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using the nine proven link building
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strategies you're about to learn we grew
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this business's organic search traffic
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by 300% I'm Nathan gotch the founder of
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rankability and gotch SEO Academy and
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since 2013 I've LED hundreds of
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successful SEO and Link building
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campaigns and watch until the end of
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this video because I shared two bonus
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techniques that Force Google to trust
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your backlinks so these actions aim to
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increase your website's
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authoritativeness with content being the
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lead Domino so just go in this order
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number one identify your expert you need
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someone with subject matter expertise to
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act as the face of your business but
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simply being an expert isn't enough
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whoever you pick also needs to be
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willing to Market themselves and you
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must be willing to transform from just
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an expert to an authority and there is a
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difference an expert equals someone
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better than the general public at a
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particular skill an authority is an
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expert who has influence so think about
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it who can become this person in your
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company it's critical to consider
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because a strong personal brand can be a
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huge backlink driver for example Gary
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vaynerchuk has over 16,000 referring
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domains to his personal website and just
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to top it off vaynerchuk's marketing
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agency has over 2600 referring domains
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the point is building a personal brand
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around a subject matter expert is the
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most powerful weapon you have in your
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link building arsenal number two create
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linkable content now there are specific
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content angles that are proven to
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attract backlinks but here's an
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important point you must find angles
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that worked in other Industries and
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verify that the angle hasn't been used
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in your specific industry in other words
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you want to use fresh and unique angles
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for linkbait now you can certainly
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identify assets that worked for your
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competitors build a similar asset and
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score a few backlinks but it's nothing
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compared to finding an untapped angle
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because you'll score 100% of the
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backlinks and all all the eyeballs you
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can think of this as the Blue Ocean
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strategy for linkbait so the core part
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of this process is simple get linkbait
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inspiration from different Industries
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and here are some examples angle number
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one is custom so investing in design is
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a powerful way to differentiate angle
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number two are guides epic guides
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leverage length implies strength angle
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number three is data angle number four
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is helpful so free tools software Etc
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are perfect for promotion and Link
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acquisition and it's never been easier
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to create these assets because of chat
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GPT for example I created this script
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timer in only one hour with chat GPT
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angle number five is weird content angle
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number six are rankings angle number
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seven is deep content so deep technical
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pieces serve incredibly well as link
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bait all right now moving on to link
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building strategy number three which is
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Leverage The relevancy pyramid so the
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relevancy pyramid is a safeguard against
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lousy link building decisions here's the
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deal most link Builders are obsessed
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with metrics like da Dr or organic
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traffic for prioritizing link
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opportunities and while these do matter
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they're secondary to relevance relevance
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is King when it comes to link building
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and Google's John Mueller says that the
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total number of backlinks a website has
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doesn't matter at all to the search
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algorithm one good link from a relevant
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website can be more impactful than
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millions of lowquality links and that's
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why I created the relevancy pyramid in
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short prioritize the most relevant link
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opportunities first and these are at the
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top of the pyramid and in most cases you
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won't have many 100% matches from which
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to get links but it's where you should
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start and then once you've tapped it out
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just move down the pyramid which
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increases the total number of
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opportunities so let's say I wanted to
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find link prospects for a beef jerky
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company I'd go into the H keybo Explorer
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enter the broad topic and then go to
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traffic share section and click on buy
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domains and within seconds you should
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see what types of websites rank for this
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topic next you'll need to investigate
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these websites to find additional topics
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for example you can do a site colon
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search to see what topics they write
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about I also recommend looking at Reddit
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to get more broad topics just search
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reddit.com plus your topic and then
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within seconds I found multiple
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subreddits like jerky keto cooking
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hiking food and meat and they're all
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talking about beef jerky so now use chat
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gbt to prioritize these topics based on
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relevance here's a prompt now you'll
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know what order to find the link
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prospects just start with beef jerky
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blogs and work your way down as you tap
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out each category and now link building
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strategy number four is to use the
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merger technique so if you're feeling
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like Warren Buffett today you're going
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to love this technique so the merger
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technique finds websites with high
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quality relevant link profiles and 31
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redirects them to your website and the
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merger allows you to get high quality
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backlinks overnight and actually wrote
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about this technique in 2015 and still
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use it today because it works when you
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do it right so here's how to do it first
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look for opportunities so the merger
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technique works best when you acquire an
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existing website so I'd start by looking
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for undervalued assets within your
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industry prioritize blogs with great
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link profiles that have grown stagnant
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regarding new content and updates treat
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these domains as if you're acquiring
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them as real businesses and that's why
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you need to examine the link profile an
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ideal link profile will have many
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editorial backlinks from relevant
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websites you can use sem Rush's
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Authority score to see the quality
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quality and relevance of the link
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profile you'll also want to examine the
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anchor text profile just make sure it
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isn't spam to death and then you'll want
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to estimate the backlink value so export
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all the backlinks and assign a value
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based on the strength you can just go
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into a service like lenic to get a
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ballpark idea of backlink cost and then
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just add up all the values and you'll
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get a link profile value so now that you
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know what the domain is worth you know
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how much you can invest and then once
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you've acquired a good domain it's time
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to 301 redirect it and unfortunately
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this this is where most people mess up
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you must 301 redirect based on link
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distribution for example if most of the
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back links hit the homepage create a
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dedicated page to inherit those links is
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ideal if the back links hit many
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different pages you'll need to find
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relevant pages on your website to
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inherit those back links and then you
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can add internal links to this page to
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drive link Equity from the redirect and
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finally just be patient do not rush into
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this strategy and just wait for the
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right opportunities and then go super
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hard when you see them number five steal
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your competitor's backlinks so just go
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into Sam Rush's backlink Gap tool and
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enter your top organic competitors now
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you'll see all the domains linking to
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your competitors but not linking to you
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now it's your job to narrow this Gap
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number six the similar content strategy
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so this method only works if you have a
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unique angle for a keyword don't expect
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to get a link from regurgitated content
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for example let's say I want to get more
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backlinks for best CMS for SEO I'd send
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the following Outreach email to every
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page that writes about this topic number
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seven resource pages so the best way to
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get links from resource pages is to have
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something of exceptional value so use
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these search strings to find
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Opportunities then once you found some
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awesome opportunities try this Outreach
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template and now number eight use
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digital PR so if you want highquality
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backlinks without creating assets
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consider using search intelligence they
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use a unique strategy that doesn't
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require creating assets instead you can
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contribute expert insights to other
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websites and they pitch a huge list of
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journalists and you can score powerful
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backlinks directly to your homepage but
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please don't underestimate the power of
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homepage backlinks if you study the link
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profiles of the most successful websites
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online you see that most of their
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backlinks point to their homepages so as
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long as your website is structured well
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the backlink equity and Trust will flow
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to other pages so I'll have a link below
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this video where you can learn more
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about search intelligence link building
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strategy number nine is to leverage
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existing backlink Authority so backlinks
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move the ship but internal links take
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your results to the next level so go to
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Sam Rush's backlink Analytics tool and
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click on indexed pages then you'll see
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the most powerful pages on your website
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From backlink perspective then just look
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for opportunities to add internal links
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on these pages in a natural way all
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right so now moving on to the two
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bonuses let's start with bonus number
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one which is get more reviews so reviews
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are an external signal that can be used
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to determine a Brand's or website's
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authoritativeness Google mentions
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reviews throughout the quality radar
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guidelines especially in this section as
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mentioned before backlinks are the core
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determining Factor but your goal should
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be to build as much trust for your
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website and your brand as possible so if
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you have a ton of backlinks but no
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reviews and no audience something looks
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super sketchy and that means you need to
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work to grow your link profile your
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reviews and your audience simultaneously
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and now bonus number two is expand your
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your audience so audience size won't
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directly impact authoritativeness in the
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context of Google SEO however it can
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indirectly impact your authoritativeness
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for example when you have an Engaged
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audience you have a marketing channel
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for your content and this can give you
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instant eyeballs every time you publish
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and that's why you should have an email
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newsletter the more people see your
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content the more likely you'll be able
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to score some backlinks plus creating
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content on other platforms can attract
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branded searches according to a study by
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Moz there's a correlation between brand
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Authority and backlinks regarding SEO
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performance and that means that websites
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with backlinks and brand Authority can
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survive Google algorithm updates while
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the opposite is true a lack of branded
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searches May signal to Google that your
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site isn't trustworthy and now bonus
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number three is it's a marathon not a
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Sprint you don't build authoritativeness
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overnight do great work and make
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marketing a priority it'll take time but
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it's definitely worth it and to put in
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perspective gotcha o.com is over 10
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years old and has a Dr of 73 so just
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stay the course and if you want access
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to all of my link Building Systems
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consider applying for got SEO Academy
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and while backlinks are one of the most
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important Google ranking factors you
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should also check out my new SEO
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checklist to make sure you've covered
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all of the SEO variables that are going
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to affect your performance
