Harish Manwani of Unilever on corporate social responsibility (CSR)

00:06:14
https://www.youtube.com/watch?v=Jcw4RqRR6wU

الملخص

TLDRIn a recent discussion, Harish from Unilever highlighted the concept of social missions for brands, emphasizing their potential to drive positive societal impact, particularly through prevalent health campaigns like handwashing. He demonstrated this with Lifebuoy, which aims to reduce disease in developing regions. Harish stressed that brands must integrate into their communities to stay relevant and motivate employees, advocating for sustainable and responsible growth anchored in unwavering organizational values. He also addressed Unilever’s commitment to sustainable palm oil sourcing, positioning it as a crucial element in achieving broader industry change and reinforcing the notion that long-term value is derived from meeting consumer and community needs, not solely from shareholder profit.

الوجبات الجاهزة

  • 🌍 Brands should have a social mission.
  • 🤝 Community integration keeps brands relevant.
  • 💪 Employee motivation stems from purpose.
  • 📈 Sustainable growth is essential for success.
  • 🛁 Lifebuoy significantly impacts health.
  • 🌱 Unilever committed to sustainable palm oil sourcing.
  • 💡 Values must be consistent globally.
  • 📊 Long-term value is broader than shareholder profit.

الجدول الزمني

  • 00:00:00 - 00:06:14

    Harish from Unilever emphasizes the necessity for brands to incorporate a social mission, particularly in the fast-moving consumer goods sector. By leveraging their vast consumer base, brands can significantly impact societal issues. An example is the LifeBuoy soap campaign, which promotes handwashing to prevent diseases, thereby touching 130 million lives and showcasing how a product can align with a social cause. He stresses that companies must be embedded in local communities to remain relevant, understand consumer needs, and motivate employees, which aligns with sustainable and responsible growth principles. Harish advocates for uniform corporate values across regions to attract like-minded employees, insisting that business models focused on doing good can sustain profitability. Additionally, he discusses Unilever's commitment to sourcing sustainable palm oil, underscoring the collaborative effort required across the industry to create systemic change.

الخريطة الذهنية

فيديو أسئلة وأجوبة

  • What is the social mission of brands according to Harish?

    Brands should stand for something relevant to the societies they operate in, making a positive impact.

  • How does Unilever approach community involvement?

    Unilever engages with communities to remain relevant and gain insights into consumer behavior.

  • Why is employee motivation important for businesses?

    A sense of purpose derived from community engagement motivates employees.

  • What is Unilever’s stance on sustainable growth?

    Unilever advocates for sustainable, profitable, and responsible growth with non-negotiable values.

  • What is the goal regarding palm oil sourcing?

    Unilever aims to source palm oil from sustainable sources by 2015, encouraging industry support.

  • How does Unilever address shareholder value?

    Harish argues that sustainable long-term value comes from catering to community needs, not just shareholder profit.

  • What is the significance of Lifebuoy in Unilever’s mission?

    Lifebuoy promotes handwashing and health, demonstrating how a product can contribute to social missions.

  • How does Unilever ensure consistent values globally?

    They maintain a single code of business principles that applies universally across markets.

عرض المزيد من ملخصات الفيديو

احصل على وصول فوري إلى ملخصات فيديو YouTube المجانية المدعومة بالذكاء الاصطناعي!
الترجمات
en
التمرير التلقائي:
  • 00:00:04
    Harish man you with uni lever you're
  • 00:00:06
    responsible for a large number of um
  • 00:00:09
    geographies uh Africa Asia Central and
  • 00:00:12
    Eastern Europe you've just been speaking
  • 00:00:14
    H the inad Leadership Summit in Asia um
  • 00:00:18
    about new capitalism it was a session
  • 00:00:20
    that uh became heavily dominated uh by
  • 00:00:23
    CSR issues and in that session you said
  • 00:00:26
    that uh companies should have a social
  • 00:00:28
    Mission what what did you mean about
  • 00:00:30
    that not just companies having a so I
  • 00:00:32
    think Brands must have a social Mission
  • 00:00:35
    and the reason we we like to say that is
  • 00:00:37
    because uh when you're in a when you're
  • 00:00:40
    in the business of fast moving consumer
  • 00:00:41
    goods we believe that the best leverage
  • 00:00:44
    that we can provide in terms of making
  • 00:00:47
    that little bit of difference in society
  • 00:00:49
    is the fact that billions of consumers
  • 00:00:51
    use Our Brands and if each of Our Brands
  • 00:00:54
    can stand for something that is relevant
  • 00:00:57
    to the Societies in which we operate
  • 00:00:59
    then every time a consumer buys our
  • 00:01:01
    brand billions of you multiply that
  • 00:01:04
    impact by billion uh it makes a big
  • 00:01:06
    difference so take an example of life
  • 00:01:08
    booy for example okay life boy is one of
  • 00:01:11
    our uh one of our largest selling uh uh
  • 00:01:14
    brand uh uh personal wash uh brand in uh
  • 00:01:18
    the developing
  • 00:01:19
    markets we have one of the most enduring
  • 00:01:23
    and longstanding campaigns on hand wash
  • 00:01:26
    on life boy that same brand probably
  • 00:01:29
    helps in in in in reducing dial deaths
  • 00:01:32
    around the world more than many
  • 00:01:34
    pharmaceutical companies because just
  • 00:01:36
    washing your hands is an ex is something
  • 00:01:40
    that can prevent a lot of disease and
  • 00:01:43
    what we do is we actually have uh a
  • 00:01:46
    partnership with several other Nos and
  • 00:01:49
    so on and World health organizations
  • 00:01:51
    where we go into the deepest rural
  • 00:01:53
    places to tell people about why they
  • 00:01:55
    should be washing hands but we can only
  • 00:01:57
    do it because we got a brand called life
  • 00:01:59
    boy and as a consequence 130 million
  • 00:02:02
    people have been touched directly with
  • 00:02:04
    this campaign and the campaign continues
  • 00:02:06
    and that's the point I mean about social
  • 00:02:07
    Mission at the end we sell a soap but
  • 00:02:10
    that soap has a social Mission but you
  • 00:02:13
    you're also saying that companies should
  • 00:02:14
    be involved within the communities oh
  • 00:02:16
    absolutely because uh again we've
  • 00:02:19
    operated as as a company unila has
  • 00:02:21
    operated in in in in developing and
  • 00:02:22
    emerging markets for example for 100
  • 00:02:24
    years if you take Indonesia India Brazil
  • 00:02:27
    we've been there for many many many
  • 00:02:28
    years and and one of the big learnings
  • 00:02:31
    we've had is that as a company you you
  • 00:02:35
    you can be a multinational company but
  • 00:02:37
    you must remain relevant and embedded
  • 00:02:39
    within the communities in which you
  • 00:02:40
    operate that does two or three things a
  • 00:02:43
    it keeps you close in terms of what the
  • 00:02:45
    consumers are saying and doing two it
  • 00:02:48
    also gives a sense of purpose to the
  • 00:02:51
    business which is by the way very
  • 00:02:53
    motivating for the employees who work
  • 00:02:55
    for you so it works for us every which
  • 00:02:57
    way you look at it you're essentially
  • 00:02:58
    suggesting that company need to have um
  • 00:03:01
    the right sort of values and that people
  • 00:03:03
    can identify with those values within
  • 00:03:05
    the company and that's how you're going
  • 00:03:07
    to attract um Good employees I
  • 00:03:10
    absolutely believe that uh growth is
  • 00:03:13
    critical for a
  • 00:03:14
    business it has to be sustainable
  • 00:03:17
    profitable growth it also has to be
  • 00:03:19
    responsible growth and if a company has
  • 00:03:22
    to have has to be responsible then it
  • 00:03:24
    must have in an organizational character
  • 00:03:28
    a set of values which are non-negotiable
  • 00:03:30
    if you like the corporates true north
  • 00:03:33
    you cannot have for example a different
  • 00:03:35
    set of values for different
  • 00:03:36
    circumstances and different countries we
  • 00:03:38
    have one code of business principles
  • 00:03:40
    that applies across the board
  • 00:03:42
    irrespective of where you work because
  • 00:03:44
    that is what we believe in
  • 00:03:47
    equally uh if you join a company whether
  • 00:03:50
    you join our company in Kenya or you
  • 00:03:52
    join our company in the UK or you join
  • 00:03:54
    our company in
  • 00:03:56
    Indonesia you stand for something in
  • 00:03:59
    terms of of certain purpose and values
  • 00:04:02
    and we believe in it even though it
  • 00:04:04
    costs money even if it costs money
  • 00:04:05
    because at the end uh we believe that
  • 00:04:08
    that it's not about costing money this
  • 00:04:10
    is the this is the way we like to do
  • 00:04:12
    business it's our business model this is
  • 00:04:14
    not about cost and all it's it's our
  • 00:04:16
    business model and we believe that doing
  • 00:04:18
    well by doing good is a business model
  • 00:04:21
    that allows us to grow our business
  • 00:04:23
    sustainably and profitably and therefore
  • 00:04:25
    is also good for other stakeholders of
  • 00:04:27
    our business including our shareholders
  • 00:04:29
    but the finance professors here in
  • 00:04:31
    elsewhere will say that the only value
  • 00:04:33
    that really counts is shareholder value
  • 00:04:35
    but at the end of the day you got to ask
  • 00:04:37
    yourself whether you know what are the
  • 00:04:40
    drivers of of of value in an
  • 00:04:42
    organization because ultimately value
  • 00:04:44
    has to be sustainable it has to be
  • 00:04:46
    longer term we believe the best value
  • 00:04:48
    comes out of giving our consumers what
  • 00:04:51
    they're looking for and Catering to the
  • 00:04:53
    communities in which we live and in the
  • 00:04:55
    process we think we can be a very
  • 00:04:58
    successful company as indeed we are one
  • 00:05:01
    uh issue that um uni lver is trying to
  • 00:05:03
    Grapple with at the moment is that of
  • 00:05:05
    palm oil um it came up in the session um
  • 00:05:09
    you're looking to get sustainable
  • 00:05:11
    supplies but there are issues with um
  • 00:05:13
    certification of palm oil um we were uh
  • 00:05:16
    amongst the uh the the first to actually
  • 00:05:20
    proactively go out there and say that
  • 00:05:22
    we're going to Source our uh
  • 00:05:24
    requirements of palm oil from
  • 00:05:25
    sustainable sources and we've given
  • 00:05:27
    ourselves till 2015 uh to complete this
  • 00:05:30
    whole exercise we also recognize that by
  • 00:05:33
    us taking the lead in this we now have a
  • 00:05:36
    large support from the rest of the
  • 00:05:38
    industry uh the point here is that a lot
  • 00:05:41
    of these activity systems ultimately
  • 00:05:44
    have to be have to have a multiplier
  • 00:05:46
    effect and has to be supported by the
  • 00:05:48
    industry by our customers by our
  • 00:05:51
    suppliers and it is this ecosystem that
  • 00:05:54
    we believe can ultimately make a
  • 00:05:55
    difference and palm oil is an excellent
  • 00:05:57
    example of it we've commit made a
  • 00:05:59
    commitment we made a commitment and the
  • 00:06:01
    fact of the matter is we've given
  • 00:06:02
    ourselves a a road map by which we're
  • 00:06:05
    going to actually Implement our
  • 00:06:06
    commitment Harish War thanks for joining
  • 00:06:08
    us thank you very much
الوسوم
  • social mission
  • Unilever
  • Lifebuoy
  • community involvement
  • sustainable growth
  • palm oil
  • corporate responsibility
  • employee motivation
  • consumer health