Ethos, Pathos & Logos

00:03:16
https://www.youtube.com/watch?v=aUpiy67_nt4

摘要

TLDRThe content discusses Persuasion techniques inspired by Aristotle, highlighting Ethos (credibility), Pathos (emotions), and Logos (logic). Ethos aims to build trust by showcasing experience and professionalism. Pathos engages the audience's emotions through vivid imagery and impactful language. Logos employs logic and rational arguments, supported by facts and reasoning. Effective persuasion often integrates all three appeals to guide audiences towards a conclusion. For more information, visit the writing center's website.

心得

  • 🛡️ Ethos builds trust and credibility with your audience.
  • 💖 Pathos engages the audience's emotions effectively.
  • 📊 Logos uses logic and reasoning to persuade logically.
  • 🤝 Combining all three appeals strengthens your argument.
  • 🖊️ Professional presentation enhances your Ethos in writing.
  • 🌈 Vivid imagery enriches emotional appeal in Pathos.
  • 🔍 Use facts and figures to support Logos effectively.
  • 📚 Credible arguments guide audiences to your conclusion.
  • ✅ Ensure your documents are error-free for enhanced credibility.
  • 💡 Manipulation awareness protects you from being persuaded inaccurately.

时间轴

  • 00:00:00 - 00:03:16

    This segment introduces Aristotle's three appeals of persuasion: Ethos, Pathos, and Logos. Ethos seeks to build trust and credibility, Pathos aims to engage emotions, and Logos relies on logic and reasoning. Using these appeals can enhance the persuasiveness of writing and speaking, while recognizing their misuse helps protect against manipulation.

思维导图

视频问答

  • What are the three appeals in persuasion?

    The three appeals are Ethos, Pathos, and Logos.

  • How does Ethos help in persuasion?

    Ethos establishes trust and credibility with the audience.

  • What is the role of Pathos in persuasion?

    Pathos appeals to the audience's emotions, engaging their feelings.

  • How is Logos used in arguments?

    Logos relies on logic and reasoning, using facts and figures to support the argument.

  • Can you use all three appeals together?

    Yes, combining Ethos, Pathos, and Logos can make an argument more persuasive.

  • What should be considered when building Ethos?

    Relevant experience, professional presentation, and error-free documents enhance Ethos.

  • What techniques can enhance Pathos in writing?

    Incorporating vivid imagery and emotional language can effectively enhance Pathos.

  • What is the ultimate goal of persuasive writing?

    The goal is to create a credible line of thought that leads the audience to your conclusion.

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  • 00:00:04
    How do you persuade someone to see things
  • 00:00:06
    YOUR way?
  • 00:00:08
    The Greek philosopher Aristotle had
  • 00:00:11
    some good ideas on how to persuade people.
  • 00:00:13
    Among his most powerful techniques
  • 00:00:15
    were what he called the three appeals
  • 00:00:17
    designed to ask an audience to believe his argument.
  • 00:00:21
    Aristotle called these three appeals
  • 00:00:24
    Ethos, Pathos, and Logos.
  • 00:00:26
    Ethos appeals to the audience by asking them
  • 00:00:29
    to trust the person making the argument.
  • 00:00:33
    Pathos appeals to the audience’s emotions,
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    asking them to believe because they care.
  • 00:00:39
    Logos appeals to the audience’s
  • 00:00:41
    sense of logic and rationality, asking them to believe
  • 00:00:44
    because the argument makes sense.
  • 00:00:48
    Using the appeals can make your writing
  • 00:00:50
    or speaking more persuasive.
  • 00:00:51
    And if you can spot them when they are being used
  • 00:00:53
    or misused— by others,
  • 00:00:55
    you can also protect yourself against manipulation.
  • 00:01:00
    Let’s examine the three appeals more closely.
  • 00:01:03
    First up: Ethos
  • 00:01:06
    One way to win over a skeptical audience is
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    to convince them that you’re trustworthy,
  • 00:01:10
    knowledgeable, and well meaning.
  • 00:01:13
    You can build ethos by referencing relevant experience
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    by explaining your credentials,
  • 00:01:18
    or even by using good sources
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    to show that you know your subject.
  • 00:01:22
    When presenting, dressing and speaking professionally
  • 00:01:26
    will boost your audience’s confidence in you.
  • 00:01:29
    When writing, making sure your documents
  • 00:01:31
    have a professional tone
  • 00:01:33
    and are error-free can also enhance your ethos.
  • 00:01:37
    Next, we’ll address Pathos: the appeal to emotion.
  • 00:01:41
    Many popular movies, books,
  • 00:01:43
    and songs appeal to emotion.
  • 00:01:45
    These appeals often engage positive emotions
  • 00:01:48
    like joy or hope,
  • 00:01:50
    but other times . . .
  • 00:01:55
    No,
  • 00:01:57
    no please
  • 00:01:59
    Pathos can engage negative emotions as well;
  • 00:02:02
    however, in academic writing, a simple tug on the
  • 00:02:05
    heartstrings won’t suffice.
  • 00:02:07
    To use pathos effectively,
  • 00:02:09
    incorporate vivid imagery and intentionally emotional
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    and impactful adjectives and verbs.
  • 00:02:15
    Academics can support their
  • 00:02:17
    arguments most effectively with Logos—
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    an appeal to logic and rationality—
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    by building an argument with
  • 00:02:24
    facts, figures, and well-thought out reasoning
  • 00:02:28
    By appealing to the audience with logic,
  • 00:02:30
    you draw your conclusions as rational,
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    rendering the opposition less persuasive,
  • 00:02:35
    sometimes even as “irrational.”
  • 00:02:38
    Not all conclusions are easy to prove, though,
  • 00:02:40
    and the responsibility falls on you
  • 00:02:42
    to make the case and convince the audience.
  • 00:02:46
    While many arguments rely on
  • 00:02:47
    one or two of these methods,
  • 00:02:49
    some of the most effective
  • 00:02:50
    use a combination of all three.
  • 00:02:54
    The most important aspect of persuasive writing
  • 00:02:57
    is to create a credible line of thought for
  • 00:02:59
    your message that audiences will follow;
  • 00:03:01
    if you do it carefully, they very well might
  • 00:03:03
    arrive at the same conclusion.
  • 00:03:07
    For more information on persuasive
  • 00:03:09
    writing and speaking,
  • 00:03:10
    visit our website at
  • 00:03:11
    writingcenter.tamu.edu.
标签
  • persuasion
  • Aristotle
  • Ethos
  • Pathos
  • Logos
  • credibility
  • emotion
  • logic
  • writing
  • communication