00:00:00
is the hardest thing to do and at the
00:00:04
same time the easiest thing to do if you
00:00:08
know how it's done and what to look for.
00:00:13
So in the next couple of minutes I don't
00:00:15
want to, you know, gaslight you about
00:00:19
that it's so easy and you only need to
00:00:21
follow these three hacks and within the
00:00:24
next couple of days you will be there
00:00:27
and you will have a million dollar
00:00:28
brand. That's not what I'm going to do
00:00:30
because that would be a lie. What I want
00:00:33
you to take away and what I want to
00:00:36
share from my own experiences of getting
00:00:39
to a million and even five
00:00:42
million with my e-commerce brands, but
00:00:45
this is really for brands in general. is
00:00:48
what should you look for and what are
00:00:51
the mo most likely uncommon things um
00:00:55
that are not so tactical but they're are
00:00:57
more about you know your skill set the
00:01:01
people you work with your mindset uh
00:01:04
your vision as a founder um that I think
00:01:08
will really help you to get there faster
00:01:10
right and get there with not all the
00:01:13
mistakes that I have done so the very
00:01:18
first thing. So, by the end of the
00:01:19
video, I want you to, you know, go out
00:01:22
of this video and really have the
00:01:24
feeling of, okay, it's not as hard as I
00:01:28
thought. It's still going to be hard,
00:01:31
but at least I I have I see a path and I
00:01:35
know the sequence of things that I have
00:01:37
to look for in order to get there in the
00:01:40
most, you know, efficient way possible,
00:01:43
let's say.
00:01:44
So the very first thing I would say is
00:01:48
really to be clear about your skill set.
00:01:52
Get clear about your skill set and and
00:01:55
make sure that you find your one thing.
00:02:00
And this is something that took me a
00:02:03
long time. I'm doing uh I'm an
00:02:06
entrepreneur for what eight years almost
00:02:09
10 8 years nine years 10 years depending
00:02:12
on how you define it.
00:02:14
And in the beginning, it's normal, you
00:02:16
know, you you try out a bunch of
00:02:19
different things. At least that was my
00:02:21
that was my case, right? I I did Amazon
00:02:23
FBA, I did copywriting, I did Facebook
00:02:26
ads, then I did landing page building.
00:02:30
Um all sorts of crazy
00:02:33
things. Um but this helped me to figure
00:02:37
out what I'm good at, right? and what um
00:02:41
what I actually also enjoy doing and
00:02:45
where clients or whoever I'm working
00:02:47
with gives me positive feedback.
00:02:50
So this is a very important face and I
00:02:53
don't want you to shortcut that. At the
00:02:56
same time, there's the risk that at some
00:02:59
point you're just doing
00:03:02
everything but not really, you know,
00:03:06
knowing something really, really well.
00:03:09
And this is what I've seen now looking
00:03:12
back that that's one of the most
00:03:14
important things to know yourself and
00:03:17
know what you're good at and play to
00:03:20
your strengths, right? So basically to
00:03:24
create an environment and that would be
00:03:26
my second point to create an environment
00:03:28
where your strengths are getting
00:03:31
maximized right so you're essentially
00:03:33
leveraging what you're best at um by the
00:03:36
surrounding that you create for yourself
00:03:39
okay so it's really it can be any skill
00:03:43
right it could be that you're very good
00:03:46
communicator you're great at motivating
00:03:49
people it could be that you
00:03:52
are good at copywriting, right? And you
00:03:56
really understand like you're trying to
00:03:58
understand customers and you're going
00:04:00
the extra mile there, but it doesn't
00:04:02
feel like work. You know, you just enjoy
00:04:04
doing it and you're good at that. So,
00:04:07
this is for example something that I'm
00:04:08
very good at. I love to understand who
00:04:13
I'm selling to, right? I love to do
00:04:15
research. I love to um then also you
00:04:18
know copyright and try to communicate
00:04:22
whatever I'm offering the right way so
00:04:24
that it gives value to other people.
00:04:27
So make sure to get your skill set right
00:04:32
and get clear on what you're really
00:04:35
really good
00:04:36
at. Once you know that and this is a
00:04:39
this is a process that you know for some
00:04:41
people it's very fast for for some
00:04:43
people it takes years like in my case
00:04:46
but what's important then as the next
00:04:48
step is that you make sure that you work
00:04:51
with people that have complimentary
00:04:54
skill sets to
00:04:56
yours and this is something that a lot
00:04:58
of entrepreneurs are struggling with for
00:05:01
example I I'm mentoring uh you know
00:05:04
e-commerce founders you know on how to
00:05:07
run their ads in-house, how to build up
00:05:09
their acquisition, how to finally grow
00:05:11
their brand to a million to 10 million a
00:05:15
year. And what I see often times is
00:05:19
that, you know, they have a hard time
00:05:22
understanding what their real value is,
00:05:26
what their real skill set is, where
00:05:28
they're like, what only they can do and
00:05:31
where they're better than everybody
00:05:33
else. and then making sure that all the
00:05:36
other things are done by people that
00:05:39
have their genius zone in these, you
00:05:42
know, in these different skill
00:05:44
sets. Because if you look at, you know,
00:05:47
big big brands like Amazon,
00:05:52
Meta, whatever you look at, most likely
00:05:56
you will see one person as the founder,
00:05:59
the glorified founder. But when you take
00:06:02
a a closer
00:06:03
look, none of these businesses, none of
00:06:06
these brands were built by one person
00:06:08
alone from start to finish. It's not
00:06:12
possible. But these people were very
00:06:15
very good at understanding what is their
00:06:18
role and what is their genius zone and
00:06:21
what are all the other things that they
00:06:23
need in order to you know um essentially
00:06:27
realize their vision. Which is my last
00:06:29
point, right? that brings it all
00:06:31
together. And for that you need people
00:06:34
that have same as you have your genius
00:06:37
zone, they have their genius zones in
00:06:39
other parts of the business. And as a
00:06:43
group, you will get there way way
00:06:46
faster. The important thing is that they
00:06:48
are complimentary. So for example, with
00:06:50
my business partners,
00:06:52
um we're in in one of my e-commerce
00:06:55
brands. We're doing over 900k a month
00:06:58
now. We started this brand a year ago, a
00:07:00
little bit more than a year ago, maybe
00:07:02
14
00:07:03
months. And
00:07:05
um we have very complimentary skill
00:07:08
sets, right? I could have never ever
00:07:11
done that by myself, right? Because
00:07:14
especially in an e-commerce, there's so
00:07:16
many different parts of the business.
00:07:18
supply chain. Then you have uh you know
00:07:21
the the paid ads, the acquisition, you
00:07:24
have the retention part, you have all
00:07:26
the operations.
00:07:28
And I'm not good at most of that, but
00:07:32
what I'm good at is making sure that our
00:07:35
paid ads acquisition is profitable, that
00:07:38
we can scale. And then obviously I
00:07:41
sprinkle in whatever I know in the other
00:07:43
parts, but all the other
00:07:45
parts, the people that take care of that
00:07:48
have their genius zones in those parts.
00:07:51
And that's where why we were able to
00:07:53
scale so rapidly. And this is why we
00:07:55
will scale even more and even quicker
00:07:58
going forward. And that's the same thing
00:08:01
that I teach you know other founders.
00:08:04
But I had to go through a lot of pain
00:08:07
and you know failed projects where I did
00:08:11
not respect that. So this is the second
00:08:14
thing that I would, you know, share with
00:08:16
you and and give you that you really
00:08:19
look
00:08:19
for who are what are the other things
00:08:22
that I have to do in order to become a
00:08:26
$1 million brand, $10 million brand,
00:08:28
whatever your goal is. And
00:08:31
then how do I make sure that I get these
00:08:34
people right? Get people that are in
00:08:36
their genius zones working alongside of
00:08:40
me.
00:08:41
The third thing then
00:08:44
is and this is a big one is essentially
00:08:48
what is your
00:08:50
vision? What is your ultimate goal? Like
00:08:53
what do you see in the brand? And I give
00:08:56
you an example. I see, you know, I'm
00:08:59
coaching brand owners every single week
00:09:03
and I've had the situation a couple of
00:09:05
times now where I have basically two
00:09:08
brand owners and you could say they're
00:09:10
fairly equal when it comes to their
00:09:12
development when when it comes to their
00:09:14
like profits and and
00:09:17
revenue
00:09:18
yet three to six months down the line
00:09:22
one founder is crushing it. Right? So,
00:09:26
for example, went from like 12K a month
00:09:29
to 300K a month, right?
00:09:33
Amazing. Yet, on the other hand, you
00:09:35
have the other founder that started with
00:09:38
the same
00:09:39
base, but is still maybe at the same
00:09:44
pace or let's say double, triple, but
00:09:47
it's not a 10x, 20x growth.
00:09:50
So what I'm asking myself when I see
00:09:53
that is okay what's the difference
00:09:55
because they're pretty equal when I look
00:09:58
at the data let's say but what's the
00:10:00
difference is most of the times the
00:10:04
vision of the founder and therefore also
00:10:07
then the mindset of the
00:10:09
founder what's important and this is
00:10:11
this is something that I you know I'm
00:10:13
I'm continuing to learn and I'm
00:10:15
continuing to remind myself of that is
00:10:19
that going 10x is not necessarily harder
00:10:24
than setting your goals uh 2x, right?
00:10:27
There's actually an amazing book uh
00:10:29
which is called 10x is easier than 2x.
00:10:31
Highly recommend you reading that. And
00:10:35
um essentially, you know, if you let's
00:10:38
say your goal is to um become a $1
00:10:40
million brand and you're making 100K
00:10:44
right
00:10:45
now, the path to the $1 million is not
00:10:49
necessarily harder than the part path to
00:10:53
200,000, right? So to double, you will
00:10:57
always have problems. You will always
00:10:59
have customer complaints. You will
00:11:02
always have products that launch and
00:11:04
fail at any given level. But the
00:11:08
difference is just when your vision is
00:11:11
that high and and you have a north star
00:11:14
like hitting a million a month, hitting
00:11:17
5 million a month, hitting 10 million a
00:11:19
month, whatever it is, hitting 100k per
00:11:21
month. Um this really helps you to
00:11:27
essentially decide okay what is actually
00:11:30
important to set the priorities and this
00:11:32
is the difference right if your goal is
00:11:36
just to
00:11:37
double then your mind will try to
00:11:41
optimize things that you've done up
00:11:44
until now right so you're you're in this
00:11:46
optimization
00:11:48
uh you know
00:11:49
mindset which doesn't get you really far
00:11:52
in my in my experience, right? This is
00:11:55
just like trying to make something that
00:11:57
is working okay, a little bit better,
00:12:01
but this is not what gets you huge jumps
00:12:05
when it comes to the revenue, the profit
00:12:07
of your brand.
00:12:09
So the way to think about it is
00:12:13
really when when you when you decide and
00:12:16
when you set that vision to 10x to 20x
00:12:20
whatever it is in your case um let's say
00:12:23
it's for for your brand and you want to
00:12:24
get to a million a month or a million a
00:12:27
year first of
00:12:29
all you will have to stop doing 80% of
00:12:33
what you're doing that got you to the
00:12:35
point where you're at and learn. So
00:12:38
basically unlearn the stuff that got you
00:12:40
here and learn the new skills that you
00:12:44
need to know to get to the next level.
00:12:47
And this is something that you know took
00:12:49
me some time and what I see like a lot
00:12:53
of times when I coach founders and um I
00:12:57
obviously tell them and I tell you now
00:13:01
also think big.
00:13:04
think big because the path like the
00:13:07
effort, the grind, and you're an
00:13:09
entrepreneur so you know exactly what
00:13:11
I'm talking about. The the sleepless
00:13:14
nights, the um late night sessions like
00:13:18
the one that I'm doing right now, um
00:13:20
they're not going to go away. This is
00:13:23
the same. If your goal is 2x or 10x, it
00:13:26
doesn't change. So set the higher goal
00:13:30
and then be open to unlearn what got you
00:13:35
to this point. Right? So one big thing
00:13:38
and that's actually the whole video that
00:13:39
I shared with you right now is I had to
00:13:44
unlearn to do everything by myself,
00:13:48
right? To try to uh you know be good at
00:13:52
every single thing. I had to unlearn
00:13:54
that to get to the next level, right? To
00:13:58
to then understand, oh, it's actually
00:14:01
actually not
00:14:03
harder, but I'm just doing different
00:14:06
things, right? And in that case, I'm
00:14:08
finding other people that are uh that
00:14:12
have complimentary skill sets, so I can
00:14:14
do what I do best more, right? So, it's
00:14:19
actually easier if you think like that.
00:14:22
It's easier. it's more fun and um and
00:14:26
the results speak for themselves. So
00:14:28
this this is really the last point. Make
00:14:32
sure that you are clear on your vision
00:14:34
because this is something that you know
00:14:36
keeps a lot of entrepreneurs in general
00:14:39
in the hamster wheel, right? um the
00:14:42
vision is just not big enough because
00:14:45
they think that the bigger the goal the
00:14:48
bigger the effort which is not true
00:14:50
which is which sounds weird but it's at
00:14:53
least that's what what I experienced and
00:14:56
um what I also learn from from mentors
00:14:59
uh all the time. So yeah, to to
00:15:02
summarize, I think to get your brand to
00:15:05
a million a month or a million a year,
00:15:08
whatever your goal is, make sure that
00:15:11
you're clear on your skill set. What are
00:15:13
you good
00:15:14
at? Double down on that. Create a
00:15:18
setting in which you can do what you do
00:15:22
best all the time and you have other
00:15:26
people that take care of the rest and
00:15:29
they have their genius zones in that
00:15:32
space. This is the fastest, most
00:15:36
efficient, most fun way I've discovered
00:15:40
to get brands to a million a month. Uh
00:15:42
get them to 10 million a year. A million
00:15:46
a year. Um, so yeah, that's what I do in
00:15:49
in my e-commerce brands uh which are
00:15:52
doing uh over 900k per month
00:15:56
combined. And this this month actually
00:15:58
we're going to hit the million a month.
00:16:00
You can check out the rest of my
00:16:02
channel. I have more tactical videos.
00:16:04
Um, but I wanted to I wanted to share
00:16:07
this uh, you know, non-tactical, more
00:16:10
behind the scenes uh, video so that you
00:16:13
see that it's uh, yeah, it's not
00:16:16
necessarily harder um, or as hard as you
00:16:20
think if you respect these three
00:16:22
principles that I shared with you. So
00:16:25
yeah, um, I hope that was helpful and
00:16:28
um, I let me know in the in the
00:16:30
comments. super curious what what your
00:16:32
experiences are and um yeah, make sure
00:16:36
to follow these three steps and um and
00:16:40
let me know how it worked out. So, see
00:16:43
you in the next one. Take care.
