Understanding the PRODUCT AND SERVICES VIEW with ARIS - Part 4/5

00:04:31
https://www.youtube.com/watch?v=UvblHGCVyFw

摘要

TLDRThe video explores how Software AG’s ARIS software can be employed to model and enhance business processes at Frankfurt Airport. Fraport, the airport operator, delivers numerous products and services which are observed through a structured approach using ARIS. This helps in managing the services, allowing for economic and financial efficiency by modifying, cancelling, or identifying necessary new services. Products and services are results of value creation processes that cater to either organizational needs or external customer demands. Goods are tangible, like food or souvenirs, whereas services like passenger information and baggage transfer are intangible offerings simultaneously produced and consumed. The video goes on to discuss the division of Fraport's offerings into five main categories, and further dives into Aviation Services, such as Ground Handling, which itself is subdivided into specialized services. A Product/Service tree model is used to represent these offerings comprehensively.

心得

  • 💼 ARIS software is used for modeling processes at Frankfurt Airport.
  • 📦 Fraport provides a diverse range of services grouped into five main sectors.
  • 🔍 A structured approach aids in identifying missing or redundant products.
  • ✈️ Aviation Services are divided into four sub-services, including Ground Handling.
  • 📊 The Product/Service tree is a key model for depicting offerings comprehensively.
  • 🛄 Ground Handling includes Passenger and Cargo Services among others.
  • ⚙️ Ramp Services ensure precision and reliability for aircraft on ground.
  • 📈 ARIS allows for the easy linking and navigation of sub-services.
  • 🔄 The value creation process results in either tangible goods or intangible services.
  • 📥 A free copy of ARIS is available for practice at the ARIS Community platform.

时间轴

  • 00:00:00 - 00:04:31

    The video introduces the use of Software AG's ARIS software for modeling business processes at Frankfurt Airport. Fraport, the airport operator, uses a structured approach to manage its services and products effectively, ensuring operational and financial efficiency. The video explains the concept of products and services, which arise from value creation processes driven by customer demand. Fraport's offerings are categorized into five divisions, which can be navigated using ARIS software to view pertinent details, such as Aviation Services, Ground Services, and Ramp Services. Ground Handling Service innovations help maintain competitive passenger and baggage operations. The video encourages viewers to explore processes further by downloading ARIS and promoting the learning material within academic networks.

思维导图

视频问答

  • What software is used to model processes at Frankfurt Airport?

    Software AG’s ARIS software is used.

  • Why is observing services and products in a structured way important for Frankfurt Airport?

    It helps the company manage their services economically and financially by being able to modify or cancel existing products and identify missing ones.

  • What sectors are Fraport's products and services divided into?

    They are divided into five divisions.

  • What are some examples of services provided at Frankfurt Airport?

    Services include passenger information, baggage transfer, and medical or security services.

  • What is a Product/Service tree?

    It is a model used to depict the products and services offered by a company.

  • How are the Aviation Services at Frankfurt Airport structured?

    They are divided into four services, each with further subdivisions.

  • What does Ground Handling include?

    Ground Handling includes Passenger Services, Ramp Services, Cargo Services, and Executive Aviation Services.

  • What are Ramp Services responsible for?

    Ramp Services ensure efficiency, reliability, and precision while the aircraft is on the ground using complex supply chain processes and skilled specialists.

  • How can ARIS help in business process management?

    ARIS allows users to model and navigate complex services and process mappings, improving clarity and operational efficiency.

  • Is there a way for viewers to practice what they learned?

    Yes, viewers can download a free copy of ARIS at the ARIS Community.

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  • 00:00:08
    Business process management can be seen in all aspects of life such as ordering a
  • 00:00:13
    smartphone off the internet, enrolling in a university, and even buying a car.
  • 00:00:22
    Today we will use Software AG’s ARIS software to model processes at Frankfurt Airport.
  • 00:00:38
    At Frankfurt Airport the airport operator Fraport delivers lots of services as well as products.
  • 00:00:44
    Observing them in a structured approach helps the company to keep the overview.
  • 00:00:49
    So for example it can cancel or modify existing and identify missing products and services.
  • 00:00:54
    With this, the company is able to operate economically and financially well.”
  • 00:01:01
    Products or services are generated or provided in the course of a value creation process.
  • 00:01:06
    They are the result of a human act or a technical procedure.
  • 00:01:10
    The term product/service refers to the supply of either services or goods.
  • 00:01:16
    Goods can be for example food, beverages, cloths, souvenirs and so on.
  • 00:01:22
    The trigger for creating a product or service is always the demand of an organizational unit
  • 00:01:27
    or external customer. Goods are offered to customers in the form of tangible merchandise.
  • 00:01:34
    Services are intangible products standing out for the fact that they are simultaneously produced and consumed.
  • 00:01:40
    Examples for services are:
  • 00:01:42
    Providing passenger information, transferring the baggage, Medical or Security Services and so on.
  • 00:01:51
    The key question of the products and services view is, why a company does something.
  • 00:01:56
    It is the only additional view that is mentioned within the definition of the term ‘process’
  • 00:02:02
    A business process is a sequence of related activities in any organization with the purpose of producing products or services
  • 00:02:11
    its output
  • 00:02:12
    If you cannot name the output of your processes, you run into the risk of mismanaging your business.”
  • 00:02:18
    The corresponding model to depict the products and services is the so called Product/Service tree.
  • 00:02:25
    The corresponding model to depict the products and services is the so called Product/Service tree.
  • 00:02:28
    Let’s continue looking at the products and services delivered.
  • 00:02:33
    Fraport offers hundreds of products and services.
  • 00:02:36
    In the models displayed in this video, we will only see a few of them for simplicity and overview reasons
  • 00:02:42
    The Products and Services of Fraport can be separated into 5 divisions as shown in this diagram.
  • 00:02:48
    In ARIS you can easily link any sub-service in order to keep the view clearly represented and navigate only the relevant parts of it.
  • 00:02:58
    Let’s investigate the Aviation Services by simply clicking on this refinement icon.”
  • 00:03:04
    The Aviation Services can be separated into 4 services.
  • 00:03:07
    Furthermore each of these services can be subdivided into sub-services as shown in this diagram.
  • 00:03:14
    Let’s investigate a sub-service of Ground Services, namely Ground Handling.
  • 00:03:19
    A look at the details of Ground Handling unveils that Fraport introduced some innovative concepts and systems in order to guarantee competitive passenger and baggage operations at Frankfurt Airport.
  • 00:03:30
    The Ground Handling Services can be subdivided into Passenger Services, Ramp Services, Cargo Services and Executive Aviation Services.”
  • 00:03:41
    The Ramp Services ensure a high level of efficiency, reliability and precision while the aircraft is on the ground.
  • 00:03:48
    Complex supply chain processes and skilled specialists are the basis for that
  • 00:03:53
    A range of special equipment and systems provide the necessary support.
  • 00:03:57
    The Ramp Services contain many subservices, such as:
  • 00:04:01
    the Baggage Transfer that we explored in the other videos before
  • 00:04:09
    You are now an expert on the Products and Services View, go ahead and watch part 5 of the series to quickly learn about the Process View.
  • 00:04:15
    Now it’s up to you. Download your free copy of ARIS at the ARIS Community and practice business process management today.
  • 00:04:22
    Last but not least, if you find that series of videos useful, please don’t forget to share this link with your fellow students and other academics in your network.
标签
  • Business Process Management
  • Software AG
  • ARIS
  • Frankfurt Airport
  • Fraport
  • Product/Service tree
  • Aviation Services
  • Ground Handling
  • Business Modeling
  • Process Improvement