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I grew my Instagram theme page to over
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900,000 followers made over $100,000
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from it and then sold the business for a
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very nice amount and now today I'm going
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to walk you through exactly how I did it
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and how I would go about doing this
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today so you can help apply it to your
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own accounts now as I've now sold this
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business I'm going to give away all the
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secrets that I can give you in this
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video so I can help you the most is
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there's no reason for me to hold
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anything back now what a theme page is
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for those of you who are new is an
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account on Instagram based around a
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specific topic that you can grow to tens
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if not hundreds of thousands of
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followers and in some cases Millions
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without showing your face or sharing
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your name or filming any content
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yourself now these Pages can in some
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situations turn into a very serious
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income with some of them making crazy
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amounts of money although that's
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definitely not the average but it's
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entirely possible to make a good side
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income from doing so now I'll throw some
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examples on the screen for you but
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probably the most prominent theme page
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sale was actually a collection of meme
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Pages which sold for $85 million do I
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believe it was Warner Brothers now to
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get started with one of these you're
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first going to need a theme this could
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be your favorite sport a hobby you love
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an industry you're interested in or
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anything really and once the theme page
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could be about anything you want to find
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something that you're highly passionate
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about if you want to grow it fast and a
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demographic who are willing to spend
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money on the niche if you are wanting to
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monetize it well now good niches that
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combine both of these are typically in
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the subcategories of health wealth
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relationships as well as things that
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people spend a lot on such as fashion or
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certain Sports and hobbies now as
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mentioned if you're really passionate
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about the niche you'll put in the time
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and care to grow it you'll give it the
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attention and you'll research it if the
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people who follow this account are
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willing to spend money on it you'll be
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able to sell something and then make an
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income from it or partner with companies
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who can do it for you that gives you a
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rough idea what you want to create the
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account about so you want to have a
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think about that write down a few ideas
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maybe sit on it for a couple days and
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then come back to the rest of this
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second you want to create the account
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now the fundamentals here is to get a
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username that represents your brand
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without it being too long and avoiding
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numbers dots and underscores wherever
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possible you can use a username
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generator online to put in a keyword and
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find a name that hasn't been taken on
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socials you can use chat GPT or AI
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however I personally think it's just
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worth taking time to think about your
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brand thinking about your positioning
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then try and choose your own name from
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here you want to go into canva and
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design a simple logo that is bold easy
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to read and most importantly represents
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your brand your name section is in all
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about SEO you already have your brand
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name as a username now you want to
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include keywords for SEO in your name
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for example if you have a golf theme
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page you might include golf news
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highlights and tutorials this way when
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people search those keywords your
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profile can show up to finish off
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setting up your profile you want to look
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at your bio now the opening line should
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be the key reason people should follow
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you maybe use the best golf clips from
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around the world posted daily or some
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sort of unique value your page brings
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now this is really important to get
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clear on in general so that you know
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what sets you apart from the rest of the
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accounts on social media understanding
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your unique value will come into play
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for every area when it comes to building
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your brand online now the rest of your
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bio should back up this initial
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statement provide more context and
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relate to your dream audience now
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further down the line we will use the
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final line of your bio as a call to
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action to push traffic to an offer but
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for now don't worry about that as we
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more focused on growing your account you
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can monetize your account further down
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the line that takes us on to step three
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which is to start creating content and
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get it out there now this is what will
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make or break your account good content
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means everything else will work 10 times
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easier average or below content will
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mean even the best growth strategies are
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tough now I'm just putting that out
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there as something to remember because I
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don't want you to get too stressed out
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about that and then not post content
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because when you start is when you've
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got the best ability to test stuff
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because you don't have a large audience
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and you don't have the risk of messing
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something up so start posting content
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but keep in mind that you always want to
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be chipping away at making it better and
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better and better because that is what
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really makes the difference especially
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as a theme page you need to find a way
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to create content that is valuable
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insightful relatable sharable
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educational or a mix of them all now I
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see a lot of accounts that will go out
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there and just find other Pages bigger
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in their Niche and simply repost their
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content to grow Their audience now
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whilst this can work and it can build a
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following quickly it usually means the
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page lacks any Community because your
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content is simply all reposted there's
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no branding to it there's no Nuance to
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it and it's kind of all over the place
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so it's totally fine to and leverage
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other content that is shot by other
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people that is performing well however
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you want to find a way to put your own
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spin on it or edit together a bunch of
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different pieces of content to create
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something fresh add your opinion add
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some context and so on if you are using
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someone else's video find a way to add a
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new hook or like I said provide more
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context whether it be in the video
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itself or down in the caption the theme
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pages that build the strongest brand
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typically take the time to learn how to
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create great content right rather than
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just reposting other people's content it
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may slow you down in the short term
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because it takes more time takes more
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skills and you have to build these
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things but it will pay off massively for
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you in the long term I will link below
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previous videos I've made on this
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channel that go more in depth into
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content creation for theme Pages if you
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need more help around that but make sure
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that you are posting ideally sort of
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anywhere from 1 to two maybe three times
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even per day I would say start out with
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once a day and then build it from there
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as you can that's crucial to get enough
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practice to create great content
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maximize your chances of something going
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viral and grow your page at the fastest
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I will say if you're creating really
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high-end content and it takes a ton of
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time to create maybe you drop this down
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to posting every second day because you
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don't want to rush your stuff out there
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but often times that just comes from
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people procrastinating and they don't
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actually need the extra time and they
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could get it done much faster once
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you've got that sorted the fourth step
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is going to be focusing on growing your
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first 10,000 followers now like I've
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mentioned a few times throughout this
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video the Kyo growth will be the quality
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of your content because if you're
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posting great stuff then people will
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want to follow you they'll want to
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engage with it these factors will lead
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to the algorithm pushing it to more
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people who then want to follow and
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engage which will lead to your account
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blowing up so first and foremost before
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worrying about your growth strategies
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take that extra bit of time on your
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content because if you do invest your
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time effort and money into creating the
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best stuff you can it will pay you back
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in saying that there are ways you can
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speed up your growth and one of the best
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ways to do this is by leaving genuine
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comments on other posts within your
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Niche this is something I'd spend hours
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per day doing when I was really trying
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to grow aggressively I probably wouldn't
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be doing it that much if you're starting
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out because your time's valuable but you
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do want to spend some time doing this
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now we're going to run with the golf
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example again and if you have a theme
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page all about golf chances are you love
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golf and already consume lots of content
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about golf so now simply make it a habit
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that when you do consume this content
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comment on it leave your opinion on
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different memes or different courses or
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techniques or players or events or news
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or rule changes or whatever it might be
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that you see come up and this works
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because it puts your comments in front
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of heaps of other people who love the
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same topic some of which will check out
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your profile and follow you and if
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you're commenting on 50 different pieces
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of content per day that each get 100,000
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views because I posted on bigger
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accounts that's 5 million views
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collectively on the content that you're
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commenting on now of course it's only
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going to be a tiny percentage of people
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who view this content that then look at
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the comments that then see your content
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that then go through to follow your page
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but even if it's a fraction of a
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percentage of people who do so you can
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still gain 10 to 100 highly targeted
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followers every day by doing this
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especially if the content you're posting
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is on point these followers will then
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engage with your stuff and Instagram
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will push it out to more people who are
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similar to them and who will follow you
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as arguably the best free growth
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strategy you can use that will always
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worked this worked when I was growing
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Pages back in 2015 16 2017 right through
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to today and it's never going to stop
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you just need to make this a habit as
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the majority of people already consume
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plenty of content in their Niche if it's
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a niche that they like so the only
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switch you have to make is instead of
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just consuming it you also leave a
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comment on it now the other powerful way
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to grow is collaborations find accounts
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in your Niche who have a similar sized
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audience and find ways you can
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collaborate on content together so you
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can each grow for it now the third
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factor that comes into your growth is
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compounding if you do everything right
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for the next 30 days you could go from 0
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to 1,000 followers if you do the exact
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same thing every day for the next 30
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days you could go up to 5,000 followers
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and then the next 30 days you go up to
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20,000 followers and then the next month
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and the next month and the next month
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becomes bigger and bigger and bigger and
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the only difference between you gaining
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1,000 new followers in the first month
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and 15,000 in the third is because of
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your compounding because as you keep
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getting better at making content the
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algorithm better understands content you
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have more of an audience and you have a
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better understanding of what's working
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and you've got momentum which is a
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massive factor in the algorithm
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everything starts to accelerate now a
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great example of this is Alex hosi
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everyone loves the guy real popular
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online 3 years ago in June of 2021 he
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gained 860 total followers on Instagram
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for the month but if you look at the
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last 30 days he's gained 91,000
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followers now if you want to look at an
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even shorter timeline a few months after
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June of 2021 where he only gained 8800
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followers he was gaining thousands per
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month that had tripled or quadruped or
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even more so in a space of a couple
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months after posting content for over a
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year because of his momentum now sure
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his content is way better and he posts
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more but that's only because he let his
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efforts compound initially and jumped on
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that momentum so you want to build
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momentum and let your actions compound
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to see the true growth on the other side
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of it too often I'll see people go for a
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couple months stop when more often the
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not if they just stuck at it they would
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still get results now that your audience
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has grown we want to begin monetizing
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the page which is the fifth step now I
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will say Do not focus on this too early
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again I see people try and do this from
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day one and it's just not worth it
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because when you're account is new all
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of your effort should go into creating
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better content nurturing your community
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and learning how to grow do not split
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your focus in attention into monetizing
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your account a lot of people at times
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have thought putting a link in your bio
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and doing stuff like that slows down
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your growth and if you choose to
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monetize earlier it's going to hurt your
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growth because of the algorithm and
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while some of that stuff might have a
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minor impact the main thing is it's just
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your attention because all of a sudden
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instead of spending all your time trying
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to create better content grow your
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audience and nurture everyone you're
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spending half your time now trying to
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make sales and trying to learn about
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that new skill and therefore you're
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spending way less time doing the stuff
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you used to that was growing and so you
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want to make sure that until you've got
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really good systems in place and you're
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growing really fast and you've got a
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good understanding of that you put your
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attention there however once you've got
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all of that sorted you can begin
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spending some of your time thinking
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about monetizing your account there's
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lots of ways you can do this but really
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there's three key ways that most people
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do and that are pretty effective and
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will sort of always work the first one
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is going to be sponsored posts where you
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get paid per post by a business or
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account to promote them the second one
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is affiliate marketing where you get
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paid a commission for generating sales
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for a business and then the third one is
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going to be starting your own business
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now I have rank these three in order of
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easiest to hardest but equally least
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profitable to most profitable now
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starting out with sponsored posts this
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is where someone will pay you to promote
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their page or business on Instagram
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typically a low fee these could be
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anywhere from $10 up to since some
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accounts charging over $11,000 per post
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on a theme page but often times it's
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leaning towards the lower end of that
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unless you've created a really strong
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brand and loyal Community now this is a
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good way to make some income but more
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often than not you're still leaving a
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lot on the table because chances are
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whoever is paying you to promote them is
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making considerably more so that they
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can afford to pay you in keeping the
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difference themselves so yes it is a
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good way to start but then you want to
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learn what the person paying you as
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doing so that you can get paid more for
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your efforts now to start selling
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shoutouts or brand deals you first want
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to establish a price and put together a
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short PDF which has your reach and
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demographics that's in it to show people
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along with your price this way when
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someone asks you can send it to them
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they've got all the information within
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this you want to include prices for
00:13:05
story posts feed posts and then bulk
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packages of each of these of 1 3 five
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and 10 posts then you want to adjust
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your pricing based on demand if everyone
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is saying yes and you get too busy
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increase your prices if no one is buying
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because it's too expensive look to drop
00:13:20
them a little bit and keep going with
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that until you find a good equilibrium
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and then you can just slowly increase it
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along with your audience size now the
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next level up from this is affiliate
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marketing where you promotee a product
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in return for a commission and this done
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wrong can be a massive waste of time
00:13:36
because if you choose a bad product and
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Market it wrong you could do 10 posts in
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a row and make no sales whereas you
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could have made $30 per post for each of
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them and be sitting with 300 bucks
00:13:47
however if you choose a good product
00:13:48
with a good way of converting people
00:13:51
into leads and leads into customers and
00:13:53
you Market it correctly over those same
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10 posts you could get 10 sales of a
00:13:58
product that pays $90 commission and
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then all of a sudden you've made three
00:14:02
times as much as you would have with
00:14:03
sponsored posts you can even do more
00:14:06
there's many opportunities that pay much
00:14:07
better but the key here is you need to
00:14:09
find a product that really fits your
00:14:11
brand and has a smooth sales process
00:14:13
because if it doesn't align with your
00:14:15
audience no one will buy it and you're
00:14:16
just going to massively hurt your
00:14:18
reputation and your growth and even if
00:14:20
it is good if there's like a terrible
00:14:22
sales process in place you probably
00:14:24
won't convert many people either so what
00:14:26
you want to do is really understand your
00:14:28
audience understand their paining points
00:14:30
and find something that actually helps
00:14:32
them and actually fits us in a good way
00:14:35
and can convert attention into sales and
00:14:37
leads now I would say affiliate
00:14:39
marketing is a really good sweet spot of
00:14:41
being on one hand well paid but on the
00:14:43
other hand reasonably low effort once
00:14:45
you've got it set up because you can
00:14:47
often earn 20 to 60% commissions on a
00:14:50
product whilst not having to build any
00:14:52
funnels develop any products create a
00:14:54
brand handle payments fulfillment email
00:14:57
support refunds sales Etc now there are
00:15:00
theme Pages out there that are making
00:15:02
crazy amounts of money through affiliate
00:15:04
marketing uh and you'll see some people
00:15:06
flashing online massive numbers but it
00:15:08
is still reasonably possible to earn a
00:15:11
few hundred to a few thousand per month
00:15:13
with this now the third way that you
00:15:15
would look to monetize your account is
00:15:17
to build your own business on the back
00:15:19
end of it you identify a paying point in
00:15:21
your audience create a solution and sell
00:15:23
it whether this is a digital product in
00:15:24
the form of an ebook or a course maybe a
00:15:27
physical product you have sourced or
00:15:28
created maybe it's a software product or
00:15:31
a service that you may sell such as
00:15:33
Consulting video editing or a done for
00:15:35
you service now the reason this makes
00:15:37
you the most is because instead of
00:15:39
charging $50 for a post you could do a
00:15:42
post and get three clients who pay you a
00:15:44
few hundred a month each for some kind
00:15:46
of service however whil this is the most
00:15:49
profitable it's also the most effort
00:15:51
because first you need to build that
00:15:53
skill that you're going to sell create
00:15:55
the offer test the offer and then spend
00:15:57
time effort or delivering the product or
00:16:00
service which is a heck of a lot of time
00:16:02
and effort you have to keep tweaking all
00:16:04
of this stuff now the way I would go
00:16:05
about monetizing is I would suggest you
00:16:08
initially start out with sponsored post
00:16:09
to get some guaranteed income and start
00:16:11
to understand what offers and ads
00:16:13
convert well once you have made some
00:16:15
money from that and understand what
00:16:17
converts I would move up the ladder to
00:16:19
affiliate marketing where you are paid
00:16:20
on performance and you can increase your
00:16:22
income because you have an understanding
00:16:24
of what works well if you then want to
00:16:26
take things up a notch again you can
00:16:28
then work towards your own products or
00:16:30
your own business in the background but
00:16:33
again this takes a long time to sort of
00:16:34
develop test and then launch but often
00:16:37
worth it in the long run and then
00:16:39
finally the sixth step of this process
00:16:41
that I followed is outsourcing your page
00:16:44
so for many years prior to when I sold
00:16:45
the business I had someone else running
00:16:47
the account and this meant that I did
00:16:49
nothing on the account day to day yet
00:16:51
post kept going out the profile kept
00:16:53
growing and revenue kept coming in I had
00:16:55
multiple different people over the years
00:16:57
doing this but the key ke few things to
00:17:00
keep in mind here is obviously you need
00:17:02
high levels of trust to have someone
00:17:03
else managing your profile and having
00:17:05
access to this information and I would
00:17:07
typically suggest also creating a deal
00:17:10
that is part retainer and part
00:17:12
Performance Based this way they are paid
00:17:14
per month for creating and Publishing
00:17:17
content managing the community and all
00:17:18
of that and then they are also getting a
00:17:20
percentage of the revenue that they
00:17:22
generate this is a way to lower your
00:17:24
fixed expenses making it more profitable
00:17:26
for you and meaning you take less of a
00:17:28
loss a month where maybe no income comes
00:17:30
in while also rewarding them for
00:17:33
performing well so everyone wins now
00:17:35
doing this contine your profile into a
00:17:37
good passive income stream that can
00:17:39
produce income every single month and
00:17:42
makes your business more salable as well
00:17:44
if you choose to do that because a
00:17:46
business that makes slightly less per
00:17:48
year in profit but only requires a
00:17:50
couple hours of a month from the person
00:17:51
who owns it is worth a heck of a lot
00:17:53
more than one that makes slightly more
00:17:55
but requires the owners being all day in
00:17:57
the business so step you want to do here
00:17:59
is first create a document and write
00:18:00
down everything you do to run the page
00:18:03
daytoday how you find the content ideas
00:18:05
how you edit them how you publish them
00:18:07
how you grow the brand this becomes a
00:18:09
manual that the person you hire can
00:18:11
follow to replicate your results then
00:18:14
you want to create a second document
00:18:16
about monetization how you monetize the
00:18:18
page step by step whether it be how you
00:18:21
sell brand deals how you promote
00:18:22
affiliate products or how you generate
00:18:24
leads for your business this will help
00:18:26
them continue to bring in Revenue for
00:18:29
your business and in doing so you'll
00:18:31
make things really smooth as a
00:18:33
transition from you running the page and
00:18:35
getting results to the person managing
00:18:37
the page and getting results both of
00:18:39
these guides should be put together
00:18:40
after you've spent tons of time and
00:18:43
effort refining all of this refining the
00:18:45
way you find content ideas refining the
00:18:47
way you produce it refining all of these
00:18:49
different aspects so that you're getting
00:18:50
the absolute best results and have a
00:18:52
stepbystep system same with monetization
00:18:55
try all of these different things get
00:18:56
really good at it refining your system
00:18:58
and then write down the exact steps that
00:19:00
you use you do this and then this and
00:19:02
then this and then this and then that'll
00:19:03
make it much smoother to transition
00:19:06
that's it for today's video but if you
00:19:07
want more free game on how to grow your
00:19:10
audience and generate income from
00:19:12
Instagram go check out my free course
00:19:14
link below I also send out a weekly
00:19:16
email and I'll see you guys in the next
00:19:18
one
