7 Demo Research Results

00:20:29
https://www.youtube.com/watch?v=jvSYq0j2D1I

Resumo

TLDRDas Video beschreibt ausführlich, wie man ein Produktangebot entwickelt, testet und optimiert, um den Verkaufsprozess zu verbessern. Es wird betont, wie wichtig es ist, den Markt und das Bewusstsein der Kunden zu verstehen. Details wie Marktsophistikation, Emotionen im Verkauf, Produktpositionierung und einzigartige Verkaufsmechanismen stehen im Mittelpunkt. Der Prozess beinhaltet das Identifizieren und Ansprechen von Schmerzpunkten der Zielgruppe und die Gestaltung von überzeugenden Verkaufsargumenten. Der Sprecher erklärt außerdem den Verlauf von Marktanalysen über Strategiefindung bis hin zu praktischen Anwendungsschritten, einschließlich konkreter Beispiele für mögliche Verkaufstexte.

Conclusões

  • 📊 Verstehe die Marktsophistikation deines Zielmarktes.
  • 🎯 Zielgruppen mit unterschiedlichen Bewusstseinsstufen ansprechen.
  • 😢 Nutze emotionale Trigger wie Schuldgefühle im Verkauf.
  • 🛠️ Entwickle einen einzigartigen Mechanismus zur Lösung von Käuferproblemen.
  • 🧩 Positioniere das Produkt je nach Zielgruppenbewusstsein unterschiedlich.
  • 💼 Arbeite die Schmerzpunkte der Kunden heraus und adressiere sie gezielt.
  • 🔍 Führe umfassende Tests durch, um das beste Angebot zu ermitteln.
  • 💬 Entwickle überzeugende Verkaufsbotschaften basierend auf Marktbefunden.
  • 🚀 Nutze Marktforschung, um alle Elemente der Verkaufsstrategie zu harmonisieren.
  • 📈 Frühere Verkaufserfolge analysieren und bei Bedarf anpassen.

Linha do tempo

  • 00:00:00 - 00:05:00

    In dem Video wird der Prozess der Entwicklung eines Angebots besprochen, einschließlich der Analyse der Marktsituation, der Auswahl der Zielgruppe und der emotionalen Ansprache. Es wird hervorgehoben, dass Marktforschung und anschließendes Testen wesentliche Schritte für eine erfolgreiche Strategie sind. Der Sprecher erklärt, dass die Zielgruppe von Arbeitnehmern, die zu Unternehmern werden wollen, bereits viele ähnliche Angebote gesehen hat, was eine indirekte Verkaufsstrategie erfordert. Die Emotion der Schuld wird als Hauptemotion für die Werbekampagne gewählt, unterstützt von Angst und Gier.

  • 00:05:00 - 00:10:00

    Der Sprecher beschreibt die Positionierung des Produkts für verschiedene Bewusstseinsstufen der Zielgruppe: unbewusste, problem- und lösungsbewusste Kunden. Jedes Publikum soll mit unterschiedlichen Positionierungen und Emotionen angesprochen werden. Der Inhalt fokussiert sich auf die Nutzung von Schuld als Hauptemotion, um Kunden dazu zu bringen, Veränderungen in ihrer beruflichen Situation zu erwägen. Die Mechanik des Angebots wird als einfaches Geschäftsmodell mithilfe von KI beschrieben, das leicht zugänglich und anzuwenden ist.

  • 00:10:00 - 00:15:00

    Es werden spezifische Schmerzpunkte angesprochen, die die Zielgruppe erlebt, wie beispielsweise Unzufriedenheit im Job oder Ängste vor Automatisierung. Es werden Lösungen angeboten, die eine einfache Umstellung zu einem profitableren und erfüllenderen Online-Geschäft ermöglichen. Die Erzählstrategie zielt darauf ab, Selbstzweifel zu überwinden, indem ein einzigartiger und verständlicher Mechanismus präsentiert wird, der die Komplexität von Produkten reduziert. Die Zuhörer werden dazu ermutigt, ihr Potenzial zu erkennen und zu monetarisieren.

  • 00:15:00 - 00:20:29

    Das Video endet mit der Präsentation eines Beispiels für ein Verkaufsskript, das die erarbeiteten Strategien und Erkenntnisse integriert. Dabei wird der ehrliche, nicht-verkaufsorientierte Ansatz betont, um Vertrauen beim Publikum aufzubauen. Es wird ein klares Bild der Vorteile gezeichnet, die das beworbene Geschäftsmodell bietet, und eine Einladungsstrategie zur weiteren Auseinandersetzung mit dem Anbieter implementiert. Die Nutzung von Dringlichkeit und konkreten Anreizen soll die Zielgruppe zu einer Handlung motivieren.

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Mapa mental

Vídeo de perguntas e respostas

  • Was ist Marktsophistikation?

    Marktsophistikation bezieht sich auf das Kenntnisniveau und die Erfahrung des Zielmarkts hinsichtlich ähnlicher Angebote. Ein hohes Sophistikationslevel bedeutet, dass der Markt schon viele Angebote gesehen hat.

  • Warum ist es wichtig, Emotionsverkauf zu nutzen?

    Emotionsverkauf adressiert emotionale Trigger der Kunden, um eine tiefere Verbindung zu schaffen und Kaufentscheidungen zu beeinflussen.

  • Was ist ein einzigartiger Mechanismus im Verkauf?

    Ein einzigartiger Mechanismus erklärt, wie ein Produkt ein Problem auf eine Weise löst, die andere Produkte nicht bieten. Er hilft, Selbstzweifel der Käufer zu überwinden.

  • Wie kann man ein Angebot testen?

    Nach der Produktentwicklung sollten verschiedene Botschaften und Versionen des Angebots im Markt getestet werden, um die effektivste Verkaufsstrategie zu bestimmen.

  • Welche Rolle spielen die schmerzhaften Punkte im Marketing?

    Schmerzhafte Punkte sind spezifische Probleme oder Frustrationen, die ein Produkt für Kunden lösen kann. Sie richten die Botschaft an die dringendsten Bedürfnisse der Zielgruppe.

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  • 00:00:00
    in our last video I give you eight
  • 00:00:01
    things that you need to figure out for
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    your offer the first was Market
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    sophistication the awareness levels you
  • 00:00:08
    will Target the emotions you will use
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    how you will position your offers your
  • 00:00:13
    mechanism the pain points you call out
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    crafting your big ideas and crafting
  • 00:00:18
    your offer
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    attributes now I have gone ahead to do
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    some testing right which is the next
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    step after you know you've done your
  • 00:00:30
    research you want to test and then I
  • 00:00:32
    want to show you what it looks like to
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    have done the testing and have arrived
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    at all these answers okay so just to wet
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    your appetite for how good the testing
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    can be so let's get started okay so from
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    employee to business owner that's um
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    like kind of product what I'm talking
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    about which is just continuing off from
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    what we did in the market Paine and
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    offer attribute sections so the
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    sophistication level of this Market is a
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    you know solid five right and it's a
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    solid five because they've seen all
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    sorts of offers targeted at these people
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    you know get rich quick make money those
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    kind of stuffs have been um in the
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    market place they've seen all sorts of
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    offers for different kinds of product
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    including the one that will be sold that
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    we're assuming we're selling like in
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    this demo okay now what is what are the
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    awareness levels I want to Target I'm
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    going to Target the first three
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    awareness levels unaware problem aware
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    and solution
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    aware now because the sophistication
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    level of the market is very high I'm
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    going to try to use um a very indirect
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    approach to sell now what what are the
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    what is the main emotion sell
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    with so my ads are going to use guilt as
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    the main emotion so you've been saying
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    you're going to do
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    XYZ for the last 10 years or the last 5
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    years but look at you you're still stuck
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    where you where you were still working
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    the same job you've probably just had a
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    tiny salary increase you know what are
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    you doing about your situation and stuff
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    like that so that's like the main
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    emotion okay the supporting emotions
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    I'll be using we we um I have fear and
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    of course greed right greed you can have
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    um a product offering Financial Freedom
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    and not have greed okay then for the
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    product
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    positioning I
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    have um the honare audience the problem
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    audience and the solution away audience
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    will certainly have three different
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    positionings and likely we also have
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    different emotions okay so just for the
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    over aring campaign I have selected
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    guilt as the main emotion but when you
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    talk about the positioning right of the
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    product it will take you have three
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    different positionings three different
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    emotions for these different um
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    audiences the different awareness levels
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    I meant to say so for the hon
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    aware audience were going to position
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    the product as um a I will take most
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    jobs are you prepared enough you know
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    just to put doubt in the minds of the of
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    those who feel they are prep prepared
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    and you know just to reawaken those who
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    feel who may have forgotten about it
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    right we could also position it as move
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    from six figure income but bond out
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    every day to seven figure income without
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    stress okay so these people they are not
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    aware of this we assuming they are not
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    aware of this online business thing or
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    they haven't really you know taking it
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    as a problem that they want to solve so
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    that's how we are going to position it
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    for
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    them you know remember I told you the
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    hwe audience they recognize their
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    symptoms but they don't exactly have it
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    nailed down as a problem now for the
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    problem aware people I'm going to
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    position it as a clear road map for busy
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    employees to transition to online
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    business owners fast right so take note
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    we are not using this positioning
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    statements or whatever as like a
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    headline or whatever of course you could
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    use it if it's really good but the main
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    reason why writing it down is to have an
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    idea of exactly what we are doing right
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    so that will guide the way you come up
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    with the ads now for a solution aware
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    audience we position it as the easiest
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    online business to make 10K every month
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    so these people are already aware that
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    they need to make at least $10,000 and
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    with an online business so they can quit
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    their job right so we are positioned as
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    the easiest right this is the easiest
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    thing you can do if you want to make 10K
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    a month so that's the positioning
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    because these people are aware of the
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    solution well those who are aware of the
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    problem we just tell them well this is a
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    clear road map for you to transition
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    from you know being a busy employee to
  • 00:05:13
    you know so that's it then we talk about
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    the
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    mechanism now the mechanism remember is
  • 00:05:21
    how you're going to fulfill on your
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    promise so you know we say it's a simple
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    info business right that's aided by AI
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    okay and the way I'm going to you know
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    describe the mechanism I'll explain to
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    them that you know we have different
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    sophistication levels and the reason why
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    most people who create products cannot
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    sell is because they are playing at a
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    very high sophistication level okay and
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    they don't know how to reduce the level
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    so that they can eliminate blindness and
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    if you follow my instructions you'll be
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    able to you know create products that
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    where you've reduced the sophistication
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    level and you'll be able to sell more so
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    you can create products around your
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    hobbies your what you do for fun
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    your things you do for leisure you can
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    create you know um info products on
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    virtually
  • 00:06:15
    anything that you find yourself doing
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    often okay so that's the mechanism I'm
  • 00:06:20
    going to present to them and I'm going
  • 00:06:21
    to describe it in a way like they've
  • 00:06:23
    never had before remember if your Market
  • 00:06:24
    is sophisticated you need to use a very
  • 00:06:27
    strong mechanism and by the time I'm
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    done describing it they are going to
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    really believe that they can do it and
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    that's the essence because the toughest
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    job in sales is to overcome doubt and
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    the most difficult kind of doubt to
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    overcome is self-doubt so you have doubt
  • 00:06:44
    or a doubt that your product is real or
  • 00:06:46
    you're a real person you're legit and
  • 00:06:48
    what you're saying is true right that
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    you can easily overcome just by showing
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    some proof or by you
  • 00:06:56
    know proof basically or explain it in a
  • 00:06:59
    way that it makes sense but self-doubt
  • 00:07:01
    is where the person feels well I'm not
  • 00:07:03
    sure I'll be able to do this even though
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    I believe this thing is true right to
  • 00:07:08
    help that person overcome that
  • 00:07:10
    self-doubt you need a really strong and
  • 00:07:12
    unique mechanism that shows how simple
  • 00:07:16
    it is so what are the pain points I'm
  • 00:07:19
    going to deal with so I'm going to deal
  • 00:07:22
    with the stuck in a job that doesn't pay
  • 00:07:24
    kind of pinpoint you know I'm prepared
  • 00:07:26
    for massive are you prepared for massive
  • 00:07:29
    job job loss then you know those who are
  • 00:07:30
    not so prepared for AI taking jobs right
  • 00:07:34
    those who pain points like um confusion
  • 00:07:37
    the lack a clart to escape the rat race
  • 00:07:39
    there those who are afraid of quitting
  • 00:07:41
    and you know starting a business and
  • 00:07:43
    then failing you know so those are some
  • 00:07:45
    of the pain points you could come up
  • 00:07:46
    with a barage of different pain points
  • 00:07:49
    that you want to address right I just
  • 00:07:51
    type this one offhe head and all that so
  • 00:07:54
    those are the pain points I want to you
  • 00:07:56
    know Target with this campaign then we
  • 00:07:59
    have the Big Ideas we already did this
  • 00:08:01
    one
  • 00:08:02
    yesterday we already did this one you
  • 00:08:05
    know in the last lesson and we say AI
  • 00:08:08
    will help a few employees quit their
  • 00:08:10
    jobs and cause many employees to lose
  • 00:08:13
    their jobs which side are you then we
  • 00:08:15
    had another one that said business
  • 00:08:17
    advice from Tik Tok is garbage it will
  • 00:08:19
    overwhelm you without results degrees
  • 00:08:22
    and a good job will give you Financial
  • 00:08:24
    Freedom so those are a couple of the big
  • 00:08:26
    ideas that we have to you know play
  • 00:08:29
    round right so we have the alha
  • 00:08:33
    attributes worksheet I already did that
  • 00:08:35
    in the last lesson as well but all these
  • 00:08:38
    information are filed based on um the ad
  • 00:08:42
    testing and I will show you that in the
  • 00:08:45
    next video but before we do that I want
  • 00:08:47
    to show you how powerful doing all this
  • 00:08:50
    can be now because these the testings
  • 00:08:53
    and everything will influence your
  • 00:08:55
    entire campaign
  • 00:08:57
    including your sales Pages your vsls
  • 00:09:00
    your product description Pages if you're
  • 00:09:03
    an eom it will affect everything okay
  • 00:09:07
    and I want to show you a sample vssl I
  • 00:09:10
    just wrote off the top of my head for
  • 00:09:13
    the hon aware
  • 00:09:15
    audience without um I've not edited it
  • 00:09:18
    so of course there will be lots of
  • 00:09:19
    Errors okay um it has not been preferred
  • 00:09:22
    at all so bear with me okay you can
  • 00:09:25
    forgive me for that so this has a
  • 00:09:29
    headline that says how to start an
  • 00:09:30
    online business that pays more than your
  • 00:09:32
    job so you can quit your job okay so
  • 00:09:34
    this for the problem aware um kind of
  • 00:09:37
    audience they whereare they want to quit
  • 00:09:38
    their job and you
  • 00:09:40
    know they are looking for a way to do it
  • 00:09:43
    so now I know immediately because of the
  • 00:09:46
    sophistication level of the market that
  • 00:09:47
    I have to deal with the elephant in the
  • 00:09:49
    room so to deal with the elephant I
  • 00:09:51
    would just say just to be clear right
  • 00:09:53
    out of the gate I'm not going to try to
  • 00:09:54
    sell you anything in this video so you
  • 00:09:57
    can be at peace knowing that you're
  • 00:09:58
    getting nce educational content from
  • 00:10:01
    which you learn a lot and not a self
  • 00:10:03
    speech in Disguise are we good online
  • 00:10:06
    business advice on Tik Tok is garbage to
  • 00:10:08
    succeed you need real advice from real
  • 00:10:10
    people who have walked a similar path
  • 00:10:12
    not some programmed robotic voice saying
  • 00:10:14
    things they've never done if you keep
  • 00:10:17
    listening to everyone you will add to
  • 00:10:18
    your confusion you need a single source
  • 00:10:21
    of Truth you need a clath to move from
  • 00:10:23
    employee to online business owner you
  • 00:10:26
    need actionable advice you can Implement
  • 00:10:28
    today right right now otherwise you
  • 00:10:31
    might be stuck doing the same job and in
  • 00:10:33
    a similar pain pay in a more expensive
  • 00:10:36
    world then here I future Pace I tell
  • 00:10:39
    them what it looks like if they listen
  • 00:10:41
    to me till the end so I say but if you
  • 00:10:43
    stay to the very end of this video
  • 00:10:45
    you'll have a clear road map for
  • 00:10:47
    starting an online business that makes
  • 00:10:49
    enough money for you to quit your job so
  • 00:10:52
    you can live your best life instead of
  • 00:10:53
    worrying about money or filling stock in
  • 00:10:56
    a job that's sucking the life out of you
  • 00:10:58
    but first let let me remind you why you
  • 00:11:00
    want to quit your job if you're anything
  • 00:11:02
    like me here are some of the reasons why
  • 00:11:04
    you want to start an online business
  • 00:11:06
    number one you want to invest the energy
  • 00:11:08
    from your best years into building
  • 00:11:10
    something great for yourself and future
  • 00:11:12
    Generations instead of working for
  • 00:11:14
    another man and his family you want to
  • 00:11:16
    stop worrying about money even over
  • 00:11:18
    Little Pleasures like Starbucks you want
  • 00:11:21
    the freedom to control how when and
  • 00:11:23
    where you walk you want to make six
  • 00:11:25
    seven and eight figures year after year
  • 00:11:27
    without the stress of a paid J
  • 00:11:29
    without giving half of it to Uncle Sam I
  • 00:11:31
    live in Canada where taxes are high so I
  • 00:11:35
    understand if at least one of these
  • 00:11:37
    reasons is not why you want it you
  • 00:11:39
    should stop watching this video
  • 00:11:40
    immediately because nothing I say next
  • 00:11:43
    will be of any benefit to you now this
  • 00:11:46
    statement there is um is a contradiction
  • 00:11:50
    right it's kind of resist people right
  • 00:11:55
    who don't want these things but take
  • 00:11:57
    note they want these things the people
  • 00:11:59
    I'm selling to want these things okay
  • 00:12:01
    and it makes it pulls those kind of
  • 00:12:05
    people more into the video gets them to
  • 00:12:08
    really sit up and be serious to listen
  • 00:12:10
    to the entire thing okay which is what
  • 00:12:12
    you want and then I say since we've
  • 00:12:14
    talked a lot about what you want now
  • 00:12:16
    let's talk about what you need to do to
  • 00:12:18
    achieve your wants it's something I call
  • 00:12:20
    the concept of value so now I've
  • 00:12:22
    switched into education where I want to
  • 00:12:25
    deliver my mechanism so I'm leading in
  • 00:12:27
    from you know building up that desire to
  • 00:12:31
    where I begin to um demonstrate my
  • 00:12:35
    ability to help them by actually helping
  • 00:12:37
    them right and giving them a very nice
  • 00:12:39
    educational
  • 00:12:41
    content okay so let's continue it's
  • 00:12:43
    something I call the concept of value to
  • 00:12:45
    make money you must provide value money
  • 00:12:47
    doesn't answer to race education degrees
  • 00:12:50
    and whatnot money answers to one thing
  • 00:12:52
    and one thing only and that is value and
  • 00:12:55
    there are only two types of value you
  • 00:12:57
    can sell to make money it's either going
  • 00:12:59
    to be a product or a service for
  • 00:13:01
    instance when you work a job that's a
  • 00:13:03
    service to your bus when you start a
  • 00:13:05
    website design agency a roofing company
  • 00:13:07
    etc those are service-based Enterprises
  • 00:13:10
    don't worry I'm not going to suggest you
  • 00:13:12
    do any of those my focus is on how you
  • 00:13:14
    can start something that doesn't consume
  • 00:13:16
    your time I'm assuming you don't have
  • 00:13:18
    much of those right now so that would
  • 00:13:20
    serve as our notar for choosing a
  • 00:13:22
    suitable online business very close to
  • 00:13:25
    this nuta would be would also be the
  • 00:13:28
    capital needed another Factor we want to
  • 00:13:30
    keep as low as possible at the start
  • 00:13:33
    back to our discussion about products
  • 00:13:35
    and services as forms of value for
  • 00:13:37
    employees it's usually simp simpler and
  • 00:13:39
    easier to sell a digital product because
  • 00:13:41
    they scalable once created you don't
  • 00:13:43
    need to invest more units of time or
  • 00:13:45
    effort to replicate and distribute this
  • 00:13:47
    value remember you don't have a lot of
  • 00:13:50
    free time to deliver a service and you
  • 00:13:52
    also don't want to keep expending money
  • 00:13:54
    to purchase more units of physical
  • 00:13:56
    product once you get a digital product
  • 00:13:58
    that sales you can sell thousands of
  • 00:14:00
    copies without spending more time or
  • 00:14:02
    energy the only thing you need is a
  • 00:14:04
    product that sells and we would get to
  • 00:14:06
    that
  • 00:14:07
    soon some people don't want to be
  • 00:14:09
    associated with selling a course or an
  • 00:14:11
    ebook either
  • 00:14:14
    because because there's competition or
  • 00:14:18
    they don't want to appear salesy people
  • 00:14:20
    with such with such mindset are limited
  • 00:14:22
    because there are several types of
  • 00:14:23
    digital products including Arts software
  • 00:14:25
    codes music Consulting Etc there's
  • 00:14:28
    nothing wrong with selling information
  • 00:14:29
    products like courses or ebooks if they
  • 00:14:31
    truly help people now let's talk about
  • 00:14:34
    competition look competition is good in
  • 00:14:36
    fact it's great because we have
  • 00:14:38
    businesses we can study that will give
  • 00:14:40
    us a good head start it also helps us
  • 00:14:43
    validate the presence of paying clients
  • 00:14:45
    in that Niche around November 2019 I saw
  • 00:14:48
    a guy selling a simple video on how to
  • 00:14:50
    get unlimited Facebook accounts
  • 00:14:52
    advertising accounts this was in at a
  • 00:14:54
    time when Facebook was Banning
  • 00:14:56
    advertisers Left Right Center I don't
  • 00:14:58
    know how much he made but it inspired me
  • 00:15:00
    to create a simple video on how on how
  • 00:15:02
    advertisers could use a secret targeting
  • 00:15:04
    system to make more sales with your ads
  • 00:15:06
    and the simple video course quickly
  • 00:15:08
    became a six figure income stream for
  • 00:15:10
    the years it was in the market I had the
  • 00:15:12
    skills to make such a course many years
  • 00:15:15
    earlier but competition helped me
  • 00:15:17
    Discover it and that's what I hope to
  • 00:15:19
    help you uncover today your skills
  • 00:15:21
    hobbies and experience that can be
  • 00:15:23
    productized and monetized so you can
  • 00:15:24
    start making more money than your job
  • 00:15:26
    pays you without having to quit your job
  • 00:15:29
    I know you don't have much time so
  • 00:15:30
    everything I talk about today will be
  • 00:15:32
    based on the 2our per week time frame
  • 00:15:34
    let me present to you the road map for
  • 00:15:36
    transitioning from an employee to a
  • 00:15:39
    business
  • 00:15:41
    owner I don't know why add a ground zero
  • 00:15:44
    here maybe was a code when I was writing
  • 00:15:47
    but I can't remember forget about that
  • 00:15:49
    okay so don't quit your job now don't
  • 00:15:51
    expect a getrich quick scheme be ready
  • 00:15:54
    to sacrifice 2 hours of your time every
  • 00:15:56
    week for the next 90 days
  • 00:15:59
    if you're ready let's go so here I'm
  • 00:16:02
    going to introduce the nstep road map
  • 00:16:05
    okay I'm going to put up a picture okay
  • 00:16:07
    and I'm going to talk about the
  • 00:16:08
    mechanism and I'm going to start talking
  • 00:16:10
    about you know how the product you want
  • 00:16:12
    to create you know should you the
  • 00:16:16
    problems with creating a product just
  • 00:16:17
    like what everyone else is doing and why
  • 00:16:19
    that is not working anymore because you
  • 00:16:21
    know there's a lot of sophistication in
  • 00:16:22
    the market there have free contents on
  • 00:16:24
    YouTube and how you can you know
  • 00:16:27
    completely decimate competition
  • 00:16:29
    by you know nishing down and it's even a
  • 00:16:33
    lot easier to make such products and I'm
  • 00:16:35
    going to describe all that you know in
  • 00:16:36
    detail just sest detail of course make
  • 00:16:39
    it look as simple as possible and then
  • 00:16:41
    I'm going to say well now that you have
  • 00:16:43
    a a CL hat you've seen it to starting
  • 00:16:45
    your own you know business in your free
  • 00:16:46
    time let me ask you this do you believe
  • 00:16:48
    by following these steps you can start a
  • 00:16:49
    business and makes a lot of money and
  • 00:16:50
    eventually helps you quit your job of
  • 00:16:52
    course you said yes you always want to
  • 00:16:55
    make the answer to this question yes
  • 00:16:58
    right so of course you said yes and
  • 00:17:00
    don't assume they will say
  • 00:17:03
    yes make them want to say yes by adding
  • 00:17:06
    of course because when you say of course
  • 00:17:08
    it says well that's the only logical
  • 00:17:11
    answer that's the only reasonable answer
  • 00:17:13
    and then you say so I want to invite you
  • 00:17:14
    to book a 30 minutes planning session
  • 00:17:16
    with me or someone on my from my team on
  • 00:17:18
    the call you will get more clarity about
  • 00:17:21
    how to follow these nine steps so you're
  • 00:17:23
    offering something more so you're not
  • 00:17:25
    just saying we do this call no and
  • 00:17:28
    everyone is different so would help
  • 00:17:29
    customize the plan to Future specific
  • 00:17:31
    situation so you can make the most out
  • 00:17:32
    of it in the shortest time possible time
  • 00:17:35
    frame it's important I say this now this
  • 00:17:37
    is a real session and not the typical
  • 00:17:39
    hard selling sales calls we are we are
  • 00:17:41
    all used to I won't Hard Sell you on
  • 00:17:44
    anything if you don't like the call if
  • 00:17:47
    you feel like the call has not been
  • 00:17:49
    worth your time I will compensate you up
  • 00:17:51
    to the tune of $11,000 for wasting your
  • 00:17:53
    time that's how I keep myself in check
  • 00:17:55
    to make sure we are fulfilling our
  • 00:17:57
    promise to give you value only only
  • 00:17:59
    after you've gotten valuable help if you
  • 00:18:01
    decide that you want more help we would
  • 00:18:03
    share what our offering looks like and
  • 00:18:05
    what it looks like to work with us click
  • 00:18:07
    the button below this video and check
  • 00:18:08
    for availability if you can't find one
  • 00:18:10
    it means we booked out so make sure you
  • 00:18:13
    book a spot right now see you so that's
  • 00:18:15
    just to add some urgency to it and all
  • 00:18:18
    that and here is also to emphasize that
  • 00:18:21
    well this not the typical kind of sales
  • 00:18:23
    score you go through you're going to
  • 00:18:24
    actually get some value and you know
  • 00:18:26
    we're backing that our claim up with a t
  • 00:18:29
    right and just to make it more enticing
  • 00:18:33
    for people to take the session so of
  • 00:18:35
    course if you're selling maybe this is
  • 00:18:36
    like I'm assuming the product is going
  • 00:18:38
    to sell for three5 $6,000 so you cannot
  • 00:18:41
    sell that using a sales copy you can
  • 00:18:43
    only do that on more or less like um a
  • 00:18:47
    call right you have to interact with the
  • 00:18:49
    person so you know you can see how I've
  • 00:18:53
    been able to flow from having Market
  • 00:18:55
    pain to coming up um you know with the
  • 00:18:59
    offer attributes and then doing testing
  • 00:19:02
    and then pulling all that information
  • 00:19:04
    you know into coming up with a vsl right
  • 00:19:10
    this vssl will never be as powerful as
  • 00:19:14
    this without all that work okay and then
  • 00:19:17
    how am I going to create the ads all
  • 00:19:20
    right you'll see that in the coming
  • 00:19:22
    videos right as you progress in the
  • 00:19:24
    lesson but you can see we've already had
  • 00:19:26
    our vsl or our sales page and and all
  • 00:19:29
    that when you go through this lesson
  • 00:19:31
    through the through the lessons you're
  • 00:19:33
    going to use all the information you get
  • 00:19:35
    to improve your copy Pages your your
  • 00:19:37
    sorry your copywriting your product
  • 00:19:40
    pages your sales Pages landing pages
  • 00:19:42
    everything would all revolve around all
  • 00:19:44
    the research that you have been doing if
  • 00:19:47
    you already had maybe like a pretty
  • 00:19:49
    converting page product page sales page
  • 00:19:52
    whatever and it's just the ads that the
  • 00:19:55
    problem then the next videos will also
  • 00:19:58
    help you come up with ads that will work
  • 00:20:00
    so you don't have to worry about that
  • 00:20:01
    but make sure that those pages are
  • 00:20:03
    actually indeed converting like maybe
  • 00:20:05
    they've converted in the past sometimes
  • 00:20:08
    something converted in the past and it
  • 00:20:09
    has stopped working now because there's
  • 00:20:12
    more sophistication in that market and
  • 00:20:14
    you know that kind of offer will just
  • 00:20:15
    not work anymore so if you're in that
  • 00:20:17
    kind of situation as well you also want
  • 00:20:19
    to make sure that you are tweaking
  • 00:20:21
    adjusting based on the resarch and based
  • 00:20:23
    on what you find from testing all right
  • 00:20:25
    that's the end of this video and we'll
  • 00:20:27
    talk more in the next one
Etiquetas
  • Marktanalyse
  • Kundengewinnung
  • Emotionaler Verkauf
  • Produktpositionierung
  • Verkaufsoptimierung
  • Teststrategien
  • Schmerzpunkte
  • Angebotsentwicklung
  • Unterschiedungsmerkmale
  • Kundenerfahrung