00:00:13
there are so many terrains and
00:00:14
territories and architecture are yet to
00:00:17
be
00:00:18
[Music]
00:00:23
explored aniet Architects has never been
00:00:26
afraid of taking calculated risks when
00:00:28
we design we love working for clients
00:00:32
who are incredibly ambitious because it
00:00:34
pushes us beyond our ordinary boundaries
00:00:37
the office's aspiration of creating an
00:00:39
architecture of movement and of fluidity
00:00:42
is something that pervades the projects
00:00:44
throughout Anything is
00:00:49
Possible the culture of zard Architects
00:00:52
is a very open network of young
00:00:54
professionals very ambitious very
00:00:57
self-driven office you know we have many
00:00:59
app from everywhere they come from all
00:01:02
over the world and it makes a very nice
00:01:04
atmosphere because I think people feel
00:01:06
here that everybody can bring something
00:01:09
to the table we a global design brand of
00:01:11
450 people operating across all
00:01:14
continents we had always known that the
00:01:16
direction we're taking is the future of
00:01:18
architecture and that has been born out
00:01:20
now with respect to the great resonance
00:01:23
and great success we've been able to
00:01:25
achieve while we're still at the peak of
00:01:26
our powers the design philosophy is
00:01:30
geared to our time to a new time of
00:01:33
dynamism complexity to contemporary
00:01:36
Network
00:01:37
Society we operating on Urban scale
00:01:40
architectural scale but also we go into
00:01:42
the interior scale even all the way down
00:01:43
to furniture and
00:01:45
products our vision of the buil
00:01:47
environment is that it should have the
00:01:49
same coherence and Integra as
00:01:53
[Music]
00:01:57
nature we're an office that's OB obessed
00:02:00
with Innovation if we've did it last
00:02:02
year we don't want to just be doing it
00:02:04
again this year a discipline like
00:02:07
architecture is a theory L discipline as
00:02:10
a teacher you can only open the door a
00:02:14
bit for someone to see what could happen
00:02:17
Beyond ideas we need to have the
00:02:20
capacity to scan the scientific
00:02:22
literature and then build algorithms and
00:02:25
tools which you then distribute to the
00:02:27
office what is also interesting is how
00:02:30
to do programmatic invention because I
00:02:32
think that is what is I think most
00:02:35
exciting we also have an in-house
00:02:37
research group code computational Design
00:02:40
Group the brief was to be able to not be
00:02:44
a specialist group but be a design
00:02:46
research group code is important in the
00:02:49
range of things that it tries to do
00:02:51
between finding ways of generating shape
00:02:53
and form and predicting its
00:02:56
performance with computers we were able
00:02:58
to predict shapes without but actually
00:03:00
having to make physical models cutting
00:03:02
down a lot of trial and error uh time
00:03:06
the Venice bnal is a very important
00:03:08
architectural event where a lot of
00:03:10
Architects come together to discuss or
00:03:12
exhibit their own work so we were
00:03:15
looking at paper as a way of finding or
00:03:18
making things out of sheet material
00:03:20
essentially like all designers are in in
00:03:22
a way hackers they try and use their
00:03:25
intuition to put things together
00:03:30
the buil environment we live and move
00:03:33
through is is a totality the space the
00:03:36
artifacts the products even the fashion
00:03:39
the way we appear on the scene is all
00:03:41
part of a new world a new way of life
00:03:44
and we want to have our finger in all of
00:03:46
these aspects which together create the
00:03:48
phenomenal world we live and
00:03:52
[Music]
00:03:53
breathe zahad Architects have invested a
00:03:56
lot in Cutting Edge technology the
00:03:59
digital modeling and file to factory
00:04:02
fabrication
00:04:04
processes in every project that we do we
00:04:06
try and push the boundaries of what we
00:04:08
can do how quickly we can do it and we
00:04:10
see the technology as a means of
00:04:13
achieving that we enging Innovation
00:04:16
material Innovation how you use
00:04:18
materiality in a very different and
00:04:20
Innovative way and to use also
00:04:23
Innovative materials like glass for
00:04:25
instance where glass has been thermal
00:04:28
formed according to mold which have been
00:04:30
delivered by the Digital model and
00:04:33
insook stations is an interesting
00:04:35
example here so here we have a
00:04:37
thermoformed glass which generates a
00:04:40
fluid
00:04:41
body another interesting project to
00:04:44
mention is our collaboration with Chanel
00:04:46
for the Chanel mobile art Pavilion the
00:04:48
unusual thing here is that it's a
00:04:50
lightweight modular structure which has
00:04:52
been built and rebuil in different
00:04:54
locations can be quickly reassembled
00:04:57
demounted and reassembled again
00:05:02
one of the most fascinating projects
00:05:04
we're currently engaged with is that
00:05:06
Mega yach with blow and force it's the
00:05:09
height of Elegance and lifestyle so that
00:05:13
kind of yacht is a fully designed
00:05:14
Universe compact
00:05:20
microcosm the BMW project was really
00:05:23
about really looking at not just
00:05:25
organizing the plan but combining uh
00:05:28
blue color workers with white color
00:05:29
workers ERS and how they all stream
00:05:32
through one space and the whole purpose
00:05:35
of that for BMW is that you get better
00:05:37
communication more openness in terms of
00:05:40
product development we interpreted their
00:05:42
program where they thought it would be
00:05:44
an ideological kind of way of working
00:05:47
into a way of organizing the
00:05:51
building Innovation tower for the Hong
00:05:54
Kong poly Technic is our new extension
00:05:56
of the campus there so what's important
00:05:58
to us here is that that space of
00:06:00
communication where you have these voids
00:06:02
three different voids cutting through
00:06:03
the building so I really have deep
00:06:06
Vistas layered in the depths of space
00:06:09
below above and all around to scan
00:06:12
what's going on and to make choices
00:06:15
about the interactions and events one
00:06:17
would like to participate in we are here
00:06:20
in the center of soul to open our new
00:06:23
building the dong demon Design Center
00:06:26
this is one of the examples of this new
00:06:28
style of parametricism it allows an
00:06:31
architecture become organic fluid and
00:06:33
adaptive to a complex configuration of
00:06:36
the site the topography the richly
00:06:38
differentiated program yet bind it all
00:06:41
seamlessly together through complex
00:06:43
curvature to achieve calmness in the
00:06:46
center of a highly networked space of
00:06:52
communication our new Cultural Center
00:06:54
for aaban and Baku expresses our ability
00:06:57
to bring together three components into
00:07:00
one connective institution it's a
00:07:03
library convention center and a museum
00:07:07
they kind of merge into one so the
00:07:09
landscape literally crawls up the edge
00:07:12
of the
00:07:13
building it's very
00:07:20
exhilarating what we have built up is a
00:07:22
Global Network of collaborating
00:07:24
Engineers who have special Machinery
00:07:27
which we developed with them or we we
00:07:29
found them to integrate in our delivery
00:07:33
process the Galaxy Soho required a
00:07:36
paradigm shift on the client's side
00:07:39
because of the nature of its design it
00:07:41
was the first really curvaceous design
00:07:43
they were attempting they needed to buy
00:07:46
into the idea that there would be a
00:07:48
process that would allow us to implement
00:07:50
that design and that process on one hand
00:07:52
was the adoption of the 3D platform as a
00:07:55
foundation for documenting and resolving
00:07:57
the geometry but also using it as a
00:08:00
vehicle for getting the project built
00:08:01
Downstream all of these software tools
00:08:04
are there to to manage the complexity to
00:08:06
make it quantifiable to make it
00:08:08
predictable so that we deliver projects
00:08:10
both where the client can visualize it
00:08:12
they can see it they can have
00:08:13
walkthroughs through it in the end
00:08:16
Galaxy Soho is a is a very good example
00:08:19
of how we can deliver projects around
00:08:21
the
00:08:27
world capar is the home home for a brand
00:08:30
new thing tank that's been made by the
00:08:32
Saudi Arabian government you have these
00:08:35
Atria and these Courtyards that Mark all
00:08:38
of the different office areas within the
00:08:40
building and so that gives me a real
00:08:42
sense of connectivity I think these
00:08:45
informal connections and chance meetings
00:08:48
are where a lot of creativity and
00:08:50
Brilliance tends to happen in
00:08:52
organizations if you're in the business
00:08:54
of the future you can't ignore
00:08:56
sustainability it's crucial when you
00:08:58
make the architecture Express the
00:09:01
sustainability not just through putting
00:09:03
some solar panels on the roof but
00:09:04
actually you change the entire shape of
00:09:06
the
00:09:07
building we managed to do a 42%
00:09:09
reduction of the energy that's actually
00:09:12
used to operate the Building compared to
00:09:14
what an ordinary box of a building would
00:09:16
have done we do focus on reducing the
00:09:19
energy use but it's very very important
00:09:21
for us that actually the human element
00:09:23
is there working in Saudi Arabia on
00:09:25
capar has been incredible and I think
00:09:28
one of the core values of our office is
00:09:31
bringing incredible architecture to
00:09:33
people in all different parts of the
00:09:36
world we are at the top of our game
00:09:39
We're Young Dynamic we skilled up we're
00:09:41
creating the endless forms a huge
00:09:44
fertile and expansive repertoire of
00:09:47
spatial organization and articulation
00:09:49
which we could bring to bear the r of
00:09:51
Discovery is kind of almost endless if I
00:09:54
could summarize working at zaha had
00:09:56
architects in one word it would have to
00:09:58
be dynamic dreams creation we're unique
00:10:01
this company is a vision Freedom energy
00:10:04
extreme ambition
00:10:09
[Music]
