Shan Rocky G is the creator of a popular YouTube channel focused on short-term rental education, helping students achieve significant success in the Airbnb market.

What is the importance of market fit in Airbnb listings?

Market fit is crucial as it ensures your property type, size, and style align with customer needs in your area, increasing your chances of booking.

How can I optimize my Airbnb listing for the algorithm?

To optimize for the algorithm, focus on completing your listing, adding relevant amenities, and ensuring high engagement to improve visibility in searches.

What is the significance of booking velocity?

Booking velocity tracks how well listings are performing; higher bookings signal to Airbnb that your listing is valuable, potentially improving its ranking.

What does Shan offer in his upcoming webinars?

Shan offers guidance on improving Airbnb listings during live webinars, helping participants optimize their properties for increased bookings.

How can photos impact the success of an Airbnb listing?

High-quality, engaging photos are crucial for attracting clicks and bookings; they should showcase the property effectively to hold potential guests' attention.

What role do reviews play in an Airbnb listing's performance?

Reviews significantly impact perceived value and ranking; positive, recent reviews can enhance credibility and attract more bookings.

What should I include in my listing title?

Your title should highlight amenities instead of creative names; it should communicate important features to attract potential guests.

What is the feedback loop in Airbnb listings?

The feedback loop is a mechanism where Airbnb adjusts the perceived value of a listing based on past bookings, reviews, and guest engagement.

How can I create a call to action for my listing?

Encourage potential guests to message you through your listing description or photo captions, as engaging with you increases their likelihood of booking.

Airbnb changed their Algorithm. Here's my new playbook..

00:27:04

https://www.youtube.com/watch?v=kquPQCeEvpo

Summary

TLDRIn this informative video, Shan Rocky G shares strategies to enhance Airbnb listings for improved bookings. He emphasizes the importance of market fit, detailing how hosts can optimize their properties to meet guest needs. Key insights include adapting to the Airbnb algorithm, ensuring listings are complete with essential amenities, and creating engaging visuals to attract potential guests. The video also highlights the significance of reviews, the value of booking velocity, and effective calls to action to increase messaging from potential guests. Shan offers workshops to provide personalized feedback and coaching, helping hosts maximize their rental potential.

Takeaways

📈 Optimize your listing to increase bookings
🔍 Ensure market fit for better guest alignment
🖼️ Use high-quality photos to attract attention
📊 Understand booking velocity for performance
✉️ Encourage messaging with clear calls to action
📝 Focus on completing your Airbnb listing
💯 Leverage reviews for credibility
🔗 Engage with potential guests through messaging
👨‍🏫 Join webinars for personalized coaching
🛠️ Regularly update your listing for algorithm changes

Timeline

00:00:00 - 00:05:00
In this introduction, Shan Rocky G highlights his success and experience in Airbnb rentals, promising viewers that following his advice can lead to increased bookings. He emphasizes the importance of understanding market fit and staying tuned for valuable resources later in the video.
00:05:00 - 00:10:00
Shan discusses the concept of market fit, explaining that hosts must ensure their listings align with local customer needs. He advises using Airbnb's search feature in incognito mode to identify what types of properties are popular in a specific area, stressing that being aware of local demand is crucial to success.
00:10:00 - 00:15:00
The discussion shifts to the Airbnb algorithm and how it affects search rankings. Shan explains the significance of completing every aspect of your listing, including descriptions and photos, as well as checking off amenities that potential guests might be looking for, encouraging a focus on customer engagement to improve algorithm placement.
00:15:00 - 00:20:00
Shan elaborates on the importance of booking velocity and pricing strategy, stating that new listings should start with lower prices to attract initial bookings, which helps improve the overall value and positioning of the listing within Airbnb's algorithm. He emphasizes the need for guests' positive feedback to maintain sustainable occupancy rates.
00:20:00 - 00:27:04
The final part outlines the customer journey from first impressions to conversions. Shan stresses the importance of clarity in listings, the effort put into presentations (like staging and decor), and how crucial it is to engage potential guests through thoughtful calls to action and quality interactions to increase booking potential.

Mind Map

Video Q&A

Who is Shan Rocky G?
Shan Rocky G is the creator of a popular YouTube channel focused on short-term rental education, helping students achieve significant success in the Airbnb market.
What is the importance of market fit in Airbnb listings?
Market fit is crucial as it ensures your property type, size, and style align with customer needs in your area, increasing your chances of booking.
How can I optimize my Airbnb listing for the algorithm?
To optimize for the algorithm, focus on completing your listing, adding relevant amenities, and ensuring high engagement to improve visibility in searches.
What is the significance of booking velocity?
Booking velocity tracks how well listings are performing; higher bookings signal to Airbnb that your listing is valuable, potentially improving its ranking.
What does Shan offer in his upcoming webinars?
Shan offers guidance on improving Airbnb listings during live webinars, helping participants optimize their properties for increased bookings.
How can photos impact the success of an Airbnb listing?
High-quality, engaging photos are crucial for attracting clicks and bookings; they should showcase the property effectively to hold potential guests' attention.
What role do reviews play in an Airbnb listing's performance?
Reviews significantly impact perceived value and ranking; positive, recent reviews can enhance credibility and attract more bookings.
What should I include in my listing title?
Your title should highlight amenities instead of creative names; it should communicate important features to attract potential guests.
What is the feedback loop in Airbnb listings?
The feedback loop is a mechanism where Airbnb adjusts the perceived value of a listing based on past bookings, reviews, and guest engagement.
How can I create a call to action for my listing?
Encourage potential guests to message you through your listing description or photo captions, as engaging with you increases their likelihood of booking.

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Subtitles

Auto Scroll:

00:00:00
I will take your listing from under 60%
00:00:02
full to over 90% booked in this one
00:00:05
shorsh video over the last 10 years I
00:00:07
have discovered exactly how Airbnb
00:00:10
decides if you're going to be on the
00:00:11
first page of search and what guests
00:00:13
want to see before they decide to book
00:00:15
with you my name is Shan Rocky G this is
00:00:18
the largest YouTube channel ever created
00:00:20
for short-term rental education my
00:00:21
students have made over $1 billion in
00:00:24
the Airbnb space so hit that subscribe
00:00:26
button today and join the movement I
00:00:28
would love to add you to that one
00:00:30
million doll Hall of Fame Airbnb family
00:00:32
welcome back this video will give you a
00:00:34
complete road map to a full calendar try
00:00:36
to identify where you think your listing
00:00:37
is weak and then use the resource that
00:00:39
I'm going to give you at the end of this
00:00:40
video to go through that and clear the
00:00:42
gaps on your listing and get back to
00:00:44
getting bookings step one in this road
00:00:46
map that is guaranteed to get you 90%
00:00:48
occupied is Market fit what do we mean
00:00:51
by market fit well your listing may not
00:00:53
be the right product for the customer in
00:00:55
the first place and I know this could be
00:00:56
really heartbreaking to realize but
00:00:58
imagine that you have a six bed house
00:01:00
that's super beautiful but the only
00:01:02
people that ever travel to town are
00:01:03
individual Travelers like for example
00:01:05
your house could be just outside the
00:01:07
headquarters for some insurance company
00:01:09
or some other company where they bring a
00:01:11
person in two or 3 days at most to do
00:01:13
some training and then they send them
00:01:15
home and that company could service you
00:01:16
hundreds of reservations for one or two
00:01:18
people 3 days at a time but your
00:01:20
six-bedroom house can sleep 14 people
00:01:22
and it's $1,000 a night nobody coming to
00:01:25
that headquarters is going to PID a
00:01:26
th000 a night now don't worry there's an
00:01:28
easy way to find out what sells in your
00:01:30
Market you can just go to Airbnb search
00:01:33
your city and then search I'm flexible
00:01:35
now for you if this is your Airbnb
00:01:37
account and your city and you do this a
00:01:38
lot you probably should go into
00:01:40
incognito mode and search for your city
00:01:42
and see what Airbnb puts at the top of
00:01:44
search for your area under I'm flexible
00:01:47
when you search the date parameters for
00:01:48
say any week now what this does is
00:01:50
Airbnb finds all of the best listings in
00:01:53
that area that are most likely to book
00:01:55
from some random person and they curate
00:01:58
you a listing feed that listing feed
00:01:59
will have a lot of commonalities if we
00:02:01
go to Miami we'll see that there's a lot
00:02:03
of stuff on the water or a lot of stuff
00:02:04
with a pool if we go to Austin we might
00:02:06
see a lot of eclectic stuff or maybe
00:02:08
stuff on the lake again still but if we
00:02:09
go to Chicago we'll start to see
00:02:11
high-rise condos on the 50th or 70th
00:02:13
floor the stuff that people are booking
00:02:15
City to city will change for example one
00:02:17
of my students from Dubai that we've
00:02:18
referenced in a couple previous videos
00:02:20
there's a property that overlooks the
00:02:22
bur Khalifa and any listing with a bur
00:02:24
Khalifa view gets all the bookings so
00:02:26
you'll notice that when you search
00:02:28
incognito mode in dubba that all the
00:02:30
listings in that area all of the windows
00:02:32
face the Burch Khalifa So if you ever
00:02:34
picked up a property in that building
00:02:36
don't get the other view you're going to
00:02:37
regret it there are three General
00:02:39
categories to consider when looking at
00:02:40
Market fit listing type like a house
00:02:43
apartment Treehouse bubble Dome listing
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size how many people can I sleep and
00:02:48
then listing style and quality there are
00:02:50
listings that are cheap but large that
00:02:53
people can get at an affordable price
00:02:54
there are listings that are expensive in
00:02:56
large and luxury and that people want to
00:02:58
spend money to have an experience there
00:02:59
are styles that are easy to settle into
00:03:01
for monthly stays but there are styles
00:03:03
that are completely wild and maybe even
00:03:05
themed like Ki Florida Marvel or Disney
00:03:07
themed that people can live out their
00:03:09
wildest experiences when they go to
00:03:11
Disney World did you know that Disney
00:03:12
World has o like Orlando in it and
00:03:14
Disneyland has La in it like Los Angeles
00:03:17
way cool way Disney World Disneyland
00:03:20
these three categories all come together
00:03:22
to answer one big question which is am I
00:03:24
servicing a genuine need in my area if
00:03:27
you have a property that is too big and
00:03:28
too expensive you're not servicing the
00:03:30
need for the smaller cheap listing or
00:03:32
vice versa and to do market research to
00:03:35
Simply look on Airbnb to see what
00:03:36
they're pushing we can identify what
00:03:38
Airbnb believes our local need is this
00:03:40
is an oversimplification for my market
00:03:42
research techniques I do have a whole
00:03:44
playlist on market research on this
00:03:46
channel you're welcome to watch that if
00:03:48
you're about to start a listing
00:03:49
absolutely watch that video otherwise if
00:03:52
you already have a property and you
00:03:54
don't think that you've got the right
00:03:55
style or fit for your market watch my
00:03:57
playlist on interior design I'll put
00:03:59
that in the corner and down below in the
00:04:00
description we'll also have additional
00:04:02
resources for you at the end of the
00:04:04
video like I promised step two to get
00:04:06
all of the bookings is to be ready for
00:04:08
the algorithm now this is a huge big big
00:04:11
conversation the algorithm uses tons of
00:04:13
information to decide if you're going to
00:04:15
get on the first page the first thing
00:04:16
about the algorithm and probably the
00:04:18
oldest advice I've given on this channel
00:04:20
is the concept of a Boolean search an
00:04:23
All or Nothing search on Airbnb if
00:04:26
someone searches for eight guests in a
00:04:27
pool and dog friendly and you can't
00:04:29
sleep sleep eight people and have a pool
00:04:31
and are dog friendly you don't show up
00:04:33
what happens if somebody searches for 13
00:04:34
guests pool hot tub kitchen AC gym
00:04:38
Library catering service what whatever
00:04:40
to the Moon right if you don't check
00:04:41
every single box you don't show up in
00:04:43
search there are some cool ways to play
00:04:45
with this to find underserviced
00:04:47
opportunities in markets for example
00:04:49
having an EV charger and being dog
00:04:51
friendly in Austin is like something you
00:04:53
absolutely have to do to get booked
00:04:55
because every hipster with a dog and a
00:04:56
Tesla needs that when they travel to
00:04:58
Austin right the more amenities you can
00:05:00
check off the more you'll show up in
00:05:02
Search and now that Airbnb has added a
00:05:04
king-size bed to that check boox of
00:05:05
amenities you absolutely need to have a
00:05:08
king bed because only half the listings
00:05:10
on Airbnb have one and that is a big
00:05:12
deal to almost all travelers get a king
00:05:14
bed and or update your listing to say
00:05:16
that you have one to make sure that you
00:05:17
show up in search when someone clicks
00:05:19
that checkbox it's a big deal 2.2 for
00:05:21
the algorithm is completion Airbnb has
00:05:23
an internal term that they call levers
00:05:25
and my market manager told me about this
00:05:27
years ago everything that you do that
00:05:29
Airbnb asks you to do is a version of a
00:05:32
lever so completing your description the
00:05:34
house rules checking guide all of your
00:05:36
settings like prices weekend prices
00:05:38
cleaning fee last minute discounts early
00:05:41
bird discounts having more than eight
00:05:43
photos having descriptions in those
00:05:44
photos everything that you do that gives
00:05:47
your listing more of a sense of
00:05:48
completion Airbnb thinks that you are
00:05:51
more compliant and if you are more
00:05:52
compliant on Airbnb than every other
00:05:54
host then you must be a better host than
00:05:56
every other host Airbnb is going to
00:05:58
think so and up the rank you go but you
00:06:00
can do everything right technically you
00:06:02
can have photos you can have a
00:06:03
description but it all could be ugly
00:06:05
blurry dark photos lurum ipum add some
00:06:08
whatever in your descriptions you're not
00:06:10
actually saying anything people can't
00:06:12
understand your listing it doesn't look
00:06:13
good and thus 2.3 for the algorithm is
00:06:16
funnel feedback data this is the newest
00:06:19
stuff guys this is the newest coolest
00:06:21
stuff Airbnb is evolving to be more like
00:06:23
Amazon hot take but a product funnel
00:06:26
will look at engagement at every single
00:06:28
point of the funnel did they click on
00:06:29
your listing if they didn't they didn't
00:06:31
like your listing title hero photo
00:06:32
something like that if they clicked on
00:06:33
your listing and left they didn't like
00:06:35
your top five photos something like that
00:06:38
if they clicked on your listing stuck
00:06:39
around for a little while clicked around
00:06:40
and left then all of your photos might
00:06:42
have been too redundant or poorly taken
00:06:44
or your listing description was
00:06:46
unfriendly something like that if they
00:06:47
didn't send you a message they weren't
00:06:49
interested enough in your listing to
00:06:50
find out more information yes Airbnb
00:06:52
tracks whether or not somebody sends you
00:06:54
a message that's an engagement so in
00:06:56
summary once your listing is completed
00:06:57
and Airbnb thinks your listing is ready
00:07:00
and it goes to Market with your listing
00:07:02
they want to see that guests like your
00:07:04
listing that initial feedback data even
00:07:06
before you get a booking Airbnb cares
00:07:08
about if people are treating your
00:07:10
listing like it's trash even before you
00:07:12
get a booking or don't Airbnb will
00:07:14
slowly lower you in the algorithm and
00:07:16
favor other listings that have better
00:07:18
engagement data so you want to make sure
00:07:20
that your listing is prime for customer
00:07:21
engagement and that's why I need to tell
00:07:23
you about real algorithm a couple years
00:07:25
ago the sky was falling Airbnb bust
00:07:27
happened everybody was going out of
00:07:28
business listings were lit on fire
00:07:30
figuratively speaking so I created a
00:07:32
course and webinar program called real
00:07:33
algorithm to get down to what you can do
00:07:36
to make your listing the best listing
00:07:37
ever and this course does have a once in
00:07:40
a while live webinar and even though the
00:07:42
course has been for sale for a couple
00:07:44
years we keep updating the content and
00:07:46
we keep doing new live webinars I can
00:07:48
meet with you in this live webinar and
00:07:50
go over your listing and what you can
00:07:52
change to create a better listing and
00:07:54
you can take that course with you and
00:07:56
update your listing and all of your
00:07:57
listings and make tons and tons of more
00:07:59
money for the of your life the algorithm
00:08:01
constantly changes and we need to stay
00:08:02
in front of it so to master the
00:08:04
algorithm and get some time with me
00:08:05
where we can go over your listing join
00:08:07
my webinar January 14th at 700 p.m.
00:08:10
Central and I will go over your listings
00:08:12
with you live in person to make sure
00:08:14
that you get the best results out of the
00:08:16
algorithm for now and forever it's what
00:08:18
I'm going to do for you January 14th at
00:08:20
700 p.m. there's a link down below to
00:08:22
register and it's only $80 if you get
00:08:24
one more day of bookings ever again in
00:08:26
the rest of your life because of that
00:08:27
webinar it's going to pay for real
00:08:29
itself so I'll see you there January
00:08:31
14th and 2.4 for the algorithm on this
00:08:34
video is booking velocity Airbnb likes
00:08:36
to track whether or not you're getting
00:08:38
bookings so after all that engagement
00:08:40
and all that fun stuff they want to see
00:08:42
that bookings are hitting your calendar
00:08:44
this is why pricing strategy actually
00:08:46
matters with your algorithmic placement
00:08:49
algorithmic placement that was fun if
00:08:51
you have a low price today when you're
00:08:52
listing is brand new and you get a
00:08:54
booking today you're at 100% occupancy
00:08:57
from listing day one congratulations and
00:08:59
that's why I go really low on my prices
00:09:01
sometimes when a listing is brand new
00:09:03
I've got this cool arcing motion that my
00:09:04
prices make when a listing is brand new
00:09:07
to maybe two months out and I talk about
00:09:09
that in my pricing strategy videos but
00:09:10
getting your listing full and having
00:09:12
future bookings on your calendar
00:09:13
especially when you're new is extremely
00:09:15
important because Airbnb is looking for
00:09:17
context of your listings value for
00:09:20
everything you offer what price do
00:09:22
people pay and are they happy about that
00:09:25
price this develops something that I
00:09:27
call a value index airb is going to look
00:09:30
at your listing against its competition
00:09:32
and your listing against your previous
00:09:33
bookings and try to determine what it
00:09:35
thinks your listing should be worth and
00:09:37
if you're priced above that price they
00:09:39
will think that you're a bad price if
00:09:41
you're priced below that price they
00:09:43
think that you're a good price and
00:09:44
what's great about getting great reviews
00:09:46
is they give you a little flexibility on
00:09:48
the upside because Airbnb wants you to
00:09:49
make more money because they have a
00:09:51
service fee that they collect so they
00:09:52
want you to have a shot at higher
00:09:54
booking prices but we need to start to
00:09:56
get future bookings so Airbnb will have
00:09:58
a more optimistic view of your listing
00:10:01
give you that higher value index which
00:10:03
allows you to get better performance at
00:10:05
higher prices Isn't that cool and
00:10:07
because your future calendar goes all
00:10:09
the way into forever Airbnb doesn't look
00:10:11
at Future occupancy as a final number
00:10:14
you could be 20% occupied for the next 6
00:10:16
months and that's okay if your trailing
00:10:19
occupancy like everything from yesterday
00:10:21
and Beyond into the past is say 95%
00:10:23
occupied Airbnb will think that you're
00:10:25
an amazing listing they'll even give you
00:10:27
this rare find badger other things like
00:10:30
that because your trailing occupancy is
00:10:32
your final occupancy and Airbnb does
00:10:34
care about that number and like we said
00:10:36
with the value index that feedback loop
00:10:38
of data whether or not guests are happy
00:10:40
with your listing yes your reviews do
00:10:42
absolutely matter and recent bad reviews
00:10:45
will do bad for your listing any bad
00:10:48
reviews yes but there is an element of
00:10:49
what we call temporality we'll talk
00:10:51
about that in the future and moving on
00:10:53
step three in a road map to a full
00:10:55
calendar is the funnel itself we talked
00:10:57
about this a little bit because it's
00:10:59
married to the algorithm itself but
00:11:01
let's dive a little bit deeper here
00:11:03
because the funnel affects the customer
00:11:05
so we're going from Airbnb related stuff
00:11:07
to customer related stuff let's take
00:11:09
that Journey so from the top and I mean
00:11:11
it top of funnel is firstpage
00:11:13
Impressions how many times are you shown
00:11:15
to someone on the first page and then
00:11:17
how many views how many clicks do you
00:11:19
get and between those two numbers is a
00:11:21
conversion percentage 100 firstpage
00:11:23
Impressions one view that's a 1%
00:11:25
conversion to view not to be confused
00:11:27
with your booking conversion perc
00:11:29
percentage that's another one but once
00:11:30
someone is a view on your listing they
00:11:32
want to see quality of view so bounce
00:11:35
percentage or bounce rate the number of
00:11:37
times that people click away in just a
00:11:38
few seconds or less is a very important
00:11:41
metric that every website uses they want
00:11:43
to make sure that that click is a
00:11:45
relevant click if someone clicks on your
00:11:46
listing and then immediately closes the
00:11:48
box that means that they regret clicking
00:11:49
for some reason and that typically has
00:11:51
to do with your very first five photos
00:11:53
on desktop if you ever click on an
00:11:55
Airbnb listing on a desktop computer
00:11:57
you'll see what I mean that one hero
00:11:59
photo goes to the left and then there's
00:12:01
four other photos photos 2 through five
00:12:03
that create a collage a five photo
00:12:05
collage and those five photos need to do
00:12:08
a good job of keeping someone on your
00:12:10
listing they should be an
00:12:11
all-encompassing view of your listing we
00:12:13
talk about this in re algorithm by the
00:12:15
way we talk about your title and the
00:12:17
fact that your title actually is a
00:12:19
subtitle kind of weird but your title
00:12:21
doesn't matter nearly as much for
00:12:22
getting clicks as you think it does and
00:12:24
your title shouldn't be the name of
00:12:25
something real quick tip your title
00:12:27
should have amenities in there because
00:12:29
someone sees the hero photo in bold
00:12:31
it'll say home in Denver and then after
00:12:33
home in Denver in softer tone text it'll
00:12:36
have the title and the title should say
00:12:37
that you've got like king bed hot tub
00:12:39
stuff it shouldn't say the dreamy house
00:12:41
the dreamy house no one cares they want
00:12:43
to see amenities in there they want to
00:12:44
see a reason to click so change your
00:12:46
title to be ameni heavy Pro tip but
00:12:48
again we're back on the page we've
00:12:50
already clicked on the listing we see
00:12:51
the five photos what do we see next well
00:12:53
we see the total price to book in the
00:12:55
calendar section we see the host's name
00:12:57
photo total number of listing reviews
00:13:00
and review quality and then below there
00:13:01
we see the description this first
00:13:03
impression is going to be important this
00:13:05
landing page is so important for that
00:13:07
bounce percentage we want people to have
00:13:09
a reason to stick around and stay six
00:13:10
out of every 10 guests they click the
00:13:12
photos first before anything else they
00:13:14
go right to the photos and they rip
00:13:15
through because Airbnb is a visually
00:13:18
driven platform for Unique listings this
00:13:20
isn't a hotel website this is a place
00:13:22
for one-of-one listings listings with
00:13:24
character and personality and color and
00:13:27
nuance and stuff people want to see this
00:13:29
stuff so six out of 10 people want to
00:13:31
click through the listing to find out
00:13:32
everything that they can which is why in
00:13:34
real algorithm and other places I talk
00:13:36
about how important the photos are to
00:13:38
show all of the amenities to show things
00:13:40
like your coffee station to show that
00:13:41
you have decaf and tea and everything
00:13:43
else to show that you are well prepared
00:13:45
and that you're thoughtful and that your
00:13:47
guests are going to love it there you
00:13:48
could write it all in the description
00:13:50
but chances are they're not going to
00:13:51
read it they'll see it in the photos
00:13:52
though I guarantee it if you have a hot
00:13:54
tub and it's not in your photos why did
00:13:56
you even buy the hot tub you guys get
00:13:58
that right and this concept of having a
00:14:00
good photo real interesting photos not
00:14:02
overly redundant where you take 10
00:14:04
photos of the living room all in a row
00:14:05
where people have to click through them
00:14:06
and people become disinterested making
00:14:08
sure that you do a good job with your
00:14:10
photo journey and make sure that your
00:14:12
description is written in the correct
00:14:13
way that gets people to keep reading in
00:14:15
an engaging way this leads to hangtime
00:14:18
on a listing so hangtime on a listing is
00:14:20
the total number of seconds that a
00:14:22
window is open for balce rate is how
00:14:24
many times people click away in a number
00:14:26
of seconds or less and hangtime is the
00:14:29
amount of time that someone is on your
00:14:30
site or a site visit duration the longer
00:14:33
someone sticks and clicks around the
00:14:34
more interesting your listing looks it's
00:14:37
like watch time on this video if you've
00:14:39
watched this video this long by the way
00:14:40
you obviously care about your airb me
00:14:42
business and I congratulate you not many
00:14:44
people do this much research to do a
00:14:46
good job on their business any business
00:14:48
let alone something that is considered
00:14:49
low barrier to entry like Airbnb so not
00:14:52
only congratulations but thank you from
00:14:54
the bottom of my heart because you
00:14:55
watching this long YouTube thinks that
00:14:57
I'm good at this it's almost says if you
00:14:59
like the video too which if you do thank
00:15:01
you for that and beyond hangtime my
00:15:03
friends is engagements and engagements
00:15:05
have again a sense of temporality let's
00:15:08
talk about this temporality or a
00:15:10
time-based metric inside of an algorithm
00:15:13
gives more weight to something when it
00:15:15
happens immediately so for example if
00:15:17
somebody wishlisted your property or
00:15:19
sent you a message or shared the listing
00:15:21
with someone these are all three
00:15:23
activities that someone could do that
00:15:25
aren't booking your property but all
00:15:27
three imply interest and Airbnb cares
00:15:30
about that they want to know which
00:15:31
listings are interesting because
00:15:32
remember some listings are like $110,000
00:15:34
a night not everyone can afford it but
00:15:37
masses of people will upvote listings in
00:15:39
this way and Airbnb will know which
00:15:41
castles are the coolest so they'll put
00:15:43
that castle first and then that castle
00:15:45
will get booked eventually by whoever is
00:15:46
the money bags that can afford a $10,000
00:15:49
per night listing But as time goes by as
00:15:51
season turns to season if people don't
00:15:53
send you messages constantly if people
00:15:55
aren't sharing your listing or adding it
00:15:57
to wish lists then that data as it gets
00:16:00
older the wish lists of months gone by
00:16:02
no longer matter you're no longer
00:16:04
interesting today because that wishlist
00:16:08
ad was temporarily relevant and that's
00:16:11
the definition of temporality it is
00:16:13
temporary Pro tip I do not recommend you
00:16:15
add your listing to a bunch of wish list
00:16:17
groups out there and try to get them
00:16:19
added in when you don't need it save
00:16:21
that for a rainy day if your listing is
00:16:23
doing just fine without everybody adding
00:16:25
it to a wish list don't go and do it
00:16:27
just wait for slow season or something
00:16:29
like that all of this that we just
00:16:31
talked about can be boiled down to this
00:16:33
concept of a meaningful click every
00:16:36
click on your listing can be meaningful
00:16:38
or low quality and Airbnb has moved from
00:16:41
sheer volume-based view data to
00:16:43
meaningful view or meaningful click data
00:16:46
they want to see real people really
00:16:48
checking out your listing really
00:16:49
engaging because it's really easy to
00:16:51
game click volume and people did it and
00:16:54
that's why it's broken so here we are
00:16:56
and then of course at the end of this
00:16:57
you get your conversion percentage which
00:16:59
is after somebody clicks and goes
00:17:01
through all this cool stuff did they
00:17:02
book and if they booked you get a win
00:17:04
and it's on your calendar unless they
00:17:06
cancel and hopefully they don't and
00:17:08
Airbnb thinks you're good because you
00:17:10
have a booking congratulations but the
00:17:11
funnel concept doesn't end there
00:17:13
remember how I said the funnel is where
00:17:15
we transfer from what Airbnb cares about
00:17:17
to what guests care about well let's get
00:17:18
to the guest side of the funnel number
00:17:20
one is Clarity confused people don't
00:17:23
make decisions so your photos it would
00:17:26
be really good if they were concise they
00:17:28
were all shot at the same level same
00:17:30
height kind of like that same angle
00:17:32
across the room not angled down or
00:17:34
angled up nothing wonky like this make
00:17:36
sure that your photos are good and by
00:17:38
good I mean consistent the color grading
00:17:40
is clean and clear your whites are all
00:17:42
the same shade of white around all your
00:17:43
photos which is a color balancing thing
00:17:45
almost any photographer can do this for
00:17:47
you but surprisingly photographers don't
00:17:50
do everything because Beyond The Clarity
00:17:52
in the photos and the consistency we
00:17:54
want to see effort this is the big one
00:17:57
within the last couple of years my
00:17:58
friend if you're going to write one
00:17:59
thing down right now big e f o r t
00:18:02
effort people are getting smarter by the
00:18:04
day online kids are born with phones in
00:18:07
their hand on the way out of the womb
00:18:08
basically they've got a phone in their
00:18:09
hand and because of this they can tell
00:18:11
who's a fake online they can tell who
00:18:13
actually cares or who's not doing
00:18:15
anything at all and so you could look at
00:18:16
a listing that looks really clean cut
00:18:18
and good but it's lacking so many things
00:18:21
there's no plates on the table there's
00:18:22
no plants anywhere in the house there's
00:18:24
no artwork God forbid the TV is blank it
00:18:27
doesn't show anything on the screen
00:18:28
which I like to put Disney Plus on the
00:18:30
TV when I take my photos and the
00:18:32
bedrooms are not adorned with any sorts
00:18:34
of throw blankets or cool extra pillows
00:18:36
or anything the fact that the listing is
00:18:38
blank aside from just good General
00:18:40
quality is a sign of low effort and a
00:18:42
good listing even though it's kind of
00:18:44
nice that shows a low effort in every
00:18:46
other way says that the host does not
00:18:49
care about its guests a person will see
00:18:51
the photos and go you know what this is
00:18:53
cool but something's wrong here I just
00:18:55
feel like this listing is kind of like a
00:18:57
investment for some guys who's trying to
00:18:59
do the minimum they will go to the
00:19:00
reviews and look for signs that
00:19:02
something is up that something is not
00:19:03
quite right and they'll often find this
00:19:05
place is okay if you don't want the host
00:19:07
to care about you come and stay it's
00:19:09
just really generic if the place shows a
00:19:11
lot of effort if you've got actual books
00:19:13
on the coffee table if you've got plants
00:19:15
and lamps and knickknacks and good art
00:19:17
and signs of character and personality
00:19:20
and love in the home like a coat rack
00:19:22
with a hat and a coat in the photos like
00:19:23
I showed in that last video if you're
00:19:25
doing stuff like this that shows effort
00:19:27
it builds Trust with the guest and this
00:19:30
is a big part of whether or not somebody
00:19:31
will make a booking with you because
00:19:33
there's a lot of good listings but
00:19:34
there's not a lot of good hosts and you
00:19:36
know what it's after all of this
00:19:38
normally that they'll actually check the
00:19:40
price they will check the price after
00:19:41
the photos and when they look at the
00:19:43
photos they'll go I don't know if I've
00:19:45
made up my mind about this listing yet
00:19:46
for consideration so let me go to the
00:19:48
reviews then from there they will go to
00:19:50
the price and actually make a
00:19:51
determination if they like everything
00:19:53
they see for the price on Airbnb no
00:19:55
one's budget is absolute you can get
00:19:57
more money than your neighbors
00:19:58
absolutely can you can even collect a
00:20:01
higher cleaning fee this is
00:20:02
controversial and I teach this mostly in
00:20:04
private and why in private so if you
00:20:05
have questions about this DM me but if
00:20:07
your listing looks amazing you can add
00:20:09
more profit to your cleaning fee and
00:20:11
guests won't understand what this means
00:20:13
and they'll get mad at me for saying it
00:20:14
but there's a psychological element to
00:20:16
this you can add profit to your cleaning
00:20:17
fee if your listing is a must-have
00:20:19
listing and we'll talk about that in
00:20:21
private but that is just one line item
00:20:23
in airbnb's final price for the listing
00:20:25
and a guest will be looking at your
00:20:27
listing and likely other one ones and
00:20:29
make a determination on whether or not
00:20:30
they like your listing at your price the
00:20:32
perceived value is how well you took the
00:20:34
photos how well you did the description
00:20:36
all that stuff their perception of your
00:20:38
listing becomes absolute value what you
00:20:40
think your listing is worth is not what
00:20:42
it's worth anymore you could have made
00:20:44
an amazing listing it could have a hot
00:20:45
tub it could have zebra in the backyard
00:20:48
and if people don't see that value
00:20:50
because you didn't Market it the right
00:20:51
way their perceived value becomes
00:20:53
absolute in the moment that they make
00:20:55
this decision so now your listing is one
00:20:57
of four or five tabs opened online
00:21:00
they're looking at yours they're looking
00:21:01
at that shoe Airbnb from that Nursery
00:21:04
ride they're looking at a castle outside
00:21:06
of Naples somewhere just outside of
00:21:08
Mount vvus they're looking at all this
00:21:10
stuff and they have to make a decision
00:21:11
on which one they like and they're going
00:21:13
back and forth between the tabs looking
00:21:15
at the reviews the prices and they're
00:21:16
hemming and they're haing they're
00:21:18
hemming and haing and now you have one
00:21:21
last chance to get a booking here and
00:21:22
it's called a call to action you can put
00:21:24
in your listing description and in the
00:21:26
description of your photos calls to
00:21:29
action that encourage someone to send
00:21:31
you a message no not to book God forbid
00:21:33
don't ask them to book now that's a
00:21:35
little committal don't you think people
00:21:36
go I don't know if I want a book yet but
00:21:38
I'll send them a message and what's
00:21:40
really good about getting someone to
00:21:41
send you a message is they are deeper in
00:21:44
your sales funnel that's why Airbnb
00:21:46
recognizes this as a significant metric
00:21:48
of Engagement if you can get someone to
00:21:50
send you a message they're like 10 times
00:21:52
more likely to book I don't actually
00:21:53
have a stat for that but 96% of stats
00:21:56
are made up anyway and so in that case
00:21:58
the message gets them deeper in the
00:22:00
funnel they get to talk to you you
00:22:02
become a real person you're humanizing
00:22:04
you're going to be nice and
00:22:05
complimentary and ask them questions and
00:22:06
they're going to enjoy talking with you
00:22:08
and the Mount vvus Castle is still just
00:22:10
some silent listing down the way that
00:22:12
they've never talked to and now you get
00:22:14
the booking over the shoe and the castle
00:22:16
because you wrote calls to action in
00:22:17
your description to send you a message
00:22:19
and in your photos so that way people go
00:22:21
oh yeah let me just message that guy or
00:22:23
that girl or that person and it's these
00:22:25
little incremental moves forward towards
00:22:27
the sale that the the guest doesn't know
00:22:29
you're trapping them into purchasing
00:22:31
that gets you a little closer to making
00:22:32
the money if you want to learn how to
00:22:34
write calls of action into your
00:22:35
description or into your photos if you
00:22:38
want to learn every psychological trick
00:22:39
that I use to trick people into buying
00:22:41
my listings re algorithm absolutely is
00:22:44
where you want to go to learn all of my
00:22:45
coolest techniques on the algorithm
00:22:47
again listings in the description
00:22:49
probably a QR code somewhere because you
00:22:51
know it's 2025 now and it is January
00:22:54
14th at 7:00 p.m. Central and it is only
00:22:57
$80 again you get one day booked from
00:23:00
real algorithm for the rest of your life
00:23:02
it will pay for itself and then some I'm
00:23:05
pretty sure your listing is worth more
00:23:06
than $80 if you don't think so I'll
00:23:08
convince you it's worth more than $80
00:23:10
you got to think of yourself a little
00:23:11
higher than that my friends and number
00:23:13
five yes there's a number five in your
00:23:14
road map to a full calendar it is the
00:23:16
performance feedback loop of your
00:23:18
listing Airbnb has taken everything that
00:23:20
we've talked about and made one gigantic
00:23:22
snapshot of your listing and put a
00:23:23
stamped price on it your value index
00:23:26
your listing is worth $400 on a tues
00:23:29
but when Airbnb gives you a booking and
00:23:32
you do good or you do bad that feedback
00:23:34
loop goes back in and Airbnb will then
00:23:36
adjust they'll go you know what you
00:23:37
weren't worth 600 bucks the guest wasn't
00:23:39
happy at 600 but they were happy at 500
00:23:42
so you've got this review density like a
00:23:44
five star review density at different
00:23:45
tranches of price and Airbnb will make a
00:23:48
decision on whether or not to reinforce
00:23:50
price levels in their value index for
00:23:53
your listing based on this feedback
00:23:54
isn't that kind of cool so if you reach
00:23:56
for the stars on price and Airbnb gives
00:23:58
you a five-star review Airbnb will go
00:24:01
hey this was a great transaction at a
00:24:03
great price we'll make a lot of money
00:24:04
with this guy or girl and let's keep it
00:24:06
moving let's keep this gravy train
00:24:08
rolling and to give you the picture with
00:24:10
as much clarity as I can on this topic
00:24:12
of performance-based feedback it is
00:24:14
everything that you've ever created in a
00:24:15
snapshot against your reviews review
00:24:18
quality review percentage left if people
00:24:20
leave reviews less than 50% of the time
00:24:22
that's actually a bad metric it is your
00:24:24
total trailing occupancy if people are
00:24:26
not booking your listing then your
00:24:27
listing must not be interesting it is
00:24:29
the temporal and recent wish list data
00:24:32
all of these are temporal your trailing
00:24:34
occupancy your most recent reviews the
00:24:37
most recent interest data like messages
00:24:39
and wish list ads all of this has a
00:24:42
sense of recency it's all weighted to
00:24:45
yesterday the yesterday is the most
00:24:47
important your reviews a year ago or
00:24:49
your occupancy a year ago is less
00:24:51
important so what you did yesterday is
00:24:53
more important than last year and then
00:24:54
adverse actions Airbnb can put adverse
00:24:57
actions on your account if they think
00:24:59
that you've done bad stuff to guess if
00:25:00
they think that you're being shady if
00:25:01
they think you're violating some of
00:25:03
their terms of service they can
00:25:05
shadowban or throttle the views on one
00:25:07
of your listings they can suspend you
00:25:09
all together this is the stuff that we
00:25:11
try to avoid but alas Airbnb is Airbnb
00:25:14
and they can be kind of like the KGB at
00:25:16
times instead of the Airbnb at times so
00:25:18
when you take this model for maximizing
00:25:20
Airbnb bookings and apply it to your
00:25:21
listing try to remember your listing is
00:25:24
a living breathing piece of your brand
00:25:27
be loud stand out make mistakes take
00:25:29
some risks get experimental do stuff
00:25:31
that other people would never do because
00:25:34
this industry still has a level of
00:25:36
exploration in it and you can do stuff
00:25:38
that other people would be too scared to
00:25:40
do and you can define a type of
00:25:42
Personality for your brand that no one
00:25:43
else would dare live and hospitality is
00:25:45
a lot about the experience so if you're
00:25:47
brave enough to give somebody an
00:25:48
experience that no one else can give
00:25:50
you'll make all the money or at least a
00:25:51
good chunk of it for the people that
00:25:53
care about the experience that you're
00:25:54
offering and just as important as that
00:25:56
have fun no one likes a crap host you
00:25:59
will see in my free content that I try
00:26:00
to teach people what is possible what
00:26:02
they can do and also how to do it with
00:26:05
techniques that are designed for a wider
00:26:06
audience but when people come to me for
00:26:09
coaching and cracking superos they'll
00:26:10
come to me as an individual with
00:26:12
individual skills drawbacks strengths
00:26:14
weaknesses and I will work with them to
00:26:16
find out what they can do that will give
00:26:18
them specifically results that no one
00:26:20
else can get this type of coaching is
00:26:21
far more advanced and far more nuanced
00:26:23
and much more powerful than anything I
00:26:25
could give for free ever on a YouTube
00:26:27
video and so my friends if you want to
00:26:29
take your Airbnb business to the next
00:26:31
level with one-on-one coaching from
00:26:32
yours truly then DM me on Instagram at
00:26:35
Airbnb automated or click the link down
00:26:37
below to learn more about cracking
00:26:38
superhost where my students yes they
00:26:41
have made over a billion dollars on
00:26:42
Airbnb with my coaching and we're going
00:26:44
to keep that gravy train rolling too and
00:26:47
additionally for more of my thoughts on
00:26:49
Airbnb in 2024 2025 watch this video
00:26:52
next thank you so much for watching this
00:26:54
video all the way through to the end you
00:26:56
are my favorite people and as always my
00:26:58
friends I will see you on the other side
00:27:01
[Music]