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Enterprise Computing preliminary course
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unit 1 interactive media and the user
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experience so with this actual unit here
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we're taking a look at interactive media
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so the use of multimedia types within
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specific software and systems okay that
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allow for interactivity from the users
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so those media types being things such
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as text image audio video animation okay
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and then behind them the use of
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hyperlinks that so things can be clicked
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on within specific systems so the user
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can control their experience within that
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type of system now ultimately what's
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happening with these systems is we're
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developing a targeted user experience
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that of entertainment or education or
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some sort of experience we want the user
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to have in a positive way so that they
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keep coming back to this type of system
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and want to keep on using it so that's
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what this actual unit is going to be
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about
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the first sub topic within this unit is
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that of the ubiquity of interactive
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media and what ubiquity means is that
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this interactive media is everywhere
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it's being used in many different types
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of Industries in many different ways
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okay it's already out there and pretty
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much the success of Enterprises is
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knowing this and using interactive media
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themselves so that they can engage with
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users and develop your positive user
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experiences for their own customers so
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that's what we're trying to understand
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here with this subtopic now this is the
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largest subtopic of this unit of the
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prelim course and basically it takes up
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three quarters of the knowledge and
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content so a lot of the terms we're
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going to go through here makes up most
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of this unit so let's start off with
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first with just understanding what is
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interactive media and user experience as
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I mentioned it's the use of the
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different media types in order to create
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an experience for users that is targeted
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and hopefully positive to keep them
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coming back
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now When developing these systems we
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need to factor in the issues associated
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with these systems and we've got three
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categories of issues legal issues that
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relate to laws in place that are
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obviously mandatory and enforceable that
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must be abided by by the systems we
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develop
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social issues related to the
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interactivity options between users
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which can be both positive and negative
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okay but how we are developing virtual
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communities and obviously what happens
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within those virtual communities based
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on the experience by our system and then
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finally the ethical implications of the
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systems created okay reflected upon the
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morals and values of the community we're
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creating for and we want to abide by
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that if we want people to use our actual
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system so we need to know what they
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think is right and wrong and make sure
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that our system aligns with that if we
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want them to use it
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the next area of this is the evolution
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of interactive media and we look at some
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of the technology that has developed
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over the last few years that is kind of
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now the foundation of what we have in
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interactive media systems so that are
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blogs where people can make posts of
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specific media types all right and then
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other users can comment on those posts
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and their comments are listed beneath
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the original post this means other users
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the platform can then come along and not
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only see the post but also see other
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users comments and then comment
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themselves creating a great sense of
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community now these used to be dedicated
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sites but now obviously this blog type
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of technology is embedded into social
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media and as a foundation of it okay so
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that all users can interact with each
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other and talk about what's been posted
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the next area is out of online video
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through streaming services Now video can
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be distributed through the internet and
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not necessarily need to be downloaded
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and that used to take forever in the
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past because video was of such large
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file sizes but now with compression
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techniques such as MP4 and the fact that
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the streaming service can buffer the
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actual data live to the user system
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without them really having to wait any
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time to view the video okay has made it
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a lot more efficient and supports the
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user experience when they want to watch
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a movie because they get it quick they
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get a high resolution high quality at a
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very low compressed rate
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and then stemming from that too with
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audio how digital radios changed from
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the traditional sense of a single
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Channel being broadcast from a broadcast
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station now through a higher frequency
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radio stations can broadcast multiple
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channels from their station in a digital
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rate meaning that users don't just have
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to watch it on or listen to it on their
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radio and this is the same with
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streaming services with TVs they can
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actually listen or watch those elements
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on multiple devices their computers
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their tablets their mobile phones their
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gaming consoles because it's talking a
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digital language it can be understood by
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digital devices okay so those Evolutions
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have allowed for the expansion of
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interactive media systems now stemming
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from this is who owns the data okay and
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that's what IP relates to intellectual
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property which is around for all types
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of creativity all right those people who
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create something are automatically
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awarded intellectual property unless
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they are working for a specific business
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that is paying them to develop something
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where then we get a bit of a gray area
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and certain terms and conditions need to
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be met to say who is the creator who is
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the owner and all of that
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then another Branch from this is known
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as icip which is indigenous culture
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intellectual property which is that for
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the protection of the actual indigenous
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peoples uh traditions and their cultures
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and the things that directly relate to
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them in order to support those
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Traditions so this might be things such
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as artwork ceremonies and uh songs okay
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that have been developed over the
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centuries you know and been kept alive
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okay for these indigenous cultures and
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in Australia we have our own of the
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Aboriginal and Torres Strait Islanders
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so it makes sure that they celebrate
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those traditions and that it is known
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that it is their Traditions so it
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prevents others from exploiting their
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traditions and ensures that any profits
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that come from their Traditions go back
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into these communities supporting our
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indigenous Nations
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the next area we'll look at then is
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interactive media's contribution to
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Enterprises and these are obviously ones
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that you might have already seen
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yourself so firstly in online training
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where the different media types can
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create engaging experiences allowing
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people to learn okay there's obviously a
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lot of apps out there where you can
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learn straight from the app if you want
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to learn a specific language where you
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can speak into your actual mobile phone
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and the app will then tell you the
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translation of that word you just said
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into another language as well as a
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literacy and numeracy activities for
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children okay which are heavy on
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animation and video and audio allowing
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them to learn basic concepts without the
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need to read it's instead taught through
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audio and through animation so they can
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learn how to read okay being supported
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by the other media types
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we then have entertainment and
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entertainment obviously we think of
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movies and gaming and now that's been
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enhanced through things such as virtual
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reality okay allowing users to be
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engaged within environments where they
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control what happens okay as well as
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what's being done with movies and the
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level of Animation how we can create
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whole new worlds okay for users through
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entertainment you know provide that
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experience of escapism where they feel
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like they're in another place altogether
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when interacting with entertainment
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types of software and then finally
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specialist apps apps that allow us to do
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things that we could never do before
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okay or make those things we could do
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before a lot more efficient such as
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delivery tracking when we order items
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online okay there are specialist apps
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such as Uber and ubereats okay that
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allow us to order Services whether it be
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to a car to pick us up and take us to a
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destination or get food delivered to our
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house it helps us connect with someone
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who can do that connect with a specific
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store and allow for that person to go to
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the store and bring bring us our food
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without us ever having to move up our
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seats so it improves our quality of life
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there okay and obviously there's a
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variety of specialist apps that even
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help us within our own Industries in
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doing our work through providing
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measurements and use augmented reality
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to put overlays on things we point our
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cameras and tablets at okay enhancing
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how we do our work so we're very lucky
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to live in nature we have that
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technology to support us
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the next areas out of Hardware
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performance requirements the fact that
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we need to have a certain degree of
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Hardware running on systems in order to
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support the software okay because
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interactive media does make use of those
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media types specifically video and
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animation that can be quite taxing on a
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system in relation to Hardware
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requirements and once it does have that
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impact can lead to lag or can lead to
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crashing if the hardware requirements
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aren't met so we need something as a
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high-powered CPU for the processing of
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this data for the rendering of graphics
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and obviously the frames per second for
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the video which will be supported by a
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graphics Processing Unit A GPU which can
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be expanded upon with cards and then
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obviously Ram as well for putting all
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this live data on screen for the user to
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interact with these files can be quite
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large as well for interactive media so
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we need to have a hard drive or solid
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state drive behind the scenes to store
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the data on if it is on a local system
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but then quite often these days too they
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are internet-based systems which connect
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to the cloud so that means we need to
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have appropriate Communications
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technology in order to connect to the
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cloud and stream the video data to our
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system or allow us to access files for
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us to do collaborative work so the
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hardware needs to be in place for the
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success of these systems
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the next areas of supporting the
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creative process so platforms allow
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users to create within their
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environments such as Minecraft such as
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roadblocks for sandbox gaming where
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you're not just creating things but then
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you can share your creations with other
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users okay then they can build upon or
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interact with them too once again
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creating that Community aspect social
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media too has this same type of notion
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to where users can create graphics and
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videos or share their ideas through
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posts and share them within their
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networks and people can comment on those
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through that blog like technology and
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then also reshare through their own
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networks allowing businesses and
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specific users Brands to be expanded
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upon throughout the world through people
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sharing their data okay through social
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media platforms okay and then while all
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this data is out there being shared it's
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important to note digital creating
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comments the ownership of that data and
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what other users can do with that data
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through specific Creative Commons okay
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whether people can only share that data
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and keep it in the way that it is or
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they're allowed to re-edit it but if
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they re-edit it they've got to
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acknowledge the source or if they're
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just re-sharing it they've got to
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acknowledge the source so there are
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specific Digital Credit comments that
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outline what users can do with specific
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data that's shared over the internet and
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obviously it's very easy to copy and
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paste data so we have to be mindful of
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this to ensure that we're not breaching
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Creative Commons as well as certain
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types of Ip which we mentioned earlier
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the next area then is the influence uh
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interactive media can have on human
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behavior and obviously there's positive
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and negative okay there is part of
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positive Elements which relate to
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creativity and the sharing of ideas but
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then there's also negative elements
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related to addiction and people find it
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hard to pull themselves away from the
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screen
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stemming from this we specifically have
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an influence that is targeted on
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consumers okay which is what businesses
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want to do guiding their choice through
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the use of algorithms in their specific
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platforms that kind of map out what do
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users like looking at on our platform
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and then showing other things within the
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platform that they might want to watch
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just as how YouTube shows you videos you
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might be interested in based on what
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you've been watching okay your browser
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will store cookies about specific
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websites to make it easier for you to
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interact with the website and obviously
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enhance your experience through
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increasing the speed at which uh files
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load on the website because you've
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already seen them before from the
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previous time you visited as well as
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have autofill options for your actual
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name password information as well as
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financial data too so hopefully if
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you're on eBay it makes the experience a
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lot easier for you to purchase an item
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because it remembers all your card
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details Tails or your PayPal details
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making it quicker for you to purchase
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and making it easier for you to purchase
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which is another one so they can
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hopefully get you to purchase quicker as
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opposed to you second guessing yourself
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and then maybe talking yourself out of
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purchasing an item and then also the
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most traditional type of way uh
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consumers behavior can be influenced
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online through the use of pop-ups and
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targeted advertising on social media
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platforms okay which is specific for you
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okay and differs to other users so
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you'll just see certain ads pop up based
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on what you're looking at and hopefully
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wanting you to click through those ads
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so you can visit the advertisers website
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hopefully purchase something there too
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all right now from here then we look at
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how interactive media encourages human
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connections now there's that of
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crowdsourcing when someone wants to
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start a business or build a specific
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type of interactive media product there
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are Avenues out there like Kickstarter
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that allows them to fundraise and allows
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people to donate money and buy them
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specifying what is their cause what do
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they want to create and by putting it
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out there people can see oh is this
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something that I think would be very
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valuable they then can donate to this
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actual platform and based on how much
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they donate they can also be given a
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reward the actual user that does donate
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and it could be that they actually get
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the actual software once it's been
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created or a variety of other extensions
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and media or consumables that will be
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given to them based on the size of Their
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donation and that will be listed on the
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crowdsourcing website and then hopefully
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the people can raise the amount of money
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they want and they might even have
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extensions saying if they raise more
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than the money they need they'll build
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even more things with the actual money
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that they're going to get so it
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encourages that level of creativity and
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Community to create new ideas and new
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systems encouraging people to be
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creators
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also what we have are these massive open
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online courses for people to learn
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things okay everyone thinks they're an
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expert these days and there's lots of
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online courses out there obviously I'm
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biased to the teachers being the experts
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and encouraging them to make their own
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online courses out there as well as
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professionals within specific Industries
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okay who know things they can create
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courses out there for many users all
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over the world to access and I guess the
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side of it is the people who sign up
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need to ensure that they are getting a
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professional or an educator okay behind
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the scenes okay so that'll ensure that
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the course they're getting is made by an
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expert and someone who will be able to
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teach them in whatever they are wishing
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to learn and then the other area with
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human connections is of massive
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multiplayer online games okay many games
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are online these days and obviously we
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can have many users okay there are games
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like OverWatch and even Minecraft which
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I've talked about before allow for
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multiple players to play together and
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them to build things together interact
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with each other okay many users from all
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over the place okay creating those great
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virtual online communities
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okay and then the final area of the
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ubiquity of interactive media is that of
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the creation of digital identities the
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fact that when we are gaming or when
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you're on social media we have an
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e-profile and we create that ourselves
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we can pretty much write anything we
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want for that or put whatever pictures
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we want for that and that is our avatar
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for who we are online and that leads us
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into the second point of the identifier
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versus the identity what we put out
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there about ourselves versus who we
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actually are and there can be a
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disparity there purposefully done for
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privacy's sake okay to for who we are
00:15:45
online or to spread a message of
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positivity out there too and whatever
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we're trying to get across okay people
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might try to use these things for
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profiling who we are because we can
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search users accounts okay and that
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might be done by businesses when you're
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applying for a job look at who you are
00:16:01
online but then in order to protect
00:16:04
users too they can establish privacy
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settings that which gives only specific
00:16:08
users that the person kicks off allow
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them to see their accounts and see what
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information they have with their
00:16:14
accounts okay and then depending on the
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platform too that could be open or could
00:16:18
be quite restrictive depending on the
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social media platforms we are using but
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essentially digital identities they may
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vary between our different social media
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and gaming accounts very uh differently
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depending on our purpose for why we are
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using them there but obviously
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understanding why we do that and the
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settings that are in place in order to
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protect us at use users so that's it for
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the first topic of this unit the next
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two topics are quite smaller in
00:16:43
comparison but involve a bit more
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creativity and the development
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components of the unit so the first one
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is that it's capturing storing and
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integrating data for interactive media
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systems so firstly of selecting file
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formats and as already mentioned for
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video things such as MP4 there's also
00:16:59
mp3 for audio and then obviously things
00:17:02
for text and audio and images as well
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that have appropriate compression
00:17:07
techniques for keeping file sizes low
00:17:08
but also still retaining a high quality
00:17:12
of media but then also compatibility
00:17:14
with systems okay that the software
00:17:16
we're going to be using conjunction with
00:17:17
our media types is compatible in
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bringing all our data types together and
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then can be used by our users when
00:17:23
they're in Access interactive media
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system
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the next category is the use of software
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okay what software will we be using as a
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part of it will our actual site be
00:17:33
web-based and be run through an internet
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browser when our user visits our site or
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we'll be developing an app from the
00:17:39
ground up that needs to be downloaded so
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it can be viewed on a mobile device in
00:17:42
order to increase user experience so
00:17:43
that needs to be factored in with user
00:17:46
software we then got to think of
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Hardware too we spoke about Hardware
00:17:50
before in the CPU RAM storage devices
00:17:53
and then Communications technology for
00:17:55
interacting with cloud-based systems but
00:17:58
then we've also got to look at
00:17:59
Hardware's place in compressing data
00:18:02
okay because like we said a lot of these
00:18:04
file types we use we want to use this
00:18:05
for compression so it speeds up the
00:18:07
process of displaying the media types
00:18:09
and improves that user experience so
00:18:11
that are lossy compression where we
00:18:13
can't revert data back to its
00:18:15
uncompressed state and then lossless
00:18:16
compression types where we can revert
00:18:18
data back to its uncompressed state
00:18:20
where it's at full quality once again so
00:18:22
their factors on the actual way that we
00:18:24
store data their file sizes and user
00:18:27
experience
00:18:28
we then have how UI impacts on user
00:18:31
experience so UI means okay the user
00:18:34
interface so what you see on screen now
00:18:38
it also depends on the device you're
00:18:39
using too because the user interface for
00:18:42
a desktop computer involves the use of a
00:18:44
mouse and keyboard where you're clicking
00:18:45
on things but then the user interface on
00:18:47
a tablet and touchscreen technology has
00:18:50
bigger icons because people are usually
00:18:51
interacting through pressing with their
00:18:53
fingers which are a lot chunkier than a
00:18:55
cursor okay and they need to be able to
00:18:57
interact in that way and then there's
00:18:58
other systems too that involve user
00:19:01
movement with that accelerometers and
00:19:03
obviously um headsets for virtual
00:19:05
reality that need to read data based on
00:19:08
users movement information too so the
00:19:11
user interface provided it's kind of
00:19:13
that front line for user experience and
00:19:15
how well the user can interact with that
00:19:17
user interface will ultimately affect
00:19:19
their experience and basically what data
00:19:22
comes back to them and through the
00:19:24
interface will obviously relate to their
00:19:26
enjoyment
00:19:27
we then have the final area here of
00:19:30
developing and engaging ux So that
00:19:32
obviously factors in UI and this is
00:19:34
something we need to actually do as a
00:19:36
part of this unit and that's why it's in
00:19:37
yellow we need to create an actual
00:19:39
interface that is a positive user
00:19:42
experience for whatever our assessment
00:19:44
is telling us to do factoring in these
00:19:47
design elements now this then stems over
00:19:50
to the final subtopic that of creating
00:19:53
an interactive media system so the first
00:19:55
bit doing is applying design thinking
00:19:59
okay going through a design process in
00:20:01
our head understanding the problem
00:20:03
planning our Solutions building that
00:20:05
solution and then evaluating that
00:20:06
solution okay and in the context of this
00:20:09
user unit as per the syllabus we want to
00:20:11
develop a front-end web-based system and
00:20:14
by front end meaning what the user sees
00:20:16
so not the behind the scenes stuff okay
00:20:18
of the data where it's stored and all
00:20:20
that the front end where they might be
00:20:22
entering their data and what happens on
00:20:25
screen a pretty much everything on the
00:20:27
user's end there because it is front end
00:20:29
we want to see those ux and UI
00:20:31
principles okay that of layouts color
00:20:34
schemes of balance within screen all of
00:20:37
that within the actual work that a
00:20:40
student puts forward in order to get
00:20:42
marks okay a positive user experience
00:20:44
need to be developed by students okay in
00:20:46
order to be successful in this unit
00:20:49
the next category is developing an
00:20:52
interactive work of Journalism so
00:20:53
specifically you're creating some sort
00:20:55
of article that is making use of media
00:20:58
types okay telling a story potentially
00:21:01
through this front-end web-based system
00:21:03
that's what it's kind of looking like as
00:21:06
the syllabus writes it here okay you're
00:21:08
making an online work of Journalism
00:21:11
the next area is applying user
00:21:13
interaction and ux how does the user
00:21:16
interact with this actual website okay
00:21:18
and that should be seen through your
00:21:19
development okay and we have
00:21:21
communication processes you might embed
00:21:23
social media functions within your site
00:21:25
or have some sort of blogging system for
00:21:28
the user to interact with your website
00:21:29
the ability to search sort and make
00:21:32
selections within the website will also
00:21:34
increase their interactivity or you
00:21:36
might actually embed a game into your
00:21:37
website that allows your users to
00:21:39
interact okay how you do that there's
00:21:41
many different ways and we'll see what
00:21:43
kind of comes forward with what
00:21:45
available platforms are out there for
00:21:46
embedding into our websites and then the
00:21:49
final area of this actual unit is out of
00:21:51
the different project management
00:21:52
approaches so I already kind of alluded
00:21:54
to the prediction the traditional
00:21:56
technique of going through the actual
00:21:57
steps one by one but then there are
00:21:59
obviously other areas such as
00:22:00
Outsourcing areas to Specialists so they
00:22:03
can create portions of your design for
00:22:05
you prototyping where we're developing a
00:22:07
working model and obtaining feedback and
00:22:09
then modifying our systems based on
00:22:11
feedback customization where we already
00:22:13
have templates of things available and
00:22:15
then we modify them to meet our audience
00:22:17
as well as agile methods where we don't
00:22:19
really have a structure we're more
00:22:21
focused on teamwork and getting an
00:22:23
output out there quickly okay and then
00:22:25
developing that output and expanding on
00:22:27
that output okay once an initial version
00:22:29
is out there and continually building
00:22:30
upon it with updates so I hope this
00:22:33
video has given you an understanding of
00:22:35
this first unit of the Enterprise
00:22:36
Computing syllabus okay it is quite
00:22:39
Broad and obviously making use of a lot
00:22:41
of new technology but a lot of modern
00:22:43
technology as well okay but
00:22:45
understanding that how interactive media
00:22:47
it's everywhere and if we're going to be
00:22:49
successful with our Enterprise systems
00:22:51
we need to adopt these principles
00:22:53
related to interactive media that of ux
00:22:55
and UI ensuring that we are creating
00:22:58
systems that meet our specific targeted
00:23:00
audiences
