The Twitch Adpocalypse Has Started A Civil War

00:50:19
https://www.youtube.com/watch?v=pSCR7EaarH0

Summary

TLDRThe video covers the controversy surrounding Twitch's ad revenue drop, linked to bans of streamers and offensive comments. It explores the impact of inconsistent policies on ad revenue, highlighting how Twitch's moderation and responses to controversies have driven advertisers away. The host references discussions in the community, noting frustration over perceived biases and suggesting the platform needs better systems for handling content and monetization. Comparisons are made to YouTube's past adpocalypse, emphasizing the difficulty of balancing advertiser needs with diverse content. The video urges Twitch to refine its approach, focusing on improved content categorization and avoiding blanket bans to sustain its financial ecosystem.

Takeaways

  • 📉 Twitch's ad revenue is suffering due to recent controversies.
  • 🤔 Bans on Twitch are perceived as inconsistent and biased.
  • 🚫 Several advertisers have exited the platform affecting income.
  • 📰 Comparisons are made to YouTube's previous ad issues.
  • 🔄 Twitch may need to change content moderation strategies.
  • 💼 Advertisers' opinions heavily influence content guidelines.
  • 🔍 A better system for tagging and demonetizing content is suggested.
  • 🗣️ Community discussions highlight widespread frustration.
  • 📈 Ad revenue may recover but not to previous levels soon.
  • 🔍 The video covers multiple perspectives on the issues.
  • 📺 YouTube's more refined ad system is noted as superior.
  • 🤣 The video presenter jokes about criticism received.

Timeline

  • 00:00:00 - 00:05:00

    Lwig has posted a video that upset many viewers. Despite their critiques, no one disliked it, illustrating a supportive community. After a hiatus, with some subscribers leaving, Lwig pledges sporadic but meaningful content. He focuses on Twitch's ad issues, sparking debates over ad practices and creators' responses to them.

  • 00:05:00 - 00:10:00

    As Lwig discusses Twitch monetization changes, he mentions the introduction of incentive programs for running adverts. This has transformed how streamers approach ad revenue, making ads a vital income source, especially during events like subathons. He highlights examples of earnings, showing how ad density impacts streamer income.

  • 00:10:00 - 00:15:00

    In a comparison of subscriber and ad earnings, Lwig shows discrepancies where streamers with fewer subscribers but higher ad density can earn more. The issue of reduced ad revenue, attributed to advertisers pulling back, is explored, highlighting a decrease in streamer income as Twitch struggles to maintain advertising partners.

  • 00:15:00 - 00:20:00

    Lwig links Twitch's ad revenue challenges to content controversies, explaining the impact of bans and advertiser withdrawals. Instances of inconsistent moderation on Twitch, fueled by public pressure, have led to advertisers re-evaluating their partnerships, sparking a wider discussion about company policies and content management.

  • 00:20:00 - 00:25:00

    He discusses how social media campaigns have influenced advertisers, leading to volatility in Twitch's ad revenue. The inconsistencies in content moderation fuel debates on Twitch regarding fairness and bias, as well as the pressures on the platform from both streamers and advertisers over its content and conduct policies.

  • 00:25:00 - 00:30:00

    Lwig explains Twitch's response to the ad crisis by trying to tighten conduct policies and ban certain controversial figures. Twitch aims to balance community standards with advertiser demands, yet this approach draws criticism from those who see enforcement inconsistencies due to potential staff biases affecting decision-making.

  • 00:30:00 - 00:35:00

    He compares Twitch's punitive measures with YouTube's nuanced system, advocating for better monetization control rather than outright bans. This solution aims to address advertisers' concerns without completely shutting down creators, suggesting adaptable models could better serve content platforms in managing diverse content types.

  • 00:35:00 - 00:40:00

    As A.I. evolves, future ad management might include real-time content analysis to better match advertisers with suitable content, a method still limited by current tech and biases. Twitch's monetization system isn't as advanced as YouTube's, largely because of differing company priorities, limiting its ability to handle complex ad issues.

  • 00:40:00 - 00:45:00

    He suggests that Twitch must improve its handling of controversies to ensure consistent enforcement and maintain monetization opportunities for varied content. Current biases in moderation decisions damage Twitch's credibility, frustrating users, and possibly leading to further advertiser retreat if unresolved.

  • 00:45:00 - 00:50:19

    Returning to Lwig's situation, he navigates the delicate balance of commentary and the perception of bias, illustrating the broader community challenges. He concludes by reaffirming that the content dynamics on Twitch reflect complex relationships between creators, advertisers, and audiences, all influencing platform stability.

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Mind Map

Mind Map

Frequently Asked Question

  • What is the main topic of the video?

    The video focuses on issues related to ad revenue and content moderation on Twitch, following controversial events and bans.

  • Why are people upset about the video?

    Some viewers feel the video glosses over key issues and unfairly attributes blame for the ad revenue drop.

  • Who is being blamed for the Twitch ad revenue problems?

    No single individual is entirely to blame, but Hassan is highlighted as a key figure in the controversy.

  • What happened to Twitch’s advertising?

    Twitch has seen a significant drop in ad revenue due to advertisers pulling out after controversies on the platform.

  • How has Twitch’s handling of bans contributed to the issue?

    Inconsistent banning policies have led to criticism and advertiser withdrawals.

  • What solution does the video propose for Twitch?

    The video suggests improved content tagging and demonetization strategies instead of outright bans.

  • How do advertisers impact Twitch?

    Advertisers influence content guidelines and can cause revenue changes by choosing where to place ads.

  • What comparison is made with YouTube?

    The video compares Twitch's situation to YouTube’s past adpocalypse, discussing differences in ad handling.

  • What is the general sentiment towards Twitch’s moderation and policies?

    The sentiment is critical, noting bias and inconsistencies in content moderation.

  • Why did Twitch’s ad program change?

    The ad program changed due to public backlash and efforts to maintain advertiser relationships.

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  • 00:00:00
    so lwig has made a video and a lot of
  • 00:00:05
    people are not happy about that
  • 00:00:08
    video they are very very very
  • 00:00:12
    upset we're going to watch the video
  • 00:00:16
    we're going to see why how many dislikes
  • 00:00:18
    zero surprisingly all the people that
  • 00:00:20
    commented on the video being critical
  • 00:00:22
    not a single one of them dislike the
  • 00:00:24
    video that's incred he's got such a
  • 00:00:26
    great Community they're so supportive
  • 00:00:28
    what the heck I looked to my analytics
  • 00:00:30
    on this channel after taking a 10-week
  • 00:00:32
    Hiatus and thousands of you guys
  • 00:00:34
    unsubscribed okay joke's over we can
  • 00:00:36
    resubscribe now I might take a little
  • 00:00:38
    bit longer in between videos but when I
  • 00:00:40
    really want to talk about something I'm
  • 00:00:41
    going to make a damn video like today
  • 00:00:43
    that always happens cuz people people
  • 00:00:45
    subscribe to a channel their interests
  • 00:00:46
    change there just that always happens
  • 00:00:48
    talking about the twitch ad apocalypse
  • 00:00:50
    why cuz I was talking to my friend Shake
  • 00:00:52
    about it last night and I wanted to look
  • 00:00:53
    up a video to learn more about it and
  • 00:00:55
    there was none so I decided what do you
  • 00:00:57
    mean I've made like five videos about it
  • 00:01:00
    look what are you talking he's already
  • 00:01:06
    lying he's already lying look there's
  • 00:01:09
    one video this is another no that's
  • 00:01:12
    something else I made this video The
  • 00:01:14
    Apocalypse you mean you mean you didn't
  • 00:01:17
    want to watch my 1 hour and 27 minute
  • 00:01:19
    video
  • 00:01:22
    lwig who is this [ __ ] [ __ ] lying
  • 00:01:26
    about me he didn't watch my movie long
  • 00:01:30
    my movie length react
  • 00:01:35
    video okay I will make one and today I
  • 00:01:37
    should preface we are going to basically
  • 00:01:39
    be talking about three points around the
  • 00:01:41
    twitch ad apocalypse what is it how did
  • 00:01:44
    it happen and what should happen next to
  • 00:01:46
    fixing that's really what I want to
  • 00:01:48
    address today we should start with first
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    ads on Twitch cuz I'm old enough on
  • 00:01:53
    Twitch that back in my day un status I
  • 00:01:55
    get it it was cringe to run ads people
  • 00:01:57
    didn't do it it made sense you know
  • 00:02:00
    people would already be paying your
  • 00:02:01
    subscribers for your content so why
  • 00:02:03
    would you also be taxing people by
  • 00:02:06
    making them watch ads yeah that's what
  • 00:02:08
    people have been wondering about with
  • 00:02:09
    Netflix for like five years now yeah and
  • 00:02:13
    Amazon Prime and and like Hulu yeah
  • 00:02:14
    people have been wondering that a lot
  • 00:02:16
    recently it's a good thing he brings
  • 00:02:17
    that up very
  • 00:02:19
    true it was something you just didn't
  • 00:02:22
    really do until twitch made a bit of a
  • 00:02:24
    change they started to tell you how much
  • 00:02:26
    money you would make if you were to run
  • 00:02:29
    ads and they also rent a program that's
  • 00:02:31
    oh this program by the way like I don't
  • 00:02:35
    let me see if I can get if I have an ad
  • 00:02:37
    incentive program for me you guys want
  • 00:02:40
    to see if I can uh if I can show you how
  • 00:02:41
    much money I'd make from
  • 00:02:43
    ads let me take a
  • 00:02:47
    look uh extensions
  • 00:02:50
    monetization uh
  • 00:02:53
    ads how many ads would I oh it doesn't
  • 00:02:56
    tell me how much ads I
  • 00:02:58
    make other Revenue maybe no [ __ ] [ __ ] I
  • 00:03:02
    can't tell you guys but $0 yes it
  • 00:03:05
    doesn't matter whatever the number is
  • 00:03:07
    multiplied by zero um you got to be
  • 00:03:09
    partnered yeah I guess
  • 00:03:10
    so but I'll tell you that with my
  • 00:03:13
    average viewership if I ran three
  • 00:03:16
    minutes let's say six minutes of ads I
  • 00:03:19
    would probably make an
  • 00:03:23
    extra $200 to $400,000 a month that's
  • 00:03:28
    about how much
  • 00:03:30
    the amount of money that twitch was
  • 00:03:32
    paying people for running ads was
  • 00:03:35
    crazy it was absolutely
  • 00:03:38
    crazy holy [ __ ] yes uh right now uh yeah
  • 00:03:43
    and well probably not after not after
  • 00:03:45
    this but um before this yes for doing
  • 00:03:49
    legit nothing well I mean you could say
  • 00:03:51
    it's nothing or you could say it's
  • 00:03:52
    making people watch an ad right I mean
  • 00:03:54
    there it is if you build a billboard and
  • 00:03:56
    then somebody pay out their [ __ ] on the
  • 00:03:57
    billboard you're not doing anything
  • 00:03:59
    thing but the ads still get shown and
  • 00:04:01
    they still pay you well if you're a
  • 00:04:03
    really big billboard you make a lot of
  • 00:04:05
    money it's pretty
  • 00:04:07
    simple subsidize that amount of money so
  • 00:04:10
    they basically say like okay well this
  • 00:04:12
    is how many viewers you have if you were
  • 00:04:13
    to run like three six nine minutes of
  • 00:04:15
    ads an hour we could pay you like a
  • 00:04:17
    couple thousand dollars and you know not
  • 00:04:19
    only could we we will guarantee pay you
  • 00:04:22
    that amount of money so a minimum
  • 00:04:23
    guarante just do the deliverables and
  • 00:04:25
    you know it all sort itself out they're
  • 00:04:27
    basically subsidizing people running ads
  • 00:04:29
    now they only ran this program for like
  • 00:04:30
    a few months but it worked it created a
  • 00:04:33
    culture where streamers now knew how
  • 00:04:35
    much they would make if they ran ads and
  • 00:04:36
    it became a part of their lifestyle and
  • 00:04:38
    overall income and so now people run ads
  • 00:04:40
    and you should know this if you've ever
  • 00:04:42
    tried to watch a subathon in the past
  • 00:04:44
    couple of years cuz those are basically
  • 00:04:47
    ad Farms Man live 732 hours in a month
  • 00:04:50
    that's 732 hours to run ads baby and
  • 00:04:53
    thankful to the Boys At FaZe for leaking
  • 00:04:56
    their income we know how much money you
  • 00:04:58
    can make from ad alone now I'm not sure
  • 00:05:01
    it's possible that Ron might have
  • 00:05:03
    photoshopped this image a bit little
  • 00:05:04
    inspect element but if we take it at
  • 00:05:07
    face value he says he earned $1.2
  • 00:05:09
    million during his subathon that's a lot
  • 00:05:11
    of money and he only had 63,000
  • 00:05:13
    subscribers now I say only because if
  • 00:05:15
    you do the math that 63,000 subscribers
  • 00:05:18
    is
  • 00:05:19
    $220,000 which means he made an extra
  • 00:05:21
    million that's not from bits yeah I
  • 00:05:25
    could believe
  • 00:05:27
    that yeah
  • 00:05:32
    that would mostly be from ads his
  • 00:05:35
    subathon was really popular it did
  • 00:05:37
    really well and you can also see like
  • 00:05:39
    the comparison because Jason got he got
  • 00:05:43
    way more uh Subs like this guy this guy
  • 00:05:46
    was killing it on Subs it was insane
  • 00:05:49
    like he had probably one of the biggest
  • 00:05:50
    pop offs this year and he made less than
  • 00:05:53
    half of what Ronaldo did and I remember
  • 00:05:55
    looking at the reason why it's because
  • 00:05:58
    he ran way less ads than Ronaldo
  • 00:06:01
    did even more realistic and more
  • 00:06:03
    impressive in my mind Jason was the
  • 00:06:06
    biggest in the phase group for their
  • 00:06:08
    subathon in terms of Subs he had the
  • 00:06:10
    most subscribers you can see 100,000
  • 00:06:12
    right here and he made $500,000 total
  • 00:06:15
    it's a lot of money it now the light
  • 00:06:17
    pink is the amount of money he made from
  • 00:06:19
    ads you can see his ad density went down
  • 00:06:22
    all right he didn't make as much from
  • 00:06:23
    ads as opposed to somebody like lacy
  • 00:06:26
    that's a lot of light pink yeah now
  • 00:06:28
    ignore this number he know is a fact he
  • 00:06:30
    inspect elemented this this is a fake
  • 00:06:32
    number this number is real what are you
  • 00:06:34
    do what are you doing with this [ __ ]
  • 00:06:36
    what are you doing why why are you
  • 00:06:38
    trying to play how do you why why you
  • 00:06:41
    got to do
  • 00:06:44
    that he just lying
  • 00:06:48
    again he try he lying again what's he
  • 00:06:51
    lying
  • 00:06:52
    for what you only made
  • 00:06:55
    $428,000 in a month that's not good
  • 00:06:58
    enough
  • 00:07:00
    bro this guy needs to just go be a
  • 00:07:03
    mailman so he made $70,000 less than
  • 00:07:06
    Jason while having less than half as
  • 00:07:08
    many Subs less average viewers how
  • 00:07:11
    because his ad density was so high he's
  • 00:07:14
    running an ad density equivalent to TV
  • 00:07:17
    shows okay and he is able to make just
  • 00:07:20
    from that hundreds of thousands of
  • 00:07:21
    dollars in ads I would not be surprised
  • 00:07:23
    made as much if not more money from his
  • 00:07:25
    subathon in and advertising than he did
  • 00:07:28
    from all of the hundreds of thousand of
  • 00:07:29
    Subs he has that's not even a question
  • 00:07:32
    it's not even a Kai probably made three
  • 00:07:35
    times as much money from ads since then
  • 00:07:38
    Subs this is all kind of gone now oh the
  • 00:07:42
    advertisers are pulling out it is true
  • 00:07:45
    and streamers are making a lot less
  • 00:07:48
    money this month okay how do we know
  • 00:07:51
    this well
  • 00:07:53
    twitch
  • 00:07:56
    [ __ ] streamers are talking about it here
  • 00:08:00
    is Quinn what the
  • 00:08:03
    hell so you getting wait oh bro you just
  • 00:08:07
    getting no add money at
  • 00:08:11
    all yeah all right here's Moon Moon also
  • 00:08:13
    talking about it saw get a w array of
  • 00:08:16
    ads ad apocalypse BL blah blah blah out
  • 00:08:18
    of curiosity I went to check my
  • 00:08:22
    Revenue uh and the last two days I've
  • 00:08:24
    streamed I I received 0er on ads I think
  • 00:08:30
    and lwig probably knows this I don't
  • 00:08:31
    know if he's going to bring this up with
  • 00:08:33
    Moon's situation explicitly I'm actually
  • 00:08:36
    not sure that this is a good point of is
  • 00:08:39
    a good data point because in a lot of
  • 00:08:41
    cases ads are not fully calculated until
  • 00:08:45
    3 to five days after the day that you
  • 00:08:47
    streamed on so I'm not entirely sure if
  • 00:08:51
    like that's the case it's a yeah it
  • 00:08:53
    could also be a bug and then finally
  • 00:08:56
    here's stocky actually showing his
  • 00:08:58
    Analytics you can see how much money he
  • 00:09:00
    is making for ads and how far it is
  • 00:09:03
    dropped for some people it's half for
  • 00:09:05
    some people they're making 10 20% of
  • 00:09:08
    what they used to make and the way ads
  • 00:09:10
    worked on Twitch for a long time was a
  • 00:09:12
    very simple calculation what is your
  • 00:09:14
    your viewership okay what is your ad
  • 00:09:16
    density how many ads are you running an
  • 00:09:18
    hour and where are your viewers from
  • 00:09:20
    because uh advertisers view viewers uh
  • 00:09:23
    differently depending on their location
  • 00:09:25
    that is it that is the only factors that
  • 00:09:27
    went in and then however much money
  • 00:09:29
    twitch made from advertising they would
  • 00:09:32
    pay you out like a percentage portion
  • 00:09:34
    all right you know some something like
  • 00:09:36
    30 40 50 some some percent based off
  • 00:09:38
    your deal of how much money they made
  • 00:09:40
    from the advertisers the issue is that
  • 00:09:43
    only works if they have advertisers
  • 00:09:45
    that's been the
  • 00:09:47
    problem that right there is the point of
  • 00:09:51
    contention that is why we're having this
  • 00:09:54
    conversation is because of that right
  • 00:09:57
    there a lot of advertisers have pulled
  • 00:09:59
    out okay they have pulled out and it has
  • 00:10:02
    hit twitch hard all right and I'll talk
  • 00:10:04
    in a minute what my prediction is for
  • 00:10:07
    what will happen to that advertising
  • 00:10:08
    money but first we have to talk about
  • 00:10:10
    why they pulled out what where did the
  • 00:10:12
    advertisers go do they hate twitch all a
  • 00:10:14
    sudden that's right well the Genesis of
  • 00:10:17
    this as far as I can tell is when asmin
  • 00:10:19
    got banned off of twitch it's obviously
  • 00:10:22
    me I did
  • 00:10:25
    this asmin got banned after making some
  • 00:10:28
    comments about Palestinian people some
  • 00:10:30
    very negative comments about Palestinian
  • 00:10:32
    people that he got banned off of twitch
  • 00:10:33
    I was a very bad this sort of caused a
  • 00:10:36
    domino effect where people are like okay
  • 00:10:38
    you ban asmin for saying this thing
  • 00:10:40
    about Palestinian people but you know
  • 00:10:43
    what about uh this person saying this
  • 00:10:45
    thing about this people
  • 00:10:47
    and which is a great
  • 00:10:52
    question amazing question to
  • 00:10:56
    ask also keep in mind
  • 00:11:00
    the entire
  • 00:11:01
    Crusade because let's let's just cut all
  • 00:11:05
    of the
  • 00:11:07
    [ __ ] a lot of this is because a lot
  • 00:11:09
    of people just don't [ __ ] like
  • 00:11:12
    Hassan you know it I know it everybody
  • 00:11:14
    knows
  • 00:11:15
    it Hassan has said a number of things
  • 00:11:18
    over the years
  • 00:11:20
    that sound really bad I don't want to
  • 00:11:23
    get into a big [ __ ] debate about
  • 00:11:25
    whether they are bad or who was right
  • 00:11:28
    but we can acknowledge that there's a
  • 00:11:30
    lot of people that didn't like them okay
  • 00:11:34
    a lot of people didn't like
  • 00:11:36
    them and people are using all of these
  • 00:11:39
    examples to try to get advertisers to
  • 00:11:43
    leave that's the reason why that's the
  • 00:11:46
    main
  • 00:11:47
    reason so my situation might have made
  • 00:11:52
    this bigger than it already was but this
  • 00:11:55
    was already happening before I even had
  • 00:11:59
    any of I I never got suspended I didn't
  • 00:12:01
    have anything to do with
  • 00:12:03
    this and you can look at like the posts
  • 00:12:06
    and you can date the post and see
  • 00:12:11
    that that happened a lot because this is
  • 00:12:13
    an issue twitch's been dealing with for
  • 00:12:15
    years you could say that I died for
  • 00:12:17
    their
  • 00:12:18
    sin now I wouldn't say that but you
  • 00:12:21
    could say
  • 00:12:23
    that I there are some people there are a
  • 00:12:25
    lot of people actually that do say that
  • 00:12:29
    tremendous amount of people that say
  • 00:12:31
    that which is inconsistency in their
  • 00:12:34
    band that's true all right they they
  • 00:12:36
    have their their code of conduct or
  • 00:12:37
    terms of service whatever they have to
  • 00:12:39
    ban based off of that and and sometimes
  • 00:12:42
    it's not upheld consistently yes all
  • 00:12:44
    right and so this became you can see
  • 00:12:47
    October 16th the day asmin got banned a
  • 00:12:49
    very common Trend all right oh you ban
  • 00:12:51
    asmin well what about when froan said
  • 00:12:54
    this you know crazy thing about uh US
  • 00:12:56
    soldiers all right and and and and
  • 00:12:58
    twitch got basically controversy after
  • 00:13:00
    controversy after
  • 00:13:02
    controversy that's crazy so I'll say
  • 00:13:06
    this too A lot of people are getting mad
  • 00:13:08
    about the way that lwig framed me in the
  • 00:13:12
    video sometimes you're the farmer other
  • 00:13:14
    times you're the crop I make videos that
  • 00:13:17
    are Drama videos all the time about
  • 00:13:19
    people a lot of times people make videos
  • 00:13:22
    about me they're not always going to get
  • 00:13:24
    things completely right I don't think
  • 00:13:26
    lwig is acting in bad faith here you
  • 00:13:29
    guys don't have to get mad at him on my
  • 00:13:32
    behalf if you want to because you have
  • 00:13:35
    like some you think lwig and Hassan or
  • 00:13:37
    like planning this you know behind the
  • 00:13:39
    scenes go ahead I'm not going to try to
  • 00:13:41
    fight you on this okay I don't want to
  • 00:13:42
    argue about this but coming from like me
  • 00:13:46
    it doesn't bother me it's totally
  • 00:13:49
    fine I'm not mad I'm not
  • 00:13:53
    offended there's nothing
  • 00:13:56
    wrong all right and and and at first
  • 00:14:00
    this was maybe just some like Social
  • 00:14:01
    Media stuff but then there was a
  • 00:14:04
    concerted effort by people to go
  • 00:14:06
    straight to the advertisers all right
  • 00:14:08
    cuz twitch wasn't buckling they weren't
  • 00:14:10
    like Banning other people for their
  • 00:14:12
    comments based off the social media
  • 00:14:14
    blowup they were just kind of holding
  • 00:14:16
    fast they baned asmin they're like okay
  • 00:14:18
    we're good now please leave us alone
  • 00:14:20
    that did not work they were not because
  • 00:14:22
    twitch doesn't twitch doesn't give a
  • 00:14:24
    [ __ ] they just want to have people stop
  • 00:14:27
    complaining that's it
  • 00:14:30
    alone not only were they not left alone
  • 00:14:31
    their advertisers were not left alone
  • 00:14:33
    and this is one of the other Genesis is
  • 00:14:36
    I can see of advertisers uh now getting
  • 00:14:39
    involved after the asmin ban uh and
  • 00:14:42
    here's a tweet that said made a video of
  • 00:14:44
    what you can do it's a long video so
  • 00:14:45
    I'll just distill it but basically it
  • 00:14:47
    was email the advertisers that twitch
  • 00:14:49
    worked with who were displayed
  • 00:14:51
    prominently in sections that that people
  • 00:14:53
    viewed as like anti-semitic uh and and
  • 00:14:57
    get them involved racist you know [ __ ]
  • 00:15:00
    twitch for making me do this cancel
  • 00:15:01
    culture cuck [ __ ] and loser [ __ ] but
  • 00:15:04
    that is exactly what happened it was uh
  • 00:15:07
    a a attempt at the reason why people
  • 00:15:10
    contact advertisers is because it works
  • 00:15:13
    a lot of advertisers don't really care
  • 00:15:15
    about anything other than not having
  • 00:15:18
    problems so they just if if people start
  • 00:15:22
    complaining they just immediately pull
  • 00:15:24
    out because they don't have any real
  • 00:15:26
    investment in this situation one way or
  • 00:15:28
    another this isn't their their fight
  • 00:15:31
    they don't care they just want to move
  • 00:15:33
    away from it that's it and and and this
  • 00:15:36
    is why I'm very much not a fan of
  • 00:15:38
    relying on Advertising because if you do
  • 00:15:41
    there's it's only a matter of time till
  • 00:15:43
    something like this happens it because
  • 00:15:46
    they they don't have really your best
  • 00:15:48
    interest in mind and from their
  • 00:15:50
    perspective you don't have their best
  • 00:15:51
    interest in mind either so it's always a
  • 00:15:53
    tenous relationship and that's why you
  • 00:15:55
    see this happen like now you know we've
  • 00:15:57
    been on the internet now for a long time
  • 00:15:59
    right it's been existing for a long time
  • 00:16:00
    we've seen this like kind of you know e
  • 00:16:02
    and flow right where there's been a lot
  • 00:16:05
    of advertising and then something
  • 00:16:07
    happens then they all go away and then
  • 00:16:08
    they come back and you know it's like
  • 00:16:10
    it's one of those
  • 00:16:12
    things creating an ad apocalypse attempt
  • 00:16:15
    yeah very successful now twitch tried to
  • 00:16:18
    curb this they tried to appease uh
  • 00:16:20
    advertisers and also the Anti-Defamation
  • 00:16:22
    League who's getting involved uh and
  • 00:16:25
    they banned several Arab streamers
  • 00:16:27
    following a Habibi rating panel that was
  • 00:16:29
    at twitchcon and you can see the
  • 00:16:31
    sponsors are in the background of this
  • 00:16:33
    this was going viral all I promise you
  • 00:16:36
    all of these sponsors got thousands of
  • 00:16:39
    emails in their inbox after this and it
  • 00:16:43
    worked now you might think to yourself
  • 00:16:45
    and like I mean if you're a sponsor like
  • 00:16:47
    as I said I I don't really uh I don't
  • 00:16:49
    like this whole appeal to uh advertisers
  • 00:16:52
    thing I I don't like it but it does work
  • 00:16:55
    and so people are going to use a
  • 00:16:58
    strategy that works because they're
  • 00:17:00
    looking for a specific outcome so that's
  • 00:17:03
    just what happens yeah of course okay
  • 00:17:05
    well lwi this is like a month ago right
  • 00:17:07
    we're we're November 16th now Asma got
  • 00:17:09
    banned October 16th a ago the uh the
  • 00:17:12
    Banning of uh uh the people at the
  • 00:17:14
    twitchcon panel was October 21st well
  • 00:17:17
    how do you think ad deals work it rolls
  • 00:17:19
    over the next month so the reason ad
  • 00:17:23
    rates plummeted in November is because
  • 00:17:26
    all those advertisers pulled out lwig is
  • 00:17:29
    actually saying something that's true
  • 00:17:31
    but I don't think that he's going far
  • 00:17:32
    enough in the circumstance I actually
  • 00:17:34
    think that this could have a ripple
  • 00:17:36
    effect that could go into next year
  • 00:17:38
    because right now like this is the way
  • 00:17:39
    that a lot of advertising contracts work
  • 00:17:42
    is that advertising is decided for the
  • 00:17:44
    next year around this time period right
  • 00:17:46
    or even before then uh so a lot of
  • 00:17:49
    people are going to see this happening
  • 00:17:52
    and they will be hesitant to resign or
  • 00:17:55
    to approach advertising on Twitch now in
  • 00:17:58
    2020
  • 00:17:59
    2 so we're really not seeing the effects
  • 00:18:02
    of it until probably later on next year
  • 00:18:06
    because that's really what's going to
  • 00:18:07
    tell like it's not like every Advertiser
  • 00:18:09
    on YouTube left YouTube the the day
  • 00:18:12
    after PewDiePie uh was on the bridge
  • 00:18:14
    right it it took a period of time and
  • 00:18:17
    it's the same thing with
  • 00:18:20
    this out for the month of November and
  • 00:18:24
    there's no way in that twoe period for
  • 00:18:27
    twitch to resell a bunch of AD slots to
  • 00:18:30
    brand new advertisers especially when
  • 00:18:32
    brand new advertisers are going to see
  • 00:18:34
    this blowing up on social media and and
  • 00:18:36
    not want to touch it with a 60 you get
  • 00:18:38
    me absolutely all right so there there's
  • 00:18:40
    currently in in twitch World a a I mean
  • 00:18:43
    a piss match right uh uh Hassan is
  • 00:18:46
    blaming asmin gold for the Ed apocalypse
  • 00:18:48
    for for teaming up with people who he
  • 00:18:50
    says and asmin is looking at me and
  • 00:18:53
    blaming me I want to say you're welcome
  • 00:18:56
    taking blame himself and and probably
  • 00:18:58
    talking about
  • 00:18:59
    about Dei again for the 100th time
  • 00:19:03
    I it's the 200th time
  • 00:19:07
    okay more journalistic inaccuracies from
  • 00:19:11
    lwig if I had to guess I thought this
  • 00:19:13
    guy went to journalism twitch doing
  • 00:19:15
    about it twitch has done two main things
  • 00:19:18
    the first one is they are trying to have
  • 00:19:21
    the most perfectly crafted curated uh
  • 00:19:24
    conduct policy to be able to catch all
  • 00:19:27
    things that could offend anyone and make
  • 00:19:29
    advertisers as happy as possible uh and
  • 00:19:32
    and this is a very hard thing to do in
  • 00:19:33
    an everchanging World their latest
  • 00:19:35
    change has been uh making the term
  • 00:19:37
    Zionist along with the the problem why
  • 00:19:39
    TW why twitch is having a problem is
  • 00:19:41
    because everybody knows who the problem
  • 00:19:43
    boys are we all know who the problem
  • 00:19:45
    boys are and we all know this stuff
  • 00:19:47
    that's problematic everybody sees it but
  • 00:19:49
    everybody has to pretend like it's not
  • 00:19:51
    there the reason why is because a lot of
  • 00:19:54
    the people this is I I I mean I might
  • 00:19:56
    sound like a conspiracy theorist here
  • 00:19:57
    but you know this is I think I think the
  • 00:20:00
    reason why this stuff is happening on
  • 00:20:01
    Twitch is because the people on Twitch
  • 00:20:03
    agree with it the people that work at
  • 00:20:05
    the moderation team and work at twitch
  • 00:20:08
    agree with the things that are being
  • 00:20:10
    said on the website so they're not
  • 00:20:12
    Banning it or they're defending it or
  • 00:20:14
    they're looking at it with a more soft
  • 00:20:16
    perspective and they're not looking at
  • 00:20:18
    it the way that a lot of I think average
  • 00:20:20
    people are I think that's the most
  • 00:20:23
    logical way to approach this now does
  • 00:20:25
    this mean everybody at twitch is like
  • 00:20:27
    that of course not uh does it mean that
  • 00:20:29
    most people are no not necessarily all
  • 00:20:32
    it takes is a handful of people in you
  • 00:20:33
    know specific positions and then this
  • 00:20:35
    becomes a widespread problem that's
  • 00:20:38
    really what
  • 00:20:41
    happens a like uh mean term uh now
  • 00:20:45
    prohibited now that gets you banned off
  • 00:20:48
    the website the other thing they have
  • 00:20:49
    done is they are now using tags as a way
  • 00:20:53
    to demonetize creators so you know
  • 00:20:56
    there's this thing on Twitch that people
  • 00:20:58
    usually usually use as jokes yeah called
  • 00:21:00
    Tags so like Kai's tags are short and
  • 00:21:02
    loud you know asmin tags are bald okay
  • 00:21:07
    uh but some of the tags are are very
  • 00:21:09
    legitimate and well used like the
  • 00:21:10
    language tags and some are now enforced
  • 00:21:14
    like the politics tag and if you have a
  • 00:21:16
    tag like politics or something maybe
  • 00:21:18
    like sexual themes is wellis you're not
  • 00:21:22
    going to be making money off ads and we
  • 00:21:24
    know that cuz here's a clip of someone
  • 00:21:26
    talking about that who has those sexual
  • 00:21:27
    theme tags so this month I play like
  • 00:21:30
    full uh
  • 00:21:31
    three 3 hours in and I get 0.08 USD
  • 00:21:35
    money from it she played three hours of
  • 00:21:38
    ads and she made eight cents okay eight
  • 00:21:41
    cents total uh now what's going to
  • 00:21:44
    happen next the ad money is going to
  • 00:21:46
    come back maybe not to where it was
  • 00:21:49
    before at least not for a while it'll
  • 00:21:51
    always come back uh it it always this is
  • 00:21:53
    what happens because the advertisers
  • 00:21:55
    don't really care about this problem
  • 00:21:57
    they only care about people caring about
  • 00:21:59
    the problem so one thing that you have
  • 00:22:01
    to keep in mind with any internet drama
  • 00:22:04
    is that it all has a shelf life anything
  • 00:22:07
    bad that happened 5 years ago is
  • 00:22:09
    probably a joke now people joke around
  • 00:22:12
    with it now now everybody might have
  • 00:22:14
    pretended back then that it mattered but
  • 00:22:16
    nobody really gives a [ __ ] about this
  • 00:22:17
    nobody cares nobody cares about any of
  • 00:22:19
    this right like let's just be honest
  • 00:22:21
    here guys uh this is on the Internet
  • 00:22:23
    it's like you you want to make this go
  • 00:22:25
    away here I'll tell you here's how you
  • 00:22:26
    make it go away well oh wow it's gone
  • 00:22:30
    where'd it go I don't see
  • 00:22:33
    it it's not
  • 00:22:36
    there none of it's [ __ ] real people
  • 00:22:38
    are just getting recreationally offended
  • 00:22:40
    on the internet and people use this
  • 00:22:42
    outrage as a form of entertainment and I
  • 00:22:44
    get that I understand that I mean I'm
  • 00:22:46
    part of that I'm a victim of it and also
  • 00:22:49
    a perpetrator and I think that many
  • 00:22:51
    people also in the chat are uh but
  • 00:22:53
    nobody really cares just keep that in
  • 00:22:56
    mind nobody actually really cares about
  • 00:22:58
    this
  • 00:22:59
    not nobody right but basically
  • 00:23:02
    nobody but we know this because this has
  • 00:23:05
    happened before if you remember YouTube
  • 00:23:07
    had an ad Apocalypse in 2017 a lot of
  • 00:23:09
    people blame PewDiePie for it I would
  • 00:23:11
    argue that's a bit reductive in the same
  • 00:23:13
    way it might be reductive to blame a
  • 00:23:15
    single person for the adpocalypse on
  • 00:23:17
    Twitch today uh at that same time that
  • 00:23:20
    PewDiePie had a video with a bunch of
  • 00:23:21
    edgy jokes there were also uh terrorist
  • 00:23:24
    training videos found on YouTube that
  • 00:23:26
    had advertisers on them yeah usually
  • 00:23:29
    what happens is that one event acts as
  • 00:23:31
    kind of a catalyst for everybody else to
  • 00:23:34
    look for other events too where it's
  • 00:23:36
    like oh wow this happened well wait a
  • 00:23:38
    minute oh my God this other thing
  • 00:23:40
    happened too what the [ __ ] and then it's
  • 00:23:42
    like you know when it rains it
  • 00:23:46
    pours but the thing is it's not like if
  • 00:23:49
    you go to YouTube there isn't [ __ ] up
  • 00:23:52
    [ __ ] on there still you know there's
  • 00:23:53
    yeah why are people saying nobody metion
  • 00:23:55
    he didn't mention Assan he just said
  • 00:23:57
    terrorists of course he did
  • 00:23:58
    right
  • 00:24:00
    guys I love the skos that get mad about
  • 00:24:04
    this by the way before somebody sends
  • 00:24:05
    this to I'm joking okay I don't actually
  • 00:24:08
    think Hassan's a [ __ ] terrorist
  • 00:24:10
    before somebody's tries to start drama
  • 00:24:12
    or whatever it's a joke
  • 00:24:15
    anyway it's very obvious that there's a
  • 00:24:18
    lot of people on Twitch that have said
  • 00:24:20
    things that they should have gotten in
  • 00:24:21
    more trouble for
  • 00:24:23
    absolutely
  • 00:24:26
    however it's just of course people are
  • 00:24:29
    going to say this like people hate
  • 00:24:31
    unfairness they hate hypocrisy that
  • 00:24:34
    that's what in the reason why people
  • 00:24:37
    hate hypocrisy let me explain why this
  • 00:24:40
    is my opinion okay like what the [ __ ] do
  • 00:24:42
    I know my opinion the reason why I think
  • 00:24:45
    people hate hypocrisy is because of the
  • 00:24:47
    implicit disrespect that that it puts in
  • 00:24:50
    there that it makes the person believe
  • 00:24:53
    it's like I'm doing something that's
  • 00:24:56
    contradictory and I am insult ing your
  • 00:24:58
    intelligence by doing this thinking that
  • 00:25:00
    you won't notice that's why people react
  • 00:25:03
    so personally to hypocrisy is because
  • 00:25:06
    they view the hypocrisy as a slight
  • 00:25:09
    against themselves
  • 00:25:11
    personally that's the reason why I
  • 00:25:14
    thought about this a
  • 00:25:17
    lot there's definitely still stuff that
  • 00:25:20
    advertisers would not want to advertise
  • 00:25:22
    on mhm I can look this [ __ ] up if I want
  • 00:25:26
    why is you look this up if you look up
  • 00:25:28
    nude Yogo nude nude yoga there's some
  • 00:25:31
    [ __ ] on there that advertisers do not
  • 00:25:32
    want to be on that is still available on
  • 00:25:34
    YouTube cuz there should be a difference
  • 00:25:37
    on what is available to watch on a
  • 00:25:39
    platform and what advertisers want to be
  • 00:25:42
    a part of on a platform the problem is
  • 00:25:45
    that so he's talking about this I think
  • 00:25:48
    he's kind of right I've got to sorry
  • 00:25:51
    I've got to change this okay
  • 00:25:54
    um just um
  • 00:25:58
    I think that like for example like
  • 00:26:00
    twitch can't have a porn section because
  • 00:26:03
    advertisers won't be on a platform won't
  • 00:26:05
    want to be on a platform that a porn
  • 00:26:07
    that like porn is is hosted on so even
  • 00:26:11
    if it's not directly connected to the
  • 00:26:13
    advertisers they still will care so the
  • 00:26:16
    the content like there's a there's a
  • 00:26:18
    gray area right it's not like binary but
  • 00:26:21
    there is some content that just can't be
  • 00:26:24
    on the platform period like porn
  • 00:26:29
    what about condom adverts I don't
  • 00:26:33
    know not everything that's on a platform
  • 00:26:36
    should just be stuff that advertisers
  • 00:26:39
    want to see we should not become Coco
  • 00:26:41
    melon TV on every single platform in the
  • 00:26:43
    same way that not everything on a
  • 00:26:45
    platform should be only things
  • 00:26:46
    advertisers don't want like well let's
  • 00:26:49
    be frank kick okay you don't you don't
  • 00:26:51
    want both of there a kick has an
  • 00:26:54
    Advertiser it's called stake what do you
  • 00:26:56
    mean what are you talking about
  • 00:26:59
    realities you need a mix but to have a
  • 00:27:01
    mix you need a lever to be able to
  • 00:27:04
    punish people accordingly and what I
  • 00:27:07
    mean by that is right now on Twitch the
  • 00:27:09
    biggest problem that I see is the only
  • 00:27:11
    way they have to punish people or the
  • 00:27:13
    main way they've had to punish people is
  • 00:27:15
    a ban and a ban is very strict it is 100
  • 00:27:19
    to zero turn the water off okay you
  • 00:27:23
    cannot make any content at all anymore
  • 00:27:25
    at all ever best two weeks of my life
  • 00:27:31
    oh it was so good it was
  • 00:27:35
    amazing all right that's a little bit
  • 00:27:39
    strict on YouTube they have a pretty
  • 00:27:41
    good system you've probably heard of it
  • 00:27:43
    right most videos if everything's good
  • 00:27:45
    to go they are monetized okay maybe
  • 00:27:48
    that's what the green uh money sign is
  • 00:27:49
    maybe you have the gray money sign that
  • 00:27:51
    means you didn't monetize it okay you
  • 00:27:54
    just didn't monetize that [ __ ] red means
  • 00:27:56
    you can't monetize it that's right this
  • 00:27:58
    could be for copyright or or uh because
  • 00:28:01
    maybe what the content is about that's
  • 00:28:02
    what the r you probably because you said
  • 00:28:04
    the n-word too many times you can only
  • 00:28:05
    say it seven times in a video can't
  • 00:28:08
    monetize it then there's yellow which is
  • 00:28:12
    this video in in YouTube If you ever ask
  • 00:28:15
    them we always say this is not being
  • 00:28:17
    suppressed by the algorithm but will not
  • 00:28:19
    be shown to advertisers now YouTubers
  • 00:28:22
    will always limited it's limited
  • 00:28:24
    advertisers like where there's like a
  • 00:28:26
    spectrum but yeah s you that if it has
  • 00:28:28
    the yellow uh uh money sign it is being
  • 00:28:31
    suppressed the views are worse YouTube
  • 00:28:33
    says the opposite but fact remains you
  • 00:28:36
    this does not make money the the
  • 00:28:39
    advertisers will not go on this video
  • 00:28:40
    now there's another section which is
  • 00:28:42
    yellow with the 18 plus I never even
  • 00:28:46
    seen so not only can they not be
  • 00:28:47
    monetized the channel must be 18 plus to
  • 00:28:49
    watch those do get suppressed obviously
  • 00:28:51
    because it's just being shown to less
  • 00:28:53
    people total but this is the system that
  • 00:28:55
    YouTube uses now and the spot
  • 00:28:58
    in part from the
  • 00:29:00
    adpocalypse as opposed to all content
  • 00:29:03
    being equal and being able to be
  • 00:29:04
    monetized just based off those three
  • 00:29:06
    factors views ad density where the view
  • 00:29:09
    YouTube's ad delivery system is
  • 00:29:11
    infinitely better than Twitch in pretty
  • 00:29:13
    much every single
  • 00:29:15
    way like Google AdWords and Google
  • 00:29:17
    AdSense is the Premier best ad program
  • 00:29:21
    in the entire
  • 00:29:22
    world like and as far as I know there's
  • 00:29:25
    nothing else that's even REM remotely
  • 00:29:27
    close
  • 00:29:28
    like twitch is where Google was in like
  • 00:29:34
    2009 are from it is now also based off
  • 00:29:37
    what the content of the uh what the
  • 00:29:40
    contents of the content is you get me
  • 00:29:43
    and twitch hasn't had a good way to do
  • 00:29:45
    that I think this tag system is also not
  • 00:29:49
    the best way to do that cuz people can
  • 00:29:51
    lie quite easily about tags and tags are
  • 00:29:53
    seen as a bit of a joke so imagine if
  • 00:29:56
    you had to do on Twitch is what I think
  • 00:29:57
    they should do no I I disagree with that
  • 00:29:59
    I think the tags are a good solution the
  • 00:30:01
    reason why is because twitch will put
  • 00:30:03
    them on your channel uh without like
  • 00:30:06
    your control so this happens to a lot of
  • 00:30:08
    girls like only fans girls they'll do
  • 00:30:10
    like hot tub streams or something and
  • 00:30:12
    then twitch will put a label for sexual
  • 00:30:14
    content on their Channel and it'll be
  • 00:30:17
    like a you know like a you know like a I
  • 00:30:20
    don't know like a a big red like dollar
  • 00:30:22
    sign right like what L is lwi is talking
  • 00:30:25
    about and so what happens is that now
  • 00:30:28
    not making any money and so they have to
  • 00:30:30
    spend a period of time because they
  • 00:30:31
    can't take that off themselves twitch
  • 00:30:33
    has to take that off and that's what a
  • 00:30:35
    twitch person told me is that they said
  • 00:30:37
    hey bro like make sure that you put this
  • 00:30:39
    on your stream because uh you know like
  • 00:30:41
    if you don't we're going to have to put
  • 00:30:42
    it on for you and then he's basically
  • 00:30:45
    saying like you have to do it and then I
  • 00:30:47
    go to um I go to look at and he had
  • 00:30:49
    already done it for me yeah it's a
  • 00:30:51
    Scarlet Letter yeah the letter is
  • 00:30:54
    L the same thing you have to do on
  • 00:30:56
    YouTube when you upload a video when you
  • 00:30:58
    start up a stream you have to do this so
  • 00:30:59
    when you when you upload a YouTube video
  • 00:31:01
    first thing you have to do does it have
  • 00:31:02
    paid advertising you have to disclose
  • 00:31:04
    all right this is required instantly
  • 00:31:06
    instantly make you do that I think
  • 00:31:07
    that'd be a good thing all right if I
  • 00:31:09
    want to monetize it yeah I want to make
  • 00:31:10
    some money let's make some money [ __ ] it
  • 00:31:12
    it'll make you go to an ad suitability
  • 00:31:15
    form and basically I have to fill out
  • 00:31:18
    okay uh do I have some sensor profanity
  • 00:31:21
    or words like hell or damn did I say
  • 00:31:23
    [ __ ] douchebag or [ __ ] yeah yeah I
  • 00:31:26
    did do that okay does it have a adult
  • 00:31:28
    sexual content okay yeah I had romance
  • 00:31:31
    and kissing okay you can see how this ad
  • 00:31:35
    system is just infinitely better than
  • 00:31:39
    twitch and also like if you click the
  • 00:31:41
    wrong buttons with this you'll you'll
  • 00:31:43
    probably get away with it for a little
  • 00:31:45
    while for sure but eventually you
  • 00:31:48
    won't uh or oh no I had some exposed
  • 00:31:51
    minimal sexual body parts now the ads
  • 00:31:53
    are automatically somebody got they dick
  • 00:31:54
    out I have the burden of answering my
  • 00:31:58
    now you could say well you would just
  • 00:31:59
    lie on this here's what YouTube does
  • 00:32:01
    they have a bot automatically check yeah
  • 00:32:04
    if they find discrepancies and your
  • 00:32:06
    rating in accuracy is low yeah they
  • 00:32:09
    might not monetize your video and and I
  • 00:32:12
    have I have been a bit of a victim of
  • 00:32:14
    this it looks like you might have made
  • 00:32:16
    some mistakes yep and what happens is
  • 00:32:18
    now I have more Bots basically more Bots
  • 00:32:20
    check my [ __ ] because I was wrong cuz
  • 00:32:23
    every time I do it I just say yeah I
  • 00:32:25
    have some slight swearing and sometimes
  • 00:32:27
    I have a bit more CU I'm playing league
  • 00:32:29
    with some degenerate [ __ ] yeah but
  • 00:32:31
    their fault to me how how twitch should
  • 00:32:33
    work right they'll need some Bots to be
  • 00:32:34
    able to scour the content they'll
  • 00:32:36
    probably have to do this manually but
  • 00:32:38
    what I don't think that they can I I
  • 00:32:39
    disagree with that I actually think that
  • 00:32:40
    probably in five years less than five
  • 00:32:42
    years they're going to be able to use AI
  • 00:32:44
    to parse out in real time and then make
  • 00:32:46
    an algorithm for how often you know
  • 00:32:48
    somebody says certain words and then
  • 00:32:51
    create a matrix that decides to put them
  • 00:32:54
    inside of a different advertising
  • 00:32:55
    suitability like a matrix
  • 00:32:58
    like I I I feel like that's obviously
  • 00:33:00
    what you do
  • 00:33:02
    right I think not very realistic because
  • 00:33:05
    they haven't been able to do this in the
  • 00:33:07
    past decade that I have known twitch the
  • 00:33:09
    website here's the truth it's that
  • 00:33:11
    twitch doesn't really make a lot of
  • 00:33:12
    money like Google's ad delivery system
  • 00:33:14
    is a massive part of their revenue like
  • 00:33:17
    it literally makes them like it the ad
  • 00:33:21
    delivery system by itself makes like
  • 00:33:23
    probably 10 to 50 times as much money as
  • 00:33:25
    twitch does altogether so
  • 00:33:28
    Amazon as a
  • 00:33:30
    service if you go on Amazon Prime and
  • 00:33:32
    you go to Amazon to buy something the
  • 00:33:35
    amount of like videos that you get or
  • 00:33:37
    advertisements that you get for like
  • 00:33:39
    appropriate or like similar like
  • 00:33:41
    products that are sponsored is actually
  • 00:33:43
    quite good and it actually is so good
  • 00:33:45
    that it tricks people into thinking that
  • 00:33:46
    they're legitimate results and that's
  • 00:33:48
    why you know they're getting paid big
  • 00:33:49
    money but advertising on Twitch isn't
  • 00:33:52
    that important to Amazon because it's
  • 00:33:54
    not a big part of their business model
  • 00:33:57
    like they don't really do like as far as
  • 00:33:59
    I know right I could be wrong about this
  • 00:34:01
    they don't really do like massive ad
  • 00:34:02
    sales in the same way that Google does
  • 00:34:05
    so this isn't a priority for them in the
  • 00:34:07
    same way that it is for Google so that's
  • 00:34:11
    the reason why and I don't think twitch
  • 00:34:13
    is really going to make it that much
  • 00:34:14
    better but I do think twitch needs to do
  • 00:34:17
    a little bit better with
  • 00:34:19
    having you know like better uh better
  • 00:34:24
    consolidation they cannot continue to
  • 00:34:27
    make their their main way of
  • 00:34:28
    demonetization banning by upholding
  • 00:34:31
    their their their code of conduct and
  • 00:34:33
    their terms of service they should
  • 00:34:34
    continue to ban people when people are
  • 00:34:36
    breaking it yeah but they're going to
  • 00:34:38
    [ __ ] up they are going to miss and they
  • 00:34:40
    are missing way too much at a certain
  • 00:34:42
    point you have to realize hey man hang
  • 00:34:45
    up the [ __ ] Jersey all right we need
  • 00:34:47
    a new solution cuz your ban solution
  • 00:34:50
    isn't working so anyway the reason why
  • 00:34:52
    it's not working is because the people
  • 00:34:54
    that are running the website are
  • 00:34:56
    biased that's the reason why there's no
  • 00:34:59
    logical reason why EOB should have
  • 00:35:01
    gotten banned for 30 days because he
  • 00:35:04
    said he was going to jokingly get in a
  • 00:35:05
    fight with somebody at
  • 00:35:07
    twitchcon and or like I don't know if it
  • 00:35:09
    was a twitchcon or someone else elob got
  • 00:35:11
    banned for 30 days because of that and
  • 00:35:13
    Central Committee gets banned for three
  • 00:35:15
    days for saying that he's offering
  • 00:35:17
    $100,000 for somebody to do something
  • 00:35:19
    bad to somebody very clearly referencing
  • 00:35:21
    Destiny live on his stream you can't
  • 00:35:24
    have these two things exist and tell me
  • 00:35:27
    there's any form of parody
  • 00:35:30
    there it's a very obvious bias everybody
  • 00:35:35
    can see the bias that's why they're mad
  • 00:35:38
    people are frustrated and angry because
  • 00:35:41
    they see this bias it's happening right
  • 00:35:43
    in front of everyone and we're all
  • 00:35:45
    supposed to pretend like it's not and I
  • 00:35:48
    think that's what that's what the
  • 00:35:51
    problem is you're dishonest I I really
  • 00:35:53
    don't think that I am dishonest with
  • 00:35:55
    this I I I I really don't think so I
  • 00:35:58
    think that my take on this is probably
  • 00:36:00
    the like I am probably one of the only
  • 00:36:03
    people that I think is being
  • 00:36:05
    honest see mainstream media yeah it's
  • 00:36:07
    all flat out like you just look at it
  • 00:36:08
    right that's literally what
  • 00:36:10
    happened they trying to Gaslight us it's
  • 00:36:13
    embarrassing
  • 00:36:15
    yeah it's crazy you m the controversy
  • 00:36:17
    though twitch doesn't give a [ __ ] yeah I
  • 00:36:19
    don't know I'm just saying like in
  • 00:36:20
    general that's what's going
  • 00:36:22
    on obvious bias is obvious it's it's so
  • 00:36:25
    obvious and so anyway um that's what I
  • 00:36:28
    think the problem is I think the problem
  • 00:36:29
    is that the moderation and the
  • 00:36:33
    enforcement department or like
  • 00:36:35
    decision-making Department of twitch is
  • 00:36:38
    not making good
  • 00:36:40
    decisions I don't know what the solution
  • 00:36:42
    to that is I'm not going to call people
  • 00:36:43
    to get fired right but something needs
  • 00:36:47
    to change there needs to be some form of
  • 00:36:50
    external accountability some form of
  • 00:36:53
    employee training uh some form of like
  • 00:36:56
    you know sh
  • 00:36:58
    like Vision on what is and is not
  • 00:37:01
    allowed it's a huge problem right
  • 00:37:04
    now that's the reason why it's
  • 00:37:07
    happening because nobody chooses to get
  • 00:37:11
    banned twitch chooses to ban
  • 00:37:15
    people that's the ad apocalypse uh the
  • 00:37:18
    reason I say some of the money will
  • 00:37:19
    return is because the way it worked on
  • 00:37:20
    YouTube is the month after the ad
  • 00:37:22
    Apocalypse in that I believe happened in
  • 00:37:24
    February ad rates dropped by 70 80% for
  • 00:37:26
    some people and then mellowed out to
  • 00:37:29
    about I think a 30% reduction uh after a
  • 00:37:32
    couple of months yeah uh so I expect at
  • 00:37:36
    least by well maybe December because
  • 00:37:40
    advertisers love advertising in December
  • 00:37:42
    ad rates will be back up a bit probably
  • 00:37:43
    not to where they were and maybe in a
  • 00:37:45
    year from now if twitch does good and
  • 00:37:48
    they're able to to actually show content
  • 00:37:51
    for advertisers that advertisers want to
  • 00:37:53
    be shown then they might be back all the
  • 00:37:56
    way that that it's a if you build a 100
  • 00:37:59
    Bridges and you suck one dick you're not
  • 00:38:01
    a bridge builder you're a dick sucker
  • 00:38:03
    and the fact is that
  • 00:38:06
    99.999% of content on Twitch is totally
  • 00:38:09
    fine and there's no problems but when
  • 00:38:11
    one person says one thing if one guy in
  • 00:38:15
    one game in one country on one Bridge
  • 00:38:19
    with one sniper rifle says one
  • 00:38:22
    word well that's everybody everybody's
  • 00:38:24
    talking about that
  • 00:38:31
    be the steps that they need to take
  • 00:38:33
    anyway I stream over here on YouTube
  • 00:38:34
    sometimes so I don't got to worry about
  • 00:38:35
    any of this [ __ ] but that's what's going
  • 00:38:36
    on with twitch as see apocalypse all
  • 00:38:37
    right see you later subscribe goodbye
  • 00:38:38
    see you later goodbye
  • 00:38:41
    so let me go back I I'll I'll watch this
  • 00:38:44
    real quick and uh not watch it but like
  • 00:38:46
    talk about it for a minute so it seems
  • 00:38:49
    like companies don't really care it's
  • 00:38:50
    people that care and pressure them into
  • 00:38:52
    taking actions like this you're
  • 00:38:53
    completely right do you think this
  • 00:38:55
    applies to Sasha Gray for example uh I
  • 00:38:58
    think if she was an active porn star
  • 00:38:59
    maybe I don't think she is I'm pretty
  • 00:39:01
    sure she retired so um you know maybe it
  • 00:39:03
    could become an issue but I don't think
  • 00:39:05
    it really is because the fact is that
  • 00:39:07
    like a lot of the actual porn stars like
  • 00:39:10
    Sasha Gray for example uh you know dress
  • 00:39:13
    more modestly than this even right and
  • 00:39:15
    so it's cuz like you know it's like I'm
  • 00:39:17
    not on the clock right I don't need to
  • 00:39:19
    be naked I'm not going to be naked I
  • 00:39:21
    it's like you know you you work at a
  • 00:39:22
    restaurant and um you know you you start
  • 00:39:25
    to hate the food there so I I could
  • 00:39:26
    easily see for a lot of them it might
  • 00:39:28
    have you know a same similar
  • 00:39:29
    psychological effect but uh I work with
  • 00:39:32
    companies in advertising they're more
  • 00:39:33
    worried about their brand than the
  • 00:39:34
    people are yeah well like
  • 00:39:37
    so so Connor like you're bringing up a
  • 00:39:40
    really good point but I think you're
  • 00:39:41
    making my point so you're saying that I
  • 00:39:45
    work with companies in advertising that
  • 00:39:46
    are more worried about their brand than
  • 00:39:48
    people are so which came first the
  • 00:39:51
    chicken or the egg they're extremely
  • 00:39:54
    worried about their
  • 00:39:55
    brand why
  • 00:39:57
    because people's perception of it will
  • 00:40:02
    change that's my whole point they're
  • 00:40:05
    worried about the brand because of how
  • 00:40:07
    people will see
  • 00:40:10
    it it's about the association yeah yeah
  • 00:40:12
    exactly no he's not going to get banned
  • 00:40:13
    why would he get banned like he's not
  • 00:40:15
    there's nothing rude he's saying at all
  • 00:40:17
    like he's not going to get banned like
  • 00:40:19
    I'm disagreeing with he's everything's
  • 00:40:21
    fine uh anyway so no you're you're fine
  • 00:40:23
    bro like but that that's how I see it
  • 00:40:26
    and um I feel like that's what makes the
  • 00:40:28
    most
  • 00:40:29
    sense and uh let's see I'll look at a
  • 00:40:31
    few more of these the egg obviously uh
  • 00:40:33
    what gave the egg pre chickens I don't
  • 00:40:35
    know maybe they're like a little bit
  • 00:40:36
    different I think you know probably
  • 00:40:38
    happens over millions of years so here's
  • 00:40:41
    the point is that I can see why a lot of
  • 00:40:43
    people are extremely critical of lwig in
  • 00:40:45
    this video and I think that it's very
  • 00:40:47
    fair for people to say that lwig kind of
  • 00:40:50
    brushed over the entire like the reasons
  • 00:40:53
    why this has happened and I think that
  • 00:40:55
    like it's kind of like the elephant in
  • 00:40:57
    the room Hassan clearly is like one of
  • 00:41:00
    the biggest proponents of this I would
  • 00:41:03
    say he is the biggest proponent to a lot
  • 00:41:06
    of the contention around the you know
  • 00:41:08
    quote
  • 00:41:09
    adpocalypse he's the main reason why
  • 00:41:11
    this is like 90% of the examples that
  • 00:41:14
    are being used are
  • 00:41:16
    him like or maybe not 90 it might be 80
  • 00:41:19
    70% but it's like the the majority of
  • 00:41:22
    all examples on the entire platform are
  • 00:41:24
    all Hassan so yeah very clearly this is
  • 00:41:29
    the reason why it's happening now you
  • 00:41:31
    can say that it's unfair but that's fine
  • 00:41:34
    I that's okay but you can't say it's not
  • 00:41:37
    happening or that's not the reason so
  • 00:41:39
    blocking Israel and ADL memes oh no no
  • 00:41:42
    that's definitely bad but I'm talking
  • 00:41:43
    about people's actions on the website of
  • 00:41:45
    course there are other things like them
  • 00:41:47
    blocking Israel and things like that too
  • 00:41:49
    you're totally right
  • 00:41:51
    so and uh Nissan probably has no clue
  • 00:41:54
    what's going on uh I I mean I I think he
  • 00:41:56
    probably knows knows what's going on I
  • 00:41:57
    mean of course he does and uh so people
  • 00:42:00
    see Hanan can get away with it and they
  • 00:42:01
    start doing it too maybe right he
  • 00:42:03
    changed the video after the mkff part I
  • 00:42:05
    I don't know I mean I'm not I'm not
  • 00:42:08
    trying to start drama but I think it is
  • 00:42:10
    pretty and this is the problem is that
  • 00:42:13
    like I ran into the same problem that
  • 00:42:15
    lwig is running into right now and so
  • 00:42:17
    like this is what I did about it because
  • 00:42:19
    I covered drama with people that I was
  • 00:42:22
    friends with and then the way that I
  • 00:42:24
    covered it didn't align with like the
  • 00:42:27
    public sentiment was and because it
  • 00:42:30
    didn't align with what the public
  • 00:42:31
    sentiment was people thought that I was
  • 00:42:33
    being biased so I don't think that we
  • 00:42:36
    should spend a lot of time talking about
  • 00:42:37
    whether lwig is lying or not because it
  • 00:42:39
    doesn't matter and none of us really
  • 00:42:40
    know that but what we can say is that
  • 00:42:43
    very clearly a lot of people believe
  • 00:42:45
    that he is and this is a problem that
  • 00:42:47
    I've run into many times
  • 00:42:49
    myself my best advice and what I've
  • 00:42:52
    found to be the best way of handling
  • 00:42:54
    this is to just say simply not talk
  • 00:42:58
    about drama involving people that you're
  • 00:43:01
    close friends
  • 00:43:03
    with just don't talk about it and the
  • 00:43:07
    reason why is because if you do talk
  • 00:43:09
    about it people will think that you're
  • 00:43:12
    being biased even if you're not being
  • 00:43:14
    biased judges recuse themselves from
  • 00:43:16
    cases all the time and I think that lwig
  • 00:43:19
    is you know he's going to cause himself
  • 00:43:21
    a lot of unnecessary stress and uh you
  • 00:43:24
    know just make people mad at him really
  • 00:43:26
    for no [ __ ]
  • 00:43:30
    reason not Trump yeah and so I I think
  • 00:43:33
    that really because like I
  • 00:43:36
    would if I was watching this video and I
  • 00:43:38
    didn't know anything about the situation
  • 00:43:41
    I would think that I was the one that
  • 00:43:42
    caused all this to happen and it was
  • 00:43:45
    pretty much centered entirely around me
  • 00:43:47
    when the truth is that yeah the majority
  • 00:43:49
    of the discourse around this is
  • 00:43:51
    surrounding Hassan that's just the
  • 00:43:55
    truth damned if you do damned if you
  • 00:43:57
    don't exactly and that's that's the
  • 00:43:59
    reason why I try not to talk about
  • 00:44:01
    topics like that did you look at the MK
  • 00:44:03
    clip I
  • 00:44:06
    did and uh lwig should uh just not talk
  • 00:44:09
    about these situations never has
  • 00:44:11
    anything at risk uh when he's never done
  • 00:44:13
    the most milk toast opinion why do
  • 00:44:15
    people think that blood wig has some
  • 00:44:17
    obligation to have a hot take has it
  • 00:44:20
    ever occurred to you that maybe he just
  • 00:44:21
    wants to make content and you know do
  • 00:44:24
    things in a vanilla way like if he wants
  • 00:44:26
    to be a vanilla milk toast content
  • 00:44:28
    creator then what's the
  • 00:44:29
    problem like that's fine like what why
  • 00:44:32
    is that path not
  • 00:44:34
    possible yeah I mean it's his channel he
  • 00:44:37
    can express himself how he wants people
  • 00:44:40
    are just mad that he's not saying what
  • 00:44:41
    they want him to just the content
  • 00:44:42
    creator is also a journalist
  • 00:44:44
    yeah and so anyway um but I I'll link
  • 00:44:48
    you guys to video I don't um I I want to
  • 00:44:51
    say that like obviously I was kind of
  • 00:44:53
    blamed for this since we're talking
  • 00:44:56
    about it right now now I I will refer to
  • 00:44:58
    it again I do not think that I was the C
  • 00:45:02
    I I I think maybe I lit the fuse for
  • 00:45:04
    this bomb but I didn't make the bomb I'm
  • 00:45:06
    not the one blowing up here it's all
  • 00:45:09
    these other people that have said way
  • 00:45:10
    worse stuff than I have multiple [ __ ]
  • 00:45:13
    times many many
  • 00:45:15
    times there's other people like I said
  • 00:45:17
    something stupid I shouldn't have said
  • 00:45:19
    these people said something that they
  • 00:45:21
    could have had the [ __ ] FBI well they
  • 00:45:22
    did in one case right had the FBI
  • 00:45:24
    involved with they're committing crimes
  • 00:45:28
    like it's the difference between like
  • 00:45:29
    being a stupid belligerent [ __ ] and
  • 00:45:31
    committing
  • 00:45:32
    crimes and the fact is that they're a
  • 00:45:34
    lot closer to that line than I
  • 00:45:36
    am and so we didn't start the fire it's
  • 00:45:39
    always been burning yeah and so this has
  • 00:45:41
    been going on for quite a while it's not
  • 00:45:44
    my
  • 00:45:44
    fault I think it's funny to kind of like
  • 00:45:47
    take a little bit of blame for it just
  • 00:45:48
    as a joke but the truth is that I really
  • 00:45:51
    didn't cause this to
  • 00:45:54
    happen I didn't
  • 00:45:57
    this was already
  • 00:45:59
    happening
  • 00:46:01
    sorry yeah oh apocalypse can redundant
  • 00:46:05
    advertisers pulled out cuz uh people
  • 00:46:06
    blackmailed them into streamer drama
  • 00:46:07
    nobody really cares about that kind of
  • 00:46:09
    content that's being advertised well
  • 00:46:11
    then that still matters right because if
  • 00:46:13
    people know that it works they're going
  • 00:46:14
    to keep doing it I'll link you guys the
  • 00:46:16
    video it's definitely your fault well if
  • 00:46:17
    people want to blame me that's totally
  • 00:46:19
    fine I mean I I I'm not going to fight
  • 00:46:21
    you and like I I I don't really care I
  • 00:46:24
    just know it's not and so like you want
  • 00:46:25
    to get mad at me like what
  • 00:46:29
    what what I mean like who gives a [ __ ]
  • 00:46:32
    did you see Central Committee says
  • 00:46:33
    anyone should be turning against you
  • 00:46:35
    yeah I I did see that I I think that he
  • 00:46:37
    needs to like I don't know what just
  • 00:46:40
    just like bro stop sending death
  • 00:46:43
    threats just stop doing it like I I
  • 00:46:46
    don't see like why why we have to have
  • 00:46:47
    this big problem like just stop sending
  • 00:46:49
    death
  • 00:46:52
    threats I I I I feel like yeah what are
  • 00:46:54
    we even doing I feel like actually the
  • 00:46:57
    like like a super majority of people are
  • 00:46:59
    completely on my side with this and you
  • 00:47:02
    can see that with the YouTube videos
  • 00:47:04
    like a lot of the places where people
  • 00:47:05
    are talking about this topic people are
  • 00:47:08
    overwhelmingly on my side and agreeing
  • 00:47:10
    with
  • 00:47:10
    me but and and I I think the what's the
  • 00:47:13
    best um you know litness test for that
  • 00:47:16
    the fact that lsf said that I like lsf
  • 00:47:19
    isn't hating me that's
  • 00:47:23
    crazy wow
  • 00:47:29
    wow the advertisers are ruining
  • 00:47:31
    communism by pulling the ads zero
  • 00:47:34
    accountability the quickest way to anger
  • 00:47:35
    a socialist pundit is to get in between
  • 00:47:37
    them in the top 0 1%
  • 00:47:48
    da let's move on I was well [ __ ] up
  • 00:47:52
    for twitch yeah what is he thinking
  • 00:47:53
    putting bounties some people said yeah
  • 00:47:54
    they're not even getting mad at me which
  • 00:47:56
    is crazy
  • 00:47:57
    and uh apparently lwig live edited his
  • 00:47:59
    video let me see
  • 00:48:06
    here asmin gold okay and we flip from
  • 00:48:09
    that to mkff blaming Hassan all right
  • 00:48:13
    started it MK is blaming Assan saying
  • 00:48:15
    that everyone who does politics should
  • 00:48:16
    be outright banned and asmin is looking
  • 00:48:18
    at me and which is like already sweeping
  • 00:48:21
    because MK is saying yeah just ban Hanan
  • 00:48:23
    ban politics because mkff actually knows
  • 00:48:25
    what's going on lwig does not thinks
  • 00:48:27
    asmin gold is at all responsible he is
  • 00:48:29
    not we know that for a fact okay but he
  • 00:48:32
    couldn't even allow that tiny bit that
  • 00:48:34
    one that sorry 3 to 5 Seconds of Hassan
  • 00:48:36
    criticism was far too much for H okay
  • 00:48:39
    too much for Hassan Hassan had to send
  • 00:48:41
    him a message lwi clean it up clean it
  • 00:48:43
    up jany get it out of there so now uh uh
  • 00:48:47
    Hass is blaming asmin this why you just
  • 00:48:50
    should have never made a video should
  • 00:48:52
    have never made a [ __ ] video should
  • 00:48:53
    have never [ __ ] talked about it he
  • 00:48:55
    didn't have to [ __ ] talk about it he
  • 00:48:57
    could have just ignored it did not have
  • 00:48:59
    to [ __ ] get into this yeah like
  • 00:49:02
    that's that's what you get right I mean
  • 00:49:05
    I don't know what to say should never
  • 00:49:07
    done it yeah M was farming I I think
  • 00:49:09
    he's probably just [ __ ] around and
  • 00:49:11
    and also like I mean if something's
  • 00:49:12
    causing all the advertisers to leave at
  • 00:49:14
    a certain point you do have to ask
  • 00:49:15
    yourself is it really worth it to have
  • 00:49:17
    this content on the platform if it means
  • 00:49:20
    risking everybody else's livelihood I I
  • 00:49:23
    I do think that's it's it's a fair
  • 00:49:24
    question right it's like a trolley
  • 00:49:25
    problem in a way
  • 00:49:27
    so it's an interesting conversation to
  • 00:49:29
    have even in a legitimate
  • 00:49:33
    sense's already uh in hot waterers
  • 00:49:35
    because of the Mr Beast situation he's a
  • 00:49:37
    classic fence
  • 00:49:39
    sitter I think that lwig does try to
  • 00:49:41
    have his cake and eat it too and present
  • 00:49:43
    both sides of our of the argument and I
  • 00:49:45
    think that comes off to a lot of people
  • 00:49:47
    as inauthentic and fake and that's why
  • 00:49:49
    people are angry at him I think that's
  • 00:49:52
    what's
  • 00:49:55
    happening yeah
  • 00:49:57
    that's just that that that's what it
  • 00:49:59
    is but there's a lot of people here's
  • 00:50:02
    the thing most people don't want to be I
  • 00:50:05
    want you his video again uh because as I
  • 00:50:08
    said I I like lwig I think he's a good
  • 00:50:10
    guy all the comments you made about me I
  • 00:50:12
    don't take any of them personally it's
  • 00:50:13
    totally fine literally no hostility at
  • 00:50:16
    all
Tags
  • Twitch
  • ad revenue
  • controversy
  • bans
  • streamers
  • advertisers
  • content moderation
  • monetization
  • bias
  • YouTube