REKAMAN MATERI PERT 10 - THE ART OF TALKING TO CUSTOMER

In this 10th session, the speaker discusses continuing from the previous MVP session, where brainstorming was completed, and moves on to execution areas in the J.A.Board. Discussing how to validate ideas effectively is emphasized, including preparing for interviews to validate business ideas. The goal is to ensure the business idea is needed by customers and is part of the MVP phase, starting from the idea stage, leading to product development and analysis of MVP results.

The session emphasizes the importance of getting out and validating the business idea to avoid assumptions. Founders should be willing to use their ideas personally if they expect customers to do so. It is stressed that validation through customer discussion and critical self-questioning is crucial. The proper process should be followed to validate an idea using tools like Jlin Board to document validation processes and outcomes.

The speaker explains how to conduct effective customer interviews, recommending starting with a two-person team. A key point is crafting open-ended questions that foster curiosity and honest discussion, rather than short or closed questions. Entrepreneurs need to be aware of cultural nuances that might obscure true customer opinions, advocating for generative interviews that allow customers to share their experiences comprehensively.

Emphasis is placed on observing non-verbal communication during interviews as literal responses might not fully capture customer feelings. The concept of generative interviews is explained, aiming to draw out detailed narratives about customer experiences. By focusing on understanding problems from the customer's viewpoint, entrepreneurs can gather authentic insights rather than biased feedback. Techniques for framing questions to promote discussion are shared.