What happened to manufacturing in America - American Made Movie - Full Movie - Feature Documentary

01:25:19
https://www.youtube.com/watch?v=UjbWDeEJJ2Y

Summary

TLDRThis video emphasizes the relationship between American manufacturing and consumption, highlighting how globalization has affected domestic production and led to economic decline in regions like Detroit. It points out that manufacturing was once the backbone of American economic prosperity, creating jobs and strengthening the middle class. Challenges have come from global competition and outsourcing, which have weakened the US manufacturing base. The video explores solutions, such as buying American-made products to support local economies and creating incentives for foreign investors. Small businesses and entrepreneurs play a crucial role in reviving manufacturing, while consumers are urged to understand the impact of their purchasing choices.

Takeaways

  • πŸ“‰ Decline in American manufacturing due to globalization.
  • 🏭 Manufacturing was the backbone of US economic prosperity.
  • πŸ’Ό Small businesses face global competition challenges.
  • πŸ‡ΊπŸ‡Έ Buying American-made products supports local economies.
  • 🀝 Relationship between manufacturing and consumer choices.
  • 🌍 Global markets impact local production.
  • πŸ› οΈ Entrepreneurs play a key role in reviving manufacturing.
  • πŸ“ˆ Revitalizing manufacturing is key to job creation.
  • πŸ”— Importance of understanding production chains.
  • πŸ’‘ Consumers can drive change by buying locally.

Timeline

  • 00:00:00 - 00:05:00

    The video begins with a conversation about the desire to provide for one's family. An entrepreneur expresses the pressure to give 110% daily due to the livelihoods at stake in his business. Failure is not considered an option. It transitions into a discussion about consumer demand's critical role in a product's success, regardless of the product's quality.

  • 00:05:00 - 00:10:00

    The narration compares baseball's deep American roots to themes of consumerism and entertainment. It questions the American identity of baseball, suggesting that international manufacturing supports even this national pastime. The narrator reflects on how consumer spending impacts livelihoods beyond what is immediately apparent.

  • 00:10:00 - 00:15:00

    A historical overview of Detroit's manufacturing boom and decline is presented. It highlights how communities and jobs were built around industries that later suffered due to greed and lack of foresight. Despite having employed thousands, the impact of closure was hefty, leaving many without jobs or control over economic shifts.

  • 00:15:00 - 00:20:00

    The video discusses America's manufacturing prowess during the World War II era, fuelling economic advancements. It describes a period in post-war America with a thriving middle class, driven by manufacturing jobs providing security and upward mobility. However, it notes this prosperity as a potentially fleeting period known as 'the great compression.'

  • 00:20:00 - 00:25:00

    Highlighting America's historical manufacturing diversity, the video outlines how different regions specialized in various goods, from automobiles to textiles. It explains the economic ecosystem created by these clusters which provided numerous jobs, linking this to examples like the production of baseball bats, underscoring the deep impact of manufacturing on personal and community level.

  • 00:25:00 - 00:30:00

    The story shifts to an entrepreneur, Mark, who reflects on the risks he took starting a welding business. He describes how his work ethic and innovation originated from childhood tinkering. Despite skepticism, he successfully expanded the business through hard work and reputation, dreaming big and maintaining connections to community roots.

  • 00:30:00 - 00:35:00

    Transitioning to themes of innovation and community support, the video discusses another entrepreneur, designer Mary, who took a leap to pursue her jewelry business. Her success at a Smithsonian show highlights the American spirit of ingenuity and risk-taking. Her story reflects both personal triumph and the challenges faced when large companies seek cheaper manufacturing abroad.

  • 00:35:00 - 00:40:00

    The video debates the importance of manufacturing for innovation and employment. It contrasts companies moving production overseas for cost reasons against those maintaining production locally for long-term strategic and community reasons. Highlighting foreign company investments in America, it shows cooperation between companies, local governments, and communities to attract and retain jobs.

  • 00:40:00 - 00:45:00

    Discussion about globalization's impact continues. The narrative reflects on how American manufacturing once thrived due to innovation and domestic policies but failed to compete globally as other nations transitioned to industrial powerhouses. The outsourcing wave resulted in significant job and manufacturing base losses, sparking a debate between protectionism and free trade.

  • 00:45:00 - 00:50:00

    Globalization's consequences are visible through personal stories of companies losing contracts overseas, leading to employee layoffs and community impacts. The video touches on the American dream's challenges today, exploring how under foreign competition, companies struggle to sustain local manufacturing and its ramifications on towns and industries.

  • 00:50:00 - 00:55:00

    The collapse of local industries during global economic changes is portrayed. The video presents the disparity in consumer understanding and the reality of manufacturing's decline. It highlights how the reduction in domestic manufacturing impacts not only jobs but entire communities, causing socio-economic decay, and the need for reliance on imports despite trade deficits.

  • 00:55:00 - 01:00:00

    The narrative emphasizes the need for renewed focus on American manufacturing amidst economic downturns and trade imbalances. It explains how manufacturing job losses ripple through the economy, affecting employment and economic growth. Reinforcing these jobs is portrayed as essential for recovery, showing philosophical concerns about the sustainability of current economic practices.

  • 01:00:00 - 01:05:00

    Exploring alternative paths to manufacturing vitality, the video highlights initiatives like 'Made in America' movements and international companies manufacturing domestically, emphasizing community role. It shares examples of successful local revitalization efforts, showing entrepreneurial spirit's power to counteract manufacturing decline and return vitality to American communities.

  • 01:05:00 - 01:10:00

    The narrative focuses on consumers' role, urging them to consider the broader impact of their purchasing choices. It discusses the significance of supporting local and American-made products as a way to boost domestic manufacturing. The video suggests consumers' spending habits can drive demand for locally made goods, which in turn supports local jobs and economies.

  • 01:10:00 - 01:15:00

    The video illustrates how manufacturing's return benefits communities, using examples like New Balance in Skowhegan, Maine, where local production ties into community prosperity. It showcases businesses embracing local production, fostering community and economic development, and proposes pathways for companies to reconsolidate American roots, balancing globalization dynamics.

  • 01:15:00 - 01:20:00

    Highlighting the initiative of entrepreneurial risk in the face of adversity, the video gives a nod to American persistence through Mark's story of opening a Made in America store. It reflects on the store's success in drawing attention to American-made products, suggesting a national movement could be sparked from such grassroots efforts, focusing on job creation.

  • 01:20:00 - 01:25:19

    Concluding on an optimistic note, the narrative circles back to the enduring nature of the American spirit to innovate and persist. It underscores the importance of consumer choices in supporting domestic products, encouraging viewers to consciously impact the economy through their purchasing power, establishing a metaphor of a baseball game for collective effort and success.

Show more

Mind Map

Video Q&A

  • What is the main message of the video?

    The video stresses the importance of American manufacturing and the relationship between local production and consumption.

  • How has globalization affected American manufacturing?

    Globalization has led to outsourcing and offshoring of manufacturing jobs, resulting in economic decline in some US regions.

  • What is the historical significance of American manufacturing?

    Historically, American manufacturing has been the backbone of economic and industrial growth, particularly post-World War II.

  • What challenges do small businesses face in the current manufacturing climate?

    Small businesses face challenges from global competition, lack of governmental support, and pressures from large multinational corporations.

  • How does buying American-made products impact the economy?

    Buying American-made products supports local businesses and jobs, contributing positively to the national economy.

  • What role do consumers play in the manufacturing economy?

    Consumers influence the economy by choosing to buy locally-made products, which can create more jobs and support local manufacturers.

  • What are some key challenges faced by American manufacturers today?

    Key challenges include global competition, shareholder pressures, and consumer demand for low-cost goods over quality.

  • What is the significance of the Made in America store featured in the video?

    The Made in America store symbolizes the effort to revive local manufacturing and encourage the consumption of American-made products.

  • Why did companies like Louisville Slugger bring manufacturing back to the US?

    Louisville Slugger moved manufacturing back for brand integrity, community pride, and to meet consumer demand for domestic products.

  • How can communities attract foreign manufacturers?

    Communities can attract foreign manufacturers by offering competitive business environments, incentives, and a skilled workforce.

View more video summaries

Get instant access to free YouTube video summaries powered by AI!
Subtitles
en
Auto Scroll:
  • 00:00:21
    so
  • 00:00:28
    [Music]
  • 00:00:33
    so you're talking to me earlier about
  • 00:00:35
    providing for the family
  • 00:00:37
    every man wants to provide for his
  • 00:00:39
    family that's the natural thing to do
  • 00:00:41
    but being an entrepreneur
  • 00:00:43
    i have a lot of livelihoods at stake so
  • 00:00:46
    it means a lot more to me i i put every
  • 00:00:48
    day i have to give 110 percent
  • 00:00:51
    now
  • 00:00:52
    have you ever thought about what if you
  • 00:00:54
    fail
  • 00:00:56
    that's not an option
  • 00:00:58
    [Music]
  • 00:01:00
    what'd you learn from this experience
  • 00:01:04
    i learned that no matter how great your
  • 00:01:06
    product is
  • 00:01:08
    that if the customer doesn't want it and
  • 00:01:10
    the wholesaler doesn't want it and the
  • 00:01:12
    demand for your product is not there
  • 00:01:14
    then you kind of out of luck you got to
  • 00:01:16
    go in a new direction and and listen to
  • 00:01:18
    what they're asking for
  • 00:01:20
    did you ever think this would happen
  • 00:01:23
    no
  • 00:01:28
    so
  • 00:01:29
    you currently produce 25 in the states
  • 00:01:32
    yes we do
  • 00:01:33
    so what would it take to make that more
  • 00:01:38
    [Music]
  • 00:01:56
    [Music]
  • 00:02:09
    is there anything more american than
  • 00:02:11
    baseball
  • 00:02:14
    well
  • 00:02:15
    maybe consumerism or possibly
  • 00:02:17
    entertainment
  • 00:02:19
    but both of those things happen at a
  • 00:02:20
    baseball game
  • 00:02:23
    you might say that spending money for
  • 00:02:24
    the sake of entertaining ourselves
  • 00:02:27
    is what we do best in this country
  • 00:02:31
    there's also a deep sense of nostalgia
  • 00:02:34
    that comes along with the day at the
  • 00:02:35
    ballpark there's a unique patriotic
  • 00:02:37
    spirit underlying the game that brings
  • 00:02:39
    everyone together not unlike a backyard
  • 00:02:41
    family barbecue or fireworks on the 4th
  • 00:02:44
    of july
  • 00:02:45
    but i wonder how often do we really
  • 00:02:47
    think about all the different elements
  • 00:02:49
    that go into making a baseball game
  • 00:02:51
    just how american is america's past time
  • 00:02:54
    these days
  • 00:02:55
    [Music]
  • 00:03:01
    the truth is in an increasingly global
  • 00:03:03
    economy it takes manufacturers from all
  • 00:03:05
    over the world to make the things
  • 00:03:06
    necessary to have a baseball game
  • 00:03:11
    while as consumers we often consider the
  • 00:03:13
    price of admission are the overpriced
  • 00:03:16
    hot dogs in terms of our own enjoyment
  • 00:03:18
    have you ever really thought about the
  • 00:03:19
    people involved in the game beyond the
  • 00:03:20
    coaches and players what about the folks
  • 00:03:22
    who make the bats the gloves the
  • 00:03:24
    baseballs or even the souvenirs in the
  • 00:03:26
    gift shop your purchase of that ticket
  • 00:03:28
    affects their livelihoods the pattern
  • 00:03:30
    holds true in all the purchases we make
  • 00:03:32
    in our everyday lives and as the
  • 00:03:34
    marketplace becomes saturated with
  • 00:03:35
    companies trying to gain a leg up on one
  • 00:03:37
    another the manner in which your money
  • 00:03:39
    is spent becomes even more crucial to
  • 00:03:41
    determining how and where those goods
  • 00:03:43
    are created
  • 00:03:44
    so no matter if you realize it or not we
  • 00:03:46
    all have a relationship with the things
  • 00:03:48
    that we make and buy in this country and
  • 00:03:50
    i think it's safe to say that the first
  • 00:03:53
    step of any relationship is just to
  • 00:03:55
    realize that you're in one
  • 00:04:27
    [Music]
  • 00:04:43
    [Music]
  • 00:04:55
    at our peak i believe we were making
  • 00:04:57
    like 1.6 million tons of steel a year
  • 00:05:05
    we had 6 400 employees
  • 00:05:09
    at the time the plant shut down probably
  • 00:05:11
    less than 1200.
  • 00:05:20
    when you think of manufacturing in
  • 00:05:22
    detroit um most people think of uh one
  • 00:05:25
    you know final assembly line where a
  • 00:05:26
    bunch of parts come in and a car comes
  • 00:05:28
    out but what was amazing about detroit
  • 00:05:31
    and its prime is you had all the steel
  • 00:05:34
    plants in the early processes and then
  • 00:05:36
    you had all the parts plants you had
  • 00:05:37
    rubber plants where you were processing
  • 00:05:39
    and making tires you had glass forges
  • 00:05:42
    where you were making you know all your
  • 00:05:44
    windshields and your windows for your
  • 00:05:46
    cars you had all these other industries
  • 00:05:48
    and you literally had communities
  • 00:05:51
    that sprung up
  • 00:05:53
    around these communities cities like
  • 00:05:55
    melvindale and river rouge e-course
  • 00:05:58
    these were cities that were built and
  • 00:06:00
    planned by a lot of the early auto
  • 00:06:03
    executives
  • 00:06:07
    [Music]
  • 00:06:11
    we got greedy
  • 00:06:13
    and that's why we're where we're at now
  • 00:06:15
    it's it's it's that's the sick part
  • 00:06:17
    about this whole place here
  • 00:06:19
    you walk through it and you you see what
  • 00:06:20
    it was
  • 00:06:22
    and and you feel that it could be better
  • 00:06:25
    you wished it would be here but you have
  • 00:06:27
    you have no control over that but you
  • 00:06:30
    the part for me is
  • 00:06:31
    i seen how many people this place could
  • 00:06:33
    employ
  • 00:06:34
    i see how much more it could put back to
  • 00:06:36
    the community i see how much more
  • 00:06:40
    it could make the economy in this area
  • 00:06:42
    get better
  • 00:06:44
    and you have no control over to change
  • 00:06:46
    it
  • 00:06:47
    making things manufacturing things
  • 00:06:50
    rather than buying it
  • 00:06:51
    taking a a blank pipe a solid piece of
  • 00:06:54
    steel uh and making it into a shaft it
  • 00:06:58
    was done right here
  • 00:06:59
    day in and day out and
  • 00:07:01
    by far by some of the best machinists
  • 00:07:03
    you probably ever find these were jobs
  • 00:07:05
    that people from all over the world
  • 00:07:07
    wanted to come
  • 00:07:09
    and uh and experience and so you weren't
  • 00:07:11
    just buying into
  • 00:07:13
    um the idea of working in a factory you
  • 00:07:15
    were buying into a piece of the american
  • 00:07:17
    dream
  • 00:07:19
    how did a place like this end up looking
  • 00:07:21
    like a post-apocalyptic ruin
  • 00:07:23
    this ending wasn't written overnight
  • 00:07:26
    it's more of a product of the times and
  • 00:07:28
    a lack of understanding of how the
  • 00:07:30
    relationship between manufacturing and
  • 00:07:31
    consumption went sour without the most
  • 00:07:33
    important party you even being aware of
  • 00:07:36
    it
  • 00:07:37
    this city and hundreds of others across
  • 00:07:39
    the country just like it are the
  • 00:07:41
    remnants of the latest chapter in
  • 00:07:43
    american history
  • 00:07:47
    when economic times have gotten tough in
  • 00:07:49
    the past a quick look at the history
  • 00:07:50
    books reminds us that american
  • 00:07:52
    manufacturing has been counted upon even
  • 00:07:54
    during our darkest times
  • 00:07:56
    the great depression had the country in
  • 00:07:58
    what seemed like a bottomless freefall
  • 00:07:59
    but the call to arms of world war ii
  • 00:08:01
    brought about change
  • 00:08:03
    overnight manufacturing plants went from
  • 00:08:05
    building cars to tanks from industrial
  • 00:08:07
    tools to weapons of war
  • 00:08:09
    [Music]
  • 00:08:11
    and we won
  • 00:08:13
    over the next 30 years the country's
  • 00:08:15
    middle class backbone fortified through
  • 00:08:17
    a central labor movement and good
  • 00:08:18
    old-fashioned american ingenuity gave
  • 00:08:20
    rise to a wave of economic consumption
  • 00:08:23
    new homes and vehicles as well as
  • 00:08:24
    appliances like refrigerators washing
  • 00:08:26
    machines ovens and vacuums made a
  • 00:08:28
    comfortable life easier to attain
  • 00:08:31
    when the 1960s blasted in the new
  • 00:08:34
    frontier of space was explored and
  • 00:08:36
    traversed in rockets made in the usa and
  • 00:08:38
    after one small step even the world as
  • 00:08:40
    we knew it wasn't a boundary anymore
  • 00:08:42
    after world war ii the united states was
  • 00:08:45
    almost 50 percent of the global economy
  • 00:08:48
    we were it
  • 00:08:50
    we had the manufacturing base for the
  • 00:08:53
    world there's a name for this period
  • 00:08:55
    that you're talking about now world war
  • 00:08:58
    ii through about 1980 and it is called
  • 00:09:01
    the great compression okay and what it
  • 00:09:05
    is is it's
  • 00:09:07
    sadly it is looking like a historical
  • 00:09:09
    blip but what it is is it is a situation
  • 00:09:12
    where
  • 00:09:13
    you had policies in place that created a
  • 00:09:16
    very large middle class
  • 00:09:19
    those were good jobs they created in
  • 00:09:21
    many ways the american dream people
  • 00:09:24
    you know could could work their way up
  • 00:09:26
    get a job steady job
  • 00:09:28
    benefits
  • 00:09:30
    they could count on health health care
  • 00:09:32
    and they could they could have a career
  • 00:09:34
    it's something that we look back and we
  • 00:09:36
    i think we're quite stunned
  • 00:09:39
    at how that happened and how it happened
  • 00:09:41
    so quickly but it showed both the
  • 00:09:44
    ingenuity the imagination
  • 00:09:46
    of our workers
  • 00:09:48
    their tremendous productivity and pride
  • 00:09:51
    and also what we can do as a country if
  • 00:09:53
    we put our mind to it
  • 00:09:55
    manufacturing is the process of turning
  • 00:09:57
    raw materials into finished goods and
  • 00:09:59
    during the height of american
  • 00:10:01
    manufacturing there are clusters of
  • 00:10:02
    factories producing anything and
  • 00:10:04
    everything possible
  • 00:10:06
    eighty percent of the world's
  • 00:10:08
    automobiles were built in cities like
  • 00:10:09
    detroit cities like pittsburgh were
  • 00:10:11
    churning out heavy equipment and
  • 00:10:13
    materials like steel for new
  • 00:10:14
    construction
  • 00:10:15
    maine was known for its shoe
  • 00:10:16
    manufacturing the south was a haven for
  • 00:10:19
    the production of textiles and furniture
  • 00:10:22
    appliances like refrigerators ovens
  • 00:10:24
    washing machines came out of the
  • 00:10:25
    heartland
  • 00:10:26
    while the west coast was filling the
  • 00:10:28
    skies with airplanes and commercial
  • 00:10:29
    jetliners
  • 00:10:31
    all across the u.s these sectors and
  • 00:10:33
    more provided the world with some of the
  • 00:10:35
    highest quality goods ever manufactured
  • 00:10:38
    at its peak in 1979 manufacturing
  • 00:10:40
    employed over 19 million workers of
  • 00:10:43
    course that number doesn't reflect all
  • 00:10:44
    the jobs impacted by the presence of a
  • 00:10:46
    strong manufacturing base many other
  • 00:10:48
    jobs were created to form the links
  • 00:10:50
    along the production chain
  • 00:10:51
    take a baseball bat a louisville slugger
  • 00:10:54
    wooden bat to be exact
  • 00:10:56
    it starts in a new york forest
  • 00:11:00
    i work in the woods primarily looking
  • 00:11:02
    for timber that can be suitable for use
  • 00:11:04
    for making baseball bats you look around
  • 00:11:06
    the woods there and you see that these
  • 00:11:07
    are marked trees and we're certainly not
  • 00:11:09
    harvesting every tree or marking trees
  • 00:11:11
    that are
  • 00:11:12
    ready to be harvested
  • 00:11:14
    lumberjacks are employed to harvest the
  • 00:11:16
    wood
  • 00:11:17
    paul first had to go
  • 00:11:19
    get certified through game of logging
  • 00:11:21
    had to take four courses
  • 00:11:23
    get certified
  • 00:11:25
    bought a skater and
  • 00:11:27
    just been in it ever since then truck
  • 00:11:29
    drivers are hired to deliver those trees
  • 00:11:31
    to a mill this is the area
  • 00:11:34
    right here along the pennsylvania new
  • 00:11:35
    york
  • 00:11:36
    border line where the best timber grows
  • 00:11:38
    in the united states
  • 00:11:44
    jobs for mill workers are created to
  • 00:11:46
    transform the trees into billets
  • 00:11:49
    i enjoy working there i don't i've been
  • 00:11:51
    talking about retiring but i don't
  • 00:11:52
    really want to yet
  • 00:11:54
    i just turned 65 years old first october
  • 00:11:58
    i think i'll probably stick it off for a
  • 00:12:00
    couple more years
  • 00:12:02
    it's uh
  • 00:12:04
    it's treating me pretty good i ain't
  • 00:12:06
    real rich but i make a living
  • 00:12:10
    once the billets are made they're loaded
  • 00:12:12
    up and more truck drivers deliver them
  • 00:12:14
    to factory workers who manufacture them
  • 00:12:16
    into bats
  • 00:12:19
    then there are more jobs created to
  • 00:12:21
    market the bat retail jobs to sell the
  • 00:12:24
    bat
  • 00:12:24
    when you do see a louisville slugger bat
  • 00:12:26
    you know that a lot of different
  • 00:12:28
    employees were necessary in order to get
  • 00:12:30
    that back from the from the forest down
  • 00:12:32
    into the into the player's hands
  • 00:12:35
    this example reminds us that it takes
  • 00:12:38
    many people in the production chain to
  • 00:12:39
    make a bat or any product for that
  • 00:12:41
    matter
  • 00:12:42
    and how often do we really think about
  • 00:12:44
    the personal stories involved in the
  • 00:12:46
    manufacturing process
  • 00:12:47
    we have a rich history of manufacturing
  • 00:12:50
    and while it seems to have lost some of
  • 00:12:52
    its luster
  • 00:12:53
    new chapters are still being written
  • 00:12:55
    every day
  • 00:12:56
    even when times are tough and
  • 00:12:58
    manufacturing isn't the most popular
  • 00:12:59
    career choice there are businesses and
  • 00:13:01
    companies still carrying the torch in
  • 00:13:04
    the face of stacking odds
  • 00:13:07
    you know i always said our motto was you
  • 00:13:09
    dream it we build it and we've pretty
  • 00:13:11
    well done that in the steel industry
  • 00:13:13
    from trailers uh commercial industrial
  • 00:13:15
    military
  • 00:13:17
    sculptures that weigh 350 000 pounds
  • 00:13:24
    you know anything i think anything is
  • 00:13:26
    possible i always say you we've been to
  • 00:13:28
    the moon don't tell me we can't do it
  • 00:13:30
    the first time i saw his logo you dream
  • 00:13:33
    it we build it i loved it because it was
  • 00:13:35
    who he was who he is
  • 00:13:37
    [Music]
  • 00:13:44
    mark was different growing up
  • 00:13:46
    than the rest of us we would be playing
  • 00:13:48
    outside and he was always in the garage
  • 00:13:51
    tinkering with uh motors and engines and
  • 00:13:53
    building go-karts and he could take an
  • 00:13:55
    engine apart and i wanted to show him
  • 00:13:57
    too much and seven eight years old he
  • 00:13:59
    was in there his little dune buggy he
  • 00:14:01
    had little things he fixed my snowblower
  • 00:14:04
    my tractors he worked on he knew how to
  • 00:14:06
    adjust those engines and he was
  • 00:14:09
    with something he could build anything
  • 00:14:11
    my friends would come over and they
  • 00:14:13
    would be amazed at what he would do and
  • 00:14:16
    i can always remember the man saying
  • 00:14:17
    he's going to be something he's going to
  • 00:14:18
    be something someday it didn't surprise
  • 00:14:21
    me when mark started a business out of
  • 00:14:22
    my father's garage
  • 00:14:25
    it was very in line with who he was he
  • 00:14:27
    was fixing lawn mowers i made my first
  • 00:14:29
    tag mark small engine repair and i'd put
  • 00:14:32
    that tag on at the end and there goes
  • 00:14:33
    that product and words started to spread
  • 00:14:35
    they would come to our house drop things
  • 00:14:37
    off he'd deliver them
  • 00:14:39
    he would pretty much fix anything that
  • 00:14:42
    anybody needed
  • 00:14:43
    he's he's good actually at everything he
  • 00:14:45
    does you know
  • 00:14:46
    and uh
  • 00:14:48
    there was just not enough money in what
  • 00:14:50
    he did i said we got to do something
  • 00:14:51
    else and mark said well dan let me open
  • 00:14:54
    the wall to chop up it was his decision
  • 00:14:56
    i said well i used to be a walleye i
  • 00:14:57
    showed you how to wall just start but i
  • 00:14:59
    said you got to go to school and be a
  • 00:15:00
    better welder so he really really
  • 00:15:02
    learned quick general welding was up for
  • 00:15:04
    sale by the original owner i think that
  • 00:15:07
    the owner might have contacted mark and
  • 00:15:10
    put the id into his head of possibly
  • 00:15:12
    buying the business
  • 00:15:13
    i talked to my dad he said i don't got
  • 00:15:15
    the money but i take a second mortgage
  • 00:15:16
    on a house and my mom wasn't totally for
  • 00:15:18
    that but dad said no i'll do it you you
  • 00:15:20
    got to take a chance
  • 00:15:22
    this is mark's new building 991 maple
  • 00:15:24
    road helmet sizzlers is doing the
  • 00:15:27
    drilling for the for the base
  • 00:15:29
    so i opened up august 1st 1989 was my
  • 00:15:32
    day the papers were signed over on
  • 00:15:34
    general welding the name was mine and
  • 00:15:35
    equipment and the inventory and that
  • 00:15:37
    monday life changed because all of a
  • 00:15:38
    sudden i'm in into truck equipment
  • 00:15:40
    i'm selling snow plows
  • 00:15:42
    i'm taking care of small engine repairs
  • 00:15:45
    my 250 customers are 500 i think i had
  • 00:15:47
    at that time
  • 00:15:50
    but we did all the little jobs and the
  • 00:15:51
    little john brought the big jobs you can
  • 00:15:53
    see our experience was how we cared how
  • 00:15:56
    you bothered how we delivered to them
  • 00:15:58
    and little by little after year after
  • 00:16:00
    year after year it really went good
  • 00:16:07
    so things are going good i'm up to about
  • 00:16:09
    69 employees he's a good boss without a
  • 00:16:12
    doubt yeah he is he's probably one of my
  • 00:16:14
    better bosses than i had he's a lot of
  • 00:16:17
    fun to be around
  • 00:16:18
    easy going he's got a real good even
  • 00:16:20
    kill about him it's just kind of like
  • 00:16:22
    one big family to me that's what it's
  • 00:16:24
    the way it seems mark's willing to take
  • 00:16:26
    the risk things are really looking good
  • 00:16:29
    the business would be nowhere near what
  • 00:16:30
    it is today if it was myself this was my
  • 00:16:33
    dream to grow it and who knows sky's the
  • 00:16:35
    limit
  • 00:16:36
    [Music]
  • 00:16:49
    [Music]
  • 00:16:59
    in my early childhood when we were
  • 00:17:01
    traveling through new england and going
  • 00:17:03
    to the farm we often went through small
  • 00:17:06
    new england towns
  • 00:17:07
    and i just it never it never left it's
  • 00:17:10
    just sort of
  • 00:17:11
    what i think of when i think of new
  • 00:17:12
    england and when i think of of americana
  • 00:17:19
    i took that iconic image and made it my
  • 00:17:23
    own and started making different jewelry
  • 00:17:25
    pieces that are representational to me
  • 00:17:28
    of what that experience was
  • 00:17:32
    it made me happy all the time to
  • 00:17:35
    sit in the corner of a room and to make
  • 00:17:37
    my things and so i made more and more
  • 00:17:39
    pieces and i sold more and more and i
  • 00:17:41
    realized well i'm gonna make a go of it
  • 00:17:44
    i'm gonna quit my job and i'm going to
  • 00:17:46
    see if i can make my jewelry for a
  • 00:17:49
    living and so one day i just didn't
  • 00:17:52
    renew my teaching contract and i started
  • 00:17:55
    selling
  • 00:17:59
    so i'm at a wholesale show and i'm
  • 00:18:01
    selling my americana line with as well
  • 00:18:03
    as the other lines that i was doing at
  • 00:18:05
    the time and
  • 00:18:07
    the smithsonian buyer walks in and she
  • 00:18:10
    was very excited to meet me and very
  • 00:18:12
    excited to see the whole collection very
  • 00:18:15
    big moment
  • 00:18:16
    to have the smithsonian in my booth and
  • 00:18:19
    so i was concentrating even though i was
  • 00:18:21
    like really excited trying not to feel
  • 00:18:23
    like you know i'm a little fish in a big
  • 00:18:25
    pond
  • 00:18:31
    and
  • 00:18:31
    i got this big huge order from the
  • 00:18:34
    smithsonian it was great
  • 00:18:37
    things really explode so i started to
  • 00:18:40
    hire people i had hired people prior to
  • 00:18:42
    that but i needed to hire more
  • 00:18:48
    so things were going really well and i
  • 00:18:51
    was at another wholesale show selling my
  • 00:18:53
    things and there's suzanne the buyer
  • 00:18:56
    from the smithsonian she looks up at me
  • 00:18:58
    and she said you know mary do you
  • 00:19:00
    realize that you sell more work
  • 00:19:03
    at the smithsonian than any other single
  • 00:19:06
    artist it was a really big moment and a
  • 00:19:08
    moment where i realized that wow this
  • 00:19:10
    isn't just something you make in your
  • 00:19:12
    attic this isn't some little business
  • 00:19:15
    that just kind of like oh it's just just
  • 00:19:19
    whatever this is actually really working
  • 00:19:21
    and i'm actually making money people
  • 00:19:23
    really like it i'm really selling this
  • 00:19:25
    and i'm really making a living doing
  • 00:19:27
    what's inside of me and what's
  • 00:19:29
    inspirational to me
  • 00:19:30
    and it was
  • 00:19:32
    a very big moment in my career to be
  • 00:19:34
    able to stand in front of all those
  • 00:19:36
    buyers at once and sell my work
  • 00:19:52
    [Music]
  • 00:19:56
    so
  • 00:19:58
    [Music]
  • 00:20:12
    what the country's realizing now is that
  • 00:20:14
    making things is important the reason
  • 00:20:16
    making things is important is it employs
  • 00:20:18
    a lot of people it gives you expertise
  • 00:20:20
    that other markets want and it teaches
  • 00:20:22
    you to innovate
  • 00:20:24
    not everybody's going to be a rocket
  • 00:20:25
    scientist not everybody's going to be a
  • 00:20:27
    doctor not everybody's going to be a
  • 00:20:28
    lawyer we're going to have to have jobs
  • 00:20:30
    for people that want to do something
  • 00:20:32
    want to use their hands
  • 00:20:34
    it's a philosophically bad choice to
  • 00:20:37
    keep going after
  • 00:20:39
    the dollar and only the dollar
  • 00:20:42
    as opposed to investing in our future we
  • 00:20:45
    have a complicated manufacturing
  • 00:20:46
    footprint we produce in six different
  • 00:20:48
    countries and well over 20 facilities
  • 00:20:51
    but we're still the company that makes
  • 00:20:52
    athletic shoes here in the u.s in five
  • 00:20:55
    different factories
  • 00:21:06
    on a
  • 00:21:07
    weekly basis i hear from at least
  • 00:21:09
    someone who's concerned about are we
  • 00:21:11
    going to be here are we staying is this
  • 00:21:13
    for real all i can tell them is we keep
  • 00:21:15
    doing it each and every day and our
  • 00:21:16
    customers are happy we're making more
  • 00:21:19
    sales we're making more partnerships
  • 00:21:22
    with different organizations different
  • 00:21:24
    retailers that want more of our business
  • 00:21:26
    and that's why we're here
  • 00:21:28
    if it were only about making money
  • 00:21:32
    another choice might be made
  • 00:21:35
    but it's not about just that it's about
  • 00:21:38
    believing in something
  • 00:21:43
    you know the what's driven uh u.s
  • 00:21:45
    companies to
  • 00:21:47
    outsource and offshore their
  • 00:21:48
    manufacturing they're not bad reasons
  • 00:21:51
    labor rates are less expensive but it's
  • 00:21:53
    also a less complicated market uh
  • 00:21:55
    many times less complicated markets to
  • 00:21:57
    produce it so we understand why
  • 00:22:00
    businesses offshore their production we
  • 00:22:02
    also fundamentally believe that knowing
  • 00:22:04
    how to make things and making them here
  • 00:22:06
    is critically important to the long-term
  • 00:22:08
    health of our company and i believe to
  • 00:22:10
    this country
  • 00:22:12
    historically and presently manufacturing
  • 00:22:15
    provides an important source of jobs to
  • 00:22:17
    the overall economy and if you listen to
  • 00:22:19
    the political landscape of the last few
  • 00:22:21
    decades it's been a long time since
  • 00:22:23
    anyone in power has really been against
  • 00:22:25
    it
  • 00:22:25
    [Applause]
  • 00:22:30
    those who say that we're in a time when
  • 00:22:33
    there are no heroes
  • 00:22:36
    they just don't know where to look
  • 00:22:38
    you can see heroes every day going in
  • 00:22:41
    and out of factory gates
  • 00:22:42
    [Applause]
  • 00:22:48
    where made in the usa is recognized
  • 00:22:50
    around the world as the symbol of
  • 00:22:52
    quality and progress everything from our
  • 00:22:55
    farms and factories to our workshops and
  • 00:22:58
    production lines
  • 00:22:59
    all that is needed to produce
  • 00:23:02
    and deliver
  • 00:23:03
    quality goods
  • 00:23:05
    and quality services
  • 00:23:07
    [Applause]
  • 00:23:10
    in the last five years we have led the
  • 00:23:12
    way in opening new markets with 240
  • 00:23:14
    trade agreements that remove foreign
  • 00:23:17
    barriers to products bearing the proud
  • 00:23:19
    stamp
  • 00:23:20
    made in the usa
  • 00:23:22
    we propose to bring new hope and new
  • 00:23:24
    jobs to storefronts and factories from
  • 00:23:26
    south boston to south texas to south
  • 00:23:28
    central los angeles
  • 00:23:31
    [Applause]
  • 00:23:36
    my administration is promoting free and
  • 00:23:38
    fair trade to open up new markets for
  • 00:23:40
    america's entrepreneurs and
  • 00:23:42
    manufacturers and farmers
  • 00:23:44
    to create jobs for american workers
  • 00:23:47
    good jobs for the finest workers in the
  • 00:23:49
    world
  • 00:23:50
    those whose products say
  • 00:23:52
    made in the usa
  • 00:23:55
    [Music]
  • 00:23:59
    tonight i want to speak about how we
  • 00:24:00
    move forward
  • 00:24:02
    lay out a blueprint for an economy
  • 00:24:04
    that's built to last
  • 00:24:06
    an economy built on american
  • 00:24:07
    manufacturing
  • 00:24:09
    we have
  • 00:24:10
    a huge opportunity
  • 00:24:12
    at this moment
  • 00:24:14
    to bring manufacturing back
  • 00:24:16
    but we have to season
  • 00:24:18
    [Applause]
  • 00:24:19
    [Music]
  • 00:24:24
    so if everyone agrees that manufacturing
  • 00:24:27
    is a good thing then how did cities like
  • 00:24:29
    detroit
  • 00:24:30
    end up in ruins
  • 00:24:32
    there are two major philosophies or
  • 00:24:34
    ideologies with regard to trade on one
  • 00:24:37
    hand you have the protectionist on the
  • 00:24:39
    other hand you have the free traders it
  • 00:24:41
    really doesn't divide by party it's
  • 00:24:42
    really more philosophy
  • 00:24:44
    the protectionists believe that let's
  • 00:24:46
    take care of our own
  • 00:24:48
    let's manufacture here let's let's
  • 00:24:50
    market to americans let's take care of
  • 00:24:53
    ourselves and not worry about anybody
  • 00:24:55
    else
  • 00:24:56
    let's if we have to bring up trade
  • 00:24:58
    barriers in order to make it more
  • 00:25:00
    difficult for people to be able to
  • 00:25:02
    import into this country the free
  • 00:25:04
    traders believe that the world is an
  • 00:25:06
    interconnected place and that america
  • 00:25:08
    has the ability to compete with anybody
  • 00:25:11
    and therefore let's open up markets
  • 00:25:14
    around the world in order to create more
  • 00:25:16
    demand in order to create more
  • 00:25:18
    opportunity so we opened up our markets
  • 00:25:20
    we had nothing to lose and so the 50s
  • 00:25:22
    and the 60s we could manufacture very
  • 00:25:25
    well we could begin to open those
  • 00:25:27
    markets we had no competition
  • 00:25:29
    and and we didn't see any job loss
  • 00:25:31
    however when japan when germany started
  • 00:25:34
    ramping up their manufacturing in the
  • 00:25:36
    1970s and 1980s when mexico and china
  • 00:25:40
    and other countries also developed a
  • 00:25:41
    manufacturing capacity and we had these
  • 00:25:44
    free trade policies and we had no
  • 00:25:46
    manufacturing policy in our country then
  • 00:25:49
    we started to see the devastating
  • 00:25:51
    consequences we started to see the trade
  • 00:25:53
    deficits and we started to see the job
  • 00:25:55
    losses mounting up
  • 00:25:58
    while detroit might be looked at as the
  • 00:26:00
    poster child for the decline of
  • 00:26:02
    manufacturing there are countless other
  • 00:26:04
    examples out there
  • 00:26:05
    the story of greenwood mississippi
  • 00:26:08
    is the story of many towns
  • 00:26:27
    that was none other than the legendary
  • 00:26:30
    mr robert johnson of course this is 960
  • 00:26:33
    wabg in beautiful greenwood mississippi
  • 00:26:37
    online it's the awesome a.m well the
  • 00:26:40
    thing that sold me about greenwood
  • 00:26:41
    mississippi was the fact that the radio
  • 00:26:43
    station was here and this is a classic
  • 00:26:45
    station it's a historic station and it's
  • 00:26:47
    been here since the 1950s what sold a
  • 00:26:50
    lot of other people on greenwood was the
  • 00:26:52
    fact that it's a quaint
  • 00:26:53
    little delta town greenwood is
  • 00:26:57
    a huge part of the delta i mean it is
  • 00:27:00
    the
  • 00:27:01
    i say all the time in my welcome
  • 00:27:03
    speeches you're truly in the mississippi
  • 00:27:06
    delta when you're in greenwood
  • 00:27:07
    mississippi this area of the mississippi
  • 00:27:10
    delta
  • 00:27:11
    for hundreds of years has been known as
  • 00:27:13
    the cotton capital of the world
  • 00:27:15
    [Music]
  • 00:27:17
    cotton was the heyday here that was our
  • 00:27:19
    cash cow so to speak you know that's
  • 00:27:22
    what made this town
  • 00:27:24
    in the first place was cotton
  • 00:27:27
    in the early 50s the whole face of
  • 00:27:29
    agriculture began to change it was much
  • 00:27:31
    more
  • 00:27:32
    mechanized operation and so people
  • 00:27:35
    who had normally worked on the farms
  • 00:27:37
    that surrounded this area were looking
  • 00:27:39
    for jobs and so that's when industry
  • 00:27:41
    began to move into
  • 00:27:43
    greenwood well by the 1970s the
  • 00:27:45
    industrialization of this area probably
  • 00:27:47
    had reached the zenith there were a
  • 00:27:49
    large number of companies in our
  • 00:27:51
    industrial park there were probably
  • 00:27:53
    four to five thousand industrial jobs
  • 00:27:55
    making everything from pianos to fire
  • 00:27:57
    trucks to
  • 00:27:58
    to heavy machine tools during the late
  • 00:28:01
    70s early 80s a lot of those
  • 00:28:04
    manufacturing facilities began to move
  • 00:28:06
    out of greenwood and moved overseas or
  • 00:28:08
    to mexico
  • 00:28:10
    and it left a real void here the town
  • 00:28:14
    back in the
  • 00:28:15
    70s or later 70s
  • 00:28:18
    really did not even exist with many of
  • 00:28:20
    the manufacturing jobs gone greenwood
  • 00:28:22
    became almost like a ghost town
  • 00:28:25
    the same thing was happening all across
  • 00:28:27
    the country
  • 00:28:30
    u.s steel corporation today announced
  • 00:28:32
    that it's permanently closing 16 plants
  • 00:28:34
    jones and lachlan steel plant is
  • 00:28:36
    shutting down for good a total of 5 000
  • 00:28:38
    steel workers employed at several plants
  • 00:28:41
    here will soon lose their jobs the
  • 00:28:43
    devastating news of yesterday that
  • 00:28:45
    bethlehem steel will close its plant
  • 00:28:47
    next year some 66 000 more auto workers
  • 00:28:50
    will be laid off next week general
  • 00:28:52
    motors confirmed today it is going to
  • 00:28:54
    close plants employing almost 30 000
  • 00:28:57
    workers 200 american steel mills shut
  • 00:28:59
    down all are part of their operations 31
  • 00:29:02
    auto plants closed for good
  • 00:29:04
    the american trade deficit was supposed
  • 00:29:07
    to be going down it isn't
  • 00:29:09
    in the 1970s and 80s other countries
  • 00:29:12
    began to open up to trade and invested
  • 00:29:14
    in education and infrastructure they
  • 00:29:16
    supplied benefits to their domestic
  • 00:29:18
    businesses and offered incentives to
  • 00:29:20
    foreign investors
  • 00:29:22
    under a burdensome tax code and new
  • 00:29:24
    competition company executives began
  • 00:29:27
    looking outside the u.s to increase
  • 00:29:28
    their profitability
  • 00:29:31
    over the next 30 years
  • 00:29:33
    companies that made their products in
  • 00:29:34
    america began to close down their
  • 00:29:36
    manufacturing divisions and began
  • 00:29:38
    outsourcing that work to other countries
  • 00:29:40
    [Music]
  • 00:29:46
    one of the big myths about manufacturing
  • 00:29:47
    job loss is that most of it has occurred
  • 00:29:50
    because of automation or productivity or
  • 00:29:51
    technology that's simply not the case i
  • 00:29:53
    mean uh does it take fewer steel workers
  • 00:29:56
    to make a ton of steel than it did a
  • 00:29:58
    couple decades ago yes that is true but
  • 00:30:01
    we're making a lot more steel and
  • 00:30:03
    there's a lot more global demand for
  • 00:30:05
    steel so it doesn't necessarily follow
  • 00:30:07
    that you need just to say the same
  • 00:30:09
    amount of workers or fewer workers
  • 00:30:11
    uh the biggest challenge really in a lot
  • 00:30:14
    of ways has been globalization and
  • 00:30:16
    outsourcing is that we're we're sourcing
  • 00:30:18
    more of this from from abroad as
  • 00:30:20
    technologies change and especially as
  • 00:30:24
    there's been an increase in
  • 00:30:25
    communication
  • 00:30:26
    as we've got the ability to move
  • 00:30:28
    products
  • 00:30:30
    from one location to another and keep
  • 00:30:32
    track of them much more carefully
  • 00:30:34
    and to be sure of the amount of time
  • 00:30:36
    that it's going to take to get from
  • 00:30:38
    point a to point b
  • 00:30:41
    it allows us to stretch out the
  • 00:30:42
    production process more
  • 00:30:44
    we could do design of a particular
  • 00:30:46
    product for example in the united states
  • 00:30:48
    we can send the specifications of that
  • 00:30:50
    product to another country
  • 00:30:52
    to actually put the product together it
  • 00:30:54
    might be stitched or finally constructed
  • 00:30:56
    in a third country then that product can
  • 00:30:59
    be put on a ship and sent back to the
  • 00:31:01
    original country perhaps where the
  • 00:31:02
    design took place so the changes in
  • 00:31:05
    technology have allowed companies more
  • 00:31:08
    flexibility they've been able to move
  • 00:31:11
    their productions in different parts of
  • 00:31:13
    the world to take advantage of
  • 00:31:16
    the comparative advantage that that
  • 00:31:18
    country might actually have
  • 00:31:21
    now that's good
  • 00:31:23
    when you're selected as a location or as
  • 00:31:26
    a country where production or some
  • 00:31:28
    aspect of production will take place
  • 00:31:31
    but that's bad to the firms that might
  • 00:31:34
    be losing that particular business and
  • 00:31:37
    as companies move they will move from
  • 00:31:39
    higher cost locations to lower cost
  • 00:31:42
    locations
  • 00:31:43
    as someone i used to work for
  • 00:31:45
    said
  • 00:31:46
    i have a great company i can compete
  • 00:31:48
    against any other company in the world
  • 00:31:50
    but i cannot compete against foreign
  • 00:31:52
    governments
  • 00:31:54
    and that's what's happening now people
  • 00:31:56
    who are trying to make things in the
  • 00:31:57
    united states find themselves competing
  • 00:31:59
    against the chinese government with
  • 00:32:01
    essentially endless amounts of cash or
  • 00:32:03
    other foreign governments that'll put
  • 00:32:05
    billions of dollars into helping these
  • 00:32:07
    companies and our companies are you know
  • 00:32:09
    trying to get a loan down at the bank
  • 00:32:11
    and paying a normal interest rate and
  • 00:32:14
    not getting any benefits and it's it's
  • 00:32:16
    almost impossible to do
  • 00:32:19
    and the protesters have come
  • 00:32:22
    now here's oh these are the wall street
  • 00:32:24
    guys
  • 00:32:25
    on september 17 2011 protesters gathered
  • 00:32:28
    inside the wall street district in new
  • 00:32:30
    york city one of their key issues being
  • 00:32:32
    the growing income inequality and wealth
  • 00:32:34
    distribution in the country
  • 00:32:36
    the rebel band of americans was fed up
  • 00:32:38
    with feeling the strain of a
  • 00:32:39
    disappearing middle class without a
  • 00:32:41
    strong manufacturing base the gap in
  • 00:32:44
    income between the middle class and the
  • 00:32:45
    wealthiest americans has grown
  • 00:32:47
    strikingly in recent decades
  • 00:32:49
    in 1979 the peak of manufacturing
  • 00:32:52
    employment the average after tax incomes
  • 00:32:54
    of the richest americans made 7.9 times
  • 00:32:57
    more than those of the lower class
  • 00:32:59
    however by 2007 the middle class made 24
  • 00:33:03
    times less than the wealthiest americans
  • 00:33:05
    a more than tripling of the income gap
  • 00:33:08
    when you have that kind of income and
  • 00:33:10
    wealth distribution it's a bad thing for
  • 00:33:13
    society
  • 00:33:14
    and for the economy because
  • 00:33:17
    this little handful of people at the top
  • 00:33:20
    with all the money
  • 00:33:22
    they can't consume
  • 00:33:24
    to keep an auto plant going you know if
  • 00:33:26
    you if you suddenly become a
  • 00:33:28
    bazillionaire
  • 00:33:30
    okay you might have about you know seven
  • 00:33:32
    cars but you're not going to buy 70. you
  • 00:33:35
    know but the increase in your income is
  • 00:33:39
    not gonna
  • 00:33:40
    increase your consumption so hugely that
  • 00:33:42
    you're gonna go out and buy
  • 00:33:45
    70 ford pickup trucks
  • 00:33:48
    whereas if that money was in the hands
  • 00:33:50
    of a bunch of other households they
  • 00:33:52
    would
  • 00:33:53
    the united states has evolved over the
  • 00:33:55
    200 plus years that we've been in
  • 00:33:57
    existence
  • 00:33:58
    in our at the outset we were put pretty
  • 00:34:00
    much inwardly focused we were a
  • 00:34:02
    fledgling nation
  • 00:34:04
    trying to be able to claim the continent
  • 00:34:06
    uh and uh be able to make sure that we
  • 00:34:09
    were success
  • 00:34:10
    we have had various times where we had
  • 00:34:13
    promoted free trade or where we tried to
  • 00:34:15
    be more protectionist for example during
  • 00:34:18
    the depression
  • 00:34:20
    one
  • 00:34:21
    segment of society felt that the answer
  • 00:34:23
    was to close the borders
  • 00:34:26
    and let's take care of ourselves
  • 00:34:28
    and the smoot-hawley trade bill was
  • 00:34:30
    passed
  • 00:34:31
    that was very protectionist in nature
  • 00:34:33
    and quite frankly it caused
  • 00:34:35
    the depression to become worse rather
  • 00:34:37
    than better clearly today we are free
  • 00:34:40
    trade country
  • 00:34:42
    and we believe that we still can compete
  • 00:34:45
    effectively
  • 00:34:47
    at the same point in time there's more
  • 00:34:49
    and more concerns about unemployment
  • 00:34:51
    here underemployment here and whether or
  • 00:34:54
    not free trade is always fair trade
  • 00:34:56
    whether or not some of the countries
  • 00:34:58
    that we're trading with are playing by
  • 00:35:00
    fair rules uh and therefore we are
  • 00:35:03
    disadvantaged uh and and those are
  • 00:35:05
    issues that clearly have to be focused
  • 00:35:07
    on
  • 00:35:08
    the issue of trade can't be solved by
  • 00:35:09
    simply choosing an ideological side
  • 00:35:12
    most likely the answer is finding a
  • 00:35:14
    balance somewhere in the middle a better
  • 00:35:16
    use of our time is to consider how we
  • 00:35:18
    shop after all our actions usually speak
  • 00:35:21
    louder to what we believe than our
  • 00:35:22
    opinions anyway
  • 00:35:24
    through the recession many of us woke up
  • 00:35:27
    and found that our bellies were too big
  • 00:35:29
    our closets were too big our houses were
  • 00:35:32
    too big
  • 00:35:34
    our cars were too big and that we needed
  • 00:35:36
    to go on a diet
  • 00:35:38
    what has happened
  • 00:35:40
    in this orgy of debt over the past few
  • 00:35:43
    years is that debt
  • 00:35:45
    has made up the gap
  • 00:35:47
    between what
  • 00:35:49
    people can pay for with
  • 00:35:52
    their jobs where now remember that we
  • 00:35:55
    haven't had
  • 00:35:56
    real wage increases for 40 or so years
  • 00:36:02
    debt is making up the difference between
  • 00:36:04
    what they can afford with their jobs and
  • 00:36:07
    what they are consuming
  • 00:36:10
    i resent it when somebody comes to me
  • 00:36:12
    and goes tell me all the tricks
  • 00:36:15
    that merchants and marketers use to
  • 00:36:16
    trick me into buying goods
  • 00:36:18
    i'm not tricking you in to buying
  • 00:36:20
    anything
  • 00:36:22
    you have the responsibility to be able
  • 00:36:24
    to look at it process it
  • 00:36:27
    understand it here
  • 00:36:29
    and see whether it fits into the context
  • 00:36:31
    of your life
  • 00:36:33
    we need to get beyond the thrill of the
  • 00:36:36
    purchase to the pride of ownership
  • 00:36:39
    free traders think that by opening up
  • 00:36:42
    markets you're going to increase
  • 00:36:45
    competition
  • 00:36:46
    and you will lower prices and that that
  • 00:36:49
    will benefit consumers
  • 00:36:51
    everywhere and if you look at uh how
  • 00:36:54
    that
  • 00:36:55
    comes into being in reality in the
  • 00:36:57
    united states it's kind of the walmart
  • 00:36:58
    effect it's kind of like you can go to
  • 00:37:00
    walmart and get low low prices that's
  • 00:37:03
    that's the free trade argument one of
  • 00:37:05
    the things i love about my job
  • 00:37:07
    is that retail is the dipstick of social
  • 00:37:10
    change
  • 00:37:12
    so how we bought
  • 00:37:13
    in 1850 and how we bought in 1950 and
  • 00:37:18
    how we buy in 2012 is different
  • 00:37:22
    and those differences are a reflection
  • 00:37:25
    of the changes in us and the changes in
  • 00:37:27
    the culture that we live in
  • 00:37:30
    currently most americans do the majority
  • 00:37:31
    of their shopping in today's big box
  • 00:37:33
    retailers
  • 00:37:35
    it's no secret that these discount
  • 00:37:36
    retailers rely heavily on imported goods
  • 00:37:39
    to keep the everyday low prices they
  • 00:37:40
    offer to americans on a tight budget
  • 00:37:43
    but what we might not think about is how
  • 00:37:45
    our demand for these low-cost goods
  • 00:37:47
    affects manufacturing processes around
  • 00:37:49
    the world when millions of price
  • 00:37:50
    concerned consumers demand cheaper
  • 00:37:52
    imported goods at our big box store we
  • 00:37:54
    unknowingly encourage companies to take
  • 00:37:56
    whatever means necessary to compete
  • 00:37:58
    often resulting in the moving of
  • 00:37:59
    production to a lower cost country while
  • 00:38:02
    this has a positive effect on our
  • 00:38:03
    wallets it can have real consequences
  • 00:38:05
    for small business owners trying to
  • 00:38:07
    compete for the same shelf space i think
  • 00:38:09
    american consumers are happy being able
  • 00:38:12
    to pay five bucks for a t-shirt i mean
  • 00:38:14
    that's
  • 00:38:15
    yeah that's a nice thing to be able to
  • 00:38:17
    save some money at the grocery store
  • 00:38:20
    at the superstore but here's the
  • 00:38:22
    challenge
  • 00:38:23
    you can't shop at walmart if you don't
  • 00:38:25
    have a job and that's what communities
  • 00:38:28
    are discovering right now
  • 00:38:33
    through general welding we're always
  • 00:38:35
    bidding and quoting and uh i ended up
  • 00:38:37
    bidding these pipe posts which was a
  • 00:38:39
    structural steel support post that went
  • 00:38:41
    inside of pvc fencing it was for certain
  • 00:38:43
    we had a three and a half million dollar
  • 00:38:45
    project going there we're making
  • 00:38:46
    different pipes and galvanized and
  • 00:38:47
    everything we ended all tied up that
  • 00:38:49
    became a real big part of our life you
  • 00:38:51
    know it was about a 10-year run uh then
  • 00:38:53
    suddenly uh
  • 00:38:55
    you know i seen the sales dropping off
  • 00:38:57
    and they said you got to lower your
  • 00:38:58
    price and
  • 00:38:59
    i did you know and i lowered them more
  • 00:39:01
    and i lowered them more and mark called
  • 00:39:03
    me up he said dad what i said what
  • 00:39:04
    happened
  • 00:39:05
    he said uh we lost the job
  • 00:39:08
    well how could you lose the job we had a
  • 00:39:09
    job tied up
  • 00:39:11
    he said somebody else bit us
  • 00:39:13
    yeah i said where he said i don't know
  • 00:39:14
    yet he said we lost it so i know you
  • 00:39:16
    know the material i know the labor
  • 00:39:18
    involved i know what it takes to make
  • 00:39:20
    this post i make some calls of course
  • 00:39:22
    i've got friends that tell me some
  • 00:39:24
    information and
  • 00:39:25
    then they tell me uh it's coming from
  • 00:39:27
    florida
  • 00:39:29
    and i thought florida
  • 00:39:32
    you know i'm 20 miles away from the plan
  • 00:39:34
    i ship to
  • 00:39:36
    i want to see one of these pipes they're
  • 00:39:38
    1200 plus miles where are you getting
  • 00:39:40
    them
  • 00:39:41
    what are they i mean florida
  • 00:39:45
    so i finally get a pipe
  • 00:39:49
    it looked thinner to me the galvanized
  • 00:39:51
    coating wasn't great and the weld was
  • 00:39:53
    sure smaller than mine it wasn't an aws
  • 00:39:55
    certified weld so it's not the same
  • 00:39:57
    quality and that probably bothered me
  • 00:39:59
    more than anything i said i had to file
  • 00:40:01
    all these specifications why don't they
  • 00:40:04
    [Music]
  • 00:40:05
    finally i get out of them that it's
  • 00:40:07
    coming from china
  • 00:40:12
    and i said really china's making them
  • 00:40:14
    this heavy 10 to 12 pound post can you
  • 00:40:17
    ship it to the united states to florida
  • 00:40:19
    and ship it up to me and can beat me by
  • 00:40:21
    three dollars a post i couldn't believe
  • 00:40:24
    it
  • 00:40:26
    i suddenly realized this is a whole
  • 00:40:28
    nother
  • 00:40:29
    you know chapter in my life i've never
  • 00:40:31
    dealt with outside competition it's not
  • 00:40:34
    within the united states it's somebody
  • 00:40:36
    overseas
  • 00:40:39
    [Music]
  • 00:40:46
    and what bothered him more than losing
  • 00:40:48
    the contract was the fact that they had
  • 00:40:50
    to look as employees in the eyes and he
  • 00:40:52
    had to lay some of them off he's not a
  • 00:40:54
    corporate soul if you will
  • 00:40:57
    he is a very kind human being so
  • 00:41:00
    it was like him telling his daughter her
  • 00:41:02
    son they have to be let go
  • 00:41:06
    things started falling apart we lost a
  • 00:41:08
    lot of good people a lot of people you
  • 00:41:10
    got close with
  • 00:41:11
    uh
  • 00:41:12
    even had to lay me off for a little
  • 00:41:13
    while that's a sore subject but
  • 00:41:16
    you know you get yourself settled into
  • 00:41:18
    one place you think you're going to be
  • 00:41:20
    there you know make a career you know
  • 00:41:23
    and
  • 00:41:24
    just blows up in your face and you've
  • 00:41:25
    got to start from scratch again start at
  • 00:41:27
    the bottom
  • 00:41:28
    the biggest thing that popped into my
  • 00:41:30
    head was what do i do now
  • 00:41:32
    i'm almost 50 years old
  • 00:41:34
    you know all i know is this
  • 00:41:36
    it's you know i mean
  • 00:41:38
    i don't know anything else suddenly i go
  • 00:41:40
    from 69 employees to 31 employees
  • 00:41:43
    and
  • 00:41:44
    things have changed
  • 00:41:45
    [Music]
  • 00:41:48
    these were people that believed in mark
  • 00:41:50
    yandle i mean they did what i needed to
  • 00:41:52
    get done whenever i needed to get it
  • 00:41:54
    done if it was out in the cold 40 foot
  • 00:41:56
    up in a lift but all of a sudden these
  • 00:41:58
    people are in front of me now i've got
  • 00:42:00
    to lay him off that gave me everything
  • 00:42:02
    when the bottom fell out really we're
  • 00:42:03
    thinking about what to do we're going to
  • 00:42:05
    have to maybe he have to sell his house
  • 00:42:07
    and come back and live home here the
  • 00:42:09
    apartment we put up we're going to have
  • 00:42:10
    to sell everything we have to keep going
  • 00:42:12
    to pay off what our mortgage is at
  • 00:42:14
    because nobody wants to fight a business
  • 00:42:16
    he must have had about five close calls
  • 00:42:18
    like that we're gonna close shop the
  • 00:42:19
    next day that just hung on me if i
  • 00:42:21
    didn't make it what would my parents
  • 00:42:23
    think what would my family think and
  • 00:42:24
    that that was a something i never hit
  • 00:42:26
    before i was worried about everybody all
  • 00:42:28
    the sudden worried about what they what
  • 00:42:30
    they would think if mark went out
  • 00:42:34
    [Music]
  • 00:42:46
    it was february and i was at a wholesale
  • 00:42:48
    show and a new buyer came in that i
  • 00:42:50
    didn't recognize from the smithsonian
  • 00:42:52
    and she said we've changed how we're
  • 00:42:54
    buying things and we no longer want your
  • 00:42:57
    work
  • 00:42:59
    so
  • 00:43:00
    in one sentence
  • 00:43:02
    i was done
  • 00:43:08
    it was totally dumbfounding how
  • 00:43:11
    you know for many years i was the top
  • 00:43:13
    selling and this new buyer comes in and
  • 00:43:15
    she says
  • 00:43:16
    nah that's it we don't want you it's
  • 00:43:18
    just really complexing just really
  • 00:43:22
    a bad moment
  • 00:43:29
    it was uh early this early this spring i
  • 00:43:32
    was actually sitting at my desk and the
  • 00:43:35
    phone rang it was a friend of mine that
  • 00:43:36
    hadn't spoken to in a while and she was
  • 00:43:39
    very excited talking like a mile a
  • 00:43:41
    minute i couldn't imagine what was on
  • 00:43:43
    her mind and she said mary's i was just
  • 00:43:45
    at the smithsonian and she said i saw
  • 00:43:48
    stuff that kind of looks like yours and
  • 00:43:50
    and it was made in china and i said what
  • 00:43:53
    are you talking about
  • 00:43:54
    and actually i was sitting there waiting
  • 00:43:56
    for me to send a photograph to me and i
  • 00:43:58
    was saying to myself you know
  • 00:43:59
    it's been a long time since you know i
  • 00:44:02
    even thought about any of this and
  • 00:44:05
    i don't make anything for the
  • 00:44:06
    smithsonian anymore you know what
  • 00:44:08
    possibly could they have that could look
  • 00:44:10
    like mine and then that the screen comes
  • 00:44:13
    up and i'm just like oh my god
  • 00:44:15
    this is just this is horrible this is
  • 00:44:18
    just like
  • 00:44:20
    how could they decide to buy something
  • 00:44:22
    that's so inferior when they had
  • 00:44:24
    something so long ago that worked
  • 00:44:27
    [Music]
  • 00:44:31
    being a small business owner
  • 00:44:33
    is is very hard here in the united
  • 00:44:35
    states it's very competitive we're
  • 00:44:37
    dealing not only with
  • 00:44:39
    local business owners and national
  • 00:44:41
    business owners but globally as well
  • 00:44:44
    how does the actual product sell and how
  • 00:44:47
    do you sell it in this huge global
  • 00:44:49
    market
  • 00:44:50
    is very difficult
  • 00:44:51
    [Music]
  • 00:44:54
    a souvenir to me is something that's
  • 00:44:56
    very special when i travel abroad i
  • 00:44:59
    certainly want to purchase
  • 00:45:01
    something that is handmade from that
  • 00:45:02
    country and when i think of people
  • 00:45:06
    coming to united states when they go to
  • 00:45:09
    a place like smithsonian and they want
  • 00:45:10
    to bring a piece of americana home
  • 00:45:13
    and there isn't a thing in the store
  • 00:45:16
    that's made united states that's
  • 00:45:17
    ludicrous come on
  • 00:45:22
    i can see a scenario where
  • 00:45:24
    manufacturing collapses in the united
  • 00:45:27
    states it's like a bad dream but it
  • 00:45:28
    could happen i mean you saw
  • 00:45:30
    what happened during the last recession
  • 00:45:38
    when you as an economy get rid of your
  • 00:45:41
    manufacturing base the results are very
  • 00:45:45
    are very cataclysmic you have a domino
  • 00:45:47
    effect of decline that starts to affect
  • 00:45:50
    everybody in every industry but what
  • 00:45:52
    happens is all the businesses around
  • 00:45:55
    the factory and in that
  • 00:45:57
    city or town close down to the dry
  • 00:45:59
    cleaners the diners the bowling alleys
  • 00:46:02
    the doctors the accountants the banks
  • 00:46:05
    everything
  • 00:46:06
    sooner or later goes because the job
  • 00:46:08
    base that brought all the
  • 00:46:10
    financial wherewithal into the town has
  • 00:46:12
    disappeared has moved abroad or
  • 00:46:15
    somewhere else so the whole town is
  • 00:46:17
    essentially empty and where property
  • 00:46:19
    values depreciate now we have to lay off
  • 00:46:21
    firefighters and police officers and
  • 00:46:23
    teachers and now we're not collecting
  • 00:46:25
    enough revenue for the state to invest
  • 00:46:27
    in education and higher education so all
  • 00:46:30
    these things are all interconnected when
  • 00:46:32
    i started in this business people said
  • 00:46:33
    well high technology is going to be our
  • 00:46:35
    saving grace so it doesn't matter that
  • 00:46:37
    we're moving
  • 00:46:38
    certain manufacturing jobs offshore but
  • 00:46:40
    at least they've honestly stopped saying
  • 00:46:43
    that because
  • 00:46:44
    there's not much high technology made in
  • 00:46:46
    the united states anymore we have an
  • 00:46:48
    enormous trade deficit the united states
  • 00:46:50
    is a great country but it has a number
  • 00:46:52
    of fundamental imbalances
  • 00:46:54
    one of which is the trade imbalance the
  • 00:46:56
    trade deficit sounds very esoteric for
  • 00:46:58
    people but here's what it is
  • 00:47:00
    you have goods that you're selling
  • 00:47:01
    abroad those are your exports uh that
  • 00:47:03
    you're making in the united states then
  • 00:47:05
    you have goods that you're importing
  • 00:47:07
    from overseas those are your imports
  • 00:47:09
    when you add
  • 00:47:10
    the
  • 00:47:11
    exports up and then you subtract the
  • 00:47:13
    imports that's your trade balance for a
  • 00:47:15
    long time in the united states in fact
  • 00:47:16
    for several decades we've had a trade
  • 00:47:18
    deficit and has grown almost every year
  • 00:47:22
    when you end up
  • 00:47:23
    importing more than you export you end
  • 00:47:25
    up having to owe people money and
  • 00:47:27
    sometimes you have to borrow it from
  • 00:47:29
    people who may or may not have the same
  • 00:47:31
    interest that you have
  • 00:47:35
    and to the extent that you do that for
  • 00:47:37
    the short term it's not a problem but to
  • 00:47:39
    the extent that you're doing it on a
  • 00:47:41
    recurring basis and to a greater extent
  • 00:47:43
    it is a big problem
  • 00:47:45
    ultimately you need to produce more than
  • 00:47:47
    you consume
  • 00:47:49
    if you want the future to be better than
  • 00:47:51
    the past
  • 00:47:55
    since the year 2000 we've lost about 5.5
  • 00:47:58
    million manufacturing jobs in this
  • 00:48:00
    country which you know is only a little
  • 00:48:03
    over 10 years and that is a third of our
  • 00:48:05
    manufacturing jobs
  • 00:48:07
    so that drop is almost unbelievable that
  • 00:48:10
    if we could have lost a third of those
  • 00:48:12
    jobs in a decade essentially
  • 00:48:15
    and when you look at the multiplier
  • 00:48:18
    related to manufacturing jobs most
  • 00:48:20
    people believe that for every
  • 00:48:21
    manufacturing job there are two to three
  • 00:48:24
    other jobs
  • 00:48:25
    so that really
  • 00:48:27
    makes the 5.5 million translate into
  • 00:48:30
    about 10 to 15 million jobs and in the
  • 00:48:32
    united states there are 13.3 million
  • 00:48:35
    people who are officially unemployed so
  • 00:48:38
    when you just think about it that loss
  • 00:48:40
    in manufacturing jobs is kind of the
  • 00:48:41
    backbone that broke that has caused this
  • 00:48:44
    incredible unemployment in this country
  • 00:48:46
    right now
  • 00:48:47
    we chased the tech bubble in the 1990s
  • 00:48:50
    and it popped we chased the housing
  • 00:48:52
    bubble and the wall street bubble last
  • 00:48:55
    decade and it popped
  • 00:48:57
    there is no manufacturing bubble it is
  • 00:49:00
    sustainable it's what we do well it's a
  • 00:49:02
    core competency of our country
  • 00:49:05
    and we look at other nations and they're
  • 00:49:08
    fighting for manufacturing jobs we're
  • 00:49:10
    the only country that hasn't been doing
  • 00:49:12
    that
  • 00:49:32
    the town of scott hegan and surrounding
  • 00:49:34
    area has always dealt in the shoe
  • 00:49:37
    manufacturing
  • 00:49:40
    we used to have roughly 30 thousand
  • 00:49:42
    people not thirty years ago making shoes
  • 00:49:44
    in the state now we're down to about a
  • 00:49:46
    thousand
  • 00:49:47
    [Music]
  • 00:49:54
    it's tough i think today for people to
  • 00:49:56
    understand that to make a high-quality
  • 00:49:59
    product safely
  • 00:50:01
    is tough and and that's what we're up
  • 00:50:03
    against all the time
  • 00:50:07
    [Music]
  • 00:50:10
    today with
  • 00:50:12
    the philosophy and the way we're making
  • 00:50:13
    shoes today and the quality level being
  • 00:50:15
    this close to the customer uh we're
  • 00:50:17
    executing a real nice plan
  • 00:50:28
    checking for quality
  • 00:50:30
    checking margins
  • 00:50:32
    checking for threads
  • 00:50:36
    i set my left hand first
  • 00:50:39
    and it'll go around and it will come out
  • 00:50:42
    and the even stitches the margin is
  • 00:50:44
    going to be even around the whole end i
  • 00:50:46
    put it on my plate and it takes out the
  • 00:50:48
    throat stay and i put even with my holes
  • 00:50:51
    of the eyelashes and put the computer
  • 00:50:53
    flat and that is it
  • 00:50:56
    knowing that
  • 00:50:57
    we put shoes
  • 00:50:59
    on a lot of people's feet you know it it
  • 00:51:02
    really is it's something to be proud of
  • 00:51:04
    you know
  • 00:51:06
    it's all about pride you pass on good
  • 00:51:09
    work
  • 00:51:10
    because you want that next person to
  • 00:51:12
    be able to do what they need to do
  • 00:51:14
    and yeah it's all about pride
  • 00:51:22
    [Music]
  • 00:51:26
    by having new balance in town we're able
  • 00:51:28
    to
  • 00:51:29
    filter more of the economy all through
  • 00:51:31
    the area they're they're a family
  • 00:51:33
    they're part of our family in scout
  • 00:51:35
    deegan and we don't know what we would
  • 00:51:36
    do without
  • 00:51:38
    new balance in skowhegan provides a
  • 00:51:41
    purpose
  • 00:51:42
    i heard one of our economic developers
  • 00:51:43
    refer to it as a
  • 00:51:45
    thread in the tapestry and new balance
  • 00:51:47
    being one of the largest threads one of
  • 00:51:49
    the clearest threats and i thought he
  • 00:51:51
    put it really well we are
  • 00:51:53
    and we're proud to be that
  • 00:51:55
    it's again part of the philosophy of the
  • 00:51:57
    new balanced business model is that we
  • 00:51:59
    are in the communities we're a business
  • 00:52:01
    the community is proud to host
  • 00:52:05
    if we can all agree that manufacturing
  • 00:52:07
    is a good thing for the country as a
  • 00:52:09
    whole but we don't want to give up the
  • 00:52:10
    low prices we've come to expect then
  • 00:52:12
    where do we go from here if we want to
  • 00:52:14
    see an increase in u.s manufacturing who
  • 00:52:17
    can we trust to make it happen
  • 00:52:21
    [Music]
  • 00:52:23
    [Applause]
  • 00:52:27
    in baseball the purpose of a bunt is to
  • 00:52:29
    advance a runner into a scoring position
  • 00:52:34
    in order to win a sacrifice must be made
  • 00:52:37
    [Music]
  • 00:52:39
    who among us will step up to the plate
  • 00:52:42
    and be willing to make the sacrifices to
  • 00:52:44
    put american made back on the shelves
  • 00:52:49
    [Music]
  • 00:52:51
    [Applause]
  • 00:52:51
    [Music]
  • 00:52:53
    can we look to american companies
  • 00:52:55
    [Music]
  • 00:53:02
    you say the the two words louisville and
  • 00:53:04
    slugger together there's no question in
  • 00:53:06
    your mind what you're talking about
  • 00:53:07
    you're talking about
  • 00:53:09
    baseball and the greatest brand and the
  • 00:53:11
    in the history of the game of baseball
  • 00:53:13
    but there was a time the 1970s where the
  • 00:53:16
    louisville slugger was actually made
  • 00:53:19
    across the ohio river in jeffersonville
  • 00:53:22
    indiana and that was
  • 00:53:24
    not something that sat very well with
  • 00:53:27
    people who lived in louisville kentucky
  • 00:53:28
    my goodness how could a product call the
  • 00:53:31
    louisville slugger be made
  • 00:53:34
    in jeffersonville indiana when it always
  • 00:53:36
    said in louisville kentucky
  • 00:53:38
    this is a baseball city so we just have
  • 00:53:40
    a wonderful baseball history in 1918
  • 00:53:43
    they signed a guy named babe ruth
  • 00:53:45
    and babe ruth was really the player who
  • 00:53:47
    helped this company
  • 00:53:48
    propel
  • 00:53:49
    even further and become extremely
  • 00:53:51
    popular because he was the first great
  • 00:53:54
    home run hitter and he was the guy who
  • 00:53:56
    literally changed the game of baseball
  • 00:53:58
    and uh the company just continued to
  • 00:54:00
    sign player after player lou gehrig and
  • 00:54:03
    joe dimaggio and jackie robinson roberto
  • 00:54:06
    clemente and hank aaron and right on
  • 00:54:08
    into stars of today
  • 00:54:10
    [Applause]
  • 00:54:15
    the fact is the headquarters of the
  • 00:54:17
    company never left louisville the
  • 00:54:18
    offices always were here but
  • 00:54:20
    manufacturing did in fact take place
  • 00:54:22
    across the river in suburban louisville
  • 00:54:25
    and jeffersonville indiana which
  • 00:54:27
    you know we all feel like that's part of
  • 00:54:28
    louisville but it is in another state
  • 00:54:30
    and so that just did not sit very well
  • 00:54:32
    with people it was a business decision
  • 00:54:34
    at that time but jack hillary has said
  • 00:54:36
    numerous times that was one of the
  • 00:54:38
    biggest mistakes that he ever made was
  • 00:54:40
    to take the company out of louisville
  • 00:54:44
    the mayor of louisville always had a
  • 00:54:46
    goal to make sure that the manufacturing
  • 00:54:48
    of the louisville slugger bat came back
  • 00:54:50
    to louisville kentucky and it did into
  • 00:54:52
    this very building in 1996 uh when the
  • 00:54:56
    manufacturing was moved back here and
  • 00:54:58
    it's been here ever since then i don't
  • 00:54:59
    see it going any place
  • 00:55:01
    ever again
  • 00:55:05
    louisville slugger's move back to
  • 00:55:07
    kentucky was a decision to protect the
  • 00:55:09
    integrity of a brand
  • 00:55:11
    but if an american brand doesn't
  • 00:55:12
    necessitate american made to maintain
  • 00:55:14
    its image these days then why would a
  • 00:55:16
    company move their production back to
  • 00:55:18
    the u.s
  • 00:55:19
    today there are literally hundreds of
  • 00:55:21
    american brands making their products
  • 00:55:22
    across oceans let alone state lines what
  • 00:55:25
    would it take to attract these companies
  • 00:55:27
    back is it even possible what is it
  • 00:55:29
    that's keeping them from coming back the
  • 00:55:31
    guy who owns the mom and pop shop
  • 00:55:34
    oftentimes has a different motivation
  • 00:55:36
    than the ceo of a multinational company
  • 00:55:39
    and here's why
  • 00:55:40
    the ceo of the multinational company has
  • 00:55:43
    to answer to his shareholders every
  • 00:55:45
    quarter it's the quarterly earnings
  • 00:55:46
    pressure it's not a long-term
  • 00:55:48
    sustainable business plan about how you
  • 00:55:51
    can invest in capital to keep the jobs
  • 00:55:53
    here a decade from now two decades from
  • 00:55:55
    now how you can keep that long-term
  • 00:55:57
    growth it's about the next 90 days
  • 00:56:00
    literally whereas the
  • 00:56:02
    the small manufacturer says i want a
  • 00:56:06
    business that's going to be around for a
  • 00:56:07
    generation or for two generations
  • 00:56:09
    something that's going to help my
  • 00:56:11
    community help my family help my country
  • 00:56:13
    when you're running a public sector
  • 00:56:14
    company you have to be concerned about
  • 00:56:17
    the shareholders
  • 00:56:18
    you have a legal responsibility and a
  • 00:56:21
    fiduciary duty to the shareholders
  • 00:56:24
    and you could be sued
  • 00:56:26
    if you don't properly discharge that
  • 00:56:27
    fiduciary duty
  • 00:56:29
    and yes that means you need to make
  • 00:56:31
    profit
  • 00:56:32
    and you need to try to maximize
  • 00:56:34
    shareholder value
  • 00:56:35
    but it's not all about money unless we
  • 00:56:38
    can get the grip of wall street off of
  • 00:56:40
    manufacturing we're going to fall
  • 00:56:42
    further behind
  • 00:56:45
    so publicly traded companies being tied
  • 00:56:47
    down by their responsibilities to
  • 00:56:48
    shareholders
  • 00:56:50
    seems to be a convenient out
  • 00:56:53
    but if it's so impossible to produce
  • 00:56:54
    competitively priced goods in the u.s
  • 00:56:57
    then why are foreign companies taking up
  • 00:56:59
    the mantle of the american worker
  • 00:57:01
    does it make sense
  • 00:57:04
    perhaps there's no better example than
  • 00:57:06
    bmw
  • 00:57:07
    who bought a super bowl ad to ask just
  • 00:57:09
    that
  • 00:57:11
    does it make sense that a german car
  • 00:57:12
    company would break ground in
  • 00:57:14
    spartanburg south carolina and call it
  • 00:57:16
    home does it make sense that in the
  • 00:57:17
    height of recession when most companies
  • 00:57:19
    were bailing out that they would dig in
  • 00:57:21
    they would find their latest design in
  • 00:57:24
    10 million different california
  • 00:57:27
    does it make sense it makes sense it
  • 00:57:28
    makes sense that a small town in the
  • 00:57:30
    south to make every x3 every x3 in the
  • 00:57:33
    world
  • 00:57:34
    it makes perfect sense the all-new bmw
  • 00:57:37
    x3
  • 00:57:38
    some people don't like the idea that we
  • 00:57:40
    have foreign companies that are coming
  • 00:57:42
    to the united states and making things i
  • 00:57:44
    have to say i'm not as concerned i i'm
  • 00:57:46
    happy for any company that wants to
  • 00:57:49
    invest in american workers
  • 00:57:51
    and make stuff here that makes me very
  • 00:57:53
    very happy if attracting foreign
  • 00:57:55
    companies to manufacture in the u.s is
  • 00:57:57
    the ticket to put americans back to work
  • 00:57:59
    it will take the coordinated efforts of
  • 00:58:01
    local communities
  • 00:58:02
    one example of a community that's doing
  • 00:58:04
    this is gwinnett county georgia
  • 00:58:11
    that is a german company and one of the
  • 00:58:12
    world's biggest manufacturers of cabinet
  • 00:58:14
    hardware such as slides hinges and
  • 00:58:17
    sliding and folding door hardware and
  • 00:58:18
    the u.s market being a very important
  • 00:58:20
    market of course um deserves its own
  • 00:58:23
    facility and we knew
  • 00:58:24
    roughly up the uh the geographic region
  • 00:58:27
    that we wanted to go to gwinnett
  • 00:58:28
    chambers is extremely active very
  • 00:58:31
    business minded very very helpful they
  • 00:58:32
    did the best job in showing us their
  • 00:58:35
    story to show us the benefits for for an
  • 00:58:38
    employer who wants to move to toucanette
  • 00:58:40
    the
  • 00:58:41
    facility cc is the only one that we have
  • 00:58:43
    in the united states and brunette
  • 00:58:45
    georgia our economic development
  • 00:58:47
    organization partnership gwinnett is a
  • 00:58:50
    community-based organization it has the
  • 00:58:52
    county the schools the hospitals the
  • 00:58:55
    businesses the cities and the cids
  • 00:58:58
    all involved in economic development
  • 00:59:05
    what i have seen in economic development
  • 00:59:07
    is
  • 00:59:08
    there's communities that are reactionary
  • 00:59:11
    and they've decided they're going to sit
  • 00:59:12
    back and they're going to respond to
  • 00:59:14
    calls and that if that's your approach i
  • 00:59:17
    wish you a lot of luck but to me the
  • 00:59:19
    strong communities have a plan they have
  • 00:59:22
    a strategy and they go out and they
  • 00:59:24
    aggressively go after what they have
  • 00:59:27
    decided that is their best sales pitch
  • 00:59:29
    when we started moving industry from the
  • 00:59:32
    united states into asia to mexico latin
  • 00:59:35
    america and so forth
  • 00:59:37
    there those governments set up
  • 00:59:39
    what they call special work areas for
  • 00:59:42
    companies to move into we could do that
  • 00:59:44
    i sincerely believe today we go to trips
  • 00:59:47
    to china and south korea and so forth or
  • 00:59:50
    germany we market the state of georgia
  • 00:59:52
    and then once we get those companies
  • 00:59:54
    lined up we try to focus them on gwyneth
  • 00:59:57
    county move out of the city find a low
  • 00:59:59
    cost of doing business and set up an
  • 01:00:01
    infrastructure and a tax base that will
  • 01:00:03
    attract companies to come back here we
  • 01:00:06
    have a lot of unemployed people right
  • 01:00:07
    now in the united states and those
  • 01:00:09
    manufacturing jobs that could be
  • 01:00:11
    employing americans are employing people
  • 01:00:13
    in other countries
  • 01:00:15
    but what if we don't have the leadership
  • 01:00:16
    in our communities to attract foreign
  • 01:00:18
    manufacturers
  • 01:00:19
    and if american public companies are
  • 01:00:21
    beholden to the whims of shareholders
  • 01:00:23
    then perhaps american manufacturing
  • 01:00:26
    is left on the shoulders of american
  • 01:00:27
    entrepreneurs
  • 01:00:30
    one of the things that's always been
  • 01:00:31
    great
  • 01:00:32
    about america
  • 01:00:34
    is americans
  • 01:00:36
    at the outset of our country
  • 01:00:38
    we had way more than our fair share
  • 01:00:41
    of great people
  • 01:00:43
    people that created the constitution of
  • 01:00:46
    the united states
  • 01:00:48
    people that helped to invent
  • 01:00:50
    electricity
  • 01:00:51
    and we have been the inventors of many
  • 01:00:54
    things that have changed
  • 01:00:56
    our world and our society fundamentally
  • 01:00:59
    much of that is done
  • 01:01:01
    by small and medium-sized businesses
  • 01:01:03
    entrepreneurs that have an idea
  • 01:01:06
    that that end up creating a product or a
  • 01:01:09
    service that then takes off
  • 01:01:14
    every town has its ups and downs
  • 01:01:17
    so we've certainly had our ups and downs
  • 01:01:19
    i mean freddy garl who is a
  • 01:01:23
    native of greenwood and when he founded
  • 01:01:25
    biking range corporation that's when we
  • 01:01:27
    saw the turnaround in this town
  • 01:01:29
    mid-1980s fred karl who was one of my
  • 01:01:32
    best friends growing up had the
  • 01:01:33
    brilliant idea to to start manufacturing
  • 01:01:37
    ranges that to those of us who were
  • 01:01:39
    fred's close friends we didn't get it at
  • 01:01:41
    first but after he finally made the
  • 01:01:43
    point to me that he had discovered a
  • 01:01:44
    niche that no one else in the appliance
  • 01:01:45
    industry knew about
  • 01:01:47
    viking range was born we were building a
  • 01:01:49
    new house in 1981
  • 01:01:52
    and i wanted a commercial range in our
  • 01:01:54
    house i was wondering why in the world
  • 01:01:56
    in their high quality range on the
  • 01:01:57
    market so
  • 01:01:59
    that's when i decided there should be
  • 01:02:01
    one and it'll be like a restaurant range
  • 01:02:02
    because they're so cool looking
  • 01:02:04
    and they're also heavy duty and
  • 01:02:06
    stainless steel looks good so i went
  • 01:02:08
    about designing one so that's when he
  • 01:02:10
    brought manufacturing here to greenwood
  • 01:02:13
    uh he made the statement you know that
  • 01:02:15
    back then that if he couldn't do it in
  • 01:02:17
    greenwood he wasn't going to do it at
  • 01:02:18
    all fred as he built viking he wanted to
  • 01:02:23
    to build greenwood along with it and
  • 01:02:25
    that's exactly what he did
  • 01:02:27
    now we have four plants here besides our
  • 01:02:29
    distribution center and our product
  • 01:02:30
    supports facility plus our corporate
  • 01:02:32
    offices and then the hotel the
  • 01:02:34
    restaurants and the spa and the cooking
  • 01:02:36
    school and all that goes with it
  • 01:02:38
    it gets back to just being good business
  • 01:02:41
    to invest in your community and i think
  • 01:02:43
    community development is
  • 01:02:46
    everyone's job and the local employers
  • 01:02:49
    i think have a responsibility to
  • 01:02:51
    contribute to that so over a
  • 01:02:54
    multi-decade period
  • 01:02:56
    while industry was in steady state of
  • 01:02:58
    decline in industry after industry was
  • 01:03:00
    shutting its doors viking thankfully
  • 01:03:02
    from my perspective was creating more
  • 01:03:04
    and more jobs in the community so there
  • 01:03:06
    was an interesting offset and in many
  • 01:03:08
    ways changed the culture of the
  • 01:03:09
    community
  • 01:03:11
    viking probably i think it's safe to say
  • 01:03:13
    is the lifeblood of the community here i
  • 01:03:16
    think freddie crawl brought that vision
  • 01:03:18
    back to greenwood and once he did
  • 01:03:21
    then people the momentum i mean it's
  • 01:03:23
    just keep on building and building until
  • 01:03:26
    what you see today
  • 01:03:27
    here at viking we make a high quality
  • 01:03:29
    product it's not a cheap product it's
  • 01:03:31
    quite expensive and
  • 01:03:33
    it has to be
  • 01:03:34
    very high quality
  • 01:03:36
    it's made in america so we want anything
  • 01:03:38
    made in america to be the very highest
  • 01:03:39
    quality
  • 01:03:41
    maintaining that quality is of the
  • 01:03:42
    utmost importance to us
  • 01:03:45
    as a company and so important for the
  • 01:03:47
    brand
  • 01:03:51
    but even if entrepreneurs choose to make
  • 01:03:53
    their products in america
  • 01:03:55
    and community leaders foster industry
  • 01:03:57
    growth
  • 01:03:58
    will consumers care about anything other
  • 01:04:00
    than the number on the price tag are we
  • 01:04:02
    even capable of considering anything
  • 01:04:04
    besides the bottom line
  • 01:04:06
    the crisis of our
  • 01:04:08
    21st century
  • 01:04:10
    existence is that i don't understand
  • 01:04:13
    what the real value is
  • 01:04:15
    let's just start with a with a t-shirt i
  • 01:04:18
    source the t-shirt in sri lanka
  • 01:04:21
    my wholesale price for it
  • 01:04:24
    might be 1.98 it's a very good t-shirt
  • 01:04:28
    i bring it back to my
  • 01:04:30
    distribution center
  • 01:04:32
    i sew a label into it in french it
  • 01:04:34
    doesn't say it's made in france i
  • 01:04:37
    re-label it not a t-shirt but i call it
  • 01:04:39
    an expedition t-shirt i
  • 01:04:42
    merchandise it beautifully inside the
  • 01:04:45
    store
  • 01:04:46
    i've done theatrical lighting on it
  • 01:04:51
    the
  • 01:04:51
    model looks really terrific and it flies
  • 01:04:54
    out the door at 32 bucks each
  • 01:04:57
    that is the the magic of fashion
  • 01:05:01
    that is the um
  • 01:05:04
    that's the that's the price that we pay
  • 01:05:07
    for being
  • 01:05:08
    victims rather than makers
  • 01:05:11
    we as consumers are deeply confused
  • 01:05:15
    about value
  • 01:05:17
    my father had a shakespeare fishing pole
  • 01:05:19
    and i remember cleaning it taken apart
  • 01:05:22
    and it had screws you take out and it
  • 01:05:24
    was made in america there was no
  • 01:05:25
    question about it it was quality product
  • 01:05:27
    uh you know then i i go and look at a
  • 01:05:30
    fishing pole today and it sounds like
  • 01:05:31
    it's broke already when you buy it it's
  • 01:05:33
    just not
  • 01:05:34
    quality
  • 01:05:36
    so as i'm reading things about china and
  • 01:05:39
    global economy and
  • 01:05:42
    you know i start looking in stores and
  • 01:05:45
    flipping over things and just
  • 01:05:47
    really
  • 01:05:48
    realizing that
  • 01:05:50
    not a lot of things or products are
  • 01:05:52
    still made here and i started to look at
  • 01:05:54
    my own showroom at general welding
  • 01:05:57
    a lot of things i thought were made in
  • 01:05:59
    america weren't that just that was the
  • 01:06:01
    start making a list in our own showroom
  • 01:06:03
    seeing what's really made here and that
  • 01:06:05
    was a really the start of me thinking
  • 01:06:08
    about where i was going
  • 01:06:13
    it was a shame when i lost overseas
  • 01:06:15
    competition it's not the time to spend
  • 01:06:17
    money it's not the time to do anything
  • 01:06:19
    gutsy it's just not the time it's tough
  • 01:06:22
    survival mode we're cutting costs and
  • 01:06:24
    everything and i don't even want to tell
  • 01:06:26
    my team or my family i've got another
  • 01:06:28
    idea a one day mark could come into my
  • 01:06:30
    office and
  • 01:06:32
    said he was talking to a guy across the
  • 01:06:35
    street about renting a building mark
  • 01:06:37
    called and he said i have an idea and
  • 01:06:39
    i'm thinking i'm sure you do and he said
  • 01:06:42
    i'm thinking of
  • 01:06:44
    opening up a store that's primarily made
  • 01:06:45
    in america products behind all the
  • 01:06:48
    scenes as we're in the recession i i
  • 01:06:49
    have to go get a building permit for
  • 01:06:51
    this new business idea mark handle came
  • 01:06:53
    in front of the town board and uh
  • 01:06:56
    showed us a rendering of
  • 01:06:58
    of the building
  • 01:06:59
    that he had just leased and it was quite
  • 01:07:02
    a unique conversation we had with him he
  • 01:07:04
    said well mark you you've done good with
  • 01:07:06
    a lot of other things in your life and
  • 01:07:08
    you run a clean business uh good luck to
  • 01:07:10
    you but i said you know they said i
  • 01:07:11
    think you got a big challenge there to
  • 01:07:13
    find made in america products made it
  • 01:07:14
    american made in america made in
  • 01:07:16
    american products
  • 01:07:18
    [Music]
  • 01:07:19
    he talked to me about i said
  • 01:07:21
    i don't think it's gonna go because i
  • 01:07:23
    said we're a walden shop that's all we
  • 01:07:25
    were i said if you open up like a
  • 01:07:27
    country store it's sounding like a
  • 01:07:29
    walmart or a different like this how are
  • 01:07:31
    we gonna ever compete he came up with it
  • 01:07:33
    and um
  • 01:07:35
    it took me like i said it was really a
  • 01:07:37
    surprise and i'm i'm thinking
  • 01:07:39
    how the hell are we gonna make this work
  • 01:07:41
    it was sprung on me and i thought he was
  • 01:07:44
    crazy i thought he was out of his mind i
  • 01:07:47
    don't know you know this is yeah
  • 01:07:50
    i remember distinctly thinking to myself
  • 01:07:52
    uh
  • 01:07:53
    it's interesting
  • 01:07:54
    should last a couple months nobody
  • 01:07:57
    operates a business out of pure
  • 01:07:58
    patriotism it's it's not smart
  • 01:08:02
    it isn't enlightened i think it's
  • 01:08:04
    probably
  • 01:08:05
    a little bit
  • 01:08:07
    idealistic to think every day people are
  • 01:08:09
    going to think am i just buying stuff
  • 01:08:10
    that's made in america there are a
  • 01:08:12
    million other reasons people want to buy
  • 01:08:13
    things design and branding has become an
  • 01:08:16
    increasing part
  • 01:08:17
    of
  • 01:08:19
    the
  • 01:08:20
    of the value of a product and the actual
  • 01:08:22
    production has become a far smaller
  • 01:08:25
    smaller part uh by most measures if
  • 01:08:28
    consumers uh
  • 01:08:30
    walk into a walmart
  • 01:08:32
    and are thinking of purchasing a crock
  • 01:08:34
    pot and they look at a crock pot and
  • 01:08:36
    says okay well this one is uh 25 and it
  • 01:08:39
    was made in china and here's another one
  • 01:08:41
    for 35 made in the united states
  • 01:08:44
    and i'm guessing that a good percentage
  • 01:08:46
    of customers are going to buy that 25
  • 01:08:49
    crock pot made in china
  • 01:08:52
    if you were to ask me
  • 01:08:54
    five years ago
  • 01:08:56
    about how people viewed the made in
  • 01:08:58
    america brand i would have said
  • 01:09:00
    generally pretty lousy
  • 01:09:04
    they couldn't find american
  • 01:09:04
    american-made products on the shelves of
  • 01:09:06
    most stores and so so consumers were
  • 01:09:08
    like yeah that was nice a couple decades
  • 01:09:10
    ago
  • 01:09:11
    but i haven't given it much thought
  • 01:09:12
    lately
  • 01:09:17
    do you think there's examples of things
  • 01:09:19
    that are products that people would buy
  • 01:09:21
    like let's say a flag for instance or
  • 01:09:23
    you know something that they'd feel
  • 01:09:25
    that's a good question would americans
  • 01:09:27
    faced with a american flag made in china
  • 01:09:30
    and a slightly more expensive
  • 01:09:33
    flag made in the united states
  • 01:09:36
    on that one they might go with the
  • 01:09:37
    american flag
  • 01:09:44
    [Music]
  • 01:09:51
    i am a sixth generation
  • 01:09:53
    of uh the animans when you're making
  • 01:09:55
    flags as long as anti-flag makers have
  • 01:09:58
    your flag gets associated with very
  • 01:09:59
    important events throughout history and
  • 01:10:01
    we're very proud of these events we've
  • 01:10:02
    been associated with from
  • 01:10:04
    draping the call from abraham lincoln
  • 01:10:06
    through commoner perry's
  • 01:10:08
    first trip to the north pole in 1910
  • 01:10:11
    to the flag that flew on iwo jima during
  • 01:10:14
    world war ii to the flag that went to
  • 01:10:16
    the moon in 1969.
  • 01:10:18
    [Music]
  • 01:10:25
    you know in business if you if you're
  • 01:10:26
    standing still
  • 01:10:28
    you're essentially dying
  • 01:10:30
    you have to be constantly evolving
  • 01:10:33
    flag making is uh would be considered a
  • 01:10:36
    niche industry
  • 01:10:38
    but
  • 01:10:38
    we're very competitive
  • 01:10:40
    our evolution has been continual if you
  • 01:10:42
    look from the digital printing we now do
  • 01:10:44
    compared to the old screen printing it's
  • 01:10:46
    not static i think people sometimes feel
  • 01:10:48
    that oh product got moved to india or
  • 01:10:50
    china and that's where it's always going
  • 01:10:52
    to be made and that's not so business is
  • 01:10:54
    constantly flowing and evolving and
  • 01:10:56
    things will flow and evolve back here
  • 01:10:58
    we're seeing already due to flexibility
  • 01:11:00
    or logistic reasons or timing of speed
  • 01:11:03
    of product to market some companies are
  • 01:11:05
    bringing products back to the united
  • 01:11:06
    states they're making them more modern
  • 01:11:08
    efficient plants and i think we'll see
  • 01:11:09
    more of that honestly
  • 01:11:11
    [Music]
  • 01:11:18
    american flag to me is
  • 01:11:21
    a very complex item because
  • 01:11:23
    obviously it represents the ideas united
  • 01:11:26
    states it it also to me has been much
  • 01:11:29
    more of a powerful symbol since 9 11.
  • 01:11:31
    you know i lost some friends
  • 01:11:35
    you know the towers of 9 11. and
  • 01:11:38
    so i think
  • 01:11:39
    in the last 10 years i viewed the
  • 01:11:40
    american flag differently than i used to
  • 01:11:42
    um you make it every day
  • 01:11:44
    you're you're worried about
  • 01:11:46
    the workers being efficient the fabric
  • 01:11:47
    being dyed the right shade the star
  • 01:11:49
    fields having the right density of
  • 01:11:52
    stitches in the stars but then when 9 11
  • 01:11:55
    happens you uh
  • 01:11:58
    you you view the flag much differently
  • 01:12:04
    i think most people feel that it just
  • 01:12:06
    makes sense to make the flag here
  • 01:12:24
    i say my prayers every day i believe in
  • 01:12:26
    god above and i hope the made in america
  • 01:12:28
    store is a great statement for our
  • 01:12:30
    country i think that any business owner
  • 01:12:33
    would probably agree that a risk is a
  • 01:12:35
    big part of it
  • 01:12:36
    and mark has never been afraid to take a
  • 01:12:39
    risk
  • 01:12:40
    um
  • 01:12:41
    i could just tell by looking at him he
  • 01:12:43
    was nervous mark is not a person to call
  • 01:12:45
    and ever complain i heard through the
  • 01:12:47
    family grapevine we were all nervous he
  • 01:12:49
    when he came to me with the idea like i
  • 01:12:51
    said he really surprised me
  • 01:12:52
    and i didn't know where he was going to
  • 01:12:54
    go with it you know and then you know it
  • 01:12:56
    moved it just seemed to move really fast
  • 01:12:58
    it was like
  • 01:13:00
    gosh weeks went by and it was like an
  • 01:13:02
    idea to reality boom i always go with
  • 01:13:05
    what you know i want to do but i did
  • 01:13:07
    have you know for number one it's a
  • 01:13:09
    retail store i found this location
  • 01:13:11
    that's close to my general welding and
  • 01:13:13
    fabricating my headquarters but it's set
  • 01:13:16
    back off the road everything he does is
  • 01:13:18
    very risky and sometimes i really don't
  • 01:13:21
    think that it's going to work out for
  • 01:13:22
    him wasn't the best retail location
  • 01:13:25
    wasn't a lot of business around it the
  • 01:13:27
    store doesn't work out you know yes it
  • 01:13:29
    could help the business general welding
  • 01:13:31
    but it could also affect the business of
  • 01:13:33
    general welding too
  • 01:13:35
    where am i going to get the cash flow
  • 01:13:36
    are people going to shop are they going
  • 01:13:38
    to come back can i get people shopping
  • 01:13:40
    could i get frequency visits you know
  • 01:13:42
    that was a big point can i get enough
  • 01:13:44
    products was our number one concern
  • 01:13:46
    nobody knew the research that goes into
  • 01:13:47
    finding 100
  • 01:13:49
    made in america products that was it was
  • 01:13:52
    endless labor hours of trying to find
  • 01:13:55
    products
  • 01:13:56
    that were 100 percent american made and
  • 01:13:59
    we actually found uh only 40 products
  • 01:14:02
    that were 100 percent made in america if
  • 01:14:04
    you did find a product maybe the wrapper
  • 01:14:06
    was made somewhere else and the product
  • 01:14:08
    was made here he wanted the whole kit
  • 01:14:10
    and gabo to 100 is what i'm going to go
  • 01:14:12
    for he's just step back and let him do
  • 01:14:15
    his thing and hang on and hope it works
  • 01:14:17
    and i set up you know three rules it has
  • 01:14:19
    to be 100 made in america has to be top
  • 01:14:22
    quality has to feed an american family
  • 01:14:24
    so i have to live by these rules too in
  • 01:14:27
    elmo which is really a little town
  • 01:14:29
    outside of buffalo who's going to come
  • 01:14:31
    to the store to buy these items
  • 01:14:33
    it's really a scary thought
  • 01:14:36
    can we pull this off will anybody come
  • 01:14:40
    [Music]
  • 01:14:49
    i want to hear this story because when a
  • 01:14:51
    small manufacturer had the layout of 40
  • 01:14:54
    employees 60 of his workforce he took
  • 01:14:56
    action and he opened a store at a store
  • 01:14:58
    in upstate new york found one store in
  • 01:15:00
    elma new york called made in america for
  • 01:15:03
    the made in america store in east aurora
  • 01:15:05
    that only
  • 01:15:06
    only only only sells us-made products
  • 01:15:09
    fully made in the usa are things still
  • 01:15:12
    made in america
  • 01:15:13
    how great is that once one in every
  • 01:15:16
    single state he imagined it being like
  • 01:15:17
    walmart but without the foreign goods i
  • 01:15:19
    love the variety of goods he has there
  • 01:15:22
    too we're finding out that people really
  • 01:15:24
    like all american products
  • 01:15:27
    that discovery has led to international
  • 01:15:29
    attention and what is made in america
  • 01:15:31
    store on the map
  • 01:15:42
    i was amazed that people that came
  • 01:15:45
    every day people came buses came
  • 01:15:47
    now we got buses from iowa missouri
  • 01:15:50
    every place you can think of they really
  • 01:15:52
    made me feel good that finally something
  • 01:15:54
    succeeded one person could change the
  • 01:15:58
    life
  • 01:15:58
    of a town
  • 01:16:00
    i mean it's wonderful the son-in-law is
  • 01:16:02
    back to work all our friends are back to
  • 01:16:04
    work so he probably put another 20
  • 01:16:06
    people back to work
  • 01:16:10
    [Music]
  • 01:16:16
    i'd like to put a store in every state i
  • 01:16:19
    mean i'd like this store to be respected
  • 01:16:21
    i'd like it to be the roots so that no
  • 01:16:23
    this doesn't happen to our country again
  • 01:16:25
    we always have 50 of our products made
  • 01:16:27
    in this country because our store is not
  • 01:16:29
    just a retail store it helps the
  • 01:16:31
    manufacturers we're about creating and
  • 01:16:33
    saving jobs in the united states of
  • 01:16:34
    america by increasing manufacturing and
  • 01:16:37
    if you bring manufacturing back we can
  • 01:16:38
    grow this country this idea that we have
  • 01:16:40
    to make things in this country is back
  • 01:16:43
    us consumers would like to buy american
  • 01:16:46
    it's a feeling that is surging it's not
  • 01:16:48
    just where a corporation is based that's
  • 01:16:51
    important it's where it actually
  • 01:16:53
    produces things
  • 01:16:55
    we can compete on a global market if we
  • 01:16:57
    make the choice to
  • 01:16:59
    and we have to end up making a number of
  • 01:17:01
    fundamental changes
  • 01:17:02
    in order to try to revitalize america
  • 01:17:06
    and make sure
  • 01:17:07
    that we can once again make made in
  • 01:17:10
    america
  • 01:17:11
    a reality
  • 01:17:20
    so
  • 01:17:21
    you currently produce 25 in the states
  • 01:17:24
    yes we do
  • 01:17:26
    so what would it take to make that more
  • 01:17:30
    you know the key to making more is
  • 01:17:32
    creating more demand for u.s product
  • 01:17:34
    we've got a number of programs that
  • 01:17:35
    we've put in place since we met last and
  • 01:17:38
    it's starting to work we are exporting
  • 01:17:40
    more than we were we've added 60 new
  • 01:17:42
    jobs and we've really got the factory
  • 01:17:44
    fired up about exporting american made
  • 01:17:47
    quality
  • 01:17:47
    [Music]
  • 01:17:56
    not only have we seen the demand for
  • 01:17:58
    those products grow in the u.s but we've
  • 01:18:00
    seen it start to grow internationally
  • 01:18:02
    japan korea and
  • 01:18:04
    china all three markets clearly have
  • 01:18:06
    subset
  • 01:18:07
    of consumers that are seeking out an
  • 01:18:09
    american-made product
  • 01:18:11
    did you ever think this would happen
  • 01:18:14
    no
  • 01:18:15
    i never thought this was gonna happen i
  • 01:18:17
    was very excited when i got a call back
  • 01:18:19
    and they were interested in my product
  • 01:18:21
    and i think that they most likely called
  • 01:18:24
    because of the media change and because
  • 01:18:26
    of the demand for more handmade products
  • 01:18:32
    [Music]
  • 01:18:38
    here in america if people
  • 01:18:40
    expressed it if they showed it and then
  • 01:18:42
    moved towards that movement of demanding
  • 01:18:46
    more of american-made products and
  • 01:18:48
    showed that behavior themselves by
  • 01:18:50
    shopping more locally and doing things
  • 01:18:52
    that that small change will occur
  • 01:18:55
    which will then snowball into larger
  • 01:18:57
    change
  • 01:18:58
    it's got to happen and there's no other
  • 01:19:00
    way
  • 01:19:01
    [Music]
  • 01:19:14
    [Music]
  • 01:19:16
    so you're talking to me earlier about
  • 01:19:18
    providing for the family
  • 01:19:20
    every man wants to provide for his
  • 01:19:22
    family that's the natural thing to do
  • 01:19:24
    but being an entrepreneur
  • 01:19:26
    i have a lot of livelihoods at stake so
  • 01:19:29
    it means a lot more to me i i put every
  • 01:19:31
    day i have to give 110 percent
  • 01:19:35
    now have you ever thought about what if
  • 01:19:37
    you fail
  • 01:19:39
    that's not an option
  • 01:19:49
    i have great family great friends uh we
  • 01:19:52
    put a lot into this
  • 01:19:53
    and uh at some point you just have to
  • 01:19:55
    believe
  • 01:19:58
    while these stories seem to have happy
  • 01:20:00
    endings and while cities like detroit
  • 01:20:02
    are redefining themselves we are far
  • 01:20:04
    from being out of the woods cities and
  • 01:20:06
    towns everywhere stand as clear examples
  • 01:20:08
    of the warnings of abandoning
  • 01:20:10
    manufacturing
  • 01:20:13
    perhaps the biggest change that
  • 01:20:15
    consumers can make to affect american
  • 01:20:17
    manufacturing is to look beyond the
  • 01:20:19
    price of a good and look at the overall
  • 01:20:21
    price to the health of this nation
  • 01:20:23
    buying locally where it's available and
  • 01:20:25
    american where it's reasonable has its
  • 01:20:27
    effect seen and unseen on your fellow
  • 01:20:28
    citizen as you're deciding on which
  • 01:20:30
    product you wish to buy look at the
  • 01:20:32
    label think about the relationship you
  • 01:20:34
    have with where an item is made who's
  • 01:20:36
    behind your decision what part of its
  • 01:20:38
    production chain has the biggest impact
  • 01:20:40
    on where you live
  • 01:20:41
    there is no question that we have a
  • 01:20:43
    relationship between the products we buy
  • 01:20:45
    and make in america
  • 01:20:47
    the question is what kind of a
  • 01:20:48
    relationship do you want how deep do you
  • 01:20:51
    want to go
  • 01:20:53
    the bases are loaded
  • 01:20:56
    we're down by three
  • 01:21:00
    the count is full
  • 01:21:02
    and it's up to us
  • 01:21:07
    [Music]
  • 01:21:26
    [Music]
  • 01:21:30
    back in my hometown
  • 01:21:34
    watching smoke it never stops
  • 01:21:38
    i'm gonna live here when i'm
  • 01:21:43
    [Music]
  • 01:21:52
    build it up
  • 01:21:54
    i'm a believer in the progress
  • 01:22:01
    i thought this
  • 01:22:04
    [Music]
  • 01:22:09
    and was your money to yourself
  • 01:22:21
    [Music]
  • 01:22:36
    and
  • 01:22:40
    [Music]
  • 01:22:45
    such a long way for us
  • 01:22:52
    the fact of the matter
  • 01:22:56
    can't take away what's in your heart
  • 01:23:03
    [Music]
  • 01:23:16
    kept your money to yourself
  • 01:23:27
    [Music]
  • 01:23:31
    cutting corners is
  • 01:23:35
    [Music]
  • 01:24:00
    everybody
  • 01:24:02
    [Music]
  • 01:24:04
    is
  • 01:24:11
    [Music]
  • 01:24:18
    kept your money to yourself
  • 01:24:26
    [Music]
  • 01:24:42
    back is our lives
  • 01:24:50
    [Music]
  • 01:25:18
    you
Tags
  • American manufacturing
  • globalization
  • economy
  • consumption
  • local business
  • Made in America
  • job creation
  • manufacturing decline
  • consumer impact
  • entrepreneurship