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this is how CEOs get more done in a week
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than most get done in a year when I was
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in my 20s and 30s I wasted so much time
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traveling and I would use it as an
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excuse to fall behind on my commitments
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until I implemented these five CEO
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productivity rules that helped me
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compress decades into days so here's how
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to compress time like a CEO number one
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daily non-negotiables the first CEO rule
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of productivity is keep your commitments
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if it's in your calendar do it when I
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was starting my coaching program I sat
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down and I outlined all my daily
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non-negotiables that made it impossible
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to fail and then I followed them and it
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made my results inevitable so here are
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three non-negotiables that any person
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can use to absolutely accelerate their
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life number one read every day 10 pages
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without fail if you follow me on social
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media you will see me post about my
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morning reading why because a it's
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accountability so I'm reading to find
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the gold nuggets I can share with
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everybody that follows me and two I'm
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feeding my mind I'm ramping it up so
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that I'm connecting these different
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parts of my psychology so I can be
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available for
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[Music]
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conversation why read it in the morning
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it's literally a primer of the day it
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also I consider it an offering to the
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world cuz now I have this thing I can
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gift to the world this new thought this
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new quote this new idea y I'm like hey
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have you ever heard about this no yeah I
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write it this morning now you've got
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value to give walk around with a little
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secret number two work out exhaust the
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body tame the mind if you're struggling
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with Focus struggling with creativity
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struggling with your energy it sounds
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crazy but if you go and work out you'll
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have more energy when you
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leave L dude I don't do anything that's
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important without working out
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first you just feel your brain get
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better as you work out and that's what a
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lot of people think is the opposite
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they're like I'm going to be tired it's
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like I've never left the gym emotionally
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tired I've left the gym physically tired
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and number three review goal goals I
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have 12 goals for the year 12 massive
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things I decided to do personal
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professional Community contribution
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revenue and I look at these goals three
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four times a day and I'm looking at my
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calendar and I'm asking myself does my
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time reflect these priorities I use my
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calendar to guide my actions to hold me
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accountable to set my priorities and
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when it shows up I do it it's not a
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negotiation the opportunities that have
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showed up in my life in the last 12
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months when people see that I speak on
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Tony Robin stage the book being number
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one wouldn't happened and the coaches I
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get to work with wouldn't happened none
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of that would happened if I didn't
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invest in becoming pro at social media
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so your calendar is where I'll encourage
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you guys all to consider when you look
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at the amount of time you put towards
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the thing you say is important if it's
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not in your calendar like think about
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what a pro athlete does to decide to go
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gold in the Olympics they show up right
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I call it want Power not Willow some of
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you guys think you need willpower you
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don't need willpower you need want you
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need desire you need drive if these are
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the goals I want to achieve this year
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have I properly allocated both my bank
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account my resources and my time to
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those goals if not I change something it
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allowed me to build the business as a
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byproduct of the daily non-negotiables
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that I committed to because I'm keeping
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them front of mine it's impossible for
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me to fail at the end of the day we
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build our confidence by keeping the
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commitments we make to ourselves in
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private and that's why I have these
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non-negotiables every day which leads us
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to number two which is plan the play I
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first learned this by watching Richard
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Branson the billionaire that every other
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billionaire wants to be like operate his
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dayto day I had the privilege of
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spending a week with them in his home in
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verb Switzerland and I watched him
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execute every day every minute there was
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no time that was unallocated now did he
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also allocate time to come skiing with
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us sure did but did he have time with
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his assistant in the morning so he could
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respond to the hundreds of people that
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want his attention yep he tries to
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squeeze as much life out of life see
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most people freestyle their day and they
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wonder why they don't get anything done
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they literally don't put anything in the
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calendar cuz that way it feels more
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freeing but the truth is is sometimes
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const strength creates Freedom knowing
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what I got to get done and doing those
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as early as possible in the morning
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means that I feel free for the rest of
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the day a goal without a plan is just a
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wish so many people say I have this goal
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this year to make a million dollars I'm
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like what's the plan if you can't back
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out your goal into weekly and daily
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actions and activities that make that
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goal inevitable
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then it's just a wish everybody wants to
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be successful but success is where
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preparation and opportunity meet think
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about this most people would win in life
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if they actually just took a little bit
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of time in the morning to prepare for
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their day think of it this way we plan
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our work and then we work the plan if
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you don't then life will happen by
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default if you do life will happen by
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Design the way I look at the world it's
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like Tetris the blocks come down if we
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don't set them up right to put them in
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that grid is your life and if you're not
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optimizing using this framework then you
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might have a lot of blocks but you got a
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lot of white space cuz you didn't do it
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in the right sequencing sequencing
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equals success which leads us to rule
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number three which is create a Cadence I
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used to travel 200 days a year my
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schedule was packed but the truth is it
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wasn't efficient I used to think that
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because I was busy I was being
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productive couldn't have been further
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from the truth what I realize now is my
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life is a marathon not a Sprint because
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if you sprint and then fall and Sprint
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and then fall you're actually not making
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as much progress if you just set up your
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life to be this ongoing never stopping
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Marathon success is not achieved in
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burst people that do that to themselves
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in many ways is self-sabotaging behavior
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they burst into New Opportunities
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instead of saying okay what could I
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commit to every day that sustained
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effort over time that on that back end
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of that would make my goals and my
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dreams inevitable like they would just
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have to happen so what did I change in
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regards to my travel first off one trip
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per month maximum 7 days away from my
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family because I have that constraint
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and I have that Rhythm I'm very diligent
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about what goes into those 7 days I'm
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talking to people I'm coordinating I'm
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rep prioritizing because that is the one
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shot I have on goal for Facetime with
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people I batch all my speaking my
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podcast my founder dinners my events my
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book meetups all of it into as little
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time as possible and when I land in a
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city I make sure I take it over I see
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all the people I want to see I do all
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the things I need to see including the
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fun stuff like going to a comedy show
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but I make it part of the Rhythm so it's
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sustainable over the long
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run all right if you have a question for
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Dan he'll be right here q& a do when I
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set a goal no matter what it is
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financial personal health I then ask
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myself what is the daily Standard I'd
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have to maintain that makes that goal
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inevitable and you know what's funny is
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some people win they can't tell you how
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they won but if you watch the behavior
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it was that they just did this they woke
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up every day consistently consistently
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consistently consistently consistently
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and it turned out that it worked so
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don't tell me what your goals are tell
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me what you're willing to
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[Music]
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sacrifice I just look at what we do as
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like little mustard seeds planted every
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books on every handshake every
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conversation every question we're
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building Title Wave which leads us to
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rule number four which is curate
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connections I first learned this
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strategy reading a book called Never Eat
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Alone by Keith farazi he talked about
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the idea of getting people together to
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break bread and I tell you as an
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introverted programmer when I started
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there was no way I was going to do this
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what value could I give them I had so
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little self-confidence that I convinced
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myself out of it for so long until I
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finally did it and I remember my first
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is with a guy named Larry in that meal
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it was just him and I I felt all this
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pressure but at the end of it I thought
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to myself that was the most valuable two
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hours in a long time I learned a lot
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about the industry I learned a lot about
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myself I realized I didn't have to talk
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that much I just had to ask really good
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questions so now I always host either
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founder lunches founder dinners Founders
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hikes but connection for me is so
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valuable because you can't get away from
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in person and goes guess what I bucked
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Hamilton Collection Studios magic and I
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didn't even know they had a coing wow
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isn't that crazy yeah that
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is hey nice to meet you Tommy good to
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see you dude we're here cuz I have a
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bunch of event stuff in Chicago and I
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had you guys on my radar so this is my
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group going up this is Sam this is my
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creative director Todd Todd he runs a
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media
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company this is going to be an expensive
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[Music]
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visit when you see me get this car
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you'll know the moment it happened I
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used to go to cities and then just stay
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in my hotel room and then I would leave
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feeling like man I didn't see all these
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people that lived there here's what I've
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learned the biggest opportunities will
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come into your life through loose ties
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of other people it's not the people you
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know well your big opportunity is
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probably going to be introduced to you
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by somebody you haven't seen in a while
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you just have to make an effort to see
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them invite them to a meal the more
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people that you know the more
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opportunities you create think of them
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like little seeds that you're planting
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every time you see somebody and that's
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what's new and you tell them they go oh
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my gosh my buddy Mark needs a talk to
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you right if you think about it your
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number one job is to solve problems the
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best way to solve a problem is to know
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the person who's the best in the world
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is solving that problem you have 50,000
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words so you wrote a book so far okay I
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want to get it all out though well I I
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mean it all depends your style like I
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like to collaborate with people so
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finding an editor that you can
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collaborate with dude we're going today
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to self-publishing oncom like that's
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where I'm doing my book meet out which
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is the number one Community for book
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editors so when we're there I'll you a
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Chandler we're going to solve that right
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there and here's the crazy part A lot of
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people talk about it's who you know I
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would say it goes even further than that
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it's not who you know it's who knows you
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how would they know you because people
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will talk about you if you show up and
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you do good if you invite them to a meal
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and you share your progress and things
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you've been up to they're going to be
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impressed they may mention you to
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somebody else that is the highest form
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of Leverage so the way I do it is I just
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ask my community when I go to a city who
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should I meet with send me some names
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tell me some people give me some ideas
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I'm always open to it and usually those
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recommendations are great there people
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that know me and incredible people to
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chat with which leads us to rule number
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five which is intensely integrate I used
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to go to a city for one reason and what
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happen is over the years I got more and
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more people reaching out there was more
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Demand on my time and there's things I
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want to do there's new companies I want
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to start people I want to invest in or
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just things I want to experience with
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other people so what I do now is I
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integrate it intensely I did the Jet Set
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Mastermind people applied to come hang
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out with me on my Jet and fly around I
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did team meetings and dinners people
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that are CEOs of my company I went and I
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hung out with them I did dinners I made
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sure I poured into them we did the SAS
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book signing and promo material shoot
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just in like a 15-minute window speaking
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at other events keynoting showing up and
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saying hi podcast opportunities even
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driving supercars when your work is part
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of your life's purpose every moment
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becomes
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meaningful like is time give a warm
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welcome to Dan Martell what
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up
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go let me tell you a 5-day period in my
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life recently okay I got on my jet I
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flew to Florida uh hung out with John
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Maxwell the next day did Tony Robbins
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the next day hung out on memet's Private
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Island and then flew home I want you
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understand as a kid that grew up in
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monton New Brunswick Canada that that
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happened anyone one of those would have
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had my head explode that was one 5day
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window how does that happen you think I
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sat there with a to-do list G chart and
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I'm going to sit there do no dude this
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is spiritual this has nothing to do with
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that that's what I'm saying you go on
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this journey to figure out who you are
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that's why goals are really important
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only to the degree that help you
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understand and guide you to figure out
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who you are if you do that work those
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magical opportunities will come to you
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and you will know that you're doing the
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work I'm always trying to integrate
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every aspect of my life so I can show up
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for people it does require people around
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you but it is one of the most productive
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things I do and that's how CEOs get more
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done in a week than most get done in a
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year if you want to learn how to
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schedule your day like a CEO click the
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link and I'll see you on the other side
