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so listen the rumors are true there is a
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proven and profitable way to turn your
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social media accounts into a sales
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generating machine for your business
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transforming your existing social media
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strategy from a time- wasting activity
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into one of the fastest and most
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effective ways to start generating more
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leads more clients and more sales and in
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this video I'm going to show you seven
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of the most effective social media
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marketing strategies that are working
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right now so you can just follow these
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steps and avoid all of the mistakes that
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lead most people to failure so with that
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said let's dive straight into to one of
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the most important strategies of all
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something I call the marketing master
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plan also a big thank you to HubSpot for
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sponsoring this video but more on that
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later the marketing master plan is my
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secret weapon when it comes to creating
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effective high-converting and ultr
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profitable social media marketing
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strategies whether I'm creating a
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marketing campaign for meta Google
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Amazon or a smaller agency client like a
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plumber roofer or dentist first off you
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need to make sure that you're doing the
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right things in the right place for the
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right people at the right time and this
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is why the first step in the marketing
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master plan is the model the model is
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all about the what as in what am I going
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to offer my market or in other words
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what is it that you're selling the key
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here is to Define and clarify exactly
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what you do and make sure to choose an
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offer that's going to help you maximize
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your enjoyment and profitability all at
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the same time by keeping your focus
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squarely on your most important most
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relevant and highest value offer you
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avoid confusing and overwhelming people
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the fact is that confus confused
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customers and Confused clients don't buy
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so keep the focus on a single offer one
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at a time and keep it clean clear and as
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simple as possible okay next up Market
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the market is all about the who as in
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who is my ideal customer Avatar or ideal
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client Avatar my perfect target market
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the kinds of people that are the best
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fit for what I have to sell the fact is
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you can't sell to everyone and the more
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clear and specific you are the more
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desirable your offer and your messaging
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are going to be more on this later
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though then once you've got that done
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it's time to move on to the next step
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the message the message is all about the
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why as in why are they going to care
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what problem is my offer helping them
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solve and why would they want to work
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with me instead of my competitors now if
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you've never thought of this before
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these are some tough questions to answer
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but fortunately for you you've already
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done the hard work of identifying your
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model and your market so now all you
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really need to do is kind of bridge the
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gap between the two first identify what
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I call your ideal clients Miracles and
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miseries their miracles are all of their
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wants and needs and dreams and goals and
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desires their miseries on the other hand
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are all of their pains and problems and
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fears and frustrations your offer job
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the model in this case is to help them
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move away from their miseries and
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towards their miracles and your message
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is how you're going to help communicate
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how you do that okay next up media media
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is all about the where and when as in
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where is your market present and active
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online and offline what media types and
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platforms do they prefer and how are you
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going to reach them for example through
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text or audio or video not to mention
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when and how often you're going to post
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or create content there which is all
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about your content frequency and
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schedule now most people mistakenly
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start here first hearing about how Tik
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Tok is the place to be or how Instagram
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reals are getting an extra push from the
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algorithm or how YouTube is perhaps the
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single greatest marketing opportunity of
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our entire generation and as true as
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these things are objectively they may
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not be true or at least they may not be
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the best fit for you your business and
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your audience after all as great as
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YouTube is if the thought of creating
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long form videos just doesn't work with
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you right now then you're going to want
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to pass or if your business happens to
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serve an older demographic then Tik Tok
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probably isn't the best place for you if
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you serve mostly men then you can
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probably safely ignore Pinterest at
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least for now and if you serve an
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international audience there's even more
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considerations with different social
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media sites being blocked or banned or
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Limited in different countries the point
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is you've got to find out where your
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ideal target market is active and
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present and then go there ignoring
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everything else now being in the right
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place at the right time is a good start
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but it's not enough to create profitable
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campaigns for that you also need a
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machine so let me walk you through that
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next the machine is all about the how as
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in how will I guide my target market
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through the process to becoming a paying
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customer or client in marketing we call
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this a marketing funnel or a sales
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funnel or a customer Journey but the
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machine is a really important topic so
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I'm going to walk you through it in more
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detail later in this video the next
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thing then that we need to talk about
00:04:29
before that is the social media
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algorithms but first I want to tell you
00:04:33
about this report right here you see
00:04:35
HubSpot recently came out with their
00:04:37
value packed and completely free social
00:04:38
media trends report to help you create a
00:04:41
winning social media strategy by giving
00:04:43
you an exclusive look into how people
00:04:45
engage across social both personally and
00:04:47
professionally for example if you're
00:04:49
curious about how AI is disrupting
00:04:51
marketing then you'll be interested to
00:04:53
hear that 71% of social media marketers
00:04:55
are now using AI tools and how that 87%
00:04:59
of Market believe that using AI tools is
00:05:01
crucial to a successful social media
00:05:03
strategy this year another popular topic
00:05:05
and Trend taking over right now is
00:05:07
community building and 86% of social
00:05:10
media marketers say building an active
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online community is crucial to a
00:05:13
successful social media strategy now
00:05:15
that customers and consumers are
00:05:17
expecting more engagement and support on
00:05:19
social media than ever before there's
00:05:20
also insights on the increased use of
00:05:22
social for research the impact of social
00:05:25
media shopping and an expert panel with
00:05:27
insights from other social media thought
00:05:29
leaders and the best part is it's
00:05:30
completely free so make sure to click
00:05:32
the link down in the descriptions below
00:05:34
this video to download your free copy of
00:05:36
hubspot's social media trends report
00:05:38
today now let's dive into the algorithms
00:05:40
and how to use them to your
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advantage as fancy and complicated as
00:05:46
the social media algorithms might sound
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well they're actually pretty
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straightforward so if your social media
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accounts and following aren't growing as
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fast as you were hoping or your content
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isn't getting the reach you expected
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it's usually just because the algorithm
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is having having a hard time doing its
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job of matching your content up with the
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Right audience but don't worry because
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once you know what the algorithm is
00:06:06
looking for you can simply follow the
00:06:08
rest of the tips that I'm giving you
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here in this video in order to make the
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algorithms work to your advantage you
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see the algorithm only has two jobs
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number one to find content for people
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that they might enjoy and then number
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two to show them as much of this
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enjoyable content as possible so that
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they stay on the platform forever so the
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secret then is to help the algorithm by
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being crystal clear about who your
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account is for and then optimizing your
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content for your fans your followers and
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your audience because if they like it
00:06:37
and so will the algorithm but we'll talk
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more about attracting your ideal
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audience shortly another Cliffhanger
00:06:42
there for you for now what's important
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to know is that when it comes to content
00:06:46
types there is still one kind of social
00:06:48
media content that Reigns Supreme and
00:06:50
that will get you more reach more views
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more clicks than pretty much any other
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kind of content video so let's talk
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about that now
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it's no longer a secret that your
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clients your customers and your audience
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want more video content the social media
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platforms all want more video and most
00:07:07
of the content online is now video based
00:07:09
yes Tex still works blogs are still a
00:07:12
thing and yes podcasting still works
00:07:14
maybe even better now than ever before
00:07:16
as it's become more mainstream and
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popular but none of those come close to
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video in regards to both popularity and
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Effectiveness After All video allows you
00:07:24
to see and to hear someone and with the
00:07:26
right kind of captions you can keep
00:07:27
people engaged by allowing them to read
00:07:29
parts of what you're saying as well and
00:07:31
as for building trust and becoming an
00:07:32
authority in your industry video is
00:07:34
still the next best thing to being in
00:07:36
person face to face and it builds trust
00:07:38
like nothing else out there allowing you
00:07:40
to communicate a ton of value very
00:07:42
quickly now when it comes to video
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there's a ton of different things that
00:07:45
you can do depending on your experience
00:07:47
and your comfort level and your budget
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of both time and money the easiest way
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to get started is to just grab your
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phone and shoot a quick 15 or 30 second
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or so story and post it on Instagram
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it's fast it's simple it's low barrier
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to entry and it's a great way to show
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your more personal side with without
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needing to edit or put in any kind of
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post- production in fact inside our
00:08:07
agency accelerator program where we help
00:08:09
people start and scale successful
00:08:10
marketing agencies one of the first kind
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of content that we have our students
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create is short 30 second stories which
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provide one of the biggest bangs for
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your marketing buck in regards to the
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effort versus reward and ability to
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generate New Leads new clients and new
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sales to take it to the next level
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creating a slightly more polished
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Facebook or Instagram re a Tik Tok or a
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YouTube short is going to be worth your
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time of course this then leads us to the
00:08:34
next piece of the puzzle what kind of
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video is best short form long
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form one of the biggest questions that
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people are asking right now is all about
00:08:43
the pros and cons of long form content
00:08:45
versus short form content to keep things
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simple we're going to call short form
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content any kind of vertical content
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that's 1 to 3 minutes or less something
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like a short a story or a real and we'll
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call long form content any kind of
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horizontal content that's 5 to 10
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minutes or longer think of a regular
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length YouTube video a podcast maybe
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even a long form blog post now I'm just
00:09:05
going to come right out and say it for
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most people most of the time long form
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content is a better and more profitable
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bet to make first off let's talk about
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the depth you can achieve with long form
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content because when you're creating
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longer pieces longer videos or longer
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form articles of a thousand words or
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more well you've got space to really dig
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into a topic which means you can provide
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more insights and data and Analysis that
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kind of stuff that short form just can't
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match not only does this help in form
00:09:29
your audience but it also positions you
00:09:31
as an authority in your field and when
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people find your content informative and
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valuable guess what they start trusting
00:09:37
you more and coming back for more longer
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form content also tends to rank higher
00:09:41
in the search engines as they usually
00:09:42
include more keywords and backlinks and
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social shares plus longer content keeps
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readers or viewers on your page or video
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longer reducing balance rates and
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increasing dwell time all these fancy
00:09:53
nerdy marketer words that basically just
00:09:55
send positive signals to the search
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engines boosting your site or your
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videos visibility and helping drive more
00:10:01
traffic plus long form content tends to
00:10:03
get more shares on social media when
00:10:05
viewers or readers find your content
00:10:07
valuable and engaging they're more
00:10:08
likely to share it with their networks
00:10:10
this not only increases your reach but
00:10:12
also enhances your Brand's visibility
00:10:13
and credibility and more shares mean
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more eyes on your content that's a
00:10:17
win-win let's not forget about user
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experience providing a thorough well
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researched piece of content means you're
00:10:23
answering your audien's questions and
00:10:25
addressing their pain points at a much
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deeper level when users find all of the
00:10:28
info that they need in one place they're
00:10:30
more satisfied more likely to return and
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from a business perspective long form
00:10:35
content can be an absolute power host
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for lead generation whether you're
00:10:38
making detailed guides or white papers
00:10:40
long form videos or webinars well they
00:10:42
often require your audience to provide
00:10:44
their contact information in order to
00:10:45
access the content this helps to build
00:10:47
your email list and identifies potential
00:10:49
leads who are genuinely interested in
00:10:51
your offers plus long form content can
00:10:54
nurture these leads by providing them
00:10:55
with valuable information that moves
00:10:57
them through the sales funnel further
00:10:58
Boos in conversion rates even higher
00:11:01
finally as if this wasn't enough already
00:11:03
one of my favorite benefits of long form
00:11:05
content is its longevity essentially by
00:11:07
focusing on creating Evergreen content
00:11:09
stuff that remains relevant over time
00:11:11
can keep attracting traffic and
00:11:13
generating leads long after it's
00:11:14
published plus you can also repurpose
00:11:17
long form content into various other
00:11:18
formats like blog posts and social media
00:11:21
updates and videos and podcasts and
00:11:23
infographics all of this helps to
00:11:25
maximize your content marketing efforts
00:11:27
and helps you reach a bigger audience at
00:11:29
a deeper level long story short bit of a
00:11:32
pun there for you while short form
00:11:34
content is quick and easy to consume the
00:11:36
benefits of long form content far
00:11:37
outweigh the extra time and energy
00:11:39
required for this strategy to pay off
00:11:41
big time that said the next question we
00:11:43
need to answer then is when it comes to
00:11:44
making this content what's more
00:11:46
important quality or
00:11:49
quantity if you've ever read a blog post
00:11:52
or listened to a podcast or seen a video
00:11:54
on content marketing then I know you've
00:11:56
come across the age-old advice to
00:11:58
publish highquality content content on a
00:11:59
consistent basis everyone says this even
00:12:02
me and they're not wrong quality content
00:12:05
on a consistent basis is one of the
00:12:07
biggest keys to success in marketing but
00:12:09
it's the end point not the start quality
00:12:11
content isn't something that just
00:12:13
happens right out of the gate takes
00:12:14
practice engaging with your audience and
00:12:16
slowly building up your content creation
00:12:18
skills and so the advice to focus on
00:12:20
creating the highest quality content you
00:12:22
possibly can often causes people to give
00:12:24
up before they even really get going to
00:12:26
agonize over their content and to judge
00:12:29
it way too harshly and in the end well
00:12:31
this basically just leads to them never
00:12:33
doing anything for fear of how they or
00:12:35
their content might be perceived but the
00:12:37
reality is that in this hyper
00:12:38
competitive market more is better
00:12:40
different is better and better may not
00:12:42
actually be better because quality is
00:12:44
subjective so what looks terrible to you
00:12:46
might look amazing to someone else and
00:12:48
probably does so if you're currently
00:12:50
putting out one video a month try to
00:12:52
make it weekly if you're sending out a
00:12:53
weekly marketing email try three times a
00:12:55
week try to make it daily and if you're
00:12:57
putting out daily Instagram cont content
00:12:59
well could you try it twice a day I bet
00:13:01
you could you see it's competitive out
00:13:03
there my friend so the key is to do your
00:13:05
best and do it as often as you can
00:13:07
without going crazy in the process
00:13:09
that's the game that's the fun
00:13:10
ultimately the best kind of content to
00:13:12
post is the kind that's going to give
00:13:13
your audience the most value which is
00:13:15
what this next point is all
00:13:18
about as we already covered when we
00:13:20
talked about the marketing master plan
00:13:22
one of the very first steps in any
00:13:24
marketing campaign is first identifying
00:13:25
and clarifying exactly who it is and
00:13:28
what kind of client lead or Prospect you
00:13:30
want to generate because the truth is
00:13:32
that anyone can generate leads thousands
00:13:34
even millions of them for example if I
00:13:36
wanted to generate a thousand New Leads
00:13:38
right now well I could run a sweep
00:13:39
Stakes or a draw just give away a free
00:13:42
iPad if I wanted to generate a million
00:13:44
New Leads I could give away a car but
00:13:46
all that's going to do is get me a ton
00:13:48
of leads that are probably never going
00:13:49
to buy anything and are really just here
00:13:51
for the free iPad or free car so the
00:13:54
best way to do this is to take a look at
00:13:55
your current Client List and then do a
00:13:57
simple 8020 analysis on on them in other
00:13:59
words taking all 100% of your clients
00:14:02
current and former and then identifying
00:14:04
who the top 20% of them are typically
00:14:06
you'll want to rank them in regards to
00:14:08
revenue but you could also factor in
00:14:10
other things like how enjoyable these
00:14:11
clients are to work with how many
00:14:13
referrals they send you how easy is it
00:14:16
for you to make them happy and deliver
00:14:18
your products or Services if on the
00:14:19
other hand you're launching a brand new
00:14:21
offer or starting a brand new business
00:14:22
and you don't have any previous
00:14:24
customers to look through you're going
00:14:25
to need to get a little more creative
00:14:27
and start having conversations with
00:14:29
potential clients and potential buyers
00:14:31
who you think would be a good fit in
00:14:33
order to get the following information
00:14:35
information that falls into three
00:14:36
different categories the first category
00:14:38
you want to Define is their demographic
00:14:40
details these are things like their age
00:14:42
and gender income and occupation next is
00:14:45
their Geographic details like what city
00:14:47
state Province or country they live in
00:14:49
and then lastly is their psychographic
00:14:51
details like what are their interests
00:14:53
their Lifestyles their Hobbies any
00:14:55
groups or organizations or affiliations
00:14:57
they're a part of what are their
00:14:59
behaviors you things like that in
00:15:01
marketing when you put these all
00:15:02
together you get what's often referred
00:15:03
to as an IC or ideal customer Avatar and
00:15:07
knowing this and truly trying to
00:15:09
understand your customers and your
00:15:10
clients better than they even know
00:15:11
themselves is what separates the amateur
00:15:13
marketers from the pros that and having
00:15:15
a really solid funnel so let's talk
00:15:17
about that
00:15:20
now when it comes to marketing funnels
00:15:22
there are a ton of different shapes and
00:15:24
sizes out there but the one I want to
00:15:25
share with you today is the one I use
00:15:27
pretty much 90% of the time and I call
00:15:29
it the case funnel the case funnel is a
00:15:31
marketing funnel designed to take your
00:15:33
prospect from having no idea who you are
00:15:35
all the way through to becoming a
00:15:37
lifelong loyal paying client and it's
00:15:39
perfect if you sell your services
00:15:40
through a sales call the case stands for
00:15:43
coaches and Consultants agencies service
00:15:45
professionals and experts the funnel
00:15:47
helps to pre-qualify clients overcome
00:15:49
objections in advance and really just
00:15:51
makes the entire client acquisition and
00:15:52
sales process faster easier and more
00:15:55
efficient and it looks like this so let
00:15:57
me walk you through it now starting with
00:15:59
traffic every marketing funnel starts
00:16:01
with some kind of traffic this could be
00:16:02
a social media post a blog a podcast a
00:16:05
video an ad doesn't matter the key here
00:16:07
though is to drive the traffic to the
00:16:09
next step of the funnel which is the
00:16:10
optim page if you're dealing with cold
00:16:12
traffic meaning the people that you're
00:16:14
marketing to have never heard of you
00:16:15
before then it's important to guide them
00:16:17
through the rest of the steps in the
00:16:19
order they're presented on the other
00:16:21
hand If you're receiving a warm lead
00:16:23
something like a referral well then you
00:16:25
can safely bypass these first few steps
00:16:27
and move them straight to the
00:16:28
application page page so I'll talk more
00:16:30
about that in just a second for now
00:16:32
assuming your lead came from cold
00:16:33
traffic well like I said the next step
00:16:35
is that opt-in page the opt-in page
00:16:37
exists for one reason and one reason
00:16:39
alone to get someone to opt in yeah it's
00:16:42
pretty profound I know so typically what
00:16:44
you want to do here is offer them
00:16:46
something of value like a free
00:16:47
downloadable training a checklist a
00:16:49
video or some kind of cheat sheet in
00:16:52
exchange for your prospect's name and
00:16:53
email address then once they enter their
00:16:55
details and hit submit they're
00:16:57
immediately taken to the next stage of
00:16:59
the funnel The Authority amplifier it's
00:17:01
here in the authority amplifier stage
00:17:03
that you want to provide value and
00:17:05
establish your credibility and expertise
00:17:07
what works best here is to provide a
00:17:08
short training video that helps your
00:17:10
prospect with a problem that they have
00:17:12
now you don't have to give everything
00:17:13
away but try to provide a quick win and
00:17:15
then follow it up with an invitation to
00:17:17
apply to your services by clicking a
00:17:19
link somewhere on the page once they
00:17:21
click the link to apply well they're
00:17:22
then directed to an application form
00:17:24
which is the next step of the funnel
00:17:26
having an application form for your
00:17:27
services is one of the the most valuable
00:17:29
things that you can do in that it not
00:17:31
only helps you get more information on
00:17:33
your potential clients and how you might
00:17:35
possibly be able to help them but it
00:17:37
also sets the frame and shows that you
00:17:39
are an expert and you're not necessarily
00:17:41
willing to work with just anyone who
00:17:42
pays you this is important for both cold
00:17:44
traffic and warm traffic yes even your
00:17:46
best referrals who come from your best
00:17:48
clients should still be requested to
00:17:50
fill out an application prior to a call
00:17:52
as it again helps to collect valuable
00:17:54
information and also sets the tone that
00:17:56
you're not willing to work with just
00:17:57
anybody who comes your way now you can
00:17:59
review each application manually or you
00:18:01
can leverage automation as most online
00:18:03
form software allows you to redirect
00:18:05
them to the next page automatically if
00:18:07
the application looks good or redirect
00:18:09
them somewhere else if it looks not so
00:18:11
good and the next page is the calendar
00:18:13
booking page here in the calendar
00:18:14
booking stage you can allow your
00:18:16
prospect to choose from one of your
00:18:17
available times in order to have a quick
00:18:19
call with you to go over their
00:18:21
application to discuss their goals and
00:18:23
decide together on whether or not you're
00:18:25
a good fit to work together so that's
00:18:27
the case funnel and if you're looking
00:18:28
for for even more strategies well I've
00:18:30
got a video linked up right here with 10
00:18:32
more proven and profitable marketing
00:18:33
strategies that are guaranteed to grow
00:18:35
any business so make sure to tap or
00:18:37
click that now and I'll see you in there
00:18:38
in just a second
