The most prepared entrepreneur to ever enter the Den 🐉 Dragons' Den 🔥 BBC

00:05:20
https://www.youtube.com/watch?v=bcMOP4yoJZw

Summary

TLDRHannah, the founder of Toddle, seeks £60,000 for 5% equity in her company, which offers products for children under three. After launching in March 2020, Toddle has generated £194,000 in sales and forecasts £670,000 for the current year. Despite a net loss, Hannah focuses on growth, aiming for a £10 to £20 million valuation. The Dragons express admiration but raise concerns about the narrow market focus. Offers are made, and Hannah ultimately partners with Deborah and Stephen for a 10% stake, recognizing the potential for growth and collaboration.

Takeaways

  • 🚀 Hannah seeks £60,000 for 5% of Toddle.
  • 👶 Toddle specializes in products for children under three.
  • 💰 £194,000 in sales since launch in March 2020.
  • 📈 Forecasting £670,000 in revenue this year.
  • 📉 Currently at a net loss of 4.5%.
  • 🌱 Unique probiotic hand gel supports immune health.
  • 🤔 Dragons express concerns about market focus.
  • 🤝 Offers made by multiple Dragons.
  • 🌟 Hannah chooses to partner with Deborah and Stephen.
  • 💡 Vision to grow Toddle into a £10-20 million company.

Timeline

  • 00:00:00 - 00:05:20

    Hannah, the founder of Toddle, seeks £60,000 for 5% equity in her company, which produces natural skincare products for children under three. After facing challenges with existing products for her children, she created her own line, including a probiotic hand gel and a dribble-proof lip balm. Since launching in March 2020, Toddle has generated £194,000 in sales with a forecast of £670,000 for the current year. Despite a net loss, Hannah emphasizes growth over profit, aiming for a £10-20 million valuation. The sales breakdown shows a strong reliance on Amazon, with £83,000 from that channel. While the dragons express admiration for her achievements, concerns arise about the narrow market focus on toddlers, leading to mixed investment responses. Ultimately, multiple dragons make competitive offers, with Hannah considering a partnership that could enhance her brand's potential.

Mind Map

Video Q&A

  • What is Toddle?

    Toddle is a company founded by Hannah that offers a range of products for children under three, including lip balms and hand sanitizers.

  • How much funding is Hannah seeking?

    Hannah is seeking £60,000 for 5% equity in her company.

  • What are the key products offered by Toddle?

    Key products include a probiotic hand gel, a non-alcohol hand sanitizing spray, and a dribble-proof lip balm.

  • What were Toddle's sales figures?

    Toddle made £194,000 in sales since launching and forecasts £670,000 for the current year.

  • What is the profit margin for Toddle?

    The gross profit is 87%, but the net profit is currently at a loss of 4.5%.

  • What concerns did the Dragons have?

    The Dragons were concerned about the narrow market focus on baby products.

  • Who did Hannah choose to partner with?

    Hannah chose to partner with Deborah and Stephen after receiving offers from multiple Dragons.

  • What is unique about Toddle's probiotic hand gel?

    It contains live bacteria that help support the immune system.

  • When was Toddle launched?

    Toddle was launched in March 2020.

  • What is Hannah's vision for Toddle?

    Hannah aims to grow Toddle into a £10 to £20 million company.

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  • 00:00:00
    hello dragons i'm hannah founder of
  • 00:00:03
    toddle and i'm here today asking for
  • 00:00:05
    sixty thousand pounds for five percent
  • 00:00:07
    in my company i'm really passionate
  • 00:00:10
    about adventures and travel and when i
  • 00:00:12
    became a mother i wanted to share these
  • 00:00:14
    passions with my children but i found
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    that when we were out on our adventures
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    they get chapped lips or wind burnt
  • 00:00:21
    cheeks and there weren't the products on
  • 00:00:22
    the market for the under threes so i
  • 00:00:24
    started making my own lip balm in my
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    kitchen
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    what started in my kitchen is now a
  • 00:00:29
    range of 13 skus our most pioneering
  • 00:00:32
    products are our probiotic hand gel our
  • 00:00:35
    non-alcohol hand sanitizing spray and
  • 00:00:37
    our dribble proof lip balm
  • 00:00:39
    we launched in march 2020 and since made
  • 00:00:42
    194 thousand pounds
  • 00:00:45
    with forecast revenue this year of 670
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    now is a great time to invest because
  • 00:00:50
    we're in a real growth period and we've
  • 00:00:52
    only just got started on retail just
  • 00:00:54
    take it back you said that you've made
  • 00:00:56
    194 000 pounds
  • 00:00:58
    so what's the profit on that so the
  • 00:00:59
    gross profit on that is 87 and the net
  • 00:01:03
    is minus 4.5 the way i'm looking at it
  • 00:01:05
    at the moment is for year one year two
  • 00:01:07
    it's not about profit it's about growth
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    so i want to be a 10 to 20 million pound
  • 00:01:10
    company instead of a one to two million
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    pound company i'm i'm not doing this as
  • 00:01:13
    a lifestyle business of the almost 200
  • 00:01:15
    000 in sales you did last year give me a
  • 00:01:18
    bit of a breakdown and an overview of
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    how that was achieved in terms of
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    marketing in channels in terms of
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    channels that's 83 000 pounds on amazon
  • 00:01:26
    about 60 on the website and then the
  • 00:01:28
    rest is made up from retail so a real
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    heavy
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    lean towards amazon there
  • 00:01:32
    i just want to say i'm incredibly
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    impressed i think you should be
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    incredibly incredibly proud of yourself
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    and um
  • 00:01:38
    yeah it's made me a little bit emotional
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    in fact which is quite rare but no i'm
  • 00:01:41
    because i'm so inspired by you so
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    yeah well done
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    and product wise what are its
  • 00:01:47
    credentials so our best seller is the
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    probiotic hand gel so it's got live
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    bacteria in it so it's covering your
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    hands in good bacteria so it's helping
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    your immune system is there anybody else
  • 00:01:58
    doing that i've looked and looked and
  • 00:02:00
    looked and looked and looked and i can't
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    see anyone else in the world doing it
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    naturally parabens
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    no no sulfates
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    no palm oil and if at any point we've
  • 00:02:11
    used anything which traditionally
  • 00:02:12
    wouldn't be sustainable we are being
  • 00:02:14
    sustainable we're trying to make eco
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    choices at every turn
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    my word you are impressive oh my gosh
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    you uh honestly
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    i i i feel a little bit in awe of you
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    look you've come in the ben
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    you've got the more mesmerized
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    you've got every answer well i'm coming
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    on dragon's den i've got to have the
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    answers but at the moment hand
  • 00:02:36
    sanitizers and hand gels don't really
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    fit in with protective balm and it's all
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    over the place yeah
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    and that's what concerns me
  • 00:02:48
    i think you are superb hannah ah
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    but i still think that there's a journey
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    to go on here
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    you're very focused in one segment
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    of a segment of a market i.e your baby
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    market with toddle
  • 00:03:01
    what that does subliminally to
  • 00:03:02
    somebody's mind if you don't have a
  • 00:03:04
    toddler you're not looking at it
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    so even though this product could be
  • 00:03:08
    very good it's very very
  • 00:03:10
    clear that it's it's baby and baby only
  • 00:03:13
    yeah you know ninety percent of your
  • 00:03:15
    marketplace has dissipated so i'm going
  • 00:03:18
    to say i'm not going to invest and i'm
  • 00:03:20
    out but congratulations for what you've
  • 00:03:22
    done and what you've accomplished
  • 00:03:24
    you know i i don't know i'm just a bit
  • 00:03:25
    puzzled
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    not from you
  • 00:03:28
    but the brand and for that reason i'm
  • 00:03:30
    not going to invest them out
  • 00:03:32
    hannah i'm not puzzled and you know life
  • 00:03:34
    is short we've got a lot of lip balm to
  • 00:03:36
    sell so i'm going to get to the point i
  • 00:03:38
    am going to make you an offer i'm going
  • 00:03:39
    to make you an offer for the full 60k
  • 00:03:41
    20 of the business
  • 00:03:43
    okay
  • 00:03:45
    i think you've been pretty faultless
  • 00:03:47
    so i'm going to make you an offer
  • 00:03:50
    and i'm going to offer you all of the
  • 00:03:51
    money
  • 00:03:53
    and i want
  • 00:03:54
    15 percent of the business
  • 00:03:57
    i'd love to go on this journey with you
  • 00:03:58
    oh with you and hold your hand and i'm
  • 00:04:01
    going to make it competitive because i
  • 00:04:03
    really want to win this okay
  • 00:04:05
    so i will offer you all of the money
  • 00:04:08
    and for that i would want 12
  • 00:04:12
    of the business i don't want to sell
  • 00:04:14
    myself too much it'd be too much for
  • 00:04:16
    peacock but i actually think you've got
  • 00:04:17
    a huge opportunity here to create a
  • 00:04:20
    media content brand centered around this
  • 00:04:22
    idea for every adventure
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    and i know i can help you do that first
  • 00:04:26
    of all it's an absolute dream come true
  • 00:04:30
    to be here and to hear all of you say
  • 00:04:32
    such wonderful things about my company
  • 00:04:34
    so i'm just genuinely stood here
  • 00:04:36
    wondering what to do i would also be
  • 00:04:39
    willing to share because i know there's
  • 00:04:41
    a certain dragon
  • 00:04:42
    to my right that can add a really
  • 00:04:44
    critical piece which one did you mean
  • 00:04:46
    deborah okay
  • 00:04:48
    yeah i would be happy to share
  • 00:04:52
    what are you thinking from my
  • 00:04:53
    perspective i would say unconditionally
  • 00:04:55
    i'd just give you the 10 from the off
  • 00:04:59
    ah i really like you
  • 00:05:02
    but i am going to go with deborah and
  • 00:05:04
    stephen and thank you so much for your
  • 00:05:05
    offer great yeah amazing thank you
  • 00:05:08
    honestly
  • 00:05:09
    thank you so much
  • 00:05:10
    well then good luck thank you so much
  • 00:05:12
    see you guys soon
Tags
  • Toddle
  • Hannah
  • investment
  • children's products
  • probiotic hand gel
  • lip balm
  • Dragon's Den
  • business growth
  • equity
  • market focus