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I decided to stop travel vlogging when I
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was at the tip top of my career.
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Hundreds of videos, dozens of countries,
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a few languages, and the best brand
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deals later, and I said, "Nope, I don't
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want to do this anymore." I'd be funny
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and goofy and bubbly, but when the
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cameras turned off, I was like, "What
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the hell am I doing? Can I continue to
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do this?" I had to implode what was no
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longer serving me. Cue the intro, sis.
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You know, she's not your average Joe.
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Not your average Joe.
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My life is marked by people packing and
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unpacking suitcases. Whether it was us
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when we first moved or it was my
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grandparents coming to visit, bringing
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their language and culture with them. I
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was always fascinated with travel. I was
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always fascinated with language. And as
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a kid who was born in a country and then
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moved to another country where I was so
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different, it was not this vain thing
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like I want to travel. I want to check
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things off a list. Travel to me was a
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part of my story. It was a part of the
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pain that separated me from my relatives
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back home in Brazil. I grew up without
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really knowing home. And when you grow
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up without knowing home, not only do you
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become an inbetweener of cultures, of
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languages, of understanding of identity,
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but it also opens up this huge beautiful
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opportunity. What if I can travel around
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the world? What if I can learn more
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about places that I didn't even know
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existed? What if I can learn more about
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people, about myself, about connections?
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And that was the motivation and still is
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the motivation of travel. Then something
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crazy happened. In my early 20s, I
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decided to start a YouTube channel with
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a college buddy. We really started it
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from nothing. I came from an immigrant
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background. He came from a background
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where he always wanted to do more,
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strive for more. And so we bonded
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together in this hope of let's see the
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world. Let's do what we can. And it
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became something bigger than either of
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us could have ever imagined. It was
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extraordinary. during my 20s are all
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documented in these beautifully edited
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videos that I've filmed and edited that
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we filmed together, edited together, and
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overall just like became my career. And
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after seven long years of filming
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everything, of taking trips for the
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videos, documenting every single moment
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of importance in my life, I started to
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feel some type of way. And it wasn't a
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good way. It was a what am I doing? Why
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am I only in front of these monuments to
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make jokes or booty drop and not
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learning about the history of the place?
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Why am I not investigating why things
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are the way that they are here? I felt
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travel vlogging was surface. I felt like
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you can't really say you know a place if
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you've only gone for 3 days. And so even
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though when I started realizing that I
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started trying to change what I was
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doing, I would spend a little bit longer
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time. I would go back home to Brazil. I
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would find meaning where I could. It
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just wasn't connecting with me anymore.
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And also to be honest, when you start
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doing something when you're in your
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early 20s and you're 28, by the time you
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stop and think about what you're doing,
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you can hope that you've evolved. And if
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you haven't evolved, then I don't know.
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But I definitely was evolving. And the
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only reason I knew was because of the
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pages of my journals. That was how I
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knew that something was off. Because
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when the cameras turned on, I'd be fun
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and goofy and bubbly. But when the
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cameras turned off, I was like, "What
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the hell am I doing? Can I continue to
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do this?" The travel vlogging career was
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incredible. But it took me away from
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family. I couldn't have any
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relationships. I couldn't build any kind
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of life for myself because my life was
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built on leaving. My life was built on
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going to get the content. And it was
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very successful. And by the end of the
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journey, I was sipping champagne first
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class with my business partner being
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like, "We've accomplished ridiculous
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things." But I wanted more and uh I had
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to implode what was no longer serving
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me. At the time, I then auditioned for a
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Netflix show and this show was
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completely out of my comfort zone
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because it was being a TV presenter. And
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instead of vlogging myself and editing
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myself and calling the shots, I would
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now be a presenter on a show that became
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gigantic and it was two seasons. It was
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16 Netflix leagues episodes and I was
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the extra host. They had real estate,
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they had design, and then they threw in
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my wildcard character, travel and
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culture. But this is a show about
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houses. And so when you're filming a
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show about houses and you're the travel
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and culture host, you got to piss your
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ass off to get the segments. So I
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started thinking like a producer. I was
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like, "Okay, well, we're in this
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polished luxury building. There might be
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no travel or culture, but what about
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functionality? What about this
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historical moment?" And so I would pitch
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my own segments. And this lasted a year.
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You're working six days a week. You're
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traveling every two days. You're packing
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and unpacking your suitcase. The most
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influential part of that experience
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wasn't that I was seeing the best places
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around the world, which was pretty damn
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cool, but it was actually working in a
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team. And after a seven-year career
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travel vlogging, working with just me
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and a business partner, and pretty much
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out on the streets filming myself,
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editing myself, doing everything alone,
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I went from that to a 15 person crew.
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And this is when everything started to
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change for me. It was when I saw the
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power of that teamwork. when I saw like,
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oh, this is what it's like to
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collaborate with a producer who loves
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story as much as I do, or this is what
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it's like to film with somebody who
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loves getting the angles that I wouldn't
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even be creative enough to think about.
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This is what it's like to create a
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package with the editor. Immediately, I
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was like, I want to do this. I want to
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make shows. I don't want to just travel
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vlog. I want to think about a bigger
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story with a team of passionate,
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motivated people who can turn something
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that I thought into something even
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better. So around 2020 is when I
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realized I couldn't go back to travel
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vlogging the way that I was doing
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before. I wanted something bigger. I
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wanted collaboration. I wanted to work
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with people that could make something
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bigger as a group than singularly. I
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knew that there was a knowledge gap. I
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knew that all I knew had been run and
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gun film on the street, which is really
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good, and I knew how to edit, but I
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didn't know how to build a serialized
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show. This is when I decided to enroll
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in film school for my masters. A plot
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twist in my journey that I never thought
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I would do. It's a negotiated program
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that I found with Brain Dance and to
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Montford University. It's this
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alternative program. I'll link it in the
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show notes, but essentially you create
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your own final project. And my final
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project was I want to make my own travel
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docu series around languages. I want to
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pitch executives in different streaming
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platforms or maybe different platforms
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in general because I believe that I can
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be a showrunner and a showrunner is a
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person who understands the business of
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shows and also the story and you create
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your own program. So, you basically
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assign your own reading, you do your own
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case studies, and you decide your
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artifacts, aka your final projects. So,
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I started this two-year program, and my
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final project intention was a pilot for
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my travel show. During these two years,
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what I've been doing is breaking that
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down into smaller steps. So, creating a
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show bible, creating a lookbook,
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creating episode beat sheets, and it's
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been a blast. And I've been doing that
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on the low. At the same time, I founded
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my company, Joe Club, the journaling
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club, which has been a beautiful
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experience and transition in my life.
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One of the main problems with travel
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vlogging, in my opinion, was that it
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almost felt too selfish. It was like the
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benefits would end with me. I would get
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these amazing trips. I would travel and
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see these incredible things and I would
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document them and I would sit and edit
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and craft them into stories and share
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them online and people would travel
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vicariously through the videos. And
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sometimes my favorite part was that it
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would inspire them to take their own
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adventures. But to me, the impact wasn't
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direct enough. It was to look at me and
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my awesome life. Don't you wish you
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could have this too? That was a missing
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piece that I didn't know how I was going
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to fix. All my life I have journaled.
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I've kept journals from way back when.
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And I initially started journaling
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actually because I never thought I would
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be lucky enough to travel again. And so
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if I were traveling, I wanted to capture
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everything, the tickets, the memories,
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the tiny laughable moments. And then
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journaling just continued to be a way of
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digesting my life. The pandemic hit when
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I was in the middle of my Netflix show.
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I had this huge oh moment because I
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wasn't sure the Netflix show was going
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to continue. I didn't have a successful
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YouTube channel anymore. And I didn't
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know when I could travel again and do
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what I had done for the last 10 years
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that was very successful. So what did I
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do? I started sharing my journals online
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on Instagram because that's something
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that I could see myself doing for the
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rest of my life that I had done up until
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that moment. And it turned into this
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amazing journaling challenge that I did
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for 90 days. And around day 70, I asked
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myself like, would people want to
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journal together as a community online.
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Next thing you know, I'm journaling,
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pouring my heart out with a bunch of
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brave strangers online, and we're having
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this jam session of ideas, of emotions,
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and of tangible actions that come from
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introspecting as a global group. And
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this is when I was like, this is
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checking all the boxes. So, Joe Club was
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born. I started hosting live journaling
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sessions, creative format from scratch.
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I couldn't go back to YouTube travel
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vlogging. I just couldn't anymore. I'm
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like there needs to be something else.
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Like there needs to be a bigger vision.
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And then I had this crazy idea like why
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don't I create retreats for my
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journaling club because that would
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connect the dots that I feel like hadn't
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been connected before. I would get to
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travel the way that I've always
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traveled. Going into the dirt roads,
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meeting locals, building relationships,
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but I would get to design experiences
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for other people that may never have
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gone out of their comfort zone like this
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before. And so I started doing retreats.
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Did the first two in Croatia, then
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Mexico, then Italy, then Greece, then
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Belgium. And I started hiring
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facilitators from around the world. I
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hosted retreats for them. I've done nine
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retreats since the beginning. Mh. So
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then I kept traveling with the same DNA
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of learning about people, the world,
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myself, but this time I was doing it
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with strangers. And these strangers
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became great friends. They're a giant
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amount of work, but they've really
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changed my life. I hired my first
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full-time employee because I met her
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after 2 years of working together at a
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retreat. I introduced people to friends
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that have become their confidants for
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life. There's so much good that came
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from retreats that I felt like travel
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blogging couldn't even begin to scratch
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the surface of. And the irony is that a
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lot of the people who came to the
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retreats, they didn't even know that I
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vlogged. They didn't even know that I
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had this seven-year career. And so, I
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started seeing that you can make an
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impact without sharing every single
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little detail of your life. Which brings
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me to the next point of the truth about
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when you get older. Personally, I don't
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know if I'm the only one. Please let me
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know if you're watching if you feel this
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way too. As I got older, I wanted to
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preserve the goodness in my life for
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myself. I wanted to keep the
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relationships that I feel are the
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closest close to me and I didn't want to
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turn my whole life into content because
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then when do you turn off? I took my
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first vacation in Portugal last summer.
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That was a true vacation where I was off
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the grid for 6 days. 6 days that's all I
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could afford honestly. I'm like damn
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I've traveled all around the world but
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none of it was for holidays. And that's
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also a beautiful thing. There's a beauty
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to never really having to take time off
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cuz you love what you're doing so much.
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But like, can my brain get a little bit
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of a break? And I'm living in Belgium, a
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country that I had never really spent
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time in, that I never anticipated living
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in. And here's the wildest part of all.
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I have been documenting. I have hundreds
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of gigabytes of footage from the last 6
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years that I haven't put online because
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I want to tell a bigger story. And if
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that means pausing and focusing my
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energy on other things like growing my
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business or long format shows, then
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that's what I'm going to do. And so,
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make no mistake, I'm not done traveling.
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I'm not done telling stories, but the
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way that I want to tell them is going to
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be a little bit different. And I just
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wrapped up a really exciting project
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that I believe is going to be the future
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of how I travel and document, and it's
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going to be good. So, I guess this is a
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story about change. This is a story
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about being aware and accepting that we
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change, that how we want to live our
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lives can change, and that even if at
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one point that was your wildest dream,
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maybe that changes. And when it changes,
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you got to be brave enough to walk away
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from it and honor that chapter and know
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that it was beautiful. But be brave
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enough to go into the unknown and go
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into the unknown because you know that
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there's something there that's waiting
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for you that is so extraordinary you're
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not even aware of how good it's going to
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be. I'm going into the unknown again.
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I'm excited to get to know you. I'm
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excited to share, but in a different
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kind of way. And most of all, I'm
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excited to collaborate. I'm excited to
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work with people who love to tell
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stories, who love travel, who love
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language. Thank you for being here. If
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you're new here, please subscribe. If
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you've been with me since the beginning,
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thank you. If you want to know about any
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upcoming retreats or want to hang out
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with me in my journal club, you can
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check the description box below. Also,
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if you're here, please let me know how
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did you find this channel? Are you here
00:12:18
since the beginning? Are you here from a
00:12:20
language learning ad? Where are you? Are
00:12:22
you here from Joe Club? Are you here
00:12:24
because you joined a retreat like a
00:12:25
crazy person and realized how dope it
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was? Let me know. I'm still figuring out
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what the next chapter is. And I guess
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that's the whole journey of change. You
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go in blind, honey, cuz you don't really
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know what's happening. But at one point,
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you wake up and you're like, damn, I
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can't believe I got through that. I feel
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like I'm finally at the point where I'm
00:12:42
like, damn, I can't believe I got
00:12:43
through that. I can't believe I got
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through all of this this change and I'm
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better for it.
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[Music]