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hey everyone Liam hotley here and today
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just wanted to make a quick video Even
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though this is the holiday season and I
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hope you're all having a great time with
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your family and friends that's what you
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celebrate but I wanted to make a uh sort
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of looking forward video into 2025 for
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those of you with an AI automation
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agency who want to really be on the
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front foot and I'm going to be sharing
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what I have seen significant shifts in
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the market on my end um at Morningside
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Ai and what I suspect to be one of the
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driving forces of change and uh really
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where everything is going with this
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space um within 2025 and Beyond and so I
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wanted to make this quick BD just
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breaking down what we're seeing on our
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end and how you guys can start to
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position your agencies to benefit from
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what I think is going to be the big
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shift in the market in 2025 so um this
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goes right back to what I've talked
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about a lot on this channel um earlier
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earlier this year um about the
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technology adoption life cycle and how
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technology is typically adopted
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throughout a a market all right so you
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guys have seen it if you haven't already
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watched that video I highly recommend
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you check that out it's kind of like
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mandatory stuff for making money in
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emerging Tech spaces so I'll put a video
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link up here or on the description or
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somewhere um and I recommend you watch
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that first cuz it's when I break down um
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the Dynamics of the market and how
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technology is adopted by businesses or
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by any anyone really um in different
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stages you have the innovators you have
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the early adopters you have the early
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majority the late majority and then the
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laggards but
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basically technology adopted in
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different phases by different groups of
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people who have different inclinations
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towards the technology right maybe
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they're an early adopter and they see
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they like to take a bit of a gamble or
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risk on new technology or they're in the
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early majority which are people that
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need to see a bit with proof and
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evidence before they can make a jump and
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take the investment um but all of this
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is based around us trying to sell AI
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systems and services and solutions to
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businesses and you're going to get a
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spread of business owners who fall into
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different categories right and how this
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relates to the big shift we're going to
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see next year is that for the most part
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we have been focused over the past two
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years and so really talked about this
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model and and it's gained so much
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traction in the past two years it's been
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primarily focused on the implementation
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section and this is because we've been
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primarily dealing with uh early adopters
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and by implementation I mean
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implementing AI into their businesses
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like actually Building Systems for them
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and saying this is going to make some
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kind of meaningful difference in your
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business so that's implementation and
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that's what we've really been focused on
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it's can you get these early adopters or
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business owners who are interested in Ai
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and basically profit off of their
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interest and willingness to spend money
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on this new technology that excites them
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that they want to get ahead with and
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that's what the AI automation agency
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model up to this point is largely being
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based around which is there's a bunch of
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really adopters who want to spend some
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money we can Market ourselves through
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personal branding through YouTube
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through if you're doing like cold
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outbound as well basically get yourself
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in front of these people or try to find
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those who are interested in it and offer
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your services and say hey look if
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there's something that you would like to
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build um we can do it for you or even
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identify a more specific offer that you
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sell um that you've really dialed in and
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you found hey this is a great offer to
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sell and you're reaching out to
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businesses and trying to say hey I can
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do this for you and then providing a bit
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more proof so that's more so dealing
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with the early majority and trying to
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sell to people who aren't necessarily
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implementation or or ready for AI
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systems or aware enough about the
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problem and or about the benefits they
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provide the key is that the
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implementation layer that we've been so
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focused on is actually what we have
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realized at morning side AI uh over the
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past say 3 to 6 months as we've been
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working with our our Consulting division
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that we've set up here in New Zealand is
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that the implementation step is actually
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kind of way way down the pipeline and
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it's really a late stage way of
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capturing value in the AI space as an
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agency and you've got a lot that happens
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before that and while it has been good
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to start off initially and just deal
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with the implementation uh and selling
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implementation for businesses who are
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ready for it and and eager for it sure
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that's been a great way for us to get
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our agency off the ground and as for
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many of you guys as well um we see that
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there's a much bigger opportunity going
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into 2025 and a slightly different model
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and I mean if you go right back to when
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I first started talking about the AI
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automation agency model it was aimed at
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small to mediumsized businesses and
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helping them to implement and integrate
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AI into the business and it was always
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really leaning towards you are going to
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be the in the same way that social media
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marketing agencies were the people who
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helped businesses to move online and
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start uh not necessarily Move online not
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like set up their website but I mean
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they do that sometimes but move into
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social media marketing and start start
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being their guide to getting into the
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digital marketing era and that's what
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the AI automation agency model is
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ultimately going to move towards uh in
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the long run but next year is when I
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really see that shift taking place and
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that you're going to see us moving more
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towards or the agencies who really
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succeed moving more towards being the AI
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transformation partner for businesses
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and whether that's being general which
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may be quite difficult or niching down
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to saying hey I I'm the AI
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transformation partner for and and I'll
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explain exactly what that means on an
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implementation and on a like operational
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standpoint in a second I saying we are
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we help planning businesses transition
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into the AI it's basically the the offer
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that you're you're helping them out with
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right or that you're you're presenting
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to them and so the way this would look
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as we see that morning side AI we're
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starting to identify these real key key
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areas uh that your agency can can focus
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on and can provide value to businesses
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and this really allows you to tap into a
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much larger chunk of that market of of
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business owners right the technology
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adoption life life cycle we've got these
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big chunks of the business owner
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population in in your given niche who
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are not ready for AI implementation yet
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but this strategy that I'm talking about
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right now essentially allows you to tap
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into pretty much the entire spectrum and
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everyone in the market because you're
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taking a different approach than going
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straight from implementation right so
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this strategy this AI transformation
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partner kind of offer starts with basic
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education right so that's taking
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businesses we've found in our Consulting
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business that we've started here that
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you go to some of these companies and
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they just know absolutely nothing and
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even at this point they're still at the
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starting blocks and this is in New
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Zealand we are not on the most on the
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front foot necessarily with AI here in
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the states it might be a little bit more
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common for businesses to be making moves
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but I'd say on the most part if you go
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and start knocking on doors around your
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your city if you're living in the states
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if you live anywhere and you start
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knocking on doors of businesses and
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asking them about what do you know about
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Ai and uh what benefits does it present
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what are the risks um have you thought
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about implementing it you asking all
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these basic questions and the business
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owner just like M I have no clue what
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you're talking about and I'm not really
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that interested in it sure I'd like to
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make more money and spend less um but I
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don't know what this AI stuff is so step
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one is that there's a huge opportunity
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for just basic education and there's the
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whole population and business owners
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need to be brought up to speed in it
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just like they did with what is a
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website and why the hell should I put it
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in why the would I spend money on
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getting a getting a website set up right
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this we have the same opportunity now
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and yes we've been focused so much on
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implementation
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but you go back like two steps I'll
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explain the in a second and the first
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thing is just what is the technology
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what what does it actually do uh what
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are the risks with it and like what are
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what what's the difficulties of me
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getting to the point where I actually
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get some value out of it so we see there
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as being a big opportunity if you're
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really looking to scale into 2025 and
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Beyond so that you can tap into say your
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entire Niche not just the plumbers who
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are I'm using Plumbing as an example but
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not just the plumbing businesses who are
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watching my video or are kind of really
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really techy and and they're ready for
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implementation and they're aware of what
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AI is which should be obviously a very
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small portion of the the plumber
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business own the population but by
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positioning your business in a in a way
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that says look we can actually do the
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education section so we can start to
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convert that 97% of people who are not
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interested and start to move them down
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the the pipeline towards being
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implementation ready that is step one so
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step one would be education okay can you
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go they use Plumbing as an example again
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but this is for any nich this is when
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being niched down is probably going to
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be the significant Advantage because
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it's going to buy from industry to
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Industry right we saying we help XYZ
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types of businesses to transition into
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the
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aih there's this different wording for
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that I mean that's probably not what we
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would ultimately go for for the the
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offer that we working on a morning side
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AI but that's the the main concept of it
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right so you've got Education First what
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do a tech and then the next step after
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that is once they've got that
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foundational understanding it's like
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okay now let's go into use case
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identification and this is what we see
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as the kind of Consulting portion and
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where we've learned from our own
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Consulting team that there's this really
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key need of use case identification with
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the businesses and a team that can go
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through and do a really rapid and
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efficient AI audit and that we see as
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the second layer of of this this new
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kind of AI transformation offer we've
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educated them okay now we can actually
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have a proper productive discussion
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about what this stuff can do for your
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business so you've understood the
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foundations now the next layer on top of
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that is what can it actually do for your
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business let's run through some of the
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systems you have right now let's
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identify any of the low hanging fruit
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let's do a breakdown of okay well this
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is big opportunities the the uh the
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difficulty value Matrix which I've
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talked about on the channel here before
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again I'll link a video to it in the
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description or somewhere here a lot of
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the stuff I've already talked about
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before um but I know we often need to be
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reminded uh more than we need to be How
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does it go we often the what is that
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saying we need to be reminded more than
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we need to be
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told oh
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no we need to be reminded more than we
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need to be taught so again I'm just
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reminding you of the things that I've
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talked about here before but basically
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walking through use case identification
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with them where do these things that
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we've discovered and identifi within
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your business and where do they fall on
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the difficulty value Matrix like how are
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there some low hanging fruits some some
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quick wins that are not very difficult
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to implement but are hugely valuable and
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one of the longer term projects that we
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can look at that are going to be high
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value but also High difficulty and take
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time and so being able to make a bit of
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a road map or timeline on how they can
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start to take those off then you are
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ready for the implementation section and
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then we get to what we've all kind of
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been familiar with with this AI
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automation agency which is actually
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using our development teams to build the
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systems for them and then go through the
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the cycles of iteration to get them
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performing well and then managing that
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system moving forward so I guess
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implementation would be one and then
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you've even got another step after that
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which is ongoing optimization and
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maintenance
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so so technically there's four parts of
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that right the education what is the
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stuff Consulting and use Cas
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notification how can this actually help
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my business how does it apply to my
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business implementation okay let's
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actually build this now and then the
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ongoing maintenance so there's four
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different ways that you can create value
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and sell things to them right and that
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can either be sold as a package where
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it's like okay this is going to be
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$155,000 for me to we do we help
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plumbers to move from here to here we
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have this complete offer and we're going
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to walk you through step by step by step
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or you can start to like kind of make
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that more peace meal and you can say hey
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we have this free education offer and
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then you can advertise directly to
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Plumbers you can go to you can go to
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Plumbing conventions again Plumbing as
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the example um and then you can say okay
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well I'm going to do the education I'll
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actually give the education away for
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free and build some trust with these
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plumbers and say I am the go-to guy for
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AI and your plumbing business and then
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you can sell them on the use case
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dentification you say oh actually we've
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got $2,000 package for um use case
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notification you'll work with our
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Consultants directly we'll run through a
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whole process identify the best ways
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that you can use AI within your business
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and if you are smart about it you do
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stay niched down CU you can just keep
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doing it's basically how how different
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can one Plumbing business be from the
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other you actually aren't having to
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reinvent the wheel each time with this
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user case identification there may be
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some differences but for the most part
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it would be like booking systems or you
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know like optimizing schedules and and
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stuff like that
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so the use case identification package
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could become pretty lucrative as well
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and then you have the team as well to
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sell it and whether you are this is when
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becomes actually really good for people
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who are non-technical because if you get
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to the point where I'm like you're
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really good at selling you might be good
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at getting on camera or writing and you
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can really Market yourself or you've
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always been very much on the sales or or
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marketing side of a business or that's
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just the way you lean kind of naturally
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you can do your thing you can become hey
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I'm going to be the educator and I'm
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going to have this team of consultants
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and then when it comes to implementation
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I'm not going to have my own team of
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devs I'm going to be passing off to Dev
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Partners say you go to my free community
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or if you're part of my accelerator you
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can network with the the guys who are
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doing numbers in there and you find
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capable development Partners who don't
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want to do the marketing who don't want
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to do all the selling crap that they
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don't there's never really part of their
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MO and stuff that they want to do as a
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developer and then you can just pass
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them off and say hey look we'll take 20%
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of any deals we send you and these are
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going to be our implementation partners
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and that way you get to flex this
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business model to what you need and if
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you're a development partner you can
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find people who are doing the strategy
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and doing the educating and you get to
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just get the leads that you want and if
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you think often if it's custom
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development your margins may be I know
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50 60% and so if you are a markety sales
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person who's going to be doing that
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education and priming them for that
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implementation step the actual real
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value creation and how you get hundred
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of thousands of dollars in savings and
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you're passing it off and getting 15 to
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20% you like that's you're almost there
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if a project runs runs long and you end
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up going uh over over um the expected
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timeline you could only end up profiting
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20% % and you've had to have the whole
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div team and do all of the management
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yourself so it can actually be pretty
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like if you're just getting 20% pure
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profit for just passing it off it's not
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actually that much worse you're making
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like like half the profit that a full
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Dev agency would be making but with 0%
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of the headache that comes with running
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the whole Dev so that's not to say I
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highly recommend you should just go and
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sell it and then pass it off that's just
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a strategy that you can adopt
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and my point here with this whole video
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is that I think this is where this is
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where we see it going this is where we
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are moving our agency and I'm going to
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upate you more on that next year but we
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see this as really the uh the
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opportunity to scale hard into different
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Industries because once you have that
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offer you've got I have education for
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them I have a great team of Consultants
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that I can or Consulting strategy at
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least like a system where you can get
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one of your team on and they go on and
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they walk through this this this this
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this great we've got that that's a you
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can sell that as a package or you can
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just have it as part of this whole
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package as well but then you get you
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unlock that technology adoption life
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cycle you unlock a significant chunk of
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the market when now you can Market to
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any business owner because you have
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something for every stage of the
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Readiness like hey okay let's still a
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quick question there do you know about
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Ai and what things yeah yeah got a
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pretty good idea okay great well do you
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know where it can best help your
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business I yeah that's really where
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we're stuck we're not sure okay great
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well we've got a Consulting package we
00:14:45
can get you straight onto that and then
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after that we've got some great partners
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that we can help you uh connect with or
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we can actually build it for yourself
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and then there's another opportunity
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that comes off the back of that that we
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are eyeing up particularly at
00:14:56
Morningside Ai and that's if you did
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have a group of De Partners say you were
00:15:00
doing this make a package that say $5 or
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$20,000 for this AI transformation
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that's into end you've taken them from
00:15:06
basic education you've even got maybe a
00:15:09
layer of Staff education in there as
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well where it's like upskilling them as
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well Consulting implementation
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maintenance teacher and then if you're
00:15:15
really smart you can hand off all of the
00:15:17
kind of lower ticket smaller stuff to
00:15:18
your Dev agencies that you identify with
00:15:20
them your partners and then if there's
00:15:22
one really interesting thing that you're
00:15:24
like wow I think we could build
00:15:25
something around that and actually start
00:15:26
to sell it to other businesses within
00:15:28
that niche then you say we're going to
00:15:29
put our Dev team on this one it might be
00:15:31
like a really complex sales system but
00:15:33
you know it's going to drive a ton of
00:15:34
value or we've had things that were
00:15:36
popped up recently in the Consulting we
00:15:37
do run to like a computer vision
00:15:39
Inventory management system and so well
00:15:41
if we built that we could actually then
00:15:43
start to sell that to other businesses
00:15:45
in that Niche and you start to build up
00:15:46
a bit of a portfolio of these software
00:15:49
Solutions AI software solutions that are
00:15:51
massively useful and you've got a great
00:15:52
case study to then go and sell it on to
00:15:54
other people so that's how you can start
00:15:56
to build a bit of a software portfolio
00:15:57
as well so
00:15:59
I I don't want to go much deeper on that
00:16:01
cuz I'll I'll take the window out of my
00:16:03
sales for next year and what we're doing
00:16:04
at Morningside but I thought I'd put you
00:16:07
guys onto a bit of game there as to
00:16:08
where I see the market moving and I
00:16:11
think this is something you should all
00:16:13
be considering if you you might have a
00:16:15
good thing going with the implementation
00:16:16
already and you got a good good amount
00:16:17
of momentum but looking further ahead
00:16:20
and if you really want to unlock a
00:16:22
bigger chunk of the market now that we
00:16:23
are getting a little bit more
00:16:24
competition there's more people trying
00:16:25
to come after this that's not to say
00:16:27
we're late I still think we are so so
00:16:29
bloody early to this when you when you
00:16:30
again when you do the knock on the door
00:16:32
test and there's like no businesses
00:16:33
using it um it shows that we are still
00:16:35
so early uh but this is something you
00:16:38
should look to be doing hey how can I
00:16:39
start to unlock and tap into more of
00:16:42
this untapped market and it's not just
00:16:44
those early adopter who are really ready
00:16:46
for this technology already but I want
00:16:48
to start accessing that bigger part the
00:16:50
early majority and even the late
00:16:51
majority by being able to give them a
00:16:53
much more beginner for anything and tell
00:16:55
you like hey AI is really going to spre
00:16:57
shap the industry I know can seem quite
00:16:59
scary and daunting but if you give me
00:17:01
I've got this free program or this free
00:17:03
little course that's going to walk you
00:17:04
through we've got a paid course whatever
00:17:05
it is that's going to take them through
00:17:07
to the stage where they're ready for use
00:17:08
case identification and you got to start
00:17:10
thinking about it in these different
00:17:11
layers of of value that you can provide
00:17:14
so that's my little message for 2015 um
00:17:18
I'm super excited for this and I can't
00:17:19
wait to see some of you take this kind
00:17:22
of offer and just absolutely crush it
00:17:24
and and dominate niches U either within
00:17:26
your within your country or
00:17:27
internationally as well I'm just so
00:17:29
excited because there's so much
00:17:30
potential left like we have just just
00:17:32
got started when you're seeing that
00:17:33
we're now developing the model to this
00:17:36
point and the all these companies are
00:17:38
still starting at the they're still at
00:17:40
the starting blocks so um I hope you
00:17:43
guys are excited for 2025 there's so
00:17:45
much opportunity and so much to be
00:17:48
gained um here monetarily but also just
00:17:52
in like self-actualization and uh like
00:17:55
building something building a business
00:17:56
in the space and feeling like you've
00:17:57
achieved something feeling like you're
00:17:58
proud of yourself and I think that is as
00:18:01
much of a part of Entrepreneurship as
00:18:03
just the money like once you make the
00:18:04
money you need to find some other kind
00:18:06
of purpose so yeah I hope you guys have
00:18:10
had a excellent 2025 uh 2024 sorry and
00:18:15
uh I'm really rooting for all of you to
00:18:16
have an even better year in 2025 so
00:18:19
should be my last video for the year
00:18:20
actually um but yeah more on this to
00:18:23
come in 2025 but this is me for the year
00:18:25
signing out and I'll will see you next
00:18:27
year oh
