How to Make 10K Per Month Giving Away Free Websites to Local Businesses #gohighlevelcrm #highlevel

00:34:44
https://www.youtube.com/watch?v=dVy1ZhaZe6Q

Summary

TLDRMike, the founder of services that scale.com, explains a lucrative strategy where you can build a business by offering free websites to small businesses. Drawing from his successful background in service businesses, he outlines how this model can generate significant income while simplifying the sales process. Small businesses often need good-quality websites but hesitate due to high costs. By offering free websites, you can attract clients effectively and charge them for hosting and additional services, creating a sustainable revenue model. Mike emphasizes utilizing website-building software, such as High Level, which allows quick creation of professional-looking sites. Managing customer expectations through clear communication and limited revision options is crucial, alongside an upsell strategy for additional services to boost profits. With the small business landscape expected to spend significantly on website services, this presents a powerful opportunity for aspiring entrepreneurs.

Takeaways

  • 💼 Free websites attract small businesses.
  • 📈 Rapid customer acquisition potential.
  • 🖥️ High Level streamlines website creation.
  • 💰 Income generated through hosting fees.
  • 🔄 Clear revision policies enhance customer satisfaction.
  • 🌱 Upselling additional services boosts revenue.
  • 📊 Growing market for small business websites.
  • 🤝 Building goodwill with community businesses.
  • 📞 Effective communication is key.
  • 💡 Simplified business model for beginners.

Timeline

  • 00:00:00 - 00:05:00

    The video introduces Mike, founder of services that scale.com, who shares insights on making income by offering free websites to local small businesses. With previous successful business ventures and experience, Mike emphasizes that no prior experience is necessary to adopt this strategy; it serves as an accessible entry point for those seeking to start a digital agency. The concept revolves around attracting businesses with a complementary website offer while establishing a profitable revenue model through clever marketing techniques.

  • 00:05:00 - 00:10:00

    Mike recounts his personal experience where the offer attracted a significant customer base rapidly, highlighting its effectiveness. Agencies who implemented this strategy have reportedly achieved six-figure incomes in a year. This method not only simplifies the sales process but also builds trust and rapport with new clients, setting the stage for upselling additional services in the future.

  • 00:10:00 - 00:15:00

    The potential market for website development and hosting services amongst small businesses is projected to grow significantly in the coming years. Many businesses are searching for mobile-optimized and functional websites that go beyond just aesthetics. By offering free websites, Mike believes that it provides immense value to small businesses who typically face high costs when considering new website designs.

  • 00:15:00 - 00:20:00

    Mike outlines six critical success factors for the strategy to work effectively, emphasizing the importance of creating professional, functional websites efficiently, having reliable reselling hosting services, and establishing a systematic approach for project execution. Clear communication about revisions and potential migration fees is critical to maintain a transparent relationship with customers while ensuring profitability.

  • 00:20:00 - 00:25:00

    The discussion includes using High Level software for building websites, which allows for rapid creation with professional templates tailored for different industries. Additionally, he underscores that using a systematic, assembly-line approach simplifies the design process, offering clients limited choices to avoid complex decisions while maintaining efficiency in production and delivery timelines.

  • 00:25:00 - 00:34:44

    The final success factors revolve around setting clear policies on revisions, implementing migration fees for early cancellations, and creating upsell opportunities. By integrating High Level's various features, Mike promotes a comprehensive service model that maintains good communication with clients and maximizes profitability, encouraging them to connect for additional services and highlighting the ongoing value provided to clients.

Show more

Mind Map

Video Q&A

  • Do I need experience in web design to start?

    No, you don't need any web design experience; the process is user-friendly.

  • How can I profit from giving away free websites?

    You charge for hosting and additional services, recovering your costs while providing value.

  • What if a business already has a website?

    Many businesses need upgraded or new websites; the market is still growing significantly.

  • How much can small businesses expect to spend on websites?

    Typically between $2,000 and $9,000 for development and $1,200 annually for maintenance.

  • What should I include in my offer?

    Provide beautiful websites with essential functionalities and charge for hosting.

  • Is this strategy effective?

    Yes, it can lead to rapid customer acquisition and significant recurring revenue.

  • How do I communicate my service?

    Clearly outline the benefits and terms of your offer to customers.

  • What platforms can I use to build websites?

    High Level is recommended for its ease of use and integrated services.

  • How do I handle customer revisions?

    Set clear policies about the number of free revisions included in your offer.

  • What’s the typical hosting fee?

    $97 per month is a common price for business-class hosting.

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  • 00:00:00
    in this video I'm going to show you how anyone  can make a really good income by giving away free
  • 00:00:04
    websites to small businesses in your community  my name is Mike I'm the founder of services
  • 00:00:09
    thats scale.com if you're not familiar with me I  have built two multi figureure service businesses
  • 00:00:16
    selling to the small business Community one in IT  services and one in marketing Services I was on
  • 00:00:22
    the Inc 5000 list of fastest growing companies  in America 3 years in a row my companies were
  • 00:00:27
    also recognized as a best place to work in their  communities and I was able to sell one of those
  • 00:00:33
    businesses for a multi7 fig exit I share all  that with you just so you have some context
  • 00:00:39
    to know that what I'm sharing with you in these  videos is based on my experience actually building
  • 00:00:44
    businesses and is not just Theory there's  a couple of very important things to know
  • 00:00:48
    about this strategy one you really don't need  any experience that's one of the reasons why
  • 00:00:54
    I share this strategy is that if you are somebody  who's looking to start some sort of digital agency
  • 00:01:00
    or you're just looking for a business to start  of any kind and you're not sure which this is
  • 00:01:04
    a really powerful important service that you can  offer to small businesses in your community and
  • 00:01:09
    you don't have to be a website designer you don't  have to have any experience with graphic design
  • 00:01:15
    or anything like that I'm going to show you  how simple this is and it's very important to
  • 00:01:20
    understand that with this strategy I'm going to  show you how you make money with it even though
  • 00:01:23
    you're giving away a free website okay the free  website is the hook it's the marketing that gets
  • 00:01:29
    that small business owner attention which is  very hard to do so we use that free offer to
  • 00:01:34
    draw them in but of course we have to make money  doing this and I'm going to show you exactly how
  • 00:01:39
    that's done now how powerful is this offer from  a sales perspective in my own experience I was
  • 00:01:44
    able to add hundreds of customers very quickly  with this offer because I had an existing list
  • 00:01:50
    of prospects that I had been selling to that  I hadn't been able to get to convert yet but I
  • 00:01:56
    had a good siiz list and so I emailed my list with  this offer and got fantastic response we were able
  • 00:02:03
    to add over 300 of these customers just in our  first month of making this offer which honestly I
  • 00:02:09
    wouldn't recommend that because it was completely  overwhelming but that's how powerful it is what's
  • 00:02:15
    more realistic is that I have agencies that are  working with me that have used this strategy to
  • 00:02:20
    build themselves a six-figure recurring Revenue  business within a year just on this service alone
  • 00:02:28
    so it's a very power ful and effective way to  get yourself to that point where you can easily
  • 00:02:34
    be making enough money that you can provide for  your family and focus on this 100% now just a
  • 00:02:39
    little bit of background on how this strategy came  to be in my digital agency I was selling a very
  • 00:02:44
    complete marketing service to small businesses  we did things like send their newsletter for them
  • 00:02:50
    generate leads for them build and host websites  build and host webinar funnels we did a lot for
  • 00:02:55
    them but selling anything that has that much to  it and that much complexity makes the sale slower
  • 00:03:02
    it makes it more complex it makes it harder for  your prospect to understand so we were looking for
  • 00:03:07
    something to speed up that sales cycle and start  generating cash quickly and also create customers
  • 00:03:14
    quickly because once you have a customer and  you've proven your worth with them it's much much
  • 00:03:18
    easier to then sell your more complete Services  because you've got a relationship and you've got
  • 00:03:24
    that credibility that they now know that you're  going to deliver on what you say so this Strate
  • 00:03:30
    is fantastic for anybody who may be struggling  to sell some more complex services or is just
  • 00:03:36
    looking for a way to start generating cash in  customers quickly if this is a strategy that
  • 00:03:41
    you're excited about down below here at this URL  or in the description of this video I've got some
  • 00:03:46
    free resources available for you to help you take  advantage of the strategy I'm talking things like
  • 00:03:50
    sales scripts and marketing campaigns that we've  used to execute this as well as a free trial to
  • 00:03:56
    high level so you can jump right into this immedi  mediately and start working on building your
  • 00:04:01
    business again you can get that at the URL down  below or in the description below this video now
  • 00:04:07
    you may be wondering if we're giving away free  websites does that mean that these are you know
  • 00:04:11
    some kind of lame websites where they're not  very professional they're not very good-look
  • 00:04:16
    no absolutely not these are going to be beautiful  websites they're going to be professional websites
  • 00:04:20
    they're going to look great and most importantly  they're going to have the functionality that small
  • 00:04:24
    businesses need from their website to actually  make it a useful marketing tool tool instead of
  • 00:04:31
    just something pretty that sits up there and  does nothing so again even if you don't have
  • 00:04:35
    any experience building this kind of website I'm  going to show you how to do it very easily now one
  • 00:04:40
    of the questions that I get when I talk about this  strategy is that a lot of people assume that every
  • 00:04:44
    business already has a website or because they  have a website they're done spending on websites
  • 00:04:50
    but as you can see in the United States alone  here with small businesses alone it's projected
  • 00:04:56
    to reach 43.5 billion in 2025 in spend for website  development hosting and maintenance so there is a
  • 00:05:07
    lot of money being spent by small businesses  each year and it's expected that this Market
  • 00:05:13
    is going to grow pretty consistently factors that  are impacting that growth which are important to
  • 00:05:18
    understand here in the services that we're going  to provide are that businesses need more mobile
  • 00:05:23
    optimized websites uh the growing adoption of AI  in terms of One features of their website itself
  • 00:05:30
    but also integration into other aspects of their  business and then just the realization for more
  • 00:05:36
    and more small businesses finally that they have  to be effective online if they're going to have
  • 00:05:41
    any hope for their business to really grow and  be healthy and here's some information about how
  • 00:05:45
    much small businesses are typically spending to  get a website it's between $2 and $9,000 again
  • 00:05:51
    these are small businesses this is what they're  spending and that the average annual maintenance
  • 00:05:56
    spend is around $1,200 so around1 $100 a month  so these are just averages of course and it's
  • 00:06:02
    going to vary but again we're giving away our  websites for free so we're giving a tremendous
  • 00:06:08
    value between $2 and $9,000 in value which is a  really important part of the strategy because so
  • 00:06:14
    many small businesses want new websites but they  feel like they're going to have to come out of
  • 00:06:19
    pocket $5,000 $7,000 whatever it is and that's  a lot of money to the typical small business and
  • 00:06:25
    so what do they do they live with their current  ineffective website for years and years which
  • 00:06:30
    all you have to do is spend a little time poking  around small business websites these days and you
  • 00:06:35
    know that that's true so as you can see here we're  set up with a really good offer small businesses
  • 00:06:40
    expect to spend at a minimum a few thousand doll  to get a new website developed but many of them
  • 00:06:45
    expect it's going to be 10 or $15,000 based on  their past experience and so the fact that we're
  • 00:06:49
    making this free offer is really going to stand  out in the marketplace and that's exactly what you
  • 00:06:54
    want to do with a good foot inth door offer is you  want to really stand out in the marketplace and
  • 00:06:59
    attract a lot of attention and that's exactly what  this offer does for you all right there are six
  • 00:07:05
    key factors to making this offer work both from an  operational and Service delivery perspective and
  • 00:07:11
    from an economic and profitability perspective  the first is that you have to have the ability
  • 00:07:16
    to quickly and efficiently and cost effectively  create professional beautiful websites that you
  • 00:07:22
    can deliver to your customers second is that you  have to have professional reliable website hosting
  • 00:07:30
    that you can resell to your customers at the right  margins third you have to have a service delivery
  • 00:07:35
    process that's going to contain the variables  and control the time and the cost associated
  • 00:07:41
    with delivering the websites fourth you need to  communicate a clear policy about revisions to
  • 00:07:47
    the website so your customers know what's included  and what they'll be paying extra for if they want
  • 00:07:53
    additions or revisions five is to charge some sort  of migration fee if the customer wants to leave
  • 00:07:59
    your Serv Services before a certain time period  and then six very importantly is that you want
  • 00:08:04
    to have a path to upsell into additional services  to add more revenue and add more margins okay so
  • 00:08:11
    the first key to success is that we have to be  able to deliver professional beautiful websites
  • 00:08:16
    quickly without being designers the key is to  use a website building software that's going to
  • 00:08:22
    allow you to really quickly produce a very nice  professional looking website that again has all
  • 00:08:28
    of the features that has small business needs  so that they can actually use this website to
  • 00:08:34
    help them grow their business if you're familiar  with me or you're familiar with this industry at
  • 00:08:38
    all it's probably no surprise that I'm going to  recommend that you use high level to design and
  • 00:08:43
    deliver and host these websites high level has  absolutely taken over the industry in terms of
  • 00:08:48
    providing digital marketing services and CRM to  small businesses and there's really good reasons
  • 00:08:54
    why and their website builder is one of them there  are of course all kinds of website Builders out
  • 00:08:59
    out there and many of them are really really good  but the important thing about high level is that
  • 00:09:05
    it also provides many other very valuable services  that you can activate for your small business
  • 00:09:12
    customers so when you deliver these websites you  can show them all of the other capabilities that
  • 00:09:17
    you can provide for them that are going to help  them grow their business that creates the upsell
  • 00:09:22
    opportunity for you to grow your income even  after you've made a free offer now of course
  • 00:09:28
    not all of your customers are going to take you up  on this but many of them are and it's really going
  • 00:09:33
    to help you grow that recurring revenue and grow  your income but the website builder in high level
  • 00:09:38
    is fantastic if you're familiar with working in  WordPress you're going to find that a lot of this
  • 00:09:43
    is very familiar and also if you are very well  acquainted with WordPress and you prefer to use
  • 00:09:49
    WordPress as Builders and actually host WordPress  websites with high level you can do that as well
  • 00:09:55
    so what I'm going to show you though is their  native website builder it's what's built into
  • 00:09:59
    high level the great thing about this is that  one it's free you can build as many websites on
  • 00:10:04
    High level as you'd like for your customers and  it cost you nothing additional to you and it's
  • 00:10:10
    got some very powerful automatic integration into  the rest of high levels capabilities that make it
  • 00:10:16
    really easy to attach those upsell Services when  you're ready to do that so you can see right now
  • 00:10:21
    I'm just inside the website section of high level  you can see high level has so many capabilities
  • 00:10:26
    up here and over here on the left hand side mean  it's an incredibly robust platform but I'm just
  • 00:10:32
    going to go over here and click on new website  and you can see here it gives me the option of
  • 00:10:37
    Designing one from scratch so if you're a designer  if you have that kind of background and you really
  • 00:10:42
    want control over the whole design experience you  can I really recommend that you don't though and
  • 00:10:49
    the reason why is even if you are a designer and  you have some experience you want to do this as
  • 00:10:55
    efficiently as possible remember we're making an  incredible offer but it's got to be efficient it's
  • 00:11:00
    got to be cost effective website designers that  I've worked with in the past tend to think that
  • 00:11:06
    their creative skills are so important and they  are that's great you have those creative skills
  • 00:11:11
    but those creative skills are costing you a lot of  money because you're spending so much time doing
  • 00:11:18
    creative development for small businesses that  really can't pay you a lot of money and that's
  • 00:11:23
    limiting the growth of your business so you want  to think about this like a business person I have
  • 00:11:27
    sold hundreds and hundreds of websites to small  businesses and I couldn't design a website from
  • 00:11:31
    scratch if my life depended on it unless I'm using  templates but what I can do is generate recurring
  • 00:11:37
    Revenue really well which is why I'm one of high  level's top partners and which is why I've grown
  • 00:11:42
    multiple service businesses to multi s figures of  recurring Revenue so I hope you'll follow my lead
  • 00:11:48
    here and just use templates so I'm going to hit  continue right here and you're going to see that
  • 00:11:53
    high level has provided us with all kinds of  templates over on the Le hand side you can see
  • 00:11:58
    here that you can search by various Industries  essentially you're going to find a template for
  • 00:12:02
    anything that you need here and in case you don't  you can actually hire somebody off of Fiverr or
  • 00:12:08
    upwork or one of the other many platforms out  there where you can find a helping hand somebody
  • 00:12:14
    that's familiar with websites in HTML and you can  just find any website out there or any WordPress
  • 00:12:20
    template that you've seen out there that you like  and just have them rebuild it as a template inside
  • 00:12:25
    of high level for you I have my team do this for  me it's very simple it's fast takes them a couple
  • 00:12:29
    days and they just rebuild any website that I want  inside of high level as a template so I can then
  • 00:12:35
    use it for my customers going forward but let's  just go ahead and pick a site here let's go ahead
  • 00:12:41
    and do the travel Bureau so you can see what it  looks like we just hit this little preview button
  • 00:12:46
    you can see it's a really nice looking website uh  it's got the button for them to opt in which is
  • 00:12:51
    great we're going to help them build their list  uh it's got testimonials it's got frequently
  • 00:12:56
    asked questions you know it's got these kind of  dynamic capabil ities that you want in a nice
  • 00:13:00
    looking website it's got their social integration  it's got good navigation up top here so it's got
  • 00:13:05
    everything that this business is going to need  for a nice professional looking website and then
  • 00:13:11
    as we go to the continue button you're going to  see here an exit pop exit pop is one of the most
  • 00:13:16
    valuable things to help small businesses actually  grow their list and generate more leads and you'd
  • 00:13:21
    be shocked at the number of small businesses  that don't have any sort of lead capture really
  • 00:13:26
    active on their website so this is a really  nice touch I'm going to close that out though
  • 00:13:30
    and hit continue so you can see what happens is  high LEL then just builds this template or adds
  • 00:13:36
    this template to your website section here so you  can get started with customizing the design of the
  • 00:13:41
    website and as you can see in here if you're  familiar with any sort of uh website builder
  • 00:13:48
    or funnel Builder you're going to notice a pretty  common structure here and layout in terms of how
  • 00:13:55
    you update things and you know some of it you're  just going to go right in here and type uh if you
  • 00:13:59
    want to replace this image you're going to go over  here and click an image file and replace it all
  • 00:14:04
    just very very common stuff again if you're used  to working with any website builder at all and if
  • 00:14:10
    you're not it's something that you can learn very  very quickly or just have somebody help you there
  • 00:14:15
    is so much lowcost help out there that is familiar  with Builders like this that you can hire somebody
  • 00:14:20
    for $7 $8 an hour in the Philippines that can do  this All For You very very quickly these sites are
  • 00:14:27
    automatically going to be mobile optimized which  which is incredibly important and again they're
  • 00:14:32
    going to be using high levels hosting platform  which is very very robust and high-speed super
  • 00:14:39
    efficient and they've invested a ton of money  in improving that over time so you can really
  • 00:14:44
    count on it to provide worldclass hosting which  is incredibly important with this offer because
  • 00:14:49
    we going to be charging for the hosting okay so  that brings us to our second critical success
  • 00:14:54
    factor in making this offer work is that you've  got to have very professional website hosting
  • 00:14:58
    that you you can offer to your customers and it's  got to be at the right margins so that essentially
  • 00:15:04
    you are recovering the cost of doing this website  for free by the margins that you're making in the
  • 00:15:10
    hosting so critical to this model is yes we are  giving them a free website but in exchange for
  • 00:15:16
    them getting that free website they are agreeing  to use our hosting and that way we can recover our
  • 00:15:22
    cost of providing the website free this is in no  way meant to be any bait and switch or anything
  • 00:15:28
    like that you want to clearly communicate this  to your prospects upfront when they of course are
  • 00:15:34
    going to ask hey what's the deal why am I getting  this website for free you're going to say that's
  • 00:15:38
    a great question there's two ways that we can do  this one is because we know that you have to host
  • 00:15:44
    your website someplace and so in exchange for us  building this website for free we're going to ask
  • 00:15:50
    you to host your website with us and by doing so  over time we can recover the cost of providing
  • 00:15:56
    this website for free by the margins that we make  with our hosting it shouldn't be any difference
  • 00:16:00
    to you as a customer because you've got to pay  for hosting anyway so you might as well do that
  • 00:16:04
    with us since we're providing your website for  free and then second you want to make the point
  • 00:16:08
    that this is a great introductory offer for you  to meet potential prospects for the rest of your
  • 00:16:14
    services so yes you're doing this for free yes it  takes time to recover the cost of developing that
  • 00:16:21
    website because it takes time to recoup it with  the hosting fees but this is a great marketing
  • 00:16:27
    vehicle for your agency to get exposure to build  Goodwill in the marketplace and attract potential
  • 00:16:33
    prospects that you can work with longterm for  other services as well so you want to clearly
  • 00:16:38
    communicate that's why you're making this offer  one it makes economic sense over time and two
  • 00:16:45
    it's a great way for you to get Goodwill and  Market your services out in the marketplace so
  • 00:16:50
    it's worth it as an agency to make that investment  again that way there's no bait and switch in this
  • 00:16:56
    your customers will understand okay there's a  way for you to make money on this eventually
  • 00:17:00
    and you're doing it as a way to market the rest  of your services that's smart business strategy
  • 00:17:06
    so you've just got to have that great hosting to  be able to provide and ideally you want to be able
  • 00:17:11
    to get 90% margins on that hosting so that you  can recover the cost of developing that website
  • 00:17:17
    as quickly as possible that's why again I'm a  huge fan of using high level for this because
  • 00:17:22
    their websites have hosting included they also  have an unlimited WordPress plan that you can use
  • 00:17:29
    so you can host unlimited websites on there  for a flat monthly fee so you can get the
  • 00:17:34
    kinds of margins that you need to really make  this model work all right so that brings us to
  • 00:17:39
    critical success factor number three in making  this offer work and this one I feel like I have
  • 00:17:45
    all these hard- earned lessons and battle scars  from because my business has created hundreds of
  • 00:17:50
    websites for small businesses and in doing so  what I learned and that's so critical that you
  • 00:17:56
    adopt this mindset right out of the gate is that  this is not a creative process this is more like
  • 00:18:03
    an assembly line I like to think of it like Henry  Ford is rolling out model t's for the first time
  • 00:18:10
    and if you remember one of the famous lines from  Henry Ford is that you can have any color you want
  • 00:18:15
    as long as it's black so in other words Henry Ford  really controlled the options and the variables of
  • 00:18:22
    creating cars so that he could offer them at the  right price and at the right scale to make the
  • 00:18:29
    model work and that's exactly what you want to do  with these websites okay you do not want to have
  • 00:18:34
    some Loosey Goosey creative process where every  customer that signs up you're having meetings and
  • 00:18:41
    finding out what kind of websites they think are  pretty and how they'd like to have their brand
  • 00:18:46
    represented you don't want to get caught in any  of that what you want to do is you want to present
  • 00:18:52
    your customers with a very specific process for  getting their website built and then outside
  • 00:18:58
    of that process is going to be additional cost if  you want to allow it to happen at all so in other
  • 00:19:05
    words as an example the first thing that I will  do when I sell a new customer website is I will
  • 00:19:12
    have a survey process that they'll go through and  the first questions that we'll ask is for them to
  • 00:19:17
    choose a theme so let's just say you're selling a  restaurant a website there's really only so many
  • 00:19:24
    design themes to a restaurant website right just  about every restaurant website it has the same
  • 00:19:30
    kind of core features to the website and yes  there's a little bit of structural differences
  • 00:19:35
    or design differences but if you go look for I'd  say three to five really solid restaurant website
  • 00:19:43
    templates that you can then present to your  customers and say of these three or of these
  • 00:19:49
    five choose the one that you think is the best  fit for your business and so you're giving them a
  • 00:19:56
    specific set of design options to choose from and  you're forcing them to stay within that process
  • 00:20:03
    choose either one two three or four or five and  that's it there's no them coming back to you and
  • 00:20:09
    saying oh we'd really like a website like this  one that we found on the internet that's not an
  • 00:20:14
    option okay in order to get this free website  they've got to stay within the parameters that
  • 00:20:19
    you're setting and trust me this goes really  really well the customers actually really like
  • 00:20:24
    this too because most of them are intimidated  and overwhelmed by the process of trying to
  • 00:20:30
    decide what their website should look like and  you know what is good design versus bad design
  • 00:20:36
    and if you just present them with a few different  options and say you can choose between these it's
  • 00:20:41
    actually a relief to them as well then you want to  do the same thing with colors and fonts typically
  • 00:20:47
    with colors and fonts you can just get those from  their existing site you can say okay your current
  • 00:20:52
    brand colors are this so we can mimic that on the  site or what you can do is you can use a site like
  • 00:20:59
    color lovers that will allow you to see pallets  of different colors that go together really nicely
  • 00:21:05
    and you can choose between some of those palletes  of colors and again give them options say choose
  • 00:21:11
    between these pallettes of colors or just tell us  your brand colors so I hope you understand what
  • 00:21:16
    we're doing is we're going to bring them through  a process where they are going to make decisions
  • 00:21:22
    about the design about the colors they're going  to provide things like their logo you're primarily
  • 00:21:28
    going to be a to get copy from their existing  site and just copy and paste it you're going
  • 00:21:32
    to be able to find images from their existing  site or you just pull stock images to provide
  • 00:21:37
    to them but you want this to be an assembly line  and by following this process you can present
  • 00:21:44
    them with their first initial design of their  website really quickly I'm talking within 24
  • 00:21:50
    to 72 hours you can present to them a V1 of their  website that's really going to knock their socks
  • 00:21:56
    off they're going to be so excited to see it and  then you provide a couple of rounds of revisions
  • 00:22:02
    to allow them to make the changes that they want  and that's a next critical success factor okay
  • 00:22:09
    so that's critical success factor number four is  that we need to communicate a clear policy for how
  • 00:22:15
    many rounds of revisions they get to the initial  website and what's included in those revisions
  • 00:22:21
    as part of the free deal and then anything else  that you may want to provide that is an additional
  • 00:22:27
    charge so it's outside of the parameters of the  free offer so as an example typically what I've
  • 00:22:34
    always done is allowed two rounds of revisions  for the initial website design and revisions
  • 00:22:41
    that would be included in this free offer would  be things like replacing images replacing copy
  • 00:22:46
    changing the language on the navigation things  like that basic updates to the actual existing
  • 00:22:52
    website itself what these are not are major design  changes and in fact really not design changes at
  • 00:23:00
    all I use the example of some customers will  say hey I'd really like the the blocks there
  • 00:23:07
    on the site to be rounded Corners instead of  square corners and that's just something that
  • 00:23:12
    you can't do because as a non-designer doing  something like that would actually require
  • 00:23:17
    some sort of coding that's going to cost money  and so those types of things are just outside
  • 00:23:22
    of the scope of what you're going to do for free  now again you could decide that you will offer
  • 00:23:29
    additional customizations like that out of charge  you just obviously want to make sure that you're
  • 00:23:33
    charging a fee that's fair to make sure that  you're covering your cost usually with small
  • 00:23:38
    businesses as soon as they see that there's  an additional cost to it they're not going to
  • 00:23:42
    want to do it it's not really that important  to them that they'll actually pay for it now
  • 00:23:47
    there can be additional revisions though that you  want to be able to offer on the website that are
  • 00:23:52
    smart upsells so as an example let's say it's a  restaurant website again and you have some sort of
  • 00:23:58
    mobile ordering platform that you're working with  that you can offer as an upsell onto the website
  • 00:24:04
    things like that are nice additional options to  be able to have depending on the niche that you're
  • 00:24:09
    serving you could also offer things like adding an  additional page to the website maybe for whatever
  • 00:24:16
    reason this business doesn't want the standard  seven pages that every restaurant website has they
  • 00:24:22
    want to have an additional page where they're  really showing off their team or certain menu
  • 00:24:26
    items and so they want to have additional page for  that you could have a flat fee that you charge for
  • 00:24:32
    adding an additional page to the site and putting  that content up there but whatever approach you
  • 00:24:38
    want to take I would just suggest a couple things  one that you really limit those options again we
  • 00:24:44
    want this to be as tight of a process as possible  and two that you really clearly communicate the
  • 00:24:51
    policy to them that hey we're going to get two  rounds of revisions here's what's included here's
  • 00:24:56
    what's not included if if we go beyond those  two rounds of revisions here's how much each
  • 00:25:02
    additional revision is going to cost again the  far majority of small businesses are not really
  • 00:25:08
    going to think that anything is so important that  they're going to need more revisions if there's
  • 00:25:13
    a charge for it so they're going to work with  you within the structure that you're providing
  • 00:25:17
    which is exactly the goal our fifth critical  success factor is that we want to have some
  • 00:25:22
    sort of migration fee if the customer decides that  they want to leave our services typically I only
  • 00:25:28
    charge this if they decide to leave our services  within the first year so in other words we have
  • 00:25:34
    some built-in protection that says hey look if we  Design This free website for you in exchange for
  • 00:25:39
    you using our hosting but then two months into it  you decide eh you want to cancel with us and you
  • 00:25:45
    want to take your website someplace else obviously  then that changes the economics of this whole
  • 00:25:50
    situation for us and so we have a $500 migration  fee for our team to help you package up the files
  • 00:25:57
    of your website to give to your new developer and  hosting provider as you depart our services this
  • 00:26:04
    is totally fair it's totally reasonable you don't  want this charge to be something extraordinary
  • 00:26:09
    you just want it to make sense so it looks like  you're doing fair business and you're expecting
  • 00:26:15
    them to do fair business as well by providing  some compensation to cover these additional costs
  • 00:26:20
    for you but again this isn't really meant to be  some punitive thing I know there are some service
  • 00:26:25
    providers out there in the past that have held  their customers websites hostage and you know shut
  • 00:26:31
    them down unless the customer agreed to stick with  them for longer periods of time you don't want to
  • 00:26:36
    get involved in any of that nonsense that's  lawsuits that's bad you know Karma out there
  • 00:26:42
    in the marketplace that's people saying bad things  about your services you don't want anything about
  • 00:26:48
    this to feel like oh I got scammed or a bait and  switch again this is something that you want to
  • 00:26:53
    communicate upfront and you just want to say hey  look obviously the way that we recoup our invest
  • 00:26:58
    ment is by the hosting over time so if for  whatever reason you decide that you want
  • 00:27:02
    to migrate the website away in the first year  of services we do charge a $500 migration fee
  • 00:27:08
    after the first year we've recouped enough of the  cost that that's a non-issue for us so it it just
  • 00:27:14
    feels again just like a reasonable part of doing  business and it's a way of protecting yourself
  • 00:27:21
    to make sure that very small number of small  businesses and it is a very small number that
  • 00:27:26
    would intend to try and scam you for the most part  small businesses are going to be really grateful
  • 00:27:31
    for the service that you're providing and they  have no interest in migrating to another hosting
  • 00:27:36
    provider because why if you're providing good  solid hosting to them what's the real benefit
  • 00:27:42
    of them doing so it's a pain in the neck and  they're not really going to be saving that much
  • 00:27:46
    money if any money at all so have this in there  communicate it up front it covers your downside
  • 00:27:52
    but again don't make it anything too punitive or  too exorbitant in terms of the cost just make it
  • 00:27:57
    a fair business practice okay the sixth and final  critical success factor and the most important
  • 00:28:03
    one if you really want to use this to expand the  revenue of your business into additional Services
  • 00:28:09
    is that you have a process to upsell the rest  of those services from this initial free website
  • 00:28:15
    offer and this is why I love high level for this  whole service offer is that the websites that
  • 00:28:22
    you're creating inside of high level are really  already completely integrated with the rest of of
  • 00:28:28
    high levels features my recommendation is that you  have a handful of these key features that you want
  • 00:28:33
    to include in this free offer with the initial  website and you just include that for free in your
  • 00:28:41
    hosting and now some of these things are going to  have a cost to you potentially and so maybe what
  • 00:28:46
    you're including is a certain amount of credits on  your resale programs with high level so SMS email
  • 00:28:54
    minutes on the phone numbers things like that  where you can actually Mark those up but include
  • 00:29:00
    credits with the hosting package that you've  designed so that again there's a built-in upsell
  • 00:29:05
    if they like those features and they use them at  some point as those credits get used up they will
  • 00:29:11
    naturally just start paying you more to continue  to use those Services now as I said this website
  • 00:29:17
    now is perfectly set up to be integrated with  the rest of high levels features so if we have
  • 00:29:23
    somebody subscribed to this newsletter it's going  to be a highlevel form that they're opting into
  • 00:29:28
    adding them to an email list in high Lev where  we can then deliver automated follow-up sequences
  • 00:29:34
    using High level's email system so all of this  is perfectly integrated into these additional
  • 00:29:40
    services that you can offer you could also  add a call tracking number to this website
  • 00:29:45
    from high level you could have an AI service  actually pick up the phone for those customers
  • 00:29:51
    and have a conversation with the prospect it's  incredible and take notes for that Prospect you
  • 00:29:58
    using the services from high level uh we can put  chat widgets on the website and have those pop
  • 00:30:02
    up to automatically engage visitors to the  website and again you can use an AI bot to
  • 00:30:08
    actually have a conversation with those visitors  so that your small business customer doesn't have
  • 00:30:13
    to have somebody Manning that chatbot at all  times that's just scratching the surface of
  • 00:30:18
    the capabilities of what we can offer but again  it's all integrated into high level now you may be
  • 00:30:23
    wondering how much do you charge for the hosting  to make this whole thing work what I always done
  • 00:30:28
    is I've charged $97 a month for the hosting I  stress that it's business class hosting and all
  • 00:30:34
    of the benefits that we provide and then also  stress those additional key features that we're
  • 00:30:40
    offering for free included in the hosting so $97  a month for business class hosting is expensive
  • 00:30:48
    by some people's standards it's not expensive  by others so as an example I've just pulled up
  • 00:30:53
    WP engine here the service that I've used for  years and I pay way more than $97 a month for
  • 00:30:59
    so there are hosting service providers out there  that are providing business class hosting that
  • 00:31:03
    are certainly more expensive than the really cheap  hosting services that you may be aware of and if
  • 00:31:10
    you're dealing with somebody that is comparing you  to those really cheap hosting Services of course
  • 00:31:15
    you want to stress things like the fact that  they're actually going to be able to get in touch
  • 00:31:19
    with you for support as well as those additional  features that you're providing from high level
  • 00:31:25
    that are going to really enhance the overall value  proposition of what you're offering but you also
  • 00:31:30
    want to make sure to stress that you are offering  a service that is built on a massive worldclass
  • 00:31:38
    infrastructure and some of these things like  75,000 visits a month or 15 gigs of storage or
  • 00:31:43
    150 gigs of bandwidth you can offer those through  high level on an unlimited basis so that your
  • 00:31:50
    customers can really see the value of what you're  offering if they compare it to something like a WP
  • 00:31:56
    engine but also I have always offered some degree  of free revision support with the website included
  • 00:32:05
    in our services which is a really nice VIP touch  to offer your customers Okay small businesses are
  • 00:32:12
    very intimidated by trying to make even just very  basic changes to their website and they feel like
  • 00:32:18
    hiring a website person to help them is confusing  and expensive whereas what you can do is you can
  • 00:32:24
    say hey look any basic updates that you need to  the site and by basic update updates you want to
  • 00:32:31
    define those very clearly things like replacing an  image replacing some copy just those basic things
  • 00:32:39
    you can do through our team at no additional  cost that's a really nice high-touch VIP service
  • 00:32:46
    customers feel like it's a real benefit and  what it's doing for you is actually just keeping
  • 00:32:52
    you in touch with that customer and giving you  additional options to upsell so again that's a
  • 00:32:58
    really nice way of enhancing the value of your  services I have found in my experience that very
  • 00:33:02
    few customers actually take you up on it with any  sort of frequency at all and those that do are so
  • 00:33:08
    appreciative that they become raving fans of your  service so $97 a month is what I've always done
  • 00:33:15
    you do of course have the option to offer it at a  lower price it will take you a little bit longer
  • 00:33:19
    to recoup that initial cost of doing the free  website for them uh as well what you can do is
  • 00:33:26
    you can offer discounts for them if they prepay  for the year that way you can get some cash up
  • 00:33:31
    front and you can give them a lower price per  month by allowing them to prepay it's up to you
  • 00:33:37
    but again that's roughly where I suggest you price  this and how you package it all right I hope you
  • 00:33:43
    found this video valuable and that you can take  this strategy and run with it it really has been
  • 00:33:47
    one of the most powerful offers to help people  get started in this business or to convert more
  • 00:33:51
    of their list into paying customers really quickly  and with high level it is really easy to execute
  • 00:33:57
    so I hope you can take full advantage of it I do  have an incredible bonus for anybody who invests
  • 00:34:03
    in high level through me or who upgrades our  highle account through me where I provide with
  • 00:34:07
    you a complete system for how to use highle  to execute this service as well as many other
  • 00:34:13
    services and build your business into a recurring  Revenue Service that makes you very high margins
  • 00:34:19
    and is a very nice lifestyle business to run you  can get all the details in the URL down below or
  • 00:34:25
    in the description of this video and of course  if you have any questions about anything that
  • 00:34:29
    I covered in this video or my bonus please just  leave a comment on this video I respond to all of
  • 00:34:34
    them personally if you liked it I would appreciate  a thumbs up and sharing it with anybody that you
  • 00:34:39
    think would get some value out of this and I look  forward to seeing you on a future video take care
Tags
  • Website Development
  • Small Business
  • Digital Agency
  • Recurring Revenue
  • Marketing Strategy
  • Client Acquisition
  • Hosting Services
  • Business Growth
  • Lead Generation
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