Swiftonomics: Lessons Learned From Taylor Swift's Tour

00:04:04
https://www.youtube.com/watch?v=iVzUEl9KtRY

Summary

TLDRLa vidéo explore la dynamique actuelle autour des concerts de Taylor Swift, où une demande exceptionnellement élevée pour ses billets est observée. Cette situation illustre une leçon d'économie où les lois de l'offre et de la demande semblent inversées. Les billets de Taylor, vendus initialement à un prix plafonné, se retrouvent sur le marché secondaire à des prix exorbitants pouvant atteindre 45 000 dollars. Ce phénomène est alimenté par la rareté des opportunités de voir l'artiste en direct, après plusieurs années d'absence en tournée, et par un public prêt à payer le prix fort tant la demande est forte. De plus, cela soulève des questions sur les pratiques de tarification et les accusations de monopole. D'autres artistes, bien que populaires, ne suscitent pas la même frénésie de la part des fans, à l'exception de quelques superstars. Toutefois, il existe des alternatives pour profiter de la musique de ces artistes sans forcément payer un tel prix, comme regarder des enregistrements de concerts en ligne.

Takeaways

  • 🎤 Taylor Swift est une marque puissante par elle-même, suscitant une énorme demande pour ses concerts.
  • 📈 La demande dépasse l'offre, avec un plafonnement des prix sur le marché primaire, mais une inflation importante sur le marché secondaire.
  • 🚀 Les billets peuvent atteindre jusqu'à 45 000 dollars sur le marché secondaire.
  • 💼 Les concepts économiques traditionnels semblent s'inverser dans ce contexte particulier.
  • 🎟️ Rareté et exclusivité augmentent la demande pour les billets.
  • 🌟 Seuls les superstars peuvent générer un tel engouement et des prix élevés.
  • 💵 Les fans sont prêts à payer des prix élevés pour des expériences en direct.
  • 📺 Les alternatives incluent regarder les concerts via enregistrements vidéo ou streaming.
  • 🔍 Accusations de prix abusifs et de monopole dans la vente de billets.
  • 💬 L'impact des émotions et de la valeur perçue sur la décision d'achat des fans.

Timeline

  • 00:00:00 - 00:04:04

    Elle est devenue une marque à elle seule et les gens sont prêts à dépenser beaucoup pour la voir. L'histoire aborde la demande incessante pour ses concerts, pointant des concepts économiques comme l'offre et la demande, qui semblent inversés dans ce contexte. À cause de la forte demande et de l'offre restreinte, des accusations de prix abusifs et de monopole surgissent. C'est une leçon économique réelle. Le phénomène s'explique par une demande accumulée car elle n'a pas été en tournée depuis quatre ans. Les fans ont attendu longtemps un nouvel album. Certains mettent de l'argent de côté depuis la pandémie, tandis que d'autres sont prêts à tout payer pour vivre cette expérience.

Mind Map

Mind Map

Frequently Asked Question

  • Pourquoi la demande pour les tickets de concert de Taylor Swift est-elle si élevée ?

    C'est dû à la rareté des concerts, car elle n'a pas tourné depuis des années, et un grand nombre de fans attendent son retour sur scène.

  • Quels sont les prix des billets de Taylor Swift sur le marché secondaire ?

    Les prix peuvent atteindre jusqu'à 45 000 dollars, bien que les billets primaires soient plafonnés à 900 dollars plus frais.

  • Comment la rareté affecte-t-elle la demande de billets ?

    La rareté crée un sentiment de pénurie qui augmente la demande et permet des prix plus élevés.

  • Les autres artistes connaissent-ils la même situation de forte demande ?

    Seuls les superstars comme Taylor Swift ou Bruce Springsteen peuvent générer une telle demande et des prix élevés.

  • Les fans sont-ils prêts à payer des prix élevés pour voir les concerts ?

    Oui, beaucoup de fans sont prêts à payer des prix élevés pour une opportunité de voir leurs artistes préférés en direct.

  • Existe-t-il d'autres alternatives pour voir un concert si on ne peut pas y assister en direct ?

    Oui, il est possible de regarder des vidéos de concerts à la télévision ou sur des plateformes de streaming.

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  • 00:00:00
    she is obviously a brand onto herself
  • 00:00:02
    and there are people that are willing to
  • 00:00:04
    spend anything and everything to get a
  • 00:00:06
    chance to see her yes and I did invent
  • 00:00:08
    that phrase out of desperation I was one
  • 00:00:10
    of the people who tried to get tickets
  • 00:00:12
    last week and the reason why we decided
  • 00:00:14
    to write this story is because I was
  • 00:00:16
    thinking about supply and demand too
  • 00:00:18
    intrinsic economic Concepts and how they
  • 00:00:21
    just don't apply in the situation well
  • 00:00:23
    they do apply but they returned upside
  • 00:00:24
    down nothing makes sense you have
  • 00:00:26
    skyrocketing demand limited Supply at
  • 00:00:28
    the same time you have accusations of
  • 00:00:30
    price gouging you have accusations of
  • 00:00:33
    Monopoly so all of the ingredients of a
  • 00:00:36
    perfect mess I love this I'm obsessed
  • 00:00:38
    with this this is a real economic lesson
  • 00:00:40
    to your point talk to us about pent up
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    demand though because it's been four
  • 00:00:45
    years since she's been on tour we've all
  • 00:00:48
    been waiting for this album midnights
  • 00:00:50
    was fantastic and also cursing on it
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    though I mean good for her she's an
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    adult woman she can do whatever she
  • 00:00:57
    wants but talked a little a little bit
  • 00:00:59
    about that pent up demand exactly and
  • 00:01:02
    that's as you said that's what you're
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    seeing here you're seeing people who
  • 00:01:05
    haven't had a chance to see their
  • 00:01:07
    favorite artists for two years in the
  • 00:01:09
    case of Taylor Swift it's going to be
  • 00:01:10
    five years by the time she she hits the
  • 00:01:13
    stage next year so you have a lot of
  • 00:01:14
    people who may
  • 00:01:16
    maybe they've been saving throughout the
  • 00:01:18
    pandemic to to see their favorite
  • 00:01:20
    artists play live but maybe they're just
  • 00:01:23
    thinking they don't have any savings but
  • 00:01:24
    give us some idea of what they're paying
  • 00:01:26
    because these are some pretty steep
  • 00:01:27
    prices I mean at least on the secondary
  • 00:01:28
    Market what are we talking here I know
  • 00:01:30
    we've mentioned 40 000 at the high end
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    but what are we looking at for like just
  • 00:01:33
    regular tickets yeah so the interest the
  • 00:01:35
    interesting thing here is that when you
  • 00:01:36
    look at the primary Market tickets were
  • 00:01:39
    capped so you could not pay more than
  • 00:01:41
    nine hundred dollars plus fees but when
  • 00:01:43
    you look at the secondary Market you can
  • 00:01:45
    see some tickets going for as much as 45
  • 00:01:48
    000 I don't know if anyone's gonna pay
  • 00:01:51
    for it but the price is there yeah it's
  • 00:01:54
    fine it's an arm and a leg uh but let's
  • 00:01:56
    talk about the resellers where those
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    venues where it is going for 45
  • 00:02:01
    000 it's not necessarily a slam dunk I
  • 00:02:04
    mean there's taxes involved here surely
  • 00:02:07
    right oh yes for sure there's a lot of
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    things involved you have taxes but you
  • 00:02:13
    also have the fact that demand at this
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    point is almost stick right and I think
  • 00:02:17
    that's the biggest premium that you're
  • 00:02:19
    seeing here it's the fact that these
  • 00:02:21
    people when we were talking about
  • 00:02:22
    pent-up demand they're willing to pay
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    this much they're willing to go hard on
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    that I am curious I mean obviously we
  • 00:02:28
    know Taylor Swift it's kind of a brand
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    that is sort of at that upper echelon
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    there's only probably a couple other
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    artists out there like her that could
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    probably Ariana Grande well I was gonna
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    say Beyonce and you know so the Ariana
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    Grande uh who knows but I am curious
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    that when you get down to I know
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    offensive artist kind of the second tier
  • 00:02:44
    artist here are you still seeing the
  • 00:02:46
    same kind of patterns not necessarily on
  • 00:02:47
    the aggregate price of what they'll pay
  • 00:02:49
    but the idea that people are willing to
  • 00:02:50
    pay a significant premium to go see
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    those artists as well I was talking to
  • 00:02:54
    economists exactly about it and they
  • 00:02:56
    were telling me that's not the case when
  • 00:02:58
    you have when you're a superstar you can
  • 00:03:00
    do anything you want you can generate
  • 00:03:03
    the sense of scarcity that ends up
  • 00:03:04
    increasing Demand right yeah but you did
  • 00:03:07
    see some similar examples in the U.S you
  • 00:03:10
    saw a similar example with Bruce
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    Springsteen earlier this year tickets go
  • 00:03:15
    on for it ten thousand dollars yeah that
  • 00:03:17
    was a was that the Broadway show he did
  • 00:03:19
    or something uh it was his tour in
  • 00:03:21
    Jersey yeah so people were
  • 00:03:25
    real everybody's trying to get tickets
  • 00:03:26
    for that before the pandemic yeah I
  • 00:03:28
    didn't see it well I didn't either I
  • 00:03:30
    mean it was kind of expensive what would
  • 00:03:31
    you pay for Taylor I would pay a
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    thousand dollars that's my ceiling what
  • 00:03:34
    would you pay uh not a thousand dollars
  • 00:03:37
    I uh you know I'm perfect you know but
  • 00:03:40
    but it gets to the other issue here too
  • 00:03:42
    which is really just the idea that you
  • 00:03:44
    can still see these people in other
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    venues you may not see them live but I'm
  • 00:03:46
    sure there's going to be a concert video
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    I'm perfectly happy waiting for that
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    concert video and watching it for free
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    on Netflix I don't know but you think
  • 00:03:52
    about her fan base it's a lot of
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    Millennials who maybe have some wealth
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    by now who maybe want an experience with
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    their friends from high school maybe
  • 00:03:58
    that's what I want but in any case
  • 00:04:00
    Augustus arrived this was a fantastic
  • 00:04:02
    story thank you so much
Tags
  • Taylor Swift
  • concert
  • demande
  • offre
  • prix
  • économie
  • rareté
  • prix secondaire
  • superstar
  • fans