00:00:00
silence your critics lie to your fans
00:00:02
double down on poor decisions ignore
00:00:04
feedback what's that oh oh this this is
00:00:06
a this is a big bag of feedback we don't
00:00:09
need that and then virtue signal from
00:00:12
your SE Suite office that is the Ubisoft
00:00:15
plan for success that's to get them
00:00:17
right back on track I am floreda I can't
00:00:21
believe it you know everything that
00:00:23
they've done every action they've taken
00:00:25
everything that they have said has only
00:00:27
dug their grave even deeper at this
00:00:30
point they're just diving in and
00:00:31
honestly I can't even really blame them
00:00:33
you know I had hoped that after all of
00:00:35
the bad press surrounding Ubisoft with
00:00:37
the failed launch of Star Wars Outlaws
00:00:40
them pushing back Assassin's Creed
00:00:42
Shadows that they would try to figure
00:00:44
out ways to be able to Trend in the
00:00:46
right direction and then I thought to
00:00:49
myself why would they do that I mean
00:00:53
come on now we have industry analysts
00:00:55
that are predicting that Ubisoft is
00:00:56
going to go private and then sell off
00:00:58
their biggest IPS and to be honest with
00:01:00
you they're probably not very far off a
00:01:03
lot has happened with Ubisoft since we
00:01:05
last talked about them and at this point
00:01:08
their graceless downfall has turned into
00:01:10
nothing but pure Cinema Ubisoft once a
00:01:14
Titan of the gaming industry is now a
00:01:15
cautionary tale of what happens when a
00:01:17
company loses touch with its audience
00:01:19
its vision and becomes so topheavy that
00:01:21
their only recourse is to squeeze their
00:01:23
customers for all their worth this is a
00:01:25
story that we have chronicled before a
00:01:27
company plagued by scandals inter etal
00:01:30
dysfunction and creative stagnation in
00:01:32
my video the complete and utter collapse
00:01:35
of Ubisoft we retraced all of their
00:01:37
obsessions with their annualized
00:01:39
franchises like Assassin's Creed Rainbow
00:01:42
6 and Far Cry once they're crown jewels
00:01:45
now they're Achilles heel by recycling
00:01:47
mechanics churning out uninspired titles
00:01:49
becoming increasingly more predatory
00:01:51
with their monetization and refusing to
00:01:53
innovate Ubisoft alienated their once
00:01:56
loyal player base that could no longer
00:01:58
stomach mediocrity their problems
00:02:00
weren't just creative they were systemic
00:02:02
as I pointed out in Ubisoft lost more
00:02:03
than their worth the company has been
00:02:05
hemorrhaging money losing key developers
00:02:07
and chasing Trends instead of setting
00:02:09
them they gambled on live service games
00:02:11
and large projects that nobody asked for
00:02:13
sinking resources into games like the
00:02:16
long delayed Skull and Bones a game that
00:02:18
has now become an industry punchline
00:02:20
they lost it all on Star Wars Outlaws
00:02:22
only selling a million copies and then
00:02:24
further embarrassing themselves with a
00:02:25
release on Steam and they've closed the
00:02:28
studio behind Prince of Persia the loost
00:02:30
Crown arguably the best game that
00:02:31
they've had in recent times just because
00:02:33
they overcharged for it add to that
00:02:35
Workplay scandals and allegations of
00:02:37
toxic leadership and it's no surprise
00:02:39
that Ubisoft has seen waves of talent
00:02:41
departures and plummeting investor
00:02:43
confidence despite the warning signs of
00:02:45
their games failing to reach audiences
00:02:47
Ubisoft seemed unwilling or unable to
00:02:49
change they clung to outdated design
00:02:52
philosophies and toned deaf marketing
00:02:54
strategies prioritizing shareholder
00:02:56
appeasement over player satisfaction
00:02:58
while accomplishing nothing literally
00:03:01
nothing and while other companies in the
00:03:03
industry have found ways to Pivot or
00:03:04
regain their footing Ubisoft has dug
00:03:06
their heels in spiraling further into
00:03:09
irrelevance fast forward to today and
00:03:11
the cracks in the foundation have split
00:03:13
wide open the struggles that we've
00:03:14
talked about before are no longer cracks
00:03:16
in their armor they are gaping wounds
00:03:19
just recently Ubisoft announced the
00:03:21
closure of two Studios another
00:03:22
devastating blow to their Workforce and
00:03:24
morale and then there's ex defiant a
00:03:27
game that was supposed to show that
00:03:28
Ubisoft could still compete in the realm
00:03:30
of military Shooters instead becomes yet
00:03:33
another entry in their growing list of
00:03:35
failures juice van Duran business
00:03:38
professor and former CEO and co-founder
00:03:40
of super data research a games marketing
00:03:42
research company is predicting that
00:03:44
Ubisoft is headed for privatization and
00:03:47
Dismantling in 2025 saying with the
00:03:49
share prices plummeting from
00:03:51
$289 to $123 cents year-over-year the
00:03:55
company has become an attractive
00:03:57
takeover Target its valuable assets
00:03:59
particularly Rainbow Six Siege and the
00:04:01
Assassin's Creed franchise could be
00:04:03
worth more separately than together now
00:04:06
something I want to be crystal clear on
00:04:07
is that Ubisoft is essentially powerless
00:04:10
in the videos that I had made previously
00:04:11
I was just basically stating that the
00:04:13
Titanic had hit the iceberg they were
00:04:15
already taking on water the ship was
00:04:17
sinking their only options right now are
00:04:19
to save their valuables and try to
00:04:22
salvage what's left that's the position
00:04:24
that they're in right now you know in a
00:04:26
lot of cases we talk about how difficult
00:04:28
it is for some of these really topheavy
00:04:29
companies to be able to turn things
00:04:31
around because it takes a while for them
00:04:32
to do so but we don't ever get to study
00:04:35
a company that can't turn around and
00:04:38
that's the position that Ubisoft is in
00:04:39
and honestly that's what makes this so
00:04:42
fascinating you know when I had made the
00:04:44
video talking about how Ubisoft had lost
00:04:46
more than their worth I meant it truly I
00:04:49
meant it they have had too many games
00:04:52
that they've released that came out to
00:04:54
subpar reception or failed completely
00:04:57
and they spent way too much money on it
00:04:58
and on top of that the company has too
00:05:00
many employees to support do people even
00:05:03
understand that this company has over
00:05:05
20,000 employees working for them they
00:05:07
are massive when you're making as much
00:05:10
money as they are right now that is not
00:05:12
enough to support that many people I
00:05:14
mean even if Assassin's Creed Shadows
00:05:17
found success let's say 5 million copies
00:05:20
that's a conventional success in gaming
00:05:22
that's not too bad that would cover
00:05:24
their development costs and marketing
00:05:26
costs and then outside of that not
00:05:28
really a whole lot else
00:05:31
they would need a balers Gate 3 or Elden
00:05:33
ring level of success we're talking 10
00:05:35
plus million copies sold for them to
00:05:38
make a profit on this game and then even
00:05:40
still it's not going to cover up any of
00:05:42
the mistakes that they've made with
00:05:43
their other games with all of the money
00:05:46
that they've invested into skull and
00:05:48
bones or Star Wars Outlaws or anything
00:05:51
else for that matter and then keep in
00:05:53
mind that their next games to release
00:05:55
after this are much much further down
00:05:58
the road we're talking years that
00:05:59
they're going to have to survive on that
00:06:01
money Assassin's Creed Shadows is not
00:06:03
going to sell that
00:06:06
much for Ubisoft to be able to patch the
00:06:09
hole and get to shore it's an impossible
00:06:12
task they're not going to be able to do
00:06:14
it but if they did it would be one of
00:06:16
Gaming's biggest turnarounds but to do
00:06:19
that it would require leadership strong
00:06:21
leadership but in this case the captain
00:06:24
is just heading for the next Iceberg
00:06:26
following the bad press surrounding
00:06:28
Ubisoft the delay of a Assassin's Creed
00:06:30
shadows and the failed launch of Star
00:06:31
Wars Outlaws you would think that the
00:06:33
company would try to remain low profile
00:06:36
not make any waves and not do anything
00:06:38
to rock the boat any further
00:06:40
disregarding all sense of caution common
00:06:42
sense and reality for that matter
00:06:44
Ubisoft launched Champions tactics goria
00:06:47
Chronicles a tactical turn-based player
00:06:49
versus player RPG the gameplay markets
00:06:53
as tactical play to win this nft game
00:06:57
would see you buy and sell character p
00:06:59
pieces earning cryptocurrency in the
00:07:01
game that you could then turn into
00:07:03
Heroes and then you could sell that for
00:07:04
real money the common line of garbage
00:07:07
that we normally get with these kind of
00:07:08
games or at least what they try to sell
00:07:10
to their coped out audiences but Ubisoft
00:07:13
was selling characters for upwards of
00:07:16
$63,000 and to the dismay of many
00:07:18
playing the game in true Ubisoft fashion
00:07:21
it was broken at launch with claims of
00:07:23
cheaters and exploiters while Ubisoft
00:07:26
tiptoed around their nft game ubisoft's
00:07:28
head of Assassin's Creed Shadows held
00:07:30
back nothing when it came back to
00:07:32
tackling the ongoing discussions about
00:07:34
forced representation and the influence
00:07:37
of diversity equity and inclusion in
00:07:39
video games this has been a major point
00:07:41
of contention for potential players and
00:07:43
fans of Assassin's Creed as this is the
00:07:45
first game to be set in Japan A fitting
00:07:47
setting for the franchise but the game's
00:07:49
main protagonist isn't Japanese
00:07:52
Assassin's Creed boss Mark Alexis cot
00:07:54
responded to player push back saying
00:07:55
Assassin's Creed has always been about
00:07:57
exploring the full spectrum of history
00:08:00
and by its very nature that history is
00:08:02
diverse staying true to history means
00:08:05
embracing the richness of the human
00:08:07
perspective without compromises for
00:08:09
example in Assassin's Creed Shadows we
00:08:11
highlight figures both fictional like
00:08:13
Nai a Japanese woman warrior and
00:08:15
historical like yasuke the African born
00:08:18
Samurai while the inclusion of a black
00:08:20
samurai in feudal Japan has sparked
00:08:22
questions and even controversy nawe a
00:08:25
fictional character has also faced
00:08:27
scrutiny for her gender but just as y's
00:08:30
presence in Japanese history is fact so
00:08:34
too are the stories of women who Define
00:08:36
societal expectations and took up arms
00:08:39
in times of conflict holy Gaslight
00:08:42
Batman I don't think I've seen anybody
00:08:43
straw man this hard I don't think I've
00:08:46
seen any backlash regarding Nai a
00:08:48
Japanese female ninja is pretty fitting
00:08:50
for a setting like this and I'll be
00:08:52
honest with you if she was the main and
00:08:54
only protagonist I don't think people
00:08:56
would be complaining nearly as much I
00:08:58
personally do do not understand the
00:09:00
inconsistency of the messaging here
00:09:02
first you want to say it's rooted in
00:09:04
history then you want to say it's
00:09:05
fiction then you want to say you want to
00:09:07
make a fictional character historic I
00:09:09
just don't understand why you keep
00:09:11
trying to justify it why don't you just
00:09:13
say we made Yas because well we thought
00:09:16
it would be entertaining and it's what
00:09:18
we wanted to make rather than making it
00:09:19
sound like it's some type of noble cause
00:09:22
first they claim the game is rooted in
00:09:24
history get pivot to emphasizing
00:09:26
fictional elements while defending their
00:09:28
creative choices then they blur the
00:09:29
lines even further by trying to
00:09:31
represent a fictional character na as a
00:09:33
part of some broader historical
00:09:35
narrative it's as if they're trying to
00:09:37
have it both ways asserting historical
00:09:39
authenticity when it suits them while
00:09:41
falling back on fiction when it doesn't
00:09:43
if the decision to include yasuke was
00:09:45
genuinely creative or thematic then why
00:09:47
not just own it say we wanted yasuke
00:09:50
because we thought it added something
00:09:52
unique to the story that would make it
00:09:54
feel far more honest than trying to
00:09:55
dress it up as some Noble Endeavor to
00:09:57
try to highlight diversity the
00:09:59
overjustification doesn't reinforce the
00:10:01
decision it just makes it feel
00:10:03
disingenuous as though they're
00:10:05
anticipating the backlash rather than
00:10:07
simply standing for their Creative
00:10:09
Vision toot would go on to further
00:10:11
justify their actions saying this Echoes
00:10:13
the selfless bravery of our Assassin's
00:10:16
Creed protagonists they fought for
00:10:17
freedom knowledge and the right to chart
00:10:20
their own paths just as we do as
00:10:22
creators fight to tell stories that
00:10:24
matter in a world that grows
00:10:26
increasingly divided as the authors of
00:10:28
how democ democracies die so powerfully
00:10:30
stated democracies crumble when good
00:10:33
people decide to stay silent the same is
00:10:35
true I think of our creative freedom
00:10:37
when we allow fear to stifle our voices
00:10:40
when we self-censor in the face of
00:10:43
threats when we hand over our power
00:10:45
Peace by peace until freedom and
00:10:48
creativity both wither away we cannot
00:10:51
let that happen it's time for us
00:10:53
creators to stand firm in our commitment
00:10:56
to our values by telling stories that
00:10:58
INSP ire that challenge and help people
00:11:01
to connect our silence cannot become
00:11:08
complicit this man deserves an Emmy I am
00:11:11
dying here please help cot is suggesting
00:11:14
that criticism or backlash is akin to
00:11:17
self-censorship implying that
00:11:19
questioning their creative choices is
00:11:20
the same as threatening their freedom to
00:11:22
create but criticism is not censorship
00:11:26
players are pointing out inconsistencies
00:11:28
questioning decisions and expressing
00:11:30
dissatisfaction for a product that
00:11:31
they're expected to pay for and that's
00:11:34
not an existential threat to your
00:11:36
creative freedom it's feedback treating
00:11:39
critique as a form of Oppression is not
00:11:41
only disingenuous but it's actively
00:11:43
dismissing the audience's role in this
00:11:45
process the invocation of how
00:11:48
democracies die is especially egregious
00:11:51
it conflates realworld political and
00:11:53
social crisis with the act of creating
00:11:56
entertainment products it's appealing to
00:11:59
a Authority using the weight of academic
00:12:01
work to justify your inclusion of
00:12:04
specific characters or narratives in a
00:12:06
damn video game but the game is not
00:12:09
democracy nor is it a Battleground for
00:12:12
your lofty ideals it is a product
00:12:14
designed for entertainment and for sale
00:12:17
and that's where the root of player
00:12:18
concerns are right now this is a product
00:12:21
designed to be purchased for
00:12:22
entertainment and this is what you want
00:12:23
to use it for and then when we find out
00:12:26
that this game is reportedly being
00:12:27
worked on by a staff comprised of people
00:12:29
who nearly half of them have never even
00:12:31
made a game before with some of them
00:12:34
believing that it is the worst game ever
00:12:36
and your only response to players
00:12:38
concerns is your nobility and the belief
00:12:41
that you're some Freedom Fighter it only
00:12:43
helps to prove that this game regardless
00:12:45
of its delay will have yasuke being the
00:12:48
least of players concerns they're
00:12:50
burying the lead when I see a developer
00:12:53
that is this wrapped up in their own
00:12:55
social
00:12:56
politics I see it as a mining canary
00:12:59
that they are ignoring what they need to
00:13:01
be paying attention to which is making
00:13:03
sure that they're making a game that
00:13:04
players are actually going to enjoy
00:13:07
they're not paying attention to game
00:13:08
playay they think they're writing a
00:13:09
stage play and I think that's what has a
00:13:12
lot of players a lot of customers that
00:13:14
are genuinely upset and sick of a lot of
00:13:17
these Studios and many of their
00:13:19
Executives this kind of speech that cot
00:13:21
is using only serves to alienate the
00:13:24
players even further because he's taking
00:13:26
the conversation to a moral High Ground
00:13:29
that is so high the elevation is likely
00:13:31
to make you sick players are not
00:13:33
rejecting creativity diversity or
00:13:35
meaningful storytelling they are pushing
00:13:38
back against
00:13:40
pretention and their critiques of a
00:13:43
product being compared to assaults on
00:13:47
fundamental
00:13:49
freedoms I think that's the most
00:13:50
frustrating part about all of this is
00:13:52
that it's so easy to see that Community
00:13:54
concerns player concerns customer
00:13:56
concerns are being purposefully ignored
00:13:59
this is patented intellectual dishonesty
00:14:03
and because of that the players and the
00:14:05
customers feel disrespected and this is
00:14:07
just a piece of advice that I'm going to
00:14:09
give but when players feel that way
00:14:11
they're not going to buy your
00:14:13
games I don't think that I've ever seen
00:14:15
a company so thoroughly and completely
00:14:20
Gaslight themselves as much as Ubisoft
00:14:22
has and they're good at it and that's
00:14:25
just that's just the state of the
00:14:27
company today now following the abysmal
00:14:29
launch of Star Wars Outlaws the game
00:14:31
reportedly only captured 1 million
00:14:33
copies sold in an act of self-inflicted
00:14:35
financial Devastation the company has
00:14:38
chose to stay true to its plans to
00:14:40
continue to support the game with more
00:14:42
updates reworks and changes in an
00:14:44
interview with Games Radar Julian G the
00:14:47
creative director said I'm a little
00:14:49
disappointed with the Metacritic
00:14:50
recognition from the critics is very
00:14:52
important to us but I do think that
00:14:54
players are really connecting with what
00:14:56
we did we had a very ambitious Target we
00:14:59
literally reached for the stars and I
00:15:02
think that we were successful from so
00:15:04
many different angles there's a magical
00:15:06
unique experience within Outlaws whether
00:15:09
it's Star Wars or not now I want to
00:15:10
pause there for a moment before I
00:15:12
continue because worrying about the
00:15:14
critics is exactly what got Ubisoft into
00:15:16
the position it's in today as I go
00:15:18
throughout this interview they mostly
00:15:19
end up talking about how they're still
00:15:21
working hard on the game story
00:15:22
expansions as well as improving the base
00:15:25
game however I can't help but feel as
00:15:27
though this is just an exercise in
00:15:29
futility more than anything else and
00:15:31
they would be better off refunding
00:15:33
players who bought the season pass
00:15:34
content and just cutting ties with the
00:15:36
game I wish that companies would stop
00:15:38
being so ambitious about the future of
00:15:41
their game and focus on the present what
00:15:43
is the point of committing yourselves to
00:15:44
future plans if you have no idea whether
00:15:47
or not players are going to even play
00:15:49
your game in the first place when Elden
00:15:51
ring was announced I don't think that
00:15:53
there was any mention of additional
00:15:55
content that would come in the future
00:15:56
while there were hints and assumptions
00:15:59
we never got confirmation until after
00:16:01
the game had released and garnered
00:16:02
success there's wisdom in that I mean
00:16:05
Ubisoft announced back in September that
00:16:07
massive the studio behind Star Wars
00:16:09
Outlaws would be moving over to start
00:16:11
work on division 3 the series that that
00:16:13
studio is loved for which has already
00:16:16
gone into pre-production from my
00:16:17
perspective given the sales of Star Wars
00:16:20
Outlaws and its tepid reception when it
00:16:21
released on Steam wouldn't it be a
00:16:23
better idea to go all Hands-On Deck with
00:16:26
an IP that you know players want and you
00:16:28
know that studio has the most experience
00:16:31
with it just doesn't make any sense not
00:16:33
from a customer perspective or from a
00:16:35
business perspective however lately
00:16:37
Ubisoft isn't known for having the
00:16:39
brightest ideas I mean they just
00:16:41
convinced themselves that skull and
00:16:43
bones is a worthwhile investment and
00:16:45
they are telling players in the media
00:16:46
that they will turn it around in the
00:16:48
next season which now that I think about
00:16:50
it that sounds oddly familiar Ubisoft
00:16:53
coming out to reassure players and the
00:16:55
industry that contrary to popular belief
00:16:57
one of their games is actually healthy
00:16:59
and has a bright future oh wait that's
00:17:02
right X defiant just a few months ago
00:17:04
Mark ruin the head of X defiant wrote a
00:17:07
blog post in a summary of their year one
00:17:09
road map for the game and in it he took
00:17:11
the time to take on Insider Gaming's
00:17:13
claims that the game was living on
00:17:15
borrowed time Ruben had said I just want
00:17:18
to quickly address the status of the
00:17:20
game I.E is the game dying no the game
00:17:23
is absolutely not dying we know that
00:17:25
there are things we need to improve like
00:17:27
net code and hit regist ation and adding
00:17:29
more content to progression but the game
00:17:32
is doing well we just want it to do
00:17:33
better and we do that by addressing the
00:17:35
concerns of the community which has
00:17:37
always been the plan Ubisoft is very
00:17:39
much behind us and has allocated more
00:17:41
resources to the team in order for us to
00:17:44
do that only for two months later for
00:17:46
Mark ruin to go on Twitter and announce
00:17:48
that ex defiant will shut down and
00:17:50
services will end on June 3rd 2025 Ruben
00:17:53
goes on to talk about how the game was a
00:17:56
passion project how difficult it is to
00:17:58
to get a live service game off the
00:18:00
ground and more what I find really
00:18:02
interesting is this section where Mark
00:18:04
says if there's something I hope we can
00:18:06
take away from this experience it's the
00:18:08
importance of open honest communication
00:18:10
between developers and players the
00:18:12
player first mentality along with
00:18:14
respectful non-toxic conversations
00:18:17
between developers and players has been
00:18:19
one of the standout differences that
00:18:21
made ex Defiance so special from my
00:18:24
first post about ex defiant this was the
00:18:26
vision I wanted to Champion I hope it
00:18:29
leaves a positive mark on how the games
00:18:31
industry treats its players and
00:18:34
communities yet none of that ever
00:18:36
actually happened there was no honest
00:18:38
communication or a player first
00:18:40
mentality when it came to X defiant or
00:18:42
any other Ubisoft game for that matter
00:18:45
while the game had issues serious core
00:18:48
issues with net code and hit
00:18:49
registration two things that are quite
00:18:51
literally the backbone of a first-person
00:18:53
shooter experience that didn't stop
00:18:56
Ubisoft from adding more
00:18:57
microtransactions or season passes
00:19:00
instead the money printer kept printing
00:19:02
while the issues kept pushing players
00:19:04
out of the game while Ubisoft plans to
00:19:07
refund the players that had purchased
00:19:08
the ultimate edition of the game and
00:19:11
auto refunded microtransactions that
00:19:13
were purchased within the last month
00:19:15
there is still plenty of players that
00:19:16
are left hung out to dry I think that
00:19:18
this is the Crux of the whole issue with
00:19:20
Ubisoft and many other companies they're
00:19:22
so caught up in their own personal
00:19:23
identity politics personal politics
00:19:25
actual politics social politics and all
00:19:28
the different ways that they can make
00:19:30
money off of games that they've lost
00:19:32
sight of the fact that they are
00:19:33
providing a service and a product to
00:19:35
customers Technical and quality issues
00:19:38
or even just the vision of a well-made
00:19:40
game game that players will actually
00:19:42
enjoy is eclipsed by how they can
00:19:44
commoditize monetize and use their games
00:19:47
as a soap box while I definitely think
00:19:48
that there's a problem with egos within
00:19:50
the industry I think that this mentality
00:19:52
with a lot of these companies is born
00:19:54
from the fact that they're publicly
00:19:55
traded they have fiduciary
00:19:56
responsibilities they need to make money
00:19:58
for their investors but I also think
00:20:00
that it's a symptom of a much larger
00:20:02
issue too much investment and too much
00:20:05
inorganic growth many of the biggest
00:20:07
Publishers and studios in the industry
00:20:09
are now incentivized by the sheer size
00:20:12
of their organization and the number of
00:20:14
their employees to make their games more
00:20:16
expensive to fill them with
00:20:18
microtransactions and to create things
00:20:20
of lower quality they need to make as
00:20:22
much money as they possibly can for a
00:20:24
minimum viable product just to be able
00:20:26
to keep their heads above water they
00:20:28
can't take creative risk they can't
00:20:29
create Niche experiences they can't make
00:20:31
games that have their own identity
00:20:34
because they need everybody to be
00:20:35
interested in that game they can't
00:20:37
remove or limit monetization because
00:20:40
well they need as much money as possible
00:20:42
so they bloat their single player games
00:20:44
with useless content to urge casual
00:20:46
players to buy Solutions in the form of
00:20:49
microtransactions for problems that they
00:20:51
created Ubisoft as a company is a case
00:20:54
study for this industry and where it is
00:20:56
headed they aren't alone in this issue
00:20:58
they're not alone in this race and while
00:21:01
games media and CEOs will happily blame
00:21:03
toxic Gamers for the issues of these
00:21:05
companies or say that the reason why
00:21:07
games are failing is because of steep
00:21:09
competition they deny reality the same
00:21:12
as Ubisoft your games are boring they're
00:21:15
buggy repetitive and too expensive we
00:21:17
don't need you but you need us and that
00:21:20
becomes more apparent by the day as we
00:21:22
see more games fail and more Studios
00:21:24
close remember who you're working for or
00:21:27
you might not be working much longer you
00:21:30
know something that I've noticed and I'm
00:21:31
sure a few of you guys have seen this as
00:21:32
well is that art styles themes colors
00:21:36
characters stories even music at times
00:21:39
has started to kind of blend together
00:21:40
with some of these games however the
00:21:42
most popular games the games that have
00:21:44
gotten some of the best sales and some
00:21:45
of the best player feedback and
00:21:47
retention and all that good stuff player
00:21:50
appreciation customer appreciation are
00:21:52
games that are incredibly distinct if I
00:21:54
look at like Elden ring or balers gate
00:21:56
or Path of Exile 2 or any of these games
00:21:59
they end up standing out because they
00:22:00
just don't look like or play like or
00:22:02
sound like anything else that's out
00:22:04
there but if I take a game just as an
00:22:07
example like Dragon Age and I rip off
00:22:10
the EA and the BioWare logo and then you
00:22:12
tell me who made that game epic
00:22:17
Activision I don't know like they all
00:22:20
start to look the same after a while and
00:22:21
I think it's because they're all just
00:22:22
chasing each other's Tails that's really
00:22:25
all it ends up being they look to see
00:22:26
what the other big company is doing and
00:22:28
they say oh we're going to do that too
00:22:30
and that's their big great idea that
00:22:32
they you know bring forth to their
00:22:33
boards in the pursuit of growing they
00:22:37
lost their identity and it made them
00:22:40
unable to stand out in front of other
00:22:42
Studios and other games and as a result
00:22:44
they needed to make even more money but
00:22:46
they then continued to hire people and
00:22:49
as their companies grew larger and they
00:22:50
had more money well then they needed to
00:22:52
monetize their games and price their
00:22:54
games higher so what are you left with
00:22:57
you're left with overpriced over
00:22:58
monetized and boring games that fail to
00:23:01
stand out amongst the rest of the
00:23:03
competition out in the market right now
00:23:05
that's why games are failing that's why
00:23:07
you're not making any money that's why
00:23:09
the games that you're putting out aren't
00:23:10
finding an audience because there's
00:23:12
other games that stand out much better
00:23:14
are much more original and value our
00:23:17
time and money in a way that you just
00:23:18
don't anymore and it's also because you
00:23:20
can't because it really is really does
00:23:22
come down to just how big these
00:23:23
companies are they don't have time to
00:23:25
think about what the customer needs they
00:23:26
can only think about what they need
00:23:28
right right now and fact of the matter
00:23:31
is you just don't have what it takes to
00:23:33
be able to compete in a creative
00:23:35
industry anymore because this cold
00:23:37
corporate approach just doesn't work
00:23:40
here simple as that you're selling
00:23:43
products based on people's wants not
00:23:45
their needs you can't just do anything
00:23:48
you want to what you're selling to us
00:23:49
that's just not how this works
00:23:52
sorry Ubisoft has taken too many L's
00:23:55
they've had too many games that have
00:23:56
failed and they don't have enough games
00:23:59
to give a positive outlook not only for
00:24:01
their investors but just in general for
00:24:03
keeping the like keeping the company
00:24:05
afloat keeping your employees paid
00:24:08
because if if we actually sit back and
00:24:10
look at every single game that they've
00:24:12
failed on and how much those games cost
00:24:14
them well that's all going on the
00:24:16
background against any of the games that
00:24:18
actually have succeeded which is
00:24:20
basically none for quite a while now
00:24:22
outside of Valhalla and that was back in
00:24:24
was like 2018 2020 or 2019 something
00:24:27
right around there it's it's been a few
00:24:28
years since then and it's not enough
00:24:30
money to float all the poor decisions
00:24:32
that they've made it nor is um what is
00:24:35
it called Rainbow 6 Rainbow 6 isn't
00:24:38
making enough money to be able to keep
00:24:39
the entire company afloat I brought it
00:24:41
up earlier in the video they have over
00:24:42
20,000 employees they have offices all
00:24:45
around the world and even though people
00:24:47
are in games even though people in games
00:24:49
media are like they've laid off 300
00:24:51
employees oh and it's just like they
00:24:54
have
00:24:56
20,000 like how are you paying for that
00:24:59
no wonder your investors are leaving
00:25:00
they're like there's just no way that
00:25:02
this company's going to be able to
00:25:03
backpedal out of this their only choice
00:25:06
literally their only choice is to go
00:25:09
private and then sell their IPs that's
00:25:11
I'm saying their only choice I'm saying
00:25:12
the owners that's the only thing the
00:25:14
owners can do to be able to make money
00:25:16
for themselves because honestly that's
00:25:18
likely the road that they're going to
00:25:19
end up wanting to take I would imagine
00:25:21
that 10 cent is probably on the opposite
00:25:24
side of that where they don't want the
00:25:25
company to shut down they want to keep
00:25:26
it up they want to keep the employees
00:25:28
there because they want to make the
00:25:29
games and they probably think that they
00:25:30
could do a better job at getting the
00:25:33
company to produce at the level it
00:25:35
should be producing at I mean take that
00:25:37
however you want I know people have a
00:25:38
lot of thoughts on 10 cent I get it you
00:25:40
know I'm not really a huge fan of
00:25:42
corporate takeovers but to be honest
00:25:45
with you a lot of the companies the
00:25:46
10cent has their fingers in don't really
00:25:47
perform all that badly
00:25:49
so I don't
00:25:51
know this is just ridiculous I can only
00:25:54
predict that there will be more videos
00:25:56
at one point in time I'm not sitting
00:25:58
here trying to like Farm these guys
00:26:00
every single day I don't really want to
00:26:01
do that I just wait until there's enough
00:26:03
to talk about this is more than I
00:26:05
thought I was going to end up having to
00:26:06
talk about they
00:26:09
man pure cinema this is too good good
00:26:14
eaten my friends anyway I hope you guys
00:26:17
enjoyed the video If you guys did enjoy
00:26:19
the video like the video subscribe to
00:26:21
the channel you guys can follow me on
00:26:23
Twitch if you want to see me rant about
00:26:24
video games or die in Path of Exile 2 uh
00:26:27
outside of that stay cool stay righteous
00:26:30
stay safe I'll catch you guys in the
00:26:31
next one peace family family family
00:26:36
family
