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this is
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theend if the stars fall in the earth it
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begins
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to the intelligent minorities can
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engineer consent through the use of
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manipulation propaganda and control and
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we should do it people have got to know
00:00:26
whether or not their president is a
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crook well I'm not a crook
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we're in the midst of a serious
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financial crisis and the federal
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government is responding with decisive
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action I know that the American people
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share my deep belief that if a danger
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exists in the world it is a danger
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shared by
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all we need to actually double down on
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the public health
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measures you can't look at that
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television and say nothing happened on
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the sixth I would like you to answer the
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question okay it's very simple to answer
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that's why I asked it it's very simple
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that you're a nasty person I'll tell
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you the
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end most people have no awareness of how
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easily our behavior and even our
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identity can be completely taken
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over but people are waking
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up I spent 20 years in the US military
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I'm a behavior expert I I've trained
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Sops I'm the bestselling author in
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behavioral psychology I want to show you
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exactly how to identify what we call
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engineered reality or what some people
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call
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[Music]
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[Music]
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scops at the end of this I'm going to
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give you a tool that's literally going
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to give you a score out of 100 that
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shows you how likely something is to be
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a scop let's do this
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so the first thing you need to know is
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following the Fate model Focus Authority
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tribe and emotion this is what triggers
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the mamalian part of our brain that
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makes all of our real decisions the
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first part is focus Sops always aim to
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hijack your attention with repetition
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shocking visuals of fear inducing
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scenarios some examples are like 247
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media coverage of a crisis or constant
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repetition of terms like unprecedented
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so with this pause and ask why is this
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message being pushed so aggressively so
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compare how much airtime different
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stories are receiving and note any
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disproportionate Focus the second part
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here is Authority trusted figures might
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shift their tone or positions
00:02:46
unnaturally to support the narrative so
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watch very closely for expert panelists
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or endorsements where authority figures
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might speak outside of their expertise
00:02:57
pay close attention to that one then we
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have Tri
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so messages that polarize opinions or
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create Stark ingroups versus out groups
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or exploit our tribal instincts for
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example labeling groups as Patriots
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versus traitors or scientific versus
00:03:15
deniers be very careful when you hear
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that language finally we have emotion so
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be wary of any communication that
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triggers strong emotions like fear hope
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or outrage without any clear verifiable
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evidence so emotional responses suppress
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critical thinking emotional responses
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suppress critical thinking so as a tip
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here analyze the evidence that's
00:03:40
presented to you if facts are replaced
00:03:42
by appeals to emotion you need to be
00:03:45
very very cautious as an example this
00:03:48
think about like a news channel
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repeatedly showing images of empty
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grocery shells and panic Shoppers during
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a food supply scare it dominates every
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broadcast and it pushes people into
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fear-driven Behavior next question
00:04:03
novelty our brains are wired to focus on
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Sudden or unusual changes because they
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signal potential threats or
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opportunities and this is an
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evolutionary survival mechanism Sops
00:04:17
exploit this by creating events that
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break normal expectations like
00:04:21
unexpected crises or dramatic
00:04:23
Revelations so ask yourself why is this
00:04:27
new so consider if the event or
00:04:29
somebody's message has been artificially
00:04:32
manufactured or timed look for patterns
00:04:35
like sudden shifts in public opinion
00:04:37
trending hashtag that are unusual or
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viral videos that seem very coincidental
00:04:43
so for this one just picture a new viral
00:04:46
video just claims to expose a government
00:04:48
cover up but it conveniently comes out
00:04:51
the exact same day that there's some
00:04:53
damaging eviden against some
00:04:55
high-ranking official the timing shifts
00:04:58
public Focus all of this is part of the
00:05:00
NCI system I developed for teaching
00:05:03
tradecraft and extreme psychological
00:05:05
operations and there's even a gigantic
00:05:08
textbook for all of this stuff in the
00:05:10
description definitely not for everybody
00:05:12
but it's definitely the most
00:05:14
comprehensive guide in the world on this
00:05:16
stuff so next item look for multiple
00:05:19
sources centralized narratives create an
00:05:22
echo chamber and they silence dissent
00:05:24
and they narrow perspectives for example
00:05:27
if all media Outlets present identical
00:05:29
talking points it is a humongous red
00:05:32
flag so actively seek out contrarian or
00:05:35
independent voices even if they
00:05:37
challenge something that's already in
00:05:39
your head so in reality an example
00:05:41
during a maybe breaking Health crisis
00:05:44
all the major news outlets report on the
00:05:46
exact same study but independent
00:05:49
researchers revealed the study was
00:05:51
funded by a company selling the solution
00:05:54
so watch for that group speak next is
00:05:56
identify cognitive dissonance weapons
00:05:58
let's talk about how this works so
00:06:00
cognitive dissonance comes up when new
00:06:03
information clashes with our Identity or
00:06:07
our beliefs so Sops exploit the hell out
00:06:10
of this by uh including micro agreements
00:06:14
micro Agreements are little small
00:06:16
seemingly harmless concessions to shape
00:06:19
your identity and over time you're going
00:06:22
to unconsciously align your behavior to
00:06:24
reduce that internal conflict and as a
00:06:27
weaponization example of this a scop
00:06:30
might present you as a part of moral or
00:06:34
intelligent Enlightenment like only good
00:06:37
citizens do XYZ if you disagree with
00:06:41
that you risk some identity conflict
00:06:44
there so reflect on your identity and
00:06:46
ask am I being nudged to identify with
00:06:50
some other group so be very careful of
00:06:52
any campaigns that are asking for
00:06:54
seemingly minor commitments there like
00:06:57
signing petitions changing your profile
00:06:59
picture that evolves into some bigger
00:07:01
compliance or demand later as an example
00:07:04
of this let's say a company launches an
00:07:06
ad campaign and they claim real Patriots
00:07:10
by local if you disagree with their
00:07:13
product it feels like rejecting your
00:07:15
identity as a patriot so this pushes you
00:07:17
to conform be very very skeptical about
00:07:20
those identity statements next is
00:07:23
looking for those emotional scripts and
00:07:26
what I mean by this is the scripts that
00:07:28
were written in our brains by our
00:07:30
ancestors so manipulated narratives
00:07:32
trigger instincts like the fear of loss
00:07:35
or scarcity social rejection or danger
00:07:39
for example a a media story about food
00:07:41
shortages might activate survival
00:07:44
scripts that cause Panic buying and
00:07:46
stuff like that and we have scarcity
00:07:47
fear this is sudden warnings about
00:07:50
limited resources like water or medicine
00:07:53
also Sparks that kind of behavior and
00:07:55
then we have Tribal rejection these are
00:07:57
threats of being socially outcast fast
00:07:59
like you're selfish if you don't comply
00:08:02
and those things override logic every
00:08:05
time and as a tip for this break the
00:08:08
script by focusing on the facts like
00:08:10
what's the likelihood of this scenario
00:08:12
so compare the claims with other sources
00:08:15
for this just picture where a politician
00:08:18
says something like if we don't act now
00:08:20
our children will not have a future this
00:08:23
Taps into survival instincts those
00:08:25
ancestor scripts in our head and it's
00:08:27
tied to protecting offspring creates
00:08:29
urgency without any facts next is follow
00:08:33
the money so there's a trail of
00:08:35
beneficiaries here so identifying who
00:08:37
benefits always is going to reveal the
00:08:39
motive so look for funding sources like
00:08:42
sponsorships or political connections
00:08:44
that are tied to the narrative so use
00:08:46
tools like ops.org or public Financial
00:08:49
records to see who profits from this so
00:08:52
for policies or campaigns identify the
00:08:54
industries like Pharmaceuticals tech
00:08:57
companies Etc that stand to gain the
00:08:59
most so to illustrate this in your mind
00:09:01
right now picture a charity that's
00:09:03
promoting clean energy awareness and
00:09:06
they seem Noble until an investigations
00:09:09
are showing that it's funded by a solar
00:09:11
panel Corporation that's lobbying for
00:09:14
subsidies or something like that next
00:09:16
and this one is very important is
00:09:18
analyze the context boundary the
00:09:21
mechanism here is context and context
00:09:24
defines what is permissible so
00:09:26
manipulative people shift cont texts to
00:09:30
normalize extreme Behavior as an example
00:09:33
this in emergencies people accept
00:09:35
surveillance or martial law that they
00:09:37
normally would completely resist so ask
00:09:40
what is the context compare some similar
00:09:43
events in different settings to see if
00:09:45
the rules or responses seem
00:09:47
disproportionate look for contradictions
00:09:50
so for lots of the students who are
00:09:52
brand new to NCI University this right
00:09:55
here is the most massive realization
00:09:58
when they realize that the ability to
00:10:00
weaponize cognitive dissonance and then
00:10:03
shift the context can get anyone to do
00:10:05
almost anything as a hypothetical
00:10:08
example of this let's say there's a
00:10:09
major Cyber attack the governments are
00:10:12
now justifying some sweeping
00:10:14
surveillance laws to protect the
00:10:16
citizens this changes the context to
00:10:19
make previously unacceptable actions
00:10:21
seem absolutely necessary next spot the
00:10:25
use of archetypes because they're woven
00:10:27
into our brains Sops simplify narratives
00:10:31
by using Arch types like heroes and
00:10:33
villains and saviors some examples are
00:10:36
like portraying one leader as the sole
00:10:38
solution or demonizing denters as the
00:10:41
enemy deconstruct the story ask who are
00:10:45
the characters and what roles are they
00:10:46
playing simplistic like good versus evil
00:10:50
stories usually signal manipulation just
00:10:53
about every time so always seek Nuance
00:10:57
there in the real world you're going to
00:10:58
see something like maybe a leader is
00:11:01
repeatedly portrayed as a savior
00:11:03
fighting something that's pure evil and
00:11:05
the narrative ignores their mistakes and
00:11:08
oversimplifies the conflict to prevent a
00:11:11
lot of scrutiny next evaluate the frame
00:11:15
so let's do a stepbystep evaluation here
00:11:18
first one is expectation what are you
00:11:20
expected to believe or do based on this
00:11:22
thing that you're exposed to in the
00:11:24
media next is belief what assumptions
00:11:26
are being made about you like your value
00:11:29
views or your fears then we have
00:11:31
perception so how is reality being
00:11:33
shaped like selective facts or missing
00:11:36
contexts and definition is the final
00:11:39
step here when it comes to a frame what
00:11:42
truth is being asserted as something
00:11:45
that's completely unchallengeable this
00:11:47
comes up with information suppression so
00:11:50
really look for topics that are being
00:11:51
avoided critics that are being silenced
00:11:54
if somebody needs to be silenced in
00:11:56
order for an idea to make it then the
00:11:58
idea is not not good so alternative
00:12:01
viewpoints being discredited that's a
00:12:03
big one to look out for so cross check
00:12:05
timelines of events and notice if
00:12:08
critics are labeled conspiracists or if
00:12:11
algorithms are suppressing some kind of
00:12:13
specific search and this is a big one
00:12:15
especially in today's time so to get a
00:12:17
good example of this during maybe a
00:12:19
corporate Scandal the company's PR team
00:12:23
frames these critics as disgruntled
00:12:25
employees with a grudge so this shifts
00:12:29
the focus away from the legitimate
00:12:31
concerns to the motives of the critics
00:12:35
and it does it almost without us
00:12:36
realizing that that's happening in our
00:12:38
brain so next be alert to Rapid
00:12:41
compliance shifts this one is scary and
00:12:44
it's happening every day scops create
00:12:47
urgency to drive rapid compliance and
00:12:50
these tactics are stuff like emotional
00:12:52
appeals staged group behaviors or False
00:12:56
Consensus for this it's really important
00:12:58
to slow down down and resist the
00:13:00
pressure to act to question the
00:13:02
Conformity as much as possible and test
00:13:05
the message engaging the Skeptics there
00:13:08
so in the real world this might look
00:13:10
like maybe a viral social media
00:13:12
challenge urges all these users to adopt
00:13:15
this brand new symbol or profile picture
00:13:18
or hashtag kind of overnight and it
00:13:21
creates a wave of compliance so later
00:13:24
this is kind of like a foot in the door
00:13:26
technique it's tied to some device
00:13:29
divisive political agenda next study the
00:13:32
timing of the events and this one's huge
00:13:35
especially right now timing is
00:13:38
everything ask yourself why is this
00:13:40
happening now so what other events or
00:13:43
scandals might this thing be distracting
00:13:45
everybody from so look for very
00:13:48
coincidental timing with unrelated major
00:13:51
news stories or political movements
00:13:54
scops can very often be uh smoke screens
00:13:58
and real life you might see stuff like
00:14:01
uh a a huge celebrity breakup floods all
00:14:04
of the headlines exactly as some major
00:14:07
investigative report about government
00:14:09
corruption is about to be released
00:14:12
coincidence probably not the next thing
00:14:15
I want you to do is to sharpen your
00:14:17
brain to start hearing and understanding
00:14:20
these manipulation tactics and one of
00:14:22
the biggest things that you can do the
00:14:24
most effective way that I could train
00:14:25
you right now just you and me is to
00:14:28
teach your brain to recognize logical
00:14:31
fallacies so let's go through these
00:14:33
because scops very often use these
00:14:35
flawed arguments to convince people and
00:14:38
if you know how to spot them it makes
00:14:39
you a lot harder to manipulate let me
00:14:42
give you 10 of these so that your brain
00:14:43
gets hardwired to start seeing
00:14:46
everything a whole lot differently so
00:14:49
the first one that you're going to see
00:14:50
all the time appeal to emotion so this
00:14:53
uses fear and anger and hope to bypass
00:14:57
logic so like if you don't support
00:14:59
support this children are going to
00:15:00
suffer next is the straw man argument
00:15:04
this misrepresents somebody's argument
00:15:06
so they can attack it better so somebody
00:15:09
might say they oppose the lockdowns
00:15:11
because they don't care about lives
00:15:14
think about that one number three is the
00:15:16
bandwagon policy so this claims that
00:15:19
something is true because everyone
00:15:21
supports it and this is you hear this
00:15:23
all the time millions of people agree
00:15:25
with X Y and Z you should agree with it
00:15:28
too number four is the false dilemma
00:15:31
this presents only two extreme options
00:15:33
and it ignores Alternatives so it's the
00:15:36
either you're with us or you're against
00:15:39
us fallacy there number five is the ad
00:15:42
homonym attacks this is the attack of
00:15:44
the person and not the argument be very
00:15:48
observant for this so this is when you
00:15:51
hear you can't trust her she's not a
00:15:53
scientist you can't do X because they're
00:15:55
not qualified based on X ad homonym is
00:15:59
very common and I want your brain to be
00:16:00
able to spot it number six is appeal to
00:16:03
Authority and this is a claim that
00:16:05
something is true because an authority
00:16:07
figure said so so like Dr X supports it
00:16:11
so it's absolutely right you have to
00:16:13
trust the science number seven is the
00:16:15
slippery slope these are claims that one
00:16:18
action is going to lead to some extreme
00:16:21
negative outcome so you've heard this
00:16:23
before somebody says something like if
00:16:25
we allow this we're going to lose all of
00:16:27
our freedoms all of our freedom freedoms
00:16:29
are Gone the country is gone all of that
00:16:31
kind of talk like that be very attuned
00:16:34
to when you hear that and very cautious
00:16:36
when you hear that number eight Hasty
00:16:38
generalizations and these are broad
00:16:41
claims that are made with very little
00:16:43
evidence so the example is two
00:16:46
politicians lied so all of them must be
00:16:48
corrupt so giant claim tiny bit of
00:16:51
evidence two politicians might have lied
00:16:53
so they're all corrupt number nine is
00:16:55
huge it's the red herring so this
00:16:58
distract people with irrelevant
00:17:00
information you've heard this maybe as
00:17:02
an example when somebody says why are we
00:17:05
worrying about climate change when we
00:17:07
have so much crime going on right now
00:17:09
it's an argument of distraction number
00:17:11
10 is false equivalence this Compares
00:17:14
two things as equals when they're
00:17:17
absolutely not equal so you'll hear
00:17:19
somebody say something in the news
00:17:20
that's both sides have extremists so
00:17:23
they're exactly the same that's a very
00:17:27
damaging one
00:17:30
I know there's a lot of information here
00:17:32
so I want to give you access to the
00:17:34
actual tool that we use to identify Sops
00:17:38
that even rates the likelihood on a 1 to
00:17:40
100 scale I'm going to add that into the
00:17:42
description right below this video but
00:17:45
keep this in mind throughout history the
00:17:48
people who stood tallest in the storm
00:17:51
were not the ones who knew all the
00:17:53
answers they were the ones who asked the
00:17:56
right questions they weren't the loudest
00:17:59
voices they were the calmest they were
00:18:01
the people that had composure thanks for
00:18:04
spending some time with me one love
