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foreign
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[Music]
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Welcome to our ninth topic growth
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behavior and personal influence where
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we're going to cover some issues around
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how groups behave and how do can we
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Empower our people to work better in our
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Productions and our performances
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first of all about groups and teams a
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group as a definition is a collection of
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individuals who coordinate their efforts
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while a team is a group of people who
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share a common goal who are similar the
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two are different when it comes to
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decision making and teamwork in a war
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group group members are independent from
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one another and have individual
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accountability a group is conformed by
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people that work together and each
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person has individual goals they work in
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a group work collectively groups work
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for separate walls but they also share a
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common interest identity that unites
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them there are advantages and a
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disadvantage of course the advantage are
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that they increase efficiency and
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individual growth the disadvantage are
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that they kept sometimes people is
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isolated and their lack of alignment to
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organizational goals and team is a group
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of people who work together to achieve a
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shared purpose of goal each team is the
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sum of individual Parts which means the
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team members must support each other in
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order to achieve their desire out they
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also have advantage and a disadvantages
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as an advantage they have a Synergy and
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collaboration that increases
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productivity and problem solving
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disadvantages they lack of individual
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growth potential efficiency troubles
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there are some important features we're
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dealing on teams such as commitment
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accountability trust and collaboration
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and Synergy so a leader should
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distinguish when this appropriate to
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work in one mood or the other chart in
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the top shows the difference that
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relates to group or
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deeper enforcement according to teams
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there are different types of teams
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sometime times teams have a different
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simple a specific focus and some others
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face complex issues with organizational
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wide ramifications we can look at teams
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and classify them in a variety of ways
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let's first take a look at them based on
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their task complexity and team member
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fluidity task complexity is defined as a
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stand of which your task is integrated
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and consists of different interrelated
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parts membership fluidity is a stand to
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which membership between a team is
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stable there are simple award teams
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where simple work they have loved past
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complexity and low time fluidity their
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goal is simply problem solving
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administrative teams they have high task
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complexity but low team membership
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fluidity meaning that the problems and
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the teams deals are complex but people
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stream in and out of the group across
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the part to mental teams across
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departmental team tends to have low
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complexity level but a high team
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membership fluidity their goal is
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integrated in structure and setting
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ground rules and their focus is
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internally very specific and there is
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also process teams that they deal with
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high complexity a high team member
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fluidity people is assigned to a team
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and stay these folks are creative
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problem solvers and they deal with
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implementation their focus in this is
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strategically and it is very proud in
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this chart we have a comparison on how
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we can correlate the two Acts assistant
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team membership fluidity and complexity
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each of those is really very easy
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relates how you can relate for each one
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of the applications that we have
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mentioned
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self-management teams are also used
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there is a commonly used process tips
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used in organizations these are
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processed teams of employees who have
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full managerial control over their own
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work this they include the power to
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manage their work different
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repertilities and function power and
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employment let's take an example here
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for instance a self-management team was
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created in apple by Steve Jobs where he
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created a specific business unit to
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develop plans to find weaknesses in the
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Apple strategic plans they work in a
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separate unit they work it together in
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between the Apple campus in a different
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building that was isolated these guys
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were completely power managed they have
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their own goals and their goal was to
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identify any weakness that Apple might
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have before any competitors could
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identify that to create effective teams
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okay let's say that they the way to work
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in a team is preferred to work
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individually but we need to we don't
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want to solve our own Problem by
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creating an effective team and by having
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a single employee sometimes distracted
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in other words there are tasks that
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cannot be done necessarily by a team
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they need to be done by individuals so
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the question is what an effective team
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actually means to us in this case we're
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going to call a team effectively based
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in the objective measurement of the
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team's productivity a manager assessment
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of the performance of member
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satisfaction knowing that the team is
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the way that we want to go then we want
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to take a look on four different areas
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and take them one at a time we need to
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consider it first the context what's the
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leadership and structural sources trust
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evolution evaluation and reward systems
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that are in that context composition
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what are the abilities personalities
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roles diversity and size that we are
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involving viabilities we mean
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technological technical expertise
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problem solving and decision making
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third the word design how is the world
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to be done and finally the process how
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we will operate what's the purpose what
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are the goals efficacy conflict levels
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social level and interaction so you will
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have three actions here people actions
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and thinking you have to consider all
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these things between a different context
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to make the right composition of your
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team the sign a very work structure and
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then Define the process that they will
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operate now a group has to consider that
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they create influence both in the
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members the leaders in the whole
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organization we all have been in a group
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and very frequently we have had to went
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with group decisions and actions just
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because our membership even with those
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actions go against our beliefs that's
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you to something called group of
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influence this is a concept a phenomenon
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that happens when the majority of people
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in a group of influence the thoughts and
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behaviors of other members of that group
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is like you may see an example in a
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focus group when a person in the group
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starts to influence the opinion of the
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other guys so the task of the moderator
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is to balance and to be sure that
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everyone takes and gives their opinions
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in a group we all share our beliefs and
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experiences to set and threaten ties all
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that can be positive or negative the
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concept of growing plants is that people
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will change their behavior for the
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benefit of a majority or group that's
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positive when is not enforced negatively
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the evidence-based Theory arise and the
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basic principle that people repeat
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behaviors that receive a positive
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outcome response or reinforcement in the
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words of golangal influence is a term
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used to denote change in the behavioral
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person or a group due to the
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anticipation of responses to others
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there are several theories that try to
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explain Group International influence
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like the social facilitation Theory
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where the presence of the group can
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influence us to do our best the
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individualization theory it happens when
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we lose our sense of self-embrace the
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identity of the group the social impact
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Theory a group will have the most
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influence on us depending on how
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intimated clubs we are to the people in
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the group the specific pace and time
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with the group tries to exercise alsanas
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just think a while about how people
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interrelate and that's not only in the
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work environment it happens in the whole
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society it happens to our audiences some
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of our audiences are influenced by other
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groups to attend our shows to attend our
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events to go to our films now we have
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created the team we have we know how to
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imp the influence works so let's take a
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look on how do we should manage that
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team in our creative Industries the
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context that we are have to consider
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here is the first we need to understand
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the conditions of our society there are
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a tissue as the experiential economy
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characteristices the growing needs for
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identity empowerment that are either by
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Technologies like platforms digital
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networks and where the audiences
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generate and consume information and
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communicate very frequently thus they
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need to have creative contents history
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telling narrative the creative
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industries does involve the
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concretization of an image through
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whatever medium sum of economic
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literature however the nature of
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experienced Goods makes the manpatter
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unpredictable and production process is
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difficult to control uncertainty of the
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man for decorative product posts
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managerial and organizational challenge
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we cannot pray how a creative will
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imagine in the hurt its head how are the
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development of a theatrical production
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will go for a Film Production however
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artists will make a music sing song
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without predicting a very quantitatively
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performance the structure and Staffing
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of creative products are often temporary
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as our capital investment success is
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then dependent in the composition of the
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teams that work together as individuals
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and groups in a highly interactive and
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adaptive fashion of that product despite
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that fact a great deal of research
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conducting in the area of group dynamics
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suggests that groups are often much less
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creative and productive that they are
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usually assumed in other words let's
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understand that yes creatives should
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work individually but their work has to
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be shared shared and working thereafter
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in collaboration the important question
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on how to manage creative teams is to
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achieve a high productivity with our
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limited resources and times arises in
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Innovation management both productivity
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ethical and practical points of view yes
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we have to understand that there are no
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Clarity which factors affect the
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productivity work some are more
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important than others I suggest you to
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read the Fourth Article in the link that
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is in the bottom where you will find
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some recommendations on how to start
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managing your creative teams in our
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industry but that's saying move forward
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too what are the characteristics of
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creative Industries we are going to
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relate to the work of the researchers a
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modeling there is a model that worked in
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the componential model of organizational
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innovation in her words the creative art
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is an act of managing self managing
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others and managing up it's an activity
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organization coordinating and directing
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success in both areas often involve
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collaborative practice especially at the
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basis of innovation although emanating
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from different sources that are
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pressured to innovate in both management
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and art an artist is then obligated to
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innovate from what which went before in
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order to claim an individual for voice
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for the long term that is the pressure
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in our talents but in business
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Innovation or product process is equally
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a form of Market imperative both may be
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seen as a form of practice while this is
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largely recognized for the artist the
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manager does not often see him as sewing
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Gates a processor reflection what is
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that they do and how they do that it's
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not traditionally part of a recognized
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discourse of management activity that's
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a difficult part to understand between
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the manager and the talent we need to
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understand their Innovation their human
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nature that introspective nature of the
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artistic process as individual struggles
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in order to express a creative intent
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might on the first glance place it well
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outside the Norms of management activity
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and will need a lot of emotional sense
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and control from the manager side
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there are three in three individual
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factors important for creativity the
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main relevant knowledge creativity
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Reliant skills and motivation the
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characteristics of our environment in
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our organizations and impact an
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individual creativity or organizational
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motivation to innovate resources and
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management practices according to Teresa
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mobile componential theory of creativity
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creative work can be delineated into
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idea generation and problem solving so
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our task is take together both and make
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them the best what is possible so what
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is definition of creativity we have
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spoken about artists creatives work and
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teams and individuals team creativity
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has been described as a collective
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phenomenon where members behavior
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connectively and emotional attempt new
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things take Noble approaches to their
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work their generate Works processes or
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procedures that are both Noble and
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useful being creativity can originate
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with the ideal suggestion of a single
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individual that is developed working on
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and elaborated upon the team the team
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can have an influence the thing can
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modify the approach that is valid an
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example is let's take for instance Harry
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Potter Jacob Rowling can have whatever
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they wrote In the novel in their scripts
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for the films but there were also
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feeding from the team production works
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when they work together and they
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suggested better ways to emphasize
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according to technology the best ways to
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for one media or another written paper
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theater or film what is the best way to
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communicate the experience Adventures of
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Harry Potter so think creativity
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originates with a real suggestion of a
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single individual who is developed who
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elaborated by the team in many teams
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there is athlete Creator who see the SRC
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for the projects that the team will
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subsequently develop creativity can also
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emerge from the collective an idea
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minutes from the unit and the unit as a
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team as a collective world and refines
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their their own idea ideas can also be
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developed basic groups and they move to
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large groups who will further develop an
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idea and take the process forward an
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example
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suggest you to read the article and case
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and how Pixar handles creativity the
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link is at the bottom of course you have
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to take this as part of our activities
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in this topic working in teams also take
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us to the management of conflicts
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sometimes we cannot we see things
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differently and doesn't mean that it's
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wrong seeing things differently really
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enriches the process the problem is how
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to deal with to sharing and analyzing so
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we can take the best from All Parts
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there are ways to manage our conflict
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first of all we can change the structure
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when a structure is caused of
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dysfunctional conflict structural change
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can be the solution to solve the problem
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change the composition of the team if
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the conflict is between team members the
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assist could be to change the
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composition dream separating some
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personalities that were adults instances
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of which complex is attributed to the
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widely different styles values and
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preferences of small numbers of members
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we need to replace some members to
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replace a conflict if that's not
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possible because everyone's skills are
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needed on the team consider a physical
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layout solution separate physically some
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of them timingly in physically in the
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place create a common office in force
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sometimes group conflict can be
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mitigated by changing the attention in
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economy a common enemy it can be timing
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competition pressure to to perform and
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to sell for instance instance two
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software groups are buying against each
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other for marketing dollars they are
00:15:35
fighting to have the investment in their
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own each project they want to maximize
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advertising money devoted to the product
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focusing attention in a competitive
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company can distract their fight and
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they may decide to work together to
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enhance marketing Effectiveness for the
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company as a whole thus the enemy
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becomes is another company and it could
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be a concept or it could be a recession
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something that will organize those two
00:16:00
departments that were fighting to make
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them work together and that will mean to
00:16:06
solve the problems and save jobs even in
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a downturn problem solve is a common
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approach to solving conflicts when we
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solve problems the individuals and
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groups in Conflict are asking to
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focusing the problem not in each other
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and to uncover the root cause of the
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same basic barrier in order to conflict
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handle a project there are different
00:16:26
styles some Styles is basically can be
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mapped and agreed that shows a different
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degree of cooperation and assertiveness
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an interesting style some people chooses
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to avoid conflict that means to be
00:16:38
uncompetitive and unassertive some ways
00:16:41
the people blocks themselves the
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accommodating Styles another one this is
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more Cooperative but is not unasserted
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in this style person gives in whatever
00:16:49
website wants even it means giving up
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its own personal goals the compromising
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style is a middle ground styling which
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individuals have some decide to express
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their own concerns and to get away to
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see their respect the other person goals
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people that exhibit a competing style
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wants to reach the goal or when there to
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a scepter so
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how they feel competing style is really
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sometimes a very problematical when we
00:17:14
are facing it the collaborating style is
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high in both assertiveness and
00:17:18
cooperation this is an strategy to use
00:17:20
for achieving the best outcome conflict
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both sides are looking for the position
00:17:23
they argue they support the flags and
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rational while listening attentively on
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the other side the objective is to find
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a win-win solution problem which both
00:17:33
parties and the entire company and team
00:17:35
will get what they want
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and we can see here in the chart table
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at the bottom how we can into access the
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level of operation is plotted against
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the level of competitiveness as I
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mentioned the best mode of analyst
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conflict is collaboration while the best
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the worst one is avoidance we what is
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the best one that you can have for your
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organization take a look at that and
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sometimes we need to identify it in our
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teams how is the people the style and
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people role that they take what if we
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don't have enough conflict that's also
00:18:09
negative if we have a team that everyone
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is agreeing we are lacking stimulation
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we are lacking Innovation sometimes that
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will need to have some kind of stimuli
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where people will provide us with ways
00:18:22
to enrich our goals and shows okay so we
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need to impose the discussion but at the
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same time not to go to other side to
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have a fight and then
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we move to the empowerment issue in
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order to do that I recommend you first
00:18:38
to watch the following video and answer
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the questions that are included
00:18:42
empowerment is a powerful tool where we
00:18:46
as managers leaders and both as
00:18:48
employees we can use us to really enrich
00:18:52
and strength our Productions our
00:18:54
performances questions are here those
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empowerment mean to give total autonomy
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to the people you will find that it's
00:19:01
not necessarily the case someone
00:19:02
provides encouragement tools and
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Authority enable them to use their
00:19:06
powers and talent effectively is one
00:19:08
definition of when given empowerment we
00:19:10
agree to reduce dependency and happiness
00:19:12
that's right or false empowerment can be
00:19:14
an anchor or an asset Planet think about
00:19:17
those questions and reflect on the power
00:19:19
of empowerment when we speak about
00:19:20
empowerment in teams it happens when a
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group of employees has a responsibility
00:19:25
and authority to make decisions instead
00:19:27
of waiting for a manager or leader to
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coming from the top to issue
00:19:31
instructions or approved request an
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empowering team are is itself around a
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natural leader an empowered employee has
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the authority and responsibility to make
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decisions rather than needing to get
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approval or instructions from a manager
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in an emperor or a team each teammate
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has a voice in group decisions the team
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sells organizers are on a leader instead
00:19:50
reporting to a manager an organization
00:19:52
structure around empowered teams will
00:19:54
have a relative flat hierarchy and high
00:19:56
promotional well-educated highly trusted
00:19:59
employees and that's the way it happens
00:20:01
empowering leadership leads to peer
00:20:04
leadership quality and team
00:20:05
identification that will reflect on team
00:20:07
Effectiveness or some satisfaction but
00:20:10
also take a look on that burnout working
00:20:13
too much in teams it can lead to a
00:20:15
stress the characteristics of a team
00:20:17
power many corporates for elements of
00:20:19
potency meaningful less autonomy and
00:20:21
impact a patent team believes in our own
00:20:24
power and Effectiveness meaningfulness
00:20:26
is a measure of how much employees care
00:20:28
about the results of the war combining
00:20:29
the world a team is autonomous to
00:20:31
understand that it's free to make
00:20:33
decisions and impact measures how much
00:20:35
the team contributes to their company
00:20:37
finally significance they are usually
00:20:39
the teams are usually product based and
00:20:42
cross-discipline they may be developing
00:20:43
a new product establishing their company
00:20:45
policy or conducting an outlet while
00:20:48
they don't have a dedicated manager
00:20:50
within the team they might use the
00:20:51
skills of our product manager to help
00:20:53
coordinate us and timelines roles are
00:20:55
not imposed over the team of worm above
00:20:57
we are more effective with the
00:20:59
establishing their own restricted rules
00:21:01
regarding how this is undermaid
00:21:03
communicated who is responsible for
00:21:05
implementing them it has also both
00:21:08
advantages and disadvantages they often
00:21:10
have high morale and may have caused the
00:21:12
company less due to not require an
00:21:14
educated manager highly qualified
00:21:16
knowledge workers can produce more
00:21:18
effectively and efficient results since
00:21:20
each individual contribute their
00:21:22
expertise without final information
00:21:24
through a filter of a manager for prices
00:21:26
they are equally affect a company
00:21:28
customer an empowered team can be an
00:21:30
excellent resource for customer service
00:21:31
the disadvantages are that because
00:21:34
everyone can make decisions it's
00:21:36
susceptible conflict and organization
00:21:38
that's why it's important to understand
00:21:39
the previous session on conflicts
00:21:41
without a clear line of capitality there
00:21:43
is no tiebreaker in this agreement and
00:21:46
there are maybe no one to challenge a
00:21:48
poor idea and untested on a skill team
00:21:50
has the power to damage the company so
00:21:52
let's take a look in the abilities
00:21:54
schools skills and tools that your team
00:21:58
will have to have there are types of
00:21:59
environment from the individual to the
00:22:02
general empowerment social empowerment
00:22:03
would you believe you can make a
00:22:05
difference in society there is
00:22:07
educational empowerment economic
00:22:08
empowerment political psychological and
00:22:11
physical which one of these applies to
00:22:13
our entertainment business we'll say you
00:22:16
all of them because you have in your
00:22:17
team's individual people who would like
00:22:19
to feel empowered because you have to
00:22:21
ensure to have the appropriate gender
00:22:23
empowerment how many times we have
00:22:25
complained that our Productions are not
00:22:28
efficient or enough
00:22:30
empowerment balance to women and to end
00:22:33
gbt people we need to ensure that
00:22:36
everyone is involved how about political
00:22:38
empowerment we need to fight some
00:22:40
decisions that the governments do
00:22:42
rightly or run but they are against Well
00:22:44
Company beliefs and values are about the
00:22:47
psychological empowerment of our
00:22:49
audiences how do they will enjoy how we
00:22:53
are going to tackle that you're very
00:22:55
important in all the facets of the
00:22:57
stages of entertainment as an example
00:23:00
empowerment in entertainment we can take
00:23:02
a look of how opera has taken that
00:23:06
empowerment and applied to the business
00:23:08
both as a speaker as an artist as a
00:23:10
producer in the recent receipt of the
00:23:13
award of empowerment and entertainment
00:23:16
she gave us these words empowerment
00:23:19
author is Authority it's the same person
00:23:21
sleep to see the day seize the day it's
00:23:24
the process of getting stronger and more
00:23:26
confident and more engaged to be
00:23:28
empowered is moved through the world
00:23:30
without fear and apology and with these
00:23:32
gifts come and as an evil deep privilege
00:23:34
the ability to take charge over your own
00:23:36
life and claim your rights you can see
00:23:38
here how she's feeling about she feels
00:23:41
empowered and even in the presence in
00:23:44
the stage how she feels obliged to stand
00:23:47
before in front of 10 000 people okay
00:23:50
and how he gives the following When I
00:23:53
Look At You John Executives I see the
00:23:54
help in your eyes and reminds me the way
00:23:56
my daughter goes from my Academy in
00:23:58
South Africa look on graduation those
00:24:00
are words they're directed to us and to
00:24:03
be sure that's the way that we tackle
00:24:05
our leadership and everything that we
00:24:07
would feel they need to be empowered to
00:24:10
make the best
00:24:12
traditional organizational are passed
00:24:15
are part of the historical Roots we we
00:24:19
cannot that we need yes we need to to
00:24:21
respect the organizational structure
00:24:25
our directory in a theatrical or field
00:24:28
production and a musical stage will be
00:24:30
always the director
00:24:32
that doesn't mean that we cannot
00:24:34
have the way and access to give our
00:24:37
feedback and provide enriching comments
00:24:41
on how to make things best and also to
00:24:44
start looking working in real areas
00:24:47
hope that you have liked this topic in
00:24:50
groups teams and influence and
00:24:52
empowerment that's a key thing to
00:24:55
understand if we want to work
00:24:57
effectively in the field
00:25:00
thank you
