Fotografía de Interiores y Arquitectura con ART SANCHEZ PHOTO

The introduction of the channel, which focuses on photography, architecture, and now conversations around the coronavirus pandemic, is detailed. The host welcomes Arturo Sánchez, a photographer specializing in architectural and spatial photography, who resides in Mallorca. Arturo discusses the importance of capturing more than just static images and mentions being inspired by works he discovered online, including a key 3D video by Alex Roman, which significantly impacted his approach.

Arturo Sánchez explains his journey into video from photography, driven by his passion for capturing light transitions and dynamic elements in architecture through time-lapse techniques. He details a personal breakthrough moment inspired by a 3D video and recounts producing a notable hotel video using novel techniques in the early 2010s, sharing its success online and the eventual collaborative opportunities that arose from it. He acknowledges continuous improvement in his craft.

The discussion turns to the motivation behind Sánchez's use of video, emphasizing his love for the medium and its effectiveness in portraying elements like light transitions that static photos cannot capture. His adaptable shooting style is highlighted, often involving minimal crews unless specific client needs arise, which can entail more team members. Arturo values documenting his process to educate clients and enhance his professional visibility, providing a more intimate understanding of his work.

Arturo discusses the flexibility and adaptability needed in the photography business, especially during difficult economic times. Having clients across various sectors has helped him stay afloat despite downturns in certain areas like hospitality. He stresses the importance of specialization and maintaining quality, even if that means becoming the more expensive option, and the necessity of being recognized for unique skills or quality in the industry.

Arturo highlights the competitive nature of the industry and the necessity for photographers to expand their skill set beyond just photography to include video and other means of storytelling. He emphasizes the importance of building an audience and showcasing one's work using modern digital platforms to remain relevant in an ever-competitive field. The conversation touches on how the cultural perception of the value of professional photography can vary between regions.

The conversation delves into the changing nature of photography work and client expectations, especially around image rights and usage. Arturo faces challenges explaining legal terms to clients who may only see photography as a quick service. He shares his approach to educating clients, which involves clear communication and sometimes turning down jobs where agreement can't be reached. He believes laying this groundwork early on with clients can prevent future misunderstandings.

The challenges of explaining the intricacies of image rights and legalities to clients are explored further. Arturo finds that taking the time to educate clients about these aspects can sometimes lead to lost jobs, as some clients are resistant to these 'new' concepts. He stresses the importance of having these discussions early to set clear expectations and maintain fair professional practices. This also includes transferring knowledge about pricing to budding photographers for their empowerment.

Arturo reflects on his experiences transitioning from employment to freelancing, especially during a financial crisis. Diversifying his client base helped him withstand shifts in the real estate and hospitality markets. He advises photographers to understand industry rates, even if they start with unpaid collaborations to build portfolios. Arturo advocates for understanding and negotiating image rights as a strategic career step, encouraging new photographers to use knowledge to protect their work.

The evolution in photography and its influences, particularly from regional styles in Europe and the US, is examined. Arturo notes a shift towards a more refined aesthetic in architectural photography, steering away from previous overuse of techniques like flash. Influencer culture's impact on client expectations and the simplification of traditional marketing channels also come up. He suggests professionalism may still appeal to clients familiar with established channels like magazines.

Arturo discusses how changes in the media landscape have affected perceptions of quality and exposure in photography. With the decline of print media's influence, digital platforms have become critical for visibility. Photographers now face the challenge of maintaining relevance in a digital-first world. Despite nostalgic views of print visibility, digital innovation offers broader opportunities for professionals to reach diverse audiences, including through storytelling in new media.

Challenges in explaining the nuance of photography as a commercial service, particularly around usage rights and reproductions, are again highlighted. Clients often struggle with these concepts, making it essential for professionals like Arturo to guide and clarify these as a service condition. The discussion underscores the differences in understanding between regions and the evolving conversation around photographers' rights and client privileges in using images.

Conversation shifts to addressing new photographers, emphasizing the importance of understanding fair market value, industry standards, and rights management, even while taking unpaid work to build experience. Arturo believes starting with a solid grasp of these aspects strengthens professional foundations, allowing photographers to navigate the market effectively. He notes how unauthorized use of images due to ignorance of image rights can be a widespread issue.

The significance of effectively using and communicating one's professional identity online is emphasized. Arturo suggests that fostering a recognizable brand is essential for photographers amid competitive markets. Engaging digital storytelling and maintaining a clear public image, supplemented by showcasing expertise, enrich professional recognition and can attract a broader client base. These practices help differentiate one's service in the crowded field of architectural photography.