A rich calendar of events is planned for this year.
  • ✈️ Qatar Airways connects 177 cities worldwide.
  • 🚢 Cruise tourism is growing, with 370,000 visitors expected.
  • 🏨 Qatar offers luxury accommodations and fine dining.
  • 👨‍👩‍👧‍👦 The destination is family-friendly and safe.
  • 📅 Qatar aims for 5.1 million visitors in 2024.
  • 💪 The tourism sector is vital for Qatar's economy.

Linha do tempo

  • 00:00:00 - 00:04:34

    In an interview with Abdul Aziz Ali al Malawi, CEO of Visit Qatar, he discusses the significance of the ATM event for Qatar's tourism sector. This year, they signed partnerships with AWI for digital marketing and with Abu Dhabi to promote joint tourism campaigns. Qatar aims to attract international visitors through a rich calendar of sporting events, concerts, and festivals, having already welcomed 1.5 million visitors in the first quarter of the year. The country is well-connected globally, with a focus on family-friendly tourism, luxury accommodations, and safety, positioning itself as an ideal vacation destination. Looking ahead, Qatar anticipates continued growth in tourism, aiming to exceed visitor numbers each year, with projections of 5.1 million visitors in 2024.

Mapa mental

Vídeo de perguntas e respostas

  • What is the big news for ATM this year?

    Visit Qatar is participating actively in ATM, focusing on partnerships and tourism promotion.

  • What partnerships were announced?

    Agreements with AWI for digital marketing and with Abu Dhabi for joint tourism campaigns.

  • How many visitors did Qatar receive in the first quarter?

    Qatar welcomed 1.5 million visitors in the first quarter.

  • What are the priorities for Qatar tourism this year?

    The focus is on sporting events, concerts, and festivals to attract more visitors.

  • How is Qatar connected to the world?

    Qatar Airways connects 177 cities globally, and the country has strong land and cruise connections.

  • What is the expected visitor number for 2024?

    Qatar aims to reach 5.1 million visitors in 2024.

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Rolagem automática:
  • 00:00:00
    So I'm here with Abdul Aziz Ali al
  • 00:00:02
    Malawi who's the CEO of Visit Katar.
  • 00:00:04
    Welcome. Thank you so much. Thank you so
  • 00:00:06
    much for hosting us. So tell us there's
  • 00:00:08
    so much going on in Qatar at the moment.
  • 00:00:10
    What's the big news for ATM this year?
  • 00:00:12
    So you can tell from the crowd that we
  • 00:00:14
    have it here in the in the booth. Uh we
  • 00:00:17
    are doing very well in ATM. ATM is one
  • 00:00:19
    of the biggest shows that we are
  • 00:00:20
    participating in in yearly basis. We
  • 00:00:23
    always look at ATM as uh the the event
  • 00:00:27
    or the occasion where we collect all
  • 00:00:29
    together with all the tourism boards in
  • 00:00:31
    the in the region with the private
  • 00:00:33
    business to make deals and to bring our
  • 00:00:36
    economy up uh which is related to the to
  • 00:00:39
    the to the tourism sector and have you
  • 00:00:42
    got any announcements this year you know
  • 00:00:44
    the latest that's going on with Katar?
  • 00:00:46
    So as usual we prepare to keep the
  • 00:00:49
    exciting uh signing for ATM. Uh
  • 00:00:52
    yesterday we signed with AWI for
  • 00:00:55
    marketing digital uh agreement and
  • 00:00:58
    partnership. Also we did one between
  • 00:01:01
    visit Qatar and Abu Dhabi visit Abu
  • 00:01:04
    Dhabi uh to push for joint campaigns or
  • 00:01:09
    joint products together including
  • 00:01:12
    discover katar and and uh holidays. So
  • 00:01:16
    it is a very interesting project where
  • 00:01:19
    we see it very attractive for the
  • 00:01:20
    international visitors and audience.
  • 00:01:23
    Sounds like a great initiative you know
  • 00:01:25
    a bigger branding exercise. Fantastic.
  • 00:01:27
    So tell us what are the priorities for
  • 00:01:29
    Catal tourism this year? So this year we
  • 00:01:32
    have a very rich calendar uh where we
  • 00:01:35
    have a lot of sporting events, concerts
  • 00:01:38
    and uh festivals uh where we are
  • 00:01:41
    building our our our packages around it.
  • 00:01:44
    So uh for the first quarter we finished
  • 00:01:46
    we we had 1.5 million visitors to Qatar
  • 00:01:50
    uh where like we had from GCC only
  • 00:01:54
    36% of the 1.5 uh we are looking forward
  • 00:01:58
    to the upcoming months we see it very
  • 00:02:00
    promising and uh we have a lot of
  • 00:02:03
    collaborations with big uh uh tourism uh
  • 00:02:07
    stakeholders around the world which will
  • 00:02:10
    result hopefully by having more
  • 00:02:12
    visitations to Qatar
  • 00:02:14
    promoting forQatar as a distillation
  • 00:02:16
    where we believe that it suits most of
  • 00:02:19
    the needs like it is a distillation
  • 00:02:21
    which suits the family the individuals
  • 00:02:23
    where we have the security the safety
  • 00:02:25
    the luxury uh uh hotels fine dining uh
  • 00:02:29
    we have we are lucky that to have
  • 00:02:31
    airways our our national uh carrier uh
  • 00:02:35
    it is connecting 177 cities around the
  • 00:02:38
    world with and with DHA in specific so
  • 00:02:41
    we have DHA international ormed
  • 00:02:43
    international airport which is a
  • 00:02:45
    landmark and we are winning a lot of
  • 00:02:47
    hours like every year. So with those
  • 00:02:50
    factors we think that Tatar is the right
  • 00:02:53
    destination to spend the vacation,
  • 00:02:55
    honeymoon or any like uh long weekend
  • 00:02:59
    you consider it for the for the region.
  • 00:03:01
    You should consider as the destination
  • 00:03:04
    to go and as you said so very well
  • 00:03:07
    connected as well. So u true that's
  • 00:03:08
    right which is this year's theme for
  • 00:03:10
    ATM. Exactly. Yeah. So I think being
  • 00:03:13
    here in the middle of the world katar
  • 00:03:15
    and even the region in general uh we are
  • 00:03:17
    almost 8 hours away from most of the
  • 00:03:19
    capitals around the world. We are
  • 00:03:21
    connected by airline uh by land border
  • 00:03:24
    even we have our cruise ships connecting
  • 00:03:26
    uh four different countries within the
  • 00:03:29
    GCC uh during the cruise uh season. uh
  • 00:03:32
    this year we almost closed uh around 90
  • 00:03:36
    trips uh cruised trips uh with the
  • 00:03:38
    visitation uh reaching almost
  • 00:03:41
    370,000 uh visitors from the cruise
  • 00:03:43
    itself. So all of those are promising
  • 00:03:46
    numbers and we are looking forward to
  • 00:03:48
    the to the to the tourism sectors
  • 00:03:51
    because we believe that it has a lot of
  • 00:03:54
    great impact on the economy of the
  • 00:03:55
    country. So it sounds like 2025 will be
  • 00:03:58
    your best year yet. Actually we are
  • 00:04:00
    looking to every single year as a best
  • 00:04:02
    year. Uh in 2023 we achieved a higher
  • 00:04:06
    number than 2022 considering the world
  • 00:04:08
    cap happened in 2022. 2024 we reached
  • 00:04:11
    5.1 million visitors exceeding 2023. So
  • 00:04:14
    we are looking every year to exceed the
  • 00:04:17
    year before and it puts a lot of
  • 00:04:19
    pressure on on us and on the team to
  • 00:04:21
    exceed and to do even better every year.
  • 00:04:23
    Well, it sounds like you're going to
  • 00:04:24
    make it for sure. So thank you for your
  • 00:04:26
    time. Thank you so much. Thank you for
  • 00:04:27
    asking us. Congratulations. Thank you.
  • 00:04:29
    Thank you so much.
Etiquetas
  • Qatar
  • Tourism
  • ATM
  • Visit Qatar
  • Abdul Aziz Ali al Malawi
  • Partnerships
  • Travel
  • Events
  • Cruise
  • Airways