The Best New Business Model To Start For Young People (Beginner Guide)

00:31:08
https://www.youtube.com/watch?v=O72qomfH39o

摘要

TLDRThe video presents a transformative approach to starting a business, arguing that the best business model is not a rigid plan but a lifestyle choice. It critiques the traditional mindset of beginners who prioritize making money over personal fulfillment and enjoyment. The speaker encourages viewers to build an audience, evolve their products, and integrate personal development into their business journey. By focusing on their passions and solving their own problems, individuals can create a sustainable business that aligns with their values. The video also emphasizes the importance of intelligent imitation, direct response marketing, and establishing authority in one's niche.

心得

  • 💡 The best business model is a way of life, not a static plan.
  • 📈 Beginners often focus too much on making money instead of personal fulfillment.
  • 👥 Building an audience is crucial for attracting clients and customers.
  • 🔄 Evolving products and services is key to long-term success.
  • 📝 T-shaped content should be beginner to intermediate level.
  • 🔍 Intelligent imitation helps in learning and developing unique approaches.
  • 📣 Direct response marketing is important but should be paired with brand trust.
  • 📚 Establish authority by creating valuable free resources.
  • 💪 Personal development should be integrated into the business journey.
  • 🚀 Focus on solving your own problems to create a sustainable business.

时间轴

  • 00:00:00 - 00:05:00

    The best business approach is a lifestyle choice rather than a traditional business model. Beginners often focus solely on gaining skills and income to escape their jobs, neglecting their life's purpose and enjoyment. This mindset leads to 'beginner's blindness' where individuals seek business opportunities without reflecting on how they want to live. Instead of creating a flexible plan for their lives, they replicate the job-seeking mindset, ultimately trapping themselves in new forms of employment without leverage or fulfillment.

  • 00:05:00 - 00:10:00

    Those who enter entrepreneurship often follow outdated paradigms by selecting niches based on perceived profitability rather than personal interests. This can result in dissatisfaction, as their chosen paths may not align with their evolving values. The new model advocates for personalization—becoming the niche by addressing personal aspirations rather than following others' dictates, allowing for flexibility and personal growth integrated into the business.

  • 00:10:00 - 00:15:00

    In the digital era, opportunities for solo entrepreneurs multiply, but much advice remains rooted in older models. Beginners are advised to avoid rigid business structures and instead build their ventures around their strengths and personal development, making business a means to cultivate what they love, thereby ensuring it resonates more deeply with their evolving self.

  • 00:15:00 - 00:20:00

    To succeed in today's landscape, beginners must adopt a growth-oriented mindset, continuously improving themselves and recognizing that habits precede success. Differentiating between high leverage and low leverage approaches is crucial, with the idea that leveraging technology for audience building is more effective than traditional inventory-dependent models, enabling a business structure that aligns with personal growth and satisfaction.

  • 00:20:00 - 00:25:00

    Building an audience is essential for attracting clients or customers without upfront investment. Users can learn vital skills like marketing and content creation through engagement with their audience as they establish themselves as thought leaders. This audience acts as a support system that nurtures business growth over time, employing skills in social dynamics and persuasion that come through evolution in the field.

  • 00:25:00 - 00:31:08

    Evolution of products or services begins with understanding audience demands. Freelancing or consulting offers immediate income potential without needing extensive initial investments. Most fields are validated through competition, hence aspiring individuals should not shy away from joining popular markets. Efficient communication and building trust with clients is imperative for managing perceptions and driving engagement, transitioning from initial service-based work to product creation as the audience grows.

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思维导图

视频问答

  • What is the main message of the video?

    The video emphasizes that the best business model is a way of life, focusing on personal development and enjoyment rather than just making money.

  • How should beginners approach starting a business?

    Beginners should focus on building an audience and evolving their products or services based on their interests and skills.

  • What is the importance of building an audience?

    Building an audience allows you to attract clients and customers, learn valuable skills, and create a community around your interests.

  • What are the two types of routes mentioned for starting a business?

    The video discusses high leverage and low leverage routes, with a preference for high leverage methods that require less initial investment.

  • What is T-shaped content?

    T-shaped content refers to creating content that is deep in one main area of expertise while also covering a range of related interests.

  • What should beginners focus on when creating content?

    Beginners should create beginner to intermediate level content to attract their target audience.

  • What is intelligent imitation?

    Intelligent imitation involves observing and learning from successful brands and content to develop your own unique approach.

  • What is the significance of direct response marketing?

    Direct response marketing helps capture attention and convert leads, but should be paired with long-term brand trust.

  • How can one establish authority in their niche?

    By creating comprehensive free downloads and engaging with the community, you can establish authority and prove your value.

  • What is the role of personal development in business?

    Personal development is crucial as it aligns your business journey with your interests and values, making work and life more integrated.

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  • 00:00:00
    The best business model isn't a business
  • 00:00:02
    model. It's a way of life. But most
  • 00:00:05
    beginners don't care about that or even
  • 00:00:07
    think about it. They want to learn the
  • 00:00:09
    best skills. They want to make more
  • 00:00:11
    money to leave their job. They want to
  • 00:00:13
    have full control over how they spend
  • 00:00:15
    their time. They silently want to prove
  • 00:00:17
    themselves to their friends and family.
  • 00:00:19
    But what about your life's work or your
  • 00:00:22
    purpose or just general enjoyment? Those
  • 00:00:25
    things seem to come last. They're the
  • 00:00:27
    last things people think about because
  • 00:00:29
    when you don't have money, the only
  • 00:00:31
    thing you want to do is make money.
  • 00:00:33
    That's logical. It shouldn't be any
  • 00:00:35
    other way. That's actually how it's
  • 00:00:36
    supposed to happen. You're supposed to
  • 00:00:38
    learn how to make money first and
  • 00:00:40
    fulfill your basic needs until you can
  • 00:00:42
    transcend to your actualization needs.
  • 00:00:45
    So that's the problem is beginners
  • 00:00:47
    blindness. Most people who start a
  • 00:00:49
    business don't know how to start a
  • 00:00:52
    business obviously. So they start
  • 00:00:54
    searching blindly for businesses to
  • 00:00:56
    start rather than deeply considering how
  • 00:00:58
    they want to live and engineering a path
  • 00:01:00
    to get there. They start their business
  • 00:01:02
    journey with the same mind that was
  • 00:01:04
    useful for going to school and getting a
  • 00:01:06
    job. So they start looking for a new job
  • 00:01:10
    while learning like they were in school.
  • 00:01:12
    They study how to freelance. They study
  • 00:01:14
    how to start a social media marketing
  • 00:01:16
    agency. They study how to build an
  • 00:01:18
    e-commerce store and run paid ads. They
  • 00:01:20
    build themselves into a new 9-to-five
  • 00:01:22
    and once again feel like they are
  • 00:01:23
    strapped for cash and out of control of
  • 00:01:25
    their day. But this time it's worse
  • 00:01:28
    because if they lose a client or stop
  • 00:01:30
    working 12 hours a day, their income
  • 00:01:32
    drops significantly. They have no
  • 00:01:33
    leverage. They feel trapped. So in this
  • 00:01:36
    video, I'm not going to give you a
  • 00:01:37
    static business model that you can go
  • 00:01:39
    and watch any other YouTube channel to
  • 00:01:40
    learn. Instead, I'm going to give you a
  • 00:01:43
    flexible road map that allows you to
  • 00:01:45
    both discover and create your life's
  • 00:01:47
    work. business at that point just
  • 00:01:50
    becomes a vessel for doing what you
  • 00:01:52
    enjoy doing and finding the people that
  • 00:01:55
    want to support that thing by paying
  • 00:01:58
    you. So, let's talk about this new way
  • 00:02:01
    to start a business. The good with the
  • 00:02:04
    internet and social media, business has
  • 00:02:06
    drastically changed for the better.
  • 00:02:07
    There's more power to solopreneurs and
  • 00:02:09
    small teams that will only get more
  • 00:02:11
    powerful beyond the internet and social
  • 00:02:12
    media. The bad. Almost any beginner
  • 00:02:15
    business information you find is still
  • 00:02:16
    plagued with the old business paradigm.
  • 00:02:18
    The old way of doing things is to choose
  • 00:02:21
    a niche, choose a customer avatar,
  • 00:02:23
    choose a skill, choose a business model.
  • 00:02:25
    95% of the time, people choose the thing
  • 00:02:27
    that someone else tells them is the most
  • 00:02:29
    profitable. As a byproduct, they choose
  • 00:02:32
    a niche they have zero experience with,
  • 00:02:34
    work with people they don't care about,
  • 00:02:35
    learn a skill that doesn't align with
  • 00:02:37
    their interests, and pick a business
  • 00:02:38
    model that sounds the flashiest or
  • 00:02:40
    easiest. Now, there's nothing wrong with
  • 00:02:43
    wanting to make money, but it's
  • 00:02:44
    completely idiotic to think that you
  • 00:02:46
    can't make money without sacrificing
  • 00:02:49
    everything that's good in life. What
  • 00:02:51
    makes life good, investing attention in
  • 00:02:53
    what you deem important and meaningful.
  • 00:02:55
    The thing here is is what you deem
  • 00:02:58
    important and meaningful evolves as you
  • 00:03:00
    develop yourself. So if you pick a
  • 00:03:02
    business model that always stays the
  • 00:03:04
    same and when you change and that
  • 00:03:07
    business model can't change with you,
  • 00:03:09
    you set yourself up for a life of
  • 00:03:10
    misery. In the old way of doing business
  • 00:03:13
    where money is placed as the first and
  • 00:03:15
    only reason you invest attention in
  • 00:03:17
    people, projects and skills that other
  • 00:03:19
    people persuade you to believe are
  • 00:03:22
    important. In other words, you're not
  • 00:03:23
    making any of your own choices. You're
  • 00:03:26
    just doing what people tell you to do
  • 00:03:27
    like you have been at school and in your
  • 00:03:29
    job. The new way of doing business is to
  • 00:03:32
    put your ideal life as the first reason
  • 00:03:35
    but not the only reason. In this new
  • 00:03:38
    way, you don't choose a niche or skill
  • 00:03:40
    or model. You become the niche. You help
  • 00:03:43
    your past self. You solve your own
  • 00:03:45
    problems and you follow the highest
  • 00:03:47
    leverage path which involves changing
  • 00:03:49
    business models as you progress. You
  • 00:03:52
    don't need this work life balance thing
  • 00:03:54
    because work and life collapse into one.
  • 00:03:57
    You get paid for being yourself and
  • 00:03:59
    developing yourself. That's how it
  • 00:04:00
    should have been in the first place.
  • 00:04:02
    Getting paid for the value that only you
  • 00:04:05
    can cultivate. Now, when you realize
  • 00:04:06
    that this has always been an option and
  • 00:04:08
    that you were drawn to schools and jobs
  • 00:04:10
    based on how your mind was conditioned
  • 00:04:12
    to adopt the values based on your past
  • 00:04:14
    life conditions, you can't unsee it. So,
  • 00:04:17
    you're welcome for that. Enjoy the ride.
  • 00:04:19
    Now, with all of that, this path, this
  • 00:04:21
    new way of doing things is only for
  • 00:04:23
    those that actually value improving
  • 00:04:26
    themselves, developing themselves. I'm
  • 00:04:28
    not talking about the the shallow
  • 00:04:30
    version of self-help or self-improvement
  • 00:04:32
    that's all over the internet. I'm just
  • 00:04:33
    talking about getting better, improving
  • 00:04:36
    yourself, because if you're not doing
  • 00:04:37
    that, you're doing the opposite. And if
  • 00:04:39
    you don't like the term self-improvement
  • 00:04:41
    or self-help, and that causes you to
  • 00:04:42
    just be a degenerate, you're even
  • 00:04:44
    stupider than the self-help people. You
  • 00:04:46
    have to value your mind, your body, your
  • 00:04:49
    skill set, your finances, your
  • 00:04:51
    relationships, the domains of life that
  • 00:04:53
    you need to develop in order to live a
  • 00:04:55
    good life. And if your way of life that
  • 00:04:57
    you want to live is filled with laziness
  • 00:04:59
    and mediocrity, you're not going to make
  • 00:05:01
    it in this business model and you
  • 00:05:02
    probably weren't going to make it in any
  • 00:05:04
    business model that you chose to go
  • 00:05:05
    into. Your habits have to be there
  • 00:05:07
    first. So with that, we have this new
  • 00:05:09
    way of going about things. But there are
  • 00:05:11
    different ways of doing that thing.
  • 00:05:13
    There's the high leverage route and the
  • 00:05:15
    low leverage route. And of course, we
  • 00:05:17
    want to go the high lever route. So, if
  • 00:05:19
    you want to turn yourself into the
  • 00:05:21
    business or get paid for doing what you
  • 00:05:23
    want, you need a few things. First is a
  • 00:05:25
    developmental progression from beginner
  • 00:05:27
    to advance. That's what you need for
  • 00:05:29
    learning anything. The second is a way
  • 00:05:31
    to attract people to the value you are
  • 00:05:33
    acquiring or cultivating. And the third
  • 00:05:36
    is products or services that evolve as
  • 00:05:38
    you do. with older and outdated business
  • 00:05:40
    models or even things like e-commerce
  • 00:05:43
    that comes with a lot of prerequisites
  • 00:05:44
    that beginners can't deal with. You
  • 00:05:46
    don't have money to invest in inventory.
  • 00:05:49
    You don't have money to invest in a
  • 00:05:50
    brick-andmortar location. You probably
  • 00:05:52
    don't want to go into debt and take out
  • 00:05:53
    loans to do those things. So, that's the
  • 00:05:55
    lowleverage route. This is the high
  • 00:05:57
    leverage route where we can do things
  • 00:05:59
    for free thanks to technology and build
  • 00:06:02
    something like an audience so that you
  • 00:06:04
    can sell whatever you want under that
  • 00:06:07
    audience. And even further, you don't
  • 00:06:09
    have money to invest in paid ads. The
  • 00:06:11
    first time you run paid ads, they
  • 00:06:14
    probably won't do that well. Paid ads
  • 00:06:16
    don't work by just creating one ad and
  • 00:06:18
    then sending it out. You create multiple
  • 00:06:20
    ads and you test them, refine them over
  • 00:06:22
    time. It's a full-time job to actually
  • 00:06:24
    do it right. And you're spending a lot
  • 00:06:26
    of money to do that. So, if you don't
  • 00:06:27
    have that money to test those marketing
  • 00:06:30
    angles or other things based on whatever
  • 00:06:31
    it is you're selling or the business
  • 00:06:33
    that you're trying to get into, then
  • 00:06:34
    yeah, the smartest way is building an
  • 00:06:36
    audience, writing content on social
  • 00:06:38
    media. Everyone, including Alex Hormosi,
  • 00:06:40
    all of the business gurus today, you're
  • 00:06:42
    just not listening to them when they say
  • 00:06:44
    this is the way to do things. Social
  • 00:06:46
    media content and building an audience
  • 00:06:48
    is how the layman, the normal individual
  • 00:06:52
    who has some value to offer, who's
  • 00:06:54
    developed their mind, who has gotten
  • 00:06:56
    into health, has gotten into nutrition,
  • 00:06:58
    has learned a skill like programming, is
  • 00:06:59
    good at social dynamics or
  • 00:07:01
    relationships, or can solve a problem
  • 00:07:03
    that other people have on social media.
  • 00:07:06
    That's that's just what you do as a
  • 00:07:09
    firststep starting point in this new way
  • 00:07:11
    of doing things. The other thing with
  • 00:07:13
    the paid ads and the e-commerce and the
  • 00:07:14
    other businesses that are very viable
  • 00:07:16
    but as starting points probably not the
  • 00:07:19
    best is that you start spending before
  • 00:07:21
    you start earning. Unless you already
  • 00:07:24
    have an audience or have built one, then
  • 00:07:27
    you're probably not going to start
  • 00:07:29
    earning from that thing immediately.
  • 00:07:31
    Now, in the new way of doing business,
  • 00:07:32
    it's the complete opposite. You need
  • 00:07:35
    zero experience because the business is
  • 00:07:38
    how you gain experience in the first
  • 00:07:40
    place. You decrease the chances of
  • 00:07:42
    failure by lack of money or experience
  • 00:07:44
    to zero. The only reason you would fail
  • 00:07:47
    doing this is because you quit early,
  • 00:07:49
    can't persist, can't iterate, or refuse
  • 00:07:51
    to learn, or you just decide that the
  • 00:07:53
    current life you wanted to escape in the
  • 00:07:55
    first place isn't that bad because your
  • 00:07:57
    mind starts playing tricks on you. So,
  • 00:07:58
    with those limitations being you're a
  • 00:08:00
    beginner, you have a lack of money, and
  • 00:08:02
    you have zero experience, that gives us
  • 00:08:04
    a few starting points. The first is
  • 00:08:07
    again build an audience because if you
  • 00:08:09
    don't have money, you can't throw money
  • 00:08:10
    at ads, you can't invest in physical
  • 00:08:12
    product inventory. And either way, I
  • 00:08:15
    would even recommend any beginner,
  • 00:08:16
    whatever business model you want to get
  • 00:08:18
    into, even if it's e-commerce or an
  • 00:08:19
    agency or whatever, just build an
  • 00:08:21
    audience as your traffic source. That's
  • 00:08:23
    how you land clients. That's how you
  • 00:08:25
    make product sales is you have an actual
  • 00:08:26
    audience. Even if you're a
  • 00:08:28
    self-published author or you're making
  • 00:08:29
    music, you build an audience to fuel the
  • 00:08:32
    thing that you need to get people to in
  • 00:08:35
    order to survive and sustain that thing.
  • 00:08:37
    Now, why why build an audience? Because
  • 00:08:40
    it teaches you the skills you need for
  • 00:08:43
    free through experience to do well in
  • 00:08:46
    any form of business. You learn
  • 00:08:47
    marketing, you learn persuasion, you
  • 00:08:49
    learn media, you learn writing, design,
  • 00:08:51
    psychology, human nature, and even
  • 00:08:52
    further, that's the modern path to
  • 00:08:54
    talking about and teaching your
  • 00:08:56
    interests. Not only do you learn the
  • 00:08:57
    necessary parts of skills like
  • 00:08:59
    marketing, but you learn about your
  • 00:09:01
    interests faster because of the Fineman
  • 00:09:03
    technique. With each piece of content
  • 00:09:05
    you post, you expose gaps in your
  • 00:09:07
    knowledge that allows you to learn the
  • 00:09:09
    topic faster. This is what I mean by
  • 00:09:10
    this new path is a way of life because
  • 00:09:12
    you're bridging your learning and your
  • 00:09:16
    self-development and your business.
  • 00:09:18
    That's what you talk about. You share
  • 00:09:19
    your interests and your opinions and you
  • 00:09:21
    refine your mind. You have to learn the
  • 00:09:23
    skills and interest in order to
  • 00:09:25
    articulate them well. And you have to be
  • 00:09:27
    good at the skills or interest in order
  • 00:09:28
    to sell a good product. So, it's a
  • 00:09:31
    forcing function. So, if you're stuck
  • 00:09:33
    only building your portfolio page or
  • 00:09:35
    building websites or doing the LLC or
  • 00:09:37
    doing the logo, it's probably because
  • 00:09:39
    you aren't that good in the first place.
  • 00:09:41
    And the only way to change that is to
  • 00:09:43
    build an audience so that you're forced
  • 00:09:45
    to get good at that thing so you don't
  • 00:09:46
    look like an idiot. Even though you will
  • 00:09:48
    look like an idiot at first, everyone
  • 00:09:50
    does when you're starting something new.
  • 00:09:52
    It's embarrassing. You're scared because
  • 00:09:54
    what you do sucks until you get it out
  • 00:09:57
    in front of people. Jack Butcher
  • 00:09:58
    recently said, "The best way to get
  • 00:10:00
    feedback is a buy button." And there's
  • 00:10:02
    so much more to that than like, "Oh
  • 00:10:03
    yeah, if someone buys my product, then
  • 00:10:05
    that's good feedback." No, business is
  • 00:10:07
    this vessel for personal growth that
  • 00:10:09
    we're going after. And on that topic, I
  • 00:10:11
    have my new book, Purpose and Profit,
  • 00:10:13
    that recently went live. The PDF version
  • 00:10:16
    is free. The paperback is half the price
  • 00:10:19
    of my last book on Amazon. So, if you
  • 00:10:21
    want to check that out, it's a short
  • 00:10:23
    little book. Should only take a few
  • 00:10:24
    reading sessions to actually read. But
  • 00:10:26
    that goes over my full philosophy on how
  • 00:10:29
    to transform your relationship with
  • 00:10:31
    money and discover your life's work.
  • 00:10:33
    Now, the last thing here with building
  • 00:10:34
    an audience is that when you do that,
  • 00:10:36
    you keep the audience. You can write SEO
  • 00:10:39
    articles. You can post to Reddit to
  • 00:10:41
    launch your startup or your product. You
  • 00:10:43
    can do paid ads, but do you keep the
  • 00:10:46
    audience? you actually have them there
  • 00:10:48
    so you can remarket to them or nurture
  • 00:10:51
    them or share your value with them. It
  • 00:10:52
    always feels weird to say like, oh, when
  • 00:10:54
    you market to your audience because you
  • 00:10:56
    guys are my audience, right? What's
  • 00:10:57
    happening here is that I hope I'm giving
  • 00:11:00
    valuable information that makes you want
  • 00:11:02
    to follow me. And if I have a product or
  • 00:11:04
    service that actually benefits you, the
  • 00:11:07
    specific individual, it may not be for
  • 00:11:08
    all of you, but one, two, three, however
  • 00:11:11
    many of you, and you don't have a bad
  • 00:11:12
    relationship with money, and you don't
  • 00:11:14
    think that spending money on anything is
  • 00:11:16
    bad, and you actually have the choice of
  • 00:11:18
    what you want to spend money on, then
  • 00:11:19
    that's a good thing. I always think the
  • 00:11:21
    metaphor or the analogy is always
  • 00:11:23
    relevant where people are like, "Oh,
  • 00:11:25
    you'll spend uh $100 on a night out with
  • 00:11:29
    drinks that ruins your health." But then
  • 00:11:31
    when it comes to investing in something
  • 00:11:33
    like self-education that actually
  • 00:11:34
    benefits you, you call it a scam. And
  • 00:11:36
    it's like, what's the real scam there?
  • 00:11:38
    It's kind of stupid. And with something
  • 00:11:40
    like paid ads, you have to be good. You
  • 00:11:42
    have to test, refine, get the ad very
  • 00:11:45
    optimized, and you you're optimizing for
  • 00:11:48
    conversion rates, for people to capture
  • 00:11:50
    their attention, click through, buy the
  • 00:11:52
    product. When you have an audience and
  • 00:11:53
    you've given so much content to them
  • 00:11:55
    over time, they trust you, they like
  • 00:11:57
    you, they want to buy from you. You
  • 00:11:59
    don't have to worry about getting super
  • 00:12:01
    good at marketing or copywriting or
  • 00:12:03
    other things because your content that
  • 00:12:05
    you're sharing every day makes up for
  • 00:12:07
    that. Now, if you need a starting point
  • 00:12:08
    with like practical examples and
  • 00:12:10
    templates, you can grab the oneperson
  • 00:12:12
    business launchpad with the link in the
  • 00:12:13
    description. You don't need it, but I
  • 00:12:15
    know some people will like the templates
  • 00:12:17
    and just having everything in one place.
  • 00:12:18
    Now, the second thing after building an
  • 00:12:20
    audience is evolving products and
  • 00:12:22
    services. So, when your audience is
  • 00:12:24
    small, when you're just starting out,
  • 00:12:26
    you need to be mindful of that. You need
  • 00:12:28
    to do some math. If you try to sell a
  • 00:12:30
    $19 physical book or planner, you will
  • 00:12:33
    need a lot of customers in order to
  • 00:12:35
    replace your current income. And the
  • 00:12:36
    same goes for building an app or
  • 00:12:38
    software as an independent programmer
  • 00:12:40
    and slapping a $10 to $20 a month price
  • 00:12:42
    tag on it. That doesn't mean this path
  • 00:12:43
    doesn't work because I actually
  • 00:12:45
    recommend it for people who are fast
  • 00:12:47
    learners. With the right social media
  • 00:12:49
    strategy, your post can do very well
  • 00:12:51
    from the start so you can pull off a low
  • 00:12:53
    ticket product or app or software. But
  • 00:12:55
    for most people, that's not going to
  • 00:12:57
    happen. It's better to start with a
  • 00:12:58
    freelance coaching or consulting
  • 00:13:00
    service. And now many people are averse
  • 00:13:02
    to that because there are so many
  • 00:13:03
    freelancers and consultants and coaches.
  • 00:13:06
    They're kind of flooding the social
  • 00:13:07
    media space. But for those that
  • 00:13:09
    understand business, that's not because,
  • 00:13:11
    oh, it's saturated. It's because that's
  • 00:13:13
    what's validated. That's what works. And
  • 00:13:15
    if you join in on that, sure, you're
  • 00:13:18
    going to get some criticism. But if it's
  • 00:13:19
    something where you can actually turn
  • 00:13:21
    your passions into a business and help
  • 00:13:23
    other people in some kind of way, then I
  • 00:13:25
    don't see why you wouldn't do it. simply
  • 00:13:27
    because some people think that, oh,
  • 00:13:29
    there's too many coaches or there's too
  • 00:13:31
    many freelancers. Really, if you start
  • 00:13:32
    this kind of business, you're going to
  • 00:13:33
    have to learn how to deal with dumb
  • 00:13:35
    people. Now, with those kinds of
  • 00:13:37
    services, like a freelance business,
  • 00:13:38
    coaching, etc., you only need to land
  • 00:13:40
    two to three clients at $1 to $3,000 and
  • 00:13:45
    then that replaces most people's salary.
  • 00:13:47
    So, unlike a product where you're
  • 00:13:49
    selling a $10 to $20 product, you need a
  • 00:13:52
    lot more people to buy that. With a
  • 00:13:54
    coaching or freelancing service, you
  • 00:13:56
    don't need that many people at all. You
  • 00:13:57
    need two to three to four people a
  • 00:14:00
    month. Now, with that, there are various
  • 00:14:01
    ways to make this work. But when you're
  • 00:14:03
    building an audience, you can message
  • 00:14:05
    people who engage with your content
  • 00:14:07
    about your service. And this is better
  • 00:14:09
    than cold outreach because people
  • 00:14:11
    already know who you are. You can link a
  • 00:14:13
    questionnaire in your bio and high
  • 00:14:14
    performing content for people to fill
  • 00:14:16
    out to work with you and then message
  • 00:14:18
    them to follow up and close the deal.
  • 00:14:20
    Now, remember our two starter options.
  • 00:14:22
    you have a digital product like a
  • 00:14:24
    template, guide or book and then a
  • 00:14:25
    service like freelance coaching or
  • 00:14:27
    consulting. So for the first you need to
  • 00:14:29
    be very good at generating traffic and
  • 00:14:31
    for the second you will need to
  • 00:14:32
    understand sales and client acquisition
  • 00:14:34
    and outreach because your content will
  • 00:14:36
    pull in some leads potentially but it's
  • 00:14:38
    more of a trust and nurturing mechanism.
  • 00:14:40
    You're going to have to do outreach.
  • 00:14:41
    You're going to have to DM people and
  • 00:14:43
    talk to them and have a different kind
  • 00:14:45
    of landing page and funnel for a service
  • 00:14:49
    versus an actual product. Because when
  • 00:14:51
    you're selling a service, it's pretty
  • 00:14:52
    high ticket, right? You need to overcome
  • 00:14:54
    a lot of objections. You need to stretch
  • 00:14:55
    it out. There's different ways of doing
  • 00:14:57
    it. Look that up. But for a product,
  • 00:14:59
    sometimes it's as simple as opening a
  • 00:15:01
    store on Stan, Stan, which is like a
  • 00:15:04
    digital product platform, and writing
  • 00:15:06
    the landing page copy, and then you're
  • 00:15:08
    good to go. And you just need to send
  • 00:15:10
    people to that page and test and refine
  • 00:15:12
    over time. Now, the thing here is as
  • 00:15:13
    your audience grows, that's when you
  • 00:15:16
    evolve this product or service because
  • 00:15:18
    you're trying to do something that's
  • 00:15:20
    higher leverage, when you have more
  • 00:15:21
    leverage, which is an audience. So, a
  • 00:15:23
    freelance service can evolve into a
  • 00:15:25
    digital product that teaches your skill
  • 00:15:27
    or system, a digital product can evolve
  • 00:15:29
    into a software or physical product. And
  • 00:15:31
    now that you have an audience and
  • 00:15:32
    knowledge to make the e-commerce
  • 00:15:34
    business work on the first go, rather
  • 00:15:36
    than trying to make it work the other
  • 00:15:37
    way around. Now, do you see why this is
  • 00:15:40
    powerful? You can still build any type
  • 00:15:42
    of business you want with this model.
  • 00:15:44
    You just start in a way that allows you
  • 00:15:46
    to do that as a beginner. And with each
  • 00:15:48
    evolution, you decrease the amount of
  • 00:15:51
    time you spend fulfilling the work and
  • 00:15:53
    increase the amount of money you can
  • 00:15:54
    make and have an audience large enough
  • 00:15:56
    to fuel that entire process. Client
  • 00:15:58
    work, like freelancing or coaching,
  • 00:16:00
    means you only have so much time and can
  • 00:16:03
    only take on so many clients, meaning
  • 00:16:04
    your income is capped at some point
  • 00:16:07
    unless you hire a team. Now, products in
  • 00:16:09
    general can sell while you sleep. And if
  • 00:16:11
    you have an audience to fuel them, you
  • 00:16:13
    can do quite well for yourself and gain
  • 00:16:15
    more control over your day. And by that
  • 00:16:17
    point, you should have more than enough
  • 00:16:18
    money to enjoy your life or take it
  • 00:16:20
    further and invest in starting a bigger
  • 00:16:22
    company like a software startup or more
  • 00:16:24
    intensive business. So, we're building
  • 00:16:26
    an audience. We have evolving products
  • 00:16:28
    or services. And now we need T-shaped
  • 00:16:30
    content. So, how do we write content?
  • 00:16:32
    What kind of content do we write? And if
  • 00:16:34
    you cringe when you hear the word
  • 00:16:35
    content or content creator, don't worry
  • 00:16:37
    because I do too. What I want you to
  • 00:16:39
    realize is that there are three main
  • 00:16:41
    ways to attract customers to your work.
  • 00:16:43
    There's media, word of mouth, and direct
  • 00:16:46
    outreach. Direct outreach is useful when
  • 00:16:49
    starting out with something like a
  • 00:16:50
    service, but it's low leverage and slow.
  • 00:16:52
    You also probably won't get word of
  • 00:16:54
    mouth without media first, so we are
  • 00:16:56
    obviously focused on that. Paid ads are
  • 00:16:58
    media. SEO is media. Billboards and the
  • 00:17:01
    radio are outdated media. Anything you
  • 00:17:04
    produce as marketing material to attract
  • 00:17:06
    customers is media. But of course, we're
  • 00:17:08
    building an audience. So, if it helps,
  • 00:17:11
    think of content as synonymous with
  • 00:17:13
    media because it is. You don't need to
  • 00:17:16
    identify as a content creator to execute
  • 00:17:18
    on a singular part of your business that
  • 00:17:20
    will determine most of its success,
  • 00:17:22
    which is creating content. And if you
  • 00:17:24
    need help with any of this, we actually
  • 00:17:26
    pushed out an update to Cortex AI and it
  • 00:17:29
    now has a personal brand strategy
  • 00:17:31
    section where you can go to the chats,
  • 00:17:33
    you can click on personal brand
  • 00:17:35
    strategy. It will ask you 10 interview
  • 00:17:37
    questions and then it will spit out an
  • 00:17:39
    entire document that goes over
  • 00:17:41
    everything you should do, what type of
  • 00:17:43
    content you should write, what your
  • 00:17:44
    content pillars are, sources of
  • 00:17:46
    inspiration that you can pull content
  • 00:17:47
    ideas from, uh potential products you
  • 00:17:49
    can sell, potential services you can
  • 00:17:51
    sell, etc. Uh, and then as well with
  • 00:17:53
    this update, it's actually kind of
  • 00:17:55
    crazy. You can go to the market section.
  • 00:17:57
    So, marketing, you can create your
  • 00:17:59
    customer avatar. You can replicate any
  • 00:18:01
    person's voice or have a voice analysis
  • 00:18:03
    of your own. You can run through the
  • 00:18:04
    offer creation blueprint where it
  • 00:18:06
    interviews you and then spits out
  • 00:18:08
    another document with your offer. So,
  • 00:18:10
    now you have this personal brand
  • 00:18:11
    strategy document mapped out for you.
  • 00:18:13
    You have a customer avatar. You have
  • 00:18:14
    your offer blueprint. You have your
  • 00:18:15
    voice analysis. You can plug all of
  • 00:18:17
    those into the persuasive sales or
  • 00:18:20
    emails. You can plug those into the
  • 00:18:22
    persuasive emails or the persuasive
  • 00:18:24
    landing page generator by stringing all
  • 00:18:26
    of the documents together and then it
  • 00:18:28
    spits out a full landing page for your
  • 00:18:31
    product or service that you can start
  • 00:18:32
    selling. Then if you go to the create
  • 00:18:34
    tab, you can have it give you social
  • 00:18:36
    media content ideas. You can have it
  • 00:18:38
    recreate any YouTube video in your own
  • 00:18:40
    voice. There's so much. Just go try it
  • 00:18:42
    out. You can try it for free and we have
  • 00:18:44
    new AI models in. We have Claude Chatgbt
  • 00:18:47
    Deepcosted on US servers. So you can
  • 00:18:49
    have all of those in one place and don't
  • 00:18:50
    need to pay for multiple subscriptions.
  • 00:18:52
    But how do you start writing content as
  • 00:18:55
    a beginner? 80% of it should be based on
  • 00:18:57
    the topic you plan to create a product
  • 00:18:58
    or service around. 20% should be based
  • 00:19:01
    on other interests or opinions to
  • 00:19:02
    experiment with what your audience
  • 00:19:04
    likes. T-shaped, which is a term that
  • 00:19:06
    Valve uses to describe their employees
  • 00:19:08
    who are great at one thing but good at
  • 00:19:10
    many things. So deep in your main
  • 00:19:12
    expertise complemented with your other
  • 00:19:14
    interests. But remember on social media,
  • 00:19:17
    you are being spread to random people
  • 00:19:18
    who have no idea who you are and are
  • 00:19:21
    probably a beginner in the topic you are
  • 00:19:23
    talking about. Yes, even if you're
  • 00:19:25
    selling a freelance service, the person
  • 00:19:26
    you are doing the work for is a
  • 00:19:28
    beginner, otherwise they wouldn't hire
  • 00:19:30
    you. So you avoid getting too technical
  • 00:19:32
    or clever with your content. If you go
  • 00:19:34
    on social media and wonder why is there
  • 00:19:36
    no deep stuff here? Why is there no
  • 00:19:38
    advanced stuff here? That's because
  • 00:19:40
    that's reserved for the products and
  • 00:19:43
    services because people don't go on
  • 00:19:45
    social media to learn the advanced
  • 00:19:46
    stuff. And the people you're trying to
  • 00:19:48
    attract aren't advanced people. They're
  • 00:19:50
    beginners. That's why they hire you. So
  • 00:19:53
    the majority of your content, if not all
  • 00:19:55
    of your content, should be beginner to
  • 00:19:57
    intermediate level. Your newsletters,
  • 00:19:58
    products, services, free downloads
  • 00:20:00
    should be intermediate to advanced
  • 00:20:02
    level. Why content? How product? Think
  • 00:20:05
    about that. So you're building an
  • 00:20:07
    audience. You have evolving products or
  • 00:20:08
    services. you have traffic via T-shaped
  • 00:20:11
    content. Now, how do we start? We
  • 00:20:14
    understand like the big picture, but how
  • 00:20:16
    do you actually start doing this? Aside
  • 00:20:18
    from going through the Cortex AI flows
  • 00:20:20
    to actually get the blueprints for these
  • 00:20:22
    things. So, let's start there. Nobody
  • 00:20:24
    can tell you how to build a business.
  • 00:20:26
    They can only tell you how they built
  • 00:20:28
    theirs. Nobody can teach you branding,
  • 00:20:30
    content creation, writing, marketing,
  • 00:20:32
    product, or any of those things. They
  • 00:20:34
    can only share the processes that worked
  • 00:20:36
    for them in the situation they were in
  • 00:20:38
    with the mind they have. Now the thing
  • 00:20:40
    is you aren't in their situation. You
  • 00:20:43
    don't have access to their mind. This
  • 00:20:44
    holds true for anything in your life.
  • 00:20:46
    You can study others invaluable
  • 00:20:48
    processes but you will never escape the
  • 00:20:50
    need for experimentation, persistence
  • 00:20:52
    and iteration to the point where you
  • 00:20:53
    turn that process into your own. So you
  • 00:20:56
    can treat these as a starting point but
  • 00:20:58
    that's all they are. These guidelines
  • 00:21:00
    are for clarity. They are not law. Learn
  • 00:21:03
    the rules, then break them so you don't
  • 00:21:05
    become both a clone and a failure. Now,
  • 00:21:07
    the first and most important place that
  • 00:21:09
    you start is with intelligent imitation.
  • 00:21:12
    We've talked about this before, and the
  • 00:21:14
    OGs know what this is because you don't
  • 00:21:16
    need a book of information to set up
  • 00:21:18
    your profile, write viral content, and
  • 00:21:20
    make millions selling a product. You
  • 00:21:22
    simply need two eyes connected to a half
  • 00:21:24
    functioning brain. Observation and
  • 00:21:26
    experimentation are the best teachers,
  • 00:21:28
    and you are literally drowning in
  • 00:21:30
    education. You look at social media
  • 00:21:32
    bios, brands, content, and marketing
  • 00:21:34
    every day, but you view it as a
  • 00:21:36
    consumer. Once you flip to the lens of a
  • 00:21:38
    creator, everything on your feed becomes
  • 00:21:40
    inspiration that you can steal like an
  • 00:21:42
    artist. So, in a nutshell, if you want
  • 00:21:44
    to learn how to do anything beyond this
  • 00:21:47
    business model, save three to five
  • 00:21:49
    sources of inspiration for brands,
  • 00:21:51
    content, and products. Break down the
  • 00:21:53
    structure and characteristics of each of
  • 00:21:55
    those things. So, when you're looking at
  • 00:21:56
    content, how does the hook look? What
  • 00:21:58
    does the body look like? Okay, there's
  • 00:22:00
    two different kinds of content here.
  • 00:22:02
    This one's just a paragraph. This one
  • 00:22:03
    has bullet points. What's the purpose
  • 00:22:05
    behind that? How are they structuring
  • 00:22:06
    their argument? Okay, look at a landing
  • 00:22:08
    page. Why did they write the headline
  • 00:22:09
    this way? Can I try to emulate that for
  • 00:22:11
    my own product? That's what you do to
  • 00:22:13
    learn anything. So, you take one little
  • 00:22:15
    piece of what they do and try it out.
  • 00:22:17
    Then you take another, then another,
  • 00:22:19
    then another. And you can supplement
  • 00:22:21
    with courses, videos, or education as
  • 00:22:23
    you go so you understand why you are
  • 00:22:25
    doing what you're doing. As an example,
  • 00:22:27
    if you want to write a newsletter or
  • 00:22:29
    article or YouTube video script and use
  • 00:22:31
    mine as inspiration, you start by
  • 00:22:33
    breaking down the structure. So, for
  • 00:22:35
    this video, I start with an introduction
  • 00:22:36
    with how I view a topic. I expose how
  • 00:22:39
    most people think about it and dig deep
  • 00:22:41
    into why that's a problem. Then, I have
  • 00:22:43
    a section that illustrates the old way
  • 00:22:45
    and new way of doing something. Then, I
  • 00:22:47
    have a section with a big picture
  • 00:22:48
    overview of the entire process. And
  • 00:22:50
    finally, where we are now, which is a
  • 00:22:52
    final section with actionable steps for
  • 00:22:54
    beginners. So you can take that outline
  • 00:22:56
    a newsletter or article or YouTube video
  • 00:22:58
    script with the same exact structure but
  • 00:23:00
    with a different topic and with your own
  • 00:23:02
    voice. Now what about building a brand?
  • 00:23:05
    You look at three to five sources of
  • 00:23:07
    inspiration or brands that you admire
  • 00:23:09
    and you take different pieces from them.
  • 00:23:11
    You can take parts of their color scheme
  • 00:23:13
    or their bio or how they write content
  • 00:23:15
    or whatever it is. And that's the same
  • 00:23:16
    with content. You find a validated idea
  • 00:23:18
    that has great engagement and break it
  • 00:23:20
    down into what makes it do well. Then
  • 00:23:22
    you rewrite it. Learning anything can be
  • 00:23:25
    as simple, not easy, as that. Do exactly
  • 00:23:29
    that as you set up your profile, write
  • 00:23:31
    your first piece of content, and build
  • 00:23:32
    your first product. Study content that
  • 00:23:34
    does well, study brands that do well,
  • 00:23:36
    study products that do well. Take a
  • 00:23:38
    piece from each every time you write,
  • 00:23:40
    design, build, or sell, and you will
  • 00:23:42
    turn out fine. So, that's intelligent
  • 00:23:43
    imitation. That's how you learn and do
  • 00:23:45
    anything really. You That's how people
  • 00:23:48
    What do you think people did before they
  • 00:23:50
    had books and courses? they just did it
  • 00:23:52
    and they kind of copied other people and
  • 00:23:54
    combined things together. So the second
  • 00:23:55
    thing is to learn direct response
  • 00:23:57
    marketing then forget it because direct
  • 00:24:00
    response marketing is kind of like the
  • 00:24:01
    poster child for scammers and sleazy
  • 00:24:04
    salesmen. What direct response marketing
  • 00:24:05
    is is it birthed the era of things like
  • 00:24:08
    Clickfunnels and countdown timers and
  • 00:24:10
    fake scarcity and everything else that
  • 00:24:12
    sets off alarms in people's heads when
  • 00:24:14
    they go to a landing page and you can
  • 00:24:15
    just tell like something is trying to
  • 00:24:18
    push me too hard to buy here. It's still
  • 00:24:20
    around today and you can spot it and
  • 00:24:22
    some people do it more tasteful than
  • 00:24:24
    others. But with things like Tik Tok
  • 00:24:25
    shop or just reels that are quick to the
  • 00:24:27
    conversion or drop shipping or consumer
  • 00:24:29
    app downloads and other things, that's
  • 00:24:31
    great. But what people are missing here
  • 00:24:32
    is pairing direct response marketing
  • 00:24:34
    with long-term brand marketing and brand
  • 00:24:37
    trust because most apps and products in
  • 00:24:40
    general are just a flash in the pan.
  • 00:24:41
    They're like Flappy Bird, just less
  • 00:24:43
    successful. They do okay for a bit and
  • 00:24:45
    then they get taken down. Now, maybe not
  • 00:24:48
    like Flappy Bird, but you get what I
  • 00:24:49
    mean. They get their spike of popularity
  • 00:24:51
    and then they crash. So, in short,
  • 00:24:53
    direct response marketing or advertising
  • 00:24:56
    in general is learning how to capture
  • 00:24:58
    attention, guide attention, and get the
  • 00:25:00
    reader to take action or convert. Most
  • 00:25:02
    people just call it copywriting nowadays
  • 00:25:04
    and flex it as the greatest skill to
  • 00:25:05
    learn to make money. And they're not
  • 00:25:07
    completely wrong because this is how
  • 00:25:09
    Alex Hormosi built all of his first
  • 00:25:12
    businesses. Now, while this skill can
  • 00:25:14
    seem sleazy or unethical, that's usually
  • 00:25:16
    a reflection of the development of the
  • 00:25:18
    individual. In my eyes, it's the best
  • 00:25:20
    way to find the principles of
  • 00:25:22
    psychology, human nature, and attention
  • 00:25:24
    all in one practical place that you can
  • 00:25:26
    learn how to actually apply in the real
  • 00:25:28
    world. So, if I were to learn the
  • 00:25:29
    fundamentals today, I would read
  • 00:25:31
    Cashtising by Drew Eric Whitman, read
  • 00:25:34
    Influence by Robert Shielddini, and you
  • 00:25:36
    can find others like Great Leads. And I
  • 00:25:38
    haven't read these ones, but I've heard
  • 00:25:40
    great things about Traffic Secrets and
  • 00:25:41
    Expert Secrets by Russell Brunson, who
  • 00:25:43
    is the founder of ClickFunnels. And
  • 00:25:44
    that's even though he's not looking too
  • 00:25:46
    hot in the public eye anymore. The
  • 00:25:48
    books, I'm assuming, have all of the
  • 00:25:50
    information in them. So read those. I
  • 00:25:52
    didn't recommend them. I haven't read
  • 00:25:53
    them. They're an option. Then you can
  • 00:25:55
    listen to 5 to 10 YouTube videos and
  • 00:25:57
    podcasts on that topic. So direct
  • 00:25:59
    response marketing or copywriting. And
  • 00:26:01
    then you write newsletters, landing
  • 00:26:03
    pages, and social posts practicing what
  • 00:26:05
    you learn along the way. Now, with those
  • 00:26:07
    recommendations like cash advertising,
  • 00:26:09
    many copywriters disagree with me and
  • 00:26:11
    they say there's better books like great
  • 00:26:12
    leads. But th that's just what I
  • 00:26:14
    personally read. I read cash advertising
  • 00:26:16
    and influence and those helped me and it
  • 00:26:18
    taught me a good amount as an absolute
  • 00:26:20
    beginner. It kind of opened my mind to
  • 00:26:21
    oh okay now I understand how these
  • 00:26:23
    people are doing things. So just read
  • 00:26:25
    multiple books on the topic and you'll
  • 00:26:27
    be fine. So after intelligent imitation
  • 00:26:29
    and learning direct response marketing
  • 00:26:31
    you now can learn anything. You can
  • 00:26:33
    start doing these things. Now you
  • 00:26:35
    understand how to make it so your social
  • 00:26:37
    posts and landing pages and products
  • 00:26:38
    actually are actually good and you can
  • 00:26:41
    drive traffic to them. The third thing
  • 00:26:43
    you need to do is establish who you are,
  • 00:26:45
    what you do, and why you're here.
  • 00:26:48
    Because the single biggest mistake is
  • 00:26:49
    that most people think that social media
  • 00:26:51
    is just some kind of lottery. They don't
  • 00:26:53
    understand that social media is a skill
  • 00:26:55
    that can be learned like anything. So
  • 00:26:57
    they go in thinking they can just write
  • 00:26:59
    any old post and pray that our Lord and
  • 00:27:01
    Savior, the algorithm will make them
  • 00:27:02
    rich and famous overnight. Stop it. The
  • 00:27:05
    reality is that when you start,
  • 00:27:06
    absolutely nobody knows about you or
  • 00:27:09
    cares about you. The first 6 to 12
  • 00:27:11
    months of your journey should be to
  • 00:27:13
    prove that you have value to offer. Now,
  • 00:27:15
    how do you do that? The first option is
  • 00:27:17
    a free download. So you create a
  • 00:27:19
    comprehensive free download that teaches
  • 00:27:21
    the fundamentals of your main topic or
  • 00:27:23
    interest. Unlike social content that
  • 00:27:25
    disappears after a day, a free download
  • 00:27:27
    can be linked in your bio and promoted
  • 00:27:29
    over and over again. So, you create this
  • 00:27:30
    free download and then you promote it
  • 00:27:32
    under your social post. Just go look at
  • 00:27:34
    how other people are doing this. You
  • 00:27:36
    promote it in your stories. You promote
  • 00:27:37
    it in the comments of a LinkedIn post of
  • 00:27:39
    your own. You put it in your bio. You
  • 00:27:41
    get as many people to read that thing as
  • 00:27:43
    possible because it establishes your
  • 00:27:44
    authority in a specific interest. If you
  • 00:27:46
    need a place to host this, again, sign
  • 00:27:48
    up for Stan S tan because it allows you
  • 00:27:52
    to build your own creator store and it
  • 00:27:54
    gives you your own link in bio like a
  • 00:27:56
    link tree, but you can also host
  • 00:27:57
    products or services. Now, the next
  • 00:27:59
    thing you do is you extend that into a
  • 00:28:01
    product or service. People think that
  • 00:28:03
    digital products make them a sellout
  • 00:28:05
    when it does the complete opposite. Most
  • 00:28:07
    creators fail because they don't have a
  • 00:28:09
    product people can buy that changes
  • 00:28:11
    their life to the point of becoming
  • 00:28:12
    loyal fans. Your content can only do so
  • 00:28:15
    much. So you can link your product in
  • 00:28:18
    your free download and let that bring in
  • 00:28:19
    your first few dollars. The next thing
  • 00:28:21
    is to write cornerstone content. So 80%
  • 00:28:24
    of your content should be about your
  • 00:28:26
    story, the basics of your main topic,
  • 00:28:28
    actionable and authoritative tips, what
  • 00:28:30
    you do during your day, and why you feel
  • 00:28:32
    like all of those are important.
  • 00:28:34
    Remember why, content, how, product.
  • 00:28:37
    Talk about the why, the importance in
  • 00:28:39
    your content, and the how exactly how
  • 00:28:42
    you do it in the product. The next and
  • 00:28:44
    arguably most important thing is to
  • 00:28:45
    inject yourself into a tribe. So when I
  • 00:28:48
    want to join a new space or niche on
  • 00:28:51
    social media, like I started out in the
  • 00:28:54
    web design space and then I broke into
  • 00:28:55
    more of the creator space and then I
  • 00:28:57
    broke into the marketing space and now
  • 00:28:59
    I'm not really trying to, but I could
  • 00:29:00
    break into the tech or startup space if
  • 00:29:02
    I wanted to. And the way I do that is I
  • 00:29:05
    make a list of 5 to 10 people that I
  • 00:29:07
    think represent that space the most and
  • 00:29:10
    are the most active in that space. and I
  • 00:29:12
    start making myself known to them. I
  • 00:29:14
    comment on their post. I join their
  • 00:29:16
    communities. I share their content and
  • 00:29:17
    DM them to start conversations. Just
  • 00:29:19
    yesterday, I saw someone that I follow
  • 00:29:21
    on Instagram who's pretty big and I saw
  • 00:29:23
    him starting to post on Twitter, too.
  • 00:29:25
    And I noticed him there just he
  • 00:29:27
    commented on someone else's post and I'm
  • 00:29:28
    like, "Oh crap, that's that one guy."
  • 00:29:30
    So, I immediately went to his DMs and I
  • 00:29:32
    just said, "Hey, man. Love your content
  • 00:29:33
    on Instagram. It's cool to see you
  • 00:29:34
    here." That's it. He responded. We
  • 00:29:36
    started a conversation. Now, I have that
  • 00:29:38
    connection. We didn't ask anything of
  • 00:29:40
    anything of each other. I offered to
  • 00:29:42
    share stuff for free for him. But now I
  • 00:29:44
    have someone I can go to who's in that
  • 00:29:46
    space and I can I have a connection
  • 00:29:49
    there and that's what you need to kind
  • 00:29:50
    of root yourself in. And you have a
  • 00:29:52
    connection. They're good people. As I do
  • 00:29:54
    this more and more, replying to people,
  • 00:29:56
    DMing people, then the people within
  • 00:29:58
    that space, not just the creators or
  • 00:30:00
    influencers, get to see my face more and
  • 00:30:02
    start to attribute me to that tribe and
  • 00:30:05
    they follow me because they see me so
  • 00:30:07
    often. Now, the last thing here is to
  • 00:30:09
    just write good comments. And excuse my
  • 00:30:11
    language, but holy do people not
  • 00:30:13
    understand what this means, no matter
  • 00:30:14
    how much it's repeated in any piece of
  • 00:30:16
    social media advice you get. Opening the
  • 00:30:18
    comment section of any post is a
  • 00:30:20
    complete trash heap. It's the simplest
  • 00:30:22
    thing in the world to stand out. If you
  • 00:30:24
    say, "Great insight," that's not a good
  • 00:30:26
    comment, and you won't get people to
  • 00:30:28
    care about you. AI generated responses
  • 00:30:30
    are obvious and get you blocked. Just
  • 00:30:32
    start your comment on someone's post
  • 00:30:34
    with I remember when and talk about a
  • 00:30:37
    time in your life where the topic of
  • 00:30:39
    their post was relevant to your life.
  • 00:30:41
    This gets way more people to become
  • 00:30:42
    curious in you. And yes, all of this
  • 00:30:45
    takes work because this is a business.
  • 00:30:47
    It's not quick. It takes time. All of
  • 00:30:49
    those things should be obvious. You
  • 00:30:51
    clearly have to establish a baseline
  • 00:30:52
    level of information people can sink
  • 00:30:54
    their teeth into before they trust you.
  • 00:30:56
    A few social posts isn't going to cut
  • 00:30:58
    it. That's it for this video. Thank you
  • 00:31:00
    for watching. Links in the description
  • 00:31:02
    for everything I discussed. Like,
  • 00:31:03
    subscribe, check out my new book,
  • 00:31:04
    Purpose and Profit, free PDF. See you in
  • 00:31:06
    the next video.
标签
  • business model
  • personal development
  • audience building
  • content creation
  • intelligent imitation
  • direct response marketing
  • freelancing
  • coaching
  • self-improvement
  • entrepreneurship