00:00:00
Steph Smith, I've been trying to get you to come
on the podcast for eternity. Eternity. And it's
00:00:07
finally happened. You're the queen of trends,
the queen of ideas. You can't set me up that.
00:00:14
And I heard you're bringing the sauce today, so
I'm excited about it. We'll see. We'll see. So
00:00:20
what do we got? So I'm giving away $5,000 so you
can build your startup idea. Now, $5,000, you can
00:00:29
actually do a lot with nowadays. You probably can
build a startup with $500. So the way to win the
00:00:36
$5,000 that I'm giving away to one of you is
you got to drop a to this YouTube video. Takes a
00:00:44
second. Comment. What startup idea would you build
with $5,000? Let the comment section know. The
00:00:53
third thing is subscribe to the YouTube channel.
You've probably subscribed already, but you aren't
00:00:58
subscribed. And the last thing is you're going to
want to head to the pinned comment of this video.
00:01:05
There's a link to gregeisenberg.com, and you're
going to subscribe to Greg's letter. This is the
00:01:10
email which I send occasionally with startup ideas
and frameworks for you. And the next email that I
00:01:18
send, just reply to it and say, I want to win the
giveaway. And I'm going to pick one lucky person,
00:01:27
a random person, who replies to that email. And
I'm excited for one of you to win $5,000 to see
00:01:34
what you built. And shout out to the folks at
Beehive because they're the ones that put up the
00:01:40
$5,000. They want to see you build your
ideas. And I think that's really cool.
00:01:44
So show them some love. You probably already
know them. They're the email platform loved by
00:01:50
creators. Excited to see who wins. and enjoy this
episode. Your prompt to me was, you know, we're in
00:02:10
this crazy new AI world, and so I have two groups
of ideas. One of them is, you know, kind of using
00:02:15
AI to build different ideas, but then the second
half is, , we're in this world where things are
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changing quickly. what still stays the same or
what is actually kind of tech agnostic that I
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think becomes even more important, kind of along
the thread where people are , oh, chess, you know,
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computers beat humans a long time ago, but somehow
people are still watching humans, something along
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that thread of just what actually doesn't really
get disrupted in this new world. And by the end of
00:02:42
this episode, what do you think people are going
to get out of this? Hopefully a way of thinking
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about, again, this kind of barbelled world and
then just a bunch of new ideas in both categories.
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For free. For free. Oh my God. All right, let's
get into it. All right. So a few of these are
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kind of just things my requests for startups.
So one of them is, you know, an open pages,
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right? Lots of startups have them, right? They
basically are these pages where people who choose
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to share their stats openly often, revenue users,
things that, decide to put that in the open. And
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there's these cool open pages with charts and
things that. Not that many people have been able
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to build those pages in the past, and they've been
kind of selective in that they only cover revenue.
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But a few years ago, I created an open page that
was more about my life, right? So it's , what
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books am I reading? I'm trying to exercise X
percent of days. How am I doing with that? And
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I think we're now in this world where, as you
know, just about anyone can create something,
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whip up a page in Cursor or Bolt or some of these
new companies. But I also think there's an opening
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for someone to create the open page creator for
just about anything. What supplements is someone
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taking? Again, how are they exercising? What is
their glucose monitor saying? And obviously they
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can select what they want to show. But I feel
that is something that in the past people just,
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it would have been too difficult to create and
too difficult to create the slew of different
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kind of categories or things to display on the
page. , but what do you think? I, I think it's,
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it's, it's kind of two things. One, I think it's,
you know, the technology allows you to actually
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create these pages. So that's huge. But also I
think people want the social, social motivation to
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actually, you know, , do things, right so Strava
yes I'm not a runner but every runner I meet talks
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it's hey what's your name I'm on Strava you know
it's it's they they love talking about it so I
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just feel for me that's validation that there's an
opportunity to people care about leaderboards and
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social motivation yeah and the open page I created
years ago still to date is one of the things, even
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though I never promote it, that I get contacted
about the most. And often it's , how do I create
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my own? Or , basically, , I want to set up the
same thing, but as you're saying for running or
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some other part of my life. Let me show you an
example of this is I'm biased because my husband
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created this, but he learned to use cursor, and he
never coded before. And he created this stats page
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for his surfing. And so it's basically, again, the
same idea that you might for a startup and their
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revenue. But instead, it's thanks to his tracker
for how often he's surfing, where he's surfing,
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who he's surfing with, his GitHub tracker for his
surfing and how often he's getting a session in,
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how he's tracking against his goal. How did he
create this? He used Cursor. Literally. Yes. And
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so that's the thing. I think a lot of people think
that Cursor is the one shot. You get a static
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landing page and that's all. But if you actually
learn to use the tool, we're at a point where he,
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by the way, was the kind of person who I tried to
get to learn to code so many times and never did
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it. And now, you know, this is a pretty there's
dynamic animations on the page. When you come
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in here waving, you can email him. Again, there's
this tracker of how often he's doing something. If
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you go to the breaks page, you can see the breaks
he's surfing at. You can learn about them. So this
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is a kind of one, a solid representation of what
he's doing. But I also think the interesting thing
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about open pages is it's almost a reflection of
your personality. And I know that sounds woo woo,
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but it's you are kind of creating a combination of
art and data that reflects your life. And for him,
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that's surfing. But for someone else, it might be
running, as you said, or , what would you create
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an open page for? Right now, probably tennis.
There you go. Yeah, right now, tennis. Yeah. And
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there's no tool today that would represent tennis
probably in the way you want, both visually,
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but also the metrics that you want to track or
the things that you care about, who you're facing,
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how you're doing, how you're improving. , and
so today more than for sure three years ago,
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you can do that and you can do this by the way
in a matter of days or weeks. I think another
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big trend obviously is sobriety Yeah So I think
having that how many days you been sober you know
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how many you know the last time you had a drink
I think that could be huge also Exactly So there
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both the software for one if someone wants to go
create this on their own behalf where they yes I
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on this sobriety journey and I want to be able to
display this in my own unique unique way to people
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but then there's also who can go and create
this software for someone who's not willing
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to learn cursor and spend a few weeks in there to
basically create something that's modular and that
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is customizable for people and their unique tennis
or drinking goals. Also people if you don't have a
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personal website yeah just make a personal website
yeah I feel do you have a personal website I do
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I imagine you didn't I just try I just trashed
everyone who didn't no no I have one and by the
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way that was one of the first things I created
when I started you know being a quote creator in
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2017 or 2018. And that got me connected to so many
people as well, because instead of creating it
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on some, you know, website creator Squarespace, I
also taught myself to code and made it custom to,
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again, the way I wanted to show up. And I had
so many people David Perel in his very first
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writing cohort for Rite of Passage. He featured
that because he was , look at this creator who is
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not creating the kind of standard landing page.
And again, I think it's a way to tell people how
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you want to show up by actually creating something
that's , again, a visual representation of you. If
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you were building this startup, you know, how much
would you charge for it? How much do you think
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people are willing to pay for something this? I
mean, I think you could create the equivalent of
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the existing, you know, landing page creators
where you get a free page that's very simple.
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And then you just upcharge based on, again,
the modules that you want to add. So imagine a
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fitness influencer who specifically wants to show
Andrew Huberman, he has certain advertisers and
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he wants to show who he's affiliated with or the
types of supplements he's taking on Thorne. Well,
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you could upcharge for that and you could upcharge
for, you know, runners who want to right now,
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the Strava embed is horrible. I love Strava, but
if you want to actually show how often you're
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running or again, your progress towards certain
PRs, you can't show any of that. And so you
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could have upcharges based on your affinity for
customization. One thing I to do is to look at ads
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that come up because that shows me if it's a good
business or not. And website builders advertise
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everywhere. Every podcast. Every podcast. VPNs.
Well, because it's also recurring revenue. There's
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a bunch of other startups as well, but that people
kind of throw shade on because they're , oh, it's
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just a link page, right? There's so many startups
that are just building link pages. And that's
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because there's limited real estate on , you know,
you have you've built up an Instagram profile and
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you only have one link. But imagine if instead
of that link page just directing to your personal
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website or your podcast, you actually, again, had
something modular that represented the things that
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you care about. And then to your point, there's
all kinds of things you can add there, too. If you
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want to monetize as well, you can monetize on that
page. So imagine you had a supplement section,
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and you truly included the supplements that you're
taking and that you care about, but then you also
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had AG1 in there, and it's clearly represented as
an ad. But that gives you real estate now to play
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with that's a lot more creative than just your
standard, hey, it's Steph, or hey, it's Greg page.
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By the way, OpenPages, I don't know if that
domain's available, but that's the perfect
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name. We're going to find out. Namecheap. You're
a Namecheap girl? I am. What are you? On my worst
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days, I'm a GoDaddy guy. On my best days, I'm an
Amcheap guy. One day you'll be a Cloudflare guy.
00:10:52
So openpages.com is not... I got confused because
there's openpages.it.com, which we obviously don't
00:11:00
want. It was registered in 1996. But openpages.me
is available. OpenPages.me is pretty legit. And
00:11:12
.xyz.inc. Yeah, .gg. Go grab it. Okay, I had
an idea related to this. Yeah. And I want
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your opinion on it. Okay. So go to my website,
GregEisenberg.com. When you scroll down, you see
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this popular guide section? Yes. So you, I create
a lot of content and people bookmark my stuff. So
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I started basically taking some of my most popular
tweets, basically, and putting them into guides.
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And so I made these landing pages and thousands
of people every month download them. And it got
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me thinking that every personal webpage, just
every personal webpage should have an open page,
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should have essentially a knowledge open page that
you gate so you can get people's email address.
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Interesting. Why that's important is because
we're all on social and the algorithms change
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sometimes and we want to own the email address so
we can connect with our community, our audience.
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And I don't know, and maybe you know, but I don't
know of any specific platform that helps me manage
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this lead magnet for personal web pages. I don't
know if that's dedicated to personal web pages,
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but yeah, you can create a lead magnet site that
pushes people through the funnel through things
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HubSpot. But give me an example of, so you've got
this one that's , find winning startup ideas. So
00:12:51
how would you change this page? Or you're just
saying you think a product should exist that helps
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you create these. Yeah, if I go to Squarespace,
for example, and I make a personal website,
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which is where millions of people are doing that,
it's strictly informational. informational. It's
00:13:06
strictly about me, who I am, maybe some pictures,
social media links, but it's nothing around taking
00:13:16
the next step. Of course, you can have a link
that says, subscribe to my newsletter, but that
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just doesn't work anymore. I guess that's the
insight. Saying, hey, subscribe to my newsletter,
00:13:30
people have hit fatigue in terms of newsletter
fatigue, but they are willing to put in their
00:13:34
email address if they're going to get something
out of it. Yeah. Yeah. I mean, I think your point
00:13:38
just about what worked in 2010 for marketing on
the web is just out the door. And so that's why I
00:13:44
think people should absolutely, there was always
this gap between people knew that, you know,
00:13:50
static landing pages from the past were outdated,
but I don't know how to actually create something
00:13:55
new. And we're now at a point where actually you
can create just about anything through a tool
00:14:00
cursor, right? Where you can actually code and
dictate your creative vision on a digital page
00:14:07
and it not being hard at all. And you can actually
differentiate in that way. And so I think that's
00:14:11
maybe the prompt that people should take is just
, sure, you can whip up something very quickly on
00:14:16
insert marketing tool here, but then you're just
going to look everyone else. And that's just not
00:14:22
good enough today. So I think maybe that's the
takeaway. All right. What else you got? Okay so
00:14:29
this one is we were talking a lot about health
so this is a personal request And I sure people
00:14:35
are working on this In fact I feel I know people
working on bits of this but just there needs to be
00:14:40
some centralized platform that integrates all of
the information that you are capturing regarding
00:14:45
your health. So , I'm wearing a CGM right now. I'm
one of those people who have, , I've got an eight
00:14:49
slate people of Aura range. CGM is a glucose?
Continuous glucose monitor. Yeah. Yeah. But
00:14:54
also it's if you use Strava, that data should
be in there. If you go and use function health
00:15:01
and get your blood done, that should be integrated
into the same platform. If you go see your doctor,
00:15:06
I'm taking medication right now. So it's that
should be in there as well. An example of why
00:15:12
this matters is so I ran my first marathon on
Sunday, did not go as well as I was hoping,
00:15:18
despite a year of training. but I've been facing
this nausea thing which feels very different from
00:15:24
a fueling issue or an energy or training issue and
it's been so hard to figure out and only after the
00:15:32
marathon it dawned on me that oh my gosh this
medication that I've been taking for the last
00:15:36
few months only might be playing a role in what's
going on here because again it's this weird nausea
00:15:42
thing that I've asked so many runners and they're
I've experienced other stuff but nausea not so
00:15:46
much and if I had this tool that was integrating
all of the information, it could triangulate and
00:15:54
at least give me suggestions or at least, you
know, imagine a chat GPT interface where I could
00:15:58
probe it and be , is there anything happening in
my whole health ecosystem that you might think
00:16:04
could be causing this? And that just does not
exist. In theory, a doctor should do this, right?
00:16:09
In theory, a doctor should have the wholesale
understanding of what is happening in your body,
00:16:14
but it doesn't. Right. In theory, the doctor
should be the data warehouse. and there should be
00:16:20
an AI layer that you can ask it based on the data.
Yeah, and so this is again my request for startup
00:16:29
because all of these tools, whether it's Dexcom or
Abbott, they have CGM APIs that you can integrate
00:16:35
into. Strava has an API. So all of these things
exist and the data can be imported in, but there
00:16:41
needs to be some sort of good application that
aggregates it and makes sense of it. And then to
00:16:46
your point, has kind of your digital doctor layer
where it's not prescribing anything, but where you
00:16:50
can interrogate it and I can say, hey, this was
my HR or my heart rate during my marathon, and
00:16:56
this is the point where I hit an issue and I felt
nausea, , what's going on? And obviously it can
00:17:02
integrate information from the web as well,
which would actually be much more effective
00:17:07
than a doctor because the doctor can't actually
be probing the web in real time and pulling in
00:17:11
all that information. So that's my request for
someone to build, which is an integrated layer of
00:17:17
everything. And obviously you can pick and choose
what you want to bring in. But to date, I haven't
00:17:23
seen this. And I think that's actually been a
limitation of many of these products, too, where
00:17:26
people wear an Oura ring and they're , it's good
because I can see the data, but I don't know how
00:17:30
to relate this to my life and actually take action
on it. Yeah. And it's it feels this is a business,
00:17:38
I mean, that people would pay for. I would pay for
it. How much would you pay for something this? i
00:17:44
mean i think i would pay substantially more than
the classic ten dollar per month subscription
00:17:50
just because it is i mean if you think about
an eight sleep costs thousands of dollars an
00:17:55
aura ring costs hundreds of dollars many of these
other things strava you're paying ten dollars a
00:18:00
month for so i think there's an awareness that
those things that people are spending money on
00:18:06
are not quite giving them the information that
they need to make it actionable and so maybe
00:18:12
I'm more ready to pay than the average person,
but I would for sure pay at least $30 per month,
00:18:17
especially in instances where I'm trying to solve
an issue the example I just gave. And it could be
00:18:23
one of those businesses that you actually sell
to, I don't know how this works, maybe you know,
00:18:28
but as a perk to businesses, right? So the
companies would pay for their employees at no
00:18:36
cost to employees to basically use this product.
Totally. I don't know why I haven't seen this more
00:18:40
in the U.S., but when I was in the U.K., friends
of mine would be on health insurance plans that
00:18:47
would incentivize them to do healthy things. ,
this already existed. My friend's , do you want
00:18:51
a free coffee at Starbucks? And I'm , why do you
have a free coffee at Starbucks? And he's , well,
00:18:55
my insurance plan has given me points or, you
know, free dollars to certain things because
00:19:01
I have, you know, if he's wearing an Oura ring, I
have achieved a good health score or sleep score.
00:19:06
or because I've gone to the gym a certain number
of times or I've seen my doctor on a regular
00:19:11
basis. I don't remember what the inputs were, but
he specifically was , my health insurance plan has
00:19:18
done the data analysis to determine this is worth
X to us for someone to be a healthier person. And
00:19:24
therefore we're going to incentivize this through
rewards. Incredible. I mean, health is wealth.
00:19:32
Maybe that's what you call this thing. Maybe
you call it healthiswealth.ai. Yeah. And I mean,
00:19:37
there's tiny little things. People are going
to find them silly. But I swear there is demand
00:19:41
for this where you could also just be this ongoing
health assistant for folks where there are so many
00:19:47
things that, for example, I don't drink enough
water. I just am never thirsty, never have been.
00:19:52
But I know I should drink more water. I tweeted
about this two days ago and there was 400 comments
00:19:58
of people being , either I have the same thing
or I fixed it with these really simple tricks.
00:20:03
But I think at the end of the day, if I read
all of the comments in that thread, the answer
00:20:08
was just building a habit. I'm , I can't build
a habit on my own. I need an assistant to remind
00:20:14
me as silly as it sounds to be , it's time to
drink water. And I know there are apps for this,
00:20:19
but if it's a lot more customized, personalized
to your way of operating, instead of me having to
00:20:25
open an app and remember, I think there's little
things that. posture is another thing where if you
00:20:31
have this ai assistant and it knows your issues
i feel there's just ample opportunity to be that
00:20:37
micro fix in order to build the habit and to you
know help someone i guess address the issues that
00:20:44
are unique to them i love it by the way just so
you know this you think this is water barking
00:20:50
water but i actually put put a little Celsius in
here. So it's sort of a melange. So I'm also one
00:20:56
of those people who don't drink enough water. It's
so funny. Celsius water doesn't count. It's funny
00:21:01
because there's for sure, I don't know what the
percentages are. There's people who hear that we
00:21:07
don't drink much water and they're just , what's
wrong with you? You're a mammal and you need water
00:21:11
and this makes no sense. But then I don't know.
There's, I don't know if you're this, but I just
00:21:16
have never drank much water. I think it's kind
of the late debate where people who are late just
00:21:20
will never understand people who are not late and
vice versa. I think it's a lot of us heard that
00:21:26
you need to drink two liters a day and we're just
, it's outlandish. So then I just lose all trust
00:21:32
in the system. It's , it's the, , breakfast is the
most important meal of the day. And then it's the
00:21:39
egg companies that sponsor that, that message. And
it's , okay, obviously I'm not eating breakfast
00:21:44
anymore Yeah The water thing though I feel I
trust that we need water I just don understand
00:21:50
the mechanic of why some bodies don seem to have
as clear a signal that they thirsty I guess we've
00:21:57
just gotten used to being constantly dehydrated.
Could you give us one last idea before we leave?
00:22:02
Yeah. What kind of idea do you want? You want
something more still in the AI world? Okay, well,
00:22:10
here's just a – let me give you two quick ones.
One of them is just when you think of the Internet
00:22:18
five, ten years ago, there was this huge wave of
once information became digitized, that there was
00:22:24
this opportunity to create directories. So you
have things Nomad List, which was just , let
00:22:29
me take all the data that exists and aggregate it
to make sense of what cities nomads should go to.
00:22:35
There's tons of other examples where literally
directory companies became really sizable.
00:22:40
but today my prompt for people again this is a
really quick idea is just what directory companies
00:22:47
or websites can become custom gpts so nomad list
is great but what's better is the ability to have
00:22:54
your custom gpt where you say hey i care about
these things or i want to you know i really over
00:23:00
index on wanting good weather or i actually
have no money and so i really need this place
00:23:04
to be less than a thousand dollars per month and
to be able to chat with it, which places don't,
00:23:09
or do I need a visa for, et cetera. And so I
just think using the frame of what exists as
00:23:16
a directory that can be improved through a custom
GPT, nomad visas is one, one frame. And then. Are
00:23:24
you seeing people make money through custom GPTs?
Not yet. have you seen any i heard one story of a
00:23:35
lawyer who owns all the top legal gpt and and he
buys all the custom if something comes up he'll
00:23:46
just go and reach out to the developer and be i'll
buy it and he's using it as a legion so basically
00:23:52
people are and millions and millions and millions
of people are, , you know, prompting for, I need a
00:24:02
contract for this or I need that. And then he's
just basically reaching out and being , Hey,
00:24:06
do you want a real lawyer? , so I've only heard of
from a lead gen perspective, which by the way is
00:24:11
interesting. That's super interesting actually.
Yeah. So to that point, I think I'm trying to,
00:24:18
so in order for custom GPT to, I think be able
to monetize, you do need some sort of specialized
00:24:25
data that other people don't have. Because if that
same thing can be done through ChatGPT or Claude,
00:24:31
you don't have a business. But to your point, if
there is a custom GPT that is uniquely effective
00:24:37
at answering someone's specific set of needs, you
might be able to monetize that. But just creators
00:24:43
have different ways of monetizing through ads,
affiliates, or their own products, I think your
00:24:47
point about it being a lead gen mechanism is
equally interesting and I think would work for
00:24:53
many of these topics. So my last thing is I feel
with AI, there's got to be better dating apps.
00:24:59
Neither of us are single, but I think if you look
at the prior wave... Yeah, let's get the married
00:25:05
people to come up with ideas for dating apps.
We're that annoying person where we're , I think I
00:25:09
can solve your problem. But okay, my seed for this
one is just simply that dating apps today, and
00:25:15
maybe this is just a reflection of the way that
humans think are all based on looks. So you're
00:25:20
swiping and you're , in theory, you're adding all
this other information about, you know, I to do
00:25:25
this, or this is my favorite thing to do with my
friends. But it's all swiping based on do I the
00:25:32
way this person looks. But if you think about the
mechanisms for people to actually come together,
00:25:37
it's things humor, it's things intelligence,
and none of the AI or none of the apps today,
00:25:44
I think accurately capture those things. And
obviously different people index on, again, humor,
00:25:50
intelligence, all of those things in terms of what
they care about. But I met someone in Bali years
00:25:55
ago who was creating an app. I guess it didn't
work. So worth noting. But he was basically , what
00:26:00
if the app was instead of scrolling on someone's
face, it was scrolling on memes? So you're just or
00:26:08
swiping rather. So you're swiping on things and
it's basically getting a sense of your sense of
00:26:12
humor, right? And basically, according to that,
it then is going to match you with different
00:26:18
folks. And obviously, then you can still be , am
I attracted to this person? Do I want to chat with
00:26:21
this person? You still have agency to choose.
But I just think, especially with AI today,
00:26:27
this is easier than ever for you to base to be
able to create, whether swiping or otherwise, a
00:26:33
mechanism for determining if people are compatible
based on those other traits. I'll take your idea
00:26:39
further. So I think from what I hear from people
in single land, they are tired of swiping. So why
00:26:47
don't we just remove the swipe? You download
the app, you figure out, you know, the memes,
00:26:54
the memes that you . Do you it? Maybe there's an
initial, you know, onboarding where you do swipe
00:27:00
for , I this meme, I don't that meme. and then it
just assigns you to a person to meet basically a
00:27:09
blind date 7 p.m. You know you're going to meet
over here. They know where both of you live.
00:27:15
Yeah. And good luck. And it gives you some sort
of prompt. I mean these AIs are so good at being
00:27:20
you guys right both this movie or you both enjoy
running or whatever it is and it can even get
00:27:26
more specific than that. But imagine taking the
idea further. It's you don't even have to swipe.
00:27:30
You can choose what applications you want to
integrate. So maybe it connects to your Goodreads
00:27:35
or maybe it connects to your Netflix or your
Strava or insert thing here that has information
00:27:40
about the way that you live and the things that
you . Your open page. There you go. I mean,
00:27:44
in a future world when everyone has an open page,
that would be the perfect mechanic to identify if
00:27:50
people may be at least initially compatible.
I do think that the future of dating is with
00:27:56
no swiping. Yeah. Yeah. Yeah, basically your
personalized AI matchmaker. Basically arranged
00:28:04
marriages. By the AI. You still get to choose if
you want to stay in the relationship. But yeah,
00:28:11
I that. And I the idea of it just setting up.
I think I heard of a company that's doing well
00:28:16
doing this. I can't remember the name, but it's
just it sets up a time for you. It says meet at
00:28:20
this time and it picks a location as well. So
you don't have to think about any of the dating
00:28:26
mechanics of , oh, maybe we'll meet in two weeks.
and it never happens kind of thing. Steph Smith,
00:28:31
you exceeded my expectations. Did I? I had high
expectations. What do you want to, anything you
00:28:39
want to plug or say or leave people with? No, I
mean, you can just find me at my personal website,
00:28:44
stephsmith.io. I also have a product project
that teaches people how to find interesting
00:28:49
things around the web called Internet Pipes,
internetpipes.com. We'll include the links so
00:28:55
people don't have to do hard work. Thank you. And
thanks for, thanks you for doing the hard work,
00:29:01
for coming up with these ideas. Thank you
so much. Steph Smith. This has been Real.
