how to *ACTUALLY* become an influencer in 2025: guide to posting, algorithm hacks, content tips 101
Summary
TLDRIn this episode of "Hot and Unbothered," Brianna Gomez shares her journey and tips for aspiring content creators in 2025. She emphasizes the importance of starting without waiting for perfection, finding your authentic voice, and creating content for genuine reasons. Brianna provides practical advice on time management, consistency, and engaging with your audience, highlighting the significance of community in building a sustainable platform. She encourages creators to prioritize their mental health and be transparent with their audience, reminding them that their unique perspective is what sets them apart in the crowded social media landscape.
Takeaways
- 🚀 Just start creating content; perfection is not necessary.
- 💖 Find your 'why' to ensure authenticity in your content.
- ⏰ Manage your time effectively for content creation.
- 📅 Consistency in posting is key to growing your audience.
- 🤝 Engage with your audience to build a community.
- 🌟 Differentiate your content by showcasing your unique voice.
- 💡 Use simple tools and natural lighting for better quality.
- 📈 Monetize your content by reaching out to brands.
- 🛑 It's okay to take breaks to avoid burnout.
- 📋 Create a media kit to showcase your work to potential brands.
Timeline
- 00:00:00 - 00:05:00
In the introduction, Brianna Gomez welcomes listeners to her podcast 'Hot and Unbothered', emphasizing the goal of helping individuals unlock their highest selves and become successful content creators. She shares her excitement about discussing how to become a content creator in 2025, highlighting her experience and the valuable tips she will provide throughout the episode.
- 00:05:00 - 00:10:00
Brianna shares a heartfelt podcast review from a young listener named Anne, expressing gratitude for the positive impact the podcast has had on her mindset. This interaction reinforces the importance of community and connection in the podcasting space, encouraging listeners to engage and follow along for more content and support in their personal growth journeys.
- 00:10:00 - 00:15:00
The first key takeaway is the importance of just starting your content creation journey. Brianna reflects on her own experience of waiting for the perfect moment to begin, stressing that perfection is an illusion. She encourages aspiring creators to overcome their fears of judgment and to focus on creating content that resonates with them, rather than worrying about external opinions.
- 00:15:00 - 00:20:00
Brianna emphasizes the significance of having a genuine purpose behind content creation. She advises against pursuing fame or money as primary motivations, suggesting that creators should focus on sharing their passions and authentic selves. This authenticity will help sustain their creative journey and prevent burnout, as it aligns with their true interests and values.
- 00:20:00 - 00:25:00
The discussion shifts to the importance of originality in content creation. Brianna warns against copying others and encourages creators to find their unique voice and style. She shares her own journey of evolving her content beyond fashion to include self-help and personal growth, highlighting the need to embrace change and not confine oneself to a specific niche.
- 00:25:00 - 00:31:53
Brianna provides practical tips for content creation, including the use of natural lighting, managing time effectively, and the importance of consistency in posting. She stresses that creators should not be perfectionists and can start with basic tools, emphasizing that the quality of content comes from the creator's passion and effort rather than expensive equipment.
Mind Map
Video Q&A
What is the main topic of this podcast episode?
The episode focuses on how to become a successful content creator in 2025.
What is the first step to becoming a content creator?
The first step is to just start creating content without waiting for the perfect moment.
Why is it important to find your 'why' in content creation?
Finding your 'why' helps ensure that your content is authentic and sustainable, preventing burnout.
How can I manage my time effectively for content creation?
Plan content creation days, use scheduling tools, and repurpose content to save time.
What should I do if I feel burnt out?
It's okay to take breaks and prioritize your mental health; being transparent with your audience can help.
How can I engage with my audience?
Respond to comments, create polls, and foster a community feel to connect with your audience.
What is the importance of consistency in posting?
Posting consistently increases visibility and engagement, helping to grow your audience.
How can I differentiate my content from others?
Focus on your unique voice and perspective rather than mimicking others.
What tools can help with content creation?
Using natural lighting, simple equipment, and editing tools within each platform can enhance content quality.
How can I monetize my content?
Reach out to brands, join creator programs, and create a media kit to showcase your work.
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Giorno 1 - IT SECURITY
- 00:00:00if you want to level up your life and
- 00:00:02unlock the hottest highest and
- 00:00:03healthiest version of yourself this is
- 00:00:05the podcast for you welcome to today's
- 00:00:08episode of hot and
- 00:00:13[Music]
- 00:00:18unbothered hello beautiful people and
- 00:00:20welcome back to my podcast if you new
- 00:00:22here my name is Brianna Gomez and I am
- 00:00:24your host of hot and unbothered the
- 00:00:26ultimate place to be if you are
- 00:00:27interested in becoming your highest self
- 00:00:30unlocking your dream life and stepping
- 00:00:32into your true power and your it girl
- 00:00:35energy today I am making a super
- 00:00:37exciting episode where I will be talking
- 00:00:40about how to become a content creator in
- 00:00:422025 which I've been asked to talk about
- 00:00:45a lot on all my different channels but I
- 00:00:46haven't really sat down because there's
- 00:00:48so many secrets and tips and hacks that
- 00:00:51I have for you guys because I've been
- 00:00:52doing content creation for many many
- 00:00:54years now and I've done all the trials
- 00:00:56and errors and there's definitely a lot
- 00:00:59to it but I know it's a goal that a lot
- 00:01:00of us have so if you want the content
- 00:01:02creation 101 guide from the expert
- 00:01:04herself take notes because I'm going to
- 00:01:07give you a step-by-step guide in
- 00:01:08everything you need to know to
- 00:01:10successfully become a content creator
- 00:01:12this year before we dive into today's
- 00:01:14video I love to share a podcast review
- 00:01:17today we have Anne I hope I'm saying
- 00:01:19that right she says hey Bri I'm Anne and
- 00:01:21I'm 14 I recently discovered your
- 00:01:23podcast and oh my gosh I'm so glad I did
- 00:01:26your words have completely helped me
- 00:01:28change my mindset and perspective and
- 00:01:29and you've helped me so much already I'm
- 00:01:31so grateful that you are taking the time
- 00:01:33to make these episodes and take it from
- 00:01:34me they are worth it again a million
- 00:01:37thanks for everything you are doing for
- 00:01:38me and so many other people
- 00:01:40XOXO I love you so so much that is so
- 00:01:43sweet the comments the reviews
- 00:01:46everything that you guys leave seriously
- 00:01:47is what keeps me going I am so so
- 00:01:50honored to be your podcaster and your
- 00:01:52host so thank you for being here and if
- 00:01:54you are dedicated to leveling up your
- 00:01:56life this year and lots of success in
- 00:01:59your content cretion go ahead and hit
- 00:02:01the follow button on the podcast add us
- 00:02:03on all the socials and I also have a
- 00:02:04group chat where we will be keeping each
- 00:02:06other accountable for our goals in our
- 00:02:08career in our life and our health and
- 00:02:10wellness all of the above this year so
- 00:02:12make sure to join that but without
- 00:02:14further Ado let's get into how to become
- 00:02:17a content creator number one thing you
- 00:02:19need to do is just start and that is
- 00:02:22honestly the hardest part the hardest
- 00:02:23part is starting but it is something
- 00:02:25that if you ask any Creator they will
- 00:02:27say they wish they started earlier I
- 00:02:29started around 2020 pandemic Vibe along
- 00:02:32with a lot of other people but when I
- 00:02:34was starting I was so specific and
- 00:02:36nitpicky and very judgmental towards
- 00:02:38myself almost I wanted everything to be
- 00:02:40absolutely perfect before I started
- 00:02:42posting on Tik Tok was the first
- 00:02:43platform that I really started on as an
- 00:02:46influencer a content creator and I
- 00:02:48started with fashion videos but I was so
- 00:02:50picky because I used to have very like
- 00:02:52cotton candy pink walls like not a cute
- 00:02:54pastel pink it was a little bit
- 00:02:56obnoxious the color was called Magic
- 00:02:58pink and I loved it when I picked it but
- 00:03:00then I was like how am I supposed to
- 00:03:01make these cute trendy fashion videos in
- 00:03:03my pink room like it just doesn't look
- 00:03:05aesthetic Pinterest worthy whatever and
- 00:03:07I didn't start my videos until I had
- 00:03:10painted my walls white and painting is
- 00:03:12like not an easy thing to do but I was
- 00:03:13like I just have to wait until I paint
- 00:03:14my walls like I need everything to be
- 00:03:16perfect and I was so picky when really
- 00:03:20not being perfect is what makes you a
- 00:03:22good Creator so I want you guys to
- 00:03:24remember that stop waiting for the
- 00:03:25perfect moment because perfect doesn't
- 00:03:27exist and if you're waiting for the
- 00:03:29perfect window opportunity to happen
- 00:03:31it's not coming you have to create that
- 00:03:33window of opportunity yourself
- 00:03:35especially for something like content
- 00:03:37creation and if it's something you
- 00:03:38really want just start you know I used
- 00:03:40to make videos in my room when I was
- 00:03:41little no one was watching them but I
- 00:03:43didn't care I was like making little
- 00:03:45videos on my iPod Touch so stop waiting
- 00:03:47for the perfect camera or to build a
- 00:03:50following first or the perfect video
- 00:03:51idea things like that I'd say my biggest
- 00:03:53piece of advice is just start and I know
- 00:03:56for a lot of people posting and the
- 00:03:58thought of other people seeing it can be
- 00:04:00very very scary clear your head of that
- 00:04:02because that's what I used to think
- 00:04:04right when I first started posting on
- 00:04:06Instagram I feel like Instagram is one
- 00:04:07of the scariest because that's where
- 00:04:09people you know typically follow you but
- 00:04:11once I started posting now there's so
- 00:04:13many more people who don't know me than
- 00:04:15do know me who follow me so I'm posting
- 00:04:17for them so clear your mind of the
- 00:04:18people who know you the people who you
- 00:04:20are afraid of judging you you can even
- 00:04:21remove them as followers if you want I
- 00:04:23don't care whatever you need to do to
- 00:04:26release that fear of outside judgment
- 00:04:29because everyone is trying people will
- 00:04:31judge you until you are winning people
- 00:04:34will judge you and think those videos
- 00:04:35are weird until suddenly you're on their
- 00:04:37explore page and suddenly you're making
- 00:04:39money and making a living and suddenly
- 00:04:42you are modeling for their favorite
- 00:04:44brands or doing collabs with their
- 00:04:45favorite Brands Look Who's laughing now
- 00:04:47so don't worry about what anyone else
- 00:04:49thinks and I promise like your favorite
- 00:04:51creators right now who you watch they
- 00:04:53used to be afraid to press post they
- 00:04:55used to be afraid of what other people
- 00:04:57would think of them it does not matter I
- 00:04:59promise I think the best way to do this
- 00:05:02is to kind of clear your mind of who the
- 00:05:04audience is and start focusing on the
- 00:05:07art of your videos so a big way to do
- 00:05:09this is to make sure you're doing
- 00:05:11content creation for the right reasons
- 00:05:13number one don't do it just to be famous
- 00:05:15don't do it just to make money don't do
- 00:05:17it just to get free stuff because
- 00:05:19otherwise you are not creating a
- 00:05:21sustainable career and platform for
- 00:05:22yourself because you will get burnt out
- 00:05:24if your heart isn't truly in it and I
- 00:05:27promise you that because you see it
- 00:05:28happen with everybody like I I really do
- 00:05:31not like when people are like I just
- 00:05:33want to be famous like I just decided
- 00:05:34I'm going to be Tik Tok famous well you
- 00:05:36can do that but are you in it for the
- 00:05:38right reasons and are you going to have
- 00:05:41a genuine authentic personality to
- 00:05:44display on your platform or are people
- 00:05:46going to be able to tell that there is
- 00:05:48no lights on behind those eyes and
- 00:05:50you're just doing it just to do it so
- 00:05:53decide what your reasons are maybe you
- 00:05:55want to inspire other people maybe you
- 00:05:57create art and you just want to share it
- 00:05:59with the world maybe you want to teach
- 00:06:01people how to do stuff maybe you have a
- 00:06:02talent that you want to share with the
- 00:06:03world for me I decided that what I want
- 00:06:07to do and what I feel best doing is
- 00:06:09motivating other people and educating
- 00:06:11other people like self-help is the most
- 00:06:14fulfilling Niche I've ever been in and
- 00:06:17take it for me because I used to do
- 00:06:19fashion videos I used to try to do vlogs
- 00:06:21all those things and those are fun
- 00:06:22cutesy girly things so that could also
- 00:06:24be maybe something that's your why is
- 00:06:27maybe you just want to share your life
- 00:06:28with people enjoy editing and creating
- 00:06:30videos but figure out what your why is
- 00:06:33because if there's no why if there's no
- 00:06:36message if there's no Mission behind
- 00:06:37what you're doing and this goes for
- 00:06:39everything in life not just content
- 00:06:40creation you are not creating a
- 00:06:44sustainable platform for yourself to
- 00:06:46build upon you will get burnt out and
- 00:06:48your heart won't be in it so make sure
- 00:06:50you are just sharing content that is
- 00:06:51totally authentic to you and something
- 00:06:53that you really enjoy because when you
- 00:06:55are doing something that you truly love
- 00:06:57it doesn't matter who's watching it it
- 00:07:00doesn't matter if you have one viewer or
- 00:07:01if you have a million viewers you just
- 00:07:04have to start and that is a huge piece
- 00:07:05of advice I have is take out the numbers
- 00:07:08take out the numbers of likes take out
- 00:07:10the numbers of subscribers or followers
- 00:07:12because when I first started this
- 00:07:13podcast that I'm speaking to you on I
- 00:07:16started from zero every single platform
- 00:07:19every single influencer that you are
- 00:07:20seeing they all started from zero so
- 00:07:22don't feel weird about the fact that you
- 00:07:24don't have a following quite yet or your
- 00:07:25videos aren't getting many likes because
- 00:07:27that is where everyone start started
- 00:07:30overnight Sensations are so so rare so
- 00:07:33don't be disappointed or don't get
- 00:07:34discouraged if this is what happens to
- 00:07:36you because truly like I know in my
- 00:07:40heart when I was creating my podcast
- 00:07:42right I was just speaking my truth I was
- 00:07:44saying exactly what I wanted to say all
- 00:07:46the things that I stand by all of my
- 00:07:48messages straight from my heart and it
- 00:07:50didn't matter to me if one person saw
- 00:07:52that episode or if a million people saw
- 00:07:54that episode because I was going to put
- 00:07:55my all into it no matter what because
- 00:07:57it's something that I loved like your
- 00:07:59platform is like your baby your videos
- 00:08:01and everything that you're creating is
- 00:08:03your baby like think of content creation
- 00:08:06it's art right it's a form of expression
- 00:08:09so you have to make sure although you
- 00:08:11know you don't need to put all this time
- 00:08:13and effort into it if you're doing maybe
- 00:08:15short form videos or just something
- 00:08:17really simple but you do have to make
- 00:08:19sure your heart is in the right place
- 00:08:21another huge piece of advice I have is
- 00:08:23stop comparing yourself to others and
- 00:08:25when you are thinking of the kind of
- 00:08:26content you want to create don't copy
- 00:08:28other people there are a million people
- 00:08:31doing get ready with MES there's a
- 00:08:32million people doing podcasts right
- 00:08:34there's a million people doing workout
- 00:08:36videos fashion videos every single Niche
- 00:08:38right there are so many people within
- 00:08:40that category so instead of trying to be
- 00:08:44like someone else which I feel like we
- 00:08:45see a lot of people doing on social
- 00:08:46media they're trying to recreate someone
- 00:08:48else's Vibe recreate someone else's
- 00:08:50video or topic the best thing you can do
- 00:08:52is try and set yourself apart I feel
- 00:08:55like as humans we naturally do this
- 00:08:56thing where we're like oh this worked
- 00:08:58for that person so let me try this I
- 00:09:00feel like when Alex Earl blew up on Tik
- 00:09:02Tok everyone was like okay wait like let
- 00:09:04me start making more get ready with MES
- 00:09:06and story times and things like that
- 00:09:08well we already have so many of those
- 00:09:10now and everyone was trying to do that
- 00:09:12same thing and they weren't getting the
- 00:09:13same result as her same as Charlie
- 00:09:15demilio right she was dancing on Tik Tok
- 00:09:18and then people tried to do the same
- 00:09:19thing but no one got as famous or blew
- 00:09:21up as much as her really for doing the
- 00:09:24exact same thing cuz we've already seen
- 00:09:25that so you have to decide what's going
- 00:09:28to set you apart and this do even have
- 00:09:29to be what your video is but maybe it's
- 00:09:32the vibe or the energy that you bring
- 00:09:34maybe it's certain things that you say
- 00:09:36you figure out what it is that's going
- 00:09:38to set you apart from other people
- 00:09:40because I feel like when you're starting
- 00:09:41out it's so easy to want to mimic others
- 00:09:44but create your own thing that is the
- 00:09:46art of content creation is you get to be
- 00:09:48creative and when you're thinking of
- 00:09:49what you want your videos to be about
- 00:09:51try not to put yourself in a box I feel
- 00:09:53like this is something we see so
- 00:09:55commonly we definitely try to limit
- 00:09:58ourselves or niche down it's a really
- 00:10:00common term that you'll hear in the
- 00:10:01social media Community niching down I
- 00:10:05think is a good tactic if all you want
- 00:10:08is views if all you want is views sure
- 00:10:11maybe stick to the same aesthetic stick
- 00:10:13to the same type of video stick to only
- 00:10:15cooking only dancing things like that
- 00:10:17but if you want to build a
- 00:10:19community make yourself your Niche and
- 00:10:22this is a little silly to say make
- 00:10:25yourself your Niche because what makes
- 00:10:26your content your content is that you
- 00:10:28are a beautiful combination of all the
- 00:10:31things that you love so I don't just do
- 00:10:33podcasts I do some fashion I do some
- 00:10:35relationship advice I do some self-help
- 00:10:38self-care someday in my life sometimes
- 00:10:40I'll talk about gym stuff I'll do hauls
- 00:10:42you know it can feel a bit random but
- 00:10:44the one thing that's the common
- 00:10:46denominator on all these things is it's
- 00:10:48very me it's me I'm the vibe of my
- 00:10:52channel of my videos you know of all my
- 00:10:54different platforms and when you look at
- 00:10:56my channel it still very much looks like
- 00:10:58me it's all pink it's all girly like you
- 00:11:01don't need to say oh I only do fashion
- 00:11:04videos and this is something that
- 00:11:05happened to me exactly I only did
- 00:11:07fashion videos for years that's what I
- 00:11:09started on that's what I was known for I
- 00:11:11was known for my pink hair everything
- 00:11:13like that and when I decided I wanted to
- 00:11:16I feel like my content almost matured
- 00:11:17like when I decided I wanted to do
- 00:11:19self-help when I decided I wanted to
- 00:11:21have more meaning behind what I was
- 00:11:22doing I was scared I was scared to
- 00:11:25Branch out from fashion and I knew I
- 00:11:27wasn't really enjoying it anymore don't
- 00:11:29get me wrong I still love fashion but I
- 00:11:31didn't want that to be it because I
- 00:11:33didn't have the right passion behind
- 00:11:37just that I knew there was more that I
- 00:11:39was meant to share on my platform and I
- 00:11:41was scared to Branch out and to try that
- 00:11:44because I was afraid of what my viewers
- 00:11:45would think because I was like they all
- 00:11:47followed me for fashion and they're
- 00:11:48going to be like who is this girl what
- 00:11:50is she doing and that did happen with a
- 00:11:52few people but the right people will
- 00:11:54find your content and they will be there
- 00:11:56for you as a person and that's what's
- 00:11:59important about not keeping yourself in
- 00:12:01a box if you are doing things and you're
- 00:12:04putting yourself in a box and you're
- 00:12:05forcing yourself to show up as the same
- 00:12:07person every single day same internet
- 00:12:09Persona same Niche you are not going to
- 00:12:12be enjoying it you are not going to be
- 00:12:13fulfilled if that's not where your heart
- 00:12:15really is there's a quote that I think
- 00:12:16Mel Robin said and I might kind of
- 00:12:18butcher it but it goes along the lines
- 00:12:21of the biggest Injustice that humans
- 00:12:24face on a daily basis is the need to
- 00:12:27remain consistent with how they identify
- 00:12:29themselves the biggest Injustice that
- 00:12:32humans face on a daily basis is the need
- 00:12:35to remain consistent with how they
- 00:12:37identify themselves and to me that just
- 00:12:40hit so hard because my whole life i' had
- 00:12:42been searching like trying to find my
- 00:12:43thing my identity what my content was
- 00:12:46going to be about who I was going to
- 00:12:47show up as online you don't have to like
- 00:12:51you just show up as you every single day
- 00:12:52and that's what people love about you is
- 00:12:54because it's different and it's Unique
- 00:12:56and they've never seen it before that's
- 00:12:57why they'll follow you because if you're
- 00:12:59just doing the same thing as the next
- 00:13:01person on their F you page why would
- 00:13:03they follow you opposed to them why
- 00:13:06would they look up a Brianna Gomez hot
- 00:13:08and unbothered video opposed to any of
- 00:13:10the other podcasts that are on the
- 00:13:12internet what sets you apart and if you
- 00:13:15have no idea where to start when it
- 00:13:16comes to the actual creation of the
- 00:13:18content special thank you to skillshare
- 00:13:21for sponsoring today's video they have
- 00:13:22so many different classes and learning
- 00:13:25paths that you can take to help you
- 00:13:26learn any new skill whether it's a hobby
- 00:13:29or a creative path career path side
- 00:13:31hustle they have so many different
- 00:13:33options to choose from skillshare is the
- 00:13:35largest online learning community for
- 00:13:37creatives with thousands of classes led
- 00:13:39by industry experts they have classes
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- 00:13:43creation Journey from YouTube success
- 00:13:45and how to navigate that as well as how
- 00:13:47to do social media content creation on
- 00:13:50canva from beginner to Advanced levels I
- 00:13:52personally believe that creativity is
- 00:13:54quite literally a muscle that's why
- 00:13:55skillshare is the perfect place for you
- 00:13:58if you're looking to learn and grow and
- 00:14:00develop new hobbies the more you
- 00:14:02exercise and build your craft the more
- 00:14:04it will excite you that's why skillshare
- 00:14:06is the perfect place to start if you are
- 00:14:08just looking into starting content
- 00:14:09creation also just for you guys the
- 00:14:11first 500 people who use my link in the
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- 00:14:17started today in the link below so now
- 00:14:19it's time to actually create the content
- 00:14:21so whether you're taking Instagram
- 00:14:23pictures or filming things one don't be
- 00:14:25a perfectionist again okay I first
- 00:14:28started my podcast with the cheapest
- 00:14:30Amazon mic I started my YouTube channel
- 00:14:32filming on my iPhone so did everybody
- 00:14:34else like you have tools right at your
- 00:14:36fingertips you do not need the whole
- 00:14:39expensive fancy setup of course down the
- 00:14:41line of course it would be nice to maybe
- 00:14:43invest in that for the quality but even
- 00:14:45where phones are in this day and age
- 00:14:47like they are so great you literally
- 00:14:49have a camera and a podcast and an
- 00:14:51Instagram following all at your
- 00:14:53fingertips so don't even worry too much
- 00:14:55about the equipment but if you are
- 00:14:57filming or taking photos by yourself
- 00:14:58maybe maybe a tripod would be nice but
- 00:15:00again I don't even have a tripod if you
- 00:15:02guys could see what I'm filming my
- 00:15:04podcast on right now you are on two
- 00:15:06candles stacked up on top of each other
- 00:15:08and a mini setting powder it doesn't
- 00:15:11have to be fancy but of course lighting
- 00:15:13is huge when it comes to any kind of
- 00:15:15content I highly suggest natural
- 00:15:17lighting it's the best kind so just
- 00:15:19facing a window but not too harsh if
- 00:15:22that makes sense but you always want the
- 00:15:23light in front of you and then try to
- 00:15:25cancel out any light behind you so like
- 00:15:27I close the blinds behind me but I look
- 00:15:29into my nice vanity light again just
- 00:15:31putting your phone in front of a window
- 00:15:32to take your pictures or to film your
- 00:15:34videos that works amazingly lighting is
- 00:15:37huge when it comes to Quality again it
- 00:15:38has nothing to do with the expensive
- 00:15:41setup it's just knowing how to use
- 00:15:44certain tools certain photography tricks
- 00:15:46and I think a lot of this is all
- 00:15:48practice I definitely got better at
- 00:15:50taking my own photos things like that
- 00:15:52and you have to make sure you really
- 00:15:53want it also you don't need someone else
- 00:15:56although it would be great if you can
- 00:15:57grab a friend to go create content with
- 00:15:59you I used to bring a tripod a broken
- 00:16:02tripod to a parking garage nearby my
- 00:16:05house and I would bring different
- 00:16:06outfits to change into and I got this
- 00:16:08Timer app called photo timer plus it is
- 00:16:10great not sponsored but if you guys are
- 00:16:12individual content creators and you are
- 00:16:15just kind of working for yourself and
- 00:16:16you don't have much help around photo
- 00:16:18timer plus is what I used to get started
- 00:16:21on Instagram and I thought it was great
- 00:16:22it takes multiple photos at once all
- 00:16:24that stuff that was great I would spend
- 00:16:26literally just less than an hour it also
- 00:16:28doesn't have to take long so take that
- 00:16:30out of it as well because I used to be
- 00:16:31like it's going to take so long if you
- 00:16:34truly want to create content though you
- 00:16:37will find the right time for it you
- 00:16:39don't always need a whole day dedicated
- 00:16:41to it although that is a good tip if you
- 00:16:43are busy right you have a full-time job
- 00:16:45maybe or you're a student maybe
- 00:16:47squeezing in your content is really hard
- 00:16:48for you after a long day of work or
- 00:16:50school like I know I work today and I'm
- 00:16:51a little sleepy so it's nice too if you
- 00:16:54have a day off and you can dedicate that
- 00:16:57day to getting your content in of course
- 00:16:59it does not have to take the whole day
- 00:17:01but just a Content day where you do your
- 00:17:02makeup and get all cute and you're ready
- 00:17:04you can film maybe multiple videos or a
- 00:17:06video and take some pictures for a photo
- 00:17:08dump something like that just to really
- 00:17:10manage your time if content creation is
- 00:17:13starting as a side thing for you instead
- 00:17:15of a full-time job time management you
- 00:17:17guys will learn is huge so stocking up
- 00:17:20on content is a very very big tip that I
- 00:17:23have when you can and then of course
- 00:17:25repurposing content so this could mean
- 00:17:27getting b-roll b-roll is huge so for
- 00:17:30example I might film myself getting
- 00:17:32ready and then use that clip for
- 00:17:34multiple different things you guys will
- 00:17:36see this on my reals you will see this
- 00:17:37on my Tik Tok or on my YouTube shorts I
- 00:17:39repurpose content because why wouldn't
- 00:17:41you like you can put different sounds
- 00:17:44different captions or different clips of
- 00:17:46the video that you took chop it up
- 00:17:47differently things like that like you
- 00:17:49are not expected to have new fresh
- 00:17:51content 24/7 or find out like a time
- 00:17:54where you can just film you know if I'm
- 00:17:55getting ready for the day cuz I was
- 00:17:57going to get ready anyway I'll film
- 00:17:59myself doing my makeup things like that
- 00:18:01time management is huge again creating
- 00:18:03content doesn't have to be a whole or
- 00:18:05deal if you're in a time crunch you can
- 00:18:06find ways to squeeze it in and don't
- 00:18:09rush it I would say I find myself though
- 00:18:11being so rushed when I first started
- 00:18:14content like I'd be like shoot I only
- 00:18:16have 10 minutes before the sun goes down
- 00:18:17to film a whole outfit video and then I
- 00:18:19would get really frustrated and I
- 00:18:20wouldn't like the way the video came out
- 00:18:22because the lighting was bad and I
- 00:18:24looked rushed things like that so give
- 00:18:26yourself ample amount of time don't rush
- 00:18:28it of course consistency is important
- 00:18:31which we'll get into but you also want
- 00:18:32to make sure you're putting content out
- 00:18:34there that you do actually like and are
- 00:18:36proud of I'll actually talk about
- 00:18:37consistency right now post every day if
- 00:18:39you can not necessarily on YouTube but
- 00:18:41for short form content try your best to
- 00:18:44post every single day if you really
- 00:18:46really want to grow on Tik Tok on
- 00:18:48Instagram reals on YouTube shorts post
- 00:18:51every single day and I've had meetings
- 00:18:53with meta I've talked to YouTube I've
- 00:18:55talked to them all post every day they
- 00:18:58all will say post every day I was on a
- 00:19:00call with meta and I'll tell you guys
- 00:19:01exactly what they told me they said
- 00:19:03there is no such thing as posting too
- 00:19:05much you could post 30 reals a day for
- 00:19:0930 months and there's no such thing as
- 00:19:12posting too much because you're just
- 00:19:13putting more opportunity out there for
- 00:19:15people to see your videos if you're not
- 00:19:17posting how are people going to find you
- 00:19:19you know what I mean and posting
- 00:19:21multiple times not the same video but
- 00:19:23different videos posting multiple times
- 00:19:25is just enhancing and increasing your
- 00:19:27probability of the algorithm choosing
- 00:19:30your video now staying organized is
- 00:19:31super important so I highly recommend
- 00:19:33making a plan or a posting schedule so
- 00:19:36maybe if you can't post every day decide
- 00:19:38if you're going to post every two days
- 00:19:40every 3 days things like that there's
- 00:19:42also platforms where you can schedule
- 00:19:44your post ahead of time which I highly
- 00:19:45recommend or at least having it in your
- 00:19:47drafts because not having scheduled or
- 00:19:49drafted posts is the bane of my
- 00:19:51existence like it's so hard to stay
- 00:19:53consistent if I'm like busy midday
- 00:19:54somewhere out or at work I'm like shoot
- 00:19:56I have to post it can get really tricky
- 00:19:59to just come up with good content on the
- 00:20:00spot so highly suggest just having a day
- 00:20:03you could multitask do it on the
- 00:20:04treadmill do it while you're relaxing or
- 00:20:06something and just kind of set up some
- 00:20:07content so you are setting yourself up
- 00:20:09for a successful and consistent week on
- 00:20:12your platform also posting at the same
- 00:20:14time every day on Instagram I know it's
- 00:20:18beneficial Tik Tok on YouTube I'm not
- 00:20:20too sure obviously just having videos
- 00:20:23for your audience to look forward to is
- 00:20:24super huge but I know that Instagram
- 00:20:26they prefer that you post at a similar
- 00:20:28time through throughout the day so check
- 00:20:29the times to see when your followers are
- 00:20:31the most active so it will give your
- 00:20:33account more engagement which the
- 00:20:35algorithm really likes it likes
- 00:20:37engagement it likes stuff that people
- 00:20:39will comment on or they'll send to their
- 00:20:41friends or they will save right and so
- 00:20:43this is when I find sometimes posting
- 00:20:45something a little polarizing is very
- 00:20:48beneficial I've had many videos go viral
- 00:20:51and get millions of views and here are
- 00:20:54the key factors to having things blow up
- 00:20:57being very educational right teaching
- 00:20:59people something that maybe they didn't
- 00:21:00know or offering A New Perspective or
- 00:21:03having it be very polarizing something
- 00:21:05that makes people maybe a little bit mad
- 00:21:08or just something that people will have
- 00:21:09a strong opinion on maybe it's really
- 00:21:11good or maybe it's really bad but
- 00:21:12something that will make people comment
- 00:21:14whether they agree or disagree or asking
- 00:21:17people for advice is really helpful so I
- 00:21:19used to be like guys do you think this
- 00:21:20outfit is too much people would comment
- 00:21:23right something that will make people
- 00:21:25engaged and again something that is
- 00:21:27really relatable to make people be like
- 00:21:29that's so me I relate to this oh my gosh
- 00:21:31you're in my head or sending it to their
- 00:21:32friends over and over again because they
- 00:21:34find it so relatable that is a huge way
- 00:21:36and this is all about wording too right
- 00:21:38it could be the exact same content you
- 00:21:39were going to post but maybe you just
- 00:21:41decide to alter the words to make it
- 00:21:43sound a little more catchy make it sound
- 00:21:45like a hook that's another way hook
- 00:21:47people in the beginning of your video if
- 00:21:49the beginning words of whatever your
- 00:21:51content is makes zero sense people
- 00:21:53aren't even going to give it the time of
- 00:21:55day you have to make it sometimes short
- 00:21:57and straight to the point is really
- 00:21:59really beneficial or sometimes making it
- 00:22:00a little bit longer so it increases the
- 00:22:03watch time of the video is very helpful
- 00:22:05as well this is for short form content
- 00:22:07mainly but you have to do something that
- 00:22:09will somehow capture the audience's
- 00:22:12attention so when you're posting I want
- 00:22:13you to think like is this something that
- 00:22:15I would click on sometimes it doesn't
- 00:22:16even have to be that elaborate maybe
- 00:22:18short and simple is sometimes better
- 00:22:20when you're trying to think of a caption
- 00:22:21or something like that when it comes to
- 00:22:23hashtags I know for Instagram they told
- 00:22:26me 5 to seven hashtags is The Sweet Spot
- 00:22:28spot I've heard for Tik Tok it might be
- 00:22:30a little less and you don't want to use
- 00:22:33oversaturated hashtags and this is for
- 00:22:35Instagram they told me this meta told me
- 00:22:37this you don't want to use hashtags that
- 00:22:39have over 10 million posts so when
- 00:22:41you're adding the hashtag it'll say how
- 00:22:43many posts you don't want to use ones
- 00:22:44that have over 10 million that's too
- 00:22:47much also guys make sure to write down
- 00:22:48all of your video ideas all of your
- 00:22:50photo ideas keep them in your notes up
- 00:22:52keep them on paper but this will be so
- 00:22:55useful for on a rainy day maybe you're
- 00:22:57feeling discouraged Maybe feeling burnt
- 00:22:59out you're like I have no creativity
- 00:23:01left in me because sometimes that might
- 00:23:03happen if you're feeling a little down
- 00:23:05now you have this entire list of videos
- 00:23:07and posts to look at and you're like
- 00:23:08wait I could talk about this today I can
- 00:23:11go take pictures here today this is
- 00:23:13relatable I could just add this caption
- 00:23:14and repurpose some content keep your
- 00:23:16ideas down also I highly suggest keeping
- 00:23:18you know your most used hashtags and
- 00:23:20things down so that way you can just
- 00:23:22copy and paste it you don't have to
- 00:23:23retype it out every single time it's all
- 00:23:25about time management and learning quick
- 00:23:27tips and tricks to help you save time
- 00:23:29and make your job a lot easier there are
- 00:23:31features where you can cross poost and
- 00:23:33by this that means it's posting your
- 00:23:35videos I believe to either Pinterest and
- 00:23:37Instagram or Instagram and Facebook
- 00:23:39things like that and then also whatever
- 00:23:41you're posting on your Instagram or your
- 00:23:43Tik Tok post that on your threads post
- 00:23:45that on your Pinterest post that on your
- 00:23:47YouTube shorts because one thing I'm
- 00:23:48going to tell you is one different
- 00:23:50audiences on different platforms react
- 00:23:52differently to certain content so a
- 00:23:54video that completely flops on my Tik
- 00:23:55Tok will go viral on my Instagram like I
- 00:23:59had a video just get four million views
- 00:24:01within one day on my Instagram and it
- 00:24:03was so simple so so easy to make a
- 00:24:06secret that I will let you guys in on is
- 00:24:08that platforms and apps they love when
- 00:24:10you use their editing tools so if you're
- 00:24:13going to add a caption to a certain
- 00:24:15video on Tik Tok make sure to add it
- 00:24:17individually on Instagram add it
- 00:24:19individually on YouTube shorts use their
- 00:24:22editing tools because the algorithm
- 00:24:24prefers that I don't know why the
- 00:24:26algorithm favors when you edit an app
- 00:24:28when you use their sounds when you use
- 00:24:30their text their fonts everything like
- 00:24:32that so use the tools that are specific
- 00:24:35to each platform and it'll work I
- 00:24:38promise Pinterest is a huge one because
- 00:24:40Pinterest is I feel like a whole
- 00:24:42different aspect of the Internet it's
- 00:24:46where the girlies go I feel like it's
- 00:24:47great to just find people who are
- 00:24:49like-minded to you just the way the
- 00:24:50Pinterest algorithm Works post your
- 00:24:53things on Pinterest or post a picture or
- 00:24:56a snippet of something on Pinterest with
- 00:24:57the link to the original video that's
- 00:24:59super helpful I know a lot of people
- 00:25:01have seen growth that way people even
- 00:25:02make money off of Pinterest which is
- 00:25:04insane my biggest tip is to focus on
- 00:25:07community and by this I mean maybe don't
- 00:25:10try to be a superstar try to be a best
- 00:25:13friend and this is the approach that I
- 00:25:15take to you guys not even from trying
- 00:25:17but just naturally because this is how I
- 00:25:18feel towards you I prefer the best
- 00:25:21friend approach or the big sister
- 00:25:22approach with you guys because I like
- 00:25:24feeling like we are all just a bunch of
- 00:25:26best friends like that's how I feel and
- 00:25:27I want my my page to be a safe space
- 00:25:30when people come here and they want to
- 00:25:32watch something relatable or ask me for
- 00:25:34advice and I want to give you guys
- 00:25:35advice and listen about your days you
- 00:25:37know things like that I prefer that so
- 00:25:39much more so some ways to create
- 00:25:40Community obviously being super
- 00:25:41personable but responding and talking to
- 00:25:44your audience in your community is huge
- 00:25:47I love messaging you guys I love
- 00:25:49replying to your comments even though I
- 00:25:50might be a little bit behind sometimes I
- 00:25:52try my best and also if you guys are
- 00:25:54trying to grow engagement on your page
- 00:25:57respond to comments and even comment on
- 00:25:59other people's posts like other people's
- 00:26:01things and similar um niches things like
- 00:26:03that I know that the algorithm again
- 00:26:05really prefers this for some reason so
- 00:26:07take time to talk to people also
- 00:26:09Instagram has the broadcast channels
- 00:26:11where you can create a group chat this
- 00:26:13is huge it gives kind of like a more
- 00:26:16exclusive intimate Vibe I love our
- 00:26:18little group chat that we have over
- 00:26:20there also um doing polls or question
- 00:26:23boxes things like that just making sure
- 00:26:25people feel like you are actually a
- 00:26:27person and that they have a say in
- 00:26:29responding to your content I think that
- 00:26:31is huge in creating community and
- 00:26:33Community is just such a more
- 00:26:35sustainable approach you know going
- 00:26:37viral sure is great the numbers look
- 00:26:39great but who is going to be there for
- 00:26:42them when they're flopping nobody now
- 00:26:44lastly when it comes to making money off
- 00:26:46of social media so there are a lot of
- 00:26:48ways to do this I've made money off of
- 00:26:51almost all platforms except for
- 00:26:52Pinterest and threads and Facebook but
- 00:26:55all the main ones the Trinity YouTube
- 00:26:57Tik Tok and Instagram I've made money
- 00:26:59off of I highly suggest um joining the
- 00:27:02YouTube program Guys YouTube is amazing
- 00:27:04don't sleep on YouTube I love it um same
- 00:27:07thing with Instagram they did a reals
- 00:27:10program but again don't do it for money
- 00:27:12is what I'm saying but if you are
- 00:27:13looking to become an official content
- 00:27:16creator or micro influencer you need to
- 00:27:18reach out to Brands because when it
- 00:27:21comes to working with the apps on their
- 00:27:23creator programs or their creative funds
- 00:27:25those are so finicky sometimes you can
- 00:27:27make thousands of and sometimes you will
- 00:27:29make zero the best way to make a
- 00:27:32sustainable income if you want this to
- 00:27:33be your full-time thing reach out to
- 00:27:36Brands know your worth know what your
- 00:27:38rat should be okay do not let any Brands
- 00:27:40lowball you because there are ones out
- 00:27:42there who will ask for ridiculously low
- 00:27:45amounts do not fall for that okay talk
- 00:27:47to somebody look at all your contracts a
- 00:27:49huge thing that you need to do make a
- 00:27:51Media Kit in a Media Kit I make mine in
- 00:27:53canva again skillshare would be great
- 00:27:55for this I make mine in canva and you
- 00:27:57just want to put you know your analytics
- 00:27:59all that stuff you want to learn how to
- 00:28:00find that put your demographic what
- 00:28:02countries are your followers from what
- 00:28:04ages are they that's really important to
- 00:28:06Brands to look at as well all of these
- 00:28:08things you just want to make it nice to
- 00:28:10the point why should Brands work for you
- 00:28:12who are you as a person what's your
- 00:28:14mission statement right have that all on
- 00:28:17a document so that way you can just Mass
- 00:28:19send this to Brands and have it hi my
- 00:28:21name is Brianna Gomez I'm a content
- 00:28:22creator I do this kind of content blah
- 00:28:24blah blah you should work with me
- 00:28:25because why you have to remember these
- 00:28:27brands have thousands of influencers
- 00:28:31reaching out to them every single day
- 00:28:33why would they pick you and then again
- 00:28:34don't doubt yourself never be like I
- 00:28:36feel like this brand doesn't want to
- 00:28:37work with me put yourself out there
- 00:28:39because you never know who will respond
- 00:28:41in the past years I have worked with
- 00:28:43some brands that I would have never
- 00:28:45dreamed of working with right but just
- 00:28:47throw yourself out there and be on top
- 00:28:49of your email make a professional email
- 00:28:51closing I have mine like Brianna Gomez
- 00:28:53content creator Fashion Beauty lifestyle
- 00:28:55whatever you can also look into
- 00:28:56management that's a whole other thing
- 00:28:58that if you guys want a part two to more
- 00:29:00official things of this video I could
- 00:29:02definitely get into that also don't
- 00:29:03collaborate with brands that don't align
- 00:29:06with your content so what I mean by this
- 00:29:08is like I've had like I think like Vape
- 00:29:10Brands reach out to me to collaborate or
- 00:29:12like just some weird ones there's some
- 00:29:14weird ones out there I had dating app
- 00:29:15Brands who were offering me a lot of
- 00:29:17money but you have to decide you know in
- 00:29:19the overall grand scheme of things does
- 00:29:21this align with what I want my platform
- 00:29:23to be about no and no dollar amount can
- 00:29:27take that away from you so just make
- 00:29:28sure you are focusing on that and make
- 00:29:30sure you're staying true to yourself and
- 00:29:31your content and your overall message
- 00:29:33behind it and lastly it is okay to take
- 00:29:37breaks I know consistency is a major
- 00:29:39theme when it comes to becoming a
- 00:29:41successful content creator but also you
- 00:29:43can get burnt out I went through a major
- 00:29:45burnout phase and this was when I was
- 00:29:47struggling with that almost identity
- 00:29:48crisis of I don't want to do fashion but
- 00:29:50I'm scared that if I don't do it people
- 00:29:52won't like it blah blah blah and then I
- 00:29:53got burnt out and then I took month's
- 00:29:55break from social media and I thought
- 00:29:57like like oh my gosh I'll never bounce
- 00:29:59back from this I'm actually fine I'm
- 00:30:02actually fine and I'm here and I'm so
- 00:30:03much more re-inspired and this is such a
- 00:30:06new different side to me that I was not
- 00:30:08showing on the internet before and I
- 00:30:10prefer this side so much better so
- 00:30:13sometimes you know it could be scary
- 00:30:14like oh my gosh like my content's
- 00:30:15lacking I can't miss out but I'm so
- 00:30:17overwhelmed it's okay if you need to
- 00:30:19take a break and don't be afraid to be
- 00:30:21transparent with your followers
- 00:30:22obviously sometimes if a Situation's
- 00:30:24vulnerable maybe you don't want to post
- 00:30:26it online so you have to pick and choose
- 00:30:28with your best discretion with that but
- 00:30:30if you are going through something in a
- 00:30:31hard time and maybe it'll be relatable
- 00:30:33to other people you don't even have to
- 00:30:35go into detail but maybe consider if
- 00:30:37this is something you're comfortable
- 00:30:38with being honest being vulnerable with
- 00:30:41your followers and they will appreciate
- 00:30:43that so much more and people will be
- 00:30:44like hey I like this Creator I like them
- 00:30:47because they were real they didn't put
- 00:30:48on a front they didn't pretend
- 00:30:49everything was perfect they're going
- 00:30:51through something that maybe someone
- 00:30:53else is going through it's so much more
- 00:30:55relatable and again everyone will
- 00:30:57understand people will not get mad at
- 00:30:59you if you don't post take the time that
- 00:31:01you need because your energy levels and
- 00:31:03your heart and everything that you're
- 00:31:05putting into this content it does
- 00:31:07reflect so don't try to fake it if you
- 00:31:09need a break if you need some time for
- 00:31:11yourself definitely prioritize that
- 00:31:13overall when you're creating content
- 00:31:14prioritize yourself because you are the
- 00:31:17art you are what people are watching
- 00:31:19right so prioritize your own mental
- 00:31:21health and well-being and I promise your
- 00:31:23content and your audience will thank you
- 00:31:26I actually going to wrap it up here you
- 00:31:27guys but thank you so much for being
- 00:31:29here I am so glad that this episode
- 00:31:30found you and I wish you so much luck on
- 00:31:32your content creation Journey if you
- 00:31:34enjoyed don't forget to leave a podcast
- 00:31:36review for the chance to be featured in
- 00:31:37next week's episode and follow us on all
- 00:31:39our socials add me on Snapchat at
- 00:31:41Brianna Gomez with2 bees Instagram and
- 00:31:43Tik Tok also Hot and unbothered Hot
- 00:31:45unbothered on Instagram and Tik Tok as
- 00:31:47well I love you guys so so much and I
- 00:31:49will see you next breed day bye
- content creation
- Brianna Gomez
- Hot and Unbothered
- social media
- authenticity
- community
- mental health
- time management
- engagement
- monetization