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a few months ago we teamed up with Alex
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heroi and other experts in the cold
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email space to share their thoughts on
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cold email Outreach as someone who sent
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over a million cold emails Alexi dropped
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some cold email gems here so today what
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we're going to do is we're going to see
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what the man himself has to say about
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cold email and how you can use it to get
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more clients every single month I
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encourage people who are getting into
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that game to just only look at progress
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from one step to the next and one step
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to the next one step to the next and
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then like it takes a very long time to
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lay all the bricks across the bridge
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then once the last breaks in all of a
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sudden the money just that was just
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stockpiled boom it flows through once
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you do get the first dollar across then
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you just start turning dials like okay
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how can I get op rate up how can get
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show rate up how can I get closeth rate
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up can I change this offer like all that
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kind of stuff and then it can just
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become a really well old machine so the
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first point that Alex makes is really
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the notion of just being patient and
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love this because what we don't want to
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expect is our first campaign our first
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thousand 10,000 even 100,000 emails to
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get that 10% reply rate allow you to
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finally close deals because really what
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Alex is saying it's The Compound Effect
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it's the compound effect of analyzing
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improving impr in analyzing improving
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analyzing improving and by doing that
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consistently over time what that's going
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to compound to is growth personalization
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will you could obviously there's tools
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now that will that can do
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personalization but we use vas a lot of
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times to help find the little tidbits
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that get put into the email so during
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the data enrichment process that's one
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of the things that we'll do from a
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tactical perspective I am also like five
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levels above this so like I'm giving you
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like the manager of those teams would
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probably know a lot better answers than
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me but just with broad brush Strokes vas
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are a big part of it it use software
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tools whenever we can automate any kind
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of personalization and a big part of it
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really comes down to how good the lead
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magnet is so this leads us to our second
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point from Mr hosi which is
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personalization and I know Alex is a few
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steps above this and definitely doesn't
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manage the cold email campaigns in his
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roles but the relevance of
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personalization from what I've seen is
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literally going to make or break your
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email what he says is that he uses
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virtual assistance which is a worthwhile
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investment and if you didn't know he
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also mentioned in his book $100 million
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leads that he actually uses instantly
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for his portfolio of companies so he
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might be using virtual assistance to use
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instantly personalization tool to make
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this even more effective it's really
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contextual it's like walking to a
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nightclub versus walking to a library
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even if you're the same person you might
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dress differently and you could look out
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of place I think that if there's a
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Facebook ad that looks really good I'd
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be like what is the core message of this
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and can I translate this into what would
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appear to be one toone communication and
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if you're running an ad versus an email
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one is one to many one is one to one
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best way to get someone to ignore one
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toone communication is to make it look
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like it's one to many actually wanted to
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back up on this cuz this is also the
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point on copy and personalization a lot
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of agencies that I see when they send
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over their copy for review it literally
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looks like they're writing on a
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billboard we need to go into the head of
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the recipient of the business owner that
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you're emailing if they receive what
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looks like an email blast or an ad do
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you think that they're actually going to
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be like wow this really spoke to me and
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I'm actually going to respond no Alex
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says the best way to get your email
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ignored is to make your onetoone
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communication look like one to many
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using personalization is going to be key
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and making sure that when you're
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emailing somebody it seems like you're
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doing one one one communication not one
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to many craziest response rates in my
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opinion and so the big breakthrough that
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we had in the cold Outreach process that
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I showed the numbers on was when we
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switched the lead magnet and that was
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what made the huge bump in response
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rates and then ultimately sales if I'm
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talking to a complete stranger it's like
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they don't care so it's like let me give
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you this thing that obviously costs
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money because I am so confident that I
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can provide you value and even if you
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don't buy anything from me you will get
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real value because other people in the
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marketplace charge for this thing so
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it's not like ascribing value to it it's
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saying other people charge for this and
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then on the back end it's like okay
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great how can I operationalize the
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out of this to drive down my cost so
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that I can do this at scale whatever my
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little lead magnet deliverable is this
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leads us to our next point which is lead
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magnets in the email and love what horos
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says the big fast value we talk about
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this a ton inside of our videos and
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we're talking to agencies and people
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that are leveraging qualy mail because
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at the end of the day if you want to
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know how to guarantee you don't get any
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responses on your cold emails like horos
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youa saying you're asking all the time
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you're selling all all the time you're
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selling in every single email asking for
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a book call asking them to buy the
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problem with this is that you're doing
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nothing to stand out and like what Alex
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says no one actually cares so instead do
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what Alex says and give something that
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somebody would actually pay for for free
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he mentioned later in this clip like a
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software company giving away free child
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of sorts this could be a mini course
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that you're selling a free trial
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depending on your service personalized
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audits of sorts and also love what he
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said about operationalizing it because
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you don't want to be bogged down by this
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but streamline the really unscalable
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which is a lead magnet something for
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free from this perspective so you you
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can do is you can just identify okay
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what is the lead magnet and then how do
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I scale the unscalable which is giving
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away stuff for free and just make that a
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part of your process when you are doing
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qual email and sending stuff to
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customers you can even personalize stuff
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like personalize audits in today's day
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and age which is pretty cool there are
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four ways to get customers and pick one
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if you're like trying to go to seven
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figures even eight figures you can
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probably just get away with one of them
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pick one stick to it the way to be
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successful with Le genen is to pick one
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get really good at it and scale that to
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seven figures and he even mentioned
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eight Figures it's when you start to
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like dabble in a lot of things or you go
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shallow in a lot of different Arenas is
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when you begin to realize like wow I'm
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doing a little bit and a lot I feel
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overwhelmed and I'm getting mediocre
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results pick one mechanism of getting
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leads acquiring customers and scale it
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up because it will work if you work it
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sometimes you have to introduce other
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things combinations work really well
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that's like content and cold Outreach
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works really well content and paid ADS
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works really well content I think is an
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underappreciated one because it just
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takes a long time that's the problem
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just like private Equity example is that
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it just word comes at such a delay that
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most people do it this leads to our next
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point which is combination and I love
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that he said content and I think one of
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the reasons we love cold email often
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times is because that it's faceless and
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we could just blast out a bunch of
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emails and we have have to Great content
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and it's quick but Alex says content and
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cold Outreach works well which makes a
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lot of sense because again going to the
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head of your customers they're probably
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going to do some research on you before
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they agree to a call and the more that
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you can prove that you know what you're
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talking about before the call the more
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you'll be able to increase the
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likelihood of them trusting you which
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will increase the likelihood of them
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doing business with you so even if it's
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a 60-minute appointment having 15minute
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increments increases booking rates so
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number one is availability p number two
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is speed to contact there's two elements
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of speed speed to contact is you're
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following up immediately and if they
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reply six hours later you're also speed
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to contact if you're having a
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conversation there's a back and forth
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maintaining that speed of response speed
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to contact is the next Point think about
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it when people are emailing you they're
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at their computer and they're going
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through their email probably trying to
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clean up their email inbox before the
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day or before the hour the time block
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time to actually do something like that
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and the problem that happens with a lot
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of businesses and people that we talk to
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even without a sales team is they're
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doing a lot of other things and then
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they think and do the same thing that
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the business owner is doing is to say
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okay cool I'm going to go ahead and
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check my instantly I'm going to go see
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the responses what happens like what
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Alex says is the lead is going to forget
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about you and your likelihood of them
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actually responding back and continuing
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a conversation is going to be
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significantly lower with instantly speed
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lead is simple to implement you can have
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one a slack message anytime somebody
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responds positively to your emails so
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that you could react to the slack
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message and make sure that you're
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responding effectively two you can
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utilize the AI inbox manager to
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automatically respond or three if you
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don't have time to do this if you don't
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have time to have speed to lead you can
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do what we do in staff Ava to monitor
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your inbox and that becomes their sole
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mission number three is the volume of
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reach out the number of times that you
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follow up with a prospect over five days
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so if you're following up three times a
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day over five days that seems to be a
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very minimum and for all that stuff we
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double dial text on all of them to get a
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higher response rate get people to book
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show he really Reveals His strategy
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which is he does three follow-ups a day
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for 5 days and double dial texts which
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is consistent with the fact that it
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takes eight touch points for a client to
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actually convert but another sneaky
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thing to mention that I called out is
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that he's not just using email to follow
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up he's using other channels to follow
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up if I'm watching this if I'm hearing
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from Alex I'm thinking okay cool where
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else can I follow am I texting my
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clients am I calling them am I hitting
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them up on Instagram am I hitting them
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up on LinkedIn take the omnni channel
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approach when it comes to following up
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and you're likely also going to see
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increase in your show rates if you can
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put your salesman hat on for a second
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and remember what it was like you knew
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that you could make money by simply
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perfectly executing the script then the
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pressure of the call goes down what also
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happens is adherence to the script goes
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up and when you hear to the script more
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you get more sets or you get more closes
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and so creating a culture of the script
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is God and if we don't deviate from the
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script if the script isn't working then
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everybody is adhering and then we can
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change the script but until we have
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absolute adherence to the script you
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can't do anything adherence to script or
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MOSI says script is the freaking God
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which is massive especially if you're
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scaling qual email and you're building a
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team around you your sole goal as a
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business owner as a salesperson right
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now should be to identify the scripts
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that are actually going to be effective
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once you've identified that then you'll
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be able to scale the team because like
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what Alex is saying success equals
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adherence to script which equals to more
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sales and more appointments for your
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business so think to yourself and and
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start to build out like what are the
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positive reply scripts what are the
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objection scripts that you have for your
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business find the winning formula for
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your business so that you can scale
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Beyond yourself scale your appointments
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and scale your business using call Emil
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the third one is where we're getting our
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leads from the list is still King if you
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hit a terrible list it doesn't matter
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how good everything else is you're not
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going to get responses and so putting
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more effort into thinking how can we
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clean lists and scrape lists from better
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sources that have more qualified leads
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of all of the things that's probably
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even more important than the lead maget
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because you have to have that before you
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can introduce anything else like you
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email a bunch of moms and you're talking
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about SAS software like it really
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doesn't matter list is still King four
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lists broad lists bounceback emails
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lists that aren't your Niche is a race
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to zero conversions what most people do
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is they get really eager to start call
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emailing and they get this list of
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100,000 people and they're crossing
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their fingers that this is going to be
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the one but yeah like Alex was saying
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the list is the root of the success
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because the list will dictate your copy
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your angle your offer your
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personalization I'd rather have multiple
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smaller campaigns with really Niche
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lists that are clean and specific that I
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could test angles with and one big
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campaign and lastly just make sure the
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emails that you're sending are verified
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emails and they've gone through a
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verification process which you can do
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inside of instantly lead finder as well
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if you're wondering what kind of P email
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software that Alex uses to actually
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automate his cold email campaigns and
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scale all of his businesses he actually
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uses instantly which you can check out
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in the link in the description for a
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free one week trial also guys click on
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this video if you want a full breakdown
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of Alex Hero's $100 million C email
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strategy thanks so much for watching
00:10:23
guys we will see you on the next one
